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Synchronisieren ist das Neue Selling: Wie Vertrieb, Marketing und Service aus einem Guss verkaufen
by Matthias Huckemann Stephanie MeyDieses Buch liefert in 7 Schritten ein schlüssiges Konzept, wie B2B-Unternehmen ihre Kunden während der Customer Journey hinweg aus einem Guss bedienen können. B2B-Kunden erwarten heute synchrone und abgestimmte Informationen entlang ihrer Buying Journey über alle Touchpoints. Für den Anbieter heißt das: Kunden konsistent beraten, Orientierung geben und über alle Berührungspunkte im Unternehmen hinweg diese abgestimmt und kundenzentriert betreuen.Der Weg zu einer synchronen und kundenzentrierten Marktbearbeitung – funktionsübergreifend in Vertrieb, Marketing und Service realisiert – hat für alle involvierten Akteure massive Veränderungen zur Folge. Gefordert ist ein neues Verständnis für Aufgaben, Rollen und das Selbstbild. Neben der Strategie und dem konkreten Umsetzungsplan haben die Autoren insbesondere die Sicht der Mitarbeiter mit ihren Bedenken und Ängsten im Blick. Nur gemeinsam mit den Mitarbeitern wird dieses Veränderungsmanagement gelingen. Dieses Buch zeigt, wie es geht.Aus dem InhaltDie größten Herausforderungen in B2B-Vertrieb, -Marketing und -ServiceDie 7 Hebel, um erfolgreiche Marktbearbeitungs-Teams zu bilden: Buying und Selling-Journey synchronisieren, die neue Organisation der Teams in einer Kundenzentrierten Marktbearbeitung; Planung, Reporting, Anforderungsprofile, KPIs, Entlohnungssysteme justieren; der Beitrag des Marketings; die neue Rolle der Führungskräfte; wie das Team zusammenwächstMit ausführlichem Fallbespiel eines mittelständischen Familienunternehmens
Synchronized Factories
by Juan S. BlydeThe objective of this report is to examine the extent to which countries in Latin America and the Caribbean participate in global value chains and what are the drivers of such participation. Production processes have been increasingly fragmented worldwide. For example, the production of the Boeing 787 Dreamliner involves 43 suppliers located in 135 locations around the globe. There are many examples like the Dreamliner, from the 451 parts that go into the iPod to the less technologically intensive but still widespread multi-country production of a Barbie doll. All this reflects significant changes in the way world production is being reorganized across national borders. That is, for many goods, production has become a multi-country process in which different stages are carried out in specialized plants in different parts of the world. Countries which specialize in different stages of the production process are thus linked by these global value chains. For developing countries, a clear opportunity from the continuous international fragmentation of production arises in the form of participating in activities that were virtually not opened to them in the past. Therefore, the international fragmentation of production provides opportunities for trade diversification, an issue that can be of particular importance for Latin America and the Caribbean as the region's export base is in general highly concentrated in a few industries and particularly biased towards natural-resource intensive sectors. The aim is to identify whether there is policy space for implementing strategies that allow countries to improve their position in regional and global value chains.
Synchronizing Science and Technology with Human Behaviour: The Co-evolution Of Sustainable Infrastructures
by Ralf Brand?A rare achievement, one of the first books to link technological and behavioural change to the sustainability agenda? Charles Landry, author of The Creative City ?Any course interested in sustainable development in practice would benefit from the case studies here? Dr Adrian Smith, SPRU Science and Technology Policy Research Unit, University of Sussex, UK Two disjointed voices can be identified in the prevailing sustainability discourse: one technology-focused, the other favouring behavioural solutions. This new, practical text bridges the gap in a 'co-evolutionary' framework, enabling more sustainable policies and projects to be developed. Arguing that technical and social realms are much more connected than most people concerned with sustainability tend to admit, the author has developed an innovative and integrated strategy that encourages planners, architects and politicians to work with end-users in 'co-designing' technologies and infrastructures that make socially desired behaviours more attractive. Having explained the nature of the problem, the author outlines key concepts and shared characteristics of co-evolutionary projects and anticipates possible criticisms. Through detailed analysis and diverse case studies, the reader is presented with a clear picture of a more holistic approach to planning sustainable cities and regions, which will be invaluable for students and professionals alike. This will be an invaluable textbook and planning tool suitable for students of science and technology studies (STS), regional policy and planning, and practitioners including city and regional planners, policy makers and consultants.
