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Startup Guide to Guerrilla Marketing
by Jay Levinson Jeannie LevinsonMore than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you're abusiness owner who wants to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: The personality of a marketing guerrilla Guerrilla marketing defined Succeeding with a guerrilla marketing attack Selecting guerrilla marketing weapons Creating a seven-sentence guerrilla marketing plan Making a guerrilla marketing calendar Launching your attack Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Startup Leadership
by Derek LidowAnyone can start a business. But only leaders can succeed.Most entrepreneurs know the long odds: only a fraction of them will lead their enterprises through the rocky stages of growth to launch self-sustaining companies. Very few know how to outflank the failures that await them at every turn, including the most painful--being abandoned by key members of their team or getting pushed out by their board just as their business starts to generate real value.Derek Lidow is on a mission to improve these odds and change these outcomes. Throughout his long career--as CEO, innovator, and entrepreneur--he has tested virtually every aspect of launching a business. Lidow now argues that success is far less dependent upon a firm's idea or any grand strategy than it is upon something more personal: leadership. Emerging companies have specific leadership requirements, stage by fast-moving stage. Few founders have been able to leverage the tremendous power of this underrecognized reality--until now.Startup Leadership demonstrates how founders can adopt the skills that are required at each stage of their journey. Whether you are at the idea stage or managing a more mature enterprise, you can start to recognize the fundamental conflict: how to balance your selfish drives with the more selfless leadership required by the organization at any given time. The book shows you how to achieve this balance by:Assessing your unique motivations, traits, and skillsCreating a personal leadership strategy that leverages your strengths and mitigates your weaknessesMastering how to lead teams, including boardsUnderstanding the five prerequisites for driving changeTaking control of your inevitable crises, thereby strengthening your team and your leadershipWith Lidow's help, you will learn how to become the startup leader your business needs, and you'll move forward with your plans with greater confidence and success.
Startup Life
by Brad Feld Amy BatchelorReal life insights on what it takes to make it in a relationship with an entrepreneurEntrepreneurs are always on the go, looking for the next "startup" challenge. And while they lead very intensely rewarding lives, time is always short and relationships are often long-distant and stressed because of extended periods apart. Coping with these, and other obstacles, are critical if an entrepreneur and their partner intend on staying together--and staying happy.In Startup Life, Brad Feld--a Boulder, Colorado-based entrepreneur turned-venture capitalist--shares his own personal experiences with his wife Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his twenty years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects.Includes real-life examples of entrepreneurial couples who have had successful relationships and what works for themProvides practical advice for adapting to change and overcoming the inevitable ups and downs associated with the entrepreneurial lifestyleWritten by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty yearsWhile there's no "secret formula" to relationship success in the world of the entrepreneur, there are ways to making navigation of this territory easier. Startup Life is a well-rounded guide that has the insights and advice you need to succeed in both your personal and business life.
The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit
by Gregory ShepardA comprehensive blueprint for building and selling a successful startup from idea to exit, bypassing failure, and making the planet a better, more equitable place.Due to a range of frequent and unavoidable mistakes, only 10% of startups make it beyond 5 years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines 12 startup exits, 4 private equity awards, and decades&’ worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success. The Startup Lifecycle is here to empower entrepreneurs and help you avert common mishaps by providing an easy-to-follow path through 7 key phases, leading you from your initial vision to your lucrative exit—and along the way, improving the world for future generations:Phase One: Vision & North Star, Focusing on the End GamePhase Two: Prototype & ProductPhase Three: Go-To-Market for StartupsPhase Four: Standardizing for GrowthPhase Five: OptimizationPhase Six: GrowthPhase Seven: ExitWith helpful visuals in every chapter, Shepard expertly teaches you to use industry specific language, secure the right investments, build powerful relationships with investors, and prevent the pitfalls that cause first-time startups to fail. What&’s more, this field guide also includes free access to the most used startup platform for universities, putting everything you need at your fingertips including, world class easy to comprehend education, investors, grants and more. Don&’t just learn—build your startup with the 7-Phase Startup Lifecycle in digital form, supplementary training courses, and wisdom from more than thousands of interviews.The Startup Lifecycle imparts battle-tested business science from the mind of one of the most unique and accomplished entrepreneurs of our time, giving you the roadmap to startup success. It captures the approach that powers the Fulbright Canada Entrepreneurship Initiative and hundreds of prestigious accelerator programs worldwide.
