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Spin Cycle: How Research Gets Used in Policy Debates--The Case of Charter Schools

by Jeffrey R. Henig

One important aim of social science research is to provide unbiased information that can help guide public policies. However, social science is often construed as politics by other means. Nowhere is the polarized nature of social science research more visible than in the heated debate over charter schools. In Spin Cycle, noted political scientist and education expert Jeffrey Henig explores how controversies over the charter school movement illustrate the use and misuse of research in policy debates. Henig’s compelling narrative reveals that, despite all of the political maneuvering on the public stage, research on school choice has gradually converged on a number of widely accepted findings. This quiet consensus shows how solid research can supersede partisan cleavages and sensationalized media headlines. In Spin Cycle, Henig draws on extensive interviews with researchers, journalists, and funding agencies on both sides of the debate, as well as data on federal and foundation grants and a close analysis of media coverage, to explore how social science research is “spun” in the public sphere. Henig looks at the consequences of a highly controversial New York Times article that cited evidence of poor test performance among charter school students. The front-page story, based on research findings released by the American Federation of Teachers (AFT), sparked an explosive debate over the effectiveness of charter schools. In the ensuing drama, reputable scholars from both ends of the political spectrum launched charges and counter-charges over the research methodology and the implications of the data. Henig uses this political tug-of-war to illustrate broader problems relating to social science: of what relevance is supposedly non-partisan research when findings are wielded as political weapons on both sides of the debate? In the case of charter schools, Henig shows that despite the political posturing in public forums, many researchers have since revised their stances according to accumulating new evidence and have begun to find common ground. Over time, those who favored charter schools were willing to admit that in many instances charter schools are no better than traditional schools. And many who were initially alarmed by the potentially destructive consequences of school choice admitted that their fears were overblown. The core problem, Henig concludes, has less to do with research itself than with the way it is often sensationalized or misrepresented in public discourse. Despite considerable frustration over the politicization of research, until now there has been no systematic analysis of the problem. Spin Cycle provides an engaging narrative and instructive guide with far-reaching implications for the way research is presented to the public. Ultimately, Henig argues, we can do a better job of bringing research to bear on the task of social betterment.

Spin-off als Organisationskonzept: Eine Systematisierung und Fallbeispiele für die Geschäftsmodellinnovation (essentials)

by Uwe Eisenbeis Andrea Bohne Ina Andrea Busch Eva Falkenmayer Franziska Freudenberg Samuel Fries Lukas Huber Thomas Rausch

Die Autoren beschreiben mögliche Typen und Modelle von Spin-offs, einen idealtypischen Spin-off-Prozess mit Phasen und Meilensteinen, eine Zusammenstellung von Herausforderungen und Hindernissen sowie zwei Fallstudien, um den Spin-off-Prozess anhand konkreter Beispiele erlebbar zu machen. Die Handreichung gibt einen ersten Überblick über den Einsatz von Spin-offs als Organisations- sowie Strukturkonzept zur Geschäftsmodellinnovation sowie zur Gestaltung der Spin-off-Gründung. Das essential enthält neben den beiden Fallstudien zusammenfassende Checklisten am Ende der Kapitel.​Die Autoren:Prof. Dr. Uwe Eisenbeis ist Wirtschaftswissenschaftler und hat die Professur für Medienmanagement und Ökonomie an Hochschule der Medien in Stuttgart inne. Seine Co-Autorinnen und -Autoren sind Absolventinnen und Absolventen des Studiengangs Medienwirtschaft an der Hochschule der Medien.

SPIN Selling

by Neil Rackham

It's about the larger sale. Almost all existing books on selling have used models and methods that were developed in low-value, one-call sales

SPIN® -Selling

by Neil Rackham

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises And Resources

by Neil Rackham

The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

Spin Sisters: How the Women of the Media Sell Unhappiness and Liberalism to the Women of America

by Myrna Blyth

The former editor of Lady's Home Journal and other woem's magazines takes a hard, thought-provoking look at how those magazines and the TV news magazines seek to promote a liberal political agenda while selling victimhood and unhappiness to American women. If you've ever wondered how the TV news magazines and women's magazines get those celebrity interviews, you need wonder no more. This book takes you to the dark side of the magazine business, and whether you're a woman who reads those magazines or just a media junky of either gender, you'll find this book fascinating.

