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Rule of Thumb: A Small Business Guide To Sustainability (Rule of Thumb #5)
by Dr Beverly BrowningReal world and commonly understood examples and experiences help the reader identify strengths which underscore a healthy marketing business plan and mistakes to avoid. Rules of Thumb throughout create easy to remember and apply fundamental principles and guideposts along the marketing journey.
Rule of Thumb: A Guide To Small Business Marketing (Rule of Thumb #2)
by David CatalanIn clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!
Rule of Thumb: A Guide To Peak Performance Through People (Rule of Thumb #10)
by Todd ConkrightIn order for your company to achieve its goals, you need the right people in the right places, motivated to achieve success. Once you have the right talent, they need something from you - consistent, inspired, and effective leadership. While this sounds like common knowledge, many businesses run below standards they once held high for themselves because of inconsistent leadership, lack of accountability, and poor customer service. Learn how to grow your business and ensure your employees are performing their best by: 1) Defining your staffing needs; 2) Knowing what metrics and results to measure; 3) Coaching for maximum performance; 4) Providing positive discipline; and 5)
Rule of Thumb: A Guide To Small Business Growth (Rule of Thumb #7)
by Linda Swalling FettigRule of Thumb: A Guide to Small Business Growth is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to grow their business. Almost everyone dreams of inventing the next big product or offering the most requested service and growing their business. Business growth is an exciting and often very hectic time in the life cycle of a business and understanding growth strategies is vital to the health of your business. Rule of Thumb: A Guide to Small Business Growth helps entrepreneurs understand corporate growth and learn about resources available to help make growth possible. This book will help you learn how to work "on" your business even as you work "in" your business.
Rule of Thumb: A Guide To Communication Basics For Small Business Owners And Managers (Rule of Thumb #4)
by Marian Shalander KaiserRule of Thumb: A Guide to Communication for Small Business Owners and Managers is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of identifying and adopting effective communication skills. Just how important are effective communication skills? The answer is critically important, especially in the professional world. Employer surveys consistently reveal the importance of effective communication skills for securing a job, as well as for job performance, career advancement and the overall success of a business. Good communication reflects directly on the company, creating trust and presenting a professional image to build better business relationships. No one is born an excellent communicator. Excellent communication skills are learned and anyone can learn the skills to communicate effectively in both written and oral messages. This book provides basic information to help you improve both written and oral communication skills. It shows you how to be kind to your readers by making what you've written interesting and easy to understand. Keep it clear. Keep it simple. Keep it to the point.
Rule of Thumb: A Guide to Small Business Basics (Rule of Thumb #1)
by Michael Mitilier Marian Shalander Kaiser<i>Rule of Thumb: A Small Business Guide to Basics</i> is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to operate a small business. A business owner needs to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success. <i>Rule of Thumb: A Small Business Guide to Basics,</i> will assist you in gaining a basic understanding of what it takes to operate a small business successfully.
Rule of Thumb: A Small Business Guide To Software Technology (Rule of Thumb #9)
by Michael Mitilier Melissa TurnerBecoming the leader of a successful company requires not only good business sense, but also the knowledge to effectively use a multitude of software technologies to communicate effectively with clients. However, when it comes to putting business software to good use, many individuals find themselves navigating the vast expanse of technology alone, wasting valuable time and money through trial and error. "Rule of Thumb: A Guide to Small Business Software Technology" provides useful tips and guidelines to get you on the fast-track to creating professional-looking documents with the Microsoft Office Suite and PDF technology. This easy to follow book includes step-by-step instructions and time-saving shortcuts. it's a must-have reference guide for all small business owners and those looking to improve their knowledge of these essential business tools.
Rule of Thumb: A Guide To Marketing Yourself For Success (Rule of Thumb #3)
by Rita RockerIn today's competitive business environment, good manners, proper speech, a dynamic appearance, professional communication and networking skills can make the difference between getting ahead and being left behind. Even in business relationships, people are judged by how they act, speak, look, and write. It takes seven seconds to capture your prospect's or audience's attention. In those first few moments, people are making judgments about your image, outlook on life, moral character, economic and educational levels, trustworthiness, social position and future success. Use this book to build a successful, personal brand, NOW!
