- Table View
- List View
The Copyright Guide: How You Can Protect and Profit from Copyright (Fourth Edition) (Allworth Intellectual Property Made Easy)
by Lee Wilson"A definitive resource." —Midwest Book Review A Clear, Friendly Reference for Using, Protecting, and Profiting from Copyright Copyright may seem like a mystery, but it is actually quite easy to understand—as Lee Wilson demonstrates in The Copyright Guide, Fourth Edition. This resource explains everything you need to know to make copyright work for you, including how to license your copyrights, how to acquire the right to use the works of others, what copyright infringement is, how to protect your works from infringement, and how to avoid infringing on the works of others. This is a must-read for anyone who creates or uses copyright—which, due to the explosion of information technology, is just about everyone! In plain language with scores of real-life examples, this newly updated edition addresses important issues in copyright, including: How to secure copyright protection without a lawyer What constitutes copyright infringement How copyright law applies to new media When parody is really infringement How to handle copyright trolls With informative tips and easy-to-use forms, The Copyright Guide will save you legal fees, make sure you avoid infringing on the works of others, and help you protect and profit from what you create.
The Copyright Handbook: How to Protect and Use Written Works (9th edition)
by Stephen FishmanFishman is San Francisco-based intellectual property and business attorney who has written numerous self-help law books for Nolo Press. He offers copyright advice to writers of words (not music) in any genre, whether working freelance or for someone else, and for related professionals such as editors, publishers, librarians, and literary agents. First he summarizes the current copyright law in the US, then discusses particular problems or goals. The first edition appeared in 1992 and the most recent in 2002. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
The Copyright Zone: A Legal Guide For Photographers and Artists In The Digital Age
by Edward C. Greenberg Jack ReznickiIf you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual property, copyright, and business concerns in an easy-to-read, accessible manner. The Copyright Zone, Second Edition covers: what is and isn’t copyrightable, copyright registration, fair use, model releases, contracts and invoices, pricing and negotiation, and much more. Presented in a fun and easy to digest style, Jack Reznicki and Ed Greenberg, LLC help explain the need-to-know facts of the confusing world of legal jargon and technicalities through real world case studies, personal asides, and the clear writing style that has made their blog Thecopyrightzone.com and monthly column by the same name in Photoshop User magazine two industry favorites. The second edition of this well-reviewed text has almost doubled in size to ensure that every legal issue you need to know about as a photographer or artist is covered and enjoyable to learn!
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
by Robert W. BlyThe classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
The Cordial Economy - Ethics, Recognition and Reciprocity (Ethical Economy #55)
by Patrici CalvoThis book proposes, from a civil perspective —such as that developed by Stefano Zamagni— and a cordial perspective —such as that developed by Adela Cortina—, orientations to design an economy in tune with what the historical moment demands. Among other things, this comes from encouraging institutions, organisations and companies to include in their designs aspects as important for carrying out their activities as cordial reciprocity, mutual recognition of the communicative and affective capacities of the linked or linkable parties, public commitment and the active participation of civil society.The book first shows the conceptualisation of the process of self-interest as operating for one’s own benefit and its inclusion in the orthodox economic model. In Chapter 2 it then displays some of the logical/formal and experimental limits of the axiomatic economics model to discover the possibility of building bridges between theoretical modelling and factual validation. Chapter 3 demonstrates the fragility of a rationality model based on the paradigmatic figure of homo oeconomicus. Chapter 4 reflects on the critical process that has identified reciprocity as a determining factor for human cooperation, turning this behaviour into a paradox in which the lack of a reasonable explanation from the selfish perspective becomes inconsistent in the predominant economic theory. Chapter 5 is from a moral point of view it describes and criticises the different approaches to reciprocity observed by sociologists, biologists, psychologists and economists. Chapter 6 analyses three mutual recognition proposals as possible foundations for human cooperation, highlighting one of them –cordial recognition, developed by Cortina– because it is more closely related to studies of reciprocity, particularly the most recent contributions from the neurosciences. Chapter 7 proposes cordial reciprocity as a horizon of meaning for the various approaches to reciprocity observed. Chapter 8 explores the possible emergence and development of cordial goods, a type of relational and communicative good that enables joint actions to take place in different contexts of human activity. Chapter 9 analyses the application and implementation of cordial reciprocity at the macro, meso and micro levels of the economy. And finally, it proposes guidelines for designing a monitoring and compliance system which, based on the communication, storage and processing of big data and the committed participation of stakeholders, offers businesses the possibility of inspecting their underlying dimensions of morality, emotions and responsibility.
