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Social Media, Sociality, and Survey Research
by Craig A. Hill Elizabeth Dean Joe MurphyProvides the knowledge and tools needed for the future of survey researchThe survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:New ways to approach data collection using platforms such as Facebook and TwitterAlternate methods for reaching out to interview subjectsDesign features that encourage participation with engaging, interactive surveysSocial Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
Social Media Storms: Empowering Leadership Beyond Crisis Management
by Pernille Rydén Muhammad Ismail Hossain Efthymia Kottika Vatroslav ŠkareThis fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Social-Media-Strategien für B2B-Unternehmen: Von der Konzeption bis zur Umsetzung in den verschiedenen Netzwerken (essentials)
by Constanze WolffStark praxisorientiert und mit konkreten Beispielen zeigt dieses Buch auf, wie B2B-Unternehmen von sozialen Netzwerken profitieren können. Die Lesenden erfahren das Wichtigste über die Social-Media-Landschaft in Deutschland und lernen, wie sie eine individuelle Social-Media-Strategie aufsetzen und diese in den verschiedenen Netzwerken umsetzen. Denn die Suche nach neuen Lieferant*innen, Mitarbeitenden und Kund*innen spielt sich auf Social Media ab – und auch im Service, bei der Verbreitung von Fachinformationen und der Generierung von Website-Traffic geht kein Weg mehr an LinkedIn, Instagram, X und Co. vorbei.
Social Media Strategies for Investing
by Brian D. EggerA game-changing approach to investing in today's fast-paced market! "Brian has a great understanding of the social web and financial markets' intersection. I was inspired by Twitter in 2008 and started Stocktwits. Learning how to use the modern social tools to speed up your knowledge and abilities is something this book will help you accomplish." --Howard Lindzon, founder of StockTwits With financial markets operating at a breakneck pace, Twitter, blogs, and crowd-sourcing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain a greater understanding of today's market, so you won't get left behind. Author and Wall Street Journal "Best on the Street" analyst Brian D. Egger teaches you how to identify trends in the market, filter through social media messages with "smart feeds," and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors, and corporate executives; and forecasting what lies ahead for the world of investing. With Social Media Strategies for Investing, you will not only enhance your understanding of the stock market, but also use social media to maximize your profits!
Social Media Strategies for Investing: How Twitter and Crowdsourcing Tools Can Make You a Smarter Investor
by Brian D EggerA game-changing approach to investing in today's fast-paced market!"Brian has a great understanding of the social web and financial markets' intersection. I was inspired by Twitter in 2008 and started Stocktwits. Learning how to use the modern social tools to speed up your knowledge and abilities is something this book will help you accomplish." --Howard Lindzon, founder of StockTwitsWith financial markets operating at a breakneck pace, Twitter, blogs, and crowd-sourcing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain a greater understanding of today's market, so you won't get left behind. Author and Wall Street Journal "Best on the Street" analyst Brian D. Egger teaches you how to identify trends in the market, filter through social media messages with "smart feeds," and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors, and corporate executives; and forecasting what lies ahead for the world of investing.With Social Media Strategies for Investing, you will not only enhance your understanding of the stock market, but also use social media to maximize your profits!
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Wiley Professional Advisory Services Ser.)
by Michelle GoldenExpert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business.Social Media Strategy delivers practical guidance such as identifying and targeting audience segments, methods of two-way community engagement, reputation management, being present on the right channels, and driving action through influencers. It also identifies the relevant tools and platforms to audit, track and measure business impact and customer engagement. With example templates, interviews and global case studies including National Geographic, TUI, Dreams Beds and Tiny Giant, this professional guide delivers a long-term solution for maximizing social media led business development.
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
by Julie AthertonSocial media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through:- Identifying and targeting audience segments - Maximizing social search - Enhanced reputation management - Managing a diversified influencer portfolio - Selecting the right channels for organic and paid social - Creating a process and structure to improve efficiencies- Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
by Keith A. QuesenberrySocial Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging apps, live video, influencer marketing, B2B social selling, and all major social media platforms. Enhanced pedagogical features include: social media calendars, metrics, and budgets; chapter checklists to keep statistics updated; expanded chapter previews; new case studies and a 200-word glossary; and updated online tools and resources.
