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The Art of Quiet Influence: Timeless Wisdom for Leading without Authority
by Jocelyn DavisAnyone can be a quiet influencer. But not everyone knows how."A tremendous and relevant read!" -Stephen M. R. Covey, New York Times and #1 Wall Street Journal bestselling author of The Speed of TrustDrawing on the enduring wisdom of the Buddha, Confucius, Rumi, Gandhi and others, The Art of Quiet Influence shows anyone, not just bosses, how to use influence without authority, a key mindfulness principle, to get things done at work and in life. Through the classic wisdom of 12 Eastern sages, relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a "mainspring," the unobtrusive yet powerful influencer first introduced in her book The Greats on Leadership. Organized around three core influence practices - Invite Participation, Share Power, and Aid Progress - readers will learn how to take mindfulness practice "out of the gym and onto the field," while gaining the confidence and practical know-how to be influential in whatever role they occupy.
The Art of RF: Tools and Techniques for Community-Based Banking (Wiley Finance)
by Yahia Abdul-RahmanUpdated and expanded insights into Islamic banking and finance From Yahia Abdul-Rahman-the father of Riba-Free (RF) banking-comes the expanded edition of the definitive resource that offers an understanding for applying Islamic banking and financial practices. No matter what your faith or religious beliefs, the book shows how to take a modern American approach to incorporating Islamic financial principles into banking and investment techniques. The Art of RF (Riba-Free) Islamic Banking and Finance describes the emergence of a culture of Islamic banking and finance today, which is based on the real Judeo-Christian-Islamic spirit and has proven very effective when compared to 20th century models that use financial engineering and structural techniques to circumvent the Shari'aa Law. The author also reveals information about how fiat money is created, the role of the Federal Reserve, and the US banking system. Abdul-Rahman includes a wealth of real-life examples and offers an analysis of how this new brand of banking and financing yields superior results. Offers the fundamentals on Riba-Free (RF) banking Shows how to apply RF to everything from joint ventures and portfolio management to home mortgages and personal finance Reveals what it takes to incorporate Shariah Law into US financial systems Includes information on why RF banking is a socially responsible way to invest Thoroughly revised and updated, this resource offers a handbook for applying Shari'aa law to American banking and finance.
The Art of Raising Capital: for Entrepreneurs and Investors
by Darren Weeks Foreword by Robert KiyosakiDarren Weeks is Canada’s most prominent financial educator. He is the Founder of the Fast Track Group of Companies, an acclaimed solutions-based financial literacy firm and one of the nation’s fastest-growing companies. For nearly a decade and a half, Darren has spoken to hundreds of thousands of people across North America, Europe and Latin America about how to become financially independent. He is an advocate of learning how to create wealth through business and investment, and believes that this vital knowledge is lacking from traditional education. In fact, in every country that he has spoken Darren has seen that schools do not teach their students to manage money. Darren has made it his mission to fill that void by providing financial education to people across the world. He went from an average middle-class upbringing to raising hundreds of millions of dollars in investor capital, owning nearly 5,000 real estate properties, millions of dollars in energy assets and acquiring two cruise ship terminals in the Caribbean. All of this was accomplished by educating himself on how to do it and then taking action. There is no greater expert on the art of raising capital from investors and no person more committed to sharing this information than Darren Weeks.
The Art of Real Estate: The Insider's Guide to Bay Area Residential Real Estate
by Debbi Dimaggio Adam BettaDebbi DiMaggio's newest book is the first in The Art of Real Estate series, an upcoming sequence of convenient and practical guides to specific real estate markets across the United States. In this East Bay edition, interested local buyers and sellers find area-specific advice on navigating local market trends, choosing the ideal real estate agent, successfully marketing a home for sale, and managing financial concerns, among many other topics. The book also contains a myth-busting chapter that addresses common industry misconceptions from a real estate agent's insider point of view and copies of essential real estate documents and forms. This extremely localized guide, focusing on Debbi's major real estate markets in Piedmont, Oakland, Berkeley, and Montclair, is a must-have for any savvy buyer or seller looking to do business in the area.
