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The Business of Winning: Insights in Transformation from F1 to the Boardroom
by Mark GallagherHave you ever wondered what has made Mercedes the undisputed kings of Formula One? Do you want to know how Lewis Hamilton has managed to exceed legendary driver Michael Schumacher's record of winning races? And most of all, do you want to find out how to inject that winning streak to your business strategy? In this riveting insider's account of nearly 40 years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills. You also need to bring in the ability to design, manufacture, develop and launch a constantly improving high-technology product, constantly working to immoveable deadlines with an immense supply chain and tight regulations. The Business of Winning sets out a one-stop management guide for business leaders keen to emulate this high-speed, high-impact approach to business. This entirely revised new edition unveils how Formula One is using new technologies to finesse the most minute of details, whilst reaching new audiences, playing its part in sustainability with the aim of being carbon neutral by 2030 and showing the way to diversity and inclusion.
The Business of Yoga: A Guide to Starting, Growing and Marketing Your Yoga Business (Yoga Teaching Guides)
by Katy Appleton Natasha MoutranMany yoga teachers feel overwhelmed when it comes to grappling with the marketing and entrepreneurial aspects of their yoga business. With the market for yoga teachers becoming increasingly saturated, it is crucial that yoga teachers understand what makes their offering unique to implement a focussed business strategy. This part-guide, part workbook helps yoga teachers bridge the gap between the spiritual essence of being a yoga teacher and the financial viability of their business and is based on the authors' two decades worth of experience. Covering everything from the nuts and bolts of starting out as a yoga teacher, to navigating social media there is something for everyone, whether you're just starting out on your journey, or trying to propel your career to the next level.This book is part of the series 'Yoga Teaching Guides', which provides expert information on essential topics as well as ideas for creative teaching.
The Business of the FIFA World Cup
by Simon ChadwickThe FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women’s World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.
The Business of the Metaverse: How to Maintain the Human Element Within this New Business Reality
by Raul V. Rodriguez K. HemachandranThe metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight. In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segments and their future effects on overall enterprise management. Essentially, this book elaborates on the impact of the metaverse across business sectors through the use of case studies.
The Business of the State: Why Going Beyond State-owned Enterprises Matters For Private Sector Development
by World BankThe state, as an owner of businesses, competes and collaborates with the private sector, and this involvement has profound implications for investment and growth. Governments actively participate in commercial markets in different forms, from controlling the production of goods and services to investing in firms as a minority shareholder. The impact of state participation on an economy's growth depends on the type of public-private ownership, the types of markets, and the importance of those markets in the economy. The impact also depends on how policies and institutions regulate both the businesses with state ownership and the markets in which they are active. The Business of the State uses new evidence covering 91 countries from the World Bank's Global Businesses of the State database to highlight the distinction between businesses of the state and traditionally understood state-owned enterprises. The report analyzes how different ownership forms across sectors and institutional settings affect private investment, productivity, technology adoption, and job creation. It also analyzes how government participation in markets influences the ability of economies to respond to shocks, from pandemics to climate change. The report proposes a clear analytical framework for understanding the consequences of relying on businesses of the state to attain specific development goals.
