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Sales Meets Brain Research: Just let your customer buy
by Paul Weber Heiner BöttgerThis book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy. If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you
Sales Misconduct at Wells Fargo Community Bank
by Dennis Campbell Suraj Srinivasan Amram Migdal Susanna GallaniSet in early-2017, this case examines widespread sales misconduct at Wells Fargo Community Bank. Wells Fargo's governance and controls are described in the leadup to the September 2016 announcement that Wells Fargo had settled with regulators for $185 million in relation to the years-long period of misconduct in sales. Subsequent investigations, terminations, compensation clawbacks, and other consequences are described.
The Sales Multiplier Formula: Simple Strategies to Multiply Your Sales by 4.68X
by Shawn CasemoreWhat do companies such as Northwestern Mutual Life, Hilton, and Nokia have in common? They approach selling differently than any of their competitors. Sales is not a transaction executed by the sales department; it’s a process that all employees support. The result? The sale value for each new customer is most often double, triple, or even quadruple what their closest competitors achieve. This book dives deeply into the exact formula for how you can achieve similar, if not even greater, results. Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth. The author has coached thousands of sales professionals over the years, and one challenge they face stands out more than any other. It’s that selling is becoming increasingly difficult. Why do you think there are over one million sales-related vacancies in the United States at this very moment, according to the US Bureau of Labor Statistics? Prospects are more challenging to reach than ever; work-from-home schedules, anti-spam legislation, and policies that restrict visitors are making it increasingly difficult for your sales team to do what you want them to do – sell. Worse yet, when they do make a sale, it’s as if they are burdening the rest of the organization. Complaints about unachievable delivery dates, unacceptable terms, or insufficient profit, all result in a clear divide between sales, and everyone else. The result? A slow erosion of your sales, and an increased likelihood that your sales team will soon be searching for a different career. It’s been this way for a while now, and it will continue to be unless you adopt what the author shares in this book.
Sales on the Go: The Salesperson’s Desk Reference and Formulary for Sales Success (Business Guides on the Go)
by Adam BergThis book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether you’re just starting out or have years of experience.
Sales & Operations Planning in der Konsumgüterindustrie: Mit Best-Practice-Prozessen nachhaltig die Wettbewerbsfähigkeit steigern
by Dennis Goetjes Matthias Lütke EntrupDieses Buch beleuchtet das Thema Sales & Operations Planning (S&OP) aus einer praxisnahen und anschaulichen Perspektive, unterstützt durch verständliche Erläuterungen der theoretischen Grundlagen und zahlreiche Beispiele aus der Konsumgüterindustrie. Gezeigt wird, mit welchen Hebeln die Absatzplanung sowie die Planung und Steuerung der Prozesskette so effektiv wie möglich gestaltet und dabei die Nachfrage der Kunden mit der Kapazität des Unternehmens aktuell und zukünftig stets in Einklang gebracht werden können. Im Ergebnis lassen sich so die Lieferfähigkeit steigern, die Bestände senken und die Kosten der gesamten Supply Chain verringern. Dazu wird erläutert, wie die Einführung und Optimierung eines strukturierten S&OP-Prozesses umgesetzt und die Qualität von Absatzprognosen deutlich verbessert werden können bzw. welche Fallstricke es dabei gibt.
Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten
by Mario PufahlBringen Sie Ihren Vertriebsprozess mit diesem Buch über Vertriebssteuerung auf Vordermann Die Sales Strategy ist direkt am Erfolg eines Unternehmens beteiligt. Um diesen zu gewährleisten, muss der Vertrieb eine Vielzahl von Faktoren berücksichtigen. Ohne eine ausgeklügelte Vertriebsstrategie ist es schwierig, alle Einflüsse miteinzubeziehen. Dieses Buch zur Vertriebssteuerung zeigt Ihnen praxisorientiert, wie Sie das passende Vertriebskonzept für Ihr Unternehmen erstellen. Es konzentriert sich dabei auf diese vier Dimensionen: StrategieOrganisationControllingPersonal Das Vertriebsperformance-Buch von Mario Pufahl richtet sich vor allem an Vorstände, Vertriebsleiter und Vertriebscontroller – also an Personen, die direkt für das Sales Performance Management verantwortlich sind. Sie lernen in diesem Standardwerk, wie sie ein vollständiges Vertriebskonzept erstellen, von der Sondierung der Markt- und Kundenbedürfnisse über die Zusammenstellung des richtigen Vertriebsteams bis zur Neukundenakquise. Darüber hinaus bietet es Ansätze, um Verbesserungspotentiale innerhalb des Vertriebsleistungsmanagements selbstständig zu identifizieren und dieses effektiver zu gestalten. Theoretische Grundsätze, praxisnah erklärt Die große Stärke dieses Buchs über die Vertriebssteuerung liegt darin, dass es theoretische Grundsätze verständlich darlegt und diese mithilfe von Experteninterviews, anschaulichen Beispielen und Fallstudien praxisnah erklärt. So erhalten Sales-Controller nicht nur eine Anleitung zur Erstellung der Vertriebsstrategie, sondern auch ein praktisches Konzept bewährter Vertriebsmethoden. Gleichzeitig beschäftigt sich das Buch über Vertriebssteuerung mit folgenden Themen: Kundengewinnung, -bindung und -managementStrategisches ControllingWirkung von Vertriebsmaßnahmen
Sales Presentation Techniques
by Stephan SchiffmanSales Guru Stephan Schiffman shows you how to give your presentation the ultimate "wow" factor. In a business world moving at the speed of Blackberries and Bluetooth, Sales Presentation Techniques teaches you how to get and keep your audience's attention. You will be ready to tackle the toughest boardrooms and conference halls after learning . . .The dos and don'ts of PowerPoint; How to properly prepare the day of your presentation; Strategic differences between presenting to an individual versus a group; The correct way to handle distractions; How to maintain and grow client relations; And much more. Regarded as America's #1 Salesperson, Schiffman promises to make your presentations sharper and more effective. Thereby making your sales-and commissions-much greater.
Sales Presentation Techniques That Really Work
by Stephan SchiffmanSales Guru Stephan Schiffman shows you how to give your presentation the ultimate wow factor.
Sales Presentations For Dummies
by Julie M. HansenA recent study revealed that only one out of eight buyers rated sales presentations valuable. Ouch! Why? Talking brochures, monologues, cookie-cutter PowerPoints. Most sales presentations are based on advice handed down from the last century. The challenge of engaging and persuading today's crazy busy buyers in a sea of information and "me-too" solutions demands new skills. Sales Presentations For Dummies provides salespeople with the critical skills necessary to create and deliver a compelling presentation that engages and motivates today's prospects to take action. Through examples and experience collected from thousands of actual sales presentations, you will learn a blockbuster formula and an innovative set of tools and tips to keep your audience engaged during your presentation from the opening hook to your climactic call to action.
Sales Razor Technologies
by Paul A. Gompers Noam WassermanDescribes the issues facing a founder-CEO regarding building a board of directors, assembling an executive team, managing tension between co-founders, and outsourcing system development work.
The Sales Sat Nav for Media Consultants: The Roadmap to More Revenue in the Sale of Advertising Materials
by Ricky McKennaThis book shows media salespeople the optimal sales process using a structured step-by-step guide: Using a sales navigator, it accompanies sellers from the media business through different roads and guides them from the start - the search for suitable customer potential - to the goal: closing the sale.The author points out all the construction sites and detours, such as objections or tactical price negotiations, but also shortcuts, such as recognizing early buying signals. After all, the sales process always follows a clear structure, and knowing this structure, practicing the appropriate techniques, and applying them again and again can lead to noticeably more sales.A compact and easy-to-read book, peppered with personal experience reports from sales and media professional Ricky McKenna, whose tips will help you achieve ambitious sales goals even in difficult economic times.
Sales Success (The Brian Tracy Success Library): 12 Simple Steps For Selling More Than You Ever Thought Possible
by Brian TracyEighty percent of all sales are made by just twenty percent of sales people. What's surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible. In this compact and convenient guide, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares 21 tried-and-true techniques to: Set clear goals--and achieve them * Develop a sense of urgency and make every minute count * Stay motivated * Know your products inside and out * Analyze your competition * Identify competitive advantage * Develop your sales strategy * Find and quickly qualify prospects * Create rapport early and build trust * Understand the three keys to persuasion * Master the elements of an effective presentation * Use the power of suggestion * Establish 'megacredibility' * Overcome the six major objections * Ask for action * Advance your career by following up Packed with proven strategies and priceless insights, this handy little book will help you take your sales game to unprecedented new heights.