Spinning for Labour: Trade Unions And The New Media Environment (Routledge Revivals)

by Paul Manning

First published in 1998, this volume asks: are groups or organisations beyond the sphere of Westminster politics doomed to be marginalised in mainstream news coverage, or can the currently fashionable emphasis upon media techniques and 'spin doctoring' offer such non-official news sources a means of securing media success?. This question is now surfacing as a major issue within politics and cultural debates, as well as within the sociology of the mass media and communication studies. We are living through a period of remarkable transformation in politics, culture and social arrangements. Communications experts in the 'new Labour' camp believe that trade unions must respond by becoming more sophisticated in their use of the media and marketing techniques; and by employing new vocabularies for communicating their messages to the public. However, can trade unions succeed in using the tricks of the 1990s spin doctor to restore their position?. This study uses extensive interviews with leading national newspaper journalists and senior figures within trade unions to explore the question. Drawing upon unique archive material the study points to the importance of government in fostering or undermining branches of journalism including coverage of labour relations.

Spinning into Control: Improvising the Sustainable Startup

by Amiel Kornel

This book encourages startup founders to maintain control of their destiny by obsessively perfecting their startup's story and key relationships as much as its initial product or service. It highlights the importance of improvisation in the incubation of startups. Startup founders hoping to master their destinies develop the skills of venture craftsmen, learning to behave more like explorers and artisans than managers and engineers. The improvisational arts of tinkering, wandering, and conversing overcome the limitations of scientifically based "lean" methodologies for creating startups. These skills provide wobbly, nascent ventures with stability and conserve momentum during early-stage incubation. Like the gimbals of a gyroscope, they counter the entropy born of change, conflict and confusion that is continuously pushing young enterprises towards chaos. As their startups spin, venture craftsmen actually loosen the coupling between command and control. Startup sustainability relies on relentless improvisation, the heart of the art of entrepreneurship. Vignettes in each chapter of Spinning Into Control relate hardscrabble stories of entrepreneurs, craftsmen and venturers -- some recently interviewed by the author, others historical -- recounting the challenges they faced, their responses, the lessons they learned, and the eventually triumphant outcomes.

The Spinning World: A Global History of Cotton Textiles, 1200-1850

by Giorgio Riello

The purpose of this collection of essays is to examine the history of cotton textiles at a global level over the period 1200-1850. This volume provides new answers to two questions: what is it about cotton that made it the paradigmatic first global commodity? And second, why did cotton industries in different parts of the world follow different paths of development?

Spinoza: Spinoza On Reason And The Free Man (Routledge Revivals)

by Gideon Segal Yirmiyahu Yovel

This title was first published in 2002. This collection of essays aims to present a wide range of interpretations of central themes in Spinoza's philosophy. Philosophical interpretations of Spinoza divide into three general categories. The first sets Spinoza within what is taken to be his historical context. Special emphasis is laid here on aspects of his teaching that seem to bear the influence of Spinoza's own education (and self-education), either through concepts assimilated into his own thinking, or those he undertook to refute and displace. A second interpretative approach uses analytical tools in an attempt to reconstruct Spinozistic issues and theories critically. Finally, there are philosophers who explore Spinoza's texts in their own terms, attempting to present a coherent picture of one or more aspects of Spinoza's teaching. Given the broad span of issues with which Spinoza deals, the latter is often the most difficult track to follow. The 25 articles in this collection exemplify these three attitudes to Spinoza interpretation, though most avail themselves of more than one. In making the selection the editors preferred studies that treat their subject as a viable, endurable philosophical issue, whether the writer accepts Spinoza's presentation or highlights his difficulties. On each issue the articles critically analyze the texts, rather than simply portraying the Spinozistic ideas they express.