The Art of Resume Writing, Interviewing, & Networking: Practical and Proven Strategies for Securing Employment
by Dr Kim HogeluchtIn this 2nd Edition, Dr. Kim Hogelucht, shares best practices for not only interviewing and networking in-person but also in a remote setting. With an increasing number organizations offering remote work, as well as conducting interviews remotely, this additional content promises to be of great value to job seekers who want to stand-out not only in-person, but remotely as well. Backed with student testimonials, the strategies shared in this book are powerful, effective, and noteworthy. Topics addressed include: clear step-by-step instructions for custom resume writing, strategies for in-person and remote interviewing, and ways to expand one’s network through informational interviews and LinkedIn. The content in this book aims to provide the job seeker with the tools needed to stand-out in the job search and transform what is often viewed as a daunting process to a process they are ready and excited to tackle.
The Art of Retail Buying
by Marie-Louise JacobsenBuying for retail is a demanding and challenging job that requires a creative flair, a strong awareness of fashion trends, life trends as well as good interpersonal and team working skills. Buyers and merchandisers have to ensure that the right merchandise is being sent to the right stores, at the right time, in the right quantities. This takes a blend of forward planning and rapid response to consumer demands. In combination with the other areas of the business, success comes from maximizing profit, which is achieved through anticipating customer needs and responding rapidly to immediate issues. It involves complex data analysis, liaison with the stores operation teams and balancing store stock levels. To succeed as a professional buyer, you will need strong analytical and numerical skills, an interest and understanding of consumer demands and strong commercial awareness. You also need to have an ability to understand and prioritize issues quickly and efficiently. Progression into the Merchandising function also involves the ability to manage change. The better equipped you are in your buying function the better you will be able to adapt to these changes. The best change of all is to graduate from a good buyer to an outstanding one! To handle the complexity of data and to enable you to contribute effectively in the critical role of a buyer, you need the right skill-sets and a right mind-set. Both of which can be learned in The Art of Retail Buying. This easy to read guide is written in a concise & pictorial style with colorful images that enables you to follow step-by-step each function of a buyer. The Art of Retail Buying will inspire you, motivate you and encourage you towards merchandising excellence!
The Art of Risk
by Kayt SukelAre risk-takers born or made? Why are some more willing to go out on a limb (so to speak) than others? How do we weigh the value of opportunities large or small that may have the potential to change the course of our lives? These are just a few of the questions that author Kayt Sukel tackles, applying the latest research in neuroscience and psychology to compelling real-world situations. Building on a portfolio of work that has appeared in such publications as Scientific American, Atlantic Monthly, The Washington Post, and more, Sukel offers an in-depth look at risk-taking and its role in the many facets of life that resonates on a personal level. Smart, progressive, and truly enlightening, The Art of Risk blends riveting case studies and hard-hitting science to explore risk-taking and how it impacts decision-making in work, play, love, and life, providing insight in understanding individual behavior and furthering personal success.From the Hardcover edition.
The Art of Risk
by Richard HarrisDiving doctor on the Thai Cave Rescue (now a Netflix series) and former joint Australian of the Year explores the stories of other people who regularly risk their lives and what we can learn from their expertise. Are free-solo climbers, underwater cave explorers and big-wave surfers crazy ... or cautious? How do soldiers and fighter pilots manage risk? What can we learn from how BASE jumpers and drag racers prepare that we can take into our own lives? &‘Harry&’ Harris – Thai Cave Rescuer, joint Australian of the Year – has an unusual idea of fun: he crawls though pitch-black, confined caves, deep underground and usually underwater. To most, that&’s a nightmare. To him, it&’s recreation. He&’s prepared for all conceivable risks, he&’s completely focused. And the discipline and danger involved leave him better prepared for everyday life. In this ultimate armchair adventure, Harry takes us into the lives of other &‘risk-takers&’, to find out why they do what they do. We meet people adventuring from the highest skies to the deepest oceans – BASE jumpers, drag racers, snipers and surfers – including climber Alex Honnold (from the movie Free Solo), sailor Jessica Watson, film director and deep-sea diver James Cameron. Each gripping story is a masterclass in risk from the experts: when to go, when to say no, how to prepare and above all, how pushing ourselves a little further helps us become more courageous and resilient in all of our challenges.Heart-pounding and eye-opening, you&’ll never look at risk the same way again. &‘Richard &“Harry&” Harris peels back the mindset that shapes the line between recklessness and courage.&’ Hugh Riminton
The Art of SEO: Mastering Search Engine Optimization
by Eric Enge Stephan Spencer Jessie StricchiolaThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks.Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Learn about the various intricacies and complexities of internet searchExplore the underlying theory and inner workings of search engines and their algorithmsUnderstand the interplay between social media engagement and other factorsDiscover tools to track results and measure successExamine the effects of key Google algorithm updatesConsider opportunities for visibility in mobile, local, vertical, social, and voice searchBuild a competent SEO team with defined rolesIdentify what opportunities exist for using generative AI as part of an SEO programGain insights into the future of search and internet discoverability
The Art of SXO: Placing UX Design Methods into SEO Best Practices (Design Thinking)
by Zuzanna KrügerSearch Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.What You'll LearnApply SXO best practices and how it differs from tradition SEOOptimize websites for both search engine bots and users Increase a website's ranking in SERPsImprove a website's conversion ratesGrow revenue from organic trafficWho This Book Is ForWeb developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.
