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The Cure for Burnout: How to Find Balance and Reclaim Your Life
by Emily Ballesteros&“An empowering guidebook to combatting burnout . . . Emily Ballesteros&’s advice is useful and practical, especially for young workers eager to reclaim their time and energy.&”—Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster BetterIs dread the first thing you feel when you wake up in the morning? Are you working in the evenings and on weekends to catch up? Have you already beat burnout once, only to find it creeping back? If you answered yes to any of these, you&’re in need of a cure for burnout. In The Cure for Burnout, burnout management coach and TikTok influencer Emily Ballesteros combines scientific and cultural research, her expertise in organizational psychology, and the tried-and-true strategies she&’s successfully implemented with clients around the globe to demystify burnout for our post-pandemic world – and set you on a path toward a life of personal and professional balance. Ballesteros outlines five areas in which you can build healthy habits to combat burnout—mindset, personal care, time management, boundaries, and stress management. She offers clear, easy-to-implement tools to help you find greater balance, energy, and fulfillment, showing you how to:• break burnout habits that keep you in a pattern of chronic overwhelm• create sustainable work/life balance through predictable personal care• get more done in less time while creating forward momentum toward a meaningful life• identify and set your personal and professional limits, guilt-free• master your stress and detach from your stressorsThe Cure for Burnout provides a holistic method for burnout management to address the epidemic of our always-on, chronically overextended culture, empowering us to reclaim control of our own lives once and for all.
The Cure for Obamacare
by Sally C. PipesThis Broadside will look at the changes that can be made to halt the full implementation of the law over the next few years, including repealing parts of the act that are unpopular with members of both parties. These parts are the medical device tax, IPAB, the new 3.8 percent tax on unearned income, to name a few.Also covered will be potential reforms to Medicare and Medicaid, two major entitlement programs that, if not reformed to ensure sustainability for those who really need these programs, will be bankrupt by 2024. There are a number of important lawsuits that will come before the courts this year on issues such as the exchanges, employer and individual mandates, and the contraception mandate. These will be highlighted and their potential impact on the law will be discussed.Finally, there is the issue of defunding the Medicaid expansion and the federal tax subsidies which, unless changed, will add tremendously to the cost of health care in this country. With the current fiscal crisis, these programs must be scaled back.Like welfare reform, the battle to bring about meaningful health care reform is a long-term fight. We must not give up. The election of 2016 will be very important for the future direction of health care. A reform plan will be offered. If Obamacare is not repealed and replaced, the U.S. will be on the road to a single-payer, "Medicare for All" system such as exists in Canada. We, too, will face long waiting lists, rationed care, and a lack of access to the latest technology and treatments. Examples will be given. America will be on the "Road to Serfdom" and there will be no off-ramp.
The Cure: How a Father Raised $100 Million—and Bucked the Medical Establishment—in a Quest to Save His Children
by Geeta Anand“Amazing….Explores human courage under the most trying circumstances.” —New York Post“An inspirational story about business, medical science, and one father’s refusal to give up hope.” —Boston GlobeThe book that inspired the movie, Extraordinary Measures, starring Harrison Ford, Brendan Fraser, and Keri Russell, The Cure by Pulitzer Prize-winning journalist Geeta Anand is the remarkable true story of one father’s determination to find a cure for his terminally sick children even if it meant he had to build a business from scratch to do so. At once a riveting story of the birth of an enterprise—ala Tracy Kidder’s The Soul of a New Machine—and a inspiring tale of the indomitable human spirit in the vein of Erin Brockovich and A Civil Action, The Cure is a testament to ingenuity, unflagging will, and unconquerable love.
The Curious Culture of Economic Theory
by Ran SpieglerAn essay collection that insightfully explores the professional culture of contemporary economic theory, highlighting key features of successful economic theory from the last quarter century.When is a theoretical result taken seriously enough for economic application? How do theorists actively try to influence this judgment? What determines whether a new theoretical subfield adopts a &“pure&” or an &“applied&” style? How do theorists respond to economists&’ penchant for &“rational&” explanations of human behavior? These are just some of the questions regarding the professional culture of contemporary economic theory that Ran Spiegler attempts to answer in this incisive essay collection, The Curious Culture of Economic Theory. In exploring these questions, Spiegler addresses the norms that economic theorists apply as they produce, evaluate, and disseminate research.Introducing a new genre—a kind of cultural criticism of economic theory—the essays in this unique collection highlight elements of style and rhetoric that characterize classic pieces of economic theory from the last quarter century. For each piece, Spiegler offers a precise yet accessible exposition of modern classics of economic theory while placing them in the broader context of the field&’s professional culture. Affectionate in its criticism and anthropological in its approach, The Curious Culture of Economic Theory is as valuable a complement to standard textbooks in graduate-level economic theory, game theory, and behavioral economics as it is to the libraries of practicing economic theorists, academic economists, historians of economic thought, and philosophers of economics.
