- Table View
- List View
Managing Today’s News Media: Audience First
by Samir A. Husni Debora R. Wenger Hank PriceThe business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Today’s News Media: Audience First
by Samir A. Husni Debora R. Wenger Hank PriceThe business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Toxic Leaders and Dysfunctional Organizational Dynamics: The Psychosocial Nature of the Workplace
by Seth AllcornUnderstanding experience at work, especially in organizations that have toxic leaders and dysfunctional organizational dynamics, is a multidimensional undertaking that must include in-depth perspectives informed by psychosocial theory. This may be best accomplished by relying on complementary theories to account for what is found and experienced in our organizations and in particular a better understanding of why this is happening. "Why did she do that?" "Why did he say that?" "Why did a group react the way they did?" “Why,” is critical in terms of understanding organizational dynamics.Our lives at work in large complex and multidimensional organizations are saturated with experience, some of which is fulfilling, and some are of a darker nature that arises from the presence of toxic leaders and dysfunctional organizational dynamics. Understanding these toxicities and dysfunctions and their effect on organization members is approached by first raising their awareness at the beginning of the book before providing psychosocially informed insights that form a basis for understanding and organizational change in the following sections.This book explores these work-life dynamics by grounding them in concrete examples and then using complementary psychoanalytically informed perspectives to illuminate their underlying, often unconscious nature filling an important gap in management and organizational literature.
Managing Transitions, 25th anniversary edition: Making the Most of Change
by William Bridges Susan BridgesThe business world is constantly transforming. When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change. As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today's ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.
Managing Translation Services
by Geoffrey Samuelsson-BrownThe book is intended principally for those who presently work as a freelance translator with all the inherent limitations this presents in terms of income and being reliant on the limited range of skills that the individual can offer. While some business skills will have been accumulated by virtue of working in a commercial environment, the transition from being responsible for oneself and taking the bold step of employing additional resources can be quite daunting. However, the opportunities this offers in terms of income and personal satisfaction are considerable. This book considers the initial Ssteps towards business development, exploiting these opportunities and the rewards they can offer.
Managing Uncertainty in Organizational Communication (Routledge Communication Series)
by Michael W. KramerIn this book, Michael W. Kramer applies uncertainty reduction theory (URT)--a key theory in current communication scholarship--to the context of organizational communication. Examining URT and the range of research applicable to organizational settings, Kramer proposes a groundbreaking theory of managing uncertainty (TMU), which synthesizes prior research while also addressing its criticisms. Examples are provided to illustrate the principles of the TMU at both the individual and collective (group/organizational) levels of analysis. Original studies based on the theory show that it provides a useful extension of URT, addressing some concerns raised by critics of that earlier model. Kramer illustrates that, as a model in progress, TMU will change as new research and insights build upon it. Managing Uncertainty in Organizational Communication assists readers in understanding and researching uncertainty in communication, which encourages additional changes and improvements to the model. It is of primary interest to scholars, researchers, and practitioners in organizational, interpersonal, and group communication.
Managing Up: How to Get What You Need from the People in Charge
by Melody WildingAn indispensable guide to navigating power dynamics, building effective relationships with higher-ups, and earning more authority, freedom, and confidence at work—from one of today&’s &“most innovative career coaches&” (Insider).&“Outstanding. Wilding's scripts and strategies show us a better way to get ahead at work.&”—Greg McKeown, New York Times bestselling author of Essentialism and Effortless Do you feel vulnerable to the whims of your boss, peers, or internal politics, pushing through each day with a nagging undercurrent of anxiety? Maybe you&’re micromanaged, interrupted in meetings, saddled with busy work, or overlooked for career opportunities. But what if you could subtly teach those above you to value your ideas and treat you with respect—without ever changing your job title?Human behavior professor and award-winning executive career coach Melody Wilding has helped thousands of clients advocate for their needs at work while navigating the minefield of office politics. In this clear, tactical guide, Wilding shows you how to operate from a position of power—even if you lack formal authority—to build the emotional intelligence, relational capital, and negotiation savvy to succeed in a world of competing stakeholders and remote work. Drawing on real-life client stories and the latest research on trust and persuasion, Managing Up distills a vital skillset into ten key conversations, including:• The Alignment Conversation: How can I get in my boss&’s head to understand their needs, motivations, and goals?• The Styles Conversation: Will I earn more respect from my manager if I get to the point quickly, or should I try swapping stories and building rapport? • The Boundaries Conversation: How do I say no and push back with tact when my manager saddles me with yet another task?Packed with time-tested strategies, detailed scripts, and transformative insights, this book is a must-read for professionals of all levels ready to reclaim control of their careers.
