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The Art of Rhetoric (Collins Classics Ser.)
by AristotleWith the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.
The Art of Scientific Storytelling: Transform Your Research Manuscript with a Step-by-Step Formula
by Rafael LunaWe all want our research to have an impact and to be cited by others. There are thousands of research articles published in our respective fields. How do we get someone to read our publications? This book shows you how to put your Title and Abstract into a story, along with the rest of your manuscript. Your research will stand out in a sea of peer-review publications, since it will be forged into a Scientific Story. As a research fellow in the laboratory of Professor Gerhard Wagner at Harvard Medical School, Dr. Luna was collaborating with four other top-notch laboratories in an interdisciplinary research effort to understand the end of the scanning mechanism required for protein synthesis in cells. They were sitting on a mound of research data collected by the various laboratories with varying expertise. This super-collaboration consisted of Physicists, Biologists, Structural Biologists, Biochemists, Chemists, a Computer Scientist, and a Chemical Engineer. There was so much data; yet they struggled to fashion a logical story for a peer-review publication. Dr. Luna was stuck. This book is written by an active research scientist, as a guide for other scientists doing research. This is how science should be written.
The Art of Social Excellence: How to Make Your Personal and Business Relationships Thrive
by Henrik FexeusHenrik Fexeus uses his expert psychology knowledge to teach the reader how to hone their social skills, perfect for fans of Dale Carnegie.Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.). However, as our society becomes more modernised and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as we should.In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction. He covers it all: from overcoming your conversational fears in a large group of people, to excelling in the workplace, to winning an argument with your partner. He breaks down various rhetorical strategies in detail and provides helpful steps and checklists for the reader to check their progress in a social encounter.Anyone who has ever felt awkward or misunderstood in social situations will benefit from reading this book, and with proper implementation of Fexeus' principles, can achieve superior social skills.
The Art of Social Excellence: How to Make Your Personal and Business Relationships Thrive
by Henrik FexeusIn this follow-up to The Art of Reading Minds, Henrik Fexeus uses his expert psychology knowledge to teach the reader how to hone their social skills, perfect for fans of Dale Carnegie.Research has increasingly shown that nonverbal communication prowess is absolutely essential in seemingly unrelated areas of our lives (investment decisions, salary levels, etc.) However, as our society becomes more modernized and we incorporate new forms of technology into our daily interactions, we are becoming less and less capable of understanding one another as we should. In The Art of Social Excellence, Henrik Fexeus combines his own expert knowledge as a mentalist with psychology studies to create a complete guide to social interaction. He covers it all: from overcoming your conversational fears in a large group of people, to excelling in the workplace, to winning an argument with your partner. He breaks down various rhetorical strategies in detail, and provides helpful steps and checklists for the reader to check their progress in a social encounter. Anyone who has ever felt awkward or misunderstood in social situations will benefit from reading this book, and with proper implementation of Fexeus's principles, can achieve superior social skills.
The Art of Social Media: Power Tips For Power Users
by Guy Kawasaki Peg FitzpatrickBy now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
The Art of Social Selling: Finding And Engaging Customers On Twitter, Facebook, Linkedin, And Other Social Networks
by Shannon BelewSocial media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment poised to explode as the adoption of smartphones and tablets grows--The Art of Social Selling is essential reading for every sales professional.
The Art Of Storytelling: Telling Truths Through Telling Stories
by Amy E. SpauldingStorytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while also discovering the tradition of storytelling. Spaulding covers a wide array of important storytelling elements, from advice on choosing, learning, and presenting the stories to discussions on the importance of storytelling through human history and its continued significance today. This book includes an annotated list of stories, as well as a bibliography of collections and a brief list of recommendations for online sources. Designed for anyone who wants to develop the skill of telling stories, The Art of Storytelling is a resource for drama students, teachers, librarians, and for those learning on their own without a formal class setting.
The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story
by John WalshCan you captivate an audience with your story?Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending. Whether you&’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.
The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story
by John WalshCan you captivate an audience with your story?Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending. Whether you&’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.
The Art of Strategy: Learning Creative Practices from the Great Strategists of the Past
by Owen E. HughesStrategy is best understood not as a science, but as an art – one of universal applications that transcend situation or historical context. The principles that were successful in war and politics through history can have real and demonstrable applications in business and management. Here, professor of strategy Owen Hughes helps practitioners and students to draw those parallels and to develop a profound and holistic understanding of strategy that will help them plan for, and achieve, success. Describing strategy as an intersection of five facets – purpose, capability, will, terrain and tactics – Hughes draws from colourful and dramatic examples from history, and clearly demonstrates how these tactics might be applied in your own life and work. This book is an ideal strategy text for any practitioner, lecturer or student who tires of familiar strategy frameworks with limited scope.
