- Table View
- List View
Mediation, Information, and Communication (Information And Behavior Ser. #Vol. 3)
by Brent D. Ruben and Leah A. LievrouwThis third volume of Information and Behavior shows broad continuities with previous volumes in this series, but it also represents an important evolution. In emphasizing theoretical advances in mediation, information, and communication processes, this volume has unifying themes at the cutting edge of communication research, linking communication with areas as far-ranging as cognitive psychology, intellectual history, social psychology, policy, and macroeconomics.A sampling of the contents indicates both continuities and discontinuities of communication research embodied in this volume. Contributions include Joseph Turow, "Mass Communication as Concept"; Gary Grumpert and Robert Cathcart, "A Theory of Mediation;" Leah Lievrouw and T. Andrew Finn, "Common Dimensions of Communication"; Joshua Meyrowitz, "Mediated and Unmediated Behavior"; Kathleen Reardon, "Teaching Children About AIDS"; Sari Thomas, "The Death of Intellectual History and the Birth of the Transient Past"; Sheizaf Rafaeli, "Interacting with Media."The second part of the work, emphasizing research and policy in specific information societies and regions, includes an opening essay by Everett M. Rogers, and follow-up studies by Judith K. Larsen on "Silicon Valley"; Quentin W. Lindsey on "The North Carolina Research Triangle"; Luis Fonseca, "High Technology in Brazil"; Ruyzo Ogasawara, "High Technology in Japan"; and Mitchell Moss, "Telecommunications and Financial Centers."The final two portions of the book cover social theory and cultural processes. They include articles by Jerry Salvaggio and Richard Nelson, "Models for Developing Telecommunications and Information Industries"; Everett M. Rogers and James Dearing, "University-Industry Technology Transfer"; Frederick Williams, "The Communications Revolution Revisited"; Rolf Wigand, "Recurring Questions about the Information Society"; Lee Thayer, "Tropes and Things"; Gordon L. Miller, "The Energy of Intelligence"; David Carr, "Thinking in Museums;" Benjamin J. Bates, "Information as an Economic Good"; Jorge Schement and Daniel Stout, "A Time-Line of Information Technology."
Mediation Theory and Practice
by Suzanne Mccorkle Melanie J. ReeseBlending theory and research with practical application, Mediation Theory and Practice, Second Edition, by Suzanne McCorkle and Melanie J. Reese, provides a thorough introduction to today’s ever expanding world of mediation, including updated research and new cases for analysis. Innovative yet practical, research-based yet readable, the book provides an overview of the basic principles of mediation in a variety of contexts to help readers understand mediation and its role in today’s society. Throughout the book, the authors help readers develop foundational mediation skills, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. Case studies and examples in every chapter, plus an appendix of role-playing scenarios, make this book ideal book for both college courses and certification training programs.
Mediation Theory and Practice
by Suzanne McCorkle Melanie J. ReeseBlending theory and research with practical application, Mediation Theory and Practice, Second Edition, by Suzanne McCorkle and Melanie J. Reese, provides a thorough introduction to today’s ever expanding world of mediation, including updated research and new cases for analysis. Innovative yet practical, research-based yet readable, the book provides an overview of the basic principles of mediation in a variety of contexts to help readers understand mediation and its role in today’s society. Throughout the book, the authors help readers develop foundational mediation skills, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. Case studies and examples in every chapter, plus an appendix of role-playing scenarios, make this book ideal book for both college courses and certification training programs.
Mediation Theory and Practice
by Melanie J. Reese Suzanne McCorkleMediation Theory and Practice, Third Edition introduces students to the process of mediation by using practical examples that show students how to better manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese help students to understand the research and theory that underlie mediation, as well as provide students with the foundational skills a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. New to the Third Edition: Expanded content on the role of evaluative mediation reflects the latest changes to the alternative dispute resolution field, helping students to distinguish between various approaches to mediation. Additional discussions around careers in conflict management familiarize students with employment opportunities for mediators, standards of professional conduct, and professional mediator competencies. New activities and case studies throughout each chapter assist students in developing their mediation competency.