The Busy Brain Cure: The Eight-Week Plan to Find Focus, Tame Anxiety, and Sleep Again
by Romie Mushtaq*A National Bestseller*Noted neurologist and Chief Wellness Officer Dr. Romie Mushtaq reveals the hidden connection between insomnia, anxiety, and adult ADD/ADHD – and gives you a science-backed plan to heal burnout and your Busy Brain in just 8 weeks.Do racing thoughts keep you from falling asleep at night? Is it impossible to focus, even on tasks that used to stimulate you? Are you mindlessly stress-eating throughout the day?These are signs that you have a &“Busy Brain,&” a term coined by triple-board certified physician Dr. Romie Mushtaq to describe a brain riddled with anxiety, insomnia, and ADD/ADHD.Dr. Romie&’s interest in the co-existence of these symptoms began while she was practicing neurology. It deepened after she was rushed into life-saving surgery and finally forced to acknowledge the toll that chronic stress had taken on her life.Determined to heal after conventional medicine failed her, Dr. Romie embarked on a mission to unearth the truth about stress responses in our bodies and brains. The Busy Brain Cure is the culmination of 20+ years of clinical research as a brain doctor and experience in corporate wellness as a Chief Wellness Officer.The book offers a practical, science-based approach to healing your Busy Brain through a straightforward 8-week protocol that anyone can implement. The Busy Brain Cure will show you how to: Improve focus and energy without coffee and stimulants Fall asleep and stay asleep Address the underlying cause of anxiety, insomnia, and adult ADD Manage bloating and stress-eating without a diet or cleanse Treat and heal chronic stress and burnout Alleviate the burnout crisis in your workplaceWith her characteristic wit and sass, Dr. Romie sheds light on the science of chronic stress and neuroinflammation through personal anecdotes and humor. Written for high-performing individuals who need a lasting cure for their Busy Brain, this book is changing the conversation around wellness, success, and performance.
The Busy Girl's Guide to Digital Photography
by Lorna YabsleyThe only complete guide to photography designed specifically for women looking to improve their photography skills for pleasure and profit.With inspirational case studies and examples from professional and semi-pro female photographers, user-friendly technical explanations and image critiques, this book is a practical and useful toolkit for busy girls who enjoy photography. Becoming an accomplished and competent photographer needs to be approached in three stages: Understand your camera and learn how to drive itComposition—tune in and understand your subjectPost-production—share and print However, rather than explain every technical function from the outset, the aim of this book is to demystify the jargon and take you, step by step, back to the basic fundamental principles of photography; first putting you in control of the camera which will, in turn, free up the composition and creativity. The more advanced features of the camera and in-depth processes can be explored once the basic principles are understood. This is a fun, contemporary photography book that will become your essential tool for taking your passion for photography to the next level.
The Busy Leader's Handbook: How To Lead People and Places That Thrive
by Quint StuderA comprehensive book of “need-to-know” insights for busy leaders Being a great leader means getting the fundamentals right. It also means consistently doing the “little things” that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader’s Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day—especially when work is at its most intense. The Handbook is packed with proven best practices, tools, tips, and tactics for engaging employees, revitalizing cultures, delighting customers, and building high-performance companies. Short, succinct, and accessible, each chapter is “stand-alone,” offering helpful advice for meeting common business challenges. Plus, the strategies, approaches, and tactics are designed to be put into action immediately. Best-selling author, businessman, visionary, and entrepreneur Quint Studer draws on his 30-plus years of experience in helping organizations of all sizes and leaders at every level reach peak performance. Comprehensive in scope, his book overflows with insights and practical advice to help you make smart leadership decisions. For example: Why putting the right foundational structures in place early on creates clarity and heads off problems that cause businesses to struggle and fail The importance of followership: why being a good leader requires that you first be a good follower Why we tend to run from self-disruption and a sense of being unsettled (and how to learn to embrace them instead) Why leaders should seek consent, not consensus How to engage employees and create a positive workplace culture How to help employees find meaning and purpose in their work How to conduct difficult conversations and resolve conflicts—and why having these skills (or not) can make or break you as a leader Advice for attracting and hiring the best talent, retaining them over time, and dealing with the low performers who drive them away Why mentoring is so powerful and how to encourage it inside your company Tips and tactics for seeing the world through your customer’s eyes How to reduce customer anxiety (and encourage them to buy) with the right words at the right times for the right reasons The Busy Leader’s Handbook functions as a desk reference and pocket guide for anyone in a leadership position. It’s also a great training tool for onboarding new leaders. Whether you work for a start-up, a small or mid-size business, or a large corporation, this book will change how you think, inspire you to do your job better—and help your organization thrive.
