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Metaphor Wars
by Gibbs Raymond W. Jr.The study of metaphor is now firmly established as a central topic within cognitive science and the humanities. We marvel at the creative dexterity of gifted speakers and writers for their special talents in both thinking about certain ideas in new ways, and communicating these thoughts in vivid, poetic forms. Yet metaphors may not only be special communicative devices, but a fundamental part of everyday cognition in the form of 'conceptual metaphors'. An enormous body of empirical evidence from cognitive linguistics and related disciplines has emerged detailing how conceptual metaphors underlie significant aspects of language, thought, cultural and expressive action. Despite its influence and popularity, there have been major criticisms of conceptual metaphor. This book offers an evaluation of the arguments and empirical evidence for and against conceptual metaphors, much of which scholars on both sides of the wars fail to properly acknowledge.
Metatranslation: Essays on Translation and Translation Studies (Key Thinkers on Translation)
by Theo HermansMetatranslation presents a selection of 14 key essays by leading theorist, Theo Hermans, covering a span of almost 40 years. The essays trace Hermans’ work and demonstrate how translation studies has evolved from the 1980s into the much more diverse and self-reflexive discipline it is today. The book is divided into three main sections: the first section explores the status and central concerns of translation studies, including the growing interest in sociological, ideological and ethical approaches to translation; the second section investigates the key concepts of translation norms and of the translator’s presence, or positioning, in translated texts; the historical essays in the final section are concerned with both modern and early modern discourses on translation and with the use of translation as an instrument of war and propaganda. This synthesis of the work of a highly influential pioneer in translation studies is essential reading for researchers, scholars and advanced students of translation studies, intercultural studies and comparative literature.
Metaverse Communication and Computing Networks: Applications, Technologies, and Approaches
by Dinh Thai Hoang Diep N. Nguyen Cong T. Nguyen Ekram Hossain Dusit NiyatoMetaverse Communication and Computing Networks Understand the future of the Internet with this wide-ranging analysis “Metaverse” is the term for applications that allow users to assume digital avatars to interact with other humans and software functions in a three-dimensional virtual space. These applications and the spaces they create constitute an exciting and challenging new frontier in digital communication. Surmounting the technological and conceptual barriers to creating the Metaverse will require researchers and engineers familiar with its underlying theories and a wide range of technologies and techniques. Metaverse Communication and Computing Networks provides a comprehensive treatment of Metaverse theory and the technologies that can be brought to bear on this new pursuit. It begins by describing the Metaverse’s underlying architecture and infrastructure, physical and digital, before addressing how existing technologies are being adapted to its use. It concludes with an overview of the challenges facing the Metaverse. The result is a thorough introduction to a subject that may define the future of the internet. Metaverse Communication and Computing Networks readers will also find: Detailed treatment of technologies, including artificial intelligence, Virtual Reality, Extended Reality, and more Analysis of issues including data security, ethics, privacy, and social impact A real-world prototype for Metaverse applications Metaverse Communication and Computing Networks is a must-own for researchers and engineers looking to understand this growing area of technology, and entrepreneurs interested in establishing Metaverse businesses.
Methoden der empirischen Kommunikationsforschung
by Friederike Koschel Alexander Haas Hans-Bernd BrosiusDieses Buch ist eine Einführung in die wesentlichen Methoden der empirischen Kommunikationswissenschaft. Es wendet sich insbesondere an Studierende der Kommunikations- und Medienwissenschaft, die erste Erfahrung mit empirischen Methoden sammeln, und eignet sich als vertiefende Begleitung einführender Vorlesungen und als praxisorientierte Handreichung für Methodenübungen. Leichte Verständlichkeit, Anwendungsorientierung und eine klare Gliederung sind die Haupteigenschaften dieses Lehrbuchs.
