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Sonya Brown (MBA 2002)

by Leslie A. Perlow Matthew Preble

Case

Soofa: Displaying the Right Path?

by Amram Migdal Jeffrey J. Bussgang Amy Klopfenstein

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and pursuing an aggressive expansion strategy, while the other represents a more modest $3 million raise to bring the company to operating profitability. Richter had developed the $15 million plan with an executive introduced to her by her venture capital board members with extensive fundraising and startup experience; however, after months of pitching to investors, the aggressive expansion plan had failed to produce a term sheet. Richter must decide whether the rapid expansion is the right course of action for the company as she begins to question whether her business could realistically meet the plan's projections even if she could secure the financing to fund it. Meanwhile, Soofa's capital was rapidly dwindling. Richter must raise another round of capital by early 2020, or will be forced to lay off the majority of her staff and close her operations. Should she continue pursuing the aggressive expansion plan, pivot to the more modest plan based on operating profitability, or attempt to pursue both plans simultaneously? And how should she navigate the growing tension on her board given the company's struggles?

Sooner: The Making of a Football Coach

by Brandon Sneed

Sooner tells the remarkable rise of Lincoln Riley, formerly America’s youngest college football head coach and the “quarterback whisperer” of the University of Oklahoma.Legendary University of Oklahoma head coach Bob Stoops shook the college football world in 2017 when he handpicked Lincoln Riley to be his successor at the perennial powerhouse. At age thirty-three. In his first three seasons at Oklahoma, Riley’s teams dominated the Big 12 to reach the national semifinals each year, and two of his quarterbacks—Baker Mayfield and Kyler Murray—won the Heisman Trophy and were No. 1 overall picks by the Cleveland Browns and Arizona Cardinals in the NFL draft.In Sooner, Brandon Sneed charts Riley’s remarkable ascent from small-town star quarterback in West Texas, to walk-on turned assistant coach at Texas Tech, where he learned the revolutionary Air Raid system from Mike Leach, to offensive coordinator at East Carolina, to football titan Oklahoma. It takes more than sheer talent to go toe to toe with the brilliant strategists of the modern game—like The University of Alabama’s Nick Saban, University of Texas’s Tom Herman, and Ohio State’s Urban Meyer—and Sneed shows how this wunderkind’s commitment, grit, relationships, pain, brains, and passion have empowered him to compete. And win.More important than the zealous fans, the intense rivalries, and the multimillion-dollar contracts, are the human connections that lie at the heart of Lincoln Riley’s triumphs as a coach. Sooner is not only the story of a mastermind in the making, but also a reminder of the many people who make each of us who we are.

The Sorcerers and Their Apprentices

by Frank Moss

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that's old hat for today's researchers, who are creating technologies that will have a much deeper impact on the quality of people's lives over the next quarter century. In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the Sorcerers and their Apprentices - and witness first hand the creative magic behind inventions such as: * Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly. * CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life. * Sixth Sense, a compact wearable device that transforms any surface - wall, tabletop or even your hand - into a touch screen computer.* PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb. Through inspiring stories of people who are using Media Lab innovations to confront personal challenges - like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his "inner Mozart", and a woman with a rare life-threatening condition who co-invented a revolutionary web service that enables patients to participate in the search for their own cures - we'll see how the Media Lab is empowering us all with the tools to take control of our health, wealth, and happiness. Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines - from musicians to neuroscientists to visual artists to computer engineers - have the freedom to follow their passions and take bold risks unthinkable elsewhere. The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century. It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society. Also includes 16 pages of color photos highlighting some of the lab's most visually stunning inventions - and the people who make them possible. From the Hardcover edition.

Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

by Sunru Yong V. Kasturi Rangan

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through "chemical formulators" serving the commercial pools market -- but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors' offerings, and other potential problem sources.

Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

by Sunru Yong V. Kasturi Rangan

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through "chemical formulators" serving the commercial pools market -- but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors' offerings, and other potential problem sources.