Rule of Thumb: A Guide To Sales Strategy (Rule of Thumb #6)
by Jill SlupeWhy are some businesses more successful than others? The most successful businesses in the world don't have complicated secrets to their success. They have one simple thing that draws success to them magnetically: a well-defined sales strategy. Jill Slupe, founder of the sales acceleration firm Verde Martin, has successfully led businesses to sales growth for more than two decades. Rule of Thumb: A Small Business Guide to Sales Strategy shares practical insights and methods you can use to accelerate sales in your own business and enjoy the success you desire. You will learn: 1) How to accurately analyze your business 2) How to identify and develop your sales goals 3) How to implement goal attaining strategies to drive revenue. 4) How to market and position your brand and more!
Rule of Thumb: A Small Business Guide To Customer Service And Relaltionships (Rule of Thumb #8)
by Lisa TschaunerRule Of Thumb: A Guide to Customer Service and Business Relationships is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to create unrivaled customer service and long-lasting business relationships. In today's business world the customer service experience is the most critical component that can lead small businesses to remarkable success. It can be a business owner's greatest asset if it is properly implemented, practiced on a regular basis and customized to meet the needs and wants of customers. The relationships entrepreneurs and small business owners have with customers is a key component to their business's growth and evolution to the next level. Learn how to build outstanding and valuable relationships with customers and clients by: 1) Identifying the needs and wants of your customers; 2) Seizing opportunities and recognizing and addressing challenges; 3) Creating successful communication strategies; 4) Developing best practices for follow-up; 5) and more! Competition is fierce in our current economy. Prepare yourself to be a leader in your industry and the best at your business. You have the power to create an unforgettable experience and lasting impression on your customers. This book will lead you to develop your own dynamic and unique strategies that are sure to grow your business.
Rule of Thumb: A Guide To Developing Mission, Vision, And Value Statements (Rule of Thumb #11)
by Sonia KeferYour company's Vision statement is not just a grouping of words in a pretty frame that greets visitors as they enter your business. Each part of a company's Vision, the Value, Vision, and Mission statement are powerful statements of purpose each organization, just starting out or established, need in order to secure loyal customers, committed shareholders, and the best employees possible. Whether you are starting a new business endeavor or have an existing company this guide presents a clear, easy to follow, and comprehensive process for developing and using your organization's mission, vision, and value statements.
Rule the Freakin' Markets: How to Profit in Any Market, Bull or Bear
by Michael ParnessIn 1998, Michael Parness was a struggling playwright and screenwriter who was leaving the stability of his successful sports memorabilia business to write full-time. Following the advice of a stockbroker, he invested his nest egg of $150,000. But the October 1998 crash gutted his portfolio by 80% and his stocks failed to recover. With virtually no income and no financial cushion, he found himself in a tiny low-rent apartment with time to think about what had happened, and, eventually, enact financial revenge. In January 1999, he opened an online brokerage account and set out to get his money back. And in fifteen months, Michael Parness turned $33,000 into seven million dollars, started the online trading website "Trend Fund" where thousands of traders Rule the Freakin' Markets with him, and had his life story optioned by a major Hollywood producer!In Rule the Freakin' Markets, Michael Parness uses visual aids combined with practice exercises to show online traders and investors how to: * Practice responsible trading techniques that maximize reward and limit risk* Avoid the "7 deadly sins plus fear" that block success in the market* Protect investments no matter what the market does* Understand how market psychology drives daily and cyclical market moves* Avoid the pitfalls of trading in cyberspace* Recover and learn from significant losses* Strategize and anticipate, rather than overreact or freeze when change occurs * And finally, live full and satisfying lives as tradersWith its lively tone and refreshing approach to trading and investing, Rule the Freakin' Markets is an essential guide for online traders and investors alike.