Social Media Success for Every Brand: The Five Pillars That Turn Posts into Profits (The StoryBrand Guides)
by Claire Diaz-OrtizBased on Donald Miller&’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.Most business owners are blindly guessing at their social media strategy, and it&’s costing them time and money. This book teaches you how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results.In Social Media Success for Every Brand, you will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:StoryHowAudienceReachExcellenceSocial Media Success for Every Brand does not require you to be familiar with?Building a StoryBrand,?but provides enough foundation to prepare you for practical success with their social media content.Together with the StoryBrand Framework, Claire&’s SHARE model will help boost customer engagement and grow the organization&’s brand awareness and revenues.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Media Theory and Communications Practice
by Whitney LehmannFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations.Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.
Social Media Tools in Experiential Internship Learning
by Samuel Kai ChuThis book describes how a support structure can be built to enhance peer-to-peer (and also students-to-lecturers) communication and support. It informs lecturers on how they can decide if they should adopt one or more social media tools to facilitate students’ learning, communication, and support for an internship program. This book introduces a participatory design approach that can help develop a pedagogy that will make good use of social media tools on internship learning. It presents a framework for experiential internship learning, integrating helpful educational practices such as participatory design approach and the use of social media.
Social Media War 2021: Snap vs. Facebook vs. TikTok
by Daniel Fisher David B. YoffieThis case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space - Facebook. The case examines the history of Snap, its emerging threat from TikTok, and its on-going struggles to become profitable in the shadow of intense competition from Facebook, and especially Instagram. Looking at strategy from the perspective of Snap CEO, Evan Spiegel, the case asks whether Snap should seek new demographics to grow the user base, explore alternative business models such as WeChat, differentiate itself with augmented reality, or focus on privacy to distinguish itself from the competition. The context of these strategic choices is how do you win in a world with strong network effects and much larger competitors.
Social Memory and Heritage Tourism Methodologies (Contemporary Geographies of Leisure, Tourism and Mobility)
by Stephen P. Hanna Amy E. Potter E. Arnold Modlin Perry Carter David L. ButlerThe examination of social memory and heritage tourism has grown considerably over the past few decades as scholars have critically re-examined the relationships between past memories and present actions at international, national, and local scales. Methodological innovation and reflection have accompanied theoretical advances as researchers strive to understand representations, experiences, thoughts, emotions and identities of the various actors involved in the reproduction of social memory and heritage landscapes.Social Memory and Heritage Tourism Methodologies describes and demonstrates innovations – including qualitative, quantitative, and mixed method approaches – for analysing the process and politics of remembering and touring the past through place. An introductory chapter looks at the history of social memory and heritage tourism research and the particular challenges posed by these fields of study. In subsequent chapters, the reader is lead through the varying methodologies employed by presenting them in the context of an in-depth case study from range of geographical locations. The resulting volume showcases innovative research in social memory and heritage tourism and provides the reader with insights into how they can successfully conduct their own research while avoiding common pitfalls. This title will be useful reading for scholars, professionals and students in tourism, geography, anthropology and museum studies who are preparing to conduct research on the reproduction of social memory in particular landscapes and places or are interested in investigating heritage tourism practices and representations.
The Social Metabolism: A Socio-Ecological Theory of Historical Change (Environmental History #14)
by Manuel González de Molina Víctor M. ToledoThis book helps readers to understand the fast growing and timely concept of social metabolism. The authors shed a light on the different existing terms and methodologies that have been developed over the years. Through the study of history, readers will get an understanding of the main currents or schools that exist around this concept and their main findings. Also provides examples of how to apply the metabolic approach at different territorial and temporal scales and using different methodological tools. The book presents a novel socio-metabolic theory of historical change, in which biophysical and social variables are combined in an integrated way to understand the dynamics of socio-metabolic transitions.In this second edition, the authors provide valuable updates and new sections to each of the previous chapters. New insights on global phenomena like climate change and the environmental crisis are also considered. As readers will learn, a paradigm shift in almost all areas of research and society will be needed to face the challenges created by the modern industrial society. The authors use a look back in history, to explore the relationship between humans and nature from an evolutionary and thermodynamic perspective. With this approach, readers from history, environmental sciences and social sciences will get valuable insights on possible solutions.