The Art of Sanctions: A View from the Field (Center on Global Energy Policy Series)
by Richard NephewNations and international organizations are increasingly using sanctions as a means to achieve their foreign policy aims. However, sanctions are ineffective if they are executed without a clear strategy responsive to the nature and changing behavior of the target. In The Art of Sanctions, Richard Nephew offers a much-needed practical framework for planning and applying sanctions that focuses not just on the initial sanctions strategy but also, crucially, on how to calibrate along the way and how to decide when sanctions have achieved maximum effectiveness. <P><P>Nephew—a leader in the design and implementation of sanctions on Iran—develops guidelines for interpreting targets’ responses to sanctions based on two critical factors: pain and resolve. The efficacy of sanctions lies in the application of pain against a target, but targets may have significant resolve to resist, tolerate, or overcome this pain. Understanding the interplay of pain and resolve is central to using sanctions both successfully and humanely. With attention to these two key variables, and to how they change over the course of a sanctions regime, policy makers can pinpoint when diplomatic intervention is likely to succeed or when escalation is necessary. Focusing on lessons learned from sanctions on both Iran and Iraq, Nephew provides policymakers with practical guidance on how to measure and respond to pain and resolve in the service of strong and successful sanctions regimes.
The Art of Self-Discipline: Beat Procrastination, Break Bad Habits, and Achieve Your Goals
by Kimberly OlsonDiscover the awesome power of self discipline—practical strategies, helpful tips, and insightsCultivating self discipline is the key to unlocking your full potential and achieving your personal and professional goals. The Art of Self-Discipline can show you how to find focus, overcome obstacles, and ultimately, attain the lasting success you're searching for.From growing your career to fostering more rewarding relationships, this essential guide to self discipline delivers useful strategies to help you get organized, build self-confidence, and become your best self. Through expert advice and effective exercises, this book offers straightforward guidance on how to break the negative cycle of failing to change your life and get on the path to self discipline.The Art of Self-Discipline features:Conceive & achieve—Dive deep into developing self discipline in key areas of your life, including personal health, emotional regulation, time management, personal relationships, career growth, money management, and more.Simple approach—Explore clear, clever insights into how you can reach your long-term goals in an easy-to-follow and easy-to-understand way.Break barriers—Get powerful tips and tools for tackling roadblocks along the way like fear of failure and procrastination.Gain a competitive edge by learning to use self discipline with The Art of Self-Discipline.
The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself
by Heather R. YoungerLearn to take control of your own professional destiny and lead yourself through challenging situations In The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself, celebrated workplace culture and employee engagement expert Heather R. Younger delivers an exciting and practical discussion of how to develop an entirely new mindset around personal advocacy and self-leadership. You'll learn how to take control of the workplace experience and set expectations up front about relationships. Younger explains how you can exercise your sphere of control and influence and manage your anxiety and stress with effective techniques. You'll also find: Practical talking points and scripts you can use with your manager—and others—at work Polls, contemporary studies, interviews, personal anecdotes, and practical advice regarding how to be the change you seek at work Strategies for prioritizing self-care, setting realistic goals, and overcoming fear Perfect for professionals, entrepreneurs, employees, contractors, and anyone else doing their best to navigate the new world of work, The Art of Self-Leadership will also prove invaluable to managers, executives, directors, founders, and other business leaders. No more waiting, no more blaming. Learn to lead yourself today!