The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales
by Jeb Blount Ken KupchikWelcome to the world’s oldest profession . . . sales.Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce . . . and so much pressure you’re likely to experience PSSD (Post Sales Stress Disorder). Whether you’ve been in sales for a while, are new to the game, or just need a lift, this humorous yet practical guide shows you how to:Overcome objections without tearsGet out of a sales slump…legallyCold call without sedativesBeg for referralsSpot common types of customers, coworkers, and managersDecipher compensation plansDeal with the day-to-dayMaintain a social life (mission impossible) And much, much moreThe Sales Survival Handbook contains all the do’s, don’ts, quizzes, lists, and real-world advice you need to survive the agony and enjoy the ecstasy of your sales career.
A Sales Tax for Alberta: Why and How
by Elizabeth Smythe Melville McMillan Graham Thomson Ergete Ferede Ian Glassford Kenneth J. McKenzie Trevor W. HarrisonThe days of buoyant capital investment, jobs, and wealth are passing Alberta by as the boom-and-bust cycle runs its course and the global climate crisis becomes more acute. As the province scrambles to boost the dying oil economy and curb spending, one solution is all but ignored—a sales tax. In this collection, Alberta scholars and policy experts map out why and how a provincial sales tax can and should be implemented. They examine energy revenues, household incomes, and political support as well as opportunities for improving democracy and reducing the volatility of government revenues. Finally, this volume offers recommendations on structuring a consultative review process to improve Alberta’s long-term fiscal sustainability. Contributions by Ergete Ferede, Ian Glassford, Kenneth J. McKenzie, Melville McMillan, Elizabeth Smythe, and Graham Thomson.
Sales Therapy: Effective Selling for the Small Business Owner
by Grant LeboffIf you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works. Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21st Century.’ At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow. PRAISE FOR SALES THERAPY ‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy
Sales Training Games: For Sales Managers and Trainers
by Graham Roberts-PhelpsSelling is a skill that should not be limited to sales staff. Customer service, or other support staff, could all benefit from developing an awareness of and an ability to sell to customers. Also, the opportunity for developing those skills should not be limited to sales training workshops. Here, at last, is a mix of over 80 games, exercises and ideas that can be used to develop sales, customer service and other staff. They range from simple ’skill boosters’ for coaching sessions or team meetings, through icebreakers, energizers and selling quizzes to full blown role plays and case studies. The principle at the heart of all the material is that games and exercises should be generic - transferable across different organizations and sales situations - and that they should use an 'open content' approach. This means that participants must supply their own examples and experiences, to make the material immediately and completely relevant. This collection of games and exercises will enable sales managers or trainers to: ¢ develop their people with confidence, secure in the knowledge that all of the material has been thoroughly road-tested on courses and seminars; ¢ ensure a flexible approach, varying their pace or style in response to the subject matter and their audience; ¢ reinforce the learning, using different formats of exercise to cover the same learning points; ¢ train (rather than talk), using the material to encourage people to start using what they already know.
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
by Mike WeinbergA blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want.Can you handle the truth? Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to automatically show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” keep posting on LinkedIn and beginning to question their proclamation that everything in sales has changed?Welcome to the world of sales, where the one constant you can bank on is the noise from so-called experts and thought leaders who want to convince you everything has changed and that you need their latest tools, toys, or tricks to stay even or get ahead of the pack. Yet, ironically, it seems that the more of these new miracle solutions you adopt, the harder it is to get results. In Sales Truth, Mike Weinberg offers a blunt wake-up call to salespeople and sales leaders on how to get past the noise and nonsense, so you can start winning more New Sales. Here’s the truth: Many of these so-called sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to the typical seller or sales team.What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today, and you can discover these accessible, simple truths and best practices that will drive the results you want in this bold new book.Mike Weinberg, bestselling author of New Sales. Simplified. and Sales Management. Simplified., brings sanity back to the sales effectiveness table by sharing proven strategies that he sees working firsthand across sales teams in a myriad of industries around the globe. Stop looking for the shortcut or secret sales sauce and instead apply Weinberg’s proven, powerful principles to help you master the fundamentals of professional selling and create more new sales opportunities than you ever believed possible.