Mediation Theory and Practice
by Melanie J. Reese Suzanne McCorkleMediation Theory and Practice, Third Edition introduces students to the process of mediation by using practical examples that show students how to better manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese help students to understand the research and theory that underlie mediation, as well as provide students with the foundational skills a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. New to the Third Edition: Expanded content on the role of evaluative mediation reflects the latest changes to the alternative dispute resolution field, helping students to distinguish between various approaches to mediation. Additional discussions around careers in conflict management familiarize students with employment opportunities for mediators, standards of professional conduct, and professional mediator competencies. New activities and case studies throughout each chapter assist students in developing their mediation competency.
Mediatisation of Emotional Life (Routledge Research in Cultural and Media Studies)
by Katarzyna Kopecka-Piech Mateusz SobiechThis volume brings together an international team of authors to investigate a wide range of issues concerning the fundamental role of media technologies in shaping contemporary emotional life. Chapters explore key aspects of the mediatisation of emotional life, feelings and interpersonal relations: love, intimacy, loneliness, friendship, family relations, erotic, sexual and romantic experiences. The authors explain the key aspects of strong user–media relationships and human relationships based on media use and investigate problems such as the formation of identity based on social media, the role of communication applications and the effects of mobile and locative media on our relationships, as well as artificial intelligence, on our perception of our emotions. With a focus on new media, the book also draws on the scope of traditional media that express and shape emotions, taking into account the classic approaches to emotionality of messages from the perspective of film creators and recipients. This cutting-edge collection will be of interest to scholars and students of media and communication studies, especially digital media and new technologies, psychology, pedagogy, sociology of everyday life and cultural studies. Chapter 5 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution 4.0 license https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003254287-8/love-jono-van-belle?context=ubx&refId=0deb9108-cd9e-4d98-b0b8-4f4ce1cce4c0 Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution 4.0 license https://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003254287-13/family-relations-tiina-r%C3%A4is%C3%A4?context=ubx&refId=2dec0bcd-cbba-493c-bbec-8cb5c6bd0086
Mediatization of Politics
by Frank Esser Jesper Str�mb�ckThe first book-long analysis of the 'mediatization of politics', this volume aims to understand the transformations of the relationship between media and politics in recent decades, and explores how growing media autonomy, journalistic framing, media populism and new media technologies affect democratic processes.
The Mediator's Handbook
by Caroline C. Packard Eileen Stief Jennifer E. BeerThe popular The Mediator's Handbook presents a time-tested, adaptable model for helping people work through conflict. Extensively revised to incorporate recent practice and thinking, the accessible manual format lays out a clear structure for new and occasional mediators while offering a detailed, nuanced resource for professionals. Starting with a new chapter on assessing conflict and bringing people to the table, the first section explains the process step by step, from opening conversations and exploring the situation through the phases of finding resolution--deciding on topics, reviewing options, and testing agreements. The "Toolbox" section details the concepts and skills a mediator needs in order to: Understand the conflict Support the people Facilitate the process Guide decision-making Throughout the book, the emphasis is on what the mediator can do or say now, and on the underlying principles and core methods that can help the mediator make wise choices. Long a popular course textbook for high schools, universities, and training programs, The Mediator's Handbook is also a valued desk reference for professional mediators and a practical guide for managers, organizers, teachers, and anyone working with clients, customers, volunteers, committees, or teams. Jennifer E. Beer, PhD, mediates organizational conflicts, facilitates meetings, and offers related workshops, regularly teaching a negotiation course at Wharton (University of Pennsylvania). Caroline C. Packard, JD led Friends Conflict Resolution Programs for fifteen years and is an organizational conflict response specialist and mediator based in Philadelphia, Pennsylvania. Eileen Stief developed the mediation process presented in the Handbook, training a generation of mediators to work with community, multi-party, and environmental disputes.
The Mediator's Toolkit: Formulating and Asking Questions for Successful Outcomes
by Gerry O'Sullivan“Dives deep into the psychology of information and emotion in conflict situations . . . Highly recommended for facilitators and negotiators as well as mediators.” —Jennifer Beer, author of The Mediator’s Handbook and negotiation instructor at Wharton School, University of PennsylvaniaKnowing how to formulate and ask incisive questions to get to the core of a conflict, challenge entrenched thinking, and shift perspectives is the key to successful conflict resolution. The Mediator’s Toolkit employs the author’s powerful “S Questions Model” to provide readers with the skills and tools to do just that. It addresses four dimensions of successful questions for mediation: the subject matter dimension, the structure dimension, the information-seeking dimension, and the shifting thinking dimension. The toolkit clearly explains:The theory behind each question type, including exploration of relevant neuroscience and psychologyThe purpose of different types of questionsHow the questions workWhen to use different types of questionsHow to build and apply questions to mediation in a non-threatening wayThis essential practical guide will radically sharpen, focus, and improve the questioning skills of qualified mediators, students, lecturers, trainers, and those using questions to challenge and effect change, in any context.
