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The Business Wisdom of Steve Jobs: 250 Quotes from the Innovator Who Changed the World
by Alan Ken ThomasSteve Jobs, CEO of Apple Inc., was truly one of this generation's most innovative and forward-thinking entrepreneurs. Apple, under his vision and direction, changed the way people interact with each other and think about technology. Known as much for his genius as his privacy, the advice and knowledge he did share with the world gives exclusive insight into the most important man of the past century. "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma-which is living with the results of other people's thinking." "We have always been shameless about stealing great ideas." "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament." "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything-all external expectations, all pride, all fear of embarrassment or failure-these things just fall away in the face of death, leaving only what is truly important."
The Business Writer's Handbook (10th Edition)
by Gerald J. Alred Charles T. Brusaw Walter E. OliuNow in its tenth edition, this classic book remains the complete business-writing reference for students and professionals alike. Alphabetically organized and easy-to-use, its nearly 400 entries provide guidance for writing all the most common types of business documents and correspondence, from brochures, press releases, and resumes, to executive summaries, proposals, and reports. Abundant, real-world sample documents and visuals throughout the book demonstrate effective business communication, reflecting current practices for formatting documents and using email. In addition, advice for organizing, researching, writing, and revising complements thorough treatment of grammar, usage, style, and punctuation to provide comprehensive help with writing skills. Up-to-date coverage of workplace technology gives users the latest advice on writing for the Web, designing Web pages, conducting Internet research, using software tools, and working with electronic documents. This edition has been thoroughly revised to include expanded coverage of audience and context and reflects the impact that e-mail and technology have had on workplace communication. Comprehensive yet concise, The Business Writer's Handbookremains the quick reference faithful users have come to appreciate.
The Business Writer’s Companion, 8th Edition
by Gerald J. Alred Charles T. Brusaw Walter E. OliuThe Business Writer's Companion is the best guide to the business writing essentials that help students land, navigate, and stand out on the job. Affordable and concise, it’s a comprehensive reference that covers the writing process and features more than 60 real-world sample documents. The seventh edition retains the book's intuitive, easy-to-use organization while adding new coverage of social media, and new e-Pages take advantage of what the Web can do with useful digital tips and sample documents. Anticipating the needs of today’s business writers, this is a reference with real-world value, usefully building skills that students carry into their professional careers.
The Business Writer’s Handbook
by Gerald J. Alred Charles T. Brusaw Walter E. OliuFrom abstracts to online professional profiles, from blogs and forums the e-mail and formal reports, The Business Writer's Handbook uses smart, accessible language to spotlight and clarify business writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful business writers.
The Business Writer’s Handbook
by Gerald J. Alred Charles T. Brusaw Walter E. OliuWith 2020 APA Update. From abstracts to online professional profiles, from blogs and forums the e-mail and formal reports, The Business Writer’s Handbook uses smart, accessible language to spotlight and clarify business writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful business writers. Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office. With a refreshed, integrated focus on the ways technologies shape writing, the Twelfth Edition of the Handbook is the indispensable reference tool for writing successfully in the workplace.
The Business and Human Rights Landscape
by Jena MartinThe adoption of the United Nations Guiding Principles on Business and Human Rights in 2011 marked a watershed moment, establishing the first global standards for preventing human rights abuses by business. In light of this paradigm shift, The Business and Human Rights Landscape offers the most comprehensive analysis to date of the current legal framework. It includes in-depth explorations of the UN Guiding Principles from both theoretical and practical standpoints, with case studies ranging from the Rana Plaza building collapse to Kenyan resource extraction. Bookending current analyses are historical accounts (discussing the colonial slave trade) and forward-looking perspectives (analyzing labor's role). Bringing together top scholars from across the globe, The Business and Human Rights Landscape represents essential reading for anyone interested in the past, present, or future of business and human rights.
The Business and Practice of Coaching: Finding Your Niche, Making Money, & Attracting Ideal Clients
by Lynn Grodzki Wendy AllenBuilding a thriving coaching business is a challenge. An estimated 30,000 coaches have entered the coaching profession during the past five years. Unfortunately, the majority report they are unable to earn a living wage from their coaching services. Competition is high, and the knowledge of how to succeed in the business is often lacking. To survive today, coaches must match their enthusiasm with strong business and marketing expertise. Lynn Grodzki and Wendy Allen are veteran business coaches who understand how to strategically approach the business and the practice of coaching as well as how to mentor new coaches entering the profession. The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Grodzki and Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Grodzki and Allen gives each reader the ability to: * Build a coaching business that has relevance to the larger community around it and be aligned with the new realities of the coaching profession. * Refine your coaching skill set to incorporate the five coaching competencies that signal to the public that you are a masterful coach. * Define your innate coaching specialty and target a profitable niche market so you can make a bigger impact as a coach. * Implement the eight best marketing strategies to attract coaching clients (and know the marketing ideas that coaches do best to avoid). * Set and raise your fees the right way, develop multiple streams of coaching income, and build a six-figure business that you can own and sell. * Institute risk management policies that ensure your practice is legally safe, ethically sound, and trouble free. Covering all of the territory from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches The Business and Practice of Coaching offers a wealth of information and accessible, yet expert guidance. Readers will discover how to take advantage of current trends and avoid distracting hype within the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow.