Methodisches Content Marketing: Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung
by Gerrit GrunertDieses Buch vermittelt, wie Sie Content-Marketing-Strategien Schritt für Schritt in Ihrem Unternehmen implementierenIn seinem Buch „Content Marketing mit System“ vermittelt Autor Gerrit Grunert Unternehmern und Marketern die wichtigsten Strategien und Methoden des Content Marketings. Er widmet sich hierfür allen Dimensionen der Marketing-Disziplin – von der Planung über die Konzeption bis zur Content Distribution. Die übersichtliche Darstellung und konkrete Praxisbeispiele tragen dazu bei, dass der Inhalt leicht verständlich ist.Wichtige Tools und Messgrößen für Ihren UnternehmenserfolgGerrit Grunert gelingt es mit seinem Buch aber nicht nur, die wichtigsten Methoden und Strategien im Content Marketing praxisorientiert zu vermitteln, indem er die verschiedenen Einzeldisziplinen und deren Ziele vorstellt. Mit seinem Werk gibt er Ihnen zusätzlich eine Toolbox voller nützlicher Werkzeuge an die Hand, die Ihnen dabei helfen, Content Marketing in Ihrem Unternehmen effizient umzusetzen. (131)
Methodological and Ontological Principles of Observation and Analysis: Following and Analyzing Things and Beings in Our Everyday World (Routledge Studies in Communication, Organization, and Organizing)
by François Cooren Fabienne MalboisIn our daily experiences, we feel, perceive, designate, invoke or comment on a plurality of beings: people, artifacts, technologies, institutions, projects, animals, divinities, emotions, cultures, ideologies or opinions that are part of our world. While these beings are all part of our world, they present various forms of existence. Echoing recent developments in existential anthropology, Communication as Constitutive of Organization (CCO) research, and Actor Network Theory, here scholars from a variety of disciplines discuss how they study the types of beings that have been at the core of their respective research. Reflecting on the specific mode of existence, presence and action of the being they follow, they reveal the methodological innovations they deploy in order to analyze excerpts of field notes, filmed interactions, conversations, pictures, newspapers, narratives, etc.
Methodologies and Techniques for Advanced Maintenance
by Lorenzo FedeleThe management of technical plants for productivity and safety is generally a complex activity, particularly when many plants in one territory are affected, quality guarantees and cost results are required, and the technology involved is heterogeneous and innovative. To enable readers to manage technical plants efficiently, despite the above complications, Methodologies and Techniques for Advanced Maintenance presents theories, methodologies and practical tools for the realization of an intelligent maintenance management system for distant monitoring. It also covers the development and running of a remote control center. The so-called granted availability management system (GrAMS) was conceived to enable organizations involved in technical-industrial plant management to move towards "well known availability" and "zero failures" management. In particular, Methodologies and Techniques for Advanced Maintenance deals with the diagnostic aspects and safety levels of technical plants (such as elevators, thermo-technical plants, etc.). The author also discusses the usage of ad hoc designed software analysis tools based on neural networks and reliability indicators. Methodologies and Techniques for Advanced Maintenance is a useful text for practitioners and researchers in maintenance and facilities. Its application spans industrial, plant, technological, infrastructure and civil fields.
Methodologies for the Rhetoric of Health & Medicine
by J. Blake Scott Lisa MelonconThis volume charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of health and medicine. In offering an expanded, behind-the-scenes view of rhetorical methodologies, it advances the larger goal of differentiating the rhetoric of health and medicine as a distinct but pragmatically diverse area of study, while providing rhetoricians and allied scholars new ways to approach and explain their research. Collectively, the volume’s 16 chapters: Develop, through extended examples of research, creative theories and methodologies for studying and engaging medicine’s high-stakes practices. Provide thick descriptions of and heuristics for methodological invention and adaptation that meet the needs of needs of new and established researchers. Discuss approaches to researching health and medical rhetorics across a range of contexts (e.g., historical, transnational, socio-cultural, institutional) and about a range of ethical issues (e.g., agency, social justice, responsiveness).
