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The Sociology of Greed: Runs and Ruins in Banking Crises
by Prasanta RayThe Sociology of Greed examines crises in financial institutions such as banks from the vantage point of the greed of the people at their helm. It offers an intensive analysis of the banking crises under the conditions of colonial capitalism in early twentieth-century Bengal that led to institutional and social collapse. Breaking new ground, the book looks at the moral economy of capitalism and money culture by focusing on the victims of banking crises, hitherto unexplored in Western empirical research. Through sociological analyses of political economy, it seamlessly combines archival records, survey and statistical data with literary narratives, realist fiction and performing arts to recount how the greed of bank owners and managers ruined their institutions as well as common people. It argues that greed turns perilous when the state and the market facilitate its agency, and it examines the contexts and histories, the indifference of the fledgling colonial state, feeble political response, and the consequences for those who were impacted and the losses, especially the refugees, the lower-middle class and women. The volume also re-composes relevant elements of Western sociological scholarship from classical theories to early twenty-first-century financial sociology. An insightful account of the social history of banking in India, this book will greatly interest researchers and scholars in sociology, economics, history and cultural studies.
The Sociology of Hallyu Pop Culture: Surfing the Korean Wave
by Vincenzo Cicchelli Sylvie OctobreCombining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.
The Sociology of Hypocrisy: An Analysis of Sport and Religion
by Stephen G. WietingWith close attention to the spheres of sport and religion as important sites of moral currency, this book draws on media coverage of major cases of hypocrisy, attending to differing meanings and consequences of hypocrisy within the US, France and Iceland. Instances come from scandals within the established churches, as well as cases from the National Collegiate Athletic Association, the Tour de France, and the inquest into the Hillsborough Disaster in the UK. It considers the importance of the context within which moral conduct takes place and the relevance of this for the occurrence of hypocritical action, while exploring also the implications of advances in computer and information technology for controlling messages and monitoring deceit. Identifying the negative effects of the detection of hypocrisy at individual and institutional levels, the author engages with the work of Goffman to argue for the importance of trust in institutions, underlining the necessity of minimizing and correcting hypocritical acts by which this is undermined. A detailed study of hypocrisy and the need for trust, this volume will appeal to scholars and students of sociology with interests in social and moral conduct, sport, religion, Goffman and the notion of social life as artifice.
Sociology of Interdisciplinarity: The Dynamics of Energy Research
by Antti Silvast Chris FouldsThis Open Access book builds upon Science and Technology Studies (STS) and provides a detailed examination of how large-scale energy research projects have been conceived, and with what consequences for those involved in interdisciplinary research, which has been advocated as the zenith of research practice for many years, quite often in direct response to questions that cannot be answered (or even preliminarily investigated) by disciplines working separately. It produces fresh insights into the lived experiences and actual contents of interdisciplinarity, rather than simply commentating on how it is being explicitly advocated. We present empirical studies on large-scale energy research projects from the United Kingdom, Norway, and Finland. The book presents a new framework, the Sociology of Interdisciplinarity, which unpacks interdisciplinary research in practice. This book will be of interest to all those interested in well-functioning interdisciplinary research systems and the dynamics of doing interdisciplinarity, including real ground-level experiences and institutional interdependencies.
A Sociology of Organisations (Routledge Library Editions: Organizations)
by J. E. Eldridge A. D. CrombieAn understanding of the nature and forms of organisation, particularly with reference to industrial societies, is a key area in sociological analysis. This book discusses and explains what concepts to employ and what analytical procedures to adopt as well as conveying a sense of the theoretical and empirical diversity involved in the study of organisations. Among the questions explored are: why do we classify organisations in particular ways and for what purpose? how can on explore the relationships pertaining to an organisation and its environment? what issues are raised by the existence of many varied and often competing organisations in industrial societies?