The Art of Selling Yourself: The Simple Step-by-Step Process for Success in Business and Life
by Adam Riccoboni Daniel CallaghanIn today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom-where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the know-how you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people-from Mark Zuckerberg to Warren Buffet-have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy to use, 10-step process, this audiobook will assist you in: Having more confidence Swiftly recovering from challenging setbacks Taking control by letting go of anxiety Networking not just for business, but for pleasure Conversing comfortably on topics that may be a bit out of your reach Succeeding in areas you never previously considered by moving our of your comfort zone Creating lasting, genuine connections with others Enjoying your job while taking real satisfaction from your workplace And much more! In short, this audiobook will make you a pro at selling your most important asset-yourself!
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers and Clients for Life
by Matt OechsliAttract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.Explains how the financial crisis elevated the level of anxiety and how this has affected major purchase decisionsOffers step-by-step guidance on how to navigate the process of overcoming social self-consciousness during the sales processAuthor Matt Oechsli is one of the leading authorities regarding marketing, selling, servicing, and developing loyalty with affluent clients, and one of the most sought after speakers in the financial services industryThe Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
The Art of Significance
by Dan ClarkWhat would you rather have-conventional success or a high level beyond success? Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and personal lives around getting more money, bigger houses, cooler toys, and fancier job titles. What’s it all worth in the end? How many outwardly successful people still feel empty inside? Clark has spent decades traveling around the world, interviewing the famous and powerful; consulting with presidents and generals and sheikhs and corporate leaders; creating a multimillion-dollar business; and (before any of the above) overcoming a paralyzing injury. All those experiences have convinced him that the happiest people in the world don’t pursue success at all. Instead, they pursue significance-and find that success comes along as part of the package. What’s the difference between success and significance? As you’ll learn in this powerful, myth-shattering book . . . The successful get what they want; the significant want what they get. The successful think wealth flows to them; the significant know that wealth flows through them, to bless those around them. The successful earn financial independence, influence, and popularity; the significant earn financial independence, influence, popularity, admiration, loyalty, and respect. The successful compare themselves against others; the significant compete only against themselves. The successful are quickly forgotten when they die; the significant leave a long-lasting legacy. Clark shows us how it can be done by following his Twelve Laws of Significance, which include counterintuitive ideas such as "Patience is overrated-it allows us to never begin,” "It’s not all about team-teams lose,” and "Don’t strive for work/life balance-it’s about harmony. ” He illustrates his ideas with a wide range of powerful true stories from business, education, the military, and sports-starting with his own story of fighting his way back from a serious injury that cut short his football career. Paralyzed both physically and emotionally, Clark began his recovery only when he started to focus on purpose rather than on goals; on being whole rather than famous; on serving others rather than seeking praise. In the long run, that accident was the greatest gift he ever received, setting him on a lifelong path toward true significance. Clark’s wisdom will stimulate your intellect, challenge your beliefs, and penetrate your heart. By following his Laws of Significance, you will learn to connect your head and heart, manage your priorities, and live an extraordinary life that matters to your family, friends, coworkers, community, and country. .
The Art of Smooth Pasting
by A. DixitThis book aims to widen the understanding of stochastic dynamic choice and equilibrium models. It offers a simplified and heuristic exposition of the theory of Brownian motion and its control or regulation, rendering such methods more accessible to economists who do not require a detailed, mathematical treatment of the subject. The main mathematical ideas are presented in a context which with which economists will be familiar. Using a binomial approach to Brownian motion, the mathematics is reduced to simple algebra, progressing to some equally simple limits. The starting point of the calculus of Brownian motion - 'Ito's Lemma' - emerges by analogy with the economics of risk-aversion. Conditions for the optimal regulation of Brownian motion, including the important, but often mysterious, 'smooth pasting' condition, are derived in a similar way. Each theoretical derivation is illustrated by developing a significant economic application, drawn mainly from recent research in macroeconomics and international economics.
The Art of Social Enterprise
by Allen Bromberger Carl FrankelThe current business-for-profit model rewards short-term thinking, narrow self-interest, and a social-and-environmental-costs-be-damned attitude. Nonprofits, while more focused on the greater good, tend to be inherently resource-challenged and rely on increasingly scarce grants and donations to sustain their existence. Social enterprise is an exciting, blended model driven by the desire to create positive change through entrepreneurial activities.The Art of Social Enterprise is a practical guide that supplies everything you need to know about the mechanics of social entrepreneurship including:Startup-envisioning and manifesting intentionStrategic planning-balancing social and monetary valueMaintaining an even keel despite the inevitable challenges associated with being an entrepreneurThis valuable resource also provides an unparalleled legal perspective to help you take advantage of established legal organizational forms, recent statutory creations, contract hybrids, certification programs and more.Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.Carl Frankel has been writing about green business for over two decades and is a serial social entrepreneur and acknowledged thought leader in his own right. He has extensive experience consulting for for-profits, nonprofits, and social enterprises.Allen Bromberger is the leading social enterprise lawyer in North America. Over the years, he has advised thousands of social entrepreneurs: his expertise is as broad as it is deep and specialized.