Methods for Studying Language Production
by Lise Menn Nan Bernstein RatnerIn this volume, which simultaneously honors the career contributions of Jean Berko Gleason and provides an overview of a broad and increasingly important research area, a panel of highly productive language researchers share and evaluate methods of eliciting and analyzing language production across the life span and in varying populations. Chapters address a wide variety of historical and evolving approaches to data collection for the study of morphosyntax, the lexicon, and pragmatics, both laboratory-based and naturalistic. Special concerns that arise in the study of atypical child development, aging, and second language acquisition are a focus of the discussion.
Methods of Historical Analysis in Electronic Media (Routledge Communication Series)
by Donald G. GodfreyMethods of Historical Analysis in Electronic Media provides a foundation for historical research in electronic media by addressing the literature and the methods--traditional and the eclectic methods of scholarship as applied to electronic media. It is about history--broadcast electronic media history and history that has been broadcast, and also about the historiography, research written, and the research yet to be written.Divided into five parts, this book:*addresses the challenges in the application of the historical methods to broadcast history;*reviews the various methods appropriate for electronic-media research based on the nature of the object under study;*suggests new approaches to popular historical topics;*takes a broad topical look at history in broadcasting; and*provides a broad overview of what has been accomplished, a historian's challenges, and future research.Intended for students and researchers in broadcast history, Methods of Historical Analysis in Electronic Media provides an understanding of the qualitative methodological tools necessary for the study of electronic media history, and illustrates how to find primary sources for electronic media research.
Methods of Text and Discourse Analysis: In Search of Meaning
by Michael Meyer Ruth Wodak Eva Vetter Stefan Titscher'This volume is the most comprehensive overview to date of sociologically orientated approaches to text and discourse analysis and is worth reading even for those who are interested only in purely linguistiv approaches to text and discourse. Its main merit, I think, is that it intorduces approaches which up to now have hardley been admitted into the universe of scientific discourse' - Discourse Studies Methods of Text and Discourse Analysis provides the most comprehensive overview currently available of linguistic and sociological approaches to text and discourse analysis. Among the 10 linguistic and sociological models surveyed in this book some of the more important are Grounded Theory, Content Analysis, Conversation Analysis and Critical Discourse Analysis. The book presents each approach according to a standardised format, which allows for direct systematic comparisons. The fully annotated lists of sources provide readers with an additional means of evaluation of the competing analytical methods. Interdisciplinary and international in its aims, Methods of Text and Discourse Analysis suggests the benefits both linguists and sociologists will derive from a more intimate knowledge of each others' methods and procedures.
El método H.A.B.L.A: Imagen verbal en 5 sencillos pasos
by Álvaro GordoaAprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®. Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en público y gozar de los beneficios de la comunicación de alto impacto. Con recomendaciones que podrás implementar de inmediato y sorprendentes revelaciones que desmitifican la dificultad de hablar en público. Figuras públicas opinan sobre este libro: "El saber hablar en público es de las habilidades que más admiro y Alvaro ha hecho de esto algo sencillo y divertido. De primera mano les garantizo que este método les cambiará la vida. A partir de hoy simplemente ¡H.A.B.L.A.!" -Martha Debayle, empresaria y comunicadora, reconocida como una de las mujeres más influyentes de Latinoamérica- "Hablar en público no es sólo para los políticos, hoy todos tenemos la necesidad de hacerlo bien y con claridad. Alvaro Gordoa, con El Método