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Mapping with Drupal: Navigating Complexities to Create Beautiful and Engaging Maps
by Alan Palazzolo Thomas TurnbullBuild beautiful interactive maps on your Drupal website, and tell engaging visual stories with your data. This concise guide shows you how to create custom geographical maps from top to bottom, using Drupal 7 tools and out-of-the-box modules. You’ll learn how mapping works in Drupal, with examples on how to use intuitive interfaces to map local events, businesses, groups, and other custom data.Although building maps with Drupal can be tricky, this book helps you navigate the system’s complexities for creating sophisticated maps that match your site design. Get the knowledge and tools you need to build useful maps with Drupal today.Get up to speed on map projections, the ethics of making maps, and the challenges of building them onlineLearn how spatial data is stored, input by users, manipulated, and queriedUse the OpenLayers or GMap modules to display maps with lists, tables, and data feedsCreate rich, custom interactions by applying geolocationCustomize your map’s look and feel with personalized markers, map tiles, and map popupsBuild modules that add imaginative and engaging interactions
The March of Days: Optimistic Realism through the Seasons of Life
by Patricia M. BoyerAlthough Patricia M. Boyer won a scholarship to McMaster University with the highest mathematics marks in Ontario and graduated at age 19, literature and languages were her specialty. She first worked as a public librarian, next as a secondary school teacher, then as a newspaper editor. A community leader in arts and theatre, Patricia was devoted to human rights action in her local community and around the world, church work, drama, the education of children with disabilities, and music. Each week she wrote a newspaper column inspired by episodes in the world around her, both local and global. She rewarded readers through articles infused with learning from literature, astute sensibility to human psychology, and balanced insights on the tragedies and comedies of life’s passing parade. Patricia Boyer summed up her approach to life as "optimistic realism". This collection of the best of her celebrated columns, organized through the twelve months of the year or "the march of days", includes reflections on seasonal celebrations, changing atmospheres of nature, and calendar milestones in the human cycle. A number of these concise yet poignant writings will move many readers with nostalgia as they evoke the happy events and tragic developments of the Sixties and Seventies. All of them, however, convey the wisdom of a woman whose message of optimistic realism endures like a timeless guide to living a satisfying life in the real world today.
Margaret Mitchell & John Marsh: The Love Story Behind Gone With the Wind
by Marianne WalkerBased on almost 200 previously unpublished letters and extensive interviews with their closest associates, Walker's biography of Margaret Mitchell and her husband, John Marsh, offers a new look into a devoted marriage and fascinating partnership that ultimately created a Pulitzer Prize–winning novel. This edition of Walker's biography celebrates the seventy-fifth anniversary of the publication of Gone With the Wind in 1936.In lively extracts from their letters to family and friends, John and Margaret, who also went by Peggy, describe the stormy years of their courtship, their bohemian lifestyle as a young married couple, the arduous but fulfilling years when Peggy was writing her famous novel, the thrill of its acceptance for publication and its literary success, and the excitement of the making of the movie. In telling the private side of this twenty-four-year marriage, author Marianne Walker reveals a long-suspected truth: Gone With the Wind might have never been written were it not for John Marsh. He was Peggy's best friend and constant champion, and he became her editor, proofreader, researcher, business manager, and the inspiration and motivation behind her writing. At every point, including the turbulent years of Mitchell's first marriage to Red Upshaw, it was John who provided the intellectual stimulation, emotional support, and editorial insights that allowed Peggy to channel her talents into the creation of her astounding Civil War epic. From years of meticulous research, Marianne Walker details the intimate and moving love story between a husband and wife, and between a writer and her editor.
Marginal Cost in the New Economy: A Proposal for a Uniform Approach to Policy Evaluations
by Roger L. ConklingThis volume presents an approach for resolving a variety of public policy debates. It proposes that a single standard - marginal cost methodology - be adopted to replace the haphazard arrays of methods and techniques currenly employed to measure the costs and benefits of disputed policy issues.
