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Standards for Enterprise Management Control
by Xianzhi ZhangThis book is mainly about facilitating the dissemination of management control, a field now finding application at a growing number of organizations, among commercial practitioners. It provides essential insights on management control as applied to Chinese enterprises and cross-border organizations. The book is divided into four parts. Part 1 provides the necessary background and framework for a discussion on enterprise management control standards, while Part 2 introduces a basic standard for enterprise management control. Part 3 introduces application guidelines for enterprise management control standards, and lastly Part 4 presents several case studies on the application of enterprise management control standards.
Standards for Management Systems: A Comprehensive Guide to Content, Implementation Tools, and Certification Schemes (Management for Professionals)
by Herfried KohlThis book guides readers through the broad field of generic and industry-specific management system standards, as well as through the arsenal of tools that are needed to effectively implement them. It covers a wide spectrum, from the classic standard ISO 9001 for quality management to standards for environmental safety, information security, energy efficiency, business continuity, laboratory management, etc. A dedicated chapter addresses international management standards for compliance, anti-bribery and social responsibility management. In turn, a major portion of the book focuses on relevant tools that students and practitioners need to be familiar with: 8D reports, acceptance sampling, failure tree analysis, FMEA, control charts, correlation analysis, designing experiments, estimating parameters and confidence intervals, event tree analysis, HAZOP, Ishikawa diagrams, Monte Carlo simulation, regression analysis, reliability theory, data sampling and surveys, testing hypotheses, and much more. An overview of the necessary mathematical concepts is also provided to help readers understand the technicalities of the tools discussed. A down-to-earth yet thorough approach is employed throughout the book to help practitioners and management students alike easily grasp the various topics.
Standards für alle: Eine Einführung in die (technische) Standardisierung
by Werner FellnerDieses Buch soll ein Bewusstsein wecken hinsichtlich der Notwendigkeit und Vorteile von innerbetrieblichen (technischen) Standards: Jedes Unternehmen hat das Ziel, effizient, innovativ und wirtschaftlich zu produzieren. Für eine effiziente Organisation und Erfüllung von zu berücksichtigenden Anforderungen können Standards maßgeblich zum Erfolg eines Unternehmens beitragen. Zu Beginn des Buches werden zu berücksichtigende Randbedingungen und Argumente für innerbetriebliche (technische) Standards aufgezeigt. Es folgen mögliche Einteilungskriterien, Definition und Grundlagen von Standards sowie deren Gestaltung und praktischen Anwendung. Im Anschluss wird das generelle Management und die Rollen im Standardisierungsprozesses beschrieben. Für eine konkrete Umsetzung in Unternehmen werden abschließend beispielhaft die grundlegenden und notwendigen Festlegungen der Standardisierung vorgestellt. Unterstützt durch viele Grafiken hilft dieses Buch beim Aufbau einer Standardisierung bzw. bei der Analyse bestehender innerbetrieblicher Standards und verschafft überraschende Einblicke in die Welt der Normen.
Standards of Value
by Jay E. FishmanExpert direction on interpretation and application of standards of valueWritten by Jay Fishman, Shannon Pratt, and William Morrison--three renowned valuation practitioners--Standards of Value, Second Edition discusses the interaction between valuation theory and its judicial and regulatory application. This insightful book addresses standards of value (SOV) as applied in four distinct contexts: estate and gift taxation; shareholder dissent and oppression; divorce; and financial reporting. Here, you will discover some of the intricacies of performing services in these venues.Features new case law in topics including personal good will and estate and gift tax, and updated to cover the new standards issued since the first editionIncludes an updated compendium discussing the standards of value by state, new case law covering divorce, personal goodwill, and estate and gift tax, and coverage of newly issues financial standardsShows how the Standard of Value sets the appraisal process in motion and includes the combination of a review of court cases with the valuator's perspectiveAddresses the codification of GAAP and updates SOV in individual statesGet Standards of Value, Second Edition and discover the underlying intricacies involved in determining "value."
Standing in the Fire: Leading high-heat meetings with clarity, calm, and courage
by Larry DresslerMany experienced facilitators, OD consultants, coaches, and organizational leaders increasingly find themselves standing in the fire - working in situations where group and community members are polarized, angry, fearful, and confused. Facilitator Larry Dressler has come to believe that simply picking up yet another method or technique wont help in situations like these. What has a truly transformational impact is what he calls the "facilitators presence". Cultivating an ability to access a compassionate presence that people experience as open, authentic, and clear in intention during the most difficult situations moves facilitators from being competent professionals to being on a path toward self-mastery.