The Mediatrician's Guide: A Joyful Approach to Raising Healthy, Smart, Kind Kids in a Screen-Saturated World
by Michael Rich, MD, MPHGain the confidence you need to raise a child well in the digital age.In this positive, science-based approach, Dr. Michael Rich addresses your questions and concerns about your childrens&’ screen time and media use. The Mediatrician&’s Guide empowers you to guide your family toward smart and healthy digital choices.Known as the &“Mediatrician&” due to his acclaimed work as a pediatrician, child health researcher, and children&’s media specialist, Dr. Rich presents a compassionate and encouraging look at the reality of growing up in a screen-saturated world. You won&’t find fearmongering here—just accessible explanations, case studies, and practical tips to help your kids thrive in a technology-rich environment and emerge as happy, well-informed, empathetic adults.Features include:Ask the Mediatrician: Questions and answers based on Dr. Rich&’s long-running advice column and podcastMedia Rx: Prescriptive content based on insights from the Digital Wellness Lab and the Clinic for Interactive Media and Internet DisordersYou Can: Straightforward instructions for what you can do to guide your child in the digital landscapeDigital Wellness Primer: A one-stop resource for actionable advice that you can customize for your family&’s specific needsBacked by evidence as well as decades of professional and personal practice, The Mediatrican's Guide will give you peace of mind and your kids much-needed tools to navigate the digital environment in a way that reduces the risks to their physical and mental health and their emotional and social development..&“A caring, wise, and joyful guide to the possibilities and the perils of our increasingly more digital existence.&”—Marlo Thomas, activist, actor, and author&“This book is a must-have and will soon become your best friend, full of daily tips and long-lasting wisdom.&”—Sanjay Gupta, MD,associate professor of neurosurgery, Emory, and chief medical correspondent, CNN
MediaWriting: Print, Broadcast, Online, and Public Relations
by Ronald D. Smith Janet E. Ramsey W. Richard Whitaker Deborah A. Silverman Brian S. Meyer Joe MarrenAccessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
MediaWriting: Print, Broadcast, and Public Relations
by W. Richard Whitaker Janet E. Ramsey Ronald D. SmithMediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications Two new chapters on lead writing and new new media A separate chapter focused solely on ethics Explanatory "how to" boxes that help students understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition’s companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.
MediaWriting: Print, Broadcast, and Public Relations
by W. Richard Whitaker Ronald D. Smith Janet E. RamseyMediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
The Medical Phraseology Guide for Superior Patient Safety: How to Improve Communications Between Caregivers
by Jerome CrosIn patient care, inaccuracy often leads to error: the patient does not receive the right medication, the nurse is mistaken about the patient, the doctor is mistaken about the condition. Human error in care is now a well-known occurrence, and medicine has borrowed many tools from aviation to improve safety, such as simulation training, limitation of working time, use of checklists, and so forth. All these tools contribute to improving human factors in healthcare. Often due to the lack of communication between professionals, healthcare accidents are avoidable. The only solution is the standardization of communication through phraseology. But make no mistake, the subject of communication is vast and much more complex to teach than we imagine. Communication is not only an exchange of words, of meaning, of a sender-receiver scheme; it also carries the essence of all social and cooperative life by its tone, by its moment, by the listening and availability it demands from the other person, by the words chosen, by those not said voluntarily, and those referred to as “tacit” (what we no longer need to say but the other guesses). The Medical Phraseology Guide for Superior Patient Safety: How to Improve Communications Between Caregivers, through concrete and proven examples, gives readers the keys to improve communication with their healthcare colleagues. The author proposes 26 rules that are detailed and easy applicable in everyday life. These rules are inspired by the tools and checklist developed and used by commercial airline pilots. Today, more than ever, caregivers face new situations, and they have to adapt to caring for an unusual number of patients, sometimes in new environments. Given this new environment, it becomes clear that teamwork and communication are indispensable tools for improving efficiency and safety in patient care.