H.A.B.L.A., nos enseña cómo." -Fernando Lerdo de Tejada, ex vocero de la Presidencia de la República y experto en cabildeo y comunicación- "De El Método H.A.B.L.A. aprendí muchas cosas que uso diariamente en mi vida profesional. Alvaro te enseña a disfrutarlo tanto, que hablar en público pasa de ser una preocupación a una adicción." -Yordi Rosado, conductor, productor, conferencista y autor bestseller- "Con El Método H.A.B.L.A. los lectores entenderán muy fácilmente los principios de la oratoria y podrán enfrentar a un público y expresar sus ideas con claridad. Es un método que recomiendo ampliamente." -Antonio Asali, V.P. de Comunicación Verbal de la Asociación Mexicana de Consultores Políticos-
El método H.A.B.L.A: Imagen verbal en 5 sencillos pasos
by Álvaro GordoaAprende a comunicarte con los demás de manera asertiva y alcanza el éxito en tu vida. El Método H.A.B.L.A. te permitirá capacitarte directamente con el principal maestro y especialista en el tema de la Imagen Verbal ®. Hablar lo hace cualquiera. Penetrar en la mente del otro, necesita de un método. En este libro encontrarás un sencillo y divertido camino a seguir, con todas las claves para hablar en público y gozar de los beneficios de la comunicación de alto impacto. Con recomendaciones que podrás implementar de inmediato y sorprendentes revelaciones que desmitifican la dificultad de hablar en público. Figuras públicas opinan sobre este libro: "El saber hablar en público es de las habilidades que más admiro y Alvaro ha hecho de esto algo sencillo y divertido. De primera mano les garantizo que este método les cambiará la vida. A partir de hoy simplemente ¡H.A.B.L.A.!" -Martha Debayle, empresaria y comunicadora, reconocida como una de las mujeres más influyentes de Latinoamérica- "Hablar en público no es sólo para los políticos, hoy todos tenemos la necesidad de hacerlo bien y con claridad. Alvaro Gordoa, con El Método H.A.B.L.A., nos enseña cómo." -Fernando Lerdo de Tejada, ex vocero de la Presidencia de la República y experto en cabildeo y comunicación- "De El Método H.A.B.L.A. aprendí muchas cosas que uso diariamente en mi vida profesional. Alvaro te enseña a disfrutarlo tanto, que hablar en público pasa de ser una preocupación a una adicción." -Yordi Rosado, conductor, productor, conferencista y autor bestseller- "Con El Método H.A.B.L.A. los lectores entenderán muy fácilmente los principios de la oratoria y podrán enfrentar a un público y expresar sus ideas con claridad. Es un método que recomiendo ampliamente." -Antonio Asali, V.P. de Comunicación Verbal de la Asociación Mexicana de Consultores Políticos-
El método Kamala
by Rupert L. SwamAprende los hábitos diarios de Kamala Harris para lograr tus metas. Kamala Harris ha hecho historia. No solo se ha convertido en la primera mujer en ocupar el cargo de vicepresidenta de Estados Unidos, sino que es también la primera persona afroamericana en este puesto. Sin embargo, su camino no ha sido fácil y tampoco parece que vaya a acabar aquí. El método Kamala nos presenta los cien aspectos decisivos en la vida de Harris: sus hábitos, sus puntos de inflexión, su modo de enfrentarse a los conflictos... Los detalles del día a día son lo que construyen el destino de cada uno, y este libro nos acerca a los de una mujer hecha a sí misma para poder aplicarlos a nuestra vida.
El método Obama: Las 100 claves comunicativas del hombre que ha revolucionado el mundo
by Rupert L. SwamAplica en tu vida cotidiana las estrategias de éxito de Barack Obama. La campaña que llevó a Barack Obama, un afroamericano hijo de inmigrante, a ocupar la presidencia de Estados Unidos estuvo marcada por una capacidad de comunicación extraordinaria que rompió esquemas. El método Obama es un manual práctico que recoge en cien capítulos breves la forma en que el «Kennedy del siglo XXI» transmitió sus mensajes: desde la importancia de la retórica, el cuidado de la imagen y el dominio del protocolo (incluso para saltárselo), hasta cómo reafirmar la identidad, liderar grupos humanos y, principalmente, desarrollar el carisma personal. Con todo ello construiremos una estrategia comunicativa eficaz para alcanzar el éxito en la vida personal y profesional, y en situaciones cotidianas tan concretas como una entrevista de trabajo, una presentación en público o una primera cita sentimental.