The Social Metabolism of Spanish Agriculture, 1900–2008: The Mediterranean Way Towards Industrialization (Environmental History #10)
by Manuel González de Molina David Soto Fernández Gloria Guzmán Casado Juan Infante-Amate Eduardo Aguilera Fernández Jaime Vila Traver Roberto García RuizThis open access book provides a panoramic view of the evolution of Spanish agriculture from 1900 to the present, offering a more diverse picture to the complex and multidimensional reality of agrarian production. With a clear transdisciplinary ambition, the book applies an original and innovative theoretical and methodological tool, termed Agrarian Social Metabolism, combining Social Metabolism with an agroecological perspective. This integrative analysis is especially interesting for environmental scientists and policy makers being the best way to design sustainable agroecosystems and public policies capable of moving us towards a more sustainable food system.Spanish agricultural production has experienced impressive growth during the 20th century which has allowed it to ensure the supply of food to the population and even to transform some crops into important chapters in foreign trade. However, this growth has had its negative side since it was based on the injection of large amounts of external energy, on the destruction of employment and the loss of profitability of agricultural activity. But perhaps the most serious part is the strong impact of the current industrialised agriculture model on Spanish agroecosystems, exposed to the overexploitation of hydric resources, pollution of the water by nitrates and pesticides, high erosion rates and an alarming loss of biodiversity; damage which in the immediate future will end up reducing production capacity.
Social Mobility and the Legal Profession: The case of professional associations and access to the English Bar
by Elaine FreerThis book will be crucial reading for students across a variety of disciplines. A broadly socio-legal text, using a mixed-methods design combining grounded theory with an in-depth case study, this research explores a rarely-seen facet of the legal profession. Sociologists studying the practical effect of sociological concepts from theorists such as Bourdieu and Weber; those studying the legal profession from the sociological, law or psychological angles; anyone examining elite professions; management students examining the operation of professional associations and the ways in which these mobilise to take action on controversial topics; those studying the role and creation of outreach: all will find something of interest in this monograph. For those within the legal profession itself it also provides a look into an oft-hidden world: that of the English Bar. A notoriously secretiveprofession, traditional, elite and suspicious of research – the case study evaluatingan outreach programme sheds light on how this fascinating world operates when trying to engage in progressive steps. Through the eyes of a professional association seeking to improve socio-economic diversity in the profession through instituting an access programme focussed on work experience, it examines not just how professional association action may succeed or fail, but why. With foreword by Lord Neuberger, former President of the Supreme Court and Chair of the Working Party on Entry to the Bar.
Social Movement Dynamics: New Perspectives on Theory and Research from Latin America (The Mobilization Series on Social Movements, Protest, and Culture)
by Federico M. Rossi Marisa von BülowThis book presents an overview of new approaches to the study of social movements emerging out of Latin America, based on original and innovative analyses of the recent changes in collective action across the region. Over the past decade, new repertoires of contention have emerged in parallel to changes in the configuration of actors, in previously established patterns of relationship between social movements and political institutions, and in the shapes of collaborative networks, both domestic and transnational. The authors analyze a broad set of countries and social movements, while focusing on three key theoretical debates: the interactions between routine and contentious politics, the relationship between protest and context, and the organizational configurations of social movements. The research agenda put forward by this book is neither defined nor restricted by geographical boundaries, even though the chapters are based on field research undertaken in Latin America. In doing so, this volume contributes to a still underdeveloped dialogue in theory-building in social movement studies, among scholars from the South and from the North, as well as among scholars specialized in different regions.