Marginal Notes: Social Reading and the Literal Margins (New Directions in Book History)
by Paul Tankard Patrick SpeddingMarginal Notes: Social Reading and the Literal Margins offers an account of literary marginalia based on original research from a range of unique archival sources, from mid-16th-century France to early 20th-century Tasmania. Chapters examine marginal commentary from 17th-century China, 18th-century Britain, and 19th-century America, investigating the reputations, as reflected by attentive readers, of He Zhou, Pierre Bayle, Samuel Johnson, Thomas Warton, and Sir Walter Scott. The marginal writers include Jacques Gohory, Mary Astell, Hester Thrale, Herman Melville, the young daughters of the Broome family in Gloucestershire, and the patrons of the library of the Huon Mechanics’ Institute, Tasmania. Though marginalia is often proscribed and frequently hidden or overlooked, the collection reveals the enduring power of marginalia, concluding with studies of the ethics of annotation and the resurrected life of marginalia in digital environments.
Marine Air Group 25 and SCAT (Images of Aviation)
by William M. ArmstrongMarine Air Group 25 was a pioneering combat air transport unit that entered overseas service during the Guadalcanal campaign in September 1942, helping to achieve the first American offensive victory of the war in the Pacific. It quickly gained fame for its rapid delivery of vital supplies and its lifesaving evacuation of casualties. During the fight for Guadalcanal, Marine Air Group 25 became the nucleus of the joint-service SOPAC (South Pacific) Combat Air Transport Command, or SCAT, partnering with troop carrier and medical units of the US Army Air Forces. SCAT would continue to play a crucial role in subsequent Allied operations throughout the Solomon Islands, including the battles for New Georgia and Bougainville. After SCAT was dissolved in February 1945, Marine Air Group 25 continued its mission in the Philippines and then Northern China until being deactivated in 1946. In 1950, the group was reactivated, seeing further service during the Korean War.
Marissa Mayer and the Fight to Save Yahoo!
by Nicholas CarlsonA page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
Maritime Regelungs- und Sensorsysteme: Automatisierte Schiffsführung – mit MATLAB® und Simulink®
by Jürgen Majohr Martin KurowskiDas Buch beschreibt die erforderlichen Grundlagen für den Entwurf und die Anwendung maritimer Regelungssysteme. Unter Verwendung moderner Methoden der Modellbildung und der Regelungstheorie erfolgt die Behandlung von Navigationssystemen und Sensoren, Regelungsstrukturen und Assistenzsystemen bis hin zu einem neuentwickelten Manöverregelungssystem. Der methodisch dargestellte Stoff wird durch eine Vielzahl von mit MATLAB® und Simulink® erstellten Rechenbeispielen und Simulationen auf der Basis von Borddaten anschaulich interpretiert.
Mark Steyn's Passing Parade: Obituaries And Appreciations
by Mark Steyn...on Bob Hope: He was the first comedian to run himself as a business, and he succeeded brilliantly. Time magazine reported in 1967 that he was worth half a billion dollars. Asked about the figure, Hope said, "Anyone can do it. All you have to do is save a million dollars a year for 500 years." ...on Amin: His Excellency was borne aloft in a sedan chair balanced with some difficulty on the shoulders of four spindly Englishmen from Kampala's business community, while another humbled honky walked behind holding the parasol. When it came to the white man's burden, the British could talk the talk. But that night the 3001b Amin made them walk the walk. ...on Strom Thurmond: Strom had just cast an appreciative bipartisan eye over the petite brunette liberal extremist. Senator Boxer gave an involuntary shudder. Glancing down, I was horrified to see an unusually large lizard slithering up and down my arm. On closer inspection, it proved to be Strom's hand. Presumably he'd mistaken my dainty elbow for Barbara's, but who knows? In how many other national legislatures can a guy just wander in off the street and find himself being petted by a 97-year-old Senator? ...on the Princess of Wales: August is the "silly season" in the British press, and this year the Princess had done her bit for her media chums, embarking on a dizzying summer romance that brought an extravagant array of her lover's ex-girlfriends tumbling out of the cupboard. A good time was had by all. On the very last day of the silly season, when the Queen's subjects woke to the news that Diana was dead, it seemed in some strange way the best plot twist of all. On Katherine Graham judging from the tone of the drooling eulogies, most commentators are apparently assuming that The Washington Post's proprietress will be continuing her salons in the unseen world and that, come their own demise, they want to make sure they're at the top table with Kay, the Kennedys, Pam Harriman, and not down the declasse end near the powder room with God, Christ, St Peter and the other losers. And for This Ole House: I was wandering way up in the mountains and came across this dilapidated cabin." He was hunting in the high Sierras and had noticed a mangy, starving old hound dog hanging around an otherwise abandoned cabin. "Inside, I found an old prospector lying dead. I saw curtains, so that meant a woman had been there. I saw kids' things lin' around. And they were all gone now. The old man was alone." Most of us would just get out, some perhaps would go to the cops, but Hamblen sat down and, with the corpse lying next to him for inspiration, began to rough out a song.
