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The Complete Idiot's Guide to Starting Your Own Business, 6th Edition: The Only Book You Need for Entrepreneurial Success
by Ed Paulson• New content on developing social media and web strategies • More than 120 documents—available at idiotsguides.com—offer time-saving ideas as well as bonus chapters
The Complete Idiot's Guide to Starting a Home-Based Business, 3E
by Barbara WeltmanA successful career—at your own front door! For anyone who wants to make extra money, escape the corporate rat race, or just take more pleasure out of working from home, small business guru Barbara Weltman shows readers how to make their dreams come true. Completely updated, this guide explores the ins and outs of seed money, its impact on the home and family, the best business for each individual, and much more.• Features the most current information on everything from Internet businesses to taxes and guerrilla marketing• Includes in-depth resource and web sections, as well as a listing of the 100 best home-based businesses to get into and how
The Complete Idiot's Guide to Starting a Web-Based Business
by Steve SlaunwhiteThe web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue
The Complete Idiot's Guide to Starting and Running a Bar
by Carey Rossi Steve JohnsMake every hour you run a bar a happy one. You&’re no idiot, of course. You know it takes more to run a bar than pouring beer and keeping peanuts on the tables. Whether you&’re interested in serving drinks only or adding food or even entertainment, running a bar requires a lot of business savvy. The Complete Idiot&’s Guide® to Starting and Running a Bar will show you exactly how to build and manage the business of your dreams. In this Complete Idiot&’s Guide®, you get: • The essentials of creating a business plan for the type of bar you want to own and operate. • The lowdown on legalities involved in serving alcohol and food—as well as offering live entertainment. • Business-saving advice on dealing with vendors, suppliers, and employees. • Marketing and advertising suggestions based on your budget.
The Complete Idiot's Guide to Starting and Running a Retail Store
by James E. DionMake the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years&’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot&’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
The Complete Idiot's Guide to Starting and Running a Winery
by Thomas PellechiaMaking the dream a reality... For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot's Guide® to Starting and Running a Winery, readers will learn: How to put together a business plan Different varieties of grapes and wines How to lay out a floor plan and what equipment is needed How to promote wines
The Complete Idiot's Guide to Stock Investing: Become Market-Savvy and Watch Your Portfolio Soar
by Susan Shelly Sarah FisherThe keys to financial success and security are just one book away Investing in the equity or stock market has never been riskier-or more profitable. In The Complete Idiot's Guide® to Stock Investing, veteran Certified Financial Planner Sarah Young Fisher and business writer Susan Shelly lead the novice investor through the often confusing process of investing in the stock market, helping him or her think like a veteran trader. • Written with the recent market in mind, this book will give strategies that apply to today's investors.
The Complete Idiot's Guide to Strategic Planning: Boost Your Business with Proven Strategies
by Lin Grensing-PophalGet ahead of the competition with some expert planning As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide® to Strategic Planning offers clear and concrete discussions about: • Defining business goals in mission statements • Proven methods to gather the information necessary to formulate a strategy • Anticipating the competition • Executing a strategic plan
The Complete Idiot's Guide to Stretching Your Dollar: Creative Ways to Live Well and Still Save Money
by Shannon M. MediskyAn online expert and home economist gathers hundreds of practical and surprising tips Everyone is being squeezed these days by the faltering economy, but nobody wants to give up the things that add to quality of life. Much more than just common sense warmed over, this handy guide will take them through the doldrums of the current economy, helping them budget and set priorities, while still enjoying their lives. • Hundreds of tips on stretching the dollar—without the no–brainers like "clip coupons" • The few businesses thriving during the downturn are bargain and budget oriented • Does not require a lifestyle makeover
The Complete Idiot's Guide to Success As A Mortgage Broker
by Marian Edelman Borden Daniel S. KahnBreak into the brokerage business. Here is a step-by-step handbook for joining this elite group. Written by an accomplished mortgage broker with more than 15 years in the business and 2,000 deals to his credit, this book covers everything from whether or not real estate financing is the right career move, to how to master the skills necessary to be successful. • Overview of a day in the life of a mortgage broker—including the pros and cons of the career • A self-test to help readers determine if the brokerage business is right for them • Licensing and educational requirements, advice on successful networking, and basic mortgage information
The Complete Idiot's Guide to Success as a Chef: Turn Your Talent for Cooking into a Satisfying Career
by Leslie BilderbackHow to thrive in one of today&’s top ten &“dream professions.&”Despite the long hours, arduous training, and grueling physical work, the allure of being a professional chef has made it one of the fastest growing career markets in America today. In this must-have guide, a master chef and baker gives practical, up-to-date advice on everything aspiring chefs (and expert chefs looking for the next career move) need to know, including how to apprentice at a five-star restaurant, connect with renowned chefs and bakers, open their own restaurant, and much, much more.• Expert author with decades of restaurant experience.• One of today&’s top ten &“dream professions&” in America.• Culinary institutes have seen an explosion in their enrollment of between 50% to 100% annually.• Covers gourmet restaurants, upscale hotels, catering, specialty food shops, gourmet takeout, bakeries, and much more.
