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Sport Management: The Basics (The Basics)
by Rob Wilson Mark PiekarzSport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including: the history of sport management the role of the manager levels of management the public, private and voluntary sectors sport management in the global marketplace With suggestions for further reading throughout the text, a comprehensive chapter on employment and employability, and case studies which explore both theory and practice, Sport Management: The Basics offers a clear and concise introduction for anyone seeking to study or work in sport management.
Sport Management Cultures
by Vassil GirginovThis is the first book to address the link between culture and sport management. The aim is to demonstrate that culture profoundly affects how we research, teach and practice sport management. The book engages with the concept of culture both as an abstract analytical category and specific beliefs and practices. It recognizes that a single best way of managing does not exist; that the applicability of management theories may stop at national boundaries; and that fundamental cultural values act as a strong determinant to managerial ideology and practice. Culture makes the study of sport management interesting because it challenges many taken-for-granted assumptions about management, yet it reinforces our belief in the existence of common management problems. The book offers a comprehensive review of the conceptualisations of culture and its relation with sport management by examining a range of issues: the emergence of multiculturalism as a policy issue; the impact of commonly shared cultural values within the fitness industry on managers and organisations behaviour; building cultural bridges in community sport organisations; cultural meanings attached to the consumption of Olympic merchandise, and culturally-informed interpretation through a reflective analysis of sport management texts. This book was published as a special issue of European Sport Management Quarterly.
Sport Management Education: Global Perspectives and Implications for Practice (Routledge Research in Sport Business and Management)
by Mike RaynerThis book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and political context of the national regions in which they work. It aims to identify core principles in sport management education and implementation, and discusses the key aspects of sport management programmes, from curriculum design and pedagogy to issues around unified accreditation and the needs of employers. It also focuses in on what sport management education might look like in an increasingly digital post-COVID world. This is essential reading for all sport management educators and anybody working in sport-related professions looking to understand global educational platforms and their implications for policy at local, regional, national, and international level.
Sport Management in Australia: An organisational overview
by David Shilbury Adam Karg Kathryn Rowe Pamm PhillipsSport is one of Australia's major industries, as well as one of our most popular pastimes. From council playing fields to Olympic competition, sport is highly organised and structured.Sport Management in Australia provides a comprehensive overview of the organisation of sport in Australia. It outlines trends in participation, the role of government and private organisations, different models of delivering sporting services, and the benefits and drawbacks of increasing commercialisation. Fully revised and updated, this fifth edition includes coverage of a wider range of sporting events, deeper coverage of corporate sport organisations, and new material on both mass participation in sport and elite sport, and also on the contribution sport makes to society.Drawing on examples and comparisons from countries around the world, and with extended case studies, Sport Management in Australia is the indispensable starting point for anyone embarking on a career in sport management.
Sport Management in Australia: Organisation, Development and Global Perspectives
by David Shilbury Pamm Phillips Adam Karg Katie Rowe Hunter FujakThis is the only book to introduce the history, organisation, management and development of sport in Australia. Now in a fully revised and updated sixth edition, it is the perfect foundation text for anybody looking to understand the policies, processes and practices that help maintain Australia’s position as a powerhouse of global sport. This book outlines trends in participation, the role of government and private organisations, different models of delivering sporting services and the benefits and drawbacks of increasing commercialisation. Covering sport at all levels, from community sport to elite level, including mega-events such as the Olympics and Commonwealth Games, this sixth edition includes three brand-new chapters, looking at the sport workforce, innovative delivery models and sustainable sport. This book also considers the Australian system in a global context, drawing comparisons with other sporting systems around the world. Every chapter offers useful features, such as review questions, case studies and practical examples. Sport Management in Australia is an essential text for any sport management, sport policy or sport development course. This book is accompanied by PowerPoint slides and exam questions for each chapter.
Sport Management in the Ibero-American World: Product and Service Innovations (World Association for Sport Management Series)
by Gabriel Cepeda Carrión Jerónimo García-Fernández James J. ZhangThis book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Sport Management in the Middle East: A Case Study Analysis
by Sean O'Connor David Hassan Mohammed Ben SulayemThe Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business and management of sport in the region. Written by a team of world leading researchers in Middle Eastern sport, and illustrated in full colour throughout, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region’s sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society.