A Sociology of the Total Organization: Atomistic Unity in the French Foreign Legion (Classical and Contemporary Social Theory)
by Mikaela SundbergExamining the organization of everyday life inside the regiments of the French Foreign Legion, this book takes its theoretical point of departure in the notion of the voluntary total organization; that is to say, an institution that constitutes a geographically delimited place of residence and work in which inmates are voluntarily separated from the outside world, leading an enclosed, formally administered life. Informed by a modified version of Goffman's original concept of the total institution, A Sociology of the Total Organization untangles the Foreign Legion and the ways in which different kinds of social orders interplay there. With a focus on regimental life, the author characterizes the armed forces not only as a total organization, but also as a greedy one, seeking undivided loyalty and the incorporation of all social roles within its bounds. Against this understanding, the book draws on rich ethnographic work to develop the notion of atomistic unity, the ideal relational condition that exists in the military, in which individuals commit to a unit and articulate ties with individuals on an impersonal basis, grounded in the belief in a greater whole. A detailed and empirically grounded study of the mechanisms in which the Foreign Legion not only cuts members' ties to people outside the organization, but also restricts the creation and maintenance of ties among its members, this book shows how atomistic unity is not limited to greedy organizations such as the military, but applies to a variety of collectivist settings. As such, it will appeal to scholars of sociology and anthropology with interests in military life, social relations, social theory and the work of Goffman.
The Sociology of the Workplace: Organizations: Sociology Of The Workplace: An Interdisciplinary Approach (Routledge Library Editions: Organizations)
by Malcolm WarnerThis volume adopts an interdisciplinary approach. The study of the workplace is approached from the standpoint of industrial sociology, industrial relations, industrial anthropology and other related disciplines. It includes contributions from economists and psychologists as well as from sociologists. The theoretical and practical issues raised, are, however, central to the sociological tradition of Marx and Weber in that they concern the meaning of human and social phenomena and their relevance to resolving questions of moment in industrial and industrializing societies.
The Sociology of Work: A Critical Annotated Bibliography (Routledge Library Editions: Organizations)
by Parvin GhorayshiThis reference volume reflects the changing world of work. It includes research on the various dimensions of work, such as the structure of the labour force, labour market segmentation, technology, employment/unemployment, trade unions, and industrial democracy. This book provides an integrated view of the various dimensions of work, its distinguishing characteristics and issues both peculiar, as well as common to industrialized countries. By adopting an interdisciplinary and interactional perspective, this volume provides the scholar and the lay reader with a range of approaches and debates that have made a significant contribution toward understanding the changing nature of work and its social impact.
Sociology of Work: An Encyclopedia
by Vicki SmithThe simple act of going to work every day is an integral part of all societies across the globe. It is an ingrained social contract: we all work to survive. But it goes beyond physical survival. Psychologists have equated losing a job with the trauma of divorce or a family death, and enormous issues arise, from financial panic to sinking self-esteem. Through work, we build our self-identity, our lifestyle, and our aspirations. How did it come about that work dominates so many parts of our lives and our psyche? This multi-disciplinary encyclopedia covers curricular subjects that seek to address that question, ranging from business and management to anthropology, sociology, social history, psychology, politics, economics, and health. Features & Benefits: International and comparative coverage. 335 signed entries, A-to-Z, fill 2 volumes in print and electronic formats. Cross-References and Suggestions for Further Readings guide readers to additional resources. A Chronology provides students with historical perspective of the sociology of work. In the electronic version, the comprehensive Index combines with the Cross-References and thematic Reader's Guide themes to provide robust search-and-browse capabilities.
Sociology, Work and Organisation: Seventh Edition
by Tony WatsonThe seventh edition of Sociology, Work and Organisation is outstandingly effective in explaining how we can use the sociological imagination to understand the nature of institutions of work, organisations, occupations, management and employment and how they are changing in the twenty-first century. Intellectual and accessible, it is unrivalled in the breadth of its coverage and its authoritative overview of both traditional and emergent themes in the sociological study of work and organisation. The direction and implications of trends in technological change are fully considered and the book recognises the extent to which these trends are intimately related to changing patterns of inequality in modern societies and to the changing experiences of individuals and families. Key features of the text are: clear structure; ‘key issue’ guides and summaries with each chapter; identification of key concepts throughout the book; unrivalled glossary and concept guide; rich illustrative snapshots or ‘mini cases’ throughout the book. This text engages with cutting-edge debates and makes conceptual innovations without any sacrifice to clarity or accessibility of style. It will appeal to a wide audience, including undergraduates, postgraduates and academics working or studying in the area of work and the organisation of work, as well as practitioners working in the area of human resources and management generally.