The Core Business Web: A Guide to Key Information Resources
by Gary W WhiteThe best Business Web sites at your fingertips-24/7! The Core Business Web: A Guide to Key Information Resources is an essential resource that saves you from spending hours searching through thousands of Web sites for the business information you need. A distinguished panel of authors, all active in business librarianship, explores Web sites in their subject areas, selecting the very best from 25 functional areas of business. Each site was chosen based on the timeliness, relevance and reliability of its content, the site's ease of navigation and use, and the authority of the site's author or publisher. The rapid growth of the Internet has resulted in an ever-increasing number of Web sites offering potentially useful business information. The Core Business Web identifies, evaluates, and summarizes the most significant sites, including gateways or portals, directories, and meta-sites, to organize online resources into easy-to-follow links that allow you to access information quickly. Sites are categorized and listed for 25 areas of business, including: banking-commercial banking, regulators, trade associations, international links business law-statutes, regulations, decisions, antitrust, corporations, international transactions, labor and employment, tax and taxation, uniform commercial code career information and salary surveys-labor statistics, job hunters, career planning e-commerce-e-business news, statistics, "how-to" sites, technology sites, business-to-business sites finance and investments-market analysis and commentary, market news, stock screeners, brokers hospitality and tourism-lodging and gaming, restaurant and foodservice small business and entrepreneurship-startup information, counseling, funding and venture capital, and sites for women and minority-owned businesses, and much more! The Core Business Web is an invaluable resource for saving valuable time that's intended for information professionals but can be used by anyone seeking business information online.
The Core Competence of the Corporation
by The Macat TeamC.K. Prahalad and Gary Hamel’s 1990 The Core Competence of the Corporation helped redefine traditional ideas of management strategy. It did so by focusing companies on one of the key critical thinking skills: evaluation. In critical thinking, evaluation is all about judging the strengths and weaknesses of arguments – assessing their reasoning and the relevance or adequateness of the evidence they use. For Prahalad and Hamel, companies could gain a competitive edge by evaluating themselves: their own strengths and weaknesses. By sensitively evaluating core competencies – the collective knowledge inside the organization that distinguishes it from other corporations – they could target efforts and resources with strategic focus. For Prahalad and Hamel, managers need to be able to identify and evaluate their company’s unique skill sets, and the technologies that distinguish them from others businesses. How well they then coordinate these elements defines a company’s competitive strength and how quickly it can adapt to new challenges. As Prahalad and Hamel showed in their case studies, the critical thinking skill of evaluation – knowing what you do best, how well you do it, and how you might improve – is absolutely central to staying ahead of the crowd.
The Core Theory in Economics: Problems and Solutions (Routledge Frontiers of Political Economy)
by Lester TelserAn important tenet of game theory, core theory has nonetheless been all but ignored by the mainstream. Its basic premise is that individuals band together in order to promote their interests as much as possible. The return to an individual depends on competition among various coalitions for its membership, and a group of people can obtain a joint maximum by suitable coordinated actions. In this key title, Lester Telser investigates the following issues: Markets Multiproduct Industry Total Cost Functions with Avoidable Costs Critical Analyses of Noncooperative Equilibria. Through these distinct sections, Telser skilfully brings the ideas of core theory to bear on a range of issues within economics – with particular emphasis on supply and demand and the way markets function.
The Core of a Personal Learning Strategy: Recognizing and Transforming Crucible Experiences
by Robert J. ThomasOutstanding leaders, consciously or unconsciously, devise a personal strategy for recognizing and transforming crucible experiences into lessons that keep them refreshed and responsive to the demands of a changing world. This chapter offers a practical, actionable guide to devising a Personal Learning Strategy (PLS).