Sport Management, Innovation and the COVID-19 Crisis (Routledge Research in Sport Business and Management)
by Meltem Ince Yenilmez Gözde ErsözThis book looks at how sport and sports organisations have had to innovate during the COVID-19 pandemic. Against a backdrop of lockdowns, empty stadia and a fast-moving public health crisis, the book presents fascinating case studies of innovation and crisis management in sport, with valuable lessons to be learned for preparedness and resilience in future crises. The book explores how managerial processes have evolved during the pandemic in areas as diverse as sports communication, youth sport, sports events, esports, sports tourism, and physical activity, in both professional and community settings. It considers the fundamental importance of technology as a tool of innovation, and considers how different stakeholder groups, from governing bodies to athletes to fans, have developed new pathways of engagement and what that might mean for the future development of the sport industry. This book is fascinating reading for any student, researcher, practitioner or policy maker looking to better understand this profound moment in the history of sport and society, and to anybody with an interest in key themes in sport business and management, such as innovation, crisis management or consumer behaviour.
Sport Marketing
by Bernard J. Mullin Stephen Hardy William A. Sutton Patrick Walsh Windy Dees Chad McEvoy Stephen McKelveySport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. <p><p> Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: <p>• A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality <p>• Greater emphasis on data and analytics to make more informed business decisions <p>• In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution <p>• New content on target marketing, including understanding millennial sports fans and engaging with Generation Z <p>• Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age <p>• Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies <p><p> Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. <p><p> In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. <p><p> With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing.
Sport Marketing in a Global Environment: Strategic Perspectives (World Association for Sport Management Series)
by Ruth M. Crabtree James J. ZhangThis book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Sport Matters: Leadership, Power, and the Quest for Respect in Sports
by Kenneth L. ShropshireDonald Sterling. Ray Rice. The Washington Redskins. The Miami Dolphins. NCAA Athletes. These names, among countless others, have blanketed the headlines as the media has brought global attention to several recent sports controversies. Now, Kenneth L. Shropshire, The Wharton School of the University of Pennsylvania professor of Legal Studies and Business Ethics and Director of the Wharton Sports Business Initiative, uses these stories as a prism for exploring the leadership challenges facing team owners, management, players, and fans. In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the Sports Power Matrix, a framework for understanding power within the sports industry. Sport Matters addresses what the Donald Sterling drama can teach us about race and the need for inclusion at the ownership level; the lessons learned from the NFL and Ray Rice case; the Washington Redskins name and the economics of change; what the Miami Dolphins matter tells us about respect in the workplace and beyond; and compensation and equality in "amateur” sports. Sport Matters, filled with disturbing revelations and uncomfortable truths, also provides hope, revealing how obstacles to achieving an ideal culture of equality and respect within the sports industry can be removed. Shropshire argues that while change matters, continued emphasis on diversity, inclusion and respect is needed to create true progress.
Sport, Media and Mega-Events
by Lawrence A. Wenner and Andrew C. BillingsBringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.
Sport Mega-Events, Security and COVID-19: Securing the Football World (Critical Research in Football)
by Jan Andre LudvigsenThis book examines contemporary issues of security at sports mega-events (SMEs). It focuses on the 2020 UEFA European Football Championship (Euro 2020) - subsequently postponed to 2021 - the third biggest SME in the global sporting calendar and a unique multi-city, multi-country event that took place in the eye of the COVID-19 storm. Drawing on stakeholder interviews, policy documents, media sources and existing research, the book explores the constructions, meanings, and perceptions of security in the efforts to secure this football mega-event. It argues that Euro 2020 is a powerful case through which to better understand wider security governance and security-related processes in present-day societies, which are increasingly preoccupied with notions of ‘security’, ‘safety’ and ‘risk’. It assesses the precautionary logic and transnational knowledge transfer processes that guide security constructions surrounding SMEs in an uncertain and threat-conscious world, and captures the dramatic moments in which COVID-19 transitioned into a security threat with severe impacts on the world of football and well beyond. Sport Mega-Events, Security and COVID-19 advances existing debates in the sociology of football and sport, offering a critical understanding of security and safety in the modern world, and giving an insight into the changing ‘new normalities’ of security between 9/11 and the COVID-19 pandemic through the lens of global sport. This is a fascinating reading for anybody with a professional or academic interest in sport management, event management, football, security studies, policing, risk and crisis management, the sociology of sport, the sociology of surveillance, or political science.