The Busy Manager's Guide to Delegation (WorkSmart)
by Perry McIntosh Richard A. LueckeDelegation amounts to a lot more than just passing work off onto subordinates, and when handled correctly, it gives managers a chance to lead more effectively.Authors Richard A. Luecke and Perry Mcintosh present leaders with a straightforward, five-step process for mastering delegation--and increasing their output. The Busy Manager&’s Guide to Delegation teaches you to set the stage for excellent results, what to do if things go wrong, and ways to ensure that all their people benefit from the experience.In this book, you&’ll discover:which tasks to delegate;how to identify the right people for the jobs;how to assign tasks;how to monitor progress and provide feedback;and how to evaluate performance.Filled with quick tips, exercises, self-assessments, and practical worksheets, The Busy Manager&’s Guide to Delegation offers busy managers a way to strengthen their departments by focusing their newfound time and energy on developing the skills of their people.
The Butcher, the Embezzler, and the Fall Guy: A Family Memoir of Scandal and Greed in the Meat Industry
by Gretchen CheringtonThree powerful men converge on the banks of the Red Cedar River in the early 1900s in southern Minnesota—George Albert Hormel, founder of what will become the $10 billion food conglomerate Hormel Foods; Alpha LaRue Eberhart, the author&’s paternal grandfather and Hormel&’s Executive Vice President and Corporate Secretary; and Ransome Josiah Thomson, Hormel&’s comptroller. Over ten years, Thomson will embezzle $1.2 million from the company&’s coffers, nearly bringing the company to its knees.The Butcher, The Embezzler, and The Fall Guy opens in 1922 as George Hormel calls Eberhart into his office and demands his resignation. Hailed as the true leader of the company he&’d helped Hormel build—is Eberhart complicit in the embezzlement? Far worse than losing his job and the great wealth he&’d rightfully accumulated is that his beloved young wife, Lena, is dying while their three children grieve alongside. Of course, his story doesn&’t end there. In scale both intimate and grand, Cherington deftly weaves the histories of Hormel, Eberhart, and Thomson within the sweeping landscape of our country&’s early industries, along with keen observations about business leaders gleaned from her thirty-five-year career advising top company executives. The Butcher, The Embezzler, and The Fall Guy equally chronicles Cherington&’s journey from blind faith in family lore to a nuanced consideration of the three men&’s great strengths and flaws—and a multilayered, thoughtful exploration of the ways we all must contend with the mythology of powerful men, our reverence for heroes, and the legacy of a complicated past.
The Butte Irish: Class and Ethnicity in an American Mining Town, 1875-1925 (Statue of Liberty Ellis Island)
by David M. EmmonsIn this pioneering study, David Emmons tells the story of Butte's large and assertive population of Irish immigrants. He traces their backgrounds in Ireland, the building of an ethnic community in Butte, the nature and hazards of their work in the copper mines, and the complex interplay between Irish nationalism and worker consciousness. From a treasure trove of "Irish stuff," the reports, minutes, and correspondence of the major Irish-American organizations in Butte, Emmons shows how the stalwart supporters of the RELA and the Ancient Order of Hiberians marched and drilled for Irish freedom---and how, as they ran the town, the miners' union, and the largest mining companies, they used this tradition of ethnic cooperation to ensure safe and steady work, Irish mines taking care of Irish miners. Butte was new, overwhelmingly Irish, and extraordinarily dangerous---the ideal place to test the seam between class and ethnicity.
