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Sport Sponsorship Insights (Sport Business Insights)
by Norm O’Reilly Gashaw Abeza Mark HarrisonSponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
Sport Stadiums and Environmental Justice (Routledge Research in Sport, Culture and Society)
by Timothy KellisonThis book explores the local environmental impact of sports stadiums, and how that impact can disproportionately affect communities of color. Offering a series of review articles and global case studies, it illustrates what happens when sport organizations and other public and private stakeholders fail to factor environmental justice into their planning and operations processes. It opens with an historical account of environmental justice research and of research into sport and the natural environment. It then offers a series of case studies from around the world, including the United States, Canada, Kenya, South Africa, and Taiwan. These case studies are organized around key elements of environmental justice such as water and air pollution, displacement and gentrification, soil contamination, and transportation accessibility. They illustrate how major sports stadiums have contributed positively or negatively (or both) to the environmental health of the compact neighborhoods that surround them, to citizens’ quality of life, and in particular to communities that have historically been subjected to unjust and inequitable environmental policy. Placing the issue of environmental justice front and center leads to a more complete understanding of the relationship between stadiums, the natural environment, and urban communities. Presenting new research with important implications for practice, this book is vital reading for anybody working in sport management, venue management, mega-event planning, environmental studies, sociology, geography, and urban and regional planning.
Sport Team Identifikation: Eine multidimensionale Konzeption zur Erklärung der Identifikation mit professionellen Sportmarken (Innovatives Markenmanagement)
by Daniel von der WenseDas psychologische Konstrukt der Identifikation hat in der Marketingwissenschaft und in der Unternehmenspraxis in letzter Zeit vermehrt Aufmerksamkeit auf sich gezogen. Insbesondere für professionelle Sportvereine ist eine starke Identifikation der Fans die wichtigste Voraussetzung, um ihre Existenz langfristig zu sichern. So führt die rasante Zunahme von physischen und digitalen Freizeit- und Unterhaltungsangeboten bei gleichbleibendem Zeitbudget der Konsumenten zu einem verschärften Wettbewerbsdruck bei professionellen Sportvereinen. Als Folge dieser Entwicklung sinken u.a. die Zuschauerzahlen in den Stadien. Professionelle Vereine stehen daher vor der großen Herausforderung, aktuelle und potenzielle Fans stärker an sich zu binden. Ein zentrales Mittel, wie dieses gelingen kann, ist der Aufbau und die Intensivierung von Identifikation. Diese hat nachgewiesenermaßen eine besonders starke Verhaltenswirkung und führt zu einer langfristigen emotionalen Bindung gegenüber dem Verein. Vor diesem Hintergrund hat sich Daniel von der Wense der Aufgabe gewidmet, das Konstrukt der Identifikation im Zusammenspiel verschiedener Bezugsobjekte konzeptionell tiefer zu durchdringen und eine fundierte empirische Studie zu deren Wirkungen auf den Stadionbesuch von Fans vorzulegen.
Sport Tourism
by Daryl Adair Brent W. RitchieThis book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The book suggests the need for a more balanced analysis of the impacts and issues associated with future sport tourism development.
Sport Tourism (Sport in the Global Society)
by Heather GibsonThe study of sport tourism is on the cusp of moving from a descriptive phase of research into an analytical phase. Consequently, many academics and graduate students are searching for theories upon which to ground their work. This book draws upon theories and concepts from sociology and anthropology (the socio-cultural perspective), sport and tourism studies, and business studies. One of the dangers of a new area of study is that the body of knowledge is built on a range of seemingly unrelated studies. By grounding work in a theoretical perspective, future work can be linked to, and contribute to building a cohesive understanding of various aspects of sport tourism. This book is an edited collection written by some of the top scholars working in a particular domain throughout the world, providing a compendium of theories and concepts that can be used to frame research on various aspects of sport tourism.This volume was previously published as a special issue of the journal Sport in Society.
