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La sonda del viento

by Enfermera Saturada

Enfermera Saturada regresa con su particular visión del mundo sanitario cargada de humor negro e ironía. La salud es algo muy serio, por eso es mejor tomársela con humor. Así lo cree esta enfermera que recorre los pasillos a toda pastilla y que en La sonda del viento analiza con detalle las muestras de sus pacientes y todo lo que le rodea. Desde lo complicado que es aparcar en los hospitales hasta las cenas de empresa, pasando por todo el catálogo de cacharritos para revisarnos la salud en casa, las contraseñas imposibles de recordar o los momentos más surrealistas vividos en la puerta de Urgencias y en el laboratorio. Porque aunque no lo creamos para el análisis de heces es suficiente una muestra del tamaño de una nuez. Un divertido viaje al corazón de un hospital que bien podría ser el nuestro. Porque el humor no cura las heridas ni acaba con las listas de espera, pero al menos lo hace todo más soportable.Héctor Castiñeira nació en Lugo y se graduó en Enfermería por la Universidad de Santiago de Compostela. Especialista en Enfermería del Trabajo, ha cursado másteres en Formación del Profesorado, Urgencias y Emergencias, Comunicación Científica y en Seguridad Clínica. Experto en cuidados críticos del paciente adulto y neonatal, Héctor ha trabajado como enfermero en el Servicio Madrileño de Salud, en Emerxencias Sanitarias de Galicia 061 y en el Servizo Galego de Saúde, donde en la actualidad desarrolla su labor asistencial. Considerado el perfil más influyente en gestión sanitaria por la IMF Business School, es colaborador semanal desde hace varios años en medios de comunicación (Antena 3, La Sexta, TVE, Radio Galega, RNE o El Mundo) donde realiza divulgación de temas de salud y desde donde ayuda a combatir las fake news de la salud. Embajador de la iniciativa Salud sin Bulos y miembro de la Asociación Española de Comunicación Científica, ha recibido importantes premios nacionales en reconocimiento a su labor de promoción, defensa y visibilidad de la profesión enfermera. Críticas:«El enfermero escritor que vacuna contra el aburrimiento».El Mundo «El humor como terapia sanitaria y medio de supervivencia».El Periódico «Su autor consigue lo que parece imposible, describir con humor la precaria situación de las enfermeras españolas».Cadena SER

Sonderbetriebsvermögen im Rahmen unternehmerischer Dispositionen über Sachgesamtheiten (Forschungsreihe Rechnungslegung und Steuern)

by Felix Werthebach

Ausgangspunkt der vorliegenden Untersuchung ist das Entscheidungsproblem des Mitunternehmers, wie mit diesem SBV, das zwar steuerliches Betriebsvermögen der Personengesellschaft darstellt, eigentumsmäßig gleichwohl nur dem Gesellschafter zuzuordnen ist, im Rahmen von betriebswirtschaftlichen Umstrukturierungs- und Übergabevorgängen (Dispositionen über Sachgesamtheiten) zu verfahren ist. Hierzu werden zunächst die Bausteine der Identifizierung von Sonderbetriebsvermögen herausgearbeitet und die steuerlichen Konsequenzen der Bewegung von SBV innerhalb der einzelnen Dispositionsvorgänge (unentgeltlich - entgeltlich – gegen Gewährung oder Minderung von Gesellschaftsrechten) gezogen. Sodann erfolgt die Optimierung jeder einzelnen Fallgruppe anhand eines entwickelten steuerlichen Zielsystems, verbunden mit hieraus abgeleiteten Handlungsempfehlungen für den betrieblichen Entscheider.