Sociomaterial Practices in Medical Work: An Ethnography in the Operating Room
by Attila BruniThis book presents a sociomaterial perspective on work and organizational practices within the operating room. Looking at medical work from a sociological perspective and drawing on ethnographic observations conducted in a hospital's operating block, this book analyses the entanglements of humans and technologies in the execution of everyday activities. It highlights how the sociomateriality of work and organizational practices manifests in the encounters between operators and material artifacts and in the way objects and technologies participate in processes and practices of organizational communication. Objects and technologies are also shaped by these very practices, giving rise to a recursive relationship wherein technology, communication, and organizing are intertwined.A sociomaterial understanding of organizational and working practices explains the role of objects and technologies in the generation and enactment of professional knowledge, while questioning how power materializes through the interaction of humans and technical objects. This book will be of great interest to scholars, students, and practitioners interested in how sociomaterial perspectives can inform organization studies and reshape our understanding of the intricate relationships between humans and technologies in healthcare settings.
The Sociomateriality of Leadership: A Ventriloquial Perspective (Routledge Studies in Communication, Organization, and Organizing)
by Jonathan CliftonWith the parallel expansion of both leadership research and the use of ventriloquism within communication studies, this book addresses the lack of connection between the two, arguing that ventriloquial analyses can add significant insights to leadership research and that leadership research can be a fruitful avenue of inquiry.Focusing on the ventriloquial approach to organising originating from the Montreal School, which emphasizes the analyses of “actions through which someone or something makes someone or something else say or do things”, the book offers a new and exciting way of looking at the materiality of leadership. Drawing on ventriloquial analyses of naturally-occurring workplace interaction; interviews with key organisational players; and training sessions about leadership, the author posits that other-than-human actants affect many areas of leadership and organisational communication.Offering fresh insight into leadership practice, this book will be an essential read for scholars and students of organisational communication, leadership, and management.
Socionomics: How Social Mood Shapes Society
by Mikko KetovuoriSocionomics: How Social Mood Shapes Society explores the main principles and applications of socionomic theory as elaborated by Robert Prechter. Socionomic theory posits that an omnipresent social mood, shifting constantly in a wave form through all aspects of society, is responsible for the aggregate tenor and character of all social, economic and cultural trends, from fluctuations in the stock market to the popularity of particular genres of music at a given time.The social mood as an endogenous and collective force has its roots in the herding instinct often identified amongst crowds. Individuals typically make rational decisions when acting alone, and in the context of certainty, but in groups and in context of uncertainty, mood-based mimetic behavior can affect all the participants. As social mood often goes unnoticed, people tend to give their collective feelings labels to rationalize them, thus constituting ‘public opinion’. Therefore, whilst ‘public opinion’ as presented in the media is usually seen as rational, it is in fact based on the social mood context that often determines how people think, feel and behave. As the internet and social media have become ubiquitous in our daily lives, these rationalizations are spreading faster and faster than ever before and creating a pseudo-reality which can corrupt the collective perception of what is real and what is not.This stimulating and thought-provoking book will be of great interest to academics, practitioners and policymakers with an interest in the humanities and social sciences, particularly sociology and economics.