Sport Tourism
by Douglas Michele Turco Roger Riley Kamilla SwartSport Tourism introduces students to the phenomenon of sports tourism--one of the fastest growing niche markets in the $500 billion tourism industry. <p><p>Students will learn to define sport tourism and to apply fundamental marketing principles to competitive and recreational activities in which sport is the primary or secondary attraction. <p><p>Sport Tourism covers participatory sport tourism (e.g. ski, golf and tennis resorts; whitewater and wilderness trips; sports theme cruises; adventure tours and sport camps) and event-based sport tourism (e.g. the Olympic Games, college football, the Baseball Hall of Fame, or the World Cup). <p><p>Sport Tourism guides students through the process of designing, implementing, and evaluating sport tourism operations by offering extensive industry examples and thought-provoking questions. The book investigates such key topics as feasibility studies, niche marketing, pricing, sponsorships, advertising, media involvement, recruitment of personnel and volunteers, and evaluating customer satisfaction during and after participation. Throughout, the authors stress the need for careful research and market planning and offer clear strategies and potential challenges to the sport tourism novice.
Sport Tourism Destinations
by James HighamFew forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.
Sport Tourism Development
by Tom Hinch James HighamThe second edition provides an incisive, comprehensive examination of sport tourism, exploring the scope and diversity of the linkages between sport and tourism, and focusing on their manifestations in time and space. In presenting a critical discussion of theoretical and applied issues in sport tourism, the authors synthesize a wide range of literature into insightful perspectives of key dimensions of sport tourism development, using 'focus points' in each chapter to illustrate real-world manifestations of the concepts and issues being discussed, with additional support provided by international case studies. Continued growth in the demand for sport tourism experiences has heightened the need for advanced, in-depth and critical insights that are theoretically informed. This incisive book has been written to address that need and to stimulate the curiosity of students, educators and practitioners alike.
Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation (Routledge Insights in Tourism Series)
by Anukrati Sharma Miha Lesjak Dušan BorovčaninDiscover the transformative potential of sports tourism and events in achieving Sustainable Development Goals (SDGs) with "Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation." This groundbreaking collection explores the profound impact of these sectors in shaping a more sustainable future.Readers of this book will gain a deep understanding of how sports tourism and events can serve as powerful catalysts for achieving SDGs. Through a rich array of case studies, innovative strategies, and expert insights, the book provides a roadmap for harnessing the full potential of these sectors to promote social, economic, and environmental sustainability. Readers will benefit from a multidisciplinary approach that integrates theory and practice, offering actionable solutions for scholars, practitioners, and policymakers alike.This book is intended for scholars, students, professionals, and policymakers interested in the intersection of sports tourism, events, and sustainable development. It serves as an invaluable resource for anyone seeking to leverage the dynamic synergy between these fields to drive positive change and achieve SDGs on a global scale.
Sport Tourism, Island Territories and Sustainable Development: A Comparative Perspective (Sports Economics, Management and Policy #24)
by Ricardo Melo Claude Sobry Derek Van Rheenen Olivier NariaThis edited volume discusses the role of sport tourism in local sustainable development in small island territories. Using an international, comparative study, this volume explores the contributions of sport tourism to sustainable development in island settings. Written by 25 research teams across ten seas, oceans, and island archipelagos, chapters present comparative findings with the view of assisting stakeholders and decision-makers in collaboratively and responsibly developing island territories in accordance with specific sustainable development goals. Presenting a refined comparative methodology at the intersection of sport tourism and sustainable development, this book is geared towards academic researchers and students interested in sport tourism, sports economics, management and sustainable development, as well as professionals.
Sport & Tourism: A Reader
by Mike WeedThis Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.