The Curmudgeon's Guide to Getting Ahead: Dos and Don'ts of Right Behavior, Tough Thinking, Clear Writing, and Living a Good Life
by Charles MurrayFor those starting out in their careers--and those who wish to advance more quickly--this is a delightfully fussy guide to the hidden rules of the road in the workplace and in life. As bestselling author and social historian Charles Murray explains, at senior levels of an organization there are curmudgeons everywhere, judging your every move. Yet it is their good opinion you need to win if you hope to get ahead. Among the curmudgeon's day-to-day tips for the workplace: * Excise the word "like" from your spoken English * Don't suck up * Stop "reaching out" and "sharing" * Rid yourself of piercings, tattoos, and weird hair colors * Make strong language count His larger career advice includes: * What to do if you have a bad boss * Coming to grips with the difference between being nice and being good * How to write when you don't know what to say * Being judgmental (it's good, and you don't have a choice anyway) And on the great topics of life, the curmudgeon urges us to leave home no matter what, get real jobs (not internships), put ourselves in scary situations, and watch Groundhog Day repeatedly (he'll explain). Witty, wise, and pulling no punches, The Curmudgeon's Guide to Getting Ahead is an indispensable sourcebook for living an adult life.From the Hardcover edition.
The Currency of Confidence: How Economic Beliefs Shape the IMF’s Relationship with Its Borrowers (Cornell Studies In Money Ser.)
by Stephen C. NelsonThe IMF is a purposive actor in world politics, primarily driven by a set of homogenous economic ideas, Stephen C. Nelson suggests, and its professional staff emerged from an insular set of American-trained economists. The IMF treats countries differently depending on whether that staff trusts the country's top officials; that trust in turn depends on the educational credentials of the policy team that Fund officials face across the negotiating table. Intellectual differences thus lead to lasting economic effects for the citizens of countries seeking IMF support. Based on deep archival research in IMF archives and personnel files, Nelson argues that the IMF has been the Johnny Appleseed of neoliberalism: neoliberal policymakers sprout and take root in countries that have spent recent decades living under the Fund’s conditional lending arrangements. Nelson supports his argument through quantitative measures and illustrates the dynamics of relations between the Fund and client countries in a detailed examination of newly available archives of four periods in Argentina’s long and often bitter relations with the IMF. The Currency of Confidence ends with Nelson’s examination of how the IMF emerged from the global financial crisis as an unexpected victor. 02 The IMF is a purposive actor in world politics, primarily driven by a set of homogenous economic ideas, Stephen C. Nelson suggests in The Currency of Confidence, and its professional staff emerged from an insular set of American-trained economists
The Currency of Empire: Money and Power in Seventeenth-Century English America
by Jonathan BarthIn The Currency of Empire, Jonathan Barth explores the intersection of money and power in the early years of North American history, and he shows how the control of money informed English imperial action overseas.The export-oriented mercantile economy promoted by the English Crown, Barth argues, directed the plan for colonization, the regulation of colonial commerce, and the politics of empire. The imperial project required an orderly flow of gold and silver, and thus England's colonial regime required stringent monetary regulation. As Barth shows, money was also a flash point for resistance; many colonists acutely resented their subordinate economic station, desiring for their local economies a robust, secure, and uniform money supply. This placed them immediately at odds with the mercantilist laws of the empire and precipitated an imperial crisis in the 1670s, a full century before the Declaration of Independence.The Currency of Empire examines what were a series of explosive political conflicts in the seventeenth century and demonstrates how the struggle over monetary policy prefigured the patriot reaction to the Stamp Act and so-called Intolerable Acts on the eve of American independence.Thanks to generous funding from the Arizona State University and George Mason University, the ebook editions of this book are available as Open Access (OA) volumes from Cornell Open (cornellopen.org) and other Open Access repositories.