The Art of the Book Proposal
by Eric MaiselHere is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great idea, as well as intelligent, empathetic instruction on how to produce a proposal that will capture the interest of an agent or editor. While most how-to writing books focus only on the nuts and bolts of putting a proposal together, Maisel, considered by many to be America's foremost expert on the psychological side of the creative process, also helps the writer overcome mental barriers to producing the best work possible. Using a holistic approach to the sometimes unglamorous work of designing a proposal, his guide enables a writer to transform an idea into a book. .
The Art of the Interview: Lessons from a Master of the Craft
by Lawrence GrobelHighly respected in journalist circles and hailed as the Interviewers Interviewer, Lawrence Grobel is the author of well-received biographies of Truman Capote, Marlon Brando, James Michener, and the Huston family, with bylines from Rolling Stone and Playboy to the New York Times. He has spent his thirty-year career getting tough subjects to truly open up and talk. Now, in The Art of the Interview, he offers step-by-step instruction on all aspects of nailing an effective interview... Grobel reveals the most memorable stories from his career, along with examples of the most candid moments from his long list of famous interviewees, from Oscar-winning actors and Nobel laureates to Pulitzer Prizewinning writers and sports figures. Taking us step by step through the interview process, from research and question writing to final editing,The Art of the Interview is a treat for journalists and culture vultures alike.
The Art of the Publisher
by Roberto CalassoAn interior look at Roberto Calasso's work as a publisher and his reflections on the art of book publishingIn this fascinating memoir, the author and publisher Roberto Calasso meditates on the art of book publishing. Recalling the beginnings of Adelphi in the 1960s, he touches on the Italian house's defining qualities, including the considerations involved in designing the successful Biblioteca series and the strategy for publishing a wide range of authors of high literary quality, as well as the historic critical edition of the works of Nietzsche.With his signature erudition and polemical flair, Calasso transcends Adelphi to look at the publishing industry as a whole, from the essential importance of graphics, jackets, and cover flaps to the consequences of universal digitization. And he outlines what he describes as the "most hazardous and ambitious" profile of what a publishing house can be: a book comprising many books, a form in which "all the books published by a certain publisher could be seen as links in a single chain"—a conception akin to that of other twentieth-century publishers, from Giulio Einaudi to Roger Straus, of whom the book offers brief portraits.An essential book for writers, readers, and editors, The Art of the Publisher is a tribute to the elusive yet profoundly relevant art of making books.
The Art of the Story-Teller
by Marie L. Shedlock"It is a delight to see a new edition of this long out-of-print book, the best on the subject of stpry-telling." -- The Junior Bookshelf. Everything you need to know to tell stories successfully to children: choosing material, using gestures, capturing straying attentions, more. 18 ready-for-telling stories written especially for youngsters. Annotated bibliography of 135 stories.
The Art of the Tale: Engage Your Audience, Elevate Your Organization, and Share Your Message Through Storytelling
by Steven James Tom MorriseyUnleash the power of storytelling to transform your talks, speeches, and presentations—whether your audience is a boardroom of executives, a classroom of students, or an auditorium full of eager listeners.Everyone, regardless of their background and training, can improve their storytelling abilities. But what is a story? How can you tell it in a way that delights and informs your listeners? Take a journey into the keys to great storytelling with two of the country&’s top experts on story presentation and speech writing.In The Art of the Tale, expert storytellers Steven James and Tom Morrisey team up and tap into their lifetimes of experience to show you how to prepare stellar presentations, tell stories in your own unique way, adapt your material to different groups of listeners, and gain confidence in your ability as a speaker. In this book, you&’ll learn why: practice doesn&’t make perfect.you should never tell the same story twice.there is no right way to tell a story.it&’s best to avoid memorizing your stories. You&’ll also find helpful hints on: gaining confidence in your ability as a storyteller.connecting with your audience.matching your expectations with those of your listeners.understanding what makes a good story.drawing truth out of stories you wish to tell.crafting and remembering stories.shaping your memories into inspiring stories.Learn how to tell stories more effectively, lead and teach more creatively, and prepare your message in less time by using this unique resource provided by two of the nation&’s premier communicators, who tap into their experience to share a lifetime&’s worth of insights and expertise.