Spiral Dynamics in Action: Humanity's Master Code

by Prof. Don Edward Beck Teddy Hebo Larsen Sergey Solonin Dr Rica Viljoen Thomas Q. Johns

A more effective leadership model for the new business environment. Spiral Dynamics in Action explores the evolution of modern business, and provides a model for moving forward amidst ever-increasing complexity and change. Only by truly understanding other people's perspectives can you bring them together to achieve the extraordinary, and this book provides a field guide to the different motivations, behaviours and talents in your team to help you lead diverse groups more effectively. Focused on action over theory, the Spiral Dynamics model includes cutting-edge leadership practices, management systems, processes, procedures and techniques to help you bring about real-world results. The nature of change is consistent, but that doesn't make it any less enormous or complex to deal with. As a business leader, you are tasked with not only navigating change yourself, but also guiding others through the maze successfully. This book shows you how to shift your perspective, hone your focus and deliver what your people need by: Understanding the reasoning behind different perspectives. Helping people play off one another's strengths to achieve a shared goal. Adopting cutting-edge practices, processes and procedures for improvement. Taking action to re-connect an increasingly fragmented environment. The marketplace has gone truly global, workforces are increasingly diverse and companies are taking on powerful new social responsibilities. It's a lot to take in, let alone manage, but the responsibility of leadership is to gather disparate parts and make them into a whole. It's your job to turn anchors into rocket fuel, and motivate and inspire your team to the top. By digging to the core of each person, each culture and each problem, you uncover a roadmap to high performance; Spiral Dynamics in Action shows you how to guide your people through any changes and emerge stronger than before.

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise

by Wendy Wallbridge

Women comprise 51 percent of the world's population, make up over half of the workforce, and control 85 percent of consumer decisions. It's estimated that two-thirds of the nation's wealth will be in women's hands by 2030. Never before have women been so degreed or so represented as decision-makers in all areas of influence. Why, then, are women withdrawing from leadership positions in unprecedented numbers? Why has the tally of women in middle management reached a plateau?The traditional path to leadership in Western culture was forged by men. This linear, head-down, forward-at-all-costs method doesn't work for women, who define success in more holistic terms, seeking both personal and professional fulfillment. Wendy Wallbridge recognizes this unmet need of professional women for an alternative path to success, and her new book, Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise, offers the solution. Using her tried and true "Spiral Up" method, Wallbridge teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action. This method encourages each reader to create a fulfilling life aligned with her own gifts and callings. Complete with easy-to-follow steps and exercises, as well as inspiring stories of thirty successful women, this book offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms.

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise

by Wendy Wallbridge

Dual Winner -- 2016 Nautilus Gold Award (Women) and Silver Award (Business & Leadership). Women comprise 51 percent of the world's population, make up over half the workforce, and control 85 percent of consumer decisions. Never before have women been so degreed or so represented as decision makers in all areas of influence. Why, then, do we still feel as if success eludes us? Why do we sometimes struggle to keep our drive alive? The linear, heads-down, forward-at-all-cost approach to success that has been forged by men will never take us to the heart of fulfillment. Women are not designed for the straight and narrow path. But until now there hasn't been another choice. Pioneering corporate coach Wendy Wallbridge recognizes this unmet need of professional women for an alternative path to success. Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms. The "Spiral Up" method teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action--the fundamentals of self-creation--in order to redefine success and re-author their lives. If you're ready to rise up and express your creativity, authenticity, voice, and power to effect the changes you want, Spiraling Upward will show you the way. Complete with easy-to-follow steps and exercises, as well as inspiring stories of successful women, this book offers a cogent road map for professional women looking to unlock their power and achieve success on their own terms.

