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Social Media Marketing
by Tracy L. TutenThe original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Social Media Marketing
by Tracy L. Tuten Michael R. SolomonStudents of MBA and PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs. Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the "four zones" of social media - community, publishing, entertainment, and commerce - which marketers can use as a part of the strategic planning processes to achieve their core objectives. The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat; and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia. Key Features: • Comprehensive, strategic, well-organized, and result-oriented coverage of social media • Integrates latest examples and research data from India and the rest of the world in a reader-friendly layout • New case studies on Indian brands - Patanjali, Saffola, Durex, and Uber (India) • Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links
Social Media Marketing: guida definitiva per l'utente su Facebook, Instagram, YouTube, Blogging, Twitter, LinkedIn,
by Adidas WilsonCosa si intende quando si parla di coinvolgimento sui Social Media? La risposta è semplice: è il numero di condivisioni, Mi piace e commenti. Sicuramente, avere un grande seguito è fantastico, ma bisogna ricordare che è sempre meglio puntare alla qualità che alla quantità e un pubblico impegnato è meglio di uno grande. Esistono alcune metriche utilizzate per misurare il coinvolgimento sui Social Media tra i quali: l’uso di hashtag brandizzati, le menzioni, i click-through, la crescita dei follower, i “Mi piace”, i Commenti, i Retweet e le condivisioni. I tuoi follower possono iniziare a interagire con i tuoi contenuti in maniera naturale. Ma spesso, potresti dover incoraggiarli un po'. Ci sono alcuni trucchi che possono aiutarti a raggiungere tale obiettivo. Valuta il tuo coinvolgimento: guarda quanti follower hai, il numero medio di condivisioni e commenti che ricevi su ogni post e qualsiasi altro numero rilevante. Assicurati di continuare a monitorare questi numeri. Scegli la tua strategia: ogni azienda ha obiettivi diversi e le strategie sono, quindi, diverse. La tua strategia dipenderà dai tuoi obiettivi. Potrebbe essere educare il pubblico, raccogliere feedback, cambiare la percezione del pubblico, ecc. Comprendi il tuo pubblico: non è facile coinvolgere persone che non conosci.
Social Media Marketing All-in-One For Dummies
by Michelle Krasniak Jan Zimmerman Deborah NgGet social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.
Social Media Marketing All-in-One For Dummies
by Deborah Ng Jan ZimmermanThe bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Social Media Marketing All-in-One For Dummies
by Jan Zimmerman Deborah NgLearn the latest social media marketing techniquesSocial media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactionsCovers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and moreMinibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on successThe perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategySocial Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
by Charitha Harshani Perera Rajkishore Nayak Long Van NguyenThis book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media.
Social Media Marketing for Book Publishers
by Miriam J. Johnson Helen A. SimpsonProviding a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
by Andrew JenkinsSocial media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
Social Media Marketing for Digital Photographers
by Lawrence ChanTeaching photographers how to use social media to grow their businessesWith the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.Guides you through how to market your photography business on Twitter, Facebook, LinkedIn, Flickr, and other social media sitesShows you how to translate your use of social media into increased profits Helps you answer such questions as "Which sites should I use?" and "How do I get started?"Provides invaluable testimonials from top photographers discussing their social media business success storiesGuides you through inspiring brand evangelists through social mediaTeaches important survival tips for your social media programIn addition to the powerful strategies, interviews were conducted with thought leaders in the photo industry -- Kenny Kim, Zach and Jody Gray, Jerry Ghionis, Becker, Jasmine Star, Catherine Hall, and Grace Ormonde -- to provide you with all-star tips and tricks. Whether you're just starting a professional photography business or are a seasoned pro looking for good advice on using social media to promote yourself, Social Media Marketing for Digital Photographers is the book you need.
Social Media Marketing For Dummies
by Stephanie Diamond Shiv SinghMake friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
Social Media Marketing For Dummies
by Stephanie Diamond Shiv SinghGet the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plansLaunch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencersIdentify social media sites that appeal to your target audience and learn which social platform works best for which objectivesLearn to monitor results and assess your program's effectivenessThis straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
Social Media Marketing for the Future: Strategies for 2020 and Beyond
by J. E. Ford<p>Social media marketing is not an option anymore. Your customers—no matter who they are—expect you to reach them the way they communicate. The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends and their strategies will be outdated by the time the company has mastered them. <p>To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently. <p>This book will teach you: <p> <li>The most important social media trends to expect for the next years and beyond <li>How to apply perennial marketing principles to new mediums and technologies <li>How to understand and reach new customer profiles and the new generation of social media: Gen Z <li>New government regulation and privacy trends that will affect your marketing efforts</li> <p> <p>This book discusses: <p> <li>The future of Facebook, Instagram, Twitter, Snapchat, YouTube and more, and how to harness their power to build your brand and gain customers <li>New social networks that are on the rise and may become major contenders <li>Technological trends that are redefining the rhythm of social media <li>How to utilize new technology and tools to strengthen your brand and achieve a competitive edge.</li> <p> <p>If your marketing plan is focused only on today’s trends, you’ve already lost. Plan for tomorrow. Beat out the competition. Reach your customers where they are. <p>The future is here. Are you ready?</p>
Social-Media-Marketing für Dummies (Für Dummies)
by Gero PflügerKein Zweifel: Über soziale Medien erreichen Sie Ihre Kunden am besten, am authentischsten, am persönlichsten. Was kann Ihnen Besseres passieren, als wenn jemand Ihr Produkt beispielsweise auf Facebook mit einer persönlichen Empfehlung versieht? Allerdings ist die Komplexität von Social-Media-Marketing hoch und die Gefahr extrem groß, jede Menge Zeit und Geld in den sozialen Medien zu verpulvern. Dieses Buch senkt die Hürde für den Einsteiger ins Social-Media-Marketing und gibt Ihnen einen einfachen Leitfaden an die Hand, um erfolgreicher im Social Web zu werben. Finden Sie Ihren Wunschkunden, definieren Sie Ihre Ziele und Ihre Marketingstrategie passend zu Ihren Ressourcen und optimieren Sie Ihren Arbeitseinsatz. Werden Sie Ihr eigener Influencer!