The Business of Additive Manufacturing: 3D Printing and the 4th Industrial Revolution (Routledge Studies in Innovation, Organizations and Technology)
by Harm-Jan SteenhuisAlthough additive manufacturing (AM), also known as 3D printing, has been around for almost 40 years, few people know how it actually works and the huge impact and benefits it offers. This book explains what AM is, using business theories to explain and illustrate why AM is increasingly being used across industries. The book translates complex engineering technology into relevant managerial terminology, using real-world examples from industries such as apparel, construction and transportation. It provides an introduction into the technical background of AM before expanding on the applications, opportunities and challenges to business models. Offering a unique managerial perspective, this book is aimed primarily at a scholarly audience and those researching across business disciplines, including technology management, manufacturing, production and operations management. It can also be used in emerging business courses on AM.
The Business of Advertising (Routledge Library Editions: Advertising)
by Clarence MoranThe Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.
The Business of Affordable Housing: Case Studies of the Commercial Supply of Affordable Homes (Routledge Advances in Regional Economics, Science and Policy)
by Alexander StyhreDespite the conventional wisdom that affordable housing, either in the form of homeownership or through access to rental units, has beneficial effects for households, society, and the economy more broadly, there is a noteworthy lack of empirical studies of housing development and construction companies or building societies that actively work to supply this asset class in the economy. There are several reasons for this condition, including the “thin market” for such business activities. This book offers a case study that includes two Swedish housing development companies that have targeted a market niche for affordable homes that few other companies and market actors are concerned with.One company is part of a major construction company conglomerate which produces prefabricated housing modules to better serve the low-end niche of the housing market. The other company is a municipality-owned housing development company that acts on the basis of market practices and rules but that also on policymakers’ stated ambition to provide affordable homes for the residents in the municipality, the largest municipality in a major Swedish metropolitan area. Taken together, the study of these two companies provides first-hand insights into how the production of affordable homes takes place in a real-world economy.The book is of relevance for a variety of readers, including graduate students, management scholars, policymakers, and management consultants.
The Business of America: How Consumers Have Replaced Citizens and How We Can Reverse the Trend (Pathways Through the Twenty-First Century)
by Saul LandauFirst published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
The Business of American Theatre
by William GrangeThe Business of American Theatre is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances, royalties, and numerous other financial transactions have influenced the art of theatre for the past three centuries. Yet the book is not a dry reiteration of hits and flops, bankruptcies and bamboozles. Nor does it cover "everything about it that's appealing, everything the traffic will allow" (as Irving Berlin did in the song "There's No Business Like Show Business"). It is instead a highly readable resource for anyone interested in how money, and how much money, is critical to the art and artists of theatre. Many of those artists make appearances in the book: Richard Rodgers and his keen eye for investment, Jacob Shubert and his construction of "the bridge of thighs" for his showgirls at the Winter Garden, the significance of the Disney Souvenir Shop near the Lyceum Theatre on Broadway, and the difference between a Broadway show losing millions of dollars or making billions in one night. Consider this book a go-to resource for readers, students, and scholars of the theatre business.
The Business of Architecture: Your Guide to a Financially Successful Firm
by Kathy Denise Dixon Timothy A. Kephart Karl L. MoodyThe Business of Architecture is the essential guide to understanding the critical fundamentals to succeed as an architect. Written by successful architects for architects everywhere, this book shows the architecture industry from a corporate business perspective, refining the approach to architecture as a personal statement to one that must design and build within the confines of business and clients. The Business of Architecture will educate new and experienced architects alike with valuable insights about profit centers, the architect as developer, how to respond to requests for proposals, intellectual property, and much more.
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
by Ana AndjelicNot long ago, wearing real fur was a signal of wealth and status. Now, it’s a signal of ignorance. Thanks to luxury rental and resale services, these days anyone can walk around in a Gucci belt. But not everyone knows that Rimowa dropped a new suitcase or who made their food and clothes. Wokeness is a modern class distinction. For the longest time, brands have operated according to the Veblen logic that status is linked to wealth and desirability to price. Now they have the opportunity to flip the script of aspiration and link worth and values to their success. Aimed at marketers, entrepreneurs, and advertising professionals, this book is full of analysis, examples, and tools of how to use the modern aspiration economy to shift a brand narrative and competitive strategy, create and distribute brand symbols, and ensure that a brand’s products and services create both monetary and moral value.