Mark Twain: A Life
by Ron PowersRon Powers's tour de force has been widely acclaimed as the best life and times, filled with Mark Twain's voice, and as a great American story.Samuel Clemens, the man known as Mark Twain, invented the American voice and became one of our greatest celebrities. His life mirrored his country's, as he grew from a Mississippi River boyhood in the days of the frontier, to a Wild-West journalist during the Gold Rush, to become the king of the eastern establishment and a global celebrity as America became an international power. Along the way, Mark Twain keenly observed the characters and voices that filled the growing country, and left us our first authentically American literature. Ron Powers's magnificent biography offers the definitive life of the founding father of our culture.
Mark Twain: A Life
by Ron PowersIf Mark Twain was the seminal American writer, he was also an international celebrity whose life was every bit as extraordinary as his writing. Ron Powers, an award-winning author and critic with twenty years' worth of experience studying Twain and his art, combines enormous learning with wonderful storytelling in a masterful story of the man behind the writing. Twain's story is epic, comic and tragic. To retrace it all in illuminating detail, Powers draws on the tens of thousands of Twain's letters and on his astonishing journal entries - many of which are quoted here for the first time. Twain left Missouri for a life on the Mississippi during the golden age of steamboats, enjoyed an uproariously drunken newspaper career in the Nevada of the Wild West, and witnessed and joined the extremes of wealth and poverty of New York City and of the Gilded Age. Through it all he observed, borrowed, stole and combined the characters he met into the voice of America's greatest literature, attracting throngs of fans wherever his undying lust for wandering took him. From Twain's wicked satire to his relationships with the likes of Ulysses Grant, this is a brilliantly written story that astounds, amuses and edifies as only a great life can.
Mark Twain in Washington, D.C.: The Adventures of a Capital Correspondent
by John MullerA rollicking account of how Mark Twain mocked and mined DC&’s self-important, incompetent, and corrupt political scene to further his literary career. When young Samuel Clemens first visited the nation&’s capital in 1854, both were rough around the edges and of dubious potential. Returning as Mark Twain in 1867, he brought his sharp eye and acerbic pen to the task of covering the capital for nearly a half-dozen newspapers. He fit in perfectly among the other hard-drinking and irreverent correspondents. His bohemian sojourn in Washington, DC, has been largely overlooked, but his time in the capital city was catalytic to Twain&’s rise as America&’s foremost man of letters. While in Washington City, Twain received a publishing offer from the American Publishing Company that would jumpstart his fame. Through original research unearthing never-before-seen material, author John Muller explores how Mark Twain&’s adventures as a capital correspondent proved to be a critical turning point in his career. Includes photos! &“Muller&’s careful research, hard facts, well-chosen illustrations, and fresh discoveries bring Twain&’s Washington period back to life.&” —TwainWeb
Marken als politische Akteure
by Jan Dirk Kemming Jan RommerskirchenDieses Buch führt Sie in die Welt der Markenkommunikation einWer sich mit Markenführung und Markenkommunikation beschäftigen möchte, kommt an diesem umfangreichen Buch nicht vorbei. Es zeigt den zunehmenden Einfluss von Marken auf Bereiche und Themen wie:• Politik und Gesellschaft• Soziale Verantwortung und Gerechtigkeit• Nachhaltigkeit und ÖkologieGleich in mehreren Beiträgen erläutern die Autoren die theoretischen Grundlagen der Markenkommunikation, aber daneben geben sie auch zahlreiche Tipps für die praktische Umsetzung. Dabei betrachten sie Marken stets als eigenständige Kommunikatoren des Marktes und der Gesellschaft.Die Inhalte im ÜberblickJeder Autor dieses Herausgeberwerks widmet sich einem Bereich der Markenkommunikation, wodurch sich der Leser ein fundiertes Basiswissen aneignen kann. Neben der Wechselbeziehung von Marken und Politik steht vor allem die Frage nach ihrer gesellschaftlichen Verantwortung im Vordergrund des Forschungsinteresses. Aber auch die moralische Komponente von Marken und das historische Verhältnis von Marken und Kultur spielen eine wichtige Rolle.