Rule the Room: A Unique, Practical and Comprehensive Guide to Making a Successful Presentation
by Jason Teteak Dale BurgLearn how to create a customized, memorable presentation; feel more prepared and confident; and engage and entertain even the most challenging audience.Author Jason Teteak gives you fifty immediately actionable techniques that apply to beginners as well as seasoned presenters, and cover all areas from content creation to delivery skills to audience management. Rule the Room can help you solve every presentation challenge with practical, step-by-step guidance—not theoretical fluff—on sixteen essential topics such as overcoming your fear, finishing on time every time, customizing your presentation, and making the audience laugh. Jason offers unique tools to presenters such as, a tool to make sure you’ll deliver a flawless presentation without relying on a script, an analysis to help you know exactly how to entertain your audience by being yourself, a never-fail technique to repeatedly engage and re-engage your listeners, an exercise that will guarantee you are telling your audience exactly what they want to know, and insights that you can use to get your message across to every type of learner in the room.
Rule Your Freakin' Retirement: How to Retire Rich by Actively Managing Your Assets
by Michael ParnessDON'T PANIC. RULE!Market turbulence has made opening monthly 401(k) statements shocking rather than reassuring. Michael "Waxie" Parness can help.The standard strategies and advice regarding your retirement accounts are NOT working. Many people's 401(k)s are now 201(k)s, and it may get worse. YOU need to take control of your retirement, and your life. Rule Your Freakin' Retirement, through practical and pragmatic advice and examples, will teach you alternatives to the "buy, hold, and pray" strategies most investment advisers give. In today's world you need fresh ideas, and this book gives you the tools you need to not only protect what you have in your IRA, but to grow it in an aggressive, time-tested, yet easily managed way. And, yes, a safer way!Building on his successful Rule the Freakin' Markets, master trader and motivational speaker Michael Parness applies the same aggressive strategies to normally ignored or undermanaged 401(k), IRA, and other retirement accounts. Contrary to conventional wisdom, Parness argues that no matter what age you are, NOW is the time to adopt active, aggressive, and controlled strategies to ensure a fully funded, real retirement on your own terms, not subject to market gyrations out of your control. He outlines, in plain language, bold but practical strategies emphasizing research and tailoring approaches to individual needs.With record numbers of baby boomers entering or nearing retirement, and succeeding generations caught by a volatile economy, Rule Your Freakin' Retirement offers tangible, proven, no-nonsense advice that all can profit from, in the engaging Waxie style.
The Ruler's Guide: China's Greatest Emperor and His Timeless Secrets of Success
by Chinghua TangIn the classic tradition of Sun Tzu’s The Art of War, here for the first time in English is the timeless wisdom of China’s greatest emperor Tang Taizong (598-649 AD), which is still being studied more than 1300 years later as an invaluable guide to leading and managing.Tang Taizong is arguably the greatest Emperor in Chinese history. In Asia, many historians rank him with such rulers as Augustus, Genghis Khan, and Napoleon. When he founded the Tang dynasty, Taizong was only twenty-eight years old, and his chief accomplishments were on the battlefield, where he personally slew 1,000 of the enemy. Ultimately, he would defeat the descendants of Attila the Hun, open up the Silk Road trading route, create a golden age of prosperity and cosmopolitan culture, preside over a society in which women enjoyed higher status, and allow Christianity and Islam into China for the first time as well as introduce Buddhism into Tibet. His dynasty would last 300 years. Here, author Chinghua Tang presents conversations between Taizong and his gifted advisers that reveal core aspects of leadership, among them: how to appraise oneself and assess others, how to enhance organizational effectiveness, how to compete with rivals, how to grow power and influence without losing the respect of others, how to learn from the rise and fall of predecessors, and how to craft one’s legacy. An indispensable guide that is as relevant for a middle-manager, military commander, or athletic coach as for a school principal, political leader, or over-stressed parent, The Ruler’s Guide doesn’t just reveal the insights that have kept Taizong’s legacy alive, it spells out how that wisdom is a match for today’s fast-paced, ever changing world.