The Art of Translating Poetry
by Burton RaffelThis book by a well-known translator and critic is divided into two parts, the first dealing with the linguistic and other more technical aspects of translating poetry, the second involved with more practice-oriented matters. The chapters in Part One examine the specific constraints of language and the unavoidable linguistic bases of translation; the constraints of specific languages; forms and genres; and prosody and comparative prosody. Part Two looks at the subjective element in translation; collaborative translation; the translation of oral poetry; and the translator's responsibility.Languages discussed include Indonesian, Japanese, Chinese, Old and Middle English, French, German, Spanish, Italian, Persian, Russian, Latin, and Greek. The book argues, inter alia, that literal translation is impossible; that no translation can fully create the original but that good literary translation can create a usable approximation; that translation is secondary not only to the original work being translated but also to the linguistic (and literary) nature of the language being translated into; that the literary translator's primary responsibility is to the work he is translating; that there is nothing ever definitive about any translation; that the poetry translator must be a poet and poems should not be translated into prose; and that there must be a subjective identification between translator and translated work.This is the first attempt to systematize linguistic information about the translation of poetry. It is also the first book to range widely over the languages and literatures of the past and the present, and European and Asian languages and literatures as well. Raffel is the first author to combine in one study linguistic and scholarly knowledge and extensive experience of translation.
The Art of Translating Poetry
by Burton RaffelThis book by a well-known translator and critic is divided into two parts, the first dealing with the linguistic and other more technical aspects of translating poetry, the second involved with more practice-oriented matters. The chapters in Part One examine the specific constraints of language and the unavoidable linguistic bases of translation; the constraints of specific languages; forms and genres; and prosody and comparative prosody. Part Two looks at the subjective element in translation; collaborative translation; the translation of oral poetry; and the translator's responsibility.Languages discussed include Indonesian, Japanese, Chinese, Old and Middle English, French, German, Spanish, Italian, Persian, Russian, Latin, and Greek. The book argues, inter alia, that literal translation is impossible; that no translation can fully create the original but that good literary translation can create a usable approximation; that translation is secondary not only to the original work being translated but also to the linguistic (and literary) nature of the language being translated into; that the literary translator's primary responsibility is to the work he is translating; that there is nothing ever definitive about any translation; that the poetry translator must be a poet and poems should not be translated into prose; and that there must be a subjective identification between translator and translated work.This is the first attempt to systematize linguistic information about the translation of poetry. It is also the first book to range widely over the languages and literatures of the past and the present, and European and Asian languages and literatures as well. Raffel is the first author to combine in one study linguistic and scholarly knowledge and extensive experience of translation.
The Art of Video Production
by Dr Leonard C. ShylesThe Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things are done rather than just that they are done—it is not about concepts versus skills, but about concepts and skills.
The Art of War for Executives
by Krause Donald G.The first book to provide a clear easy-to-follow interpretation of Sun Tzu's classic document. The Art of War for Executives shows how to win on the battlefield of business.
The Art of Witty Banter: Be Clever, Be Quick, Be Interesting - Create Captivating Conversation
by Patrick KingLearn conversational agility to think quickly on your feet, be incredibly smooth, funny, and clever – all at once. Goodbye awkward silences! No matter where you lie on the spectrum of awkward to engaging, witty banter is always the end goal – and it should be. Witty banter, and all the steps that lead to it, allows you to (1) disarm and connect with anyone, (2) immediately exit boring small talk mode, and (3) instantly build rapport like you’re old friends. Flow with the conversational twists and turns like water. The Art of Witty Banter is a book that carefully examines the art, nuance, and mechanics of banter and charm to make you witty comeback machine, the likes of which your friends have never seen. You’ll be able to handle, defend, disarm, and engage others in a way that makes you comfortable and confident with each growing day. Transform interview conversations to comfortable rapport. Patrick King is an internationally bestselling author and social skills and conversation coach. As someone who teaches people to speak for a living, he’s broken wit and banter down to a science and given you real guidelines on what to say and when. Make a sharp, smart, and savvy impression – every time. There’s no guesswork here – you’ll get exact examples and phrases to plug into your daily conversations. 18 specific points to up your charisma quotient. How will you be clever, be quick, and be interesting? •Why the questions you use make people freeze. •How to master teasing, witty comebacks, and initiating jokes and humor. •What free association is and how it makes you quick-witted. •How to create an instant “in-group” and inside joke with someone. As well as: •The reactions and exact phrases to make yourself be heard. •How to create your Conversation Resume. •The best types of compliments to give and what you’re doing wrong. •What a fallback story is and how it can save you. Conversation is the key to all that you want in life. Make the most out of them and specialize in witty banter. If you can roll with any punch, be quick and lively, and make it look effortless, what would that say about you? You’ll have a waiting list for your new friends! Make the best impression on your first try, and never be worried that you’re boring anyone again.
The Art of Woo
by G. Richard Shell Mario MoussaSelling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and discuss how to make the most of your natural strengths.