Spire, the CubeSat Revolution, and the Government as a Space Data Customer

by Brendan Rosseau Matthew C. Weinzierl Mehak Sarang

This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the broader questions posed by the success of Spire and similar space companies: what are the potential costs and benefits to the privatization of remote sensing satellites? What new possibilities are enabled for both governments and private entities by private remote sensing companies? How does the incipience of companies like Spire challenge the established weather data regime? What's the significance of highly-popular special purpose acquisition companies?

Spirit Means Business: The Way to Prosper Wildly without Selling Your Soul

by Alan Cohen

Beloved author and teacher Alan Cohen (A Course in Miracles Made Easy) uses his idiosyncratic, insightful spin on spiritual wisdom to show that we can enjoy significant career and financial success and be true to our passion and soul's calling.Can you create material success and keep your spirit alive? Is it possible to combine prosperity with purpose and passion? Can you sell your product without losing your soul?Expert coach and beloved teacher Alan Cohen demonstrates the answer is yes. In Spirit Means Business, he identifies--and then dismantles--the 10 primary illusions that keep us from connecting spirituality and prosperity. To name a few: * If you want to succeed, you have to suffer first * There's only so much to go around * Competition is healthy and necessary * To do well in your work, you must give up your lifeIn each case, Alan shows us how to replace the illusion with a higher truth, using principles that always work when we apply them consciously. You'll learn from down-to-earth examples of individuals who have combined soul and success, and you'll find crisp, clear formulas to bridge the gaps and surmount the hurdles along the way.Drawing on wisdom sources from the Tao Te Ching to A Course in Miracles, as well as stories from Alan's clients and his own life, this book will help you navigate a spiritually sound path to the success you desire.

The Spirit of Capitalism: Nationalism and Economic Growth

by Liah Greenfeld

The Spirit of Capitalism answers a fundamental question of economics, a question neither economists nor economic historians have been able to answer: what are the reasons (rather than just the conditions) for sustained economic growth? Taking her title from Max Weber's famous study on the same subject, Liah Greenfeld focuses on the problem of motivation behind the epochal change in behavior, which from the sixteenth century on has reoriented one economy after another from subsistence to profit, transforming the nature of economic activity. A detailed analysis of the development of economic consciousness in England, the Netherlands, France, Germany, Japan, and the United States allows her to argue that the motivation, or "spirit," behind the modern, growth-oriented economy was not the liberation of the "rational economic actor," but rather nationalism. Nationalism committed masses of people to an endless race for national prestige and thus brought into being the phenomenon of economic competitiveness. Nowhere has economic activity been further removed from the rational calculation of costs than in the United States, where the economy has come to be perceived as the end-all of political life and the determinant of all social progress. American "economic civilization" spurs the nation on to ever-greater economic achievement. But it turns Americans into workaholics, unsure of the purpose of their pursuits, and leads American statesmen to exaggerate the weight of economic concerns in foreign policy, often to the detriment of American political influence and the confusion of the rest of the world.

The Spirit of Conscious Capitalism: Contributions of World Religions and Spiritualities (Ethical Economy #63)

by Michel Dion Moses Pava

This book provides a constructive criticism of the emerging practice of conscious capitalism from the perspective of world religions and spiritualities. Conscious capitalism, to many of its adherents, represents an evolutionary step forward beyond the dominant neo-liberal paradigm, where it often appears that just about everything is for sale. Is conscious capitalism consistent with the values inherent in religious and spiritual world-views and does it provide a better fit for bringing out the best that business has to offer? This book answers these questions and many more. An appealing read for researchers in business ethics as well as any reader critical of the excrescences of capitalism.