Sport- und Gesundheitstourismus 2030: Wie die „Generation plus“ den Markt verändert
by Pamela Heise Michaela Axt-GadermannDieses Fachbuch fokussiert auf das sport- und gesundheitstouristische Nachfrageverhalten der "Generation plus". Einer Konsumentengruppe in ihrer zweiten Lebenshälfte, die mit einer großen Neugier in Bezug auf sich selbst und die Welt und einem Plus an Interessen, Anspruch und Kaufkraft ausgestattet ist. Durch die sich wandelnden soziodemographischen, ökonomischen und klimatischen Rahmenbedingungen ergeben sich auch im Bereich der Freizeit- und Tourismusbranche signifikante Änderungen zu den bisherigen Nachfrage- und Angebotsstrukturen. Destinationen, die sich bereits jetzt mit der wachsenden Zahl reifer Touristen beschäftigen, stellen ihre Weichen in Richtung Zukunft.Das Buch greift vor dem Hintergrund des demographischen Wandels aktuelle touristische Entwicklungen und zukünftige Herausforderungen auf, denen sich Destinationen und Anbieter im Sinne der Wettbewerbsfähigkeit stellen müssen. Das Buch richtet sich durch die Symbiose aus Theorie und Praxis im Sinne eines Handlungsleitfadens u.a. an Entscheider und Produktentwickler im touristischen Destinations- und Eventkontext, an Lehrende und Studierende sowie an alle, die eine anregende Lektüre suchen.
Sport und öffentliche Finanzen: Die sportbezogenen Einnahmen und Ausgaben öffentlicher Haushalte in Deutschland (essentials)
by Tim Pawlowski Christoph BreuerDem Sport werden zahlreiche Gemeinwohlfunktionen zugeschrieben. Aus diesem Grund wird er mit öffentlichen Mitteln gefördert. In welchem Umfang der Sport in Deutschland auf diese Weise gefördert wird und insbesondere welche Mittel aus dem Sport wieder an die öffentlichen Haushalte zurückfließen, war bislang unklar. Auf Basis einer Vielzahl von Datenquellen werden in diesem Beitrag die sportbezogenen direkten Einnahmen und Ausgaben der öffentlichen Haushalte systematisch abgeschätzt. So ergibt sich - je nach Abgrenzung des Sportsektors - ein differenziertes Bild der finanzpolitischen Bedeutung des Sports in Deutschland.
Sport Volunteering
by Russell Hoye Graham Cuskelly Chris Auld Pam Kappelides Katie MisenerVolunteers are central to sport at all levels, from mega-events to grassroots clubs. Sport Volunteering is a definitive guide to the issues associated with managing volunteers in sport. The book focuses on the psychology of the voluntary experience, the challenges inherent in managing a volunteer workforce for not-for-profit and other groups, and the development of volunteers. It provides a perspective on the roles of volunteers in the development and delivery of sport in a range of contexts – events, clubs, associations and other non-profit groups – and explores important contemporary issues such as sustainability, diversity and the management of risk. This book is essential reading for anybody studying sport volunteering or managing volunteers in sport, and a valuable resource for students of sport development, sport management, sport business, sport events, sport administration, sport policy, community sport, sport facilities, sport operations, event management or sport coaching.
Sport, Welfare and Social Policy in the European Union (Routledge Research in Sport, Culture and Society)
by Stefano Martelli Alberto Testa Nicola R. PorroSport is often seen as an indicator of the civic maturity of a community, an aspect of the rights of citizens to health, education and social integration. This book examines the relationships between participation in sport and physical activity, and welfare policies across Europe. It argues that the success of campaigns for the promotion of sport depend on the existence of dedicated welfare policies promoted by the European states and explores variations in cultural models and structures of governance across Europe. Addressing the function of supranational institutions such as the EU as well as voluntary networks, the book illuminates key issues in European societies such as migration, financial austerity and Brexit as they relate to sport policy. This is important reading for scholars and students in the fields of European sport and physical activity, sociology, political science and organisational analysis, as well as operators and managers of the sport systems involved in advanced training programmes.