The Butterfly Defect: How Globalization Creates Systemic Risks, and What to Do about It
by Ian Goldin Mike MariathasanHow to better manage systemic risks—from cyber attacks and pandemics to financial crises and climate change—in a globalized worldThe Butterfly Defect addresses the widening gap between the new systemic risks generated by globalization and their effective management. It shows how the dynamics of turbo-charged globalization has the potential and power to destabilize our societies. Drawing on the latest insights from a wide variety of disciplines, Ian Goldin and Mike Mariathasan provide practical guidance for how governments, businesses, and individuals can better manage globalization and risk.Goldin and Mariathasan demonstrate that systemic risk issues are now endemic everywhere—in supply chains, pandemics, infrastructure, ecology and climate change, economics, and politics. Unless we address these concerns, they will lead to greater protectionism, xenophobia, nationalism, and, inevitably, deglobalization, rising inequality, conflict, and slower growth.The Butterfly Defect shows that mitigating uncertainty and risk in an interconnected world is an essential task for our future.
The Butterfly Effect in China’s Economic Growth: From Socialist Penury Towards Marx’s Progressive Capitalism
by Wei-Bin ZhangThis book examines the butterfly effect in China's modern economic development during the period of 1978–2018. In chaos theory, the butterfly effect refers to a phenomenon that a butterfly flaps its wings in Okinawa, and subsequently a storm may ravage New York. Deng applied a trivial idea, called the market mechanism, to China’s countryside in 1978. The idea has subsequently caused economic structural changes and fast growth in the economy with the largest population in human history. China’s per capita GDP jumped from $100 in 1978 to over US$8,000 in 2018. Eight hundred million people have made a great escape from poverty. By 2018, China was the world’s second-largest economy from its 10th position in 1978 with its 9 per cent average annual growth rate of GDP in the previous four decades. This illuminating book will be of value to economists, scholars of China, and historians.
The Butterfly Effect in Competitive Markets
by RajagopalThis book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
The Buy Right Approach to Property Investing: Mastering the skills to invest wisely in property
by Pete Wargent Cate BakosThe basic premise of this book is that the best time to sell property is never – provided you buy the right property in the first place. The Buy Right Approach to Property Investing will help you to achieve a passive income and financial freedom through investing in Australian property. Cate and Pete's industry knowledge of Australian property investing shines through with detailed reflections on a multitude of investor successes and mistakes. Importantly, they outline what's involved in buying the right property, which includes: • doing your due diligence on areas, properties and price • researching historical capital growth and performance • calculating your return on investment • adopting a cautiously optimistic outlook and long-term view • managing your risk. Their mission is to demystify much of the jargon in the world of real estate and enable readers not only to better understand and relate to property investment goals but to embrace their confidence and take sensible, well-informed action.
The Buy Side
by Turney DuffThe Buy Side, by former Galleon Group trader Turney Duff, portrays an after-hours Wall Street culture where drugs and sex are rampant and billions in trading commissions flow to those who dangle the most enticements. A remarkable writing debut, filled with indelible moments, The Buy Side shows as no book ever has the rewards - and dizzying temptations - of making a living on the Street. Growing up in the 1980's Turney Duff was your average kid from Kennebunk, Maine, eager to expand his horizons. After trying - and failing - to land a job as a journalist, he secured a trainee position at Morgan Stanley and got his first feel for the pecking order that exists in the trading pits. Those on the "buy side," the traders who make large bets on whether a stock will rise or fall, are the "alphas" and those on the "sell side," the brokers who handle their business, are eager to please. How eager to please was brought home stunningly to Turney in 1999 when he arrived at the Galleon Group, a colossal hedge-fund management firm run by secretive founder Raj Rajaratnam. Finally in a position to trade on his own, Turney was encouraged to socialize with the sell side and siphon from his new broker friends as much information as possible. Soon he was not just vacuuming up valuable tips but also being lured into a variety of hedonistic pursuits. Naïve enough to believe he could keep up the lifestyle without paying a price, he managed to keep an eye on his buy-and-sell charts and, meanwhile, pondered the strange goings on at Galleon, where tens of millions were being made each week in sometimes mysterious ways. At his next positions, at Argus Partners and J.L. Berkowitz, Turney climbed to even higher heights - and, as it turned out, plummeted to even lower depths - as, by day, he solidified his reputation one of the Street's most powerful healthcare traders, and by night, he blazed a path through the city's nightclubs, showing off his social genius and voraciously inhaling any drug that would fill the void he felt inside. A mesmerizingly immersive journey through Wall Street's first millennial decade, and a poignant self portrait by a young man who surely would have destroyed himself were it not for his decision to walk away from a seven-figure annual income, The Buy Side is one of the best coming-of-age-on-the-Street books ever written.From the Hardcover edition.