Soros: The Life and Times of a Messianic Billionaire

by Michael T. Kaufman

New York Times reporter Kaufman details the life of financial speculator Soros. After sketching his subject's early years hiding his Jewish heritage to escape persecution during World War II and his eventual migration from Eastern Europe to London, Kaufman separates the life of Soros into two major themes: his success as a financier and his activities as a philanthropist. Annotation c. Book News, Inc. , Portland, OR (booknews. com)

Soros: The Life and Times of a Messianic Billionaire

by Michael T. Kaufman

A penniless émigré who made a fortune and became one of the great philanthropists of the twentieth century, George Soros has led a remarkable life. This biography brings forth his story in unprecedented depth, from his childhood as a Jew in occupied Budapest during World War II to his conquests on Wall Street and the establishment of his philanthropic Open Society foundations. Soros offers exclusive glimpses at an often misunderstood man, revealing a shy character whose own struggle to escape the Nazis left him with the adamant belief that people of the world are entitled to live without the fear of oppression.Enigmatic, contradictory, and inspiring, George Soros is one of the most intriguing and globally influential men of our time. In this accomplished biography, written with Soros’s cooperation, Michael T. Kaufman fully illuminates the man, his motivations, and his legacy.

The Soros Lectures: At the Central European University

by George Soros

Five lectures George Soros recently delivered at the Central European University in Budapest - which he founded in 1991 - distill a lifetime of thinking on finance, capitalism and open society In a series of lectures delivered at the Central European University in October 2009, George Soros provided a broad overview of his thoughts on economics and politics. The lectures are the culmination of a lifetime of practical and philosophical reflection. In the first and second lecture, Soros discusses his general theory of reflexivity and its application to financial markets, providing insight into the recent financial crisis. The third and fourth lectures examine the concept of open society, which has guided Soros' global philanthropy, as well as the potential for conflict between capitalism and open society. The closing lecture focuses on the way ahead, closely examining the increasingly important economic and political role that China will play in the future. The Budapest Lectures presents these five seminal talks into one volume, which offers a condensed and highly readable summary of Soros' world view.

La sorpresa com a factor de canvi

by Pilar Oms Masdevall

Un viatge d'exploració acompanyats de la brúixola de la creativitat. Crear, transformar, bellesa, passió, somnis, paraules clau que ens poden ajudar a fer les coses diferents. Reimaginar una educació amb admiració i des dels sentits.

Sorrell Ridge: Slotting Allowances

by Aimee L. Stern John A. Quelch

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond.

Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

by Adam W. Morgan

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it&’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, &“Do creative ideas work better?&”Fortunately, science has finally caught up. There is an answer that isn&’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Sort Out Your Family Finances: Teach Yourself (Ty Computing Ser.)

by Bob Reeves

Are you worrying more and more about how best to look after your family finances in these difficult times? Do you need to plan to manage significant life events, such as sending your child to University or moving house? This book, written simply without jargon or overly technical detail, is ideal to guide you through everything from day to day budgeting, dealing with debt and funding all of those big things that happen in life. Coverage includes:-The financial climate-Budgeting-Children and students-Borrowing money-Saving money-Pensions-Household expenses including mortgages-Insurance-Banking-Tax, NI and benefits-Buying financial products and services-Dealing with debtNOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the authors' many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of NLP.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

Sort Out Your Family Finances: Teach Yourself

by Bob Reeves

Are you worrying more and more about how best to look after your family finances in these difficult times? Do you need to plan to manage significant life events, such as sending your child to University or moving house? This book, written simply without jargon or overly technical detail, is ideal to guide you through everything from day to day budgeting, dealing with debt and funding all of those big things that happen in life. Coverage includes:-The financial climate-Budgeting-Children and students-Borrowing money-Saving money-Pensions-Household expenses including mortgages-Insurance-Banking-Tax, NI and benefits-Buying financial products and services-Dealing with debtNOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you started.AUTHOR INSIGHTSLots of instant help with common problems and quick tips for success, based on the authors' many years of experience.TEST YOURSELFTests in the book and online to keep track of your progress.EXTEND YOUR KNOWLEDGEExtra online articles at www.teachyourself.com to give you a richer understanding of NLP.FIVE THINGS TO REMEMBERQuick refreshers to help you remember the key facts.TRY THISInnovative exercises illustrate what you've learnt and how to use it.

Sort Through Your Options: Developing Your Boomer Career Strategy

by Tamara Erickson

As a Boomer in the wonderful post-"empty nest" and pre-"old age" midlife years, you have an unprecedented opportunity for satisfaction, productivity, exploration, and creativity-for reinventing yourself. This chapter provides some guidance for sorting through the many available options and forming a career strategy.