The Sociopath's Guide to Getting Ahead: Tips for the Dark Art of Manipulation
by P. T. ElliottCan you be manipulative or irresponsible? Do you occasionally experience a lack of guilt or empathy? Can you be impulsive and feel a need for excitement? Well, these traits are the hallmarks of the sociopath inside you, and it’s time to embrace it! The time to unleash your inner sociopath has never been more right—just look at today’s world leaders and most popular personalities. And it’s time to get yours. Shoot up the promotional ladder and become the predator at the top of the corporate food chain with The Sociopath’s Guide to Getting Ahead. Find the perfect job for the sociopath in you, fabricate your resume to perfection, and manufacture the perfect first impression to ace those interviews. Prey on the biases and manipulate the psychology of your coworkers to break them down. Engineer conflict, manipulate the flow of attention, and seize power for yourself. Play the office party to perfection. Learn how to fake naturalness, make the right allies, and take down your enemies. And take it all the way to the bank. A scathing, tongue-in-cheek take on Dale Carnegie's How to Win Friends and Influence People, the self-help industry, and our world today, featuring cameos by Dostoyevsky, Plato, Robert Greene, Malcolm Gladwell and many others, The Sociopath’s Guide to Getting Ahead is the practical satire we need.
Sociophysics
by Serge GalamDo humans behave much like atoms? Sociophysics, which uses tools and concepts from the physics of disordered matter to describe some aspects of social and political behavior, answers in the affirmative. But advocating the use of models from the physical sciences to understand human behavior could be perceived as tantamount to dismissing the existence of human free will and also enabling those seeking manipulative skills . This thought-provoking book argues it is just the contrary. Indeed, future developments and evaluation will either show sociophysics to be inadequate, thus supporting the hypothesis that people can primarily be considered to be free agents, or valid, thus opening the path to a radically different vision of society and personal responsibility. This book attempts to explain why and how humans behave much like atoms, at least in some aspects of their collective lives, and then proposes how this knowledge can serve as a unique key to a dramatic leap forwards in achieving more social freedom in the real world. At heart, sociophysics and this book are about better comprehending the richness and potential of our social interaction, and so distancing ourselves from inanimate atoms.
Sociophysics Approach to Epidemics (Evolutionary Economics and Social Complexity Science #23)
by Jun TanimotoThis book presents the fundamentals of evolutionary game theory and applies them to the analysis of epidemics, which is of paramount importance in the aftermath of the worldwide COVID-19 pandemic. The primary objective of this monograph is to deliver a powerful tool to model and analyze the spread of an infectious disease during a pandemic as well as the human decision dynamics. The book employs a variant of the “vaccination game,” in which a mathematical epidemiological model dovetails with evolutionary game theory. From a social physics standpoint, this book introduces an extended concept of the vaccination game starting from the fundamental issues and touching on the newest practical applications.The book first outlines the fundamental basis of evolutionary game theory, in which a two-player and two-strategy game, the so-called 2 × 2 game, and a multi-player game are concisely introduced, and the important issue of how social dilemmas are quantified is highlighted. Subsequently, the book discusses various recent applications of the extended concept of the vaccination game so as to quantitatively evaluate provisions other than vaccination, including practical intermediate protective measures such as mask-wearing, efficiency of quarantine compared with that of isolation policies for suppressing epidemics, efficiency of preemptive versus late vaccination, and optimal subsidy policies for vaccination.
¡Socorro! Me he quedado sin trabajo.
by Richard G Lowe Jr I. Fernandez E2eLa mayor parte de nosotros nos sentimos orgullosos de nuestra profesión y nuestro trabajo. Necesitamos el trabajo para dar de comer a nuestra familia, pagar el alquiler, reparar el coche y permitirnos un capricho de vez en cuando. Establecemos un vínculo con la gente con la que trabajamos y generalmente sentimos que ese sitio es nuestra segunda casa. No ha de sorprendernos ya que la mayoría de nosotros se pasa un tercio de su vida en la oficina. Por tanto, la perdida repentina de trabajo puede ser dolorosa, deprimente y, según el individuo y su situación económica, la entrada en una situación de emergencia. Para aquellos que viven al día, la pérdida de trabajo repentina podría suponer perder su hogar o no comer. El objetivo de este libro es ayudarte a ti, un trabajador que recientemente ha visto como se terminaba su contrato o siente que el día está llegando, a encontrar las respuestas que necesitas para realizar la transición de un trabajo a otro de la manera más llevadera posible.