Social Movements: Transformative Shifts and Turning Points (Social Movements and Transformative Dissent)
by Savyasaachi Ravi KumarThis volume attempts to show the emerging contours of ‘transformative action’ in social movements across South Asia. It argues that these contours have been shaped by contestations over questions of equity, justice and well-being on the one hand, and the nature and scope of new and classical social movements on the other. This is manifest in diverse modes through people’s struggles, protest and dissent. The authors examine a variety of themes that have determined the course of the politics of transformative struggles. They critique neoliberalism, ‘primitive’ accumulation, money, class inequalities, as well as aspects of capital–labour conflict. They highlight the contributions of movements by women, dalit and marginalized communities; peace movements; and environmental and agrarian struggles. The volume also appraises the role of internet in grassroots mobilizations and that of civil society networks in the making of participatory democracy. It further argues that the predicaments of cultural, ethnic, national, regional, and linguistic identities are not divorced from capital–labour conflicts. The book will serve as essential reading for students and scholars of sociology, social movements, politics, gender and feminist studies, labour studies, and the informed general reader.
Social Movements against Wind Power in Canada and Germany: Energy Policy and Contention (Routledge Studies in Energy Policy)
by Andrea BuesTaking a comparative case study approach between Canada and Germany, this book investigates the contrasting response of governments to anti-wind movements. Environmental social movements have been critical players for encouraging the shift towards increased use of renewable energy. However, social movements mobilizing against the installation of wind turbines have now become a major obstacle to their increased deployment. Andrea Bues draws on a cross-Atlantic comparative analysis to investigate the different contexts of contentious energy policy. Focusing on two sub-national forerunner regions in installed wind power capacity – Brandenburg and Ontario – Bues draws on social movement theory to explore the concept of discursive energy space and propose explanations as to why governments respond differently to social movements. Overall, Social Movements against Wind Power in Canada and Germany offers a novel conceptualization of discursive-institutional contexts of contentious energy politics and helps better understand protest against renewable energy policy. This book will be of great interest to students and scholars of renewable energy policy, sustainability and climate change politics, social movement studies and environmental sociology.
Social Movements and the Change of Economic Elites in Europe after 1945 (Palgrave Studies in the History of Social Movements)
by Stefan Berger Marcel BoldorfThis book explores the changing nature of social movements and economic elites in post-Second World War Europe. In the years following 1945, Europe faced diverse challenges connected by the overriding question of how the reconstruction of the continent should proceed. For the Central Powers, the implementation lay in the hands of the Allied occupying forces who organised the process of denazification and the establishment of a new economic order. In countries without military occupation, there was a deep gap between the new governmental forces and the former collaborators. In both cases, social movements which were formed by anti-fascists on the left of the political spectrum assumed the task of social reorganisation. The chapters in this book explore the discourses about economic systems and their elites which moved to the fore across a range of European countries, uncovering who was involved, what resistance these social movements faced and how these ultimately failed in the West to bring about change, while in Eastern Europe Stalinism forcibly imposed change.
Social Movements for Good: How Companies and Causes Create Viral Change
by Derrick FeldmannCreate real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful--there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
Social Movements in 1980s Sweden: Contention in the Welfare State (Palgrave Studies in the History of Social Movements)
by Helena Hill Andrés Brink PintoThis open access book discusses the emergence and development, and in some cases also the disappearance, of social movements and activism in Sweden during the 1980s. Its aim is to nuance and problematize the image of the 1980s as unilaterally dominated by right-wing politics and neoliberalism, as well as the idea of a conflict-free Scandinavian model. The 1980s have often been described as a period when the influence of radical-left movements during the 1970s diminished. Instead, this book argues that the 1980s was a decade in which new radical social movements emerged in opposition to the prevalent political order, including the nuclear disarmament movement, the women's movement, anti-fascist movements, and the punk and environmental movements. The authors also demonstrate how issues such as squatting, nuclear resistance, rent strikes and the environment, included a variety of contentious collective action. Sweden, therefore, presents an interesting example of how resistance and conflict in a strong welfare state have been influenced by contentious social movements. Placing Sweden within the wider context of Scandinavia and Europe, this edited collection makes an important contribution to the history of social movements.
Social Movements in Latin America
by James Petras Henry VeltmeyerThe authors trace out the development of capitalism and U. S. imperialism in Latin America in the latest phase of this development, from the installation of the new world order of neoliberal globalization in the early 1980s to the present when U. S. imperialism is held at bay, neoliberalism is in decline, and capitalism is in crisis.