Syncra Systems
by Andrew Mcafee Mona AshiyaSyncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will pay for the software that will benefit others, making Syncra's products a questionable investment. Syncra must find effective ways to address this concern during the sales process. In addition, the company must decide how to best position its products for the marketplace, where they can potentially add great value.
Syndizierung von Venture-Capital-Investitionen
by Joachim KrebsAusgangspunkt der Untersuchung ist die Beobachtung, dass in Deutschland ansässige Venture-Capital-Gesellschaften einen signifikanten Anteil ihrer Investitionen in junge Wachstumsunternehmen zusammen mit anderen Wagniskapitalgebern vornehmen. Dabei setzen VC-Financiers in unterschiedlichem Maße auf gemeinsame Investments. Der Autor endet mit Schlussfolgerungen für die Venture-Capital-Forschung und -Praxis. Zum einen werden der wissenschaftliche Beitrag der vorliegenden Untersuchung herausgearbeitet, inhaltliche und methodische Grenzen aufgezeigt sowie weiterer Forschungsbedarf im VC-Kontext identifiziert. Zum anderen werden Unternehmensgründern und Venture-Capital-Gesellschaften Entscheidungs- und Handlungsempfehlungen für die Ausgestaltung von VC-Syndikaten an die Hand gegeben.
Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth: Proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2020), Bandung, Indonesia, July 10, 2020
by Ratih HendayaniSustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2020) Proceeding’s topic deals with ``Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth``. This proceeding offers valuable knowledge on how research can be applied to support the government by introducing a policy of economic transformation in solving various challenges and driving the business sector to gain the ability to create sustainable competitive advantages, which will lead to sustainable, competitive and quality growth. The subjects in this Proceeding are classified into four tracks: Strategy, Entrepreneurship, Economics; Digital-Based Management; Finance and Corporate Governance; and Accounting. These valuable researches inside this proceeding can help academicians, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have special interest in theories and practices in the field of digital economy for global competitiveness.
Synergy Development in Renewables Assisted Multi-carrier Systems (Green Energy and Technology)
by Farkhondeh Jabari Majid Amidpour Mohammad Ebadollahi Mohammad-Reza Kolahi Hadi GhaebiThis book explores the different aspects of energy in human life especially expressing the advanced technologies in renewable energy resources. Due to the environmental pollution caused by fossil fuels and the non-permanent nature of these resources, the move towards the use of renewable energy has accelerated. In recent years, many attempts have been made to improve energy systems' performance by using multi-generation units, and these set-ups have been analyzed from the perspective of energy, exergy, economics, and environmental indicators. The book's primary goal is the effort to introduce new methods for assessing and upgrading the synergy. Therefore it examines sustainable practices such as water-energy-food nexus in poly-generation units, novel desalination systems, and smart greenhouses. One of the significant issues in these energy systems is the storage methods; for instance, carbon capture to reduce environmental pollution and the hydrogen store for the utilization in supplementary fuel. Also, robust optimization, uncertainty and risk-aware probabilistic analysis, energy management, and power supply of sensitive places such as oil rig platforms by renewables are examined.