Sporting Capital: Transforming Sports Development Policy and Practice (Routledge Research in Sport, Culture and Society)
by Nicholas F. RoweIn a world of competing public policy priorities, economic challenges and political uncertainty, sports development organisations and initiatives need to adapt to survive. This book makes the case for 'Sporting Capital' as a new conceptual model of sports participation with the potential to transform public policy and practice in sports development. The central argument presented is that a model of Sporting Capital - with its three domains of physiological, social and psychological attributes - provides a missing framework, creating a new impetus for sustained growth in community sport by joining up the levels at which sports development is planned and implemented. Touching on important issues such as youth sport, public health, volunteering, disability, ethnicity and social inequality, it examines patterns of sports participation in relation to age, gender and social class and offers recommendations for strategic policy improvements that can be implemented by practitioners working on the frontline of community sport. Sporting Capital: Transforming Sports Development Policy and Practice provides valuable insights for all those interested in sports development, youth sport, community sport, or sport and social policy.
Sporting Nationality in the Context of European Union Law: Seeking a Balance between Sporting Bodies’ Interests and Athletes’ Rights (SpringerBriefs in Law)
by Jan ExnerThis book strikes a balance between international sporting governing bodies’ interests and values enshrined in rules regarding sporting nationality on one hand, and athletes’ rights under EU law on the other. It argues that some rules governing athletes’ eligibility in national teams in their current form, notably certain waiting periods, quotas for naturalised athletes or athletes having previously played for another country, and rules prohibiting the change of sporting nationality, constitute a disproportionate restriction on athletes’ rights under EU citizenship, free movement of persons, competition law or fundamental rights. Accordingly, the book subsequently presents concrete recommendations for international sporting governing bodies on how to reconcile their interests and values with the rights that athletes enjoy under EU law. As such, it offers an essential guide for these bodies and their representatives, as well as for athletes, academics and practitioners in the fields of law and sports.
Sportjournalistik
by Marcus BölzDer Band bereitet die systematisch und empirisch fundierten Ergebnisse der Sportjournalistik didaktisch auf: Wie die Arbeit der Sportjournalisten konkret aussieht, welche Rahmenbedingungen diese Arbeit prägen und wie Akteure und Rezipienten sportjournalistische Medientexte herstellen, distribuieren und rezipieren. In dem Buch werden dazu die wichtigsten Modelle, Theorien und wissenschaftlichen Befunde dargelegt, anhand von Beispielen der Transfer der Inhalte vom Theoretischen zum Anschaulich-Praktischen vollzogen und die Inhalte und Positionen kritisch reflektiert.
Sportkommunikation in digitalen Medien: Vielfalt, Inszenierung, Professionalisierung
by Christoph G. GrimmerUnter den Perspektiven Vielfalt, Inszenierung und Professionalisierung analysieren Wissenschaftler und Praxisexperten aktuelle Potentiale und Herausforderungen im Bereich digitaler Sportkommunikation. Die Autorinnen und Autoren werfen einen Blick auf verschiedene Sportarten, Nutzergruppen bzw. Kontexte. Nach einer Einführung zur Rolle Sozialer Medien im Sport widmen sich weitere Beiträge der Vielfalt des PR-Einsatzes im Basketball und österreichischen Profifußball. Der Schwerpunkt des Buches liegt auf der Perspektive Inszenierung und fokussiert die darstellerischen Möglichkeiten für u.a. Prominente, Olympioniken und Journalisten. Mit 360 Grad-Videos wird eine bislang in der Wissenschaft weitgehend ausgeblendete Innovation der Social Media-Kommunikation aufgegriffen. Im dritten Teil erhält der Leser vertiefende Einblicke in die durch Soziale Medien beeinflusste Öffentlichkeitsarbeit von Pressesprechern und Kommunikationsagenturen.