The Business of Banking
by Giusy Chesini Elisa Giaretta Andrea PaltrinieriThis book offers new insights on banking business models, risks and regulation proposals in the aftermath of the European financial crisis. It investigates the main issues affecting the business of banking nowadays, such as low interest rates and non-performing loans. The combined effect of low to negative interest rates and weak economic growth has encouraged banks to shift their business towards new areas less associated with interest rates, which financial markets and institutional investors are currently evaluating. Contributions also shed new light on topics not yet fully investigated by current literature, such as banks' short selling bans after Brexit, the European Deposit Guarantee Scheme and banks' risk appetite framework. This book will be of interest to researchers, scholars and practitioners.
The Business of Bees: An Integrated Approach to Bee Decline and Corporate Responsibility
by Jill Atkins Barry AtkinsOur bee populations are under threat. Over the past 60 years, they have lost much of their natural habitat and are under assault from pesticides and intensive farming. We rely on bees and other insects to pollinate our fruit and vegetables and, without them, our environment and economy will be in crisis.The Business of Bees provides the first integrated account of diminishing bee populations, as well as other pollinators, from an interdisciplinary perspective. It explores the role of corporate responsibility and governance as they relate to this critical issue and examines what the impact will be on consumers, companies, stock markets and ultimately on global society if bee populations continue to decline at a dangerous rate.The book considers the issue of global bee population decline from a variety of disciplines, combining the perspectives of academics in accounting, science and humanities with those of practitioners in the finance industry. The chapters explore the impact of the rapid decline in pollinator populations on the natural world, on corporations, on the stock market and on accounting. The Business of Bees will be essential reading for those in academia, business and finance sectors and anyone invested in the future of our planet.
The Business of Being Social 2nd Edition: A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses
by David Taylor Michelle CarvillWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness?Learn how to understand and utilize social media for business.From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential.Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategiesDiscover the secrets to social media for your business."As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
The Business of Being Social 2nd Edition: A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses
by David Taylor Michelle CarvillWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness?Learn how to understand and utilize social media for business.From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential.Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategiesDiscover the secrets to social media for your business."As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
The Business of Being a Gaming Influencer (Influencers and Economics)
by Anita Nahta AminHave you dreamed of making money by playing video games? Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills. Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online.
The Business of Being a Music Influencer (Influencers and Economics)
by Kaitlin ScirriAre you always looking for the newest bands and singers? Do you love to talk about music and share your musical opinions with others? Then you might have what it takes to be a music influencer. Learn about social media marketing and basic economics, and discover what it takes to become a music influencer, all while staying safe and having fun.
The Business of Being a Style Influencer (Influencers and Economics)
by Anita Nahta AminDo you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online.
The Business of Being a Toy Influencer (Influencers and Economics)
by Kaitlin ScirriImagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips.
The Business of Being an Artist
by Daniel GrantFine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered in The Business of Being an Artist are: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans, grants, and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing, and much more. In addition to all of this priceless information, The Business of Being an Artist includes a unique discussion of some of the emotional issues that face artists throughout their careers, such as working alone, confronting stereotypes, handling criticisms and rejection, the glare of publicity, and the absence of attention. Without a doubt, The Business of Being an Artist is a must-have book for every artist ready to turn their talent into a successful business.
The Business of Being an Artist
by Daniel GrantThe fifth edition of this updated and expanded classic provides visual artists with an in-depth guide to developing and building a career as a professional artist. Veteran art writer Daniel Grant weaves the words and experiences of dozens of practicing artists throughout this informative volume to describe their real-life challenges and the solutions they found to overcome them. Grant covers everything from art gallery etiquette to the legal rights of artists, including chapters on: Making the transition from school to the working world Searching for funding through grants and fellowships Developing relationships with art dealers Handling criticism and rejection How to stay safe in the studio Finding a variety of ways to get paid in the new economy New to this edition are expanded sections that look at utilizing exhibition venues from sidewalk fairs to regional biennials to national parks, selling in other countries, talking with collectors about your art and yourself, avoiding the perils of defamation, transporting and travelling with art, using "greener” materials, and the experience of becoming an artist later in life and of artists’ children. The Business of Being an Artist is an invaluable resource for art students, aspiring artists, and professional artists who want to learn all there is to know about successfully navigating the world of art.
The Business of Being an Artist: Sixth Edition
by Daniel GrantYou've got the artistic talent; now learn how to make a career out of it! Fine artists are taught many things about the craft of art in various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist, now in its sixth edition, contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered in The Business of Being an Artist are: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans, grants, and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing, and much more. In addition to all of this priceless information,The Business of Being an Artist includes a unique discussion of some of the emotional issues that face artists throughout their careers, such as working alone, confronting stereotypes, handling criticisms and rejection, the glare of publicity, and the absence of attention. Without a doubt, The Business of Being an Artist is a must-have book for every artist ready to turn their talent into a successful business.