Markenführung mit Archetypen: Von Helden und Zerstörern: ein neues archetypisches Modell für das Markenmanagement (essentials)
by Jens Uwe Pätzmann Jessica HartwigDieses essential stellt ein neues archetypisches Modell zur Markenführung vor, mit dem Marken relevanter und emotionaler positioniert werden können. Die Grundlage ist die Analyse der in den vergangenen zehn Jahren erfolgreichsten Blockbuster und ihrer Figuren, die als Repräsentanten moderner Archetypen stehen. Ergebnis ist ein Modell, das für die Anwendung in der strategischen Markenführung, insbesondere bei der Markenpersönlichkeitsdefinition, der Customer Insights- und Produktentwicklung, beim Service Design, Content Marketing und Storytelling sowie bei der Organisationsentwicklung und dem Internal Branding interessant ist.
Markenführung und Markenkommunikation in der Immobilienwirtschaft: Grundwissen für Einsteiger (essentials)
by Cathrin Christoph Frauke BenderDieses essential gibt einen Einblick in die Markenführung für Immobilienunternehmen. Die zwei erfahrenen Autorinnen zeigen Beispiele für erfolgreiche Markenbildung, geben einen Überblick über die wichtigsten Kommunikationsinstrumente und sprechen mit Branchenexperten. Die zunehmende Wettbewerbsintensität verschärft die Notwendigkeit zur Entwicklung eindeutiger und imageprägender Markenpositionierungen. Eine Marke sollte ein eigenständiges, klares und langfristig tragfähiges Markenprofil aufbauen, das eine emotionale Bindung zum Unternehmen schafft. Dieses essential zeigt Wege dazu auf.
Markenkommunikation kompakt: Aktuelle Markenführung im Spannungsfeld von Wirtschaft und Wertewandel
by Dominik PietzckerDiesem Buch liegen die folgenden beiden Leitfragen zugrunde: Wie gelingt es, ein konzises Markenbild in den Köpfen der Verbraucherinnen und Verbraucher zu entwerfen? Und: Wie lassen sich Marken aus Sicht des Managements führen, also intentional in eine vorab definierte Richtung lenken? Dabei geht es in erster Linie um ein pragmatisch-technisches Verständnis von Markenarbeit und Markenführung unter kommunikativen Gesichtspunkten. Dies betrifft ästhetische Fragen des Markenbildes, psychologische Aspekte der Informationsvermittlung sowie insbesondere technische Bedingungen der Mediennutzung im digitalen und analogen Raum. Gerade weil Marken Bestandteil unseres Lebensalltages sind, ist ein distanzierter und analytischer Blick wichtig, um die ihnen unterlegten Konzepte, Strategien und Intentionen zu verstehen.