The Standing of Vocational Education and the Occupations It Serves: Current Concerns and Strategies For Enhancing That Standing (Professional and Practice-based Learning #32)
by Stephen Billett Barbara Elisabeth Stalder Vibe Aarkrog Sarojni Choy Steven Hodge Anh Hai LeThis book addresses what is, perhaps, the single most important issue for vocational education; its relatively low standing in an era of high aspiration. The work explores the nature, extent and consequences for an educational sector that whilst having an increasingly important role in contemporary societies is seen to be of low standing across both countries with developed and developing economies. Some of the standing is associated with the occupation it serves and this is highlighted in an era of high aspiration by young people and their parents. The consequences are far-reaching. This includes how governments and community view and support vocational education, parents and familiars advise about participation in it and young people’s decision-making associated with their post-school pathways. More than describing this problem, the focus of this collection is how this issue can be redressed through the actions of supra-government agencies, governments, schools in tertiary education institutions, industry and professional bodies and employers. It sets out the quality and extent of societal sentiments in shaping how vocational education and the occupation it serves are projected, across countries, continents and cultures, and offers a range of perspectives and contributions from scholars on how this issue might be redressed. These contributions are drawn together and synthesised into sets of propositions, practices and approaches directed towards governments, schooling and tertiary education institutions, educators, researchers, industry and professional bodies and employers. In this way, the book seeks to provide an authoritative, seminal, comprehensive and central text to understand and respond to this central issue for vocational education.
Standing on the Sun
by Julia Kirby Christopher MeyerFor half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward.As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world?Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them:· The obsession with return on equity gives way to more broad-based measurements of success.· Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks. · Businesses take ownership of the impacts they now call "externalities."Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.
Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy
by Joseph HegartyMake sure your culinary arts students are prepared for the "real world!" Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written by the head of the institute's School of Culinary Arts and Food Technology, Standing the Heat is a handbook for developing a curriculum that maximizes career opportunities for students as an alternative to the limited path of instructional training offered in hotel management or hospitality degrees. The book details the merger of a vocational education with a more cognitive education that prepares chefs to be more than mere "cooking operatives," introducing educational concepts that establish the culinary arts as a discipline deserving of serious scholarly attention. Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy is a first-hand account of efforts by the School of Culinary Arts and Food Technology to raise culinary arts education to the degree level as a remedy to the traditional formal education and training that have failed to prepare students for life in the "real world." The book assembles a course of study that produces culinarians who are capable and responsible decision makers, ready to meet the challenges of operating a business while incorporating the values of food safety, customer care, ethics, and passion into the highest quality foodservice. Topics addressed in the book include: admission criteria teaching staff recruitment and development physical resources course management student guidance examinations and syllabuses course review and much more! Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy is an important step in establishing the culinary arts as a viable curriculum in higher education. This book is essential for hotel school program directors and practitioners, researchers, academics, and students in the field of culinary arts.
Standoff: Race, Policing, and a Deadly Assault That Gripped a Nation
by Jamie ThompsonStandoff is award-winning journalist Jamie Thompson's gripping account of a deadly night in Dallas, told through the eyes of those at the center of the events, who offer a nuanced look at race and policing in AmericaOn the evening of July 7, 2016, protesters gathered in cities across the nation after police shot two black men, Philando Castile and Alton Sterling. As officers patrolled a march in Dallas, a young man stepped out of an SUV wearing a bulletproof vest and carrying a high-powered rifle. He killed five officers and wounded eleven others. It fell to a small group of cops to corner the shooter inside a community college, where a fierce gun battle was followed by a stalemate. Crisis negotiator Larry Gordon, a 21-year department veteran, spent hours bonding with the gunman—over childhood ghosts and death and shared experiences of racial injustice in America—while his colleagues devised an unprecedented plan to bring the night to its dramatic end. Thompson’s minute-by-minute account includes intimate portrayals of the negotiator, a surgeon who operated on the fallen officers, a mother of four shot down in the street, and the SWAT officers tasked with stopping the gunman. This is a deeply affecting story of real people navigating a terrifying crisis and a city's attempts to heal its divisions.