Metric Power
by David BeerThis book examines the powerful and intensifying role that metrics play in ordering and shaping our everyday lives. Focusing upon the interconnections between measurement, circulation and possibility, the author explores the interwoven relations between power and metrics. He draws upon a wide-range of interdisciplinary resources to place these metrics within their broader historical, political and social contexts. More specifically, he illuminates the various ways that metrics implicate our lives - from our work, to our consumption and our leisure, through to our bodily routines and the financial and organisational structures that surround us. Unravelling the power dynamics that underpin and reside within the so-called big data revolution, he develops the central concept of Metric Power along with a set of conceptual resources for thinking critically about the powerful role played by metrics in the social world today.
Metrics at Work: Journalism and the Contested Meaning of Algorithms
by Angele ChristinThe starkly different ways that American and French online news companies respond to audience analytics and what this means for the future of newsWhen the news moved online, journalists suddenly learned what their audiences actually liked, through algorithmic technologies that scrutinize web traffic and activity. Has this advent of audience metrics changed journalists’ work practices and professional identities? In Metrics at Work, Angèle Christin documents the ways that journalists grapple with audience data in the form of clicks, and analyzes how new forms of clickbait journalism travel across national borders.Drawing on four years of fieldwork in web newsrooms in the United States and France, including more than one hundred interviews with journalists, Christin reveals many similarities among the media groups examined—their editorial goals, technological tools, and even office furniture. Yet she uncovers crucial and paradoxical differences in how American and French journalists understand audience analytics and how these affect the news produced in each country. American journalists routinely disregard traffic numbers and primarily rely on the opinion of their peers to define journalistic quality. Meanwhile, French journalists fixate on internet traffic and view these numbers as a sign of their resonance in the public sphere. Christin offers cultural and historical explanations for these disparities, arguing that distinct journalistic traditions structure how journalists make sense of digital measurements in the two countries.Contrary to the popular belief that analytics and algorithms are globally homogenizing forces, Metrics at Work shows that computational technologies can have surprisingly divergent ramifications for work and organizations worldwide.
Metro Dailies in the Age of Multimedia Journalism
by Mary Lou NemanicThe death of the daily newspaper in the internet age has been predicted for decades. While print newspapers are struggling from drops in advertising and circulation, their survival has been based on original reporting. Instead of a death knell, metro dailies are experiencing an identity crisis—a clash between traditional print journalism’s formality and detail and digital journalism’s informality and brevity. In Metro Dailies in the Age of Multimedia Journalism, Mary Lou Nemanic provides in-depth case studies of five mid-size city newspapers to show how these publications are adapting to the transition from print-only to multiplatform content delivery—and how newsroom practices are evolving to address this change. She considers the successes when owners allow journalists to manage their newspapers—to ensure production of quality journalism under the protection of newspaper guilds—as well as how layoffs and resource cutbacks have jeopardized quality standards. Arguing for an integrated approach in which print and online reporting are considered complementary and visual journalism is emphasized across platforms, Nemanic suggests that there is a future for the endangered daily metro newspaper.
Metro Newspaper Journalists in China: The Aspiration-Frustration-Reconciliation Framework (Routledge Focus on Journalism Studies)
by Zhaoxi (Josie) LiuThis book explores how journalists at local metro papers in a south-western China metropolis give meaning to their work and how these meanings are shaped by the specific social environment within which these journalists operate. These metro papers provide the bulk of daily news to the general public in China, yet are often understudied compared to the country’s party news outlets. Informed by fieldwork in four metro newspapers, the book puts forward a grounded theory for exploring journalists’ occupational culture: the aspiration-frustration-reconciliation framework.
