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Picture-Book Professors: Academia and Children's Literature (Elements in Publishing and Book Culture)
by Melissa TerrasHow is academia portrayed in children's literature? This Element ambitiously surveys fictional professors in texts marketed towards children, who are overwhelmingly white and male, tending to be elderly scientists. Professors fall into three stereotypes: the vehicle to explain scientific facts, the baffled genius, and the evil madman. By the late twentieth century, the stereotype of the male, mad, muddlehead, called Professor SomethingDumb, is formed in humorous yet pejorative fashion. This Element provides a publishing history of the role of academics in children's literature, questioning the book culture which promotes the enforcement of stereotypes regarding intellectual expertise in children's media. This title is also available, with additional material, as Open Access.
Pida la palabra. Los secretos de un gran orador para seducir a cualquier audiencia.: Los secretos de un gran orador para seducir a cualquier audiencia
by García AlanPierda el miedo al escenario y descubra cómo conquistar y seducir al auditorio. Durante muchos años se creyó que memorizar un discurso era fundamental para exponer las ideas de manera incuestionable. Gran error. El orador debe confiar en su memoria, sí, pero más en la capacidad de ser uno con el público, debe permitir que las ideas fluyan, que el cuerpo exprese la exaltación y los gestos sean un vocablo potente y digno. Si el expositor es un hombre audaz e instruido, no es indispensable encomendarse a la memoria, mucho menos leer un documento, para fundamentar sus convicciones.En este libro esencial para aprender a dirigirse al público, dominar el escenario y someter nuestros miedos, el destacado político y ex presidente de Perú, el doctor Alan García #además extraordinario orador- ofrece los secretos para hacer de la palabra, acción compartida. En estas páginas habla de la importancia de una dicción clara yfuerte, del manejo del cuerpo, de la necesidad de mantener una presencia indeclinable y del dominio de los temas.Revela que es indispensable hablar fuerte y con decisión, preparar con seriedad la exposición y acudir al ejemplo de discursos inolvidables. Por esta razón y con el fin de hacer más contundente este libro, analiza y celebra textos inmortales de William Shakespeare, Martin Luther King, Jesucristo, Franklin D. Roosevelt, Haya de la Torre, Kennedy, entre otros grandes personajes, sin soslayar el ritmo, la música y la potencia sonora de versos de Santos Chocano, Neruda o García Lorca.Pida la palabra es el libro que transformará la forma en que se elabora un discurso y la manera infalible de hacer que los auditorios se entreguen, conmovidos, a la emotividad y convicción del orador.
Pieces and Parts in Scientific Texts (Why the Sciences of the Ancient World Matter #1)
by Florence Bretelle-Establet Stéphane SchmittThis book starts from a first general observation: there are very diverse ways to frame and convey scientific knowledge in texts. It then analyzes texts on mathematics, astronomy, medicine and life sciences, produced in various parts of the globe and in different time periods, and examines the reasons behind the segmentation of texts and the consequences of such textual divisions. How can historians and philosophers of science approach this diversity, and what is at stake in dealing with it? The book addresses these questions, adopting a specific approach to do so. In order to shed light on the diversity of organizational patterns and rhetorical strategies in scientific texts, and to question the rationale behind the choices made to present such texts in one particular way, it focuses on the issue of text segmentation, offering answers to questions such as: What was the meaning of segmenting texts into paragraphs, chapters, sections and clusters? Was segmentation used to delimit self-contained units, or to mark breaks in the physical appearance of a text in order to aid reading and memorizing, or to cope with the constraints of the material supports? How, in these different settings and in different texts, were pieces and parts made visible?