The Buy Side: A Wall Street Trader's Tale of Spectacular Excess
by Turney DuffThe Buy Side is Turney Duff's high-adrenaline journey through the trading underworld, as well as a searing look at an after-hours Wall Street culture where sex and drugs are the quid pro quo and a billion isn't enough. In the mid-2000's, Turney Duff was, to all appearances, the very picture of American success. One of Wall Street's hottest traders, he was a rising star with Raj Rajaratnam's legendary Galleon Group before forging his own path. What few knew was that the key to Turney's remarkable success wasn't a super-genius IQ or family connections but rather a winning personality - because the real money wasn't made on the trading floor or behind a computer screen, but in whispered deals in the city's most exclusive nightspots, surrounded by the best drugs and hottest women. For Turney, this created a perilously seductive cycle: the harder he partied, the more connected and successful he became, which meant he could party even harder. In time, he became a walking paradox, an addictive mess after hours, and King of the Street from nine to five. Along the way, he learned some important lessons about himself, and the too-wild-to-believe world of Wall Street trading. In The Buy Side, the money is plentiful and the after-hours indulgence even more so, which has proved to be a bestselling and box office winning combination, as the success of The Wolf of Wall Street attests. Fans of Martin Scorsese's film and Michael Lewis's Liar's Poker and The Big Short will want to take a walk on The Buy Side.
The Buy To Let Manual (3rd Edition): How To Invest For Profit In Residential Property And Manage The Letting Yourself
by Tony BoothThis highly-praised book provides the reader with everything that needs to be known about buying, preparing and letting a suitable investment property in the UK. <P><P>The Buy to Let Manual, now in its third edition, is a comprehensive, yet clear and concise guide for the world-be, go-it-alone landlord who wishes to avoid agency fees by creating and managing his own tenancy. Inside you will learn how to identify profitable residential investments, how to advertise your letting and manage the subsequent tenancy yourself.
The Buy-In Advantage: Why Employees Stop Caring — and How Great Leaders Inspire Everyone to Give Their All
by Dave GarrisonEmployees who buy into a company&’s purpose and goals are the key to driving sustainable bottom-line improvements. Here&’s how to get lots of them.Most leaders would love to get their people to do more than just show up and do only what&’s asked. They want employees who also bring their best talents, ideas, and enthusiasm to accomplish what&’s truly important to the organization. Unfortunately, most leaders have never been shown how to create a culture of genuine and sustainable buy-in. As a result, they miss out on the amazing advantages that widespread buy-in can deliver, including easier hiring, lower turnover, smarter strategies, and more consistent execution. Dave Garrison is renowned for helping companies foster a culture of high engagement, even in the face of adversity or rapid expansion. In The Buy-In Advantage, he now offers a practical playbook that will help leaders in any industry or any size company get much better at: Recruiting and retaining the right talent. Tapping the collective genius of their people. Prioritizing the few things that really count, which prevents burnout. Solving problems without drama. And much more. By sharing true stories from companies he&’s led as a CEO and advised as a strategist, Garrison shows how to implement these strategies without significant cost, extra effort, or disruption to core activities. His approach leads to immediate improvements as well as long-term cultural change. The result is a powerful guide to building teams that get things done, care about outcomes, and solve problems on their own initiative.