Salesforce Advanced Administrator Certification Guide: Become a Certified Advanced Salesforce Administrator with this exam guide
by Enrico MurruMaster advanced Salesforce Administration concepts with expert tips, techniques, and mock tests Key Features Learn advanced features to reduce implementation time and enhance your Salesforce administration skills Develop the ability to solve critical issues with a proactive approach and deliver the best solution Explore complex automation with workflows, approvals, process builder, and custom Apex coding Book Description The Salesforce Advanced Administrator certification extends beyond administrator certification, covering advanced platform features and functions such as configuration, automation, security, and customization. Complete with comprehensive coverage of all these topics and exam-oriented questions and mock tests, this Salesforce book will help you earn advanced administrator credentials. You'll start your journey by mastering data access security, monitoring and auditing, and understanding best practices for handling change management and data across organizations. The book then delves into data model management for improving data quality and lets you explore Sales features such as products, schedules, quotes, and forecasting capabilities. As you progress, this book will guide you in working with content management to set up and maintain Salesforce content. You'll also master organizing your files and data using reports and dashboards. Finally, you'll learn how to use a combination of automation tools to solve business problems. By the end of the book, you will have developed the skills required to get your advanced administrator credentials. What you will learn Master data security to monitor your org effectively Explore best practices for handling change management across orgs Extend the capabilities of Salesforce objects using advanced relationships, validation rules, and duplicate management Handle file libraries with Salesforce CRM content Understand ways to deliver the best solutions with Sales and Service Cloud applications Build reports and dashboards to visualize data for better decision making Customize your CRM with process automation features Who this book is for If you've already achieved your Salesforce administrator certification, this book will help you prepare for the Salesforce Advanced Administrator certification. You'll also find this guide useful if you are a Salesforce administrator or developer and want to maximize your administration skills with deeper knowledge of advanced Salesforce declarative features. 1-2 years of experience as a Salesforce administrator or developer is enough to help you to get the most out of the book.
Salesforce.com Customization Handbook
by Sagar Pareek Rakesh GuptaIf you want to use Salesforce CRM to automate your business requirements, or you have already adopted Salesforce CRM and want to streamline the sales process, this book is for you. Whether you are new to Salesforce or a seasoned expert, you will be able to master the basic functions as well as the advanced features of Salesforce.com. No previous experience in computer coding or programming is required.
Salesforce.com vs. Siebel (Abridged)
by David B. YoffieExplores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to compete with salesforce.com.
The Salesforce Consultant’s Guide: Tools to Implement or Improve Your Client’s Salesforce Solution
by Heather NegleyBreak down the art and science of Salesforce consulting. This book will help you refine your consulting skills on the Salesforce platform. Author Heather Negley, a seasoned consultant who has completed over 30 Salesforce delivery projects in the past nine years, equips Salesforce professionals with detailed explanations on the stages of a project and the skills you need for each stage. You will learn the type of roles on a project, so that you can plan your career path.If you need help managing clients, this book teaches you how to effectively work with and advise people. You will go through the following main sections to round out your skills and service offerings:The best learning and community resources, including mentoring programsTips on how to get job experienceThe evolution of software developmentProject rolesThe parts of a projectConsulting skills The consulting skills section of the book breaks down each skill and explains the parts of the project to which you should apply your skills and real-world examples. Topics include client management, communication, emotional intelligence, critical thinking, and avoiding cognitive biases.What You Will Learn Identify patterns in your projects through archetype identificationWatch out for specific risks common to project typesChoose the best consulting tool from your toolbox, depending on the problem that you encounterWho This Book Is ForPeople who work as Salesforce administrators for their industry and want to make a move into consulting. It is an excellent choice for someone who is interested in project work and likes to work with people to help them make decisions.