Markenpsychologie: Wie Marken wirken - Was Marken stark macht
by Gert GutjahrWas macht Marken stark? Dies Frage ist für die Markenführung zentral. Um sie beantworten zu können, muss geklärt werden, was eine Marke überhaupt ist und wie Marken wirken. Im Rahmen der Consumer-Neuroscience-Forschung haben Markenwahl-Experimente mit funktioneller Magnetresonanztomografie zu überraschenden Ergebnissen geführt und gezeigt, dass die Wirkung der Marken noch immer im Dunkeln liegt. Die neuesten Erkenntnisse der psychologischen Markenforschung basieren auf neuropsychologischen und tiefenpsychologischen Ansätzen, die Gert Gutjahr in seinem Buch vorstellt. Sein Fazit: Starke Marken entstehen durch Brain Branding. Sie existieren als Brain Script im Gehirn, sind also an neuronale Prozesse gekoppelt. Die zweite Auflage berücksichtigt Erweiterungen der theoretischen Grundlagen und enthält neue Case-Studies, die Anwendungen bei der psychologischen Markenführung zeigen. Zudem wurde ein neues Kapitel "Sound Marketing" ergänzt. "Nur eine transdisziplinäre Betrachtung kann zum richtigen Markenverständnis führen." Prof. Dr. Dieter Ahlert, Marketing Center Münster
Market Driven Political Advertising: Social, Digital and Mobile Marketing (Palgrave Studies in Political Marketing and Management)
by Andrew HughesExploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
The Market Power of Technology: Understanding the Second Gilded Age
by Mordecai KurzSince the 1980s, the United States has regressed to a level of economic inequality not seen since the Gilded Age in the late nineteenth century. At the same time, technological innovation has transformed society, and a core priority of public policy has been promoting innovation. What is the relationship between economic inequality and technological change?Mordecai Kurz develops a comprehensive integrated theory of the dynamics of market power and income inequality. He shows that technological innovations are not simply sources of growth and progress: they sow the seeds of market power. In a free market economy with intellectual property rights, firms’ control over technology enables them to expand, attain monopoly power, and earn exorbitant profits. Competition among innovators does not eliminate market power because technological competition is different from standard competition; it results in only one or two winners. Kurz provides a pioneering analysis grounded on quantifying technological market power and its effects on inequality, innovation, and economic growth. He outlines what causes market power to rise and fall and details its macroeconomic and distributional consequences.Kurz demonstrates that technological market power tends to rise, increasing inequality of income and wealth. Unchecked inequality threatens the foundations of democracy: public policy is the only counterbalancing force that can restrain corporate power, attain more egalitarian distribution of wealth, and make democracy compatible with capitalism. Presenting a new paradigm for understanding today’s vast inequalities, this book offers detailed proposals to redress them by restricting corporate mergers and acquisitions, reforming patent law, improving the balance of power in the labor market, increasing taxation, promoting upward mobility, and stabilizing the middle class.
Marketing (13th Edition)
by Roger A. Kerin Steven W. HartleyKerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.
Marketing Communication: A Critical Introduction
by Richard VareyProviding a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary examination of marketing as a social process, author Varey focuses on a planned, integrated marketing communication programme. He combines a managerial perspective with current communication and marketing theory, to develop a contemporary set of principles, incorporating such recent developments as e-communication and new media. It investigates the issues of: organizing and locating marketing in a business corporation management responsibility for planning and decision making the role of the marketing communication manager in contemporary society. With a good balance of theory and practice and UK and European case studies, this noteworthy book covers a range of issues of significance to both the public and private sectors, and large, medium and small businesses.
Marketing Communication in African Languages (Routledge African Media, Culture and Communication Studies)
by Abiodun Salawu Kehinde OyesomiThis edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign languages.Chapters in the book variously examine African traditional advertising and marketing; popular culture as a channel for advertising and marketing; political communication, advertising and marketing; commercials and public relations in African languages; as well as branding, corporate and public communication in African languages. The use of African languages for marketing communication is considered on the traditional mass media and the digital media. Readers will gain a lot of insights into the theory and practice of marketing communication in African languages.
Marketing Communications
by Lynne Eagle Barbara Czarnecka Stephan Dahl Jenny LloydMarketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
by PR Smith Ze ZookThis newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, Ad campaigns, PR campaigns, big data, marketing automation, AI, Virtual Reality and more with this comprehensive textbook. Learn through current, real-world examples from global companies such as Tesla and TikTok and explore what it takes to build a truly integrated, successful marketing communications plan. Incorporating branding, customer journeys, customer insights and more, Marketing Communications also provides in-depth content on the legal requirements you need to develop your strategy including GDPR and AI rules and regulations. This edition is packed with intriguing examples from Ed Sheeran to Ariana Grande, from FIFA to KFC, from Guinness to Google and Airbnb to Amazon. This edition looks in depth at ongoing impact of AI in all aspects of marketing communications ensuring that you have the tools necessary to reach today's time-poor customers while utilizing the latest technologies. Marketing Communications will give readers the confidence to work in an environment of constant technological transformation to create fully integrated strategies and successful campaigns.