The Buyer's Toolkit: An Easy-to-Use Approach for Effective Buying
by Jonathan O'BrienIn order to buy well it is important to understand a few basic principles and apply a series of tools and approaches in given situations. The Buyer's Toolkit distills all the best practice tools for professional buying and negotiating into a simple, jargon-free framework that can be picked up and applied by anyone who buys. The book seeks to transform how individuals view and practise buying so they know when to influence a situation and what to do to buy well. The Buyer's Toolkit has a simple chapter layout, contains graphics and models, and a simple flow of tools through the book with an overarching framework, that glues them together. Covering different buying scenarios, understanding and defining the requirements, choosing the right deal and supplier, negotiation, managing the contract and the suppliers, fixing problems and sustainable buying, this comprehensive guide will help you boost your advantage as a buyer.
The Buying Brain
by A. K. PradeepIf You Understand Brain Basics, You'll Sell MoreAs much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to* Brain-friendly product concepts, design, prototypes, and formulation* Highly effective packaging, pricing, advertising, and in-store marketing* Building stronger brands that attract deeper consumer loyaltyA highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
The Buyout of America
by Josh KosmanAn authoritative exposé of the mysterious and potentially dangerous world of private equity. Marquee private equity firms such as Blackstone Group, Carlyle Group, and Kohlberg Kravis Roberts have grown bigger and more powerful than ever. They have also become the nation's largest employers through the businesses they own. Journalist Josh Kosman explores private equity's explosive growth and shows how its barons wring profits at the expense of the long-term health of their companies. He argues that excessive debt and mismanagement will likely trigger another economic meltdown within the next five years, wiping out up to two million jobs. He also explores the links between the private equity elite and Washington power players, who have helped them escape government scrutiny. The result is a timely book with an important warning for us all.
The Buzz: 50 Little Things that Make a Big Difference to Worldclass Customer Service
by David FreemantleCustomers are key to your success. Make a big difference to them by taking care of the little things that matter - this book contains 50 tips and techniques to create a Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your clients. Create a Buzz for customer care throughout your company and inspire everyone to Make A Difference (perhaps even form a M.A.D. group!). Inject energy, vitality and warmth into your customer relations; create a Buzz and reap the rewards.
The Buzz: 50 Little Things that Make a Big Difference to Worldclass Customer Service
by David FreemantleCustomers are key to your success. Make a big difference to them by taking care of the little things that matter - this book contains 50 tips and techniques to create a Buzz that delivers world-class customer service. In his punchy, accessible guide, well-known author David Freemantle offers simple, helpful advice on forming strong bonds with your clients. Create a Buzz for customer care throughout your company and inspire everyone to Make A Difference (perhaps even form a M.A.D. group!). Inject energy, vitality and warmth into your customer relations; create a Buzz and reap the rewards.
The C Student's Guide to Success
by Ron BliwasA very practical, step-by-step guide to career success for those who lack top grades or family connections. Some people graduate from college, and employers covet them: They are the best and the brightest, with stellar grades and great connections, able to land their dream jobs with major corporations right after school. This book is not for those people. In The C Student's Guide to Success, leading advertising executive-and former C student-Ron Bliwas presents a program of ten can't-fail principles for climbing to the top using your brains and talents-rather than family connections or fancy degrees. Bliwas uses real-world stories of business leaders, revealing how they identified and overcame their own weaknesses, and vaulted ahead of peers who had money and family connections. In surveying the come-from-behind success stories of his subjects, Bliwas provides creative, insightful, down-to-earth advice for new graduates, the recently employed, and those with a few false starts under their belt. In ten simple chapters, Bliwas teaches you how to: _ Make the most of many mentors _ Trust your instinct _ Strive to be a better person than employee _ Take responsibility seriously _ Master the art of purposeful learning _ Take advantage of unexpected opportunities _ Sell what you believe _ Go where the stars aren't _ Be a smart risk-taker _ Overcome straight-line thinking Bliwas encourages readers to embrace unconventional strategies, unexpected opportunities, and their own instincts, and to realize that opportunities for career growth exist everywhere-not just on the traditional path to job advancement.