Synergy Value and Strategic Management
by Stefano Garzella Raffaele FiorentinoThis book addresses synergy management, which poses an important challenge for firms, advisors and practitioners involved in mergers and acquisitions (M&A). Synergy plays a key role in M&A contexts, both in the decision-making process and, subsequently, in the integration phase. However, despite the fact that synergy value is commonly regarded as one of the key success factors in M&A, research shows that firms generally fail to achieve the expected synergy. The extant literature is characterized by a lack of comprehensive models of synergy management: the assessment of synergy value remains a "black box" for scholars and practitioners alike. The authors provide a comprehensive framework for synergy management by integrating findings from prior research and various disciplines. The framework highlights the main dimensions of synergy management in mergers and acquisitions, common pitfalls, and new models and tools for avoiding them. As such, the book enriches the M&A literature, offers new insights for scholars, and provides valuable guidelines for practitioners involved in synergy management.
Synergy of AI and Fintech in the Digital Gig Economy
by Alex Khang Babasaheb Jadhav Vugar Abdullayev Hajimahmud Ipseeta SatpathyThe convergence of Artificial Intelligence (AI) and Financial Technology (Fintech) has ushered in a new era of innovation in the finance ecosystem, particularly within the context of the digital gig economy. This emerging trend has created a unique set of challenges and opportunities, which AI and Fintech are poised to address. This book explores how the convergence of these cutting-edge technologies is reshaping the financial landscape, especially related to the way people work and earn in the gig economy, and examines the rise of the digital gig economy and its impact on the traditional workforce.Synergy of AI and Fintech in the Digital Gig Economy presents the key advancements in AI and Fintech, how they are disrupting traditional financial systems, and how AI-powered tools and platforms are streamlining financial processes, enhancing decision-making, and providing personalized services to individuals and businesses. The book explores how the synergy of AI and Fintech is advancing financial inclusion and looks at how these technologies are providing previously underserved populations with access to financial services and empowering them to participate in the global economy. Highlights include how AI and Fintech are revolutionizing risk assessment and management in the financial sector and discuss the use of advanced algorithms to detect fraud, assess creditworthiness, and mitigate financial risk more effectively. The book also addresses the regulatory challenges and ethical considerations arising from the integration of AI and Fintech and discusses the need for responsible AI and data privacy to ensure sustainable development. Insights, case studies, and practical examples provided in the book show how AI and Fintech are driving transformative changes and represent an area of significant interest and importance in the realm of finance and technology.Written for students, scholars, lecturers, researchers, scientists, experts, specialists, and engineers, this book represents an area of significant interest and importance in the realm of finance and technology. Real-world examples and contributions from industry experts give readers a comprehensive understanding of this hot trending topic.
Synergy of AI and Fintech in the Digital Gig Economy
by Alex Khang Babasaheb Jadhav Vugar Abdullayev Hajimahmud Ipseeta SatpathyThe convergence of Artificial Intelligence (AI) and Financial Technology (Fintech) has ushered in a new era of innovation in the finance ecosystem, particularly within the context of the digital gig economy. This emerging trend has created a unique set of challenges and opportunities, which AI and Fintech are poised to address. This book explores how the convergence of these cutting-edge technologies is reshaping the financial landscape, especially related to the way people work and earn in the gig economy, and examines the rise of the digital gig economy and its impact on the traditional workforce.Synergy of AI and Fintech in the Digital Gig Economy presents the key advancements in AI and Fintech, how they are disrupting traditional financial systems, and how AI-powered tools and platforms are streamlining financial processes, enhancing decision-making, and providing personalized services to individuals and businesses. The book explores how the synergy of AI and Fintech is advancing financial inclusion and looks at how these technologies are providing previously underserved populations with access to financial services and empowering them to participate in the global economy. Highlights include how AI and Fintech are revolutionizing risk assessment and management in the financial sector and discuss the use of advanced algorithms to detect fraud, assess creditworthiness, and mitigate financial risk more effectively. The book also addresses the regulatory challenges and ethical considerations arising from the integration of AI and Fintech and discusses the need for responsible AI and data privacy to ensure sustainable development. Insights, case studies, and practical examples provided in the book show how AI and Fintech are driving transformative changes and represent an area of significant interest and importance in the realm of finance and technology.Written for students, scholars, lecturers, researchers, scientists, experts, specialists, and engineers, this book represents an area of significant interest and importance in the realm of finance and technology. Real-world examples and contributions from industry experts give readers a comprehensive understanding of this hot trending topic.