Standortmanagement in der Wirtschaftsförderung
by Philip Pongratz Matthias VogelgesangDas Lehrbuch bildet das Modul Standortmanagement ab und bietet fundiertes und nachhaltiges Wissen zu den Wechselwirkungen zwischen Standortgegebenheiten und Wirtschaftsentwicklung. Dabei werden die unterschiedlichen Perspektiven von Standortmanagement beleuchtet und in Beziehung zueinander gebracht. Die Autoren vermitteln die Fertigkeiten zur Analyse von Wirtschaftsräumen durch die Vorstellung zahlreicher darauf abstellender Instrumente. Ebenso werden Standortfaktoren, Flächen- und Immobilienmanagement vorgestellt und in Beziehung zur tagtäglichen Arbeit von Wirtschaftsfördererinnen und Wirtschaftsförderern gesetzt. Den Abschluss eines Themenbereichs bilden jeweils Kontrollfragen, die den Leser beim Erarbeiten des Lernstoffes unterstützen und den Lernerfolg zu überprüfen helfen.
Standortmarketing in der Wirtschaftsförderung
by Stefan Lennardt David StakemeierDas Buch ist ein grundlegendes Praxislehrbuch für Wirtschaftsförderer, die sich einen Überblick über Strategien, Themen und Techniken verschaffen wollen, und zeigt, was zur Planung und Durchführung einer Standortmarketingkampagne nötig ist: Gute Analyse, klare Ziele, eine stringente Strategie, effizientes Projektmanagement, ein ausreichendes Budget, viel Mut, etwas Erfahrung und die richtigen Dienstleister. Die Bedeutung der Wirtschaftsförderung in Deutschland und ihre Aufgaben nehmen zu. Für alle Themen der Wirtschaftsförderung spielen Standortimage und Standortmarketing eine große Rolle. Die gute Nachricht für Kommunen und Regionen: Vom Geld allein hängt der Erfolg nicht ab. Strategie, Kreativität und nicht zuletzt Kontinuität können im Standortmarketing viel bewirken. Zusammenfassungen und Übungsaufgaben am Ende jedes Kapitels festigen das Erlernte und regen eine Reflexion des Stoffes an.
Standorttheorien: Regional- und Stadtökonomik in Theorie und Praxis
by Oliver Farhauer Alexandra KröllDas Buch stellt sowohl traditionelle als auch neuere und neueste Theorien zur Standortwahl vor. Die traditionellen Standorttheorien umfassen die klassische Standortlehre, die Agglomerationsökonomik sowie die Untersuchung der Effekte unterschiedlicher Branchenstrukturen auf eine Stadt oder Region. Daneben werden neuere Ansätze wie die Cluster- und Netzwerktheorie von Michael Porter und neueste Erklärungsmodelle wie die Neue Ökonomische Geographie und die Theorie der Kreativen Klasse präsentiert. Sie alle machen Gründe für die räumliche Ballung wirtschaftlicher Aktivität anschaulich. Damit der Leser regional- und stadtökonomische Untersuchungen (z.B. im Rahmen von Seminar- und Abschlussarbeiten, Kurzanalysen etc.) selbst durchführen kann, wird auch Wissen über die empirische Methodik vermittelt. So werden verschiedenste Maße der räumlichen Konzentration und regionalen Spezialisierung vorgestellt sowie die Durchführung einer Shift-Share- und Input-Output-Analyse demonstriert.Das Lehrbuch zeichnet sich durch seine besondere didaktische Aufbereitung aus: So werden Gleichungen in den theoretischen Kapiteln stets ausführlich interpretiert, damit der Gedankengang dahinter ersichtlich wird. Auf diese Weise streben die Autoren an, dem Leser die Scheu vor komplexeren Modellen oder auch nur „umständlich“ aussehenden Formeln zu nehmen. Die 2. Auflage wurde komplett durchgesehen und korrigiert.