Startup Mixology: Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success
by Frank GruberShake up the market with these key ingredients to a successful startup Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. <P><P>These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor who was named one of the most connected people in tech, this book covers the basic "ingredients" of winning entrepreneurship. No abstract theories here -- it shows you how to tackle everything from idea generation to launch to marketing to funding and how to start getting things done. <P>Once you've taken that first step, the journey has only begun. Startup Mixology tells it like it is -- and it's not easy! You'll learn about the harsh reality of starting up: what happens when you offend your customers, get no attention, or run out of money. These are the stories you don't always hear in the media. In the end, Startup Mixology is an optimistic book. You can do this -- and you can have fun doing it, too. Every chapter also shows you how to enjoy the journey along the way - because if you don't, what's the point of it all? From cake baking to workations to llama parades, you'll learn how entrepreneurs around the world stay sane, reduce stress, and celebrate the positive. This may seem fluffy, but it's actually one of the biggest secrets of successful startups. Inside, you'll find the stories of companies like MakerBot, WordPress, Zappos, Basecamp, Uber, and more. Hear in their own words how they survived the startup phase, and learn from the straightforward and conversational Frank Gruber, who has met thousands of entrepreneurs and watched them grow their businesses. In many ways, entrepreneurship will be the most difficult undertaking of your career. But if you can find the right balance of hard work, support, and celebration, it can also be the most rewarding. Startup Mixology takes you through the whole process from start to finish, so you can begin the incomparable journey of turning your great ideas into great startups.
Startup Money Made Easy: The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business
by Maria AspanWith advice from Daymond John, Bobbi Brown, Mark Cuban, Sallie Krawcheck, Max Levchin, Alexa von Tobel, and other successful early stage startup investors, Inc. magazine shows you how to attract and wisely apply your firm’s first precious sources of cash.Bootstrapping, crowdfunding, VCs, payroll, profits—money makes your business boom. But mess up your finances, and the venture can go bust.It’s time to get smart. Let the experts at Inc. guide you through every critical step and potential pitfall. Their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement.Startup Money Made Easy gathers the best advice from the magazine’s pages, spotlighting celebrated entrepreneurs and inspiring stories. You’ll hear from:FUBU founder Daymond John, who mortgaged his family home for start-up capital—and built a $6 billion empireMakeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterpriseAlexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.comMark Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the topInterwoven with the stories are on-target tips that explain how to:Raise your first $10,000 in capitalPower through the lean yearsGet friends and family to back you upRound up outside investorsGo public or sell, while still staying in chargeReward people with great salaries and benefitsEliminate tax season surprisesGrow without growing painsAnd moreCash flow problems are the number-one business killer. Whether you’re dreaming up a startup idea or knee deep in the craziness, learn to shore up your finances and safeguard the business.
Startup Myths and Models: What You Won't Learn in Business School
by Rizwan VirkBudding entrepreneurs face a challenging road. The path is not made any easier by all the clichés they hear about how to make a startup succeed—from platitudes and conventional wisdom to downright contradictions.This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of startup myths—legends spun from a fantasy version of Silicon Valley—Rizwan Virk provides startup models—frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life.In snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company.Virk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes Startup Myths and Models an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.
