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The Complete Guide to Book Marketing
by David ColeCole, a longtime marketing consultant and previously marketing director of Nolo Press, explains why this is, and what authors, publishers, and self-publishers can do to make works stand out in the crowded marketplace. The revised edition includes low-risk strategies for book marketing in a tight economy (such as marketing reprints and backlist titles), discusses strategies for breaking into the education market, and looks at e-book marketing and print-on-demand.
The Complete Guide to Book Marketing
by David ColeWith an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
The Complete Guide to Book Publicity: Second Edition
by Jodee BlancoWritten by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
The Complete Guide to Business Risk Management
by Kit SadgroveRisk management and contingency planning has really come to the fore since the first edition of this book was originally published. Computer failure, fire, fraud, robbery, accident, environmental damage, new regulations - business is constantly under threat. But how do you determine which are the most important dangers for your business? What can you do to lessen the chances of their happening - and minimize the impact if they do happen? In this comprehensive volume Kit Sadgrove shows how you can identify - and control - the relevant threats and ensure that your company will survive. He begins by asking 'What is risk?', 'How do we assess it?' and 'How can it be managed?' He goes on to examine in detail the key danger areas including finance, product quality, health and safety, security and the environment. With case studies, self-assessment exercises and checklists, each chapter looks systematically at what is involved and enables you to draw up action plans that could, for example, provide a defence in law or reduce your insurance premium. The new edition reflects the changes in the global environment, the new risks that have emerged and the effect of macroeconomic factors on business profitability and success. The author has also included a set of case studies to illustrate his ideas in practice.
The Complete Guide to Business Risk Management
by Kit SadgroveRisk management and contingency planning has really come to the fore since the first edition of this book was originally published. Computer failure, fire, fraud, robbery, accident, environmental damage, new regulations - business is constantly under threat. But how do you determine which are the most important dangers for your business? What can you do to lessen the chances of their happening - and minimize the impact if they do happen? In this comprehensive volume Kit Sadgrove shows how you can identify - and control - the relevant threats and ensure that your company will survive. He begins by asking 'What is risk?', 'How do we assess it?' and 'How can it be managed?' He goes on to examine in detail the key danger areas including finance, product quality, health and safety, security and the environment. With case studies, self-assessment exercises and checklists, each chapter looks systematically at what is involved and enables you to draw up action plans that could, for example, provide a defence in law or reduce your insurance premium. The new edition reflects the changes in the global environment, the new risks that have emerged and the effect of macroeconomic factors on business profitability and success. The author has also included a set of case studies to illustrate his ideas in practice.
The Complete Guide to Buying and Owning a Recreational Property in Canada
by Douglas GrayPrime vacation property throughout Canada has doubled in value within the past five years. For the potential buyer of a vacation property, the cost of entry can be stiff. There is a high demand for many to own a vacation home or idyllic retreat for pleasure and lifestyle enjoyment, future retirement, rental revenue, or investment profit. But buying a recreational property can be a potential minefield for many reasons, as there can be complex tax, legal, estate planning, and investment issues to consider. When investing hundreds of thousands of dollars in a recreational property you will need to do your due diligence and seek solid advice. The Complete Guide to Buying and Owning Recreational Property in Canada, written by Canada's leading authority on matters related to real estate, offers valuable insights and tips, and will prove a trustworthy resource for many years to come. Topic areas include: Buying the right property, for the right reasons, in the right location How to set a purchase and financing strategy and how to negotiate your best deal How to exercise caution when buying with family or friends-and how to keep peace in the family when sharing use or ownership Getting the help of professionals, such as a tax accountant, lawyer, home inspector, mortgage broker, insurance broker, and realtor. Obtaining tax and estate planning strategic advice to save tax on transfer, sale or bequeathing of the property, or inheriting a property What you need to know if you are buying recreational property as an investment. Money saving tips when renting your property yourself or using professional rental management Special cautions if buying a vacation home or cottage outside of Canada Creative ways of using your vacation home or cottage for exchange or barter Key strategies to follow and classic pitfalls to avoid And much, much more! Plus Sources of Further Information, Key Websites, Checklists, Glossary, and Index.