Managing Up (20-Minute Manager Series)
by Harvard Business ReviewYour boss plays an important role in your career. So how do you navigate this delicate, significant professional relationship without playing political games or compromising your character? Managing Up offers concise, expert tips on: Understanding your manager's priorities and pressures Setting a positive tone for the relationship Managing expectations-and egos Earning trust and respectAbout HBR's 20-Minute Manager Series:Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic.Advice you can quickly read and apply, for ambitious professionals and aspiring executives-from the most trusted source in business. Also available as an ebook.
Manana Es San Peron: A Cultural History of Peron's Argentina
by Mariano Ben PlotkinThe regime of Juan Peron is one of the most studied topics of Argentina's contemporary history. This new book - an English translation of a highly popular, critically acclaimed Spanish language edition- provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Peron's popularity understandable because it goes beyond Peron's charismatic appeal and analyzes the Peronist mechanisms used to generate political consent and mass mobilization. Manana es San Peron is the first book to focus on the cultural and symbolic dimensions of Peronism and populism. Plotkin also presents important material for the study of populism and the modern state in this region. Manana es San Peron explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This political imagery was not designed to reinforce the legitimacy of a political system defined in abstract terms, but to assure the undisputed loyalty of different sectors of society to the Peronist government and to Peron himself. The evolution of the institutional framework that made the creation of this symbolic apparatus possible is also discussed. This well-researched book shows the methods designed by the Peronist regime to broaden its social base through the incorporation and activation of groups which had traditionally occupied a marginalized position within the political system-non-union workers, women, and the poor. Plotkin investigates how Peron used the education system to build his popularity. He examines the public assistance programs financed through the Eva Peron Foundation, and demonstrates how they were used to politicize women for the first time. He explains how Eva Peron and the Peronist regime not only tried to gain the support of women as voters but also as potential 'missionaries' who would spread the Peronist word in the privacy of their homes. This well-written and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.
Mandela, Mobutu, and Me: A Newswoman's African Journey
by Lynne DukeIn this stunning memoir, veteran Washington Post correspondent Lynne Duke takes readers on a wrenching but riveting journey through Africa during the pivotal 1990s and brilliantly illuminates a continent where hope and humanity thrive amid unimaginable depredation and horrors. For four years as her newspaper's Johannesburg bureau chief, Lynne Duke cut a rare figure as a black American woman foreign correspondent as she raced from story to story in numerous countries of central and southern Africa. From the battle zones of Congo-Zaire to the quest for truth and reconciliation in South Africa; from the teeming displaced person's camps of Angola and the killing field of the Rwanda genocide to the calming Indian Ocean shores of Mozambique. She interviewed heads of state, captains of industry, activists, tribal leaders, medicine men and women, mercenaries, rebels, refugees, and ordinary, hardworking people. And it is they, the ordinary people of Africa, who fueled the hope and affection that drove Duke's reporting. The nobility of the ordinary African struggles, so often absent from accounts of the continent, is at the heart of Duke's searing story. MANDELA, MOBUTU, AND ME is a richly detailed, clear-eyed account of the hard realities Duke discovered, including the devastation wrought by ruthless, rapacious dictators like Mobutu Sese Seko and his successor, Laurent Kabila, in the Congo, and appalling indifference of Europeans and Americans to the legacy of their own exploitation of the continent and its people. But Duke also records with admiration the visionary leadership and personal style of Nelson Mandela in south Africa as he led his country's inspiring transition from apartheid in the twilight of his incredible life. Whether it was touring underground gold and copper mines, learning to carry water on her head, filing stories by flashlight or dodging gunmen, Duke's tour of Africa reveals not only the spirit and travails of an amazing but troubled continent -- it also explores the heart and fearlessness of a dedicated journalist.