The Song Machine: Inside The Hit Factory

by John Seabrook

“An utterly satisfying examination of the business of popular music.” —Nathaniel Rich, The Atlantic Over the last two decades a new type of hit song has emerged, one that is almost inescapably catchy. Pop songs have always had a "hook," but today’s songs bristle with them: a hook every seven seconds is the rule. Painstakingly crafted to tweak the brain's delight in melody, rhythm, and repetition, these songs are highly processed products. Like snack-food engineers, modern songwriters have discovered the musical "bliss point." And just like junk food, the bliss point leaves you wanting more. In The Song Machine, longtime New Yorker staff writer John Seabrook tells the story of the massive cultural upheaval that produced these new, super-strength hits. Seabrook takes us into a strange and surprising world, full of unexpected and vivid characters, as he traces the growth of this new approach to hit-making from its obscure origins in early 1990s Sweden to its dominance of today's Billboard charts. Journeying from New York to Los Angeles, Stockholm to Korea, Seabrook visits specialized teams composing songs in digital labs with new "track-and-hook" techniques. The stories of artists like Katy Perry, Britney Spears, and Rihanna, as well as expert songsmiths like Max Martin, Stargate, Ester Dean, and Dr. Luke, The Song Machine shows what life is like in an industry that has been catastrophically disrupted—spurring innovation, competition, intense greed, and seductive new products. Going beyond music to discuss money, business, marketing, and technology, The Song Machine explores what the new hits may be doing to our brains and listening habits, especially as services like Spotify and Apple Music use streaming data to gather music into new genres invented by algorithms based on listener behavior. Fascinating, revelatory, and original, The Song Machine will change the way you listen to music.

The Song of Significance: A New Manifesto for Teams

by Seth Godin

A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth GodinThe Song of Significance is a rousing contemplation on work: why it is the way it is, why it&’s gotten so bad, what all of us–especially leaders–can do to make it better.Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way.Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what&’s really at the root of these trends, and challenges us to do better in ways that matter.The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.This is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it&’s within our power to change. Because, as Godin writes, &“Humans aren&’t a resource. They are the point.&”

Song of the Stubborn One Thousand: The Watsonville Canning Strike, 1985-87

by Peter Shapiro

On September 9, 1985, one thousand mainly Mexican women workers in Watsonville, California, the "frozen food capital of the world," were forced out on strike in response to an attempt by Watsonville Canning owner, Mort Console, to break their union. They returned to work eighteen months later. Not one had crossed the picket line. A moribund union has been revitalized, and Watsonville's Latino majority emerged as a major force in local politics.At a time when organized labor was in headlong retreat, the Watsonville Canning strike was a dramatic show of the power of women workers, whose struggle became a rallying point for the Chicano movement.Apart from its sheer drama, the strikers' story illuminates the challenges facing a group of ordinary working people who waged a protracted and ultimately successful struggle against seemingly insurmountable odds.

Songs of Profit, Songs of Loss: Private Equity, Wealth, and Inequality (Anthropology of Contemporary North America)

by Daniel Scott Souleles

Since the early 1980s, private equity investors have heralded and shepherded massive changes in American capitalism. From outsourcing to excessive debt taking, private equity investment helped normalize once-taboo business strategies while growing into an over $3 trillion industry in control of thousands of companies and millions of workers. Daniel Scott Souleles opens a window into the rarefied world of private equity investing through ethnographic fieldwork on private equity financiers. Songs of Profit, Songs of Loss documents how and why investors buy, manage, and sell the companies that they do; presents the ins and outs of private equity deals, management, and valuation; and explains the historical context that gave rise to private equity and other forms of investor-led capitalism. In addition to providing invaluable ethnographic insight, Songs of Profit, Songs of Loss is also an anthropological study of inequality as Souleles connects the core components of financial capitalism to economic disparities. Souleles uses local ideas of “value” and “time” to frame the ways private equity investors comprehend their work and to show how they justify the prosperity and poverty they create. Throughout, Souleles argues that understanding private equity investors as contrasted with others in society writ large is essential to fully understanding private equity within the larger context of capitalism in the United States.

Songs of the Factory: Pop Music, Culture, and Resistance

by Marek Korczynski

In Songs of the Factory, Marek Korczynski examines the role that popular music plays in workers' culture on the factory floor. Reporting on his ethnographic fieldwork in a British factory that manufactures window blinds, Korczynski shows how workers make often-grueling assembly-line work tolerable by permeating their workday with pop music on the radio. The first ethnographic study of musical culture in an industrial workplace, Songs of the Factory draws on socio-musicology, cultural studies, and sociology of work, combining theoretical development, methodological innovation, and a vitality that brings the musical culture of the factory workers to life. Music, Korczynski argues, allows workers both to fulfill their social roles in a regimented industrial environment and to express a sense of resistance to this social order. The author highlights the extensive forms of informal collective resistance within this factory, and argues that the musically informed culture played a key role in sustaining these collective acts of resistance. As well as providing a rich picture of the musical culture and associated forms of resistance in the factory, Korczynski also puts forward new theoretical concepts that have currency in other workplaces and in other rationalized spheres of society.