Rules and Choice in Economics: Essays in Constitutional Political Economy (Economics As Social Theory Ser.)
by Viktor J VanbergFirst published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Rules and Unruliness: Canadian Regulatory Democracy, Governance, Capitalism, and Welfarism
by G. Bruce Doern Michael J. Prince Richard J. SchultzA critical examination of Canadian regulatory governance and politics over the past fifty years, Rules and Unruliness builds on the theory and practice of rule-making to show why government "unruliness" - the inability to form rules and implement structures for compliance - is endemic and increasing. Analyzing regulatory politics and governance in Canada from the beginning of Pierre Trudeau's era to Stephen Harper's government, the authors present a compelling argument that current regulation of the economy, business, and markets are no longer adequate to protect Canadians. They examine rules embedded in public spending programs and rules regarding political parties and parliamentary government. They also look at regulatory capitalism to elucidate how Canada and most other advanced economies can be characterized by co-governance and co-regulation between governments, corporations, and business interest groups. Bringing together literature on public policy, regulation, and democracy, Rules and Unruliness is the first major study to show how and why increasing unruliness affects not only the regulation of economic affairs, but also the social welfare state, law and order, parliamentary democracy, and the changing face of global capitalism.
Rules-Based Fiscal Policy in Emerging Markets
by George KopitsInspired by the experience of some advanced economies, a number of emerging market economies have recently adopted rules limiting the budget deficit, expenditure level, or indebtedness of the public sector, while others consider them for eventual adoption. This volume brings together policy analysts to discuss the rationale, suitability, and usefulness of fiscal policy rules in emerging market economies. Grouped under three main parts (political economy and macroeconomic setting; design issues at the national level; design issues at the subnational level), the chapters have a practical orientation, based on conceptual grounding.
Rules-Based Fiscal Policy in France, Germany, Italy, and Spain
by Steven Symansky Teresa Dabàn Enrica Detragiache Gabriel Di Bella Gian Maria Milesi-FerrettiIn recent decades, most industrial countries have seen a sharp rise in the size of government and a large accumulation of public debt. An increasing number of countries have adopted formal fiscal rules to deal with high public debt levels, such as balanced-budget rules or multiyear frameworks that limit discretionary fiscal policy. This paper studies the design of fiscal rules and frameworks, focusing on the experiences in France, Germany, Italy, and Spain.
Rules, Contracts and Law Enforcement in the Ottoman Empire: The Case of Tax-Farming Contracts (Palgrave Studies in Institutions, Economics and Law)
by Bora Altay Fuat OğuzThis book examines the role of institutions and law on the economic performance of the Ottoman Empire between 1500 and 1800. By focussing on the pre-industrial period, the transition to industrialisation and the mechanisms behind it can be explored. Particular attention is given to the allocation of financial resources towards more productive and efficient economic activities and the role this played in economic divergence among societies. A comparative analysis with European societies highlights the importance of non-economic institutions during the pre-industrial period. This book aims to provide new analytical perspectives and ways of thinking about how the Ottoman Empire lost its powerful economic and political structures. It is relevant to students and researchers interested in economic history, law and economics, and the political economy.
Rules for International Monetary Stability: Past, Present, and Future
by Michael D. Bordo and John B. Taylor, editorsSince the end of the Great Recession in 2009 the central banks of the advanced countries have taken unprecedented actions to reflate and stimulate their economies. There have been significant differences in the timing and pace of these actions. These independent monetary policy actions have had significant spillover effects on the economies and monetary policy strategies of other advanced countries. In addition the monetary policy actions and interventions of the advanced countries have had a significant impact on the emerging market economies leading to the charge of 'currency wars.' The perceived negative consequences of spillovers from the actions of national central banks has led to calls for international monetary policy coordination. The arguments for coordination based on game theory are the same today as back in the 1980s, which led to accords which required that participant countries follow policies to improve global welfare at the expense of domestic fundamentals. This led to disastrous consequences. An alternative approach to the international spillovers of national monetary policy actions is to view them as deviations from rules based monetary policy. In this view a return to rules based monetary policy and a rolling back of the " global great deviation" by each country's central bank would lead to a beneficial policy outcome without the need for explicit policy coordination. In this book we report the results from a recent conference which brought together academics, market participants, and policy makers to focus on these issues. The consensus of much of the conference was on the need for a classic rules based reform of the international monetary system.