Manhattan, When I Was Young: A Memoir
by Mary CantwellA &“wonderful memoir&” of a woman&’s life as a fashion-magazine writer in 1950s and &’60s New York (Publishers Weekly). Mary Cantwell arrived in Manhattan one summer in the early 1950s with eighty dollars, a portable typewriter, a wardrobe of unsuitable clothes, a copy of The Poems of Gerard Manley Hopkins, a boyfriend she was worried might be involved with the Communists, and no idea how to live on her own. She moved to the Village because she had heard of it, and worked at Mademoiselle because that was where the employment agency sent her. In this evocative and unflinching book, Cantwell recalls the city she knew back then by revisiting five apartments in which she lived. Her memoir vividly recreates both a particular golden era in New York City and the sometimes painful, sometimes exhilarating process of forging a self.
Manifest Rationality: A Pragmatic Theory of Argument
by Ralph H. JohnsonThis book works through some of the theoretical issues that have been accumulating in informal logic over the past 20 years. At the same time, it defines a core position in the theory of argument in which those issues can be further explored. The underlying concern that motivates this work is the health of practice of argumentation as an important cultural artifact. A further concern is for logic as a discipline. Argumentative and dialectical in nature, this book presupposes some awareness of the theory of argument in recent history, and some familiarity with the positions that have been advanced. It will be of interest to academics, researchers, and advanced undergraduate and graduate students in the disciplines of logic, rhetoric, linguistics, speech communication, English composition, and psychology.
Manipulating the Masses: Woodrow Wilson and the Birth of American Propaganda
by John Maxwell HamiltonWinner of the Goldsmith Book Prize by the Harvard Shorenstein Center on Media, Politics and Public PolicyManipulating the Masses tells the story of the enduring threat to American democracy that arose out of World War I: the establishment of pervasive, systematic propaganda as an instrument of the state. During the Great War, the federal government exercised unprecedented power to shape the views and attitudes of American citizens. Its agent for this was the Committee on Public Information (CPI), established by President Woodrow Wilson one week after the United States entered the war in April 1917.Driven by its fiery chief, George Creel, the CPI reached every crevice of the nation, every day, and extended widely abroad. It established the first national newspaper, made prepackaged news a quotidian aspect of governing, and pioneered the concept of public diplomacy. It spread the Wilson administration’s messages through articles, cartoons, books, and advertisements in newspapers and magazines; through feature films and volunteer Four Minute Men who spoke during intermission; through posters plastered on buildings and along highways; and through pamphlets distributed by the millions. It enlisted the nation’s leading progressive journalists, advertising executives, and artists. It harnessed American universities and their professors to create propaganda and add legitimacy to its mission.Even as Creel insisted that the CPI was a conduit for reliable, fact-based information, the office regularly sanitized news, distorted facts, and played on emotions. Creel extolled transparency but established front organizations. Overseas, the CPI secretly subsidized news organs and bribed journalists. At home, it challenged the loyalty of those who occasionally questioned its tactics. Working closely with federal intelligence agencies eager to sniff out subversives and stifle dissent, the CPI was an accomplice to the Wilson administration’s trampling of civil liberties.Until now, the full story of the CPI has never been told. John Maxwell Hamilton consulted over 150 archival collections in the United States and Europe to write this revealing history, which shows the shortcuts to open, honest debate that even well-meaning propagandists take to bend others to their views. Every element of contemporary government propaganda has antecedents in the CPI. It is the ideal vehicle for understanding the rise of propaganda, its methods of operation, and the threat it poses to democracy.