The Mexican Press and Civil Society, 1940–1976: Stories from the Newsroom, Stories from the Street
by Benjamin T. SmithMexico today is one of the most dangerous places in the world to report the news, and Mexicans have taken to the street to defend freedom of expression. As Benjamin T. Smith demonstrates in this history of the press and civil society, the cycle of violent repression and protest over journalism is nothing new. He traces it back to the growth in newspaper production and reading publics between 1940 and 1976, when a national thirst for tabloids, crime sheets, and magazines reached far beyond the middle class.As Mexicans began to view local and national events through the prism of journalism, everyday politics changed radically. Even while lauding the liberty of the press, the state developed an arsenal of methods to control what was printed, including sophisticated spin and misdirection techniques, covert financial payments, and campaigns of threats, imprisonment, beatings, and even murder. The press was also pressured by media monopolists tacking between government demands and public expectations to maximize profits, and by coalitions of ordinary citizens demanding that local newspapers publicize stories of corruption, incompetence, and state violence. Since the Cold War, both in Mexico City and in the provinces, a robust radical journalism has posed challenges to government forces.
México dividido
by Ricardo HomsUn libro que aborda el análisis de la identidad del mexicano a partir del impacto cultural de la globalización en el estilo de vida de las nuevas generaciones, la conformación de los nuevos modelos aspiracionales, los nuevos valores morales y el impacto de las tecnologías en la conducta cotidiana desde la perspectiva de un pasado descrito con falta de veracidad.La globalización está poniendo en evidencia rasgos de identidad de una idiosincrasia compleja que hoy está frenando el desarrollo de la sociedad mexicana. La globalización hoy es una vitrina en tiempo real que nos exhibe en alta definición.Se percibe fuerte presión de la cultura global hacia quienes habitamos nuestro país, fenómeno que provoca un choque de valores que ha impactado nuestra estructura social, generando nuevas conductas que antes eran desconocidas. Por ello se hace necesario recurrir al análisis de nuestra idiosincrasia para identificar el punto de encuentro que nos permita convivir con el resto del mundo sin perder nuestra individualidad.Divided MexicoA book that addresses the analysis of Mexican identity from the cultural impact of globalization on the lifestyle of new generations, the conformation of new aspirational models, new moral values and the impact of technologies on daily behavior from the perspective of a past described with a lack of veracity.Globalization is revealing identity traits of a complex idiosyncrasy that today is holding back the development of Mexican society. Globalization today is a real time showcase that exhibits us in high definition.We perceive strong pressure from the global culture towards those who live in our country, a phenomenon that provokes a clash of values that has impacted our social structure, generating new behaviors that were previously unknown. Therefore, it is necessary to analyze our idiosyncrasy in order to identify the meeting point that allows us to coexist with the rest of the world without losing our individuality.
México dividido
by Ricardo HomsUn libro que aborda el análisis de la identidad del mexicano a partir del impacto cultural de la globalización en el estilo de vida de las nuevas generaciones, la conformación de los nuevos modelos aspiracionales, los nuevos valores morales y el impacto de las tecnologías en la conducta cotidiana desde la perspectiva de un pasado descrito con falta de veracidad.La globalización está poniendo en evidencia rasgos de identidad de una idiosincrasia compleja que hoy está frenando el desarrollo de la sociedad mexicana. La globalización hoy es una vitrina en tiempo real que nos exhibe en alta definición.Se percibe fuerte presión de la cultura global hacia quienes habitamos nuestro país, fenómeno que provoca un choque de valores que ha impactado nuestra estructura social, generando nuevas conductas que antes eran desconocidas. Por ello se hace necesario recurrir al análisis de nuestra idiosincrasia para identificar el punto de encuentro que nos permita convivir con el resto del mundo sin perder nuestra individualidad.Divided MexicoA book that addresses the analysis of Mexican identity from the cultural impact of globalization on the lifestyle of new generations, the conformation of new aspirational models, new moral values and the impact of technologies on daily behavior from the perspective of a past described with a lack of veracity.Globalization is revealing identity traits of a complex idiosyncrasy that today is holding back the development of Mexican society. Globalization today is a real time showcase that exhibits us in high definition.We perceive strong pressure from the global culture towards those who live in our country, a phenomenon that provokes a clash of values that has impacted our social structure, generating new behaviors that were previously unknown. Therefore, it is necessary to analyze our idiosyncrasy in order to identify the meeting point that allows us to coexist with the rest of the world without losing our individuality.