Rules for Modern Life: A Connoisseur's Survival Guide
by Sir David TangDo gentlemen wear shorts? What are the rules regarding interior decor in a high-security prison? Is it ever acceptable to send Valentine's cards to one's pets?The twenty-first century is an age of innumerable social conundrums. Around every corner lies a potential faux pas waiting to happen. But if you've ever struggled for the right response to an unwelcome gift or floundered for conversation at the dinner party from hell, fear not: help is at hand.In Rules for Modern Life, Sir David Tang, resident agony uncle at the Financial Times, delivers a satirical masterclass in navigating the social niceties of modern life. Whether you're unsure of the etiquette of doggy bags or wondering whether a massage room in your second home would be de trop, Sir David has the answer to all your social anxieties - and much more besides.
Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality
by Christine Comaford-LynchWant A Richer Life? Break All The Rules Renegade entrepreneur-and runaway success story-Christine Comaford-Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants-and gets things done. Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Your way. Your rules. Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self-esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets. Ultimately, she lets you in on the greatest secret of all-how to build a fulfilling life while rocking your career. She has also filled her book with lots of cool free stuff: links to a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power. You'll learn the surprising truth behind her most offbeat rules. . . Everything's an Illusion, So Pick One That's Empowering. Rock Rejection and Finesse Failure. Learn to Love Networking. Work Your Money Mojo. Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules-and makes life work for you.
Rules for Scientific Research in Economics
by Adolfo FigueroaThe new research method presented in this book ensures that all economic theories are falsifiable and that irrefutable theories are scientifically sound. Figueroa combines the logically consistent aspects of Popperian and process epistemologies in his alpha-beta method to address the widespread problem of too-general empirical research methods used in economics. He argues that scientific rules can be applied to economics to make sense of society, but that they must address the complexity of reality as well as the simplicity of the abstract on which hard sciences can rely. Furthermore, because the alpha-beta method combines approaches to address the difficulties of scientifically analyzing complex society, it also extends to other social sciences that have historically relied on empirical methods. This groundbreaking Pivot is ideal for students and researchers dedicated to promoting the progress of scientific research in all social sciences.
Rules for Trade in Services 2.0: Adapting the GATS to a Changing Trade Landscape (Routledge Research in International Economic Law)
by Gabriel GariThis book explores the adaptating process of the General Agreement on Trade in Services (GATS) to a constantly changing trade and policy context.The adoption of the General Agreement on Trade in Services (GATS), a multilateral agreement with stand-alone rules and principles for the governance of trade and investment in services, represented a watershedin the history of global trade governance. Over three decades after the drafting of the Agreement, WTO Members struggle to deliver on the GATS’ mandate to achieve progressively higher levels of trade liberalisation in a radically different trade and policy landscape. Against this background, this book examines the contribution of the WTO negotiating, adjudicative, and deliberative functions to adapting the GATS to changing circumstances. The book uncovers an extremely flexible and adaptable agreement whose full potential has yet to be realised due to a complex set of factors weighing more broadly on the use of the WTO functions. The book distils the factors at play that constrain WTO Members’ capacity to adapt the Agreement to changing circumstances and explores potential pathways to overcome them.The book will be of interest to scholars, policy makers, and trade diplomats interested in understanding the factors and processes conditioning the adaptation of a multilateral trade agreement to changing trade and policy circumstances.