The Currency of Justice: Fines and Damages in Consumer Societies
by Pat O'MalleyFines and monetary damages account for the majority of legal sanctions across the whole spectrum of legal governance. Money is, in key respects, the primary tool law has to achieve compliance. Yet money has largely been ignored by social analyses of law, and especially by social theory. The Currency of Justice examines the differing rationalities, aims and assumptions built into money’s deployment in diverse legal fields and sanctions. This raises major questions about the extent to which money appears as an abstract universal or whether it takes on more particular meanings when deployed in various areas of law. Indeed, money may be unique in that it can take on the meanings of punishment, compensation, denunciation or regulation. The Currency of Justice examines the implications of the ‘monetization of justice’ as life is increasingly regulated through this single medium. Money not only links diverse domains of law; it also links legal sanctions to other monetary techniques which govern everyday life. Like these, the concern with monetary sanctions is not who pays, but that money is paid. Money is perhaps the only form of legal sanction where the burden need not be borne by the wrongdoer. In this respect, this book explores the view that contemporary governance is less concerned with disciplining individuals and more concerned with regulating distributions and flows of behaviours and the harms and costs linked with these.
The Currency of Politics: The Political Theory of Money from Aristotle to Keynes
by Stefan EichMoney in the history of political thought, from ancient Greece to the Great Inflation of the 1970sIn the wake of the 2008 financial crisis, critical attention has shifted from the economy to the most fundamental feature of all market economies—money. Yet despite the centrality of political struggles over money, it remains difficult to articulate its democratic possibilities and limits. The Currency of Politics takes readers from ancient Greece to today to provide an intellectual history of money, drawing on the insights of key political philosophers to show how money is not just a medium of exchange but also a central institution of political rule.Money appears to be beyond the reach of democratic politics, but this appearance—like so much about money—is deceptive. Even when the politics of money is impossible to ignore, its proper democratic role can be difficult to discern. Stefan Eich examines six crucial episodes of monetary crisis, recovering the neglected political theories of money in the thought of such figures as Aristotle, John Locke, Johann Gottlieb Fichte, Karl Marx, and John Maynard Keynes. He shows how these layers of crisis have come to define the way we look at money, and argues that informed public debate about money requires a better appreciation of the diverse political struggles over its meaning.Recovering foundational ideas at the intersection of monetary rule and democratic politics, The Currency of Politics explains why only through greater awareness of the historical limits of monetary politics can we begin to articulate more democratic conceptions of money.
The Current Account and Foreign Debt
by John PitchfordIt is generally assumed that current deficits are intrinsically bad and in need of correction. The Current Account and Foreign Debt argues that this is not always the case. The author analyses a broad range of issues in support of this argument. These include: * Approaches to current account balance * Short run issues * Longer run issues * Policy The book can be read as an integrated whole, or alternatively, each chapter can be consulted without reference to the others. The Current Account and Foreign Debt provides the counterbalance to a common misapprehension in economic theory. It will be a valuable guide for all those interested in international monetary theory.
The Current Economy: Electricity Markets and Techno-Economics
by Canay Özden-SchillingElectricity is a quirky commodity: more often than not, it cannot be stored, easily transported, or imported from overseas. Before lighting up our homes, it changes hands through specialized electricity markets that rely on engineering expertise to trade competitively while respecting the physical requirements of the electric grid. The Current Economy is an ethnography of electricity markets in the United States that shows the heterogenous and technologically inflected nature of economic expertise today. Based on ethnographic fieldwork among market data analysts, electric grid engineers, and citizen activists, this book provides a deep dive into the convoluted economy of electricity and its reverberations throughout daily life. Canay Özden-Schilling argues that many of the economic formations in everyday life come from work cultures rarely suspected of doing economic work: cultures of science, technology, and engineering that often do not have a claim to economic theory or practice, yet nonetheless dictate forms of economic activity. Contributing to economic anthropology, science and technology studies, energy studies, and the anthropology of expertise, this book is a map of the everyday infrastructures of economy and energy into which we are plugged as denizens of a technological world.
The Curriculum
by Stanley BingThe Only Business School You'll Ever NeedFrom the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain how business works, and how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. Included are key chapters on not appearing stupid (mandatory for entry-level students); fabricating a sustainable business personality; management, group dynamics, and the art of selling; self-branding and self-marketing; mastering electronic communications; and dealing with bosses and other crazy people.After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters. Enroll in The Curriculum, and his secrets will be yours--along with an attractive diploma, suitable for framing.
