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The Star Principle: How it Can Make You Rich
by Richard KochRichard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.
The Star Principle: How it can make you rich
by Richard KochRichard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.
Star Product Designers
by Irene AlegreIncludes 350 illustrations and full-color photographsStar Product Designers offers an insiders look at the best product designers working today. With the goal of eliminating the need for instruction manuals, every designer in this book endeavors to create products that are user-friendly, efficient, and beautiful. Perfect for both the amateur designer as well as the most accomplished--and anyone else in between--this comprehensive compendium reveals the design process, from concept to finished product, of some of the most innovative products on the market today. Featuring a wealth of concept sketches, profiles of the leading designers and design firms, and gorgeous, full-color photographs of the products themselves, this book is a must-have for anyone interested in understanding product design and the creative design process.
The Star-Spangled Hustle: The Story of a Nixon Promise
by Arthur I. Blaustein Geoffrey P. FauxThe Star-Spangled Hustle reviews the Nixon administration's work to defuse political advocacy of African Americans by offering economic opportunities, with limited success.
Star-Spangled Soccer
by Gary HopkinsStar-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
Star Trek: The Next Generation
by Wess Roberts Bill RossT he fast-changing business world of today is far different from just a few years ago. Success in today's marketplace requires new leadership techniques, new thinking, and an eye on the future . . . .In Make It So: Leadership Lessons from Star Trek: The Next Generation®, Wess Roberts and coauthor Bill Ross take their inspiration from today's most striking and most popular vision of the future -- Star Trek -- an unprecedented television, feature film and publishing phenomenon. From the top-rated television series Star Trek: The Next Generation, Roberts and Ross find a new symbol for successful leadership: Captain Jean-Luc Picard.As entertaining as it is useful, Make It So captures the mythos of Star Trek: The Next Generation as it delivers dramatically rich lessons on leadership, including the importance of the ability to focus on a single "mission," effective communication, teamwork, honor . . . and other important concepts. The examples are taken from the on-screen adventures of Captain Picard and the Starship EnterpriseTM, but the lessons and the benefits are real -- and can be applied to everyday situations where the goal is the kind of high-performance organization embodied by the crew of the U.S.S. EnterpriseTM 1701-D.Sure to appeal to Star Trek enthusiasts and serious students of leadership alike, Make It So is the most exciting business book on the shelves -- the one book that shows the future of modern leadership while giving managers the tools they need for success today!
STAR TV in 1993: (A)
by Pankaj Ghemawat Timothy J. KeohaneDescribes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or decrease over time. This analysis sets up a broader discussion of the dynamics of globalization.
Star Wars Be More Vader: Assertive Thinking from the Dark Side (Be More Ser.)
by Christian BlauveltMove from apprentice to master with assertiveness advice from the Star Wars™ galaxy's most powerful leaders, including Darth Vader, Palpatine, and Supreme Leader Snoke.Negotiating the workplace can be an impossible task, especially if that workplace is a towering, all-powerful force intent on taking over the galaxy. Whether your day-to-day work involves developing plans to build the Death Star, building a rebellion, or simply trying to make the printer work, the leaders of the Star Wars universe offer essential guidance on how to assertively deal with common professional pitfalls.Find out how to get a promotion, beat the competition, manage difficult employees, and move from intern to CEO with top tips from Star Wars: Be More Vader and the most powerful villains in the Star Wars movies.The perfect gift for colleagues and friends alike, Star Wars: Be More Vader is a tongue-in-cheek guide on how to advance your career, featuring favourite moments from the Star Wars series alongside hilarious advice and iconic, inspirational Star Wars quotes.© & TM 2018 LUCASFILM LTD. Used Under Authorization.
Starbucked
by Taylor ClarkSTARBUCKED is the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fuelled its success. Part Fast Food Nation, part social history, STARBUCKED combines investigative heft with witty cultural observation. How did Starbucks become an international juggernaut? What made the company so beloved that more than 40 million customers visit every week, yet so loathed that protestors have firebombed its stores? Why did Americans suddenly become willing to pay $4.50 for a cup of coffee? And why did the world follow? Taylor Clark provides an objective, meticulously reported look at how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee chain are false.
Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture
by Taylor ClarkSTARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Starbucks: Delivering Customer Service
by Youngme Moon John A. QuelchStarbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.
Starbucks and Conservation International
by James E. Austin Cate ReavisStarbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that would protect endangered habitats. The collaboration emerged from the company's corporate social responsibility policies and its coffee procurement strategy. The initial project was in the southern Mexican state of Chiapas and resulted in the incorporation of shade-grown coffee into the Starbucks product line, providing an attractive alternative market for the farmer cooperatives at a time when coffee producers were in economic crisis due to plummeting world prices. Simultaneously, the company had to deal with growing pressures from nonprofit organizations in the Fair Trade movement, demanding higher prices for farmers. Starbucks was reviewing the future of its alliance with Conservation International and its new coffee procurement guidelines aimed at promoting environmentally, socially, and economically sustainable coffee production. The nature of the industry puts the case in the global context from both the supply and demand sides.
Starbucks Coffee Company: Transformation and Renewal
by Nancy F. Koehn Elizabeth Legris Nora N. Khan Kelly McnamaraStarbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and organizational capabilities designed to make the company fit for enduring success in a turbulent global economy. Set against the backdrop of the Great Recession, the case also considers the impact of unprecedented important shifts in consumer spending and confidence as well as new competitive forces on Starbucks' transformation. The case concludes by examining Schultz's own leadership journey, the lessons he learned personally during Starbucks transformation, and how he is using these lessons-within Starbucks and on the national stage-to redefine the roles and responsibilities of a public corporation in the 21st century.
Starbucks Coffee Company in the 21st Century
by Marya Besharov Nancy F. Koehn Katherine MillerThe case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful brands, and forging a new business model based on industry disrepair and responsible global citizenship. In 2008, Starbucks leadership faces a range of issues--inside and out of the company--related to that success. This case examines these issues in the context of a changing economy, increased competition, evolving consumer priorities, and the organization's place on the larger global stage.
Starbucks: Reaffirming Commitment to the Third Place Ideal
by Francesca Gino Jeff Huizinga Katherine CoffmanOn April 12, 2018, two African American entrepreneurs had scheduled a business meeting at a Starbucks in Philadelphia's Rittenhouse Square neighborhood. They sat without ordering, waiting for a local businessman to show up for the meeting. The store manager called 911 on them, despite the fact that they were behaving neither violently nor disruptively. When the police arrived soon after the call, they arrested the young men. The incident was viewed by the Starbucks' leadership team, including the CEO, as "a disheartening situation" and, in the words of John Kelly, the company's Senior VP of Public Affairs and Social Impact, "a profound failure to live up to our ideals and a violation of our values." Starbucks, which employed around 175,000 individuals nationwide and served more than 4 million customers daily in its approximately 8,000 U.S. stores, strived to abide by its mission statement: "...To inspire and nurture the human spirit, one cup, one person, one neighborhood at a time." The case describes how the company and its leadership responded to the crisis. To react to the incident, the leadership decided to close down its stores for a day of unconscious bias training, aimed at raising awareness of racial bias and discrimination in particular. The company also started a journey of providing more training and development for the partners, to assure that they lived by the company values on a daily basis, and revised store policy that, the leadership believed, contributed to how the store managers and employees in the Rittenhouse Square store behaved back in April 2018. As the case closes, CEO Steve Johnson reflects on how he could assure that every Starbucks employee not only understood the company mission and values, but truly connected to them emotionally and carry them out daily in their work.