Manipulating the Message: How Powerful Forces Shape the News
by Cecil RosnerJournalists hate the term fake news, but there’s a troubling reality: spin doctors routinely try to dupe them into reporting misleading and distorted stories.Check the news on any given day and here’s what you’ll find: Governments routinely lie. Companies inflate claims about their products and practices. Institutions release studies with misleading data meant to deceive. Police departments, infected by systemic racism, downplay crimes against Indigenous and racialized people.The public depends on the media to help them understand the world, but are journalists catching all the daily lies, omissions, and distortions? Shrinking newsrooms and an army of spin doctors mean journalists can get duped. Despite valiant efforts by a handful of investigative journalists, the truth is routinely left behind.Award-winning journalist Cecil Rosner insists there is something we can do about this. We can pressure news organizations to stop blindly regurgitating the firehose of press releases and focus instead on determining what is actually true. Rosner empowers readers by sharing his techniques for detecting misinformation and disinformation.
The Manipulators: Facebook, Google, Twitter, and Big Tech's War on Conservatives
by Peter J. HassonFor better or for worse, Google and social media—&“Big Tech,&” collectively—have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends. We&’ve gotten so used to it, we forget to notice that Big Tech is sifting through the available information and narrowing—and prioritizing—our choices. What happens when that power is weaponized for political ends? Although Big Tech positioned itself initially as providing politically neutral platforms, the truth is that this is no longer the case—far from it. Daily Caller reporter Peter Hasson reveals in The Manipulators that Big Tech is using its huge financial and technological power to severely restrict access to conservative voices and ideas and to rig public debate in favor of America&’s political left wing. This happens in two ways: 1) By censoring and suppressing right-of-center voices and ideas, which restricts access to information that counters the progressive narrative 2) By purposefully amplifying left-wing voices and ideas, which creates the false impression that public consensus lines up with progressive orthodoxy.
Mano a Mano: Volume 1 – Básico (Mano a mano: português para falantes de espanhol)
by Ana Cecília Cossi Bizon Elizabeth Maria Fontão do Patrocínio Leandro Rodrigues Alves DinizMano a Mano: Português para Falantes de Espanhol vem preencher uma importante lacuna no mercado editorial: a carência de livros didáticos que, considerando as necessidades específicas de falantes de espanhol, favoreçam um desenvolvimento mais rápido de sua proficiência em português. A coleção reúne uma série de características favoráveis à aprendizagem do português em diferentes contextos (ensino médio, universidades, cursos livres): Convida o(a) aluno(a) a desenvolver sua proficiência em português ao mesmo tempo que forma uma imagem multifacetada do Brasil, em diálogo com suas próprias construções culturais, desconstruindo discursos estabilizados e ampliando seus horizontes; Favorece o trânsito por múltiplas práticas de letramento, em que circulam diferentes gêneros discursivos, oferecendo oportunidades para que o(a) estudante aprimore suas capacidades de linguagem em contextos reais, ou próximos a situações autênticas de interação; Sensibiliza o(a) aluno(a) para diferentes variedades da língua portuguesa; Permite ao(à) estudante desenvolver suas capacidades léxico-gramaticais e fonético-fonológicas de maneira reflexiva e contextualizada, levando em consideração necessidades específicas de falantes de espanhol; Propõe tarefas semelhantes às encontradas no Certificado de Proficiência em Língua Portuguesa para Estrangeiros (Celpe-Bras), do Ministério da Educação brasileiro; É acompanhado por dois cadernos complementares integrados, com explicações detalhadas referentes a recursos léxico-gramaticais e fonético-fonológicos, além de uma série de atividades; Disponibiliza online os vídeos e áudios de tarefas de compreensão oral e de atividades de pronúncia. Preparado para o desenvolvimento de um curso de até 60 horas em contexto de imersão, ou 90 horas de não-imersão, Mano a Mano, Volume 1 – Básico permite levar falantes de espanhol (como língua materna ou estrangeira/adicional) que nunca tiveram contato significativo prévio com o português até o início do nível Intermediário do Celpe-Bras, do B1 do Quadro Europeu Comum de Referência para as Línguas, ou do Intermediário Médio do American Council on the Teaching of Foreign Languages.
