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No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
by Dan S. Kennedy Kim Walsh-PhillipsTo avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes” and "shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are--another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B. S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: *How to stop being a wimp and make the switch from a passive content presence into an active conversion tool *How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) *Creating raving fans that create introductions to their networks *How to move cold social media traffic into customers *The role of paid media and how to leverage social media advertising to drive sales
No Borders
by Jorge RamosFrom his childhood days in Mexico, to his experience of censorship in government-owned Mexican media companies, his student years in LA, and his early beginnings as a journalist in the USA, Ramos gives us a personal and touching account of his life. With a series of intimate portraits of the leading political figures he has interviewed over the years (Castro, George W. Bush, Chavez, Clinton) and the places he has been, he reflects on world events and how they have changed, not only humanity, but his own life.
No Caption Needed: Iconic Photographs, Public Culture, and Liberal Democracy
by Robert Hariman John Louis LucaitesThe gaunt woman, her face lined with care, stares past the camera while three children cling to her amidst the Great Depression. A soldier catches a nurse in a powerful embrace on VJ Day in Times Square as onlookers smile approvingly. A naked Vietnamese girl runs in terror from the napalm attack engulfing the road behind her. Plumes of smoke streak outward in silent array as the Challenger explodes in the blue air over Florida. A solitary Chinese man stands calmly before the barrel of a tank at Tiananmen Square.
No Easy Answers: Our Digital World
by Gordon WestNo Easy Answers: Our Digital World describes Life in the Digital Age and answers the following questions: Are smartphones making us less smart? Are streaming services bad news for musical artists? Does modern technology enhance family life? Are driverless cars really an improvement over cars with human drivers? Is social media destroying our social skills? and Are video games bad for you?
No F*cks Given: Naughty Words to Live By (A\no F*cks Given Guide Ser. #5)
by Sarah KnightA beautifully-packaged collection of inspirational quotes with a hilariously explicit twist from Sarah Knight's beloved No F*cks Given Guides series. In The Life-Changing Magic of Not Giving A F*ck Sarah liberated you from people and things that don&’t make you happy; with Get Your Sh*t Together she provided a tough-love push towards getting organized to achieve your goals; You Do You offers a roadmap to embracing your individuality; Calm the F*ck Down delivers practical solutions for managing ever-more stressful times; and F*ck No! teaches you to set boundaries and stick to them with confidence and flair. No F*cks Given: Naughty Words to Live By gathers the very best of this no-bullsh*t, life-changing advice into one must-have gift book that enlightens and entertains on every page.
No hemos entendido nada: Qué ocurre cuando dejamos el futuro de la prensa a merced de un algoritmo
by Diego SalazarUn libro sobre los enormes cambios y retos que los medios de comunicación vienen enfrentando en la era digital La falsa historia de la azafata que tenía sexo con pasajeros. El ilustrador peruano que no publicó en The New Yorker. La camiseta blanca "diseñada" por Justin Bieber. La pertinencia de mostrar o no imágenes violentas. Las estrategias de las redes sociales para convertir a los medios en anunciantes de sí mismos. El análisis de estos y otros casos, viralizados por redes sociales y medios de comunicación en su intento por captar usuarios a cualquier costo, sirve para entender los efectos de la revolución digital en los modos de producir y consumir noticias, ahora que Google y Facebook poseen el monopolio de la atención que antes perteneciera a la prensa. Diego Salazar, aplicando una metodología rigurosa propia del periodismo clásico, pero echando mano de herramientas y recursos digitales, invita a navegar con cautela y lucidez en ese océano algorítmico para no caer en las redes de la propaganda, la posverdad y las noticias falsas. Y, también, a entender que el periodismo no está condenado a desaparecer, sino a adaptarse.
No Hurry to Get Home: A Memoir (Adventura Bks.)
by Emily HahnA fascinating memoir by a free-spirited New Yorker writer, whose wanderlust led her from the Belgian Congo to Shanghai and beyond. Originally published in 1970, under the title Times and Places, this book is a collection of twenty-three of her articles from the New Yorker, published between 1937 and 1970. Well reviewed upon first publication, the book was re-published under the current title in 2000 with a foreword by Sheila McGrath, a longtime colleague of hers at the New Yorker, and an introduction by Ken Cuthbertson, author of Nobody Said Not to Go: The Life, Loves and Adventures of Emily Hahn. One of the pieces in the book starts with the line, &“Though I had always wanted to be an opium addict, I can&’t claim that as a reason why I went to China.&” Hahn was seized by a wanderlust that led her to explore nearly every corner of the world. She traveled solo to the Belgian Congo at the age of twenty-five. She was the concubine of a Chinese poet in Shanghai in the 1930s—where she did indeed become an opium addict for two years. For many years, she spent part of every year in New York City and part of her time living with her husband, Charles Boxer, in England. Through the course of these twenty-three distinct pieces, Emily Hahn gives us a glimpse of the tremendous range of her interests, the many places in the world she visited, and her extraordinary perception of the things, large and small, that are important in a life.