Sort Your Brain Out: Boost Your Performance, Manage Stress and Achieve More

by Jack Lewis Adrian Webster

Optimize your brainpower and performance with practical tools and skills The human brain is constantly rewiring its 160 billion cells, continually and imperceptibly changing the way we think. Because of that, we can fundamentally change the way our brains work—for the better. Sort Your Brain Out shows you how to re-wire your brain to be more creative, make better decisions, improve your mood and memory, manage stress, and stave off senility. The book explains how the brain works and what you can do every day to subtly alter your behaviours, beliefs, and motivations to create positive change in your life and health. Presents tools and exercises for maximizing your brain power Written by brain scientist and television personality Dr. Jack Lewis and motivational speaker Adrian Webster Includes brain-powered self-help advice that will improve your mood, help you deal with stress, and be better and smarter at work or in your everyday life In Sort Your Brain Out, you'll discover how to shape and control the most adaptable organ in your body to think more creatively, keep your memory sharp, and live a better life on a daily basis.

Sort Your Career Out: And Make More Money

by Glen James Shelley Johnson

The best investment you can make is in yourself and your career Sort Your Career Out: And Make More Money is your go-to guide for building a career that you love. Dream jobs don't just come along: you need to make them happen. And this is the book that will show you how, from creating the ultimate career strategy to getting paid what you're really worth. (Hint: It's not just about changing the font on your resume!) With tips and guidance from two of today's top money and career experts, you'll learn how to change jobs, secure a promotion, ask for a pay rise and much, much more. Whether you're preparing for a job interview or you're looking to make a radical change, Sort Your Career Out has the smart advice you need for earning more and winning at work. Inside you'll find practical activities that will help boost your bankability and take you further, faster. Along the way, you'll also follow diverse case studies from real employees: people who have been there, done that, and figured out the way forward. Sort Your Career Out: And Make More Money unpacks everything you need to: Establish your career mindset: define your purpose and unlock your skills and strengths Set concrete goals and create new opportunities for yourself Upskill with essential tips and templates for resumes, cover letters, interviews, networking, and more Know when to take risks and how to handle setbacks like burnout and unemployment It's time to discover more career flexibility and achieve your long-term goals. With this must-read handbook, you'll be ready to move up, move on, and feel more fulfilled with what you do every day.

Sort Your Money Out: and Get Invested

by Glen James

It's time to learn how to manage your money and understand investing In Sort Your Money Out: and Get Invested, former financial adviser and host of the my millennial money podcast Glen James shares a life-changing approach to the major milestones of your personal finances, such as dealing with debt, embracing a realistic spending plan that works, buying your first home, investing in shares and creating the plan you need for long-term financial success. You’ll get the accessible and friendly help you need to get smart with your money, and equip you with the skills and tools to understand and secure your financial future, invest in a property, in shares and in yourself. Written in a matter-of-fact style perfect for anyone who just wants to know what works for them, you’ll also learn about: Realistic ways to increase your income and help balance your budget The methods that lead to a safer, more stable financial future The smart way to invest in real estate and purchase a home or investment property How to understand the share market, ethical investing, and your superannuation Getting out of debt and getting the most out of your life Ideal for anyone trying to get a handle on their personal finances and get started building a portfolio, Sort Your Money Out is a one-of-a-kind must-read book filled with practical and entertaining financial help to make sense of an intimidating, but crucial, part of everyone’s lives.