The Curse of Cash
by Kenneth S RogoffFrom the New York Times bestselling author of This Time Is Different, "a fascinating and important book" (Ben Bernanke) about phasing out most paper money to fight crime and tax evasion--and to battle financial crises by tapping the power of negative interest ratesThe world is drowning in cash--and it's making us poorer and less safe. In The Curse of Cash, Kenneth Rogoff, one of the world's leading economists, makes a persuasive and fascinating case for an idea that until recently would have seemed outlandish: getting rid of most paper money.Even as people in advanced economies are using less paper money, there is more cash in circulation--a record $1.4 trillion in U.S. dollars alone, or $4,200 for every American, mostly in $100 bills. And the United States is hardly exceptional. So what is all that cash being used for? The answer is simple: a large part is feeding tax evasion, corruption, terrorism, the drug trade, human trafficking, and the rest of a massive global underground economy.As Rogoff shows, paper money can also cripple monetary policy. In the aftermath of the recent financial crisis, central banks have been unable to stimulate growth and inflation by cutting interest rates significantly below zero for fear that it would drive investors to abandon treasury bills and stockpile cash. This constraint has paralyzed monetary policy in virtually every advanced economy, and is likely to be a recurring problem in the future.The Curse of Cash offers a plan for phasing out most paper money--while leaving small-denomination bills and coins in circulation indefinitely--and addresses the issues the transition will pose, ranging from fears about privacy and price stability to the need to provide subsidized debit cards for the poor.While phasing out the bulk of paper money will hardly solve the world's problems, it would be a significant step toward addressing a surprising number of very big ones. Provocative, engaging, and backed by compelling original arguments and evidence, The Curse of Cash is certain to spark widespread debate.
The Curse of Cash: How Large-Denomination Bills Aid Crime and Tax Evasion and Constrain Monetary Policy
by Kenneth S. Rogoff“A brilliant and lucid new book” (John Lanchester, New York Times Magazine) about why paper money and digital currencies lie at the heart of many of the world’s most difficult problems—and their solutionsIn The Curse of Cash, acclaimed economist and bestselling author Kenneth Rogoff explores the past, present, and future of currency, showing why, contrary to conventional economic wisdom, the regulation of paper bills—and now digital currencies—lies at the heart some of the world’s most difficult problems, but also their potential solutions. When it comes to currency, history shows that the private sector often innovates but eventually the government regulates and appropriates. Using examples ranging from the history of standardized coinage to the development of paper money, Rogoff explains why the cryptocurrency boom will inevitably end with dominant digital currencies created and controlled by governments, regardless of what Bitcoin libertarians want. Advanced countries still urgently need to stem the global flood of large paper bills—the vast majority of which serve no legitimate purpose and only enable tax evasion and other crimes—but cryptocurrencies are like $100 bills on steroids.The Curse of Cash is filled with revealing insights about many of the most pressing issues facing monetary policymakers, from quantitative easing to alternative inflation targeting regimes. It also explains in detail why, if low interest rates persist, the best way to reinvigorate monetary policy is to implement fully effective and unconstrained negative interest rates.Provocative, engaging, and backed by compelling original arguments and evidence, The Curse of Cash has sparked widespread debate and its ideas have moved to the center of financial and policy discussions.
The Curse of Natural Resources
by Sevil AcarThis book examines the paradox that resource-rich countries often struggle to manage their resources in a way that will help their economies thrive. It looks at how a country's political regime and quality of governance can determine the degree to which it benefits - or suffers - from having natural resources, shifting away from the traditional focus on economic growth data to study the complex implications of these resources for human well-being and sustainable development. To this end, Acar examines a panel of countries in terms of the effects of their natural resources on human development and genuine saving, which is a sustainability indicator that takes into account the welfare of future generations by incorporating the changes in different kinds of capital. Acar finds that the exportation of agricultural raw materials is associated with significant deterioration in human development, while extractive resource exports, such as energy and minerals, have negative implications for genuine savings. Next, the book compares the development path of Norway before and after discovering oil, contrasting it with Sweden's development. The two countries, which followed almost identical paths until the 1970s, diverged significantly in terms of per capita income after Norway found oil.
The Curse of the Mogul
by Ava Seave Bruce C. Greenwald Jonathan A. KneeIf Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.