The Starday Story: The House That Country Music Built (American Made Music Series)
by Nathan D. GibsonAssociation of Recorded Sound Collections Awards for ExcellenceBest Research in Record Labels–Certificate of Merit (2012)The Starday Story: The House That Country Music Built is the first book entirely dedicated to one of the most influential music labels of the twentieth century. In addition to creating the largest bluegrass catalogue throughout the 1950s and '60s, Starday was also known for its legendary rockabilly catalogue, an extensive Texas honky-tonk outpouring, classic gospel and sacred recordings, and as a Nashville independent powerhouse studio and label.Written with label president and co-founder Don Pierce, this book traces the label's origins in 1953 through the 1968 Starday-King merger. Interviews with artists and their families, employees, and Pierce contribute to the stories behind famous hit songs, including "Y'all Come," "A Satisfied Mind," "Why Baby Why," "Giddy-up Go," "Alabam," and many others. Gibson's research and interviews also shed new light on the musical careers of George Jones, Arlie Duff, Willie Nelson, Roger Miller, the Stanley Brothers, Cowboy Copas, Red Sovine, and countless other Starday artists. Conversations with the children of Pappy Daily and Jack Starns provide a unique perspective on the early days of Starday, and extensive interviews with Pierce offer an insider glance at the country music industry during its golden era.Weathering through the storm of rock and roll and, later, the Nashville Sound, Starday was a home to traditional country musicians and became one of the most successful independent labels in American history. Ultimately, The Starday Story is the definitive record of a country music label that played an integral role in preserving our nation's musical heritage.
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
by Ori Brafman Rod A. BeckstromIf you cut off a spider's head, it dies. But if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What's the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made? After five years of ground-breaking research, Ori Brafman and Rod A. Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. THE STARFISH AND THE SPIDER argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships. It reveals how established companies and institutions, from IBM to Intuit to the U. S. government, are also learning how to incorporate starfish principles to achieve success. Find out: * How the Apaches fended off the powerful Spanish army for 200 years. * The power of a simple circle. * The importance of catalysts who have an uncanny ability to bring people together. * How the Internet has become a breeding ground for leaderless organizations. * How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader.
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
by Ori Brafman Rod A. BeckstromIf you cut off a spider's head, it dies, but if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.
Stark führen
by Bianca FuhrmannDieses Buch vermittelt praxiserprobte Methoden, mit denen Sie Ihre Führungsstärken ausbauen und Ihren Führungsalltag nachhaltig optimieren. So führen Sie mit innerer Sicherheit, größerem Wirkungsgrad und steigern deutlich Ihre Produktivität und Ihren Erfolg. Sie lernen, Ihre Stärken, Autonomie und Ihr Zielbewusstsein auszubauen und mit dem Menschen statt gegen ihn zu arbeiten. Sie erfahren, dass Führung auch einfach, schnell und unkompliziert sein kann. Die Kombination aus Selbstreflexion, Zeitmanagement, Führungstechniken und Mitarbeiterentwicklung bietet Ihnen das ideale Praxisbuch für den Führungsalltag.
Stark Raving Ad: A Giddy Guide to Indian Ads You Love (or Hate)
by Ritu SinghPresenting, for the first time ever, the whole truth about Indian advertising and nothing but the truth (with just a pinch of salt). For centuries, Indians have been asking all kinds of questions ? about the meaning of life, our place in the cosmos, why we have so many gods, and other such vital things. In the last hundred-odd years, marketing and advertising has given us none of those answers. What it has given us, nonetheless, is life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian ? as long as Dominos puts keema dopyaaza on it and tempts us with, `Hungry kya?? It has made us re-evaluate our life choices and ask thought-provoking questions like `Kitna deti hai?? of our cars and `Kya aap Close-Up karte hain?? of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In Stark Raving Ad, you?ll find unbusiness-like stories from Indian advertising through the ages ? the hits, the misses, the also-rans and the banned. This is the non-classic book about advertising in India that no one asked for.'
The Stark Trilogy: Release Me, Claim Me, Complete Me (Stark Series #10)
by J. KennerIt began with an irresistible indecent proposal... From international bestseller J. Kenner, comes the million-copy selling Stark trilogy in a collection for the first time: Release Me, Claim Me and Complete Me. For fans of Fifty Shades of Grey, Sylvia Day, Meredith Wild and Jodi Ellen Malpas.He was the one man I couldn't avoid. And the one man I couldn't resist. Damien Stark could have his way with any woman. He was sexy, confident, and commanding: anything he wanted, he got. And what he wanted was me.Our attraction was unmistakable, almost beyond control, but as much as I ached to be his, I feared the pressures of his demands. Submitting to Damien meant I had to bare the darkest truth about my past - and risk breaking us apart.But Damien was haunted, too. And as our passion came to obsess us both, his secrets threatened to destroy him - and us. Forever.For more spellbinding romance and electrifying passion, don't miss J. Kenner's other sensational series: Most Wanted, Stark International and the S. I. N. series as well as the Stark novellas.