The Art of Writing Love Songs
by Pamela Phillips OlandFinally—the first songwriting guide to the most popular music genre in history! Written by a professional songwriter, The Art of Writing Love Songs provides inspiration to anyone seeking to write captivating songs about the most enduring musical subject of all. Readers will discover how to express their feelings in lyrics, master a wide scope of emotions and moods, choose an appropriate musical style, and craft beautiful songs that will woo any audience. This user-friendly guide presents technical information with precision, yet wrapped in a conversational, personal tone that&’s entertaining and easy to read. Packed with references to favorite hit songs, this must-have guide enables songwriters and musicians to understand and express love in a whole new way.
A arte de comunicar com sucesso
by Dale CarnegieSaber comunicar pode transformar a sua vida! Do autor do famoso bestseller Como fazer amigos e influenciar pessoas, chega-nos o derradeiro A arte de comunicar com sucesso. Dale Carnegie é um dos autores mais influentes de sempre! Comunicar é um dos processos mais vitais do ser humano. Dominar esse processo abre a porta a um mundo de possibilidades. Desde o momento em que nascemos que a comunicação, em todas as suas modalidades, se torna uma parte determinante da nossa existência. O acto de comunicar é uma das características mais importantes e determinantes do ser-humano. Desde o momento em que nascemos que toda a nossa existência é afectada pela forma como comunicamos com os outros e o sucesso que obtemos em relação àquilo que queremos está directamente relacionado com a forma como nos expressamos e como comunicamos os nossos desejos. Quando esta comunicação é feita com sucesso, as possibilidades são infinitas: tornamo-nos melhores pessoas, vivemos melhor, relacionamo-nos e trabalhamos melhor. Uma comunicação eficaz poderá fazer a diferença entre o sucesso e o insucesso - tanto pessoal como profissional. Saber comunicar pode transformar a sua vida! Desenvolver essa habilidade que nasce connosco é, assim, das coisas mais importantes que pode fazer por si. Dale Carnegie, um dos escritores mais bem-sucedidos do século XX, autor de mais de 50 títulos e de alguns dos livros mais vendidos e influentes de sempre, sabe como ajudá-lo nessa missão.
El arte de gestionar conflictos en la vida y la empresa: El método Nonflict
by Amir Kfir Stephen HechtEl método Nonflict, adoptado con éxito por empresas y foros de todo el mundo, es un excelente instrumento para la resolución de conflictos en el ámbito laboral, familiar y personal, y permite aprovechar también las oportunidades de crecimiento y de mejora ocultas tras esas desavenencias. ¿Cuál es la mejor manera de afrontar los desacuerdos que surgen a diario en nuestro entorno? Como afirman los autores, los conflictos son en realidad «oportunidades ocultas», y el método Nonflict permite examinar el conflicto subyacente desde los dos puntos de vista y resolverlo positivamente. Concebido como un manual eminentemente práctico y con abundantes ejemplos reales, este libro permite abordar por igual conflictos individuales o de grupo en los ámbitos más diversos, desde el de la pareja o la familia hasta el del mundo laboral. Y, gracias a su probada eficacia, el método Nonflict ha sido adoptado por empresas como Aguas Danone en España, el Grupo Salinas en México o Sakal Media Group en la India entre otras, que lo aplican en el seno de sus organizaciones y en proyectos de gran impacto social. Opiniones:«En Aguas Danone creemos en la diversidad de la fuerza de trabajo y, como en cualquier entorno de trabajo dinámico y heterogéneo, a veces surgen conflictos. Adoptamos el método Nonflict para formar a nuestros directivos con el objetivo de transformar la diversidad en un activo, y su eficacia nos ha llevado a compartirlo con el resto de la organización.»Christian Stammkoetter, director general de Aguas Danone España «El método Nonflict me fue de gran ayuda en una decisiva reunión sindical con mis empleados. Y también me permitió resolver felizmente un explosivo conflicto entre mi esposa y nuestra hija adolescente.»Jason Rosset, presidente de Accuworx «Mis alumnos han utilizado el método Nonflict para resolver conflictos muy complejos y han compartido este valioso instrumento en su entorno personal.»Jim Torczyner, profesor de trabajo social, McGill University
El arte de la comunicación eficaz y persuasiva
by Richard StoreyMuchas personas pasan parte de su tiempo comunicándose de numerosas formas con personas de diferente profesión y nivel cultural (jefes, colaboradores o clientes). En ocasiones deben plantear sus ideas y proyectos para su aceptación y puesta en práctica. Por ello, la capacidad más importante es la persuasión. Todos sabemos lo difícil que es convencer a alguien, pero existen técnicas y procedimientos que dan resultados. Una guía completa con ejemplos, ejercicios y tablas dedicados a temas como la preparación de un informe, su presentación en público, la manera de abordar una cuestión o cómo mantener una entrevista por teléfono. Un auténtico manual, completo y ameno, con el que aprenderá paso a paso todas las técnicas y les dará un toque personal.