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Secret Sauce: How to Pack Your Messages with Persuasive Punch
by Harry MillsWhen it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus.For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides:Clear examples of what works and what doesn’tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling—engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
The Secret Sauce for Leading Transformational Change
by Ian ZiskinWritten by a collaborative, diverse, and inclusive community of contributors and business experts, this book is about leading transformational change on an individual, team, organizational, and societal level. Most large-scale transformational change happens because of unanticipated, unaddressed, unplanned disruptions which raise questions about what it takes to lead, survive, and even thrive in periods of transformational change. This book answers these critical questions: What do leaders who drive and sustain successful transformational change actually do? Why do we so often fail to lead and sustain transformational change? All transformation is change, but is all change transformational? This first-of-its-kind book offers a variety of lenses and perspectives, in the form of interviews, essays, and survey responses, with insights from business leaders, HR leaders, coaches, consultants, academics, thought leaders, and other transformational change experts. The compilation of practical tools provides readers with a deep and diverse analysis of top-notch thinking and practices for leading transformational change. This work is fundamental to aspiring leaders, professionals, and academics who wish to learn the secret sauce for leading transformational change.
The Secret Science of Price and Volume
by Tim OrdIn The Secret Science of Price and Volume, leading market timer Tim Ord outlines a top-down approach to trading--identifying the trend, picking the strongest sectors, and focusing on the best stocks within those sectors--that will allow you to excel in a variety of markets. With this book as your guide, you'll quickly become familiar with Ord's proven method and discover how it can be used to make more profitable trading decisions.
Secret Service: Hidden Systems That Deliver Unforgettable Customer Service
by John R. Dijulius III“Either you can decide to compete on price alone and pray you can maintain a cost structure to generate a profit, or you can provide magical moments that create value for your guests. . . . Throughout Secret Service, DiJulius demonstrates how to transform bland customer service standards into memorable customer experiences.”— from the foreword by Bill Capodagli and Lynn Jackson, coauthors of The Disney Way and Every Business Is Show BusinessHow many successful businesses provide the kind of unforgettable client experience that keeps customers coming back time after time and year after year? John DiJulius has built his award-winning business around a customer service approach that has earned comparisons to Disney, Nordstrom, and other legendary customer experience pioneers. In Secret Service DiJulius reveals how to develop behind-the-scenes systems that will enable your business to * develop a great corporate culture that shows in the dedication and passion of your front-line people * “go deeper” with your existing customers * turn complaints into positive experiences * make each customer feel welcome, comfortable, important, and understood. DiJulius will teach you all the techniques that have catapulted his business to the top, making him one of the most sought-after service experts in America. By quantifying and examining each phase of the Customer Experience Cycle, Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.
Secret Service
by Reg Whitaker Gregory S. Kealey Andrew ParnabySecret Service provides the first comprehensive history of political policing in Canada - from its beginnings in the mid-nineteenth century, through two world wars and the Cold War to the more recent 'war on terror.' This book reveals the extent, focus, and politics of government-sponsored surveillance and intelligence-gathering operations.Drawing on previously classified government records, the authors reveal that for over 150 years, Canada has run spy operations largely hidden from public or parliamentary scrutiny - complete with undercover agents, secret sources, agent provocateurs, coded communications, elaborate files, and all the usual apparatus of deception and betrayal so familiar to fans of spy fiction. As they argue, what makes Canada unique among Western countries is its insistent focus of its surveillance inwards, and usually against Canadian citizens.Secret Service highlights the many tensions that arise when undercover police and their covert methods are deployed too freely in a liberal democratic society. It will prove invaluable to readers attuned to contemporary debates about policing, national security, and civil rights in a post-9/11 world.
The Secret Society of Success: Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
by Tim SchurrerIt&’s time to redefine success.&“The book you&’re about to read is an absolute game changer, life changer, and outlook changer. . . . You will never view success the same way again. And that&’s a very good thing.&”— ERNIE JOHNSON JR., Emmy Award winner and host of TNT&’s Inside the NBAThere&’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that&’s been dangled in front of you.But what if there&’s another way? What if fame, money, and power aren&’t all that we should be chasing?In The Secret Society of Success, Tim Schurrer invites you to reevaluate your definition of success and learn a new, freer way to go about achieving it. How do you learn this approach? With the Secret Society as your guide—a community of people who know how to make an impact, whether they have the spotlight or not. The Secret Society will teach you todefine success for yourself;contribute to your team without minding who gets the credit;make an impact that spans far beyond yourself, regardless of the size of your platform;navigate living in the tension between contentment and striving;go from feeling anxious, overwhelmed, and restless in your job to being confident in the value you bring to the team; anddiscover meaning and fulfillment in the work that you do. Through powerful stories of people like the CEO of Apple Tim Cook, NBA all-star LeBron James, Fred Rogers of Mister Rogers&’ Neighborhood, and people whose names you&’ve never heard of, you will discover that the success you&’re looking for is within your reach, wherever you are and whatever your role.&“The Secret Society of Success is an important book that everyone should read. It is not only insightful; it&’s inspirational. This book captures what it really means to be successful. I am for one ready to up my game! Thank you, Tim, for giving me this gift!&”— DAVID NOVAK, cofounder and former chairman and CEO of Yum! Brands (KFC, Taco Bell, Pizza Hut)
The Secret Symbols of the Dollar Bill: A Closer Look at the Hidden Magic and Meaning of the Money You Use Every Day
by David OvasonDo you know the true meaning of a dollar?Few people do. Now an expert on arcane symbolism uncovers the fascinating secret meanings behind the design of the money we use every day.In The Secret Symbols of the Dollar Bill, David Ovason explores the visual complexity and magic behind the world's most influential currency. Lively and readable, this extraordinary book invites you to take a dollar bill in hand and set off on a visual adventure. You will discover dazzling explanations of its secret contents -- from the symbols derived from the Great Seal to the extraordinary strands of numerology interwoven into its structure, to sur-prising hidden alignments.Once you discover the magic and mystery revealed in The Secret Symbols of the Dollar Bill, you will find that the dollar in your wallet is worth so much more than what you can buy with it.
The Secret Thoughts of Successful Women: Why Capable People Suffer from the Impostor Syndrome and How to Thrive in Spite of It
by Valerie YoungIt's only because they like me. I was in the right place at the right time. I just work harder than the others. I don't deserve this. It's just a matter of time before I am found out. Someone must have made a terrible mistake. If you are a working woman, chances are this internal monologue sounds all too familiar. And you're not alone. From the high-achieving Ph.D. candidate convinced she's only been admitted to the program because of a clerical error to the senior executive who worries others will find out she's in way over her head, a shocking number of accomplished women in all career paths and at every level feel as though they are faking it--impostors in their own lives and careers. While the impostor syndrome is not unique to women, women are more apt to agonize over tiny mistakes, see even constructive criticism as evidence of their shortcomings, and chalk up their accomplishments to luck rather than skill. They often unconsciously overcompensate with crippling perfectionism, overpreparation, maintaining a lower profile, withholding their talents and opinions, or never finishing important projects. When they do succeed, they think, Phew, I fooled 'em again. An internationally known speaker, Valerie Young has devoted her career to understanding women's most deeply held beliefs about themselves and their success. In her decades of in-the-trenches research, she has uncovered the often surprising reasons why so many accomplished women experience this crushing self-doubt. In The Secret Thoughts of Successful Women, Young gives these women the solution they have been seeking. Combining insightful analysis with effective advice and anecdotes, she explains what the impostor syndrome is, why fraud fears are more common in women, and how you can recognize the way it manifests in your life. With her empowering, step-by-step plan, you will learn to take ownership of your success, overcome self-doubt, and banish the thought patterns that undermine your ability to feel--and act--as bright and capable as others already know you are. From the Hardcover edition.
The Secret to a Good Meeting Is the Meeting Before the Meeting
by John MaxwellSmart leaders learn from their own mistakes. Smarter ones learn from others' mistakes--and successes. John C. Maxwell wants to help you become the smartest leader you can be by sharing Chapter 18,The Secret To A Good Meeting Is the Meeting Before The Meeting, of Leadership Gold with you. After nearly forty years of leading, Maxwell has mined the gold so you don't have to. Each chapter contains detailed application exercises and a "Mentoring Moment" for leaders who desire to mentor others using the book. Gaining leadership insight is a lot like mining for gold. You don't set out to look for the dirt. You look for the nuggets. You'll find them here.
The Secret to Cybersecurity: A Simple Plan to Protect Your Family and Business from Cybercrime
by Scott AugenbaumCybercrimes are a threat and as dangerous as an armed intruder—yet millions of Americans are complacent or simply uninformed of how to protect themselves. The Secret to Cybersecurity closes that knowledge gap by using real-life examples to educate readers.It’s 2 a.m.—do you know who your child is online with? According to author Scott Augenbaum, between 80 to 90 percent of students say they do whatever they want on their smartphones—and their parents don’t have a clue. Is that you? What about your online banking passwords, are they safe? Has your email account or bank/debit card ever been compromised? In 2018, there were data breaches at several major companies—If those companies have your credit or debit information, that affects you. There are bad people in the world, and they are on the internet. They want to hurt you. They are based all over the world, so they’re hard at “work” when even you’re sleeping. They use automated programs to probe for weaknesses in your internet security programs. And they never stop. Cybercrime is on the increase internationally, and it’s up to you to protect yourself. But how? The Secret to Cybersecurity is the simple and straightforward plan to keep you, your family, and your business safe. Written by Scott Augenbaum, a 29-year veteran of the FBI who specialized in cybercrimes, it uses real-life examples to educate and inform readers, explaining who/why/how so you’ll have a specific takeaway to put into action for your family. Learn about the scams, methods, and ways that cyber criminals operate—and learn how to avoid being the next cyber victim.
The Secret to Getting Along (And Why It's Easier Than You Think): 3 Steps to Life-Changing Conflict Resolution
by Gabrielle HartleyNamed as a Next Big Idea Club Must Read!Is it possible to get along better? Yes, with 3 simple steps for conflict resolution!Conflict is everywhere—in our homes, at work, on our social media feeds. But conflict isn't inherently bad… in fact, it's a normal and healthy part of human relationships, but many of us aren't good at managing conflict in our everyday lives. In The Secret to Getting Along (And Why it's Easier Than You Think!), attorney Gabrielle Hartley brings more than two decades of divorce mediation experience to helping you learn how to resolve conflict in ways that strengthen your relationships, reflect your values, and lead to positive outcomes for everyone involved. This practical and accessible guide to everyday conflict resolution will help you:Reframe your approach to conflictFind your way to more harmony and less discordCreate better outcomes even in your most difficult relationshipsExperience more peace even when relationships don't go wellStrengthen your skills in resolving conflicts of all shapes and sizesFeel more connected to the important people in your lifeWhether you're fighting with your partner about housework, struggling to set boundaries with a difficult family member, or dealing with a toxic coworker, The Secret to Getting Along (And Why It's Easier Than You Think!) is a necessary resource for navigating difficult conversations and situations—and finding the solutions that will help you create a peaceful, less stressful, and more fulfilling life.
The Secret to Getting Power in an Organization, Company or Corporation: …Even if you are not an Executive
by James P. HeaphyIn The Secret to Getting Power in an Organization, Company or Corporation, James Heaphey PhD brings corporate structural secrets into the open. He offers insight to those individuals working in companies large, medium size, or small without executive authority the means by which they can attain power, unofficial though it may be, in order to bring job security, financial security, and job advancement to their lives.
The Secret to Maximizing Profitability: A Business Novel on How to Successfully Combine The Theory of Constraints, Lean, and Six Sigma to Drive Profit Margins to New Levels
by Bob SproullThis book fully details, as the title suggests, the real secret to maximizing an organization's profitability. While many companies have implemented improvement initiatives such as Six Sigma and Lean Manufacturing, there is a missing link which, when discovered and implemented, will take these same companies to profit levels not seen before. This missing link is the Theory of Constraints, and when it’s combined with Lean and Six Sigma, true transformational improvements are sure to follow. In this book, the author walks you through the step-by-step method on how to combine these three methodologies with the result being significant improvements to flow, major improvements in variation, substantial reductions in waste, superior on-time delivery, and ultimately, maximized profitability. He has been using this integrated methodology for many years and each time, the results realized were well beyond what the leadership teams had experienced previously. The genesis behind this combined improvement cycle is based upon many years of analysis of both failures and successes using Lean, Six Sigma, and the Theory of Constraints as stand-alone improvement initiatives. By integrating Lean, Six Sigma and the Theory of Constraints into a single improvement cycle, the author has developed a recipe that will maximize your return on investment, cash flow, and net profit. The Secret to Maximizing Profitability is both stimulating and thought provoking, but more importantly it will provide your organization with a roadmap for maximizing the use of your resources to achieve more bottom-line improvement than you ever imagined possible.
The Secret to Peak Productivity: A Simple Guide to Reaching Your Personal Best
by Tamara MylesIn this constantly-connected, do-more-with-less world, being able to increase your productivity is a real advantage. Certified Professional Organizer (CPO®) and productivity expert Tamara Myles has developed a simple model--the Productivity Pyramid--which provides an actionable framework for anyone to achieve better results. Based on a sequence of steps leading to peak performance, the author's easily adapt able system consists of five levels: * Physical Organization: from decluttering to filing--fool-proof strategies for handling incoming papers and ensuring information remains accessible * Electronic Organization: from dealing with email to electronic file management options such as cloud computing * Time Management: mastering the three P's--Plan, Prioritize, and Perform * Activity-Goal Alignment: breaking objectives into specific, relevant, and measurable daily tasks * Possibility: identifying new life and business goals that will help you reach your greatest potential Since no single solution will work for everyone, The Secret to Peak Productivity helps you tailor your own personal plan. First, a quick assessment determines your strengths and weaknesses and pinpoints where to focus for immediate results. Then, as you reach each productivity level, you will find a range of potential strategies--allowing you to choose the ones that are right for you for truly remarkable results.
Secret Trades, Porous Borders: Smuggling and States along a Southeast Asian Frontier, 1865-1915
by Eric TagliacozzoOver the course of the half century from 1865 to 1915, the British and Dutch delineated colonial spheres, in the process creating new frontiers. This book analyzes the development of these frontiers in Insular Southeast Asia as well as the accompanying smuggling activities of the opium traders, currency runners, and human traffickers who pierced such newly drawn borders with growing success. The book presents a history of the evolution of this 3000-km frontier, and then inquires into the smuggling of contraband: who smuggled and why, what routes were favored, and how effectively the British and Dutch were able to enforce their economic, moral, and political will. Examining the history of states and smugglers playing off one another within a hidden but powerful economy of forbidden cargoes, the book also offers new insights into the modern political economies of Southeast Asia.
Secret Weapon: How Economic Terrorism Brought Down the U.S. Stock Market and Why It can Happen Again
by Kevin D. FreemanWho's really to blame for America's catastrophic financial meltdown and devastating national recession? Contrary to what the "Occupy Movement" might tell you, it's not just greedy Wall Street executives (though they certainly earned their share of scorn). It's not just failed regulation (even though Washington has failed miserably, both Republicans and Democrats, to protect us). As one of America's top financial professionals reveals in this shocking new book, the failures of Wall Street and Washington have opened us up to economic warfare, with our foreign enemies exploiting our lurking financial weaknesses.In Secret Weapon, Kevin D. Freeman unveils how all the evidence-including motive, means, and opportunity-points to America's foreign enemies as deliberately pushing our economy over the brink.In this stunning exposé, Freeman reveals:The evidence linking Communist China and Islamic finance to economic warfare against the United StatesWhy initial reports linked the 2008 stock market crash to economic terrorism-and why the Obama administration continues to look the other wayHow the financial attack unfolded-and how the perpetrators tried to cover their tracksWhy you should expect another financial attack even more devastating than the last one-and how you can protect yourself from itIn Secret Weapon you'll learn what our enemies know and what the Obama administration has chosen to ignore-that our financial system is profoundly vulnerable to financial terrorism, and that we are being targeted for further and even more destructive attacks by our enemies, who want to cripple America as the world's leading economy. If you want to protect yourself and protect our country, then you need to read Secret Weapon to understand how we have entered a new age of warfare-an age our enemies want to make the Dark Ages of the United States.
The Secret World of Oil
by Ken SilversteinThe oil industry provides the lifeblood of modern civilization, and bestselling books have been written about the industry and even individual companies in it, like ExxonMobil. But the modern oil industry is an amazingly shady meeting ground of fixers, gangsters, dictators, competing governments, and multinational corporations, and until now, no book has set out to tell the story of this largely hidden world.The global fleet of some 11,000 tankers--that's tripled during the past decade--moves approximately 2 billion metric tons of oil annually. And every stage of the route, from discovery to consumption, is tainted by corruption and violence, even if little of that is visible to the public.Based on trips to New York, Washington, Houston, London, Paris, Geneva, Phnom Penh, Dakar, Lagos, Baku, and Moscow, among other far-flung locals, The Secret World of Oil includes up-close portraits of a shadowy Baku-based trader; a high-flying London fixer; and an oil dictator's playboy son who has to choose one of his eleven luxury vehicles when he heads out to party in Los Angeles. Supported by funding from the prestigious Open Society, this is both an entertaining global travelogue and a major work of investigative reporting.
El secreto: Lo que saben y hacen los grandes líderes
by Ken BlanchardEn esta nueva edición de su clásica fábula de negocios, Ken Blanchard y Mark Miller se convierten en el corazón de lo que hace que un líder sea exitoso. La joven ejecutiva Debbie Brewster, recientemente promovida pero luchadora, le pregunta a su mentor la única pregunta que necesita desesperadamente: "¿Cuál es el secreto de los grandes líderes?" Su respuesta - "los grandes líderes sirven" - la impresiona, pero con el tiempo revela las cinco formas fundamentales que los líderes tengan éxito a través del servicio. En el camino ella aprende: • Por qué los grandes líderes parecen estar preocupados por el futuro• Cómo la gente en el equipo finalmente determina tu éxito o fracaso• Qué tres arenas requieren una mejora continua• ¿Por qué el verdadero éxito en el liderazgo tiene dos componentes esenciales?• Cómo fortalecer intencionalmente o inconscientemente la credibilidad del liderazgo La edición del décimo aniversario incluye una autoevaluación de liderazgo para que los lectores puedan medir hasta qué punto lideran sirviendo y dónde pueden mejorar. Los autores también han agregado respuestas a las preguntas más frecuentes sobre cómo aplicar el modelo SERVE en el mundo real.Tan práctico como alentador, The Secret comparte la sabiduría de Blanchard y Miller sobre el liderazgo en una forma que cualquiera puede comprender e implementar fácilmente. Este libro beneficiará no solo a aquellos que lo lean, sino también a las personas que buscan orientación y las organizaciones a las que sirven.
El secreto: Lo que saben y hacen los grandes líderes
by Thomas NelsonEn esta nueva edición de su clásica fábula de negocios, Ken Blanchard y Mark Miller se convierten en el corazón de lo que hace que un líder sea exitoso. La joven ejecutiva Debbie Brewster, recientemente promovida pero luchadora, le pregunta a su mentor la única pregunta que necesita desesperadamente: "¿Cuál es el secreto de los grandes líderes?" Su respuesta - "los grandes líderes sirven" - la impresiona, pero con el tiempo revela las cinco formas fundamentales que los líderes tengan éxito a través del servicio. En el camino ella aprende: • Por qué los grandes líderes parecen estar preocupados por el futuro• Cómo la gente en el equipo finalmente determina tu éxito o fracaso• Qué tres arenas requieren una mejora continua• ¿Por qué el verdadero éxito en el liderazgo tiene dos componentes esenciales?• Cómo fortalecer intencionalmente o inconscientemente la credibilidad del liderazgo La edición del décimo aniversario incluye una autoevaluación de liderazgo para que los lectores puedan medir hasta qué punto lideran sirviendo y dónde pueden mejorar. Los autores también han agregado respuestas a las preguntas más frecuentes sobre cómo aplicar el modelo SERVE en el mundo real.Tan práctico como alentador, The Secret comparte la sabiduría de Blanchard y Miller sobre el liderazgo en una forma que cualquiera puede comprender e implementar fácilmente. Este libro beneficiará no solo a aquellos que lo lean, sino también a las personas que buscan orientación y las organizaciones a las que sirven.
El Secreto De Invertir Por Ingresos
by Carlos Blanco Richard StookerMientras los mercados financieros se derrumban... Al fin, Ud. también puede descubrir el método antiguo --sin embargo, actualmente revolucionario (y actualizado para siglo 21)-- de los "Huevos de Oro", Secretos de Invertir por Ingresos para los inversionistas que no se quieren complicar la vida. A pesar de seguir el conocimiento financiero convencional, muchos ciudadanos de la tercera edad se están preguntando ¿qué pasó con la vida fácil y sin preocupaciones que se prometieron a ellos mismo luego de toda una vida de trabajar duro? Muchas personas en sus 50 y 60 años se están preguntando cuando --e incluso si-- podrán retirarse algún día. ¿Cuál es la alternativa? Invertir para obtener ingresos. Aprenda como hacer dinero sin importar si la bolsa sube, baja o va de lado. Descubra como evitar los escollos financieros y el estrés emocional de depender de la bolsa de valores produzca una apreciación de los precios --ganancias de capital. Llegan --a veces-- pero también desaparecen. El Promedio Industrial Dow Jones (The Dow Jones Industrial Average) se encuentra ligeramente por encima del máximo alcanzado hace seis años. En estos días la estrategia de comprar y sujetar requiere un montón de paciencia. Este libro aboga por premiarse Ud. mismo inmediatamente con un ingreso corriente derivados de los dividendos de las acciones y el interés de los bonos. Le muestra los mejores y más confiables tipos de inversiones por ingresos --y como minimizar los riesgos. Así que invierta ahora en el libro que puede guiar su cartera de inversiones para su retiro a generar grandes ingresos en el largo plazo.
El secreto de Salomón / Solomon's Secret: Encuentre la sabiduría para manejar sus finanzas
by Edwin CastroLos secretos del hombre más rico de la historia Si tuviera la oportunidad de sentarse a la mesa con el rey Salomón, quien es conocido como el hombre más sabio y adinerado de la historia, ¿qué le preguntaría? El pastor Edwin Castro se hizo la misma pregunta y recopiló las enseñanzas de la Biblia sobre cómo este personaje histórico manejó sus riquezas. En El secreto de Salomón Castro comparte principios que le ayudarán a ser un mejor mayordomo de los recursos que tiene en sus manos. Además aprenderá: Cómo implementar hábitos saludables en sus finanzas.El efecto que tiene su carácter en el manejo del dinero.A tomar decisiones que producirán acciones.¡Y mucho más!Transforme su futuro y genere un nuevo ADN financiero en usted y sus generaciones.
El Secreto del Éxito
by Donald J. Trump¿Tienes lo que se necesita para triunfar? Donald J. Trump es un Ícono: la misma definiciÓn del sueÑo americano. La estrella de The Apprentice y el promotor inmobiliario de algunos de los bienes inmuebles mÁs prestigiosos del mundo, Él ha estado en lo mÁs bajo y ha logrado remontar vuelo hasta llegar a ser uno de los hombres mÁs ricos del mundo. Bill Zanker fundÓ The Learning Annex con solo $5,000 y lo transformÓ en una compaÑÍa de $5 millones anuales. Esto fue antes de conocer a Donald Trump. Treinta meses despuÉs, luego de que Zanker aprendiera el secreto del Éxito, The Learning Annex genera ahora mÁs de $100 millones al aÑo en ventas—y no para de crecer. Juntos son ejemplos en vida de cÓmo pensar en grande y saber cuando apoyar tus opiniones agresivamente—sin que te importen lo que tus crÍticos o adversarios pueden decir—puede ayudarte a llevar tus logros personales y profesionales al nivel mÁximo. ¡Ahora, por primera vez, podrÁs aprender el secreto del Éxito de Trump! AprenderÁs sobre: * Tomar impulso: cÓmo obtenerlo y cÓmo reencontrarlo. * La venganza: cuÁndo y cÓmo conseguirla (y por quÉ es tan dulce). * "Te amo, pero firma aquÍ.": por quÉ los contratos en la vida profesional y personal son esenciales. * Historias verdaderas sobre personas que han aplicado el secreto del Éxito a sus propias vidas. Estas estrategias han sido comprobadas y atestiguadas por aquellos que han aprendido el secreto del Éxito de Donald Trump y han encontrado el Éxito en sus propias vidas. Bill Zanker utilizÓ las estrategias de Donald para hacer crecer las ganancias de The Learning Annex veinte veces en menos de tres aÑos. Ambos han llegado a lo mÁs bajo y saben lo que se siente tener a todo el mundo en contra—¡y ambos han vuelto a subir a alturas inimaginables de Éxito por pensar en grande y arrasar con todo! Es una actitud que fÁcilmente podrÁn aprender.
El secreto multimillonario: 20 principios de riqueza y éxito
by David Krueger«No hay ningún otro libro disponible en el mundo que contenga tanta experiencia, visión y sabiduría empresarial». Basado en entrevistas a más de 20 multimillonarios Sólo uno de cada cinco millones de ciudadanos del mundo es multimillonario. Este libro es el mapa para seguir su camino hacia la riqueza extrema y el éxito. ¿Cómo es posible que algunas personas logren construir imperios y crear miles de millones de dólares en riqueza? ¿Se trata de circunstancias afortunadas, de su entorno, de su educación o de su personalidad? ¿Cuáles son las claves de su éxito fenomenal? ¿Cuáles son sus sistemas de creencias, mentalidades y rituales de éxito que les permitieron crear sus fortunas masivas? ¿Qué los impulsa? ¿Qué es lo que los hace llegar a ser tan tremendamente exitosos en los negocios? Este libro ofrece conocimiento de primera mano de empresarios multimillonarios, el autor trabajó durante años con algunos de los mejores emprendedores del planeta y destiló sus secretos en 20 principios mentales que les permitieron empezar de cero y crear miles de millones de dólares en valor. La crítica ha dicho: «Recomiendo a todos los empresarios que echen un vistazo a este sensacional libro.» Cho Tak Wong, multimillonario y ganador del premio Empresario Mundial del Año 2009 «Rafael Badziag ha compilado un [...] libro sobre lo que significa ser multimillonario en el mundo del crecimiento digital y exponencial.» Chip Wilson, multimillonario, fundador de Lululemon Athletica «Recomiendo encarecidamente este libro. Es un libro muy bien investigado sobre filosofías exitosas de vida.» Tony Tan Caktiong, multimillonario y ganador del premio al Empresario Mundial del Año 2004
Secretos de iniciado para supervisores y managers
by Richard G Lowe Jr Nicolás Toledo¿Qué pasaría si te dijera que la mayoría de lo que las facultades enseñan sobre supervisión y gestión de personal es erróneo y hará tú trabajo más difícil? ¿Te sorprenderías o moverías tu cabeza en señal de aprobación porque es algo que has sentido durante mucho tiempo pero que tenías miedo de hablar en voz alta? Trabajar para un buen manager puede ser una experiencia increíblemente reconfortante ya que ellos entienden como delegar autoridades, responsabilidades y tareas a individuos o grupos. Los managers deficientes asignan tareas, fijan plazos de manera arbitraria, y por si fuera poco, no proveen las herramientas adecuadas para lograr las metas. Para cumplir con estos objetivos impracticables, los miembros del equipo deben trabajar muchas horas, por lo general sin ningún tipo de gratificación adicional (los trabajadores asalariados por lo general no reciben pago de horas extras). Un verdadero manager ejemplar fortalece a las personas para trabajar individualmente, y como grupo para trabajar juntos por el bien común de todos los involucrados. Los plazos se fijan luego de consultarlos con el equipo, se entregan las herramientas necesarias y las autoridades y responsabilidades se delegan apropiadamente. Hay muchos libros sobre gestión de personal, y no voy siquiera a intentar escribir un tomo más para explicar alguna técnica de gestión que esté de moda. Ese no es el propósito de este libro. Mi propósito es enseñarte a ti, el lector, una filosofía de cómo triunfar como manager o supervisor de personal. Puedes ir a la universidad para aprender técnicas sobre cómo gestionar robóticamente un grupo. Muchas personas en los lugares de trabajo hacen justamente eso, y muchos de ellos se vuelven buenos managers. De cualquier manera, el mejor aprendizaje proviene de mentores, cursos cortos, libros y de la escuela del trabajo duro, la experiencia.
Los Secretos de las charlas TED
by Jacob Andrews Michael Berríos CastroEste libro le dará todas las herramientas para aprender a dar una gran charla al más estilo TED y así lograr capturar a su audiencia. Las charlas TED son una de las formas más populares de charlas en público, gracias a la forma estimulante en que se dan las presentaciones. Con este libro, aprenderás a hacer que tus presentaciones sean capaces de cambiar vidas al igual que las charlas TED, y a asegurarte de lograr entregar tus ideas que merecen ser difundidas. Con este libro descubrirás como asegurarte de que tu idea se entregue usando los mejores métodos posibles, para hacer que tu charla sea corta, personal, y más importante, dar el mayor impacto a la audiencia. Al mismo tiempo, aprenderás a usar los elementos necesarios para asegurar el éxito de tu discurso, comenzando por generar las mejores ideas que presentarás como experto en el campo, hasta usar herramientas de presentación que serán el mejor suplemento de tu discurso.