No Justice, No Peace: From the Civil Rights Movement to Black Lives Matter
by Devin AllenNautilus Book Awards' Better Books for a Better WorldA Movement in Words and Images Award-winning photographer Devin Allen has devoted the last six years to documenting the protests of the Black Lives Matter movement, from its early days in Baltimore, Maryland, up to the present day. The riveting images in No Justice, No Peace provide a lens on the resistance that has empowered Black lives generation after generation. Allen&’s signature black-and-white photos bear witness to the profound history of African Americans and allies in the fight for social justice and portray the collective action over decades in stunning, timeless portraits. Allen&’s remarkable photos of today&’s Black Lives Matter protests, which have been featured in the New York Times, the Washington Post, and twice on the cover of Time magazine, were inspired by Gordon Parks of the Civil Rights Movement, and create a vision of the past and future of Black activism and leadership in America. With contributions from twenty-six bestselling and influential writers and activists of today such as Clint Smith, DeRay Mckesson, D. Watkins, Jacqueline Woodson, Emmanuel Acho, Keeanga-Yamahtta Taylor, and more, alongside the words of past writers and activists such as Martin Luther King Jr, Frederick Douglass, Malcolm X, Maya Angelou, and John Lewis, No Justice, No Peace is a reminder of the moral responsibility of Americans to break unjust laws and take direct action. In words and pictures, No Justice, No Peace honors the connection between activism today and that of the past. If indeed hindsight is 20/20, this artistic look back is a lens on history that enlarges our understanding of the lasting predicament of racism in the United States of America. At once deeply intimate and profoundly uplifting, No Justice, No Peace is a visual tribute to Black resistance and a stern missive on the tough, but necessary, road that lies ahead.
No More Pointless Meetings: Breakthrough Sessions That Will Revolutionize the Way You Work
by Martin MurphyWasting time in pointless meetings. . . . It's the bane of work lifeùand the one thing that never seems to change. But meetings can be highly effective, says Martin Murphy, who has helped a ôWho's Whoö of corporate clients transform timesapping meetings into ôbreakthrough sessionsö that are truly productive. His strategy is not simply to speed them up or make them more palatable with flashier facilitation. Rather, the key is to upend the entire concept of meetings. That means throwing out traditional protocols and using one of four new collaboration models to get more done, faster than ever before. These sessions address: Issues management: identify, rank, and resolve issuesùpromoting critical concerns to Action Plan status ò Problem solving: thirty-minute sessions for solving complex problems ò Innovation: discover the billion-dollar idea that lurks in every organization ò Strategic planning: stripped-down protocols for the kind of ongoing, realtime planning required in today's fast-paced economy In an era when innovation and speed-to-market rule, No More Pointless Meetings leverages the creativity and knowledge of an organization's peopleùa potent resource that conventional meetings ignore.
No News is Bad News: Radio, Television and the Public
by Michael BromleyThis volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming in America, Australia, the UK and the rest of western Europe. Among the key issues it addresses are the 'dumbing down' of TV news, the infotainment factor in current affairs shows and the disappearance of the documentary. Using contemporary cases and examples - from the row over the scheduling of News at Ten in the UK to the creation of ABC News Online in Australia -- the essays link the performance of radio and television at the turn of the millennium with the processes of deregulation, liberalisation and digitalisation which have been evident since the 1980s. Working from a much needed and original comparative approach which encompasses complex and well-established public broadcasting in the USA as well as emerging and vulnerable participatory radio stations in El Salvador, the book sets a variety of experiences of factual radio and television programming within wider political and cultural contexts. It offers analyses of not only the 'problems' associated with news, current affairs and documentary broadcasting in an era of a declining public service ethos and the apparent triumph of the market, however. The essays also explore the potential of alternative radio and television, new forms of communication, such as the internet, and changing practices among journalists and programme makers, as well as the resilience of public broadcasting and the powers of the public to ensure that the media remain relevant and accountable. A companion text to the bestselling Sex, Lies and Democracy: The Press and the Public, this volume presents a multi-faceted approach to the tumultuous present and the uncertain future of news, current affairs and documentary in radio and television.
No News Is Bad News: Canada's Media Collapse - and What Comes Next
by Ian GillCanada's media companies are melting faster than the polar ice caps, and in No News Is Bad News, Ian Gill chronicles their decline in a biting, in-depth analysis. He travels to an international journalism festival in Italy, visits the Guardian in London, and speaks to editors, reporters, entrepreneurs, investors, non-profit leaders, and news consumers from around the world to find out what's gone wrong. Along the way he discovers that corporate concentration and clumsy adaptations to the digital age have left Canadians with a gaping hole in our public square. And yet, from the smoking ruins of Canada's news industry, Gill sees glimmers of hope, and brings them to life with sharp prose and trenchant insights.
The No-Nonsense Guide to Global Media
by Peter StevenPeter Steven explores the diversity of world media, from the corporate to the independent. He introduces readers to the political economy of the major media outlets, looking at the concentration of ownership and the convergence of technologies and media functions. In doing so, he encourages us to question how the media reflects society: are we passive recipients, or do we have a part in constructing the world?Peter Steven is a freelance writer based in Toronto, Canada. He has been a film columnist for New Internationalist and The Beaver magazines, and associate editor of Jump Cut magazine.
No-Nonsense Guide to Global Media, 2nd Edition (No-Nonsense Guides #9)
by Peter StevenPeter Steven explores the full spectrum of communications around the world, from the mega-corporations to the