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Media Ethics: Key Principles For Responsible Practice
by Patrick PlaisanceMedia Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in real-world media practice. <p><p> The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed real-life dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection. <p> The third edition includes up-to-date case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decision-making in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our data-driven media system. <p> Developed to foster ethical thought and decision-making, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.
Media Ethics at Work: True Stories from Young Professionals
by Dr Lee Anne Peck Dr Guy S. ReelA fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals (By Lee Anne Peck and Guy S. Reel) transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.
Media Ethics at Work: True Stories from Young Professionals
by Dr Lee Anne Peck Dr Guy S. ReelA fresh approach to building integrity in all media Media Ethics at Work: True Stories from Young Professionals (By Lee Anne Peck and Guy S. Reel) transforms students into confident, self-reliant, and ethical decision makers, prepared to resolve moral dilemmas from day one of their first media job or internship. The highly anticipated Second Edition of this text continues to engage students with true stories of young professionals working in today’s multimedia news and strategic communications organizations, helping readers create meaningful connections to real-world applications. Each story is presented as a narrative, so students can work through the ethical dilemmas as they unfold, encouraging readers to think about and ask the question: “What would I do if this happened to me?” By creating a more personalized experience for students beginning their first entry-level media jobs or internship, this book helps readers develop their own ethical standards and apply in the workplace what they have learned.
Media Ethics Beyond Borders: A Global Perspective
by Stephen J.A. WardThis volume explores the construction of an ethics for news media that is global in reach and impact. Essays by international media ethicists provide leading theoretical perspectives on major issues and applies the ideas to specific countries, contexts and problems, addressing such questions as: Are there universal values in journalism? How would a global media ethics do justice to the cultural, political, and economic differences around the world? Can a global ethic based on universal principles allow for diversity of media systems and cultural values? What should be the principles and norms of practice of global media ethics? The result is a rich source of ethical thought and analysis on questions raised by contemporary global media.
Media Events: A Critical Contemporary Approach
by Bianca Mitu Stamatis PoulakidakosMedia Events: A Critical Contemporary Approach proposes an interdisciplinary and multicultural approach of Dayan and Katz's theory of media events (1992) by applying it to contemporary situations. The contributing authors come from a range of countries (UK, USA, Mexico, Germany, Finland, Italy, Greece, Portugal, Ukraine) and analyse the theory of media events from different perspectives, incorporating social media and offering a re-positioning of Dayan and Katz's theory of media events. By bringing new perspectives into this field, the proposed volume is an important contribution as it grounds the intervention and rethinking of the theory into further empirical research. This volume has the potential to function as a 'cross-generational' link between one of the 'early classics' of media and communication studies on the one hand and the present generation of researchers on the other.
Media Evolution On The Eve Of The Arab Spring
by Leila Hudson Adel Iskandar Mimi KirkMedia Evolution on the Eve of the Arab Spring brings together some of the most celebrated and respected names in Arab media research to reflect on the communication conditions that preceded and made the Arab uprisings possible.
Media Firms: Structures, Operations, and Performance
by Robert G. PicardMedia Firms presents studies applying the company level approach to media and communication firms. It explores differences among missions, strategies, organizational choices, and other business decisions. Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics. It is hoped that this book will induce additional avenues of inquiry regarding such issues.
A Media Framing Approach to Securitization: Storytelling in Conflict, Crisis and Threat (Routledge Studies in Media, Communication, and Politics)
by Fred VulteePresenting securitization as a communication issue, this book combines media framing with the theory of securitization to explain how the discourse of security informs media content and what happens to policy and public understanding when it does. Because securitization studies the construction of threats to societal structures as well as political-institutional structures, this book addresses security framing as a question of identity and the ability of political-cultural elites and media actors to manipulate it. After setting out how its theories work together, the book turns to news and its effects: How do media accounts make empirical sense of the world when they are bound by the need to make social-cultural sense first? How does "security" look in competing news accounts, and how do securitizing frames affect attitudes toward policies and political elites? Last, the book asks how academics and professionals can address the challenges to a democratic public’s role in decision-making created by the manipulation of security. Bringing together distinct fields within communication studies to reflect on the pressing issue of securitization, this book will be a key resource for scholars and students working in the fields of mass communication, policy studies, critical linguistics and international relations, as well as risk and crisis communication.
A Media Framing Approach to Securitization: Storytelling in Conflict, Crisis and Threat (Routledge Studies in Media, Communication, and Politics)
by Fred VulteePresenting securitization as a communication issue, this book combines media framing with the theory of securitization to explain how the discourse of security informs media content and what happens to policy and public understanding when it does. Because securitization studies the construction of threats to societal structures as well as political-institutional structures, this book addresses security framing as a question of identity and the ability of political-cultural elites and media actors to manipulate it. After setting out how its theories work together, the book turns to news and its effects: How do media accounts make empirical sense of the world when they are bound by the need to make social-cultural sense first? How does "security" look in competing news accounts, and how do securitizing frames affect attitudes toward policies and political elites? Last, the book asks how academics and professionals can address the challenges to a democratic public’s role in decision-making created by the manipulation of security.Bringing together distinct fields within communication studies to reflect on the pressing issue of securitization, this book will be a key resource for scholars and students working in the fields of mass communication, policy studies, critical linguistics and international relations, as well as risk and crisis communication.