Ping: The Secrets of Successful Virtual Communication
by Andrew BrodskyThe essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.Award-winning professor, management consultant, and virtual communications expert Andrew Brodsky is here to tell you that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice note (really!). And your camera—it&’s okay to turn it off; sometimes it&’s even better. If you&’re crushed under the weight of your inbox or exhausted from back-to-back-to-back video calls, then Ping is here to help workers at all levels and of all stripes—remote, hybrid, and in person—who use communication technologies as part of their jobs. Split into three parts, this book tackles the core components of how to better navigate communication challenges and technology in contemporary workplaces. Brodsky addresses critical topics such as: -When to choose an email, instant message, or video call -How to make better virtual first impressions -Methods for optimizing communication productivity -How to build strong relationships at a distance -Ways to win negotiations and solve conflicts from behind a screen -And more With enlightening stories, interviews with top business leaders, and Brodsky&’s cutting-edge social science research on virtual communication tools, Ping is the necessary playbook for mastering virtual communication to increase productivity, gain influence, and deepen connections.
Pink Flamingos: A Screenplay
by John WatersThe return of a spectacular, reviled, and iconic classic of American filth! John Waters takes us back to the scene of his original crime against good taste. Watch as Babs Johnson fights to hold on to her title as “Filthiest Person Alive,“ fending off the craven attempts to dethrone her by her nemeses Connie and Raymond Marble.Read along as Waters takes us on a romp through his camp and filthy vision of Baltimore, from nefarious baby-stealing lesbians to scenes of unspeakable things done to unsuspecting chickens, to the film’s iconic and revolting coup de grace (no spoilers, but it is just as stomach-churning on the page more than fifty years later!). Pink Flamingos is John Waters at his provocative, disgusting, piety-puncturing best, with the hellish and hilarious trash masterpiece that first made him a household name.
Pinning Control of Complex Networked Systems
by Housheng Su Xiaofan WangSynchronization, consensus and flocking are ubiquitous requirements in networked systems. Pinning Control of Complex Networked Systems investigates these requirements by using the pinning control strategy, which aims to control the whole dynamical network with huge numbers of nodes by imposing controllers for only a fraction of the nodes. As the direct control of every node in a dynamical network with huge numbers of nodes might be impossible or unnecessary, it's then very important to use the pinning control strategy for the synchronization of complex dynamical networks. The research on pinning control strategy in consensus and flocking of multi-agent systems can not only help us to better understand the mechanisms of natural collective phenomena, but also benefit applications in mobile sensor/robot networks. This book offers a valuable resource for researchers and engineers working in the fields of control theory and control engineering. Housheng Su is an Associate Professor at the Department of Control Science and Engineering, Huazhong University of Science and Technology, China; Xiaofan Wang is a Professor at the Department of Automation, Shanghai Jiao Tong University, China.
Pip and Bunny: Pip at Home (Supporting Language and Emotional Development in the Early Years through Reading)
by Maureen GlynnPip at Home is the sixth book in the invaluable ‘Pip and Bunny’ collection; a set of six picture books with an accompanying handbook and e-resources carefully written and illustrated to support the development of visual and literary skills. By inspiring conversation and imagination, the books promote emotional and social literacy in the young reader. Designed for use within the early years setting or at home, each story explores different areas of social and emotional development. The full set includes: six beautifully illustrated picture books with text and vocabulary for each a handbook designed to guide the adult in using the books effectively ‘Talking Points’ relating to the child’s own world ‘What’s the Word?’ picture pages to be photocopied, downloaded or printed for language development detailed suggestions as to how to link with other EYFS areas of learning. The set is designed to be used in both individual and group settings. It will be a valuable resource for teachers, SENCOs (pre-school and reception), Early Years Staff (nursery, preschool and reception), EOTAs, Educational Psychologists, Counsellors and Speech Therapists.
Pirate Modernity: Delhi's Media Urbanism (Routledge Studies in Asia's Transformations)
by Ravi SundaramUsing Delhi’s contemporary history as a site for reflection, Pirate Modernity moves from a detailed discussion of the technocratic design of the city by US planners in the 1950s, to the massive expansions after 1977, culminating in the urban crisis of the 1990s. As a practice, pirate modernity is an illicit form of urban globalization. Poorer urban populations increasingly inhabit non-legal spheres: unauthorized neighborhoods, squatter camps and bypass legal technological infrastructures (media, electricity). This pirate culture produces a significant enabling resource for subaltern populations unable to enter the legal city. Equally, this is an unstable world, bringing subaltern populations into the harsh glare of permanent technological visibility, and attacks by urban elites, courts and visceral media industries. The book examines contemporary Delhi from some of these sites: the unmaking of the citys modernist planning design, new technological urban networks that bypass states and corporations, and the tragic experience of the road accident terrifyingly enhanced by technological culture. Pirate Modernity moves between past and present, along with debates in Asia, Africa and Latin America on urbanism, media culture, and everyday life. This pioneering book suggests cities have to be revisited afresh after proliferating media culture. Pirate Modernity boldly draws from urban and cultural theory to open a new agenda for a world after media urbanism.
Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
by William TysonThis book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader audiences. How do you get yourself heard amid the volume of news and information in today’s 24-hour news cycle, and get your message across in an environment where blogs and Twitter vie with traditional media? To break through, you need to amplify your ideas and make them relevant for a wider public audience.Bill Tyson – who has been successfully advising scholars and academic leaders on media relations for over 30 years – shows you how to undertake early and thoughtful communications planning, understand the needs and workings of the media, both traditional and digital, and tell your story in a way that will capture your audience. Bill Tyson is strategic in his advice, no less so when discussing how to engage with such social media as blogs, Facebook, Twitter, YouTube, podcasts or wikis.Whether you are working on research or a new initiative that has public implications, or have a story that deserves wide telling; whether you want to address funders’ requests for communications plans to promote the programs they are supporting, or whether you want to know how to publicize your new book; this practical guide offers insider advice – complete with case studies – on how to communicate your message. An appendix lists key media in North America, Australia, and the UK.
Pitch Perfect: How to Say It Right the First Time, Every Time
by Bill McgowanThe media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect--to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language--both verbal and nonverbal--can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.
Pitch Perfect: Raising Capital for Your Startup
by Haje Jan KampsYou have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help.Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel.How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoPitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoThe second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoThe third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221
Place, Craft and Neurodiversity: Re-imagining Potential through Education at Ruskin Mill
by Laurence Cox Aonghus GordonFor over four decades, Ruskin Mill Trust has worked with young people with special educational needs and behavioural issues who learn traditional crafts and organic farming as part of an integrated curriculum of therapeutic education, overcoming barriers to learning and re-engaging with the wider world. This accessible and inspiring book showcases how an appreciation of place, traditional crafts, farming and transformative education offers a wider route to human well-being for all. The authors outline the different fields of the “Practical Skills Therapeutic Education” method, which includes developing practical skills, learning the ecology of the farm and understanding therapeutic education, holistic care, health and self-leadership. Taking the reader on a tour of Ruskin Mill’s many extraordinary provisions across Britain, and going deeper in conversation with its founder, Aonghus Gordon, this book is an outstanding story of creative thinking in an age of narrow focus on classrooms and written examinations, presenting a transformative perspective on education and care. Being grounded in work supporting young people with complex additional needs, it provides a rare insight into the work of one of the world’s leading charities working with neurodiversity. With its non-specialist language, Place, Craft and Neurodiversity offers ideas and resources for work in different areas of education and therapy. It will inspire parents, educators and care workers around the globe.
Plain Chinglish
by Oliver Lutz RadtkePlain Chinglish offers an insightful look at misuses of the English language in Chinese street signs, products, and advertising. Menu translations such as “Chicken scratched in front of a peice of noodles,” safety notices such as “Prohibition against door,” and public education signs such as “Labor glorious, Lazy shamefull” will make readers laugh out loud. A long-standing favorite of English speaking tourists and visitors, you can enjoy 120+ brand-new examples of this unique cultural heritage from the comfort of your own home.
Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the 21st Century (ATTW Series in Technical and Professional Communication)
by Russell WillertonPlain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.