Salesforce CRM Admin Cookbook.: Solutions to help you implement, configure, and customize your business applications with Salesforce CRM and Lightning Experience
by Paul Goodey Fabrice CathalaKey Features Implement advanced user interface techniques to improve the look and feel of Salesforce CRM. Discover hidden features and hacks that extend standard configuration to provide enhanced functionality and customization. Build real-world process automation using detailed recipes to harness the full power of Salesforce CRM. Book Description Salesforce CRM is a market-leading customer relationship management (CRM) application that is accessed over the internet. This application greatly enhances a company's sales performance, improves customer satisfaction, and provides a robust customer relationship management system for an organization. Salesforce CRM Admin Cookbook, Second Edition enables you to instantly extend and unleash the power of Salesforce CRM and its Lightning Experience framework. It provides clear, comprehensive instructions along with detailed screenshots and code. Whether you are looking for solutions to enhance the core features, such as data management, process automation, data validation, and home page administration, or are looking for ideas on advanced customization techniques, this book will provide you with immediate, practical, and exciting real-world recipes. This book guides you through interesting topics spanning a variety of functional areas. Recipes are provided that allow you to configure, build and extend the capability of Salesforce CRM using the Lightning Experience framework. What you will learn Building home page components and creating custom links to provide additional functionality and improve the Home Tab layout Improving the look and feel of Salesforce CRM with the presentation of graphical elements using advanced user interface techniques Improving the data quality in Salesforce CRM and automatic data capture Implement an approval process to control the way approvals are managed for records in Salesforce CRM Increase productivity using tools and features to provide advanced administration Extend Lightning Experience Record Pages to tailor user interaction experience Create Lightning component to implement Search before Create for customer/person accounts
Salesforce Developer I Certification: Learn the Basics of Apex, Lightning Web Components, and Flow (Certification Study Companion Series)
by Konstantin KapitanovThis book is a comprehensive learning guide tailored for professionals who primarily work as non-coders within the Salesforce ecosystem. By providing clear and practical insights, it serves as a roadmap to inspire individuals, regardless of their coding background, to embark on a systematic journey towards acquiring programming skills while navigating the Salesforce platform. This understanding of programming fundamentals is not only valuable for professional growth but also to cover exam preparation for certification as a Salesforce Developer I. Because it includes materials and practical code examples specifically tailored to the exam preparation. In addition the book equips readers with the practical knowledge and confidence to leverage potential of Salesforce's capabilities.This book covers a range of important topics, including Salesforce platform fundamentals and architecture, automatization tools, Apex as a programming language with code examples like triggers, methods, SOQL, SOSL, testing, Lightning web components, deployment tools, and various other subjects, including declarative programming methods by using Flow. Many of these topics are interconnected with relevant code examples or explanations tailored for the Developer I exam as well.Due to retirement and replacement of Workflow and Process Builder with Flow as a more universally applicable declarative tool in recent releases, it is essential to offer an integrated understanding of this context in relation to Apex programmatic methods. It helps for a better understanding of choosing the right methods and tools in certain use cases. Additionally, it's important to provide code examples and explain the structure to help beginners grasp the new Lightning Web Components (LWC) framework as a separate part from the classic Apex methodology.What you will learnValuable insights into Salesforce Apex programming and Lightning Web Components in a straightforward and structured manner.Detailed explanations alongside numerous code examples tailored for non-coders.Salesforce platform fundamentals, the structure of Apex and Lightning Components, and declarative programming, alongside an overview of the capabilities provided by native Salesforce and additional tools. Who This Book is for:Based on estimates, Salesforce Developer Edition (available for free) has a user base of approximately three million individuals. This diverse group includes not only developers but also a significant number ofother users, such as certified Salesforce professionals who do not code. Included are administrators, consultants, marketers, and more. This audience is typically interested in various resources for preparing for the Developer I certification exam. Further, a substantial portion of additional user group comprises individuals who may not currently be assignedto Developer Edition but actively engaged with another Salesforce clouds and seeking additionalguidance and information.
Salesforce Essentials for Administrators
by Mohith ShrivastavaThis book is targeted at expert administrators or professionals who are new to Salesforce and want to learn the various features supported by the platform in a short space of time. The book can also be used by professionals preparing for Developer and Administrator certification exams from Salesforce.
Salesforce Field Service: A Beginner’s Guide to Creating, Managing, and Automating Field Service
by Saiteja ChatratiSalesforce Field Service (formerly Field Service Lightning) connects customers, workforce, and products on a single platform to deliver exceptional on-site services. This book guides Field Service enthusiasts in creating, managing, and automating support with use cases and real-time examples.You will learn Salesforce Field Service which will help you better manage your customers, internal users, and field technicians. As you advance, you’ll learn the whole end-to-end life cycle of creating work orders, associating service appointments to work orders, scheduling and dispatching service appointments to field technicians, and completing the work orders.By the end of this book, you’ll be able to implement, test and deploy Salesforce Field Service for both Desktop and Mobile apps.What you’ll learn· Basics of Field Service· Field Service objects and data model· Field Service scheduling and optimization· Configuring Salesforce Field Service· Managing Salesforce Field Service capabilities· Configuring and using the Field Service Mobile App· Deploying and testing Salesforce Field Service· Salesforce Field Service KPIs and ReportingWho This Book Is forThis book is for Salesforce admins, developers, and consultants who are looking to learn and implement Salesforce Field Service. A basic understanding of Salesforce is assumed. Coding or programming experience is not required.