Medien-Frames und ihre Entstehung
by Matthias PotthoffMedien-Frames sind Muster von Aussagen, die in medialen Diskursprodukten wiederholt gemeinsam auftreten. Ihnen wird die Eigenschaft zugesprochen, eine bestimmte Sichtweise zu dem behandelten Thema nahezulegen und Rezipientenmeinungen zu beeinflussen. Matthias Potthoff thematisiert, welche Faktoren einen Einfluss auf die Entstehung von Medien-Frames haben. Dazu präsentiert er ein Modell, das Einflussfaktoren auf Personen-, Organisations- und Länderebene sowie durch Ereignisse entstehende Einflüsse umfasst. Abschließend demonstriert der Autor den Nutzen dieses Modells anhand einer empirischen Fallstudie zum EU-Beitritt der Türkei.
Medien - Rituale - Tod: Digitale Praktiken im Kontext von Trauer und Totenerinnerung
by Patrick NehlsPatrick Nehls widmet sich in diesem Buch den Verwicklungen von Medien und Ritualen in tiefgreifend mediatisierten Gesellschaften und analysiert deren konkrete Ausdrucksformen am Beispiel von Trauer und Totenerinnerung im Internet. Dazu untersucht der Autor Beiträge, die auf Instagram mit dem #beerdigung veröffentlicht worden sind und führt Interviews mit Menschen, die digitale und soziale Medien im Rahmen einer Verlusterfahrung genutzt haben. Auf Basis der Studien und der theoretischen Auseinandersetzung mit Konzepten aus den Medien-, Kultur- und Religionswissenschaften, der Soziologie und den Cultural Studies, konzipiert der Autor ein Modell zur Beschreibung von Medien und Ritualen, das nicht nur im Kontext von Trauer und Totenerinnerung angewandt werden kann.
Medien und Gewalt: Überblick über den aktuellen Stand der Forschung und der Theoriediskussion (essentials)
by Michael KunczikDieses essential befasst sich mit dem aktuellen Stand der Forschung und der Theoriediskussion zu den Wirkungen von Mediengewalt. Der Autor diskutiert hierf#65533;r auch die Befunde zum Erfolgspotenzial unterschiedlicher medienp#65533;dagogischer Ma#65533;nahmen von Eltern und die Probleme schulischer Medienp#65533;dagogik. Michael Kunczik geht der Frage nach, welche Gruppen besonders gef#65533;hrdet sind und dokumentiert, dass die Medien-und-Gewalt-Forschung eine lange Tradition besitzt. Das Res#65533;mee ist, dass trotz des Gefahrenpotenzials kein Anlass zum Kulturpessimismus besteht: Die Mehrheit der Rezipienten wird nicht negativ beeinflusst.
Medien- und Internetmanagement
by Bernd W. WirtzDer Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt. Dieses Buch behandelt das Medienmanagement für die elektronischen und printbasierten Medien. Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschöpfungsstrukturen, Geschäftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt. Darüber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.
Medien- und Kommunikationswissenschaft der Zukunft: Chancen, Potenziale, Herausforderungen
by Sandra Diehl Tobias Eberwein Larissa Krainer Franzisca WederIn einer sich schnell verändernden und immer wieder durch globale Krisen provozierten Medien- und Kommunikationslandschaft sind die medien- und kommunikationswissenschaftlichen Disziplinen herausgefordert, sich mit systemischen, strukturellen und thematischen Transformationsprozessen zu beschäftigen. Insbesondere Medienökonomie, Medienethik und Journalismusforschung bearbeiten aktuelle Probleme und Fragen rund um die technologische Konvergenz der Produktion und die Nutzung von Medien sowie das ökonomische Potenzial und die ethischen Grenzen der Arbeit von Medienunternehmen und des Journalismus. Der Band greift aktuelle Transformationsprozesse auf systemischer und thematischer Ebene auf, widmet sich ethischen Herausforderungen und bezieht epistemologische Veränderungen in der Medien- und Kommunikationswissenschaft mit ein. Er richtet sich damit an Forschende und Studierende in der Medien- und Kommunikationswissenschaft und deren Schwester-Disziplinen wie Wirtschaftswissenschaften, Philosophie oder Nachhaltigkeitsstudien und an Medienpraktiker:innen.