The Complete Idiot's Guide to Success as a Personal Financial Planner
by John P. NapolitanoBuilding a successful career in a red-hot field. Financial planning is one of the fastest growing careers in America today. Written by a veteran certified financial planning expert, this invaluable book tells aspiring and new CFPs everything you need to know about the certification process, setting up private practice, self-marketing techniques, client management and expansion, and much more. —Includes a comprehensive resource section
The Complete Idiot's Guide to Success as a Professional Speaker
by Thomas A. LiskGet the gift of gab. In this guide, readers will find indispensable information on how to pursue public speaking as a full- or part-time career. Written by a 30-year veteran public speaker and bureau chief, this book shares details, advice, and insider tips on how to prosper in this highly competitive and lucrative field. Expert author in a rapidly growing field Contains inside tips on every aspect of speaking professionally Clear and practical information about how to set up a professional speaker's business and promote it Suggestions for extra goods and services for additional revenue Features event planning and organizing strategies and instructive anecdotes from the field
The Complete Idiot's Guide to Success as a Property Manager
by Lisa Iannucci Melissa PrandiInvaluable advice for property managers-and how to keep an eye on the prize Property managers often lose sight of advancing their careers because they get buried in the details of labor-intensive, day–to–day management. This guide helps the harried professional keep priorities straight with: advice on education, certifications and licenses; an overview of property management skills; information about regulations, finances, taxes, safety codes; advice on time management, prioritizing duties, and supervising staff; and how to start a property management business. • Author is an experience certified Property Manager • Easy, accessible, jargon-free style • Concrete advice about everything from emergencies to boiler maintenance to building finances
The Complete Idiot's Guide to Success as a Real Estate Agent, 2E
by Marilyn SullivanGetting in-from the ground floor to the attic! The incredible growth of the real estate market over the past few years has more and more people looking to change jobs and get in on the action. Fully revised and updated-and written by a highly regarded real estate broker, author, and lawyer-this book covers everything from whether or not real estate sales is the right career move to how to master the skills necessary to be successful. Includes a consideration of the pros and cons of a career in real estate sales, as well as hints for taking the exam and getting licensed Updated information on websites, technology, and newly-popular discounted fee structure Provides easy-to-follow, customizable business metrics
The Complete Idiot's Guide to Target Marketing: Get on Board with the Latest and Most Effective Techniques
by Susan FriedmannTwenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
The Complete Idiot's Guide to Teaching Music on Your Own
by Karen BergerA pitch-perfect resource that will be a number-one hit with music instructors The Complete Idiot's Guide® to Teaching Music on Your Own offers prospective teachers-and existing ones-all of the tools they need to start and run a profitable, respected studio. The comprehensive guide covers every aspect of running a studio, including: • Setting up a studio • Lessons in the home versus traveling to students • Advertising and marketing • Fee schedules and basic pricing principles • Student relations • Using computer games and programs in the studio
The Complete Idiot's Guide to Team Building
by Arthur PellTeam building remains a key component to a successful work environment. With The Complete Idiot&’s Guide® to Team Building, learn:• Quick and easy guidance on making America&’s newest way of working for your team• Idiot-proof steps for creating a team and getting the most out of it• Down-to-earth advice on training, delegating, communicating, setting goals, and more&“Dr. Pell has written a delightfully entertaining &‘how-to&’ manual that is not only a prime training tool for new team leaders, but a reference guide for all managers, regardless of their level of proficiency and experience. . . this book is a must-read.&”—Franklin C. Ashby, Ph.D., president of Manchester Training
The Complete Idiot's Guide to Working Less, Earning More
by Jeff CohenA down-to-earth resource for a more-for-me life. Through practical information from an author who works about three days a week, The Complete Idiot&’s Guide® to Working Less, Earning More will help readers get more time and more money by learning how to: • Think about the modern-day work ethic in a new way. • Set income-focused goals—and achieve them. • Build—and maintain—powerful relationships and networks. • Round out skill sets to be more marketable. • Maximize technology to minimize time spent on minutia. • Avoid time-wasters and efficiency traps.