Songy 2011: Restructuring to Survive (Or, Surviving to Restructure?)

by Charles F Wu

In 2001, Songy Partners, an Atlanta based real estate developer, was facing three distressed investments within their portfolio each with distinct sets of challenges. Having weathered a myriad of issues during the Global Financial Crisis which included operational shortfalls, failed partnerships, bankruptcies, lender consolidations, lagging tenant demand, low investment liquidity, and pending loan maturities, Songy needed a path forward for these three assets. Songy's lenders were threatening to foreclose on all three properties and also call on personal guarantees. The case addresses Songy's decisions leading up to and during the crisis. Which of the firm's challenges might have been avoidable, did the company have any leverage with its creditors, what tactics might the company employ to save its properties? Within this context, what are Songy's responsibilities to his investors?"In 2011, Songy Partners, an Atlanta based real estate developer, was facing three distressed investments within their portfolio each with distinct sets of challenges. Having weathered a myriad of issues during the Global Financial Crisis which included operational shortfalls, failed partnerships, bankruptcies, lender consolidations, lagging tenant demand, low investment liquidity, and pending loan maturities, Songy needed a path forward for these three assets. Songy's lenders were threatening to foreclose on all three properties and also call on corporate guarantees. The case addresses Songy's decisions leading up to and during the crisis. Which of the firm's challenges might have been avoidable, did the company have any leverage with its creditors, what tactics might the company employ to save its properties? Within this context, what are Songy's responsibilities to his investors?

Songy 2011: Restructuring to Survive (Or, Surviving to Restructure?)

by Charles F Wu

In 2011, Songy Partners, an Atlanta-based real estate developer, was facing three distressed investments within their portfolio each with distinct sets of challenges. Having weathered a myriad of issues during the global financial crisis that included operational shortfalls, failed partnerships, bankruptcies, lender consolidations, lagging tenant demand, low investment liquidity, and pending loan maturities, Songy needed a path forward for these three assets. Songy's lenders were threatening to foreclose on all three properties and also call on corporate guarantees. The case addresses Songy's decisions leading up to and during the crisis. Which of the firm's challenges might have been avoidable? Did the company have any leverage with its creditors? What tactics might the company employ to save its properties? Within this context, what are Songy's responsibilities to his investors?

Sonhando com a Rua da Esperança.

by Eder Holguin

Sonhando com a Rua da Esperança por Eder Holguin De viver nas ruas de Medelim, na Colômbia, para se tornar um empreendedor de sucesso em Nova York De viver nas ruas de Medelim, na Colômbia, para se tornar um empreendedor de sucesso em Nova York Hoje, Eder é um empreendedor de sucesso de Nova York na indústria de mídia on-line e CEO de uma empresa de marketing digital. No entanto, quando criança, em meados dos anos 80, ele fugi de uma vida doméstica assustadora e acabou vivendo por anos nas ruas de Medelim, na Colômbia. Era uma existência arriscada, no que foi descrito nessa época como o "lugar mais perigoso da terra". Onde governantes internacionais de drogas como Pablo Escobar governavam, onde você poderia ser baleado por olhar para o cara errado da maneira errada. Sonhando com a Rua da Esperança é a história de como ele passou de morar nas ruas para se tornar um empreendedor de sucesso. O livro está na tradição clássica da maioridade e prova que, embora a vida possa ser feia e brutal, até os mais desfavorecidos podem superar as probabilidades e encontrar a felicidade, a sua própria Rua da Esperança. A narrativa avança e soa com autenticidade; muitas vezes é triste, chocante, mas, no final das contas, edificante e motivacional.