The Core-Periphery Divide in the European Union: A Dependency Perspective
by Rudy WeissenbacherThis book revisits the forgotten history of the 'European Dependency School' in the 1970s and 1980s, explores core-periphery relations in the European integration process and the crises of the contemporary European Union from a dependency perspective, and draws lessons for alternative development paths. Was disintegration of the European Union foretold? With the benefit of hindsight, the critical analysis of the European integration process by researchers from the 'European Dependency School' is most timely. The current framework of the European Union seems to be haunted by issues that had been very familiar to the researchers of the 'European Dependency School', such as a lack of a common and balanced industrial policy. How do the situations compare? What lessons can be learnt for alternative development policies in contemporary Europe? Weissenbacher tackles these issues, which are of relevance to all interested in political economy, political science, development studies and regional development.
The Cores of Strategic Management
by Katsuhiko ShimizuMost strategic management textbooks seem to stem from the old belief that ‘more is always better’. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems. This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.
The Cores of Strategic Management
by Katsuhiko ShimizuThe Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.Designed to guide students to master the core concepts and learn how to apply these basics through case studies, students will be better equipped to approach and resolve even the most complex problems within the field. This second edition has been fully revised throughout to incorporate an international perspective, including examples and case studies from across borders that reflect the current state of the field.This text is core reading for undergraduate, postgraduate, and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments. This book will also be accompanied by online resources for the use of instructors, including PowerPoint slides.
The Corn Laws Vol 5: The Formation Of Popular Economics In Britain
by Alon KadishThe pamphlets, newspaper articles and tracts in this collection provide source material for the study of the Anti-Corn Law campaigns of the 1830s and 1840s and their role in the formation of popular economics in Britain. Volume 5 covers entries from 1839 to 1842.
The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice
by Michael C. Sturman Jack B. Corgel Rohit VermaThis cutting edge and comprehensive book-with contributionsfrom the star faculty of Cornell University's School of HotelAdministration-offers the latest thinking on the bestpractices and strategies for hospitality management. A must forstudents and professionals seeking to enter or expand their reachin the hospitality industry, The Cornell School of HotelAdministration on Hospitality delivers the authoritative advice youneed to:Develop and manage a multinational career and become a leader inthe hospitality industryMaximize profits from franchise agreements, managementcontracts, and leasesUnderstand and predict customer choices, and motivate your staffto provide outstanding serviceManage hospitality businesses and the real estate underlying thebusinessesControl costs, coordinate branding strategy, and manageoperations across multiple locations
The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed
by Adam BryantDozens of top CEOs reveal their candid insights on the keys to effective leadership and the qualities that set high performers apartWhat does it take to reach the top in business and to inspire others? Adam Bryant of The New York Times decided to answer this and other questions by sitting down with more than seventy CEOs and asking them how they do their jobs and the most important lessons they learned as they rose through the ranks. Over the course of extraordinary interviews, they shared memorable stories and eye-opening insights.The Corner Office draws together lessons from chief executives such as Steve Ballmer (Microsoft), Carol Bartz (Yahoo), Jeffrey Katzenberg (DreamWorks), and Alan Mulally (Ford), from which Bryant has crafted an original work that reveals the keys to success in the business world, including the five essential personality traits that all high performers exhibit—qualities that the CEOs themselves value most and that separate the rising stars from their colleagues. Bryant also demystifies the art of leadership and shows how executives at the top of their game get the most out of others.Leadership is not a one-size-fits-all skill, and these CEOs offer different perspectives that will help anyone who seeks to be a more effective leader and employee. For aspiring executives—of all ages—The Corner Office offers a path to future success.