Synesis: The Unification of Productivity, Quality, Safety and Reliability
by Erik HollnagelThe complexity of today’s large organisations, businesses, and social institutions defeats management approaches based on monolithic thinking. Most industry and service organisations look at their performance either from a single perspective – productivity, quality, safety, etc. – or from different but separate perspectives that reside in organisational silos. Quality is treated separately from safety, which, again, is treated separately from productivity, and so on. While siloed thinking may be convenient in the short term, it fails to recognise that any specific perspective reveals only a part of what goes on. Yet it is essential to have a unified view of how an organisation functions effectively to manage changes and to ensure the organisation excels in what it does. Synesis represents the mutually dependent set of priorities, perspectives, and practices that an organisation needs to carry out its activities as intended. It shows how to overcome the fragmentation in foci, scope, and time that characterises the dominant change management paradigms. This book is consequently not about productivity or quality or safety or reliability but about all of these together. It is about why it is necessary to think of them as a whole. And it is about how this can be done in practice.
Syngenta: Committing to Africa
by Forest Reinhardt Mary ShelmanIn 2012, Syngenta, one of the world's largest agricultural input company, committed to build a $1 billion business in Africa over the next 10 years. In mid-2014, CEO Michael Mack and Africa Venture Team head Dimitri Pauwels are reviewing progress. Was the company's committment to Africa still relevant and achievable?
Syngenta: Committing to Africa
by Forest Reinhardt Mary ShelmanIn 2012, Syngenta, one of the world's largest agricultural input company, committed to build a $1 billion business in Africa over the next 10 years. In mid-2014, CEO Michael Mack and Africa Venture Team head Dimitri Pauwels are reviewing progress. Was the company's committment to Africa still relevant and achievable?
Syntex Laboratories (A)
by Darrel G. ClarkeA consulting project involving a mathematical model of the sales force indicates that Syntex Labs should nearly double the size of their sales force and drastically alter their allocation of sales effort to the product line and physician specialties. The questions are whether the results are reliable and what action should be taken.
Synthes
by John T. GourvilleSynthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and reliability of its products. A major drawback to all metallic implants, however, is that they often need to be removed after the bones have healed. To address this problem, several major competitors have recently introduced polymer-based "bioresorbable" implants. In theory, these new implants remain rigid while the fracture heals, then gradually dissolve, eliminating their need for removal. In reality, however, some of these new implants have proven problematic--causing infection, incomplete healing, or the need for a second surgery. This leaves Synthes debating whether to enter the bioresorbable market and risk a high-profile product failure or to remain an observer and allow others to test the market and eventually validate (or invalidate) the concept.
Synthetic Biology Investment Opportunity
by Peter Barrett Karim R. Lakhani Kerry Herman Julia KelleyCase
Synthetic Data for Deep Learning (Springer Optimization and Its Applications #174)
by Sergey I. NikolenkoThis is the first book on synthetic data for deep learning, and its breadth of coverage may render this book as the default reference on synthetic data for years to come. The book can also serve as an introduction to several other important subfields of machine learning that are seldom touched upon in other books. Machine learning as a discipline would not be possible without the inner workings of optimization at hand. The book includes the necessary sinews of optimization though the crux of the discussion centers on the increasingly popular tool for training deep learning models, namely synthetic data. It is expected that the field of synthetic data will undergo exponential growth in the near future. This book serves as a comprehensive survey of the field. In the simplest case, synthetic data refers to computer-generated graphics used to train computer vision models. There are many more facets of synthetic data to consider. In the section on basic computer vision, the book discusses fundamental computer vision problems, both low-level (e.g., optical flow estimation) and high-level (e.g., object detection and semantic segmentation), synthetic environments and datasets for outdoor and urban scenes (autonomous driving), indoor scenes (indoor navigation), aerial navigation, and simulation environments for robotics. Additionally, it touches upon applications of synthetic data outside computer vision (in neural programming, bioinformatics, NLP, and more). It also surveys the work on improving synthetic data development and alternative ways to produce it such as GANs. The book introduces and reviews several different approaches to synthetic data in various domains of machine learning, most notably the following fields: domain adaptation for making synthetic data more realistic and/or adapting the models to be trained on synthetic data and differential privacy for generating synthetic data with privacy guarantees. This discussion is accompanied by an introduction into generative adversarial networks (GAN) and an introduction to differential privacy.