Sort Your Property Out: And Build Your Future

by John Pidgeon

A handbook for investing in property in a smart and strategic way There’s so much more to investing in property than having a double-digit property portfolio. Whether you’re a home buyer, a beginner, or a seasoned investor, Sort Your Property Out will revolutionise the way you think about property. When it comes to building lifelong financial security, property investing is about being creative and being prepared. In Sort Your Property Out, you’ll learn exactly what you need to know — and what you need to do — to buy well in today’s markets around Australia. Inside, author John Pidgeon, co-host of the money money money and this is property podcasts (and a property investor and coach for over 25 years), will show you how to hone your investor mindset. You’ll discover actionable, step-by-step guidance on how to build a strategic portfolio. Ultimately, you’ll learn how to buy what’s right for you today — and how to set smart, realistic goals for tomorrow. Sort Your Property Out: And Build Your Future will help you: Get your head around finance: understand loans, grants, schemes, and taxes, and use smart strategies for putting together that essential deposit. Choose the right property: learn the pros and cons of different property types and the signs that you’re looking at a hotspot (or a not-spot!). Buy successfully: get valuable tips for making a successful offer and securing your ideal property, through private treaty or at auction. Use advanced strategies for growing a diverse, sustainable portfolio: learn about rentvesting, joint ventures, residential property development, and more. Sort Your Property Out is a comprehensive guide for buying property and building an investment portfolio in a responsible, sustainable way. Through its unique 8-Point Property Plan, worksheets, resources, and real-world investor profiles, you’ll get the skills and knowledge you need to build your future through property.

Sorted!

by John McGuire

When it looked like his businesses were going down the tubes John McGuire slept in his office and started a battle for financial survival.He knows what it's like to see everything you've worked for about to collapse around your ears.He knows what it's like to lie awake at night wondering how you're going to deal with the bank the next day.He knows what it's like to get up in the morning determined to somehow figure out a way out of the mess and to create a viable plan for survival and, indeed, a vision for the future.He's done it and he believes the principles he's used to save his business can help everyone.It's all about taking a long hard look at reality and realising that there are always options.In Sorted! - through a mixture of startling personal revelations and sound professional advice - he tells you how you too can survive and thrive in these turbulent economic times.Sorted! is essential reading for the anyone who cares about their financial future

Sortier- und Verteilsysteme

by Dirk Jodin Michael Ten Hompel

Angesichts steigender Sendungszahlen und immer kürzerer Lieferzeiten sind Unternehmen auf automatische Sortier- und Verteilsysteme angewiesen. Zu diesen Materialflusssystemen liefern die Autoren erstmals einen umfassenden und disziplinübergreifenden Überblick: über Systeme, Geräte und Komponenten. Sie beschreiben ihre systemtechnische Morphologie, aber auch grundlegende Funktionen und Berechnungsverfahren und stellen Lösungen vor, die am Markt und in den Entwicklungslaboren vorhanden sind. Mit zahlreichen Abbildungen, Skizzen und Tabellen.

Sorting Out the Mixed Economy: The Rise and Fall of Welfare and Developmental States in the Americas (Histories of Economic Life #16)

by Professor Amy C. Offner

The untold story of how U.S. development efforts in postwar Latin America helped lead to the dismantling of the U.S. welfare stateIn the years after 1945, a flood of U.S. advisors swept into Latin America with dreams of building a new economic order and lifting the Third World out of poverty. These businessmen, economists, community workers, and architects went south with the gospel of the New Deal on their lips, but Latin American realities soon revealed unexpected possibilities within the New Deal itself. In Colombia, Latin Americans and U.S. advisors ended up decentralizing the state, privatizing public functions, and launching austere social welfare programs. By the 1960s, they had remade the country’s housing projects, river valleys, and universities. They had also generated new lessons for the United States itself. When the Johnson administration launched the War on Poverty, U.S. social movements, business associations, and government agencies all promised to repatriate the lessons of development, and they did so by multiplying the uses of austerity and for-profit contracting within their own welfare state. A decade later, ascendant right-wing movements seeking to dismantle the midcentury state did not need to reach for entirely new ideas: they redeployed policies already at hand.In this groundbreaking book, Amy Offner brings readers to Colombia and back, showing the entanglement of American societies and the contradictory promises of midcentury statebuilding. The untold story of how the road from the New Deal to the Great Society ran through Latin America, Sorting Out the Mixed Economy also offers a surprising new account of the origins of neoliberalism.

Sorting Out Your Finances For Dummies

by Melanie Bien

Being good with money is about getting into good habits and understanding the choices you make. Fully updated to cover the latest financial trends and developments, this book gives you the confidence to plot where your money goes, to know your limits, and to choose the right financial products for a wealthier future.It will help you learn how to analyse your financial situation, isolate problem areas, properly structure your debt, investments and retirement plans, and adopt good money habits whatever your age or financial situation. Once you've sorted out your finances you'll get much more pleasure from the money you spend and the money you save.Discover how to:Make your salary go furtherSet financial goals and reach themGet out of debtStart an investment portfolioPrepare for the unexpected

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