Socorro! Meu Trabalho é uma Droga: Dicas de como Fazer seu Trabalho ser mais Satisfatório e Melhorar sua Carreira
by Richard G Lowe JrVocê não tem que ser vítima de um trabalho que é uma droga. Você pode assumir o controle e mudar a situação. Lidar com um trabalho que está te deixando doente, te fazendo perder dinheiro e promoções ou fazendo com que você fique chateado e irritado sem vender sua alma para a corporação. Seu trabalho está deixando você fisicamente doente? Você tem medo de levantar todos os dias porque você tem que ir ao odiado escritório? Você só se sente vivo nos finais de semana porque não precisa ir trabalhar? Seu chefe é um idiota que está constantemente te assediando, negando aumentos e te deixando infeliz? Não seria melhor estar ansioso para ir trabalhar todos os dias? Você gostaria de um trabalho desafiador, onde você recebe um salário justo, é tratado com humanidade e compaixão e onde recebe os recursos, treinamento e ajuda que precisa para ter sucesso? Eu trabalhei em empregos insatisfatórios para empregadores que não se importavam e não recompensavam um serviço bom e competente. Eu permaneci fiel, fazendo cegamente o que me foi dito, obrigado a ficar de plantão 24 horas por dia, 7 dias por semana, trabalhar sem treinamento e recursos adequados, e passar meses sem um elogio ou um agradecimento. Eu sobrevivi através de pura força de vontade, determinação e uma crença em mim e minhas habilidades. Mas existe uma maneira melhor do que aguentar o abuso e ser vítima de má gestão, apoio insuficiente, exigências não razoáveis e até ilegais. Você pode assumir o controle de sua situação, contanto que esteja disposto a se impor, exigir seus direitos e ser tratado de forma justa, e estar disposto a se mudar se não puder corrigir a situação. * Aprenda a se comunicar sem medo * Lide com o chefe maluco * Lide com assédio sem piedade * Pare de permitir que se aproveitem de você e te usem * Consiga aquela promoção ou aumento que você merece<br
Socorro! O Meu Chefe é Maluco!
by Andreia Afonso Richard G Lowe JrSobrevivendo ao chefe Whacko Melhore sua vida profissional. Aumente sua renda. Seja mais produtivo e satisfeito no trabalho. Sinta-se mais feliz e mais em controle O chefe está te deixando louco? Você está sofrendo de assédio? É o seu local de trabalho desagradável e tornando-o fisicamente ou mentalmente doente? Alguma vez você já sentiu como você quer Whack seu chefe por causa de assédio? Eu estive onde você está hoje. Os Whackos Na minha vida, eu tive todos os tipos de gerentes, de um chefe que foi declarado insano para o micromanager compulsivo e, pior de tudo, o gerente para a aposentadoria que não queria aprovar ou fazer qualquer coisa que possa balançar o barco . Eu me sentia atacada, desprezada, desvalorizada e oprimida, às vezes tudo ao mesmo tempo. Essas situações afetaram minha saúde e bem-estar e causaram um sentimento de desamparo e depressão que nada parecia consertar. A vida parecia ser nada, mas fracasso devido às constantes invalidações e negatividade. Seu chefe está te deixando louco? Seu chefe está te deixando louco ou assediando você? É ele ou ela fazendo o seu miserável, negando-lhe levanta e promoções, ou micromanaging cada movimento seu? Você está feliz com sua situação de trabalho? Você entende que não vai melhorar a menos que você faça algo sobre isso? Você prefere olhar para a frente para ir trabalhar todos os dias? Você não gostaria de ser respeitado, ganhar mais dinheiro e ir para casa sentindo-se satisfeito em fazer um trabalho bem feito? Faça alguma coisa sobre isso Bem, eu percebi que eu poderia fazer algo sobre o chefe whacko. Havia muitas opções, de uma conversa simples todo o caminho para encontrar um novo emprego. O que eu percebi é que leva dois para ser uma vítima - o vitimizador (o chefe whacko) ea vítima. Eu decidi quebrar aquela dança louca. Entenda que você pode fazer algo para corrigir a situação
Socorro! Perdi meu emprego
by Richard G Lowe Jr Rodrigo dos Santos LaraDicas do que fazer quando você fica desempregado inesperadamente - repentinamente ter que deixar o emprego pode ser um momento difícil e deprimente na sua vida. Aprenda algumas das coisas que você precisa considerar e lidar caso isso aconteça.