Synthetic Worlds: Emerging Technologies in Education and Economics
by Torsten Reiners Andreas Hebbel-Seeger Dennis SchäfferSynthetic Worlds, Virtual Worlds, and Alternate Realities are all terms used to describe the phenomenon of computer-based, simulated environments in which users inhabit and interact via avatars. The best-known commercial applications are in the form of electronic gaming, and particularly in massively-multiplayer online role-playing games like World of Warcraft or Second Life. Less known, but possibly more important, is the rapid adoption of platforms in education and business, where Serious Games are being used for training purposes, and even Second Life is being used in many situations that formerly required travel. Linden Lab, creator of Second Life, recently announced the creation of Second Life Enterprise, with customers including IBM, Northrop Grumman, and the US Naval Undersea Warfare Center. The editors of this book captures the state of research in the field intended to reflect the rapidly growing yet relatively young market in education and business. The general focus is set on the scientific community but integrates the practical applications for businesses, with papers on information systems, business models, and economics. In six parts, international authors - all experts in their field - discuss the current state-of-the-art of virtual worlds/alternate realities and how the field will develop over the next years. Chapters discuss the influences and impacts in and around virtual worlds. Part four is about education, with a focus on learning environments and experiences, pedagogical models, and the effects on the different roles in the educational sector. The book looks at business models and how companies can participate in virtual worlds while receiving a return on investment, and includes cases and scenarios of integration, from design, implementation to application.
Synthetic Worlds: The Business and Culture of Online Games
by Edward CastronovaCastronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers--outlining what they do in their synthetic worlds and why.
Syria - Culture Smart!
by Sarah StandishAfter years of diplomatic isolation Syria is emerging from the cold. Its government is a key Middle Eastern player, and will be a major element of any possible comprehensive Middle Eastern peace deal. To visit Syria is to become acquainted with one of the most rewarding destinations in the Middle East. Its historic attractions are stunning, and the Syrians are proud and gracious hosts; you can expect to be treated like a person and not just a tourist. Of course, there are always thorns with the roses: Syria's economy is inefficient, and its youth are frustrated; the strong-man political system that has held the country together does not encourage public intellectual life, but nor does it prevent young Syrians from debating with passion in private. The Syrian sense of tradition has preserved some of the bad along with the good, and society remains highly patriarchal. Despite such drawbacks, this is a country that's rich not only in resources, but also, and especially, in its people. American author Sarah Standish looks at Syria's long history and its present-day political realities. She describes the many subgroups that make up the population as well as what unites all Syrians. She offers practical tips for traveling and on what to expect when conducting business. You'll learn how people communicate with each other, and how you can communicate with them. The Syrians will never stop surprising you: get to know a few, and they will turn the stereotypes inside out several times over.