Standorttheorien: Regional- und Stadtökonomik in Theorie und Praxis
by Alexandra Kröll Oliver FarhauerDas Buch stellt sowohl traditionelle als auch neuere und neueste Theorien zur Standortwahl vor. Die traditionellen Standorttheorien umfassen die klassische Standortlehre, die Agglomerationsökonomik sowie die Untersuchung der Effekte unterschiedlicher Branchenstrukturen auf eine Stadt oder Region. Daneben werden neuere Ansätze wie die Cluster- und Netzwerktheorie von Michael Porter und neueste Erklärungsmodelle wie die Neue Ökonomische Geographie und die Theorie der Kreativen Klasse präsentiert. Sie alle machen Gründe für die räumliche Ballung wirtschaftlicher Aktivität anschaulich. Von Interesse ist aber auch die Entwicklung von Regionen und Ballungsgebieten. Deshalb werden in diesem Buch ebenfalls Theorien zu regionaler Entwicklung und regionalem Wachstum ausführlich thematisiert. Damit der Leser regional- und stadtökonomische Untersuchungen (z.B. im Rahmen von Seminar- und Abschlussarbeiten, Kurzanalysen etc.) selbst durchführen kann, wird auch Wissen über die empirische Methodik vermittelt. So werden verschiedenste Maße der räumlichen Konzentration und regionalen Spezialisierung vorgestellt sowie die Durchführung einer Shift-Share- und Input-Output-Analyse demonstriert.Das Buch zeichnet sich durch seine besondere didaktische Aufbereitung aus: So werden Gleichungen in den theoretischen Kapiteln stets ausführlich interpretiert, damit der Gedankengang dahinter ersichtlich wird. Auf diese Weise streben die Autoren an, dem Leser die Scheu vor komplexeren Modellen oder auch nur "umständlich" aussehenden Formeln zu nehmen. In den anwendungsorientierten Kapiteln wird stets auf einfache, leicht nachvollziehbare Beispiele zurückgegriffen, die es dem Leser ermöglichen, die vorgestellten Maßzahlen für eigene Untersuchungen selbst zu berechnen und die empirischen Analysen anhand des Leitfadens nachzuvollziehen. In diesem Lehrbuch geht es daher nicht nur um die Vermittlung von Fach-und Faktenwissen, sondern es soll vielmehr anwendbares Wissen vermittelt werden, das befähigt, das Gelesene eigenständig zu reproduzieren und anzuwenden.
Standorttheorien: Regional- und Stadtökonomik in Theorie und Praxis
by Alexandra Kröll Oliver FarhauerDas Buch stellt sowohl traditionelle als auch neuere und neueste Theorien zur Standortwahl vor. Die traditionellen Standorttheorien umfassen die klassische Standortlehre, die Agglomerationsökonomik sowie die Untersuchung der Effekte unterschiedlicher Branchenstrukturen auf eine Stadt oder Region. Daneben werden neuere Ansätze wie die Cluster- und Netzwerktheorie von Michael Porter und neueste Erklärungsmodelle wie die Neue Ökonomische Geographie und die Theorie der Kreativen Klasse präsentiert. Sie alle machen Gründe für die räumliche Ballung wirtschaftlicher Aktivität anschaulich. Damit der Leser regional- und stadtökonomische Untersuchungen (z.B. im Rahmen von Seminar- und Abschlussarbeiten, Kurzanalysen etc.) selbst durchführen kann, wird auch Wissen über die empirische Methodik vermittelt. So werden verschiedenste Maße der räumlichen Konzentration und regionalen Spezialisierung vorgestellt sowie die Durchführung einer Shift-Share- und Input-Output-Analyse demonstriert.DasLehrbuch zeichnet sich durch seine besondere didaktische Aufbereitung aus: So werden Gleichungen in den theoretischen Kapiteln stets ausführlich interpretiert, damit der Gedankengang dahinter ersichtlich wird. Auf diese Weise streben die Autoren an, dem Leser die Scheu vor komplexeren Modellen oder auch nur „umständlich“ aussehenden Formeln zu nehmen. Neu in der 3. Auflage: Testen Sie Ihr Wissen mit Fragen und Antworten zum Buch in der Springer Nature Flashcards-App!
StandOut 2.0
by Marcus BuckinghamThe Groundbreaking Strengths Assessment from the Leader of the Strengths RevolutionIn the years since the publication of First, Break All the Rules and Now, Discover Your Strengths, millions have come to the simple but powerful realization that to get the most out of people, you must build on their strengths. And yet, as Marcus Buckingham astutely points out, though the strengths-based approach is now conventional wisdom, the tools and systems inside organizations-performance appraisals, training programs, and succession planning systems-remain stubbornly remedial and exclusively focused on measuring skills, finding gaps, and attempting to plug them. It's a crisis for individuals and organizations, with management ideas and everyday practice utterly out of sync.That's about to change. StandOut 2.0 is a revolutionary book and tool that enables you to identify your strengths, and those of your team, and act on them. The original edition of StandOut provided top-notch insights from one of the world's foremost authorities on strengths, as well as access to a powerful, cutting-edge online assessment tool. Now, in addition to a much more powerful assessment and a robust report on your most dominant strengths, StandOut 2.0 contains or provides access to: A StandOut profile, easily customized and exported, that you can use to present the very best of yourself to your team and your company Your own Personalized Strengths Channel, which, after you've taken the 15-minute assessment, will send you a weekly tip, insight, or technique to help you do your best work this week An entire strengths-based performance management system, including check-in and evaluation tools to track your progress, and that of your teamAnd much more. StandOut 2.0 is your indispensable guide for building on your strengths to further your career-and help your team and organization win.and organization win.