The Cornerstones of Engaging Leadership
by Casey WilsonIn the 21st Century, people are the competitive advantage. The talent and level of dedication of an organization's workforce make the difference in achieving success. The traditional command-oriented leadership style is not enough to keep today's employees motivated—they need to be engaged. They need passion, connection, and inspiration, and a willingness to put forth their best efforts to benefit themselves and their organization. The Cornerstones of Engaging Leadership connects what we know about engagement on an organizational level to what an individual leader can do to increase engagement. Using real-world examples, Wilson reveals the key actions leaders must take to connect with and engage others: •Build trust•Leverage unique motivators•Manage performance from a people-centric perspective•Engage emotions By committing to these four cornerstones of engaging leadership, leaders can unleash the potential of others and inspire effective performance. Through practice tools and exercises, readers are challenged to explore, reflect upon, and apply key concepts and techniques of the engaging leader approach.
The Corona Crash: How the Pandemic Will Change Capitalism (CORONAVIRUS PAMPHLETS)
by Grace BlakeleyFree market, competitive capitalism is dead. The separation between politics and economics can no longer be sustained.In The Corona Crash, leading economics commentator Grace Blakeley theorises about the epoch-making changes that the coronavirus brings in its wake. We are living through a unique moment in history. The pandemic has caused the deepest global recession since the Second World War. Meanwhile the human cost is reflected in a still-rising death toll, as many states find themselves unable—and some unwilling—to grapple with the effects of the virus. Whatever happens, we can never go back to business as usual. This crisis will tip us into a new era of monopoly capitalism, argues Blakeley, as the corporate economy collapses into the arms of the state, and the tech giants grow to unprecedented proportions. We need a radical response. The recovery could see the transformation of our political, economic, and social systems based on the principles of the Green New Deal. If not, the alternatives, as Blakeley warns, may be even worse than we feared.
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
by Alberto F. Cavallo Christian GodwinIn early 2020, a coronavirus pandemic swept the globe, ushering in unprecedented disruptions to the global economy. Both supply and demand were decimated by lockdowns and border closings, as well as reduced spending by fearful consumers. In response, governments around the world made equally unprecedented policy moves, spending trillions of dollars on fiscal stimulus measures to bridge the gap during the self-imposed shutdown. As the pandemic progressed, governments had to weigh the costs between loss of life due to opening up their economies and the economic devastation caused by delaying a reopening.
The Coronavirus (COVID-19) Pandemic and the Global Economy (B)
by Alberto F. Cavallo Christian GodwinBy December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million people had been infected and nearly two million had died from the disease. By this point in the pandemic-a year since the first rumors about the novel virus began, mask-wearing and social-distancing had become routine, and millions of people were working or studying from home. Grief and anxiety were widespread due to the loss of loved ones, financial hardships, and uncertainty about when the pandemic would recede. Meanwhile, the global economy was experiencing the worst crisis in decades, with a recovery that was slow, uncertain, and uneven. By the end of the year, it was clear that the economic crisis would not end until the virus was under control. To accomplish this, governments worldwide were relying on private companies to fast-track the development and distribution of COVID-19 vaccines, hoping for a return to normalcy in 2021.
The Coronavirus Pandemic and Inequality: A Global Perspective (Global Perspectives on Wealth and Distribution)
by Shirley Johnson-LansThis book examines the effects of the Covid-19 pandemic on the degree of inequality in wellbeing (income and wealth, health, access to health care, employment, and education) in a number of different countries around the globe. The effect of socioeconomic inequality within a country on the outcome of the pandemic is also considered. This book studies the differential effects of Covid based on location, age, income, education, gender, race/ethnicity, and immigrant status. Special attention is devoted to indigenous populations and those who are institutionalized. The short- and long-term effects of public policy developed to deal with the pandemic’s fallout are studied, as are the effects of the pandemic on innovations in health care systems and likely extensions of public policy instituted during the pandemic to alleviate unemployment, poverty, and income inequality.