Startup Nation
by Jeff Sloan Rich SloanWant to take control of your life? Want to trade in that listless job and create the company you’ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time “pet projects” to the latest franchises. StartupNation is all about putting you in the driver’s seat to start your own business. Jeff and Rich Sloan are lifelong entrepreneurs who have created dozens of successful businesses and have guided and advised thousands of others through their nationally syndicated radio talk show, on their Web site, and in their weekly online newsletter. In StartupNation, the Sloan Brothers examines every aspect of smart entrepreneurship and help you create the business you've always dreamed of. You'll learn about the dos and don'ts and the highs and lows of building your own business through the Sloan's in-the-trenches insights and the inspirational tales of over thirty other gutsy entrepreneurs. Among the stories you'll read about: • The Sloans' own patented invention, the Battery Buddy®, which generated more than $1 million in royalties • Lavetta Willis, who built Dada Footwear into a fashion brand that now produces sneakers worn by NBA basketball stars • Tom Nardone, who created the booming ShopInPrivate. com, where people can order items they’re embarrassed to buy at the local drugstore. StartupNation presents a master course in identifying a good idea, building the right kind of business around it, and avoiding the pitfalls that can derail you. If you’ve ever dreamed of pursuing your own business, StartupNation will be your most powerful resource.
Startup Opportunities: Know When to Quit Your Day Job
by Brad Feld Sean WiseStart strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (The\startup Owner's Manual Ser.)
by Steve Blank Bob DorfMore than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the "Lean Startup" movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:• Avoid the 9 deadly sins that destroy startups' chances for success• Use the Customer Development method to bring your business idea to life• Incorporate the Business Model Canvas as the organizing principle for startup hypotheses• Identify your customers and determine how to "get, keep and grow" customers profitably• Compute how you'll drive your startup to repeatable, scalable profits. The Startup Owner's Manual was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans (Techstars)
by Rajat Bhargava Will HermanGet the real guidance you need to create and build your first startup company from founders who have been there many times before. The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals. We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you. We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table—investors, bankers, advisors, board members, and others—and what to do when that happens. The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups. We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well. The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve. "This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor."—Amazon Reviewer
The Startup Playbook: Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs
by David KidderAccording to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone--each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
The Startup Players Handbook: A Roadmap to Building SaaS and Software Companies
by Charles Edge Chip Pearson Amy Larson PearsonModern startups are on an assembly line from seed to later-stage series financing. As they make that journey, founders need to have a working knowledge of dozens of fields if they’re going to scale a company. SaaS is a unique set of skills across those disciplines.This book focuses on gaining a working understanding of what specialists will do in those fields as an organization grows and how founders can leverage the basics to get those capabilities started so once professionals are hired in each, they can hit the ground running with authentic materials. Founders will be pulled in a lot of directions as they find success, so the book looks at what to do with each discipline at each stage of growth.The hardest part to creating a startup is to just start the thing. This book covers when to bootstrap, apply to accelerators, seek seed capital – and where to do those things. It also covers some of the earlier questions like how to write a mission statement, where to find investors, what technical stacks to use, how to HR, how to sell, and more importantly, when a founder should spend time on each discipline. A way to look at the tech stack and the ever-changing landscape to keep technical debt low and the ability to respond to ever-changing market forces high. What You'll LearnThe nuts and bolts of which type of corporation to found, impacts to taxes, equity, and of course more philosophy.Researching, pricing, and planning to take that wonderful innovation to market and expanding into a portfolio.Leadership styles—each has its place and so we look at ways to level up that domain Management—going beyond inspiration, from those regularly scheduled meetings to helping people grow to task managemen.Basic accounting and finance skills with terms and guidance on revenue treatmentWho This Book Is ForPeople thinking of or starting a software/SaaS company. Could be useful for first timers or those on their third startup.
The Startup Protocol: A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work
by Sally Ann FrankThere are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it’s because the idea isn’t feasible or scalable. Sometimes, it’s because the market isn’t ready, or regulators aren’t ready. And sometimes, it’s just because the founder or founding team has a blind spot (or two). Not only do these hidden blind spots ensure their failure, but in many cases, with better planning or a greater, more holistic understanding of the market forces, the blind spot can be overcome. Or better yet, the founder can realize that their idea is doomed from the start and consider other, better options to solve the problem they are attacking.The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies, and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and can very likely improve the odds of success.The book will go through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including:◾ What problem are you trying to solve?◾ And why are you trying to solve this problem?◾ Who will help you build the solution and company?◾ How will you build the solution?◾ How will you pitch your company?◾ How will you sell your solution?◾ And, what does success look like to you, your stakeholders, and your customers?
Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth
by Jurgen AppeloReal-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.
The Startup Squad: A Kid's Ultimate Guide to Starting Your Own Business
by Bonnie Bader Brian WeisfeldA kid's guide to entrepreneurship and starting your own business, from the renowned entrepreneur and founder of the Startup Squad!Are you bursting with great ideas for a new business but aren't quite sure where to start? Do you know that you'd be great at selling something but first need to figure out what that "something" actually is? Are you gearing up to be an entrepreneur but think that kids can't really build anything big? If any of these sound like you—you've come to the right book!You&’re never too young to start a business. Whether you want to launch a babysitting service, run a lemonade stand, sell crafts online—or don&’t even know what business to start—You're the Boss is here to help. In this book, you'll learn how to figure out which business is right for you, find your ideal customers, manage the competition, calculate costs and profits, pitch your ideas, and so much more.Ready to build up the confidence, creativity, and grit that come along with being an entrepreneur—and ready to make some money and build your business empire along the way? Let You're the Boss show you how!
Startup Story: An Entrepreneur's Journey from Idea to Exit
by Martin WarnerA founder's wild memoir of startup success, told from hot tub inception to $50 million exit with the humor of a comic and the perspective of an educator. In The Startup Story: An Entrepreneur&’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere 17 months. It&’s a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the reader in the CEO&’s seat, giving the feel of what it&’s really like to steer a company around the toughest of tracks and come out with a massive payday. A mix of Wolf of Wall Street, The Big Short, and The Apprentice, The Startup Story reads like a novel but is strictly a true story packed with entrepreneurial insights. It is a rollercoaster ride through the heaven and hell of the tech business world, populated by geeks, pirates, conmen, tycoons, geniuses, and fools. Forced to do everything at warp speed, Warner chucks all the accumulated wisdom of his own Entrepreneur Seminar out of the window on his way to a holy grail exit. Along the way, readers piece together an entrepreneurial how-to (and how-not-to) manual, with each chapter traversing the highs and the lows of founding a growing company. It shows the reader how to build a tech company out of pure desire and dogged willpower, combined with some timely expertise. The short, hilarious, and hair-raising history of Warner and his company, botObjects, provides a parable of the quintessential business experience packed with entrepreneurial insights and lessons to be learned.
Startup Valuation: From Strategic Business Planning to Digital Networking
by Roberto Moro-ViscontiThis book offers a primer on the valuation of startups. Innovative startups are characterized by high growth potential that usually absorbs liquidity. This is unattractive for traditional banks, replaced by other specialized intermediaries such as venture capital or private equity funds, which diversify their portfolio basing their strategies on a multi-year exit. Startups coexist in an evolving ecosystem with established firms, to which they transfer innovativeness, technology, flexibility, and time-to-market speed, contributing to reinvent the business models and receiving from mature firms feedback on the current market features, the existing clients, and their unsatisfied needs. The valuation paradigms represent a central issue for any start-upper seeking external finance, either from family and friends or through a wider professional placement. This book, complemented by practical cases (concerning, for instance, FinTechs, digital platforms, and e-Health applications) offers a guide to practitioners, students, and academics about the trendy valuation patterns of the startups based on their strategic business planning
The Startup Way: Making Entrepreneurship A Fundamental Discipline Of Every Enterprise
by Eric RiesEntrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours
by Marc Nager Clint Nelsen Franck NouyrigatTested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.