Plain Language in Government Writing: A Step-by-Step Guide (Management Concepts)
by Judith Gillespie MyersA Plain-English Guide to Government Writing Whether you're in the public or private sector, good writing skills are critical to your success in the workplace. Plain Language in Government Writing: A Step-by-Step Guide shows you how to apply federal plain-language guidelines to every type of writing — from emails, memos, and letters to agency communications, technical procedures, and budget justification statements. Through numerous exercises as well as examples from a variety of federal and state agencies, this practical guide walks you step-by-step through every phase of the writing process, providing tips for improved clarity, conciseness, and completeness. This valuable reference will help you: Write for diverse audiences in reader-friendly, plain languageOvercome writer's blockGain confidence in your ability to write — and get resultsMake your writing visually appealingPrepare for briefings and presentationsRecognize successful writing and identify what makes it effectiveA Plain-English Guide to Government Writing will enable you to express yourself more clearly and concisely, produce documents more efficiently, and work more effectively with others throughout the writing process.
Plain Secrets: An Outsider among the Amish
by Joe MackallJoe Mackall has lived surrounded by the Swartzentruber Amish community of Ashland County, Ohio, for over sixteen years. They are the most traditional and insular of all the Amish sects: the Swartzentrubers live without gas, electricity, or indoor plumbing; without lights on their buggies or cushioned chairs in their homes; and without rumspringa, the recently popularized "running-around time" that some Amish sects allow their sixteen-year-olds. Over the years, Mackall has developed a steady relationship with the Shetler family (Samuel and Mary, their nine children, and their extended family). Plain Secrets tells the Shetlers' story over these years, using their lives to paint a portrait of Swartzentruber Amish life and mores. During this time, Samuel's nephew Jonas finally rejects the strictures of the Amish way of life for good, after two failed attempts to leave, and his bright young daughter reaches the end of school for Amish children: the eighth grade. But Plain Secrets is also the story of the unusual friendship between Samuel and Joe. Samuel is quietly bemused-and, one suspects, secretly delighted-at Joe's ignorance of crops and planting, carpentry and cattle. He knows Joe is planning to write a book about the family, and yet he allows him a glimpse of the tensions inside this intensely private community. These and other stories from the life of the family reveal the larger questions posed by the Amish way of life. If the continued existence of the Amish in the midst of modern society asks us to consider the appeal of traditional, highly restrictive, and gendered religious communities, it also asks how we romanticize or condemn these communities-and why. Mackall's attempt to parse these questions-to write as honestly as possible about what he has seen of Amish life-tests his relationship with Samuel and reveals the limits of a friendship between "English" and Amish.
Plain Style: Techniques for Simple, Concise, Emphatic Business Writing
by Richard LauchmanGood writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly complicated sentences -- and shows them how to break the habit. Plain Style offers 35 practical techniques that foster simplicity, conciseness, and emphasis.
Planar Antennas: Design and Applications (Electrical Engineering Developments Ser.)
by Praveen Kumar MalikThis comprehensive reference text discusses fundamental concepts, applications, design techniques, and challenges in the field of planar antennas. The text focuses on recent advances in the field of planar antenna design and their applications in various fields of research, including space communication, mobile communication, wireless communication, and wearable applications. This resource presents planar antenna design concepts, methods, and techniques to enhance the performance parameters and applications for IoTs and device-to-device communication. The latest techniques used in antenna design, including their structures defected ground, MIMO, and fractal design, are discussed comprehensively. The text will be useful for senior undergraduate students, graduate students, and academic researchers in fields including electrical engineering, electronics, and communication engineering.