Starke Texte der Unternehmenskommunikation: Grundlagen und Anwendungsbeispiele von Public Relations bis Social Media
by Annika SchachDieses Grundlagenwerk zu Texten in Public Relations, Marketing und Werbung bietet einen fundierten und praxisnahen Überblick für Ausbildung, Studium und Berufspraxis.Schreibkompetenz ist in der Kommunikationsbranche wichtiger denn je – aufgrund von unterschiedlichsten digitalen Formatentwicklungen und der wachsenden Aufmerksamkeit für zielgruppengerechte und angemessene Sprache in der Öffentlichkeit. Dazu benötigt es Wissen über zeitgemäße Kommunikation sowie spezifische Kenntnisse über einzelne Textsorten, Formate und Kanäle.Im ersten Buchteil thematisiert die Autorin aktuelle Entwicklungen in Medien und Gesellschaft und beschreibt ihre grundlegenden Auswirkungen auf die Schreibarbeit. Im zweiten Teil werden unterschiedliche Textsorten anhand von Definitionen, Inhalten und Aufbau, sprachlichen Merkmalen und konkreten Praxisbeispielen vorgestellt. Neu in die 2. Auflage aufgenommen wurden die Themen Gendersensibilität und Barrierefreiheit sowie Kommunikation in Audio- und Videoformaten.Ein unverzichtbarer Leitfaden für alle, die heute mit starken Texten professionelle Unternehmenskommunikation betreiben möchten.Für Leser kostenlos: Testen Sie Ihr Wissen mit Fragen und Antworten zum Buch in der Springer-Nature-Flashcards-App.
StarKist (A)
by Forest Reinhardt Peggy Duxbury Richard H.K. VietorSet in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the target of a consumer boycott initiated by the environmental community. Worried that bad publicity from the boycott would threaten the StarKist brand name, as well as Heinz's other branded products, senior management at Heinz decided that StarKist would become the first tuna processor to no longer purchase tuna caught by methods that killed dolphins. In making the decision, Heinz executives were not sure how StarKist's two major competitors would react, or how the decision would impact the procurement of raw tuna, StarKist's single largest expense item. Discusses the harvesting (fishing) and processing (canning) sector of the tuna industry. Also discusses the Marine Mammal Protection Act, and U.S. trade sanctions against Mexico and other countries.
Starmaker: Life As a Hollywood Publicist with Farrah, The Rat Pack and 600 More Stars Who Fired Me
by Jay BernsteinThis memoir by the legendary publicist offers &“an intimate glimpse into the best and the worst of the golden age of Hollywood&” (Stacy Keach, Golden Globe Award–nominated actor). Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television producer. In addition to a behind-the-scenes look at several generations of show business and hard-hitting insights about how the industry changed over the decades, Bernstein also describes the relationships he had with stars and his notorious techniques, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart&’s legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. With the wisdom of experience and a sense of humor, this autobiography shares the intimate details of a fascinating Hollywood life.
Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life
by Marta Tracy Terence Noonan Karen KellyToday, with thousands of TV hours to fill, there's room on television for virtually every product, service, and personality—and no one understands that better than producers Marta Tracy and Terence Noonan. Their one-of-a-kind handbook shows you how to make your dreams of on-screen success come true—whether that dream is to appear on reality television, to showcase your catering skills on The Martha Stewart Show, to promote your flower shop on a local morning show, or to launch a thousand different TV-centered personal or professional goals. Starring You! outlines everything you need to market your business, product, point of view, or yourself, including:How to write the perfect pitchHow to build and maintain relationships with producersHow to become a regular guest . . . or even the host of your own show