Startup Your Life: Hustle and Hack Your Way to Happiness
by Anna AkbariAs an entrepreneur, Anna Akbari learned that one of the best things about startups is their ability to “pivot” quickly—basically a euphemism for failing and starting over. And she quickly found that personal success is no different. It’s not just about developing and following the right process but also having a good idea. And that demands rigor and daily maintenance—far beyond a few positive affirmations. Like any Silicon Valley startup, the business of life is not as glamorous as its Instagram account would make it seem. What do you do when planning is not an option? When control is out of your reach? You isolate the small stuff, experiment constantly, and use the results to lay a more sustainable foundation for the future. You validate your idealized vision by testing it out in bite-sized increments. You see what sticks, integrate, and move forward. And inevitably, you experience a series of failures along the way, but those failures are key to your next success.Living a start up life is about maximizing flexibility and measuring on-going results, not avoiding failure or reaching one particular end goal. It's about embracing defeat, analyzing it, and failing up. In Startup Your Life, Akbari shows that after all, it's often the stumbles that pave the way for real happiness.
Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business
by Mikkel Svane Carlye AdlerThe real story of what it takes to risk it all and go for broke. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding.<P><P> But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success. Much like Zendesk's mission itself--to remove friction, barriers, and mystery in order to make customer service easier and more approachable--Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all. While there are books by consultants who tell you how to build businesses, or by entrepreneurs now running billion-dollar businesses, there are few books from people still in the trenches who acutely remember the difficult daily decisions, the thrill (and fears) of the early days, the problems that scale with growing a business, and the reason why they all went on the adventure in the first place. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
StartupPro: How to set up and grow a tech business
by Martin ZwillingIf your find yourself daydreaming about your own business and not just your next promotion, this book will help you shape your ideas as you begin your enrepreneurial journey.
Startups and Crisis Management
by Dafna KarivDrawing on a mixture of theory, cases, and interviews, Startups and Crisis Management provides a valuable overview of how new ventures fared in the wake of the COVID-19 pandemic. It then considers the wider lessons for startups operating in times of crisis and adjusting to the ‘new normal’. The macroeconomic shocks of rising unemployment, lockdowns, and remote working have impacted the entrepreneurial ecosystem and raised questions about how startups can survive, adjust, and thrive once more. This book analyses the reciprocal relationship between startups and their ecosystems, using theoretical lenses such as push and pull factors, necessity entrepreneurship, networking, and embeddedness. Each chapter contains case studies based on interviews with individuals from startups around the world, exploring how real-life firms reacted to the coronavirus crisis. This illuminating text will be a useful resource for modules exploring startups during times of crisis, and courses on entrepreneurship and crisis management more broadly.
Startups and Downs: The Secrets of Resilient Entrepreneurs
by Mona BijoorEntrepreneurship is a cycle of failures and recoveries-hopefully with more successes than not. This national bestseller is about resilience and navigating the process. How do the best entrepreneurs think about failure-as it's happening and in hindsight-and ultimately win? Today&’s media is replete with stories about major entrepreneurial successes, IPOs (initial public offerings), mergers, and acquisitions. Reporters and readers alike have also been captivated by the stories of entrepreneurial failures, downfalls, and massive exits (think Travis Kalanick, Elizabeth Holmes, and Doug Evans). However, entrepreneurship is rarely linear, and a lot happens between the headlines and reality. Entrepreneurship is a cycle of failures and recoveries—hopefully with more successes than not. Start-Ups and Downs: The Secrets of Resilient Entrepreneurs shares the wisdom of one entrepreneur who successfully disrupted an entire industry but felt as if she was never prepared for what came next. Mona Bijoor has created a guidebook for navigating the process, from pitching with power to coping with competition, with inspiring stories from respected entrepreneurs, including Nat Turner, cofounder and CEO of Flatiron Health; Courtney Nichols Gould, founder and co-CEO of SmartyPants Vitamins; and Stephen Kuhl, cofounder and CEO of Burrow, intended to lift up anyone determined to keep pushing forward. This book is about resilience. How do the best entrepreneurs think about failure—as it&’s happening and in hindsight—and ultimately win?