Medien und Kultur (Medienwissen kompakt)
by Gunter ReusMedien bestimmen unseren Alltag in jeder Lebenslage. Viele Menschen empfinden ihre Macht aber als gefährlich für die gesellschaftliche Kultur. Gunter Reus zeigt dagegen, wie sehr ein Gemeinwesen auf der kulturellen Leistung der Massenmedien aufbaut. Der Autor bedient sich dabei eines weiten Kulturbegriffs und zeichnet nach, wie sie Errungenschaften der Menschheit historisch ausgeformt haben. Ohne Medien gäbe es keine einheitliche Sprache und keinen Austausch von Information und Wissen, wie wir ihn kennen. Es gäbe keine Ausbalancierung sozialer Interessen, keine Kontrolle von Macht, keine Orientierung auf das Gemeinwohl, kein Kunstleben. Auch im Internetzeitalter bleiben Massenmedien, bei aller notwendigen Kritik an ihren Schattenseiten, unverzichtbar als Kulturträger. Sie sorgen für die Transparenz politischen Handelns ebenso wie für die (potentielle) Teilhabe aller am Kunstgeschehen. Damit prägen sie die Kultur der Demokratie wie auch die Kultur in der Demokratie entscheidend mit.
Medienhandeln zwischen Kompetenz, Performanz und Literacy
by Christine W. Trültzsch-WijnenDas Buch diskutiert die soziale und individuelle Bedingtheit von Medienkompetenz. Im Mittelpunkt steht die Frage, wie sich das Medienhandeln von Individuen im Hinblick auf deren Medienkompetenz, im Sinne eines sicheren und selbstbestimmten Handelns im Umgang mit Medien, erklären und beurteilen lässt. Dies setzt eine Betrachtung des Medienhandelns vor dem Hintergrund der Beziehungen zwischen der Kompetenz zu Handeln, als Summe von Fähigkeiten, Fertigkeiten und Wissen sowie der kognitiven Beherrschung von Regeln des Verhaltens (moralische Regeln, rechtliche Regeln sowie Regeln der Klugheit), und der Performanz, als tatsächliches Handeln eines Individuums, voraus. Dabei wird auf theoretischer Ebene der Frage nach der sozialen Determinierung eines selbstbestimmten Handelns im Umgang mit Medien einschließlich dafür erforderlicher Fähigkeiten, Fertigkeiten sowie des damit verbundenen Wissens nachgegangen. Außerdem wird das Verhältnis des deutschsprachigen Medienkompetenzdiskurses zum internationalen Diskurs über media literacy erläutert. Es werden Gemeinsamkeiten und Unterschiede herausgearbeitet und Potentiale für eine gegenseitige Befruchtung beider Perspektiven aufgezeigt. Darüber hinaus wird die empirische Relevanz und Anwendbarkeit dieser theoretischen Überlegungen anhand zweier Studien illustriert.
Medienkommunikation in Bewegung
by Jeffrey Wimmer Maren HartmannIn heutigen Gesellschaften stehen soziale, informationelle und räumliche Mobilität und digitale Kommunikationsmedien in einem engen Zusammenhang. Medien werden dabei nicht nur immer mobiler, sondern die Menschen verwenden sie auch zunehmend zum Zwecke kommunikativer Mobilität. Die vielfältigen Dimensionen individueller wie gesellschaftlicher Mobilitäts- und Mobilisierungsprozesse werden aus einer kommunikations- und mediensoziologischen Perspektive sowohl theoretisch als auch empirisch verortet. Dabei werden die Erträge bisheriger Forschungsansätze kritisch reflektiert und ein Blick auf zukünftige Forschungsherausforderungen geworfen und damit neue Impulse für die Diskussion geliefert.
Medienmanagement und öffentliche Kommunikation: Der Einsatz von Medien in Unternehmensführung und Marketing
by Thomas BeckerWie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.
Medienökonomie
by Hanno BeckWer wissen will, wie Medien funktionieren, muss ihre Ökonomie verstehen. Was ist das Besondere an Medien? Welchen ökonomischen Zwängen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken ändern? Diese und weitere Fragen werden in dem Buch diskutiert. Die Inhalte sind praxisnah und lebendig dargestellt, für die Neuauflage wurden sie aktualisiert.