The Complete Guide to Buying and Selling Apartment Buildings
by Steve Berges&“Berges shares a framework investors can use to make the transition from buying single-family homes to successfully investing in multifamily properties.&” —The Real Estate CPA, &“18 of the Best Books on Real Estate Investing&” Whether you&’re a first-time real estate investor or a seasoned professional, The Complete Guide to Buying and Selling Apartment Buildings helps you map out your future, find apartment buildings at a fair price, finance purchases, and manage your properties. Now revised and expanded, this Second Edition includes tax planning advice, case studies of real acquisitions, and appendixes that add detail to the big picture. Plus, it includes a handy glossary of all the terms investors need to know, helpful sample forms that make paperwork quick and easy, and updated real estate forecasts. With this comprehensive guide at hand you&’ll find profits easy to come by. &“If you&’re thinking about investing in apartment buildings, this is a good place to start.&” —Robert Bruss, nationally syndicated columnist
The Complete Guide to Conflict Resolution in the Workplace
by Marick F. Masters Robert R. AlbrightPeople thrive on conflict in most areas of their lives--football games, political debates, legal disputes--yet steer clear from workplace conflicts. However, conflict is a healthy way to challenge the existing order and essential to change in the workplace. The real problem is not conflict per se, but managing conflict.
The Complete Guide to Credit Repair
by Bill Kelly<p>With more and more people declaring bankruptcy and total debt in this country rising, the time is perfect for a book like <i>The Complete Guide to Credit Repair</i>. Not only will this book show people how to repair bad credit to stay out of bankruptcy, it will show them how to avoid bad credit in the future and what they can do to strengthen their situation. <p>Credit bureau information and other vital resources have all changed within the last few years. <i>The Complete Guide to Credit Repair</i> - written in a simple, straightforward tone - is packed with up-to-date information on a topic that millions of people face everyday.</p>
The Complete Guide to Credit Repair
by Bill Kelly Jr.The Complete Guide to Credit Repair written in a simple, straightforward tone is packed with up-to-date information on a topic that millions of people face everyday.
The Complete Guide to Cybersecurity Risks and Controls (ISSN)
by Dan Shoemaker Anne Kohnke Ken E. SiglerThe Complete Guide to Cybersecurity Risks and Controls presents the fundamental concepts of information and communication technology (ICT) governance and control. In this book, you will learn how to create a working, practical control structure that will ensure the ongoing, day-to-day trustworthiness of ICT systems and data. The book explains how to establish systematic control functions and timely reporting procedures within a standard organizational framework and how to build auditable trust into the routine assurance of ICT operations. The book is based on the belief that ICT operation is a strategic governance issue rather than a technical concern. With the exponential growth of security breaches and the increasing dependency on external business partners to achieve organizational success, the effective use of ICT governance and enterprise-wide frameworks to guide the implementation of integrated security controls are critical in order to mitigate data theft. Surprisingly, many organizations do not have formal processes or policies to protect their assets from internal or external threats. The ICT governance and control process establishes a complete and correct set of managerial and technical control behaviors that ensures reliable monitoring and control of ICT operations. The body of knowledge for doing that is explained in this text. This body of knowledge process applies to all operational aspects of ICT responsibilities ranging from upper management policy making and planning, all the way down to basic technology operation.
The Complete Guide to Fundraising Management
by Stanley Weinstein Pamela BardenThe real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.
The Complete Guide to Fundraising Management
by Stanley WeinsteinThere are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying website contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexities of a development office.
The Complete Guide to Government Contract Types
by Kenneth R. SegelEverything You Need to Know About Government Contract TypesAs the world's single largest buyer of goods and services, the federal government has many ways to structure its procurements. Different situations and conditions often determine the best vehicle for a particular purchase. Contracting officers must assess a wide range of factors to determine which contract type will provide the government the best value and the least risk.The Complete Guide to Government Contract Types provides a comprehensive overview of the key government contract vehicles and types: fixed-price, cost-reimbursement, incentive, and other (which includes letter, indefinite-delivery/indefinite-quantity, and time-and-material contracts). The author first explains the selection process for contract vehicles, which is the basis for selecting the appropriate contract type for the work in question. He then presents a comprehensive, in-depth analysis of each contract type, explaining how each works best to meet certain types of requirements and conditions.This is an essential resource for both contracting officers and contractors seeking to understand and work effectively within the nuances of contract selection and compliance.
The Complete Guide to Hedge Funds and Hedge Fund Strategies
by Daniel CapocciOne-stop-guide to the hedge fund industry, investment and trading strategies adopted by hedge funds and the industry's regulation. For anyone with an interest in investing or managing funds, it presents everything practitioners need to know to understand these investment vehicles from their theoretical underpinnings, to how they work in practice.