Social-Media-Marketing für Dummies (Für Dummies)
by Gero PflügerMit Social Media in die Herzen Ihrer Kunden Kein Zweifel: Über soziale Medien erreichen Sie Ihre Kunden authentisch und persönlich. Allerdings ist die Komplexität von Social-Media-Marketing hoch und die Gefahr groß, Zeit und Geld zu verpulvern. Dieses Buch gibt Ihnen einen einfachen Leitfaden an die Hand, mit dem Sie erfolgreich im Social Web werden. Profitieren Sie von der Erfahrung des Autors: Gero Pflüger zeigt Ihnen, wie Sie Ihren Wunschkunden finden, Ihre Ziele definieren, eine Marketingstrategie passend zu Ihren Ressourcen planen, Ihren Erfolg messen und Ihren Arbeitseinsatz optimieren. Sie erfahren Wie Sie eine Social-Media-Strategie entwickeln Wie Sie die richtigen Plattformen auswählen Warum Sie keine Follower und Interaktionen kaufen sollten Wie Sie richtig auf Social-Media-Krisen reagieren
Social Media Marketing in Tourism and Hospitality
by Roberta MinazziThis book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
Social Media Marketing In A Week: Create Your Successful Social Media Strategy In Just Seven Days
by Nick SmithSunday: Understand what social media marketing is, its purpose, benefits and potential pitfallsMonday: Gain insight with cases studies of companies that have achieved positive results from social mediaTuesday: Get started with key strategies and tactics and learn how to find and engage with your audienceWednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedInThursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watchFriday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or lessSaturday: Discover the tools and techniques that will help you to continually manage your social media campaign
Social Media Marketing In A Week: Create Your Successful Social Media Strategy In Just Seven Days
by Nick SmithSocial Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you'll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audience- Wednesday: Learn how to set up and configure Blogging, Facebook, Twitter and LinkedIn- Thursday: Learn how to set up and configure YouTube, Google, Pinterest, StumbleUpon, and other ones to watch- Friday: Utilize other people's content to help you become the authority in your marketplace, in one hour a day or less- Saturday: Discover the tools and techniques that will help you to continually manage your social media campaignABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
Social-Media-Marketing kompakt
by Ralf T. KreutzerDieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media-KPIs sind relevant? Ist Social-Media-Marketing gut für meine Suchmaschinen-Optimierung? In diesem Werk werden alle zentralen Fragen zum Social-Media-Marketing kompetent beantwortet.
Social-Media-Marketing kompakt: Ausgestalten, Plattformen finden, messen, organisatorisch verankern
by Ralf T. KreutzerDieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media-KPIs sind relevant? Ist Social-Media-Marketing gut für meine Suchmaschinen-Optimierung? In diesem Werk werden alle zentralen Fragen zum Social-Media-Marketing kompetent beantwortet.In der 2. Auflage wurden alle Kapitel umfassend überarbeitet und zahlreiche neue Entwicklungen integriert. Darüber hinaus wurden Kapitel zum Influencer-Marketing und zu TikTok ergänzt.Der InhaltSocial Media und Social-Media-MarketingZiele und Konzeption des Social-Media-MarketingsInfluencer-MarketingPlattformen für den Einsatz des Social-Media-MarketingsAusgestaltung des Social-Media-MarketingsControlling des Social-Media-MarketingsOrganisatorische Verankerung des Social-Media-Marketings
Social Media Marketing Management: How to Penetrate Emerging Markets and Expand Your Customer Base
by Kofi Osei-Frimpong Robert E. Hinson David Mhlanga Joshua DoeThis book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs— hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes.
Social Media Marketing Workbook: How to Use Social Media for Business
by Jason McDonaldLearn SOCIAL MEDIA MARKETING in Plain English - Step by Step! Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing. Updated - Fully updated for 2024, including the concepts of "Recommendation Engines" vs. "Traditional" social media. Social Media Marketing explained. It's a PARTY and you are the PARTY THROWER. Platform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest. Read the Reviews - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books Learn to Advertise on Social Media Platforms without losing money Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use social media for your business. Use the Worksheets - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc. Access Free Tools - access the companion Marketing Almanac with free tools for social media marketing! The #1 Bestselling Book on Social Media Marketing for Your Business Jason McDonald - written by a successful practitioner of Social Media Marketing Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
The Social Media MBA
by Christer HollomanIt's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.In addition, learn through cases studies produced by the social leaders at these brands:ARM by Kerry McGuire Balanza - Director of Strategic MarketingAviva by Jan Gooding - Global Brand DirectorDell by Stuart Handley - Communications DirectorEvans Cycles by Will Lockie - Head of Social MediaGlaxoSmithKlein (Ribena) by Verity Clifton - Brand Marketing ManagerKodak by Madlen Nicolaus - Social Media ManagerPhillips by Hans Notenboom - Global Director B2B OnlineSage by Cath Sheldon - Online PR SpecialistThere is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
The Social Media MBA Guide to ROI
by Christer HollomanThe first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars.
The Social Media MBA in Practice
by Christer HollomanThe inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.This book offers:The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.