Socrates Comes To Wall Street
by Thomas I. WhiteFor courses in Business Ethics A fresh approach to the assumptions that underlie business practices Two recent events — the 2008 economic meltdown and the ongoing concentration of the nation’s wealth in the hands of a very small percentage of the population — have led many people to question a number of basic assumptions about business, corporations, and the workings of contemporary free-market capitalism in a global economy. Written as a dialogue between Socrates and a hypothetical contemporary CEO, Socrates Comes to Wall Street leads students to think critically about perspectives and practices that are taken as “givens” in most American business schools and corporations. Employing this original and provocative approach, author Thomas White seeks to encourage the next generation of business leaders to be more astute about the implications of their actions, and to act more prudently and more fairly than we have seen in the recent past.
Socratic Dialogue: Voicing Values (Giving Voice to Values)
by Sira Abenoza Josep M. LozanoGiving Voice to Values is a very important tool that has helped many professionals better align what they do with what they value and believe. This book introduces the methodology of Socratic Dialogue as a complementary set of tools for creating spaces of joint reflection in which one can gain clarity about one’s values and gain the confidence to voice them effectively. Socrates’ main concern was to progressively reach a higher alignment between ideas and actions: that is, to achieve a harmony between what we think, what we say and what we do. The first step to giving voice to our values involves introspection and dialogue with others – which is how we can become aware of what we really think and value. An examined life, Socrates reminds us, is a fulfilled one. Based on the authors' more than ten years’ experience teaching Socratic Dialogue to business and law students, executives and professionals, faculty, incarcerated people and other vulnerable groups, the book provides teachers and practitioners with a roadmap to conceive, design and conduct Socratic Dialogue courses and sessions. It provides context for the method and its adaptation to the challenges of the 21st century. The book also offers guidance on how to structure a Socratic Dialogue classroom, as well as a series of tried-and-true activities and exercises, practical recommendations and testimonies of the transformative impact that dialogue courses have had on participants. The book is of prime interest to professors and educators of business ethics, as well as professional consultants working to help organizations become more responsible and introduce ethical reasoning in their decisions. It also serves as a valuable resource for social educators and practitioners in prisons and rehabilitation units, as well as teachers in primary and secondary education.
Socratic Selling: How to Ask the Questions That Get the Sale
by Kevin Daley Emmett WolfeThis is the decade of the customer. You cannot learn too much about the customer. By their own admission, most salespeople talk too much. Too few "socratically" help customers draw the logical conclusion to buy what is proposed to them. The Socratic approach respects the power of the customer. The customer has the need, the power, and the decision-making authority. Socratic Selling shows the reader how to access that power, to cooperate with it, and to induce it to flow toward the salesperson. Socratic Selling shows salespeople how to build a relationship with the customer and close the sale more surely. The approach uses the Socratic Method: "A method of teaching or discussion, as used by Socrates, in which one asks a series of easily answered questions which inevitably lead the answerer to a logical conclusion." (Webster's Unabridged) You will discover in concise, easy-to-follow chapters how to: - Open a sales dialogue dynamically, so the salesperson and customer go right to the heart of the matter. - Guide the dialogue through a discovery of needs and needed decisions. - Uncover the motivators that move sales to more predictable closure. - Negotiate objections, handle challenging questions, and close effectively. - Move to the next step in the closing process so that every sales meeting has definition.
Soda Politics: Taking on Big Soda (and Winning)
by Marion Nestle Mark Bittman Neal BaerSodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility(CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem - it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact - for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Sof-Optics, Inc. (A)
by W. Earl Sasser Jr. Ramchandran Jaikumar David C. RikertThe marketing director of a fast-growing firm must make some decisions about the customer service department. The volume in the department has been rising steadily, eye doctors are waiting longer for orders to be filled, and morale in the department is slipping. With pressure on the firm to make a profit, the marketing director must carefully justify any request for additional people or equipment.