The Complete Guide to Hiring and Firing Government Employees
by Stewart LiffNot only does government bureaucracy often make hiring a cumbersome, slow-moving process, but poor performers enjoy more protection from losing their jobs than their counterparts outside of government. With over thirty years’ experience as a federal government employee, insider Stewart Liff offers a solution to the government talent shortage--enabling government managers to cut through the red tape and take advantage of the best government employees out there. The Complete Guide to Hiring and Firing Government Employees also teaches readers the equally important skills of efficiently documenting and dealing with those who don't make the cut to ensure your team starts and stays strong. You’ll discover: how to take an anticipatory approach to recruiting; how to decide who to target, and where and how to advertise for open positions; how to screen and interview candidates; how to counsel a poor-performing employee; how to use progressive discipline; how to document a case and write a charge; how to develop internal political support; and much more. Bringing the best new people on board and weeding out the worst are both the most important and the most difficult tasks faced by any employer. For federal managers, the challenge is even greater. Filled with tried-and-true strategies, this step-by-step guide will equip you to continuously uphold, strengthen, and even grow an entire department of high achievers.
The Complete Guide to Investing During Retirement
by Thomas MaskellBuy early and diversify. " But what good is that Wall Street adage for those entering retirement with little savings? They're looking for a substantial and quick return on their money. This guide is for them. It provides retirees with the knowledge and confidence needed to join the stock market later in the game. Financial expert Thomas Maskell secures readers' investments as he introduces stock market procedures and terminology, helps retirees increase their investments to multiply their account value, ignores standard Wall Street rhetoric and trains them to become their own investment experts, and leads them on the path of short-term buying and selling success. This vital stock, investing, and trading information is delivered to readers in an accessible and understandable way. Retirees can now focus on enjoying retirement-rather than affording it. "
The Complete Guide to Investing During Retirement
by Thomas Maskell"Buy early and diversify." But what good is that Wall Street adage for those entering retirement with little savings? They're looking for a substantial and quick return on their money. This guide is for them. It provides retirees with the knowledge and confidence needed to join the stock market later in the game. Financial expert Thomas Maskell secures readers' investments as he introduces stock market procedures and terminology, helps retirees increase their investments to multiply their account value, ignores standard Wall Street rhetoric and trains them to become their own investment experts, and leads them on the path of short-term buying and selling success. This vital stock, investing, and trading information is delivered to readers in an accessible and understandable way. Retirees can now focus on enjoying retirement--rather than affording it.
The Complete Guide to Investing During Retirement: Turn Your Savings Into Earnings
by Thomas Maskell“Buy early and diversify.” But what good is that Wall Street adage for those entering retirement with little savings? They’re looking for a substantial and quick return on their money. This guide is for them. It provides retirees with the knowledge and confidence needed to join the stock market later in the game. Financial expert Thomas Maskell secures readers’ investments as he introduces stock market procedures and terminology, helps retirees increase their investments to multiply their account value, ignores standard Wall Street rhetoric and trains them to become their own investment experts, and leads them on the path of short-term buying and selling success. This vital stock, investing, and trading information is delivered to readers in an accessible and understandable way. Retirees can now focus on enjoying retirement—rather than affording it.
The Complete Guide to Investing in Foreclosures
by Steve BergesAs demand for real estate has skyrocketed, so have prices. But finding affordable properties to buy and sell for profit has actually never been easier! Why? Because foreclosures are at an all-time high, meaning banks and other lenders have unprecedented numbers of properties they are all too eager to unload. That's your opportunity to acquire prime properties -- both residential and commercial -- at incredible value, and build a substantial real estate portfolio that should give you great returns for years to come. But as easy as it might seem to be to profit in the foreclosure market, the route to success is rife with hazards that can quickly turn your journey into a disaster. A few precautions and some careful preparation can prevent a lot of headaches -- and bad investments -- down the road. The Complete Guide to Investing in Foreclosures is written to help you identify and take advantage of opportunities while avoiding the pitfalls. Best-selling author Steve Berges gives you: * Secrets for finding great properties before they're public knowledge * Foolproof strategies for buying properties at all stages of foreclosure * Important information you need to know before investing in any foreclosure * Powerful ways to take advantage of little-known alternatives like HUD, SBA, VA, and IRS properties, Fannie Mae and Freddie Mac foreclosures, pre- and post-foreclosure opportunities, and a lot more * A full selection of value assessment tools, lead-generation strategies, and practical step-by-step processes * The 7 Caveats of Investing in Foreclosures Foreclosures may be the quickest and most reliable way to profit in real estate-but you've got to know what you're doing. Whether you're new to the game or are already experienced in buying and selling foreclosed properties, The Complete Guide to Investing in Foreclosures gives you everything you need to make smart moves at every stage of the process.
The Complete Guide to Knowledge Management
by Tuvya Ronen Edna PasherA straightforward guide to leveraging your company's intellectual capital by creating a knowledge management cultureThe Complete Guide to Knowledge Management offers managers the tools they need to create an organizational culture that improves knowledge sharing, reuse, learning, collaboration, and innovation to ensure mesurable growth. Written by internationally recognized knowledge management pioneers, it addresses all those topics in knowledge management that a manager needs to ensure organizational success.Provides plenty of real-life examples and case studiesIncludes interviews with prominent managers who have successfully implemented knowledge management structures within their organizationsOffers chapters composed of short theoretical explanations and practical methods that you can utilize, based primarily on hands-on author experienceTaking an intellectual journey into knowledge management, beginning with an understanding of the concept of intellectual capital and how to establish an appropriate culture, this book looks at the human aspects of managing knowledge workers, promoting interactions for knowledge creation and sharing.