Mano a Mano: Volume 2 – Intermediário (Mano a mano: português para falantes de espanhol)
by Ana Cecília Cossi Bizon Elizabeth Maria Fontão do Patrocínio Leandro Rodrigues Alves DinizMano a Mano: Português para Falantes de Espanhol vem preencher uma importante lacuna no mercado editorial: a carência de livros didáticos que, considerando as necessidades específicas de falantes de espanhol, favoreçam um desenvolvimento mais rápido de sua proficiência em português. A coleção reúne uma série de características favoráveis à aprendizagem do português em diferentes contextos (ensino médio, universidades, cursos livres): Convida o(a) aluno(a) a desenvolver sua proficiência em português ao mesmo tempo em que forma uma imagem multifacetada do Brasil, em diálogo com suas próprias construções culturais, desconstruindo discursos estabilizados e ampliando seus horizontes; Favorece o trânsito por múltiplas práticas de letramento, em que circulam diferentes gêneros discursivos, oferecendo oportunidades para que o(a) estudante aprimore suas capacidades de linguagem em contextos reais, ou próximos a situações autênticas de interação; Sensibiliza o(a) aluno(a) para diferentes variedades da língua portuguesa; Permite ao(à) estudante desenvolver suas capacidades léxico-gramaticais e fonético-fonológicas de maneira reflexiva e contextualizada, levando em consideração necessidades específicas de falantes de espanhol; Propõe tarefas semelhantes às encontradas no Certificado de Proficiência em Língua Portuguesa para Estrangeiros (Celpe-Bras), do Ministério da Educação brasileiro; É acompanhado por dois cadernos complementares integrados, com explicações detalhadas referentes a recursos léxico-gramaticais e fonético-fonológicos, além de uma série de atividades; Disponibiliza online os vídeos e áudios de tarefas de compreensão oral e de atividades de pronúncia. Preparado para o desenvolvimento de um curso de até 60 horas em contexto de imersão, ou 90 horas em contexto de não-imersão, Mano a Mano, Volume 2 – Intermediário permite levar falantes de espanhol (como língua materna ou estrangeira/adicional) do início do Intermediário Superior do Celpe-Bras, do início do B1 ao início do B2 do Quadro Europeu Comum de Referência para as Línguas, ou do início do Intermediário Médio ao início do Avançado Médio na escala do American Council on the Teaching of Foreign Languages.
Manual de Achievers 5: Más de 100 claves inspiradoras para cumplir tu destino (Serie de mejores guías de Achievers #5)
by Ikechukwu JosephManual de Achievers 5 Serie de mejores guías de Achievers El libro cinco es una continuación del libro uno, dos, tres, cuatro y contiene más de cien claves inspiradas y motivacionales y pepitas de éxito que lo ayudarán a cumplir su Destino y aprovechar su potencial. Es una llamada de atención para cualquiera que quiera sobresalir en la vida. Este libro le ayudará en las estrategias de resolución de problemas, para descubrir y aprovechar sus potenciales. Este manual, manual de negocios y resúmenes de éxito es una lectura obligada y excelente para aquellos que desean cumplir sus. Es para gente de negocios, triunfadores, innovadores, consejeros, entrenadores de vida, líderes, trabajadores, pastores, etc.
Manual de las Micro Expresiones: Hay información que el rostro no esconde
by Danilo H. GomesEl MANUAL DE MICRO EXPRESIONES reúne brevemente las micro expresiones de 7 emociones básicas universales y 3 reacciones internas expresadas, en consecuencia, por el rostro humano. Acompaña imágenes detalladas para una mejor comprensión. Este libro puede usarse como un manual básico de lectura sobre micro expresiones y una guía para mejorar los estudios del lenguaje corporal.