Syria: From National Independence to Proxy War
by Ali Kadri Linda MatarThis edited collection aims to analytically reconceptualise the Syrian crisis by examining how and why the country has moved from a stable to a war-torn society. It is written by scholars from a variety of disciplinary backgrounds, all of whom make no attempt to speculate on the future trajectory of the conflict, but aim instead to examine the historical background that has laid the objective conditions for Syria’s descent to its current situation. Their work represents an attempt to dissect the multi-layered foundation of the Syrian conflict and to make understanding its complex inner workings accessible to a broader readership. The book is divided into four parts, each of which elaborates on the origins and dynamics of today’s crisis from the perspective of a different discipline. When put together, the four parts provide a holistic picture of Syria’s developmental trajectory from the early twentieth century through to the present day. Themes addressed include Syria’s postcolonial development efforts, its leap into socialism and then into neoliberalism in the late twentieth century, its politics within the resistance front, and finally its food and health security concerns.
Syrup: A Novel
by Max BarryNow a major motion picture starring Amber Heard, Shiloh Fernandez, Kellan Lutz, and Brittany Snow Scat (formerly known as Michael Holloway) is young, underemployed, and trying to make it in Los Angeles. When he comes up with the idea for the hottest new soda ever, he’s sure he’ll become the next overnight sensation, maybe even retire early. But in the treacherous waters of corporate America there are no sure things and Scat finds that he has to fight to save his idea if his yet-to-be-realized career will ever get off the ground. With the help of a scarily gorgeous and brilliant marketing director named 6, he sets out on a mission to grab hold the fame and fortune that, time and again, elude him. This sharp-witted novel is a scathingly funny satire of celebrity, the pop culture machine, and the length to which a guy will go to get ahead-and get a date while doing it. .
System Administration Ethics: Ten Commandments for Security and Compliance in a Modern Cyber World
by Igor Ljubuncic Tom LittererSuccessfully navigate through the ever-changing world of technology and ethics and reconcile system administration principles for separation of duty, account segmentation, administrative groups and data protection. As security breaches become more common, businesses need to protect themselves when facing ethical dilemmas in today’s digital landscape. This book serves as a equitable guideline in helping system administrators, engineers – as well as their managers – on coping with the ethical challenges of technology and security in the modern data center by providing real-life stories, scenarios, and use cases from companies both large and small. You'll examine the problems and challenges that people working with customer data, security and system administration may face in the cyber world and review the boundaries and tools for remaining ethical in an environment where it is so easy to step over a line - intentionally or accidentally. You'll also see how to correctly deal with multiple ethical situations, problems that arise, and their potential consequences, with examples from both classic and DevOps-based environments.Using the appropriate rules of engagement, best policies and practices, and proactive “building/strengthening” behaviors, System Administration Ethics provides the necessary tools to securely run an ethically correct environment. What You'll LearnThe concepts of Least Privilege and Need to KnowRequest change approval and conduct change communicationFollow "Break Glass" emergency proceduresCode with data breaches, hacking and security violations, and proactively embrace and design for failures Build and gain trust with employees and build the right ethical cultureReview what managers can do to improve ethics and protect their employeesWho This Book Is ForThis book’s primary audience includes system administrators and information security specialists engaged with the creation, process and administration of security policies and systems. A secondary audience includes company leaders seeking to improve the security, privacy, and behavioral practices.
System Analysis and Design, an Object-Oriented Approach with UML
by Alan Dennis Barbara Haley Wixom David Paul TegardenSystems Analysis and Design: An Object-Oriented Approach with UML, Sixth Edition helps students develop the core skills required to plan, design, analyze, and implement information systems. Offering a practical hands-on approach to the subject, this textbook is designed to keep students focused on doing SAD, rather than simply reading about it. Each chapter describes a specific part of the SAD process, providing clear instructions, a detailed example, and practice exercises. Students are guided through the topics in the same order as professional analysts working on a typical real-world project. <p><p> Now in its sixth edition, this edition has been carefully updated to reflect current methods and practices in SAD and prepare students for their future roles as systems analysts. Every essential area of systems analysis and design is clearly and thoroughly covered, from project management, to analysis and design modeling, to construction, installation, and operations. The textbook includes access to a range of teaching and learning resources, and a running case study of a fictitious healthcare company that shows students how SAD concepts are applied in real-life scenarios.