Sport Obermeyer Ltd.
by Ananth Raman Janice H. HammondThe case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning problem. In addition, it provides details about information and material flows that allow students to make recommendations for operational improvements, including comparisons between sourcing products in Hong Kong and China.
Sport Operations Management and Development: An Applied Approach
by Mark PiekarzThis essential textbook introduces the work of sport management and sport development from the perspective of the day-to-day operational challenges faced by managers and sport development officers. It addresses the practicalities of designing and delivering sport services safely, efficiently and effectively, for profit or in non-profit contexts. The book covers core topics such as time management, project management, customer care, developing partnerships, fundraising, crisis management and research. It adopts a problem-based learning approach, with a strong, practical focus on putting theory into practice, to illustrate good practice and to help the reader develop sound operational skills, knowledge and decision-making, underpinned by the principles of safety, effectiveness and efficiency. It features a range of diverse international case studies, covering different sports and operational management challenges, including global pandemics and terrorism. Connecting theories, ideas and scientific disciplines, the book helps managers approach operations management more creatively, combining both management and development work to show areas of difference and overlap. It also introduces systems theory and the principals of marginal gains or small wins, to help managers develop working cultures which can be utilised in all areas of management, encouraging a culture of learning, reflection and ethical action. Sport Operations Management and Development is designed for both practitioners and students working in sport management, development, coaching or aspects of sport science.
Sport Participation and Olympic Legacies: A Comparative Study (Routledge Research in Sport Politics and Policy)
by Spencer Harris; Mathew DowlingThis book examines claims that the Olympic Games are a vehicle to inspire and increase mass sport participation. It focuses on the mass sport participation legacy of the most recent hosts of the summer Olympics, including Atlanta, Sydney, Athens, Beijing, London, Rio, and Tokyo. It is organised by host city/country and applies an analytical framework to each, addressing the socio-political context that shapes sport policy, the key changes in sport policy, the structure and governance of community sport, the Olympic and Paralympic legacy, and the changes in mass sport participation before, during, and after the Games. The book is important reading for students, researchers, and policymakers working in sport governance, sport development or management, and the sport policy sector.
Sport, Physical Activity and Criminal Justice: Politics, Policy and Practice (Routledge Research in Sport, Culture and Society)
by Haydn Morgan Andrew ParkerThis book explores the various ways in which participation in sport and physical activity might contribute to effective solutions within criminal justice systems. Focusing on a range of different sporting and physical activities across an array of social contexts involving both adult and youth populations, the book offers insight into the way in which sport and physical activity is interpreted by participants and practitioners, and how these interpretations relate to broader policy objectives within and across justice systems. It focuses on a series of key issues, including how sport policy (national and international) has developed in recent years in this area; how and to what extent such policy developments have impacted organisations and interventions (both custodial and non-custodial) across sport and criminal justice systems and sectors; and how participant cohorts (such as disadvantaged and/or ‘at-risk’ young people) have experienced these changes. With shifting debates around criminal justice and the need for policy and practical solutions to extend beyond tougher and longer sentencing, this book is important reading for students, researchers, and practitioners working in sport pedagogy, sport-for-development, sport and leisure management, sport coaching, physical education, criminology, youth work, youth studies, social work, and health studies.
Sport Policy
by Barrie Houlihan Nils Asle Bergsgard Per Mangset Svein Ingve Nødland Hilmar RommetvedtSport Policy: a comparative analysis of stability and change builds on the growing general interest in the comparative study of sport policy and the more specific interest in processes of policy change and issues associated with policy convergence. In stark contrast to many other areas of public policy such as education, personal welfare and health care there is a paucity of theoretically informed comparative studies in sport. Over recent years there has been a steady increase in public investment in sport and frequently, as a consequence, a sharper debate about how public resources should be used. However, there has been little analysis of the factors that shape the generation of domestic sport policy and little attempt to identify the variables that might influence the policy process.Sport Policy: a comparative analysis of stability and change provides a theoretically informed analysis of the sports systems in Canada, England, Germany and Norway. These economically advanced countries are carefully selected to enable the investigation of the significance of variables and because they share a number of socio-economic and sports-related characteristics, which provides the text with a unique breadth and depth of coverage. This text is a vital addition to the general paucity of literature in this area and is written by an internationally renowned author team.