Sportmarketing: Grundlagen – Strategien – Instrumente
by Manfred Bruhn Peter RohlmannDieses Buch liefert die grundlegenden Kenntnisse („Basics“) für ein professionelles Sportmarketing und gibt Anregungen für die Managementpraxis. Im Zuge der gesellschaftlichen und wirtschaftlichen Entwicklung ist das Sportmarketing aus rudimentären Anfängen zu einer hochprofessionellen und komplexen Disziplin geworden, die nicht nur die unmittelbar Beteiligten betrifft, sondern auch weitere Interessengruppen (Stakeholder) einbezogen hat, die oft eigene und nicht immer kompatible Absichten und Interessen verfolgen.Darüber hinaus haben Megatrends wie Digitalisierung und Globalisierung dem Sportmarketing neue Impulse verliehen, ebenso wie sich der Sport selbst in allen seinen unterschiedlichen Ausprägungen und Strukturen stark verändert hat (u.a. Profis und Amateure, Trägerschaft und Organisation, Selbst- und Fremdbestimmung).Die Autoren stellen die grundlegenden Bausteine im Sportmarketing in kompakter Weise vor und skizzieren Rahmenbedingungen, Besonderheiten, Strategiefindungen und den Einsatz von Marketinginstrumenten. Damit schaffen sie Wissen und Verständnis für ein erfolgreiches Sportmarketing der Zukunft.Der InhaltSportmarketing im Zentrum verschiedener MärkteGrundlagen des SportmarketingLeistungsaspekte im SportmarketingPreise und Verträge im SportmarketingKommunikationsthemen im SportmarketingVertriebswege im SportmarketingPerspektiven des Sports – Chancen und Risiken im Sportmarketing
Sportpsychologie
by Frank Hänsel Sören D. Baumgärtner Julia M. Kornmann Fabienne EnnigkeitDiese Neuauflage des kompakten Lehrbuchs der Sportpsychologie bietet Studierenden der Sportwissenschaft wie auch der Psychologie einen optimalen Überblick. Grundlegende Fragestellungen und Themen der Sportpsychologie werden kompakt und gut verständlich erklärt. Da sich die Sportpsychologie ganz grundsätzlich mit dem menschlichen Erleben und Verhalten in sportlichen Situationen beschäftigt, werden Fragestellungen aus einem breiten Spektrum aufgegriffen. Die Antworten basieren auf der aktuellen Forschung und weisen beispielhaft auf Anwendungen für die Sportpraxis hin. Das Lehrbuch ist hilfreich zur Prüfungsvorbereitung und ein Lesegenuss für alle, die an den wissenschaftlichen Grundlagen der Sportpsychologie interessiert sind. Dazu bietet die inkludierte Flashcard App digitale Frage- und Antwortkarten zum Selbsttest. Zusätzlich finden Sie digitale Zusatzmaterialien auf der Lehrbuch-Begleitwebseite.
Sportpsychologie: Grundlagen und Anwendung
by Julia Schüler Mirko Wegner Henning PlessnerDieses Lehrbuch richtet sich an Studierende der Psychologie und Sportwissenschaft sowie an Personen, die in der Sportpraxis tätig sind und Themen der Sportpsychologie genauer und tiefgehender verstehen möchten. Zahlreiche auflockernde didaktische Elemente ermöglichen Ihnen das leichtgängige und freudvolle Lernen komplexer Sachverhalte. Im ersten Teil lernen Sie den Facettenreichtum der Sportpsychologie sowie die Untrennbarkeit von Theorie und Sportpraxis kennen. Theoretische Grundlagen sind nach den Subdisziplinen der Psychologie (Kognition, Motivation, Emotion, Persönlichkeit und soziale Prozesse) untergliedert und verständlich sowie praxisnah erläutert. Dabei werden Fragen beantwortet wie: Welche kognitiven Prozesse führen zu guten Entscheidungen in kritischen Sportspielsituationen? Wie entsteht intrinsische Motivation zum Sporttreiben? Welche Folgen hat Wettkampfangst? Trägt Sport zur Persönlichkeitsentwicklung bei? Wie hängen Teamklima und sportliche Leistung zusammen? Im zweiten Teil erfahren Sie alles Wichtige über die Anwendung der Sportpsychologie in den Kontexten Leistung und Gesundheit. Wie sehen beispielsweise theoriebasierte psychologische Trainings zur Leistungssteigerung im Spitzensport aus und wie effektiv sind diese? Besteht ein Zusammenhang zwischen Sport und Gesundheit? Die von den jeweiligen Fachexperten und -expertinnen verfassten Kapitel stellen eine umfassende und optimale Prüfungsvorbereitung dar. Zudem unterstützen die klare Struktur und Didaktik sowie die in sich abgeschlossenen Kapitel dabei, sich beim Vertiefen oder Nachlesen auf einzelne Inhaltsbereiche zu fokussieren. Das Werk ist prüfungsrelevant und regt zugleich mit wertvollen Impulsen zum Mit- und Weiterdenken an.