Manual de periodismo: Edición actualizada
by Carlos Marín33 años después de su primera edición, el Manual de periodismo de Carlos Marín conserva plena vigencia en este tiempo, vertiginoso y extraordinario, para acercarse a lo que Gabriel García Márquez llamó «el mejor oficio del mundo». Si el piso más reciente del edificio periodístico se amuebla de manera constante con novedades y términos tecnológicos, los cimientos, profundos, poderosos, continúan siendo los de siempre: el conocimiento de los géneros, las fuentes de información, las técnicas de redacción, las exigencias éticas, la actitud ante los personajes de la noticia. Producto de la experiencia y la reflexión, este Manual está escrito con un lenguaje didáctico y numerosos ejemplos, con definiciones y señalamientos tan actuales y enfáticos como el hecho de que ningún periodista del siglo XXI puede evadirse de las nuevas tecnologías y las redes sociales sin detrimento de su trabajo, como tampoco puede dejar atrás las herramientas y enseñanzas del periodismo clásico.
Manual del Buen Comunicador: Cómo llegar a la excelencia en el arte de comunicarse
by Danilo H. Gomes¿No te sabes comunicar bien? ¿Deseas mejorar tu capacidad de persuasión y tus habilidades verbales? Encuentra lo que necesitas en esta obra. La raza humana es la única de entre las demás creaturas en el planeta Tierra que es capaz de comunicarse a través de un lenguaje verbal. A pesar de ser una habilidad presente en los seres humanos, la mayoría de ellos encuentran enorme dificultad en expresarse satisfactoriamente. El poder de las palabras es inmesurable, aún más si se utilizan de forma correcta. Velocidad, gestos, respiración, armado de frases, todo cuenta a la hora de comunicarse. Un buen comunicador logra sus objetivos utilizando sus capacidades ligadas al lenguaje. Este libro te ofrecerá ayuda para que evoluciones efectivamente en tus poderes de comunicación verbal y no verbal.
Manual For Managing Organizational Change, Without MBA
by Claudio Pardo MolinaThis manual builds on a millennial heritage to apply strategy that has come down to us from ancient Asia. Because the recommendations provided by its author, Sun Tzu, do not lose validity despite being more than 2,500 years old. It is known that it inspired many historical figures such as Napoleon or Machiavelli, and even in the strategies of the Vietnam revolutionaries. But all these applications were in the context of the war. Instead, the adaptation I made focuses on change management for managers. Because this treatise provides wisdom, common sense recommendations. Because in my own experience of studying commercial engineering and even obtaining a MBA, I felt many times that I did not have the wisdom to apply an organizational change. I will give a concrete example of the adaptations that I will make in the next chapters. The art of war says "The best victory is to win without fighting", my adaptation to the theme of this manual being the following "The best organizational change is that it is achieved without demands, disassociations or a worsening of the organizational climate". Because when I speak of wisdom, I am actually speaking of common sense.
Manual of Business French (Manuals Of Business Ser.)
by Nathalie McAndrew Cazorla Stuart WilliamsManual of Business French is the most comprehensive, single-volume reference handbook for students and professionals using French. Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short reference Grammar outlining the major grammar features of French * A short Business Facts section covering esential information of the country or countries where French is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where French is used.
Manual of Business German: A Comprehensive Language Guide (Manuals Of Business Ser.)
by Paul Hartley Gertrud RobinsManual of Business German is the most comprehensive, single-volume reference handbook for students and professionals using foreign languages.Designed for all users, no matter what level of language skill, it comprises five parts:* A 6000-word, two-way Glossary of the most useful business terms* A 100-page Written Communications section giving models of 50 letters, faxes and documents* An 80-page Spoken Situations section covering face-to-face and telephone situations* A short Reference Grammar outlining the major grammar features of German * A short Business Facts section covering essential information of the country or countries where German is usedWritten by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where German is used.
Manual of Business Italian: A Comprehensive Language Guide (Manuals Of Business Ser.)
by Vincent Edwards Gianfranca Gessa ShepheardManual of Business Italian is the most comprehensive, single-volume reference handbook for students and professionals using Italian.Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short Reference Grammar outlining the major grammar features of Italian * A short Business Facts section covering essential information of the country or countries where Italian is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where Italian is used