The Corporate Contract in Changing Times: Is the Law Keeping Up?
by Steven Davidoff Solomon Randall Stuart ThomasOver the past few decades, significant changes have occurred across capital markets. Shareholder activists have become more prominent, institutional investors have begun to wield more power, and intermediaries like investment advisory firms have greatly increased their influence. These changes to the economic environment in which corporations operate have outpaced changes in basic corporate law and left corporations uncertain of how to respond to the new dynamics and adhere to their fiduciary duties to stockholders. With The Corporate Contract in Changing Times, Steven Davidoff Solomon and Randall Stuart Thomas bring together leading corporate law scholars, judges, and lawyers from top corporate law firms to explore what needs to change and what has prevented reform thus far. Among the topics addressed are how the law could be adapted to the reality that activist hedge funds pose a more serious threat to corporations than the hostile takeovers and how statutory laws, such as the rules governing appraisal rights, could be reviewed in the wake of appraisal arbitrage. Together, the contributors surface promising paths forward for future corporate law and public policy.
The Corporate Criminal: Why Corporations Must Be Abolished (Key Ideas in Criminology)
by David Whyte Steve TombsDrawing upon a wide range of sources of empirical evidence, historical analysis and theoretical argument, this book shows beyond any doubt that the private, profit-making, corporation is a habitual and routine offender.? The book dissects the myth that the corporation can be a rational, responsible, 'citizen'.? It shows how in its present form, the corporation is permitted, licensed and encouraged to systematically kill, maim and steal for profit.?? Corporations are constructed through law and politics in ways that impel them to cause harm to people and the environment.? In other words, criminality is part of the DNA of the modern corporation.? Therefore, the authors argue, the corporation cannot be easily reformed.? The only feasible solution to this 'crime' problem is to abolish the legal and political privileges that enable the corporation to act with impunity.
The Corporate Culture Survival Guide
by Edgar H. ScheinThe father of the corporate culture field and pioneer in organizational psychology on today's changing corporate cultureThis is the definitive guide to corporate culture for practitioners. Recognized expert Edgar H. Schein explains what culture is and why it's important, how to evaluate your organization's culture, and how to improve it, using straightforward, practical tools based on decades of research and real-world case studies. This new edition reflects the massive changes in the business world over the past ten years, exploring the influence of globalization, new technology, and mergers on culture and organization change. New case examples help illustrate the principals at work and bring focus to emerging issues in international, nonprofit, and government organizations as well as business. Organized around the questions that change agents most often ask, this new edition of the classic book will help anyone from line managers to CEOs assess their culture and make it more effective.Offers a new edition of a classic work with a focus on practitionersIncludes new case examples and information on globalization, the effects of technology, and managerial competenciesCovers the basics on changing culture and includes a wealth of practical advice
The Corporate Culture Survival Guide (J-b Warren Bennis Ser. #158)
by Edgar H. Schein Peter A. ScheinEffective, sustainable cultural change requires evolution, not disruption The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of 'culture' down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success—or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures. Corporate culture begins with the founder, and evolves—or not—over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change. Understand when to assess your culture, and how to do it objectively Learn how cultures evolve and change over time, for better or worse Discover the reality of multiculturalism amidst the rise of globalization Evolve your culture to more effectively serve your organization Each of us is a part of many cultures—what you do, where you live, where you grew up, what you enjoy, how you live; in the workplace, many different people with many different cultures come together toward a common goal—will these cultures clash or synergize? The Corporate Culture Survival Guide shows you how to create an overarching corporate culture that gets everyone on the same page to drive your organization's success.
The Corporate Diplomacy Challenge: A Leader's Guide to Navigating this Important Career Transition
by Michael D. WatkinsMany leaders are used to wielding authority and making executive decisions with their place in the hierarchy in mind. But what happens when leaders move into positions where getting things done suddenly depends more on influence and the ability to build coalitions of support than on authority? Whether your new role involves navigating within a "matrix" organization, negotiating with powerful external partners, such as government agencies, or leading a critical support function, such as HR or IT, without control over critical budgets, you need to learn how to practice corporate diplomacy--effectively leveraging organizational alliances, networks, and other business relationships to get things done. In this chapter, transition acceleration expert Michael Watkins shows you how. This chapter was originally published as Chapter 3 of "Your Next Move: The Leader's Guide to Navigating Major Career Transitions."