Sportradar (A): From Data to Storytelling
by Ramon Casadesus-Masanell Karen Elterman Oliver Gassmann<p>Harvard Business School Case 719-429, November 2018. <p>In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on third-party data feeds such as Sportradar’s, prefering to develop data services in-house. Thus, CEO Carsten Koerl believed the company needed to branch into sports media, not just supplying data to companies, but finding ways to tell stories about that data. However, Sportradar's core business was thriving, whereas a recent attempt to branch out into video player tracking systems had proved a costly failure. The team weighed the pros and cons of various media ventures, including online sports betting minigames, a social media site, and streaming of sports content.</p>
Sports: The All-American Addiction
by John R. GerdyJohn R. Gerdy knows sports inside-out. He has been an All-American basketball player whose college jersey was retired. He was briefly a professional player. Later he served as an associate commissioner in the NCAA's Southeastern Conference and as a legislative and ethical advisor to the NCAA and the Knight Commission. Currently he teaches courses on sports administration. Now, in Sports: The All-American Addiction, he brings his insights and observations together in a radical, critical evaluation of the impact of sports on American life. This book argues that our society's huge investment in organized sports is unjustified. Ardent boosters say that sports embody the “American Way,” developing winners by teaching lessons in sportsmanship, teamwork, and discipline. In fact, Gerdy writes, modern sports are eroding American life and undermining traditional American values essential to the well-being of the nation and its people. Like a drug, this obsession allows Americans to escape problems and ignore issues. Gerdy asks tough questions. Have sports lost their relevance? Is it just mindless entertainment? Is our enormous investment in sports as educational tools appropriate for a nation that needs graduates to compete in the information-based, global economy of the twenty-first century? Do organized sports continue to promote positive ideals? Or, do sports, in the age of television, corporate sky boxes, and sneaker deals, represent something far different? Boldly making his case, Gerdy detects five causes for alarm. A violent, win-at-all-cost mentality exists. A greater number of spectators are idly watching the few elite athletes. An athletic culture that is anti-intellectual systematically creates “dumb jocks.” While bridges, inner-cities, and schools are crumbling, tremendous sums of tax dollars vanish to wealthy owners, millionaire players, and to college athletic programs. Studies show that sports are no more effective in promoting equality than any other American institution. Can organized sports be restructured? The author concludes with a series of daring suggestions for change.
Sports Agents and Labour Markets: Evidence from World Football (Routledge Research in Sport Business and Management)
by Giambattista Rossi Anna Semens Jean Francois BrocardThe sports agent has become a highly significant figure in contemporary sport business. The role of the agent is essential to our understanding of labour markets and labour relations in an increasingly globalised sports industry. Drawing on extensive empirical research into football around the world, this book explains what agents do, how their role has changed, and why this is important for future sport business. Offering analysis from economic, legal, social and historical perspectives, the book explores key topics such as: the history of sports agents including the emergence of the modern agent in US sport typologies and demographic profiles of agents in football valuations and organisational analysis of leading European agents and agencies relations between agents and clubs future directions for research into sports agents. Focusing on the major European leagues, this book goes further than any other in illuminating an important but under-researched aspect of contemporary sport business. It is a valuable resource for any student, researcher or policy-maker with an interest in sport business, sport management, sport policy, the economics of sport or labour economics.