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

by Joel Beckerman Tyler Gray

A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound&’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. You don&’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they&’re perceived by their audiences, and gain a competitive edge. Whether you&’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of &“boom moments&”—transcendent instants when sound connects with a listener&’s emotional core. &“Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili&’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.&” —Entertainment Weekly &“Music defines us. Joel Beckerman knows. Let him tell you all about it.&” —Anthony Bourdain &“The Sonic Boom reveals the music and structured cacophony of everyday life.&” —Moby

Sonic Boom: The Impossible Rise of Warner Bros. Records, from Hendrix to Fleetwood Mac to Madonna to Prince

by Peter Ames Carlin

From journalist Peter Ames Carlin—the New York Times bestselling music biographer who chronicled the lives and careers of Paul McCartney, Bruce Springsteen, the Beach Boys, and Paul Simon—Sonic Boom captures the rollicking story of the most successful record label in the history of rock and roll, Warner Bros Records, and the remarkable secret to its meteoric rise.The roster of Warner Brothers Records and its subsidiary labels reads like the roster of the Rock & Roll Hall of Fame: Jimi Hendrix, the Grateful Dead, Joni Mitchell, Neil Young, James Taylor, Fleetwood Mac, the Eagles, Prince, Van Halen, Madonna, Tom Petty, R.E.M., Red Hot Chili Peppers, and dozens of others. But the most compelling figures in the Warner Bros. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs who were the first in the music business to read the generational writing on the wall in the mid-1960s. By recruiting outsider artists and allowing them to make the music they wanted, Ostin and his staff transformed an out-of-touch company into the voice of a generation. Along the way, they revolutionized the music industry and, within just a few years, created the most successful record label in the history of the American music industry.How did they do it? It all goes back to the day in 1967 when the newly tapped label president Mo Ostin called his team together to share his grand strategy for the struggling company: “We need to stop trying to make hit records. Let’s just make good records and turn those into hits.”With that, Ostin ushered in a counterintuitive model that matched the counterculture. His offbeat crew reinvented the way business was done, giving their artists free rein while rejecting out-of-date methods of advertising, promotion, and distribution. And even as they set new standards for in-house weirdness, the upstarts’ experiments and innovations paid off, to the tune of hundreds of legendary hit albums.It may sound like a fairy tale, but once upon a time Warner Bros Records conquered the music business by focusing on the music rather than the business. Their story is as raucous as it is inspiring, pure entertainment that also maps a route to that holy grail: love and money.Includes black-and-white photographs

Sonic Boom: Globalization at Mach Speed

by Gregg Easterbrook

There are signs the recession is about to end. So what comes next? Growth will resume. But economic uncertainty will worsen, making what comes next not just a boom but a nerve-shattering SONIC BOOM. Gregg Easterbrook - who "writes nothing that is not brilliant" (Chicago Tribune) - is a fount of unconventional wisdom, and over time, he is almost always proven right. Throughout 2008 and 2009, as the global economy was contracting and the experts were panicking, Easterbrook worked on a book saying prosperity is about to make its next big leap. Will he be right again? SONIC BOOM: Globalization at Mach Speed presents three basic insights. First, if you don't like globalization, brace yourself, because globalization has barely started. Easterbrook contends the world is about to become far more globally linked. Second, the next wave of global change will be primarily positive: economic prosperity, knowledge and freedom will increase more in the next 50 years than in all of human history to this point. But before you celebrate, Easterbrook further warns that the next phase of global change is going to drive us crazy. Most things will be good for most people - but nothing will seem certain for anyone. Each SONIC BOOM chapter is based on examples of cities around the world - in the United States, Europe, Russia, China, South America - that represent a significant Sonic Boom trend. With a terrific sense of humor, pitch-perfect reporting and clear, elegant prose, Easterbrook explains why economic recovery is on the horizon but why the next phase of global change will also give everyone one hell of a headache. Forbes calls Easterbrook "the best writer on complex topics in the United States" and SONIC BOOM will show you why.

Sonic Introduces a Blended Burger

by Lena G. Goldberg Max Saffer Michael S. Kaufman

Case

Sonoco Products Co. (A): Building a World-Class HR Organization

by David A. Thomas Boris Groysberg Cate Reavis

Describes the steps the vice-president of human resources takes in revamping an HR function that was noncooperative and, at times, competitive and introducing the company to the notion of HR as a strategic business partner. Explores changes made to the company's compensation, performance management, and succession planning processes. Teaching Purpose: To allow students to think strategically about reorganizing the human resources department to support business strategy and serve as a business partner.

Sonoco Products Company (A): Building a World-Class HR Organization (Abridged)

by David A. Thomas Boris Groysberg

Describes the steps the vice-president of human resources takes in revamping an HR function that was noncooperative and, at times, competitive and introducing the company to the notion of HR as a strategic business partner. Explores changes made to the company's compensation, performance management, and succession planning processes.

SonoSite: A View Inside

by Clayton M. Christensen Jeremy B. Dann

After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or if it should evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems.