Planet Funny: How Comedy Took Over Our Culture
by Ken JenningsA Kirkus Reviews Best Book of the Year The witty and exuberant New York Times bestselling author and record-setting Jeopardy! champion Ken Jennings relays the history of humor in &“lively, insightful, and crawling with goofy factlings,&” (Maria Semple, author of Where&’d You Go Bernadette)—from fart jokes on clay Sumerian tablets to the latest Twitter gags and Facebook memes.Where once society&’s most coveted trait might have been strength or intelligence or honor, today, in a clear sign of evolution sliding off the trails, it is being funny. Yes, funniness. Consider: Super Bowl commercials don&’t try to sell you anymore; they try to make you laugh. Airline safety tutorials—those terrifying laminated cards about the possibilities of fire, explosion, depressurization, and drowning—have been replaced by joke-filled videos with multimillion-dollar budgets and dance routines. Thanks to social media, we now have a whole Twitterverse of amateur comedians riffing around the world at all hours of the day—and many of them even get popular enough online to go pro and take over TV. In his &“smartly structured, soundly argued, and yes—pretty darn funny&” (Booklist, starred review) Planet Funny, Ken Jennings explores this brave new comedic world and what it means—or doesn&’t—to be funny in it now. Tracing the evolution of humor from the caveman days to the bawdy middle-class antics of Chaucer to Monty Python&’s game-changing silliness to the fast-paced meta-humor of The Simpsons, Jennings explains how we built our humor-saturated modern age, where lots of us get our news from comedy shows and a comic figure can even be elected President of the United States purely on showmanship. &“Fascinating, entertaining and—I&’m being dead serious here—important&” (A.J. Jacobs, author of The Year of Living Biblically), Planet Funny is a full taxonomy of what spawned and defines the modern sense of humor.
Planning Strategic Interaction: Attaining Goals Through Communicative Action (Routledge Communication Ser.)
by Charles R. BergerIn an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the additional question of how individuals generate messages in the first place. While the earlier era of communication research was dominated by studies that focused on attitude and behavior change as primary dependent variables, such variables as message comprehension have begun to emerge in this new era. The focus on communication and cognition has led, paradoxically, to a more intense focus on social interaction processes. The theory and research presented in this volume seeks to strike a balance between the internal workings of the individual cognitive system on the one hand and the outer world of social interaction on the other. Whether or not the theory and research stands the test of time, it is clear that complete cognitive accounts of social interaction cannot confine themselves to mere descriptions of the cognitive structures and processes that are responsible for message production and comprehension. Explicit links must be made between these cognitive structures and processes and the workings of social interaction. This work takes a modest step in that direction.
Planning and Designing the IP Broadcast Facility: A New Puzzle to Solve
by Gary OlsonThe transition to computer-based technologies and file-based workflows is one of the most significant changes the broadcast and production industry has seen. Media is produced for multiple delivery platforms: Over the Air, Over the Top, large screen displays, cable, satellite, web, digital signage, tablets, and smartphones. These changes impact all aspects of creation, production, media management, technical operations, business processes, and distribution to end users. Of all the books and papers discussing storage mapping, packet transport, and compression algorithms, none puts all the pieces together and explains where these fit into the whole environment. Planning and Designing the IP Broadcast Facility is the first to provide a comprehensive understanding of the technology architecture, physical facility changes, and—most importantly—the new media management workflows and business processes to support the entire lifecycle of the IP broadcast facility from an engineering and workflow perspective. Key features: This beginning-to-end perspective gives you the necessary knowledge to make the decisions to implement a cost-effective file-based production and distribution system. The cohesive, big-picture viewpoint helps you identify the differences in a tape-based facility, then how to overcome the unique challenges of upgrading your plant. Case studies throughout the book serve as recommendations and examples of use, helping you weigh the pros and cons of various approaches.
Planning and Designing the IP Broadcast Facility: A New Puzzle to Solve
by Gary OlsonThis book provides a comprehensive understanding of the technology architecture, physical facility changes and – most importantly – the new media management workflows and business processes to support the entire lifecycle of the IP broadcast facility from an engineering and workflow perspective. Fully updated, this second edition covers the technological evolutions and changes in the media broadcast industry, including the new standards and specifications for live IP production, the SMPTE ST2110 suite of standards, the necessity of protecting against cyber threats and the expansion of cloud services in opening new possibilities. It provides users with the necessary information for planning, organizing, producing and distributing media for the modern broadcast facility. Key features of this text include: Strategies to implement a cost-effective live and file-based production and distribution system. A cohesive, big-picture viewpoint that helps you identify how to overcome the challenges of upgrading your plant. The impact live production is having on the evolution to IP. Case studies serve as recommendations and examples of use. New considerations in engineering and maintenance of IP and file-based systems. Those in the fields of TV, cable, IT engineering and broadcast engineering will find this book an invaluable resource, as will students learning how to set up modern broadcast facilities and the workflows of contemporary broadcasting.