The Complete Guide to Mergers and Acquisitions
by Timothy J. Galpin Mark HerndonMergers and acquisitions (M&A) experts Tim Galpin and Mark Herndon present an updated and expanded guide to planning and managing the M&A process. This comprehensive book is unique in providing the tools to address both the human and operational sides of integration. Based on the authors' consulting experience with numerous Fortune 500 companies, this resource will help organizations capture deal synergies more quickly and effectively. Augmenting their step-by-step advice with helpful templates, checklists, graphs and tools, Galpin and Herndon provide sound guidance for successfully integrating different processes, organizations, and cultures. The authors also address pre-deal do's and don'ts, people dynamics, common mistakes, communications strategies, and specific actions you can take to create measurable positive results throughout the integration process. The revised edition not only updates case studies and presents recent integration research, but it also adds new tools.
The Complete Guide to Mergers and Acquisitions
by Timothy J. GalpinEase the M&A process with a more effective integrationplan The Complete Guide to Mergers and Acquisitions is theultimate handbook for planning and managing post-mergerintegration. Packed full of "how to" guidance, tools, templates andresources that have been put to the test on numerous due diligenceand integration efforts around the world, The Complete Guide toMergers and Acquisitions has been the go-to guide for firmsseeking to maximize the value of their deals since the release ofthe first edition in 1999.Poor integration management virtually ensures that a merger oracquisition will fail to meet financial and strategic goals. TheComplete Guide to Mergers and Acquisitions provides theinformation that enables firms to quickly and prudently captureprojected cost and revenue synergies, and to move the combinedorganization forward. The book addresses strategic dealconsiderations, due diligence, integration management, peopledynamics and cultural integration, common integration mistakes,communications strategies, and provides actionable steps towardcreating measurable, positive results throughout the integrationprocess. The updated third edition contains new information andtools to help firms in any industry manage deals of all sizes,including:Results of The State of M&A Integration EffectivenessSurvey, 2014A new chapter on the M&A process deal stages, with anexpanded Deal Flow ModelFindings of substantial M&A research from various studiesin multiple industries and organizations, supporting the conceptspresented throughout the bookNew and revised tools and templates for due diligence,integration, and results measurement and reportingNew case examples of recent transactionsHighlighted 'Key Principles' throughout each chapterA summary of key points at the end of each chapterDiscussion questions addressing the key themes of eachchapterA 'rapid assessment' diagnostic regarding the key elements ofeach chapter, which can be completed for any organizationA revised chapter on taking your M&A game to the next level- essential requirements for building M&A capabilitiesinto a consistently successful enterprise competencyMerger and acquisition activity across the globe continues togrow, and is also playing a major role in the development ofexpanding markets. A well-managed integration effort is essentialto success, and failure means a tremendous waste in terms of timeand money, as well as the rapid destruction of shareholder value.The Complete Guide to Mergers and Acquisitions: Process Tools toSupport M&A Integration at Every Level, Third Edition is aninvaluable resource to guide firms in managing M&A integrationand maximize the value of their deals.
The Complete Guide to Option Strategies: Advanced and Basic Strategies on Stocks, ETFs, Indexes, and Stock Index Futures (Wiley Trading #356)
by M. MullaneyImportant insights into effective option strategies In The Complete Guide to Option Strategies, top-performing commodity trading advisor Michael Mullaney explains how to successfully employ a variety of option strategies, from the most risky--selling naked puts and calls--to more conservative strategies using covered positions. The author covers everything from options on stocks, exchange-traded funds, stock indexes, and stock index futures to essential information on risk management, option "Greeks," and order placement. The book provides numerous tables and graphs to benefit beginning and experienced traders. Written by a CTA who has successfully employed various options strategies to generate market-beating returns, The Complete Guide to Option Strategies will be an important addition to any trader's library. Michael D. Mullaney (Jacksonville, FL) is a high-ranking commodity trading advisor who specializes in option selling strategies.
The Complete Guide to Physical Security
by Daniel J. Benny Paul R. BakerTo adequately protect an organization, physical security must go beyond the "gates, guns, and guards" mentality that characterizes most security programs. Creating a sound security plan involves understanding not only security requirements but also the dynamics of the marketplace, employee issues, and management goals. The Complete Guide to Physica