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Shopkeeping: Stories, Advice, and Observations
by Peter MillerA love letter to the small shop, and shop owners everywhere, by beloved bookseller Peter Miller.For more than four decades, Peter Miller has run a design bookshop that shares his name in Seattle. He has also written three of his own books, manuals about cooking and about food and about eating together. In Shopkeeping, Miller writes for the first time about his other love: shopkeeping."There is a tradition of shopkeeping, a tradition of codes, etiquette, and customs. For the most part, it is an oral history, passed along, person to person. You learn to be a retailer—not by going to college, but by going to work. You learn from people who have learned how to run a shop." [from the Introduction]Over ten chapters, Miller crafts stories from the bookshop floor with wry humor and skillful storytelling. Readers will laugh out loud as they come to understand along the way that small shops characterize our towns and cities, making them unique, special, and worth visiting and living near. An essay collection for book and bookshop lovers, small business owners, and Seattle natives, transplants, and visitors, Shopkeeping captures the art and heart of running a local shop cherished by the community that surrounds it.
Shopkick: The Power of Shopper Data
by Mike Horia Teodorescu John Deighton Allison M. CiechanoverCase
Shopper Marketing
by Markus Stahlberg Ville MailaThe aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler.
Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
by Roddy Mullin Colin HarperThe journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.
A Shoppers’ Paradise: How the Ladies of Chicago Claimed Power and Pleasure in the New Downtown
by Emily RemusPopular culture assumes that women are born to shop and that cities invite their trade. But downtowns were not always welcoming to women. Emily Remus turns to Chicago at the turn of the last century to chronicle an unheralded revolution in women’s rights that took place not at the ballot box but in the streets and stores of the business district.
Shoppers' Stop Group (SSG)
by Rajiv Lal Virginia A. FullerAs B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG -- a Rs 8.9 billion ($206 million) company in 2007 which included 23 department stores and a new hypermarket -- Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance, food, events and educated staff in SSG's retail outlets throughout India. The company's success led to an initial public offering in May 2005. SSG's parent company, the K. Raheja Corporation, and its affiliated companies held 66% of SSG's Shares.
Shopping 3.0: Shopping, the Internet or Both?
by Cor MolenaarRetailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the Internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.
Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America
by Rachel S. GrossA fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation&’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being—or becoming—the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans&’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses.
Shopping and Crime (Crime Prevention and Security Management)
by Joshua A. N. Bamfield<p>For many people ‘going shopping’ is seen as one of life’s great pleasures. It combines the excitement of a bargain, the thrill of the chase, new experiences, three-dimensional mental arithmetic, disappointments, successes, the pleasures of varied interactions with other people, the chance to renew old acquaintances, manual labour and, often, exhaustion. It is thought to be heavily gendered, with males being more utilitarian, focusing only on buying particular items (or refusing to engage in shopping), and females being as interested in the processes and often more wide-ranging in the product categories they will buy on a shopping expedition (Woodruffe, 1997; Miller, 2008). <p>t the same time, retailing is also a major crime scene, with retailers being the most targeted victims of crime. There are many times more crimes against retailers than domestic burglaries, robberies or car crime. The total stolen is also higher. Retailers in the United Kingdom lost goods and cash costing £3,664 million ($5.9 billion) to retail crime in 2010 (Bamfield, 2010a) and according to a sample survey by the British Retail Consortium (BRC) caught almost one-half million people stealing from them (BRC, 2011a). In the United States the total stolen was estimated to be as high as $32.6 billion.</p>
Shopping Centers: U.S.A.
by Peter ViereckAre there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which have characterized the field. The pressures of the future, however, require greater exertion if they are to be adequately met. The industry drive to the new "middle markets" may change the face of small city America-or it may lead to a blind alley. As central cities, aided by EDA (Economic Development Administration) and UDAG (Urban Development Action Grant), gird up for revitalization in the face of reduced real buying power, these issues take on increased vigor. A whole new legal fabric is evolving in the development of major commercial facilities. Does it mark the path of the future-or is it an ineffectual last gasp effort to reshape the basic overwhelming trend lines of American life? How do we get a grasp on these parameters? Whether city planner, economic or marketing consultant, investor, or developer-much of our future depends on the answers. The authorities brought together for these specially sponsored papers are the best in the business-and provide key insights into this dynamic field. Demographics and consumer response that challenge marketing and planning professionals are also included.
Shopping Centre Development: Policies And Prospects (Routledge Library Editions: Retailing and Distribution)
by John A. Dawson J. Dennis LordThe shopping centre has become an established feature of urban structure over the past thirty years. Development of centres has been rapid and little attempt has been made to consider the development process and the problems caused by it. There is a growing awareness that centres are not always wholly beneficial to their host cities and that some public policy control is necessary. This book examines the shopping centre development process and analyses the control policies which have been taken and which are needed. It draws on material from throughout the developed world. First published 1985.
Shopping Centre Marketing: Value Creation and Customer Engagement (Routledge Research in the Retail Industry)
by Piotr Krowicki Grzegorz MaciejewskiThere are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Shopping Centre Marketing: Value Creation and Customer Engagement (Routledge Research in the Retail Industry)
by Piotr Krowicki Grzegorz MaciejewskiThere are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important.In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces.The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Shopping Choices with Public Transport Options: An Agenda for the 21st Century (Transport and Society)
by Muhammad Faishal Ibrahim Peter J. McGoldrickIn recent years, the environmental, social and economic concerns regarding laissez-faire retail decentralization policies have resulted in an emergence of a global trend towards the provision of wider choices of good quality public transport modes in suburban areas. Existing research on transport choices to shopping areas simply looks at travel time, travel cost or distance as a measure of the 'deterrence' of getting to a retail outlet and has concentrated on the attributes of the retail outlets, thus neglecting the transport attributes. Based on a substantial study incorporating both quantitative and qualitative research, this engaging volume takes a more balanced view of both retail outlet and transport attributes. It employs a multi-method, sequential design to examine the many dimensions salient to how people evaluate transport options for shopping purposes and unravels many important issues in transport mode and retail destination choices.
Shopping Environments
by Peter ColemanShopping centers have become the most common of shopping environments and have influenced the make-up of cities around the world. However, in recent years, the enclosed "mall" has evolved and diversified with new types of retail environments that were developed to better suit their locale and meet public expectation. This design guide has over 600 illustrations that present the core values and considerations that make a successful retail center: location, catchment user needs, as well as access and layout. Covering everything from site master planning to the essentials of public facilities and the technical systems, this is essential reading for architects of contemporary shopping centers. A series of international examples showcasing different types of shopping environments are included to cover the wide range of designs that have occurred in recent years. From the "out of town" mall to retail parks and mixed use town center developments, the best of contemporary design is illustrated to provide both practical information and inspiration.
Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power
by Louis Hyman Joseph TohillConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers "buy green" for the environment or they "buy pink" to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today’s consumer activists.
Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power (G - Reference, Information and Interdisciplinary Subjects)
by Louis Hyman and Joseph TohillConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. Political consumers “buy green” for the environment or they “buy pink” to combat breast cancer. They boycott Taco Bell to support migrant workers or Burger King to save the rainforest. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today’s consumer activists.
Shopping for Identity: The Marketing of Ethnicity
by Marilyn HalterThrough examples of ads targeting American pluralism from "nuts" to tracing one's Irish roots via an airline, Halter (history and American studies, Boston U.) studies the current marketing trend of catering to consumers' quest for ethnic identification. Includes terminology notes and extensive references. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Shopping for Shares
by Tracey EdwardsHave you ever thought about investing in the stock market but weren't sure where to start or what to buy? Share investing is easier than you think!Women are becoming increasingly financially savvy. They want to improve their financial future and are looking to the stock market to help them achieve their goals. Tracey Edwards is one of these savvy investors. In this completely revised edition of the best-selling Shopping for Shares, she let you in on her investing secrets and step-by-step plan for researching and selecting the right companies at the right time so that you too can profit from the stock market.Written in a no-nonsense, conversational style Shopping for Shares will show you:how much money you need to start investing--it's less than you thinkthe psychology of making your first trade--it doesn't have to be scary'rules' for trading in the short term or investing for the long termthe best times to buy and sellwhat you should do when the market takes a downward turnhow you can still invest if you don't have a lot of time--a.k.a. the 'lazy girl's guide to investing'.
Shopping for Water
by Peter Culp Robert Glennon Gary LibecapThe American West has a long tradition of conflict over water. But after fifteen years of drought across the region, it is no longer simply conflict: it is crisis. In the face of unprecedented declines in reservoir storage and groundwater reserves throughout the West, Shopping for Water focuses on a set of policies that could contribute to a lasting solution: using market forces to facilitate the movemof water resources and to mitigate the risk of water shortages. Shopping for Water begins by reviewing key dimensions of this problem: the challenges of population and economic growth, the environmental stresses from overuse of common water resources, the risk of increasing water-supply volatility, and the historical disjunction that has developed between and among rural and urban water users regarding the amount we consume and the price we pay for water. The authors then turn to five proposals to encourage the broader establishmand use of market institutions to encourage reallocation of water resources and to provide new tools for risk mitigation. Each of the five proposals offers a means of building resilience into our water managemsystems.
Shopping Our Way to Safety: How We Changed from Protecting the Environment to Protecting Ourselves
by Andrew SzaszAndrew Szasz examines this phenomenon and argues that when consumers believe that they are buying a defense from hazards, they feel less urgency to find ways to eliminate them. To achieve real protection, he concludes, we must give up individualized solutions and together seek reform.
The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
by Barbara E. KahnAmazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping.
The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19
by Barbara E. KahnFeatured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is “a brisk and thought-provoking anatomy of shopping in the 21st century” (Kirkus Reviews).The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies’ ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.
Shopping Tourism, Retailing and Leisure
by Dallen J. TimothyShopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).