Mexico's Drug War and Criminal Networks: The Dark Side of Social Media (Routledge Advances in International Relations and Global Politics)
by Nilda M. GarciaMexico's Drug War and Criminal Networks examines the effects of technology on three criminal organizations: the Sinaloa cartel, the Zetas, and the Caballeros Templarios. Using social network analysis, and analyzing the use of web platforms Facebook, Twitter, and YouTube, Nilda M. Garcia provides fresh insights on the organizational network, the central nodes, and the channels through which information flows in these three criminal organizations. In doing so, she demonstrates that some drug cartels in Mexico have adopted the usage of social media into their strategies, often pursuing different tactics in the search for new ways to dominate. She finds that the strategic adaptation of social media platforms has different effects on criminal organization’s survivability. When used effectively, coupled with the adoption of decentralized structures, these platforms do increase a criminal organization’s survival capacity. Nonetheless, if used haphazardly, it can have the opposite effect. Drawing on the fields of criminology, social network analysis, international relations, and organizational theory and featuring a wealth of information about the drug cartels themselves, Mexico's Drug War and Criminal Networks will be a great source for all those interested in the presence, behavior, purposes, and strategies of drug cartels in their forays into social media platforms in Mexico and beyond.
MFA vs NYC: The Two Cultures of American Fiction
by Chad HarbachWriters write—but what do they do for money?In a widely read essay entitled "MFA vs NYC," bestselling novelist Chad Harbach (The Art of Fielding) argued that the American literary scene has split into two cultures: New York publishing versus university MFA programs. This book brings together established writers, MFA professors and students, and New York editors, publicists, and agents to talk about these overlapping worlds, and the ways writers make (or fail to make) a living within them. Should you seek an advanced degree, or will workshops smother your style? Do you need to move to New York, or will the high cost of living undo you? What's worse—having a day job or not having health insurance? How do agents decide what to represent? Will Big Publishing survive? How has the rise of MFA programs affected American fiction? The expert contributors, including George Saunders, Elif Batuman, and Fredric Jameson, consider all these questions and more, with humor and rigor. MFA vs NYC is a must-read for aspiring writers, and for anyone interested in the present and future of American letters.
mHealth and Human-Centered Design Towards Enhanced Health, Care, and Well-being (Studies in Big Data #120)
by Sofia Scataglini Silvia Imbesi Gonçalo MarquesThe book examines the current state of mHealth and Human-Centered Design (HCD) initiatives toward health, care, and well-being. The present surge in interest in improving people's quality of life is creating new prospects for the development of innovative design solutions aimed at enhancing living conditions. The combination of emerging user needs and opportunities provided by recent innovative mHealth technologies enables research institutions, stakeholders, and academia to design new solutions to promote well-being, health, and care, thereby improving the quality of life of people of all ages. The book analyzes and discusses the most innovative services, products, and systems in the healthcare field. This strategy is in line with the concept of ambient assisted living or enhanced living environment, which focuses on the comfort and health of specific categories of users.This book covers several topics highlighting the importance of involving end-users in the design of innovative solutions in digital health care, and design considerations of mobile healthcare applications.Furthermore, the covered topics are described in their current applications in relevant fields focusing on the design of smart solutions, such as biomonitoring systems, activity recognition tools, smart living environments, physical autonomy, and virtual assistance.This editorial project is addressed to academics, designers, engineers, and practitioners in health care who want to promote cooperation between academia, stakeholders, and research institutions.