Sons of Mississippi: A Story of Race and its Legacy

by Paul Hendrickson

The true story of a racial murder in the South.

Sons of Wichita: How the Koch Brothers Became America's Most Powerful and Private Dynasty

by Daniel Schulman

Not long after the death of his father, whose heart gave out suddenly in November 1967, Charles Koch, then in his early 30s, discovered a letter his father had written when his four sons were small. "My dear boys," it began when you are 21, you will receive what now seems to be a large sum of money. It may either be a blessing or a curse." "Above all," he cautioned, "be kind and generous to one another."In the ensuing decades, Fred's legacy became a blessing and a curse. Two of his sons, Charles and David, joined forces to build Koch Industries, one of the largest private corporations in the world. But they ended up in an epic feud with brothers Bill and Frederick that spanned nearly two decades, tearing the family apart-and nearly Koch Industries along with it. Bill would start his own energy company and attain a modicum of fame as a litigious wine-collector and yachtsman (he likened winning The America's Cup in 1992 to the ecstasy of "10,000 orgasms.") After being marginalized by the patriarch because of his effete manner, Frederick became a patron of the arts and a fastidious refurbisher of historic estates.Starting with their boyhood when fraternal disputes were sometimes settled in the boxing ring, SONS OF WICHITA takes you inside this highly private family and traces the evolution of these four distinct personalities as well as their corporate, philosophical, social and political ambitions (many forget David Koch ran as the Libertarian Party's vp candidate in 1980). Influenced by the conservative, anti-communist sentiments of their father, a founding member of the John Birch Society, Charles and David devised an ambitious strategy to foist their ideological agenda upon the nation-quietly channeling millions of dollars of their fortune into a web of freemarket think tanks, academic programs, advocacy groups, and more, while also building what amounts to a shadow Republican Party, replete with a donor network capable of raising as much in an election cycle as the Republican National Committee. Never before did they flex their political muscles as vigorously as they did during the 2012 campaign, when Charles and David clashed with the Obama administration in what Charles described as the "mother of all wars."Like The Rockefellers before them, The Koch (pronounced like the soft-drink "Coke") Brothers are a great American dynasty. Unlike The Rockefellers, they have never been the subject of a major biography before.

Sony

by Stefan Thomke Akiko Kanno Atsushi Osanai

On June 15, 2017, Kazuo Hirai, president and CEO of Sony Corporation, stood in front of 1998 shareholders at the company’s 100th general shareholders meeting. For the year ending March 2017, the Japanese company had reported 288.7 billion yen (¥)1 in operating income and a 3.0% return on equity (ROE) (see Exhibit 1). In the following year, Sony expected to achieve 10% or higher in ROE and ¥500 billion or more in operating income, results that the company had not seen in 20 years.

Sony AIBO: The World's First Entertainment Robot

by Youngme Moon

The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is in hot demand among "techies" infatuated with high-tech gadgets; however, it has yet to catch on with the mainstream. The task for Takeshi Yazawa, VP and general manager of Sony Entertainment Robot America, is to figure out how to market the AIBO to the American masses. Includes color exhibits.

Sony and the JK Wedding Dance

by John Deighton Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the party that uploaded the video. How should Sony act? This case looks at the issues faced by marketers in an environment in which consumers disseminate content without the assistance, or approval, of gatekeepers.

Sony Corp.: Car Navigation Systems

by Yoshinori Fujikawa John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his company regarding several key issues, including geographical market focus, product selection, and standard setting.

Sony Digital Entertainment, Japan

by Anita Elberse

It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment on the go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and containing little plot or character development, cell phone novels republished in book form and even remade as movies have come to dominate mainstream media content. At media giant Sony, Ken Munekata, CEO of Sony Pictures Entertainment (SPE), and Atsushi Fukuda, President of Sony Digital Entertainment (SDE), are attempting to craft an adequate response. After establishing SDE as a 100% subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"-including keitai novels. But can SDE's subscription model compete in a market dominated by free keitai novel offerings? And, more generally, do Sony's current keitai initiatives move the company in the right strategic direction? Allows for an in-depth examination of viable business models for established media companies competing in digital markets dominated by user-generated, advertising-supported content. Also enables an assessment of the economics of producing and distributing traditional films and books versus digital (cell phone) content.

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