The Complete Idiot's Guide to Your Military and Veterans Benefits
by Katrina L. Webber Lawrence J. WebberThe perks for American servicemen and women. The US Armed Forces exists in a reality all its own. Members are fed, paid, clothed, housed, and protected in a way few other American citizens can claim. Soldiers, sailors, airmen, and Marines can shop at low-price grocery stores, protect their families with low-cost insurance, and earn a lifetime pension before they turn 40 years old. In fact, military life offers so many benefits and perks, it&’s hard for the average serviceman or -woman to keep track of them. Finally, here is a guide that explains the benefits and how to obtain them. In this Complete Idiot&’s Guide®, readers will find: • Clear and precise explanations of active-duty family benefits. • Details on veteran education and medical benefits. • A money-saving guide to discounts for both active duty personnel and veterans.
The Complete Idiot's Guide to a Successful Family Business
by Janis Raye Neil RaphelIt's all in the family Family businesses are the backbone of any economy, but they can present a host of challenges that can affect their chances of success. The Complete Idiot's Guide® to a Successful Family Business is the most current and comprehensive book that tells the proprietors of family concerns how to deal with such unique issues, including expansion beyond the original family business, and family versus hired management.• 80 percent of all businesses in America are family-run• Written by a nationally known author team• Instructive anecdotes about successful businesses provide practical, hands-on-advice
The Complete Idiot's Guide to eBay, 2nd Edition: The Ultimate Resource to the Popular Online Marketplace
by Lissa Mcgrath Skip McGrathExperts explain "the new eBay®" . . . eBay® users, new and experienced, also need a clear, convenient reference for optimum results. In this revised edition, readers will find:• Tips on how to set up an account• Buying and selling• Protecting one's identity• Finding the best deals• Making fast and profitable sales • Revised version includes major changes to eBay® as of July 2009, which change users' experience • Authors deeply involved and influential in the eBay® community, as sellers and educators • Tens of millions of people use eBay® every day and three quarters of a million people earn their living with it
The Complete Idiot's Guide to the Criminal Justice System
by Robin SaxLearning about crime pays Most people watch television shows such as Law and Order and see a simplified version of the world of cops and courtrooms. In fact, the American criminal justice system is one of the most complex legal establishments in the world. The Complete Idiot's Guide® to the Criminal Justice System de-mystifies the complexity of the judicial establishment and the bureaucracy behind it in a clear, jargon-free and detailed portrait so that any citizen can understand how it works. • Public is highly interested in criminal investigations and trials • Also a useful resource for people planning to enter these fields • Includes detailed glossary of legal terms
The Complete Idiot's Guide to the Great Recession: An Unbiased Analysis of the Biggest Economic Crisis Since the Great Depression
by Tom GormanThe truth behind the causes and effects of America's economic downturn The Complete Idiot's Guide® to the Financial Crisis explains the root causes and connects the events and issues with the problems that have confronted Americans over the course of more than a year, giving readers an unvarnished, unbiased, and in-depth analysis of the factors that lead up to the crisis, the major events that defined it, and the decisions and ramifications that resulted from it. • Interest in the financial crisis continues to build with several high-profile books and an HBO movie due out in 2010, as well as the success of Michael Moore's Capitalism: A Love Story • Much of the financial crisis writing to date has been of the breaking news variety—this book will be one of the first books published after the smoke has cleared to offer a comprehensive analysis of what happened and how
The Complete Idiot's Guide to the Music Business: Break Through the Noise of the Music Industry
by Michael MillerInstrumental in turning musicians into moneymakers The Complete Idiot's Guide® to the Music Business is written for every musician who needs to learn the business of music, as well as for all businesspeople entering the music industry. Author Michael Miller covers all the key business topics and reveals the wealth of job opportunities in the music industry from a business perspective. • Covers finding an agent, negotiating contracts, publishing songs, collecting royalties, and promotion strategies • Also covers such nonmusician industry careers as artist management, concert promotion, music production, and radio • Features essential information on the new frontiers of electronic and online music