The Art of Social Excellence: How to Make Your Personal and Business Relationships Thrive
by Henrik FexeusHenrik Fexeus uses his expert psychology knowledge to teach the reader how to hone their social skills, perfect for fans of Dale Carnegie.Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.). However, as our society becomes more modernised and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as we should.In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction. He covers it all: from overcoming your conversational fears in a large group of people, to excelling in the workplace, to winning an argument with your partner. He breaks down various rhetorical strategies in detail and provides helpful steps and checklists for the reader to check their progress in a social encounter.Anyone who has ever felt awkward or misunderstood in social situations will benefit from reading this book, and with proper implementation of Fexeus' principles, can achieve superior social skills.
The Art of Social Media: Power Tips For Power Users
by Guy Kawasaki Peg FitzpatrickBy now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
The Art of Social Selling: Finding And Engaging Customers On Twitter, Facebook, Linkedin, And Other Social Networks
by Shannon BelewSocial media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment poised to explode as the adoption of smartphones and tablets grows--The Art of Social Selling is essential reading for every sales professional.
The Art of Software Innovation: Eight Practice Areas to Inspire your Business
by Nick Boucart Wim Codenie Minna Pikkarainen José Antonio Heredia AlvaroImagine that you are the CEO of a software company. You know you compete in an environment that does not permit you to treat innovation as a secondary issue. But how should you manage your software innovation to get the most out of it? This book will provide you with the answer. Software innovation is multifaceted and the approaches used by companies can be very different. The team of authors that wrote this book took the assumption that there is no such thing as a universal software engineering process or innovation process. Some things work well for a certain company, others do not. The book is organized around what the authors call eight fundamental practice areas for innovation with software. Each practice area contains a number of activities that can help companies to master that practice area. It also contains industrial experience reports that illustrate the applicability of these practice areas in software companies and is structured in such a way that you can select and read only those practice areas that are relevant to your company. The book is written with an industrial target audience in mind. Its most important goal is to challenge companies by offering them a framework to become more innovation-driven, rather than engineering-driven. Intrigued? Here you will find details of what you and your company can do to understand, implement, and sustain continuous innovation.
The Art of Software Testing (Business Data Processing: A Wiley Series Ser. #Vol. 6)
by Corey Sandler Tom Badgett Glenford J. MyersThe classic, landmark work on software testingThe hardware and software of computing have changed markedly in the three decades since the first edition of The Art of Software Testing, but this book's powerful underlying analysis has stood the test of time. Whereas most books on software testing target particular development techniques, languages, or testing methods, The Art of Software Testing, Third Edition provides a brief but powerful and comprehensive presentation of time-proven software testing approaches. If your software development project is mission critical, this book is an investment that will pay for itself with the first bug you find.The new Third Edition explains how to apply the book's classic principles to today's hot topics including:Testing apps for iPhones, iPads, BlackBerrys, Androids, and other mobile devicesCollaborative (user) programming and testingTesting for Internet applications, e-commerce, and agile programming environmentsWhether you're a student looking for a testing guide you'll use for the rest of your career, or an IT manager overseeing a software development team, The Art of Software Testing, Third Edition is an expensive book that will pay for itself many times over.
The Art of Speeches and Presentations
by Philip CollinsBe memorable.Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine...or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what's needed to give a storming speech.The secret, according to Philip, is content. Too many of us focus on how we're presenting, and don't spend enough time thinking about what we're presenting. The secret to memorable, polished speeches is to think more about the material you're sharing - to pay attention to detail and choose your works carefully. Speech writing is and art - and art we can all learn.When the content's right, the confidence will follow.In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it's packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say."Does Phil Collins know what he is talking about? Here's the answer - he isn't just good, he is the best. It's as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too."--Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague
The Art of Startup Fundraising
by Alejandro CremadesStartup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but uncharted--and founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You'll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today's startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don't rely on the "how we did it" tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you're founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.