The Standout Business Plan: Make It Irresistible¿and Get the Funds You Need for Your Startup or Growing Business
by Brian Tracy Vaughan EvansToo many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, the book reveals how to: Include the vital information backers need, while leaving out extraneous filler that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backer's perspective Evaluate and improve the plan to ensure its success With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.
#StandOutOnline: How to Build a Profitable and Influential Personal Brand in the Digital Age
by Natasha Courtenay-Smith'For everyone who wants to build their online presence, the RIGHT way!' - Julie Montagu, wellness guru and author of RechargeThe inspirational new book from the author of The Million Dollar Blog -- discover how to build an authoritative and authentic personal brand that will change your life.If you google yourself, what do you see? Do you blend in with the masses or stand out from the crowd? Are you recognised as a thought-leader in your industry? Or are you watching others build their profile and wondering if you are being left behind?Whether you're an entrepreneur, executive, expert or an employee, how you present yourself online has a huge impact on your professional reputation. We are lucky to live in a world where everyone now has the power to publish and create micro-fame by putting out content - word by word, post by post, video by video. But how do you grab people's attention in today's noisy online world?Using a combination of technical know-how, insider tips and interviews with prominent online influencers and business owners, entrepreneur and digital strategist Natasha Courtenay-Smith shows how anyone can build a strong personal brand and become the most visible expert in their industry.#StandOutOnline is the ultimate guide to building a powerful and influential personal brand that will create boundless opportunities for you and your business. Now is the time for you to find your voice and step into the spotlight.PRAISE FOR #StandOutOnline:'All the practical, wise nuggets of advice you need to get started and dig in deep are in the pages of #StandOutOnline' - Emma Gannon, award-winning blogger and author of Ctrl Alt Delete and The Multi-Hyphen Method'Every single budding and established digital entrepreneur needs to read this enlightening book. Unmissable.' - Vicki Psarias, author of Mumboss and founder of the award-winning blog Honest Mum
Stanley Black & Decker, Inc.
by William E. FruhanThis case allows instructors to explore shareholder value creation and transfer opportunities in merger and acquisition transactions. It also invites an examination of corporate governance issues surrounding CEO compensation. This case is quite brief (a total of four pages), so the balance between thinking time and reading setup time for students is quite attractive.
Stanley’s Girl: Poems
by Susan EisenbergThe fiercely lyrical poetry of Stanley’s Girl is rooted in Susan Eisenberg’s experience as one of the first women to enter the construction industry and from her decades gathering accounts of others to give scaffolding to that history. Eisenberg charts her own induction into the construction workplace culture and how tradeswomen from across the country grappled with what was required to become a team player and succeed in a dangerous workplace where women were unwelcome. The specifics of construction become metaphor as she explores resonances in other spheres—from family to other social and political issues—where violence, or its threat, maintains order. Prying open memory, her poems investigate how systems of discrimination, domination, and exclusion are maintained and how individuals and institutions accommodate to injustice and its agreed-on lies, including her own collusion. Poems in this collection probe workplace-linked suicide, sexual assault, and sometimes-fatal intentional accidents, as well as the role of bystander silence and the responsibility of witness.
Staples: A Year in the Life of a Start-Up
by Myra M. HartThe case provides information on the development of the office superstore concept, building partnerships, creating the business plan, and recruiting a management team. Focuses on the detailed level of decision making required to transform an idea into a viable business. Heavy emphasis is placed on operating plans and integration. A rewritten version of earlier cases.
Staples (A)
by Marco Iansiti Myra M. Hart Barbara FeinbergChronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of marketing opportunities. Stemberg redefines his supermarket skills as distribution skills and systematically searches for industries where they can be applied.
Staples.com
by Gillian Morris Thomas R. Eisenmann Joanna JacobsonStaples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How quickly should it add services (e.g. legal, payroll, accounting) to its product offering? Which operating functions should be shared between the online units and the core business? Should Staples.com be spun off as a tracking stock?
Star Actors in the Hollywood Renaissance
by Daniel Smith-RowseyIn the late 1960s and early 1970s, a new generation took over the leading roles in Hollywood films. These untraditional-looking young men were promoted and understood as alienated and ironic everymen, and exerted a powerful, and until now unexplored, influence over a movement often considered the richest in Hollywood's history.
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
by Debbie Millman Carolina RogollFor anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
by Carolina Rogoll Debbie MillmanFor anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on!The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.