The Curve
by Nicholas LovellIt's the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free? There are millions of potential customers in the world. Most of them won't pay anything for your product. But some will pay almost anything. The challenge is to find the latter without wasting time and money on the former. In The Curve, Nicholas Lovell weaves together stories from disparate industries to show how smart companies are solving this puzzle. From video games to pop music to model trains, the Internet helps businesses forge direct relationships with a vast global audience by building communities and offering bespoke products and experiences. In many cases, businesses can win by sharing their product (or a version of their product) for free, allowing it to spread as widely as possible. Eventually, a huge number of freeloaders spread the word to the superfans who value that product the most. And a small number of superfans will love a product so much that they will spend substantial sums of money on it--given the chance. These high-value customers are enough to fuel a profitable business. For example: Nine Inch Nails front man Trent Reznor gave away his album for free to find the 2,500 hardcore fans who wanted the $300 limited ultradeluxe edition. Bigpoint, an independent game developer, released three adventure games to 130 million users--and made 80 percent of its $80 million revenue from just 23,000 users, who spent money to upgrade their game-playing arsenal. King Arthur Flour shares useful recipes and tips on its Web site, enchanting a cult of devoted bakers, many of whom happily travel to its Vermont headquarters for expensive specialty baking classes. This approach doesn't apply just to digital products anymore. With the advent of 3D printing, customization of physical goods is easier and cheap, and companies can truly tailor their offerings to their customers. A doll company can personalize everything from hair color to eye shape, and automakers and technicians can create laser-scanned replacement parts for classic cars. Although the potential for piracy will spread to industries that believed they were immune to such disruption, businesses have an opportunity to make money in this new paradigm by offering variety, complexity, and flexibility at little to no extra cost. What Lovell calls the Curve is a ranking of your company's potential customers from those most likely to least likely to pay for your product or service. It charts their interest against the amount they are prepared to spend--be it nothing at all or thousands of dollars. The curve itself separates your revenue opportunity (willing big spenders, your superfans) on the left from your marketing opportunity (freeloaders, whose only acceptable price point is $0) on the right. The area under the curve is the total amount of money you might be able to get from your customers or fans. Lovell offers a strategy to draw more people into your orbit than was possible when physical costs limited your ability to expand. The Curve heralds a new era of creativity and business freedom.
The Curve Ahead: Discovering the Path to Unlimited Growth
by Dave PowerWhy do most growth companies stop growing? What can leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions using examples from brands like LoJack and Myspace which experienced a similar decline. This book will help SMEs overcome the growth hump by providing tools to succeed and thrive.
The Custom-Fit Workplace
by Nanette Fondas Joan BladesIdeas for transforming the workplace to fit today's workforceIn this book, Blades and Fondas offer business professionals an indispensable handbook for transforming the way we work and breaking free from the old, inflexible, 40-hour workweek. The authors show creative ways for individuals to fit work requirements with life obligations, and persuade managers to adopt these custom-fit work strategies to improve their bottom line. Readers will finish the book convinced of the place of custom-fit work arrangements in today's workplace--and of how honoring employees' lives outside of work is an effective and innovative strategy for both managers and organizations. Featuring compelling stories of companies like Jet Blue, Ernst & Young, and Best Buy, the book profiles strategies that are gaining traction in workplaces across the country: · New twists on traditional flexible hours and part-time work strategies· Virtual workplaces· Results-Only Work Environments (ROWEs)· "Babies at Work" programs· "On ramp and off ramp" opportunitiesPractical and engaging, The Custom-Fit Workplace provides individuals and employers the tools they need to be successful and happy both at work and in life.
The Customer Asset: Understanding and Managing its Value (Palgrave Studies in Marketing, Organizations and Society)
by Neil Bendle Shane WangThis book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.
The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy
by Chris Adlard Daniel BausorHow organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. Future business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to: Lead their organisations to more profitable and sustainable growth Transform their organisations to become truly customer-centric with the C-change growth engine Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success Help their companies adapt to, and profit from, the new realities of the Customer Economy Gain important insights from business leaders on best practice in key customer-centric growth areas The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.
The Customer Centricity Ebook Collection (3 Books): Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit
by Peter Fader Michael Ross Sarah E. Toms Bruce G. HardieAvailable for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes three books in a single volume:> Customer Centricity, by Peter Fader> The Customer Centricity Playbook, by Peter Fader and Sarah Toms> The Customer-Base Audit, by Peter Fader, Bruce Hardie, and Michael RossThe Customer Centricity Ebook Collection offers a comprehensive guide to understanding, implementing, and measuring the impact of customer-centric strategies.
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
by Peter Fader Sarah Toms2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR’s Marketplace, and a Google Talk, The Customer Centricity Playbook offers “actionable insights to drive immediate value,” according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive’s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader’s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. “A must-read.” —Aimee Johnson, Chief Marketing Officer, Zillow “The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction.” —Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0“Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders.”—Susan Johnson, Chief Marketing Officer, SunTrust Banks
The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Ser.)
by Anders GronstedtBased on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
The Customer Copernicus: How to be Customer-Led
by Charlie Dawson Seán MeehanSome companies are great for customers – not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters – obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. The Customer Copernicus answers the question that follows – if it’s obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. The Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.