Media für Manager
by Anne MarxDieser praktische Leitfaden hilft Produkt- und Marketingmanagern, gegenüber Media-Anbietern und -Agenturen kompetent und souverän aufzutreten. Sie erfahren, wie Agenturen arbeiten und wie Sie von Ihrer Agentur eine optimale Leistung einfordern, was eine erfolgreiche Media-Planung ausmacht und welche Mediengattungen und Werbeformen Sie kennen sollten. Ein kompakter und verständlicher Überblick über die Media-Basics! Die 2. Auflage wurde aktualisert und die Themen Social Media, Gaming, Mobile Marketing, Digital Retailling, Crossmedia Integration und TV grundlegend neu konzipiert.
Media, Geopolitics, and Power: A View from the Global South (Geopolitics of Information)
by Herman WassermanThe end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity. Herman Wasserman analyzes the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite. Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts, and paradoxes even as he charts the diverse nature of South African entry into the global arena.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
by Helen KatzThe Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook's content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea’s Communication Series)
by Helen KatzThe Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen KatzThe Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by Helen KatzThe eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
by null Helen KatzNow in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach.The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition.This text remains ideal for courses in media planning and buying in advertising and mass communication departments.Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.
Media History and the Archive
by Craig RobertsonBy the time readers encounter academic history in the form of books and articles, all that tends to be left of an author’s direct experience with archives is pages of endnotes. Whether intentionally or not, archives have until recently been largely thought of as discrete collections of documents, perhaps not neutral but rarely considered to be historical actors.This book brings together top media scholars to rethink the role of the archive and historical record from the perspective of writing media history. Exploring the concept of the archive forces a reconsideration of what counts as historical evidence. In this analysis the archive becomes a concept that allows the authors to think about the acts of classifying, collecting, storing, and interpreting the sources used in historical research. The essays included in this volume, from Susan Douglas, Lisa Gitelman, John Nerone, Jeremy Packer, Paddy Scannell, Lynn Spigel, and Jonathan Sterne, focus on both the theoretical and practical ways in which the archive has affected how media is thought about as an object for historical analysis.This book was published as a special issue of The Communication Review.
Media, History, Society: A Cultural History Of U. S. Media
by Janet M. CramerMedia/History/Society offers a cultural history of media in the United States, shifting the lens of media history from media developments and evolution to a focus on changes in culture and society, emphasizing how media shaped and were shaped by these trends, policies, and cultural shifts. <p><p> Covers the topics that instructors want to teach <p> Provides a timely and relevant culturally determined perspective on media history in American society <p> Organized thematically rather than chronologically <p> Links history to contemporary issues, setting journalism into a broader historical context <p> Includes alternate table of contents, discussion questions, an instructor’s manual, and sample exams
Media Imperialism in India and Pakistan (Routledge Advances in Internationalizing Media Studies)
by Farooq SulehriaExamining anew the notions of media imperialism and globalization of media, this book disrupts the generalised consensus in media scholarship that globalization of media has put an end to media imperialism. One elemental aspect of media imperialism is the structural dependency of television systems in the global South on the imperial North. Taking India and Pakistan as its case studies, this book views globalization of media as the unleashing of processes that have translated into the liberalization of air waves and privatization of television systems whereby commercialization of television is privileged over public interest television. Additionally, it argues that the globalization of media has contributed to corruption, tabloidization, and marginalization of subaltern classes in the Indian and Pakistani media.
The Media In America: A History
by Wm. David Sloan Tracy Lucht Erika Pribanic-SmithThe Media in America: A History
Media in Egypt and Tunisia: From Control to Transition?
by Edward WebbThis book examines the mass media systems of Egypt and Tunisia under the pre-uprising regimes, with a focus on the last decade of the Mubarak and Ben Ali periods, as well as on how media are adapting to the political transitions underway. Findings are based on extensive interviews with journalists.
Media in Hong Kong: Press Freedom and Political Change, 1967-2005 (Media, Culture and Social Change in Asia)
by Carol P. LaiThis book examines the Hong Kong media over a forty year period, focusing in particular on how its newspapers and TV stations have struggled for press freedom under the colonial British administration, as well as Chinese rule. Making full use of newly declassified material, extensive interviews and specific case-studies, it provides an illuminating analysis of the dynamics of political power and its relationship with media censorship. Overall, this book is an impressive discussion of the evolving face of the Hong Kong media, and is an important contribution to theoretical debates on the relationship between political power, economics, identity and journalism.
Media in the Digital Age
by John PavlikDigital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment. Some critics believe these technologies keep the public involved in an informed discourse on matters of public importance, but it isn't clear this is happening on a large scale. Propaganda disguised as news is flourishing, and though interaction with the digital domain teaches children valuable skills, it can also expose them to grave risks. John V. Pavlik critically examines our current digital innovations-blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites-and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Media in the Global Context: Applications and Interventions
by Emmanuel K. NgwainmbiThis book investigates ways in which global media coverage of conflicts affects the worldviews of the social and cultural values of nationals from the war regions. It identifies the cultural patterns in remote communities that have been ‘diluted’ by IT and the extent to which the changes impacted the values of the indigenes. It also describes the role that IT especially social media and broadcast media play in the understanding of war among residents in highly wired and remote communities, respectively.
Media in War and Armed Conflict: Dynamics of Conflict News Production and Dissemination (Routledge Research in Communication Studies)
by Romy FröhlichThis book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, and across different types of domestic, international and transnational media. In so doing, it explores the roles of public communication through traditional media, social media, strategic communication, and public relations in informing and involving national and international actors in conflict prevention, resolution and peace-keeping. It provides a key point of reference for creative, innovative, and state-of-the-art empirical research on media and armed conflict.