The Spirit of Dialogue: Lessons from Faith Traditions in Transforming Conflict

by Aaron T. Wolf

We tend to approach conflict from the perspective of competing interests. A farmer's interest lies in preserving water for crops, while an environmentalist's interest is in using that same water for instream habitats. It's hard to see how these interests intersect. But what if there was a different way to understand each party's needs?Aaron T. Wolf has spent his career mediating such conflicts, both in the U.S. and around the world. He quickly learned that in negotiations, people are not automatons, programed to defend their positions, but are driven by a complicated set of dynamics—from how comfortable (or uncomfortable) the meeting room is to their deepest senses of self. What approach or system of understanding could possibly untangle all these complexities? Wolf's answer may be surprising to Westerners who are accustomed to separating religion from science, rationality from spirituality.Wolf draws lessons from a diversity of faith traditions to transform conflict. True listening, as practiced by Buddhist monks, as opposed to the "active listening” advocated by many mediators, can be the key to calming a colleague's anger. Alignment with an energy beyond oneself, what Christians would call grace, can change self-righteousness into community concern. Shifting the discussion from one about interests to one about common values—both farmers and environmentalists share the value of love of place—can be the starting point for real dialogue.As a scientist, Wolf engages religion not for the purpose of dogma but for the practical process of transformation. Whether atheist or fundamentalist, Muslim or Jewish, Quaker or Hindu, any reader involved in difficult dialogue will find concrete steps towards a meeting of souls.

The Spirit of Green: The Economics of Collisions and Contagions in a Crowded World

by William D. Nordhaus

From a Nobel Prize–winning pioneer in environmental economics, an innovative account of how and why “green thinking” could cure many of the world’s most serious problems—from global warming to pandemicsSolving the world’s biggest problems—from climate catastrophe and pandemics to wildfires and corporate malfeasance—requires, more than anything else, coming up with new ways to manage the powerful interactions that surround us. For carbon emissions and other environmental damage, this means ensuring that those responsible pay their full costs rather than continuing to pass them along to others, including future generations. In The Spirit of Green, Nobel Prize–winning economist William Nordhaus describes a new way of green thinking that would help us overcome our biggest challenges without sacrificing economic prosperity, in large part by accounting for the spillover costs of economic collisions.In a discussion that ranges from the history of the environmental movement to the Green New Deal, Nordhaus explains how the spirit of green thinking provides a compelling and hopeful new perspective on modern life. At the heart of green thinking is a recognition that the globalized world is shaped not by isolated individuals but rather by innumerable interactions inside and outside the economy. He shows how rethinking economic efficiency, sustainability, politics, profits, taxes, individual ethics, corporate social responsibility, finance, and more would improve the effectiveness and equity of our society. And he offers specific solutions—on how to price carbon, how to pursue low-carbon technologies, how to design an efficient tax system, and how to foster international cooperation through climate clubs.The result is a groundbreaking new vision of how we can have our environment and our economy too.

The Spirit of Hospitality: How to Add the Missing Ingredients Your Business Needs

by Larry Stuart

The Spirit of Hospitality takes readers on a journey of passion for purpose that empowers the missing ingredients of hospitality into a proven leadership style that works. Time has sped up to the point where technology has surpassed the last few thousand years by only a generation. What happened to kindness, humility and the human touch vs. having our face buried into a laptop or IPhone? A life dedicated to excellence does not come by chance, or with age, but by choice and commitment. Larry Stuart strives to give The Spirit of Hospitality to others who are called to a life of prosperity and significance. He provides the tools, attributes and real-life examples of what works when it comes to serving up a memorable guest service delivery and describes the necessary ingredients of hospitality. There is hope only if individuals bring back the missing ingredients of kindness, humility, integrity, encouragement, generosity, team and accountability. Only then is the spirit of hospitality empowered to provide the right leadership approach in building relationships to a new level of expectation, and allows those who embrace that spirit to accomplish whatever they strive to achieve.

The Spirit of Leadership: Liberating the Leader in Each of Us

by Harrison Owen

The business world is desperate for leaders. Books and courses on leadership flood the market as companies search in vain for that one person who can make sense of their rapidly changing environment through assertiveness, charisma, and control. According to noted consultant Harrison Owen, our inability to locate such a person isn't the fault of our leaders, it's the fault of our expectations. In today's world where chaos is "normal" and paradoxes can't be resolved, such old-style leaders no longer offer the solution. Today's world requires inspired leadership from all levels of the organization. "Inspired leadership" literally means in-spirited leadership, and this book explores the intimate connection between spirit and leadership it implies. It presents the radical notion that spirit is the most important ingredient of any organization and that leadership means opening space for that spirit to show up in powerful and productive ways. The Spirit of Leadership lays out the New Rules of Leadership, rules which surprisingly turnOl organizations have always played by. For the keys to these new rules, the book turns to those who have always successfully operated apart from the levers of formal power and authority-women. Offering lessons from effective female strategies, it reveals the true functions of leadership: to evoke, grow, sustain, comfort, and raise the spirit. Not to be confused with morale building, motivational techniques, or even the current fad of spirituality in business, The Spirit of Leadership digs deeper to show that, at its essence, leadership is our link to deep inner forces. It provides practical steps readers can use to uncover their own capacity for leadership in whatever position they find themselves, and to exercise that capacity both to enhance the performance of their organizations and to find their own fulfillment as complete human beings.

The Spirit of Project Management (Routledge Frontiers in Project Management)

by Judi Neal Alan Harpham

Projects have always been essentially human endeavours. Large modern projects are generally highly complex, fraught with technical difficulties and supported by diverse, often apparently conflicted stakeholders. The spirituality that originally defined some of the great construction projects of the classical era surely has a role in project management today. The Spirit of Project Management explains the context for spirituality in projects and explores how it can be used to create a larger sense of purpose and achievement; to help encourage an esprit de corps amongst all those involved; to act as a touchstone for ethical and sustainable decision-making. This is a very pragmatic book. The first part includes an explanation and a variety of useful models for understanding the significance and value of spirituality in projects. Judi Neal and Alan Harpham devote the second part of the book to help you integrate these ideas into your day-to-day management of projects. Thus there are chapters on spirituality from the perspective of the individual, the project team, the project organization and even project management within a sustainable world framework. Read this book, use the ideas to help you articulate your projects; engage and sustain your project team and your stakeholders; and frame how you work in terms of your organisation, society and the environment.

Spirit of Rebellion: Labor and Religion in the New Cotton South (The Working Class in American History)

by Jarod Roll

Winner of the Herbert G. Gutman Prize from the Labor and Working-Class History Association In Spirit of Rebellion, Jarod Roll documents an alternative tradition of American protest by linking working-class political movements to grassroots religious revivals. He reveals how ordinary rural citizens in the south used available resources and their shared faith to defend their agrarian livelihoods amid the political and economic upheaval of the first half of the twentieth century. On the frontier of the New Cotton South in Missouri's Bootheel, the relationships between black and white farmers were complicated by racial tensions and bitter competition. Despite these divisions, workers found common ground as dissidents fighting for economic security, decent housing, and basic health, ultimately drawing on the democratic potential of evangelical religion to wage working-class revolts against commodity agriculture and the political forces that buoyed it. Roll convincingly shows how the moral clarity and spiritual vigor these working people found in the burgeoning Pentecostal revivals gave them the courage and fortitude to develop an expansive agenda of workers' rights by tapping into the powers of existing organizations such as the Socialist Party, the Universal Negro Improvement Association, the NAACP, and the interracial Southern Tenant Farmers' Union.

Spirit of the Silk Road: Chinese Trade and Investment throughout the Eurasian Corridor

by Yongxiu Bai Songji Wang

This book is a systematic analysis of the trade interconnectivity, logistics, urbanization, and economic development among countries along the Silk Road. The prospects for cooperation amongst countries on the Silk Road are clarified in a book which will interest scholars of geopolitics, of economic growth, and of China’s Belt and Road Initiative.

Spirits of Resistance and Capitalist Discipline: Factory Women in Malaysia

by Aihwa Ong

An analysis of the rural conditions and economic status of female workers in the electronic industry in Malaysia.

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