Sport Policy Across the United Kingdom: A Comparative Analysis (Routledge Focus on Sport, Culture and Society)
by Mathew Dowling Spencer Harris Chris MackintoshThis book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom. Drawing upon in-depth analysis by internationally recognised experts within the sport policy and management field, and applying a novel analytical framework, this book offers the first comprehensive intra-country comparison of the most significant features of the sporting infrastructure across the home nations. With chapters focusing on each of the four nations in detail, followed by a comparative chapter that identifies themes regarding the evolution of sport policy across the UK, the book examines the differences and similarities across elite, community, and school sport policy. It provides an important insight into how sport policy interacts with national and devolved political structures and with sociocultural factors to drive both elite sporting success and community sport development. This book is essential reading for any student, researcher, policymaker or sport practitioner with an interest in sport policy, sport development, sport management, public policy, or politics.
Sport Policy and Governance
by Neil KingSport Policy and Governance: Local Perspectives is the first detailed study of the politics of sport policy at the local authority level of governance. In focusing on the local level, the book recognises that the extent to which we benefit from public policy is a result of where we live. Taking the city of Liverpool as its core case study, the author investigates the changing contours of sport policy from the inception of the service area in the 1970s through the economic and political turbulence of the 1980s to the year of European Capital of Culture 2008. As the book gives centre stage to the period since 1997, the changing parameters of local sport policy are located within New Labour priorities around elite sport development and the instrumental uses of sport to deliver social policy goals.Written in a clear and accessible style, this book: Traces the evolution of the relationship between central government policy priorities and local sport policy and practice. Provides a political analysis of sport policy that foregrounds competition between differing interests in a context of scarce resources. Explores relationships between local authority policy for sport and policy relating to education, health, land-use planning and community regeneration. Investigates the organisational and funding contexts in which sport policy actors formulate and implement policy Assesses the strategies utilised by sport policy actors in pursuing their interests. Theorises contemporary sport policy processes and establishes parameters for future research. Sport Policy and Governance: Local Perspectives is essential reading for anyone who is studying or teaching sport-related degree programmes, researching public policy, or who is a practitioner or policy-maker in the sport sector.
Sport Policy in China (Routledge Research in Sport Politics and Policy)
by Jinming Zheng Shushu Chen Tien-Chin Tan Barrie HoulihanAcknowledging China’s established status as a global sporting superpower, this is the first book to systematically investigate sport policy in that country. With a focus on sport development in the most recent three decades, Sport Policy in China explores a wide range of topics in Chinese sport, including elite sport development, professional sports, major sports events, sport for all, the political context within which sport is interiorised and the distinctive sporting status of Hong Kong. It examines the debates around policy, globalisation, diplomacy and soft power, as well as the significance of the principle of ‘one country, two systems’. With international appeal, this book is a valuable resource for students and researchers in the fields of sport policy, sport management, sport development and sport sociology.
Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost? (Routledge Research in Sport, Culture and Society #25)
by Jay Scherer David RoweThis book examines the political debates over the access to live telecasts of sport in the digital broadcasting era. It outlines the broad theoretical debates, political positions and policy calculations over the provision of live, free-to-air telecasts of sport as a right of cultural citizenship. In so doing, the book provides a number of comparative case studies that explore these debates and issues in various global spaces.
Sport Public Relations and Communication (Sports Marketing Ser.)
by James Skinner Maria Hopwood Paul KitchinAn increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughlyexploring the nuances of the field case studies used throughout the book to illustrate the practicalapplication of theory discussion questions to help formulate and articulate defensible argumentsin relation to public relations and communications strategies, forging stronglinks between theory and practice examples used to draw from the authors’ extensive experience in North America,the United Kingdom, Europe and Australia and New Zealand, providing a wellrounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Sport, Sponsorship and Public Health (Routledge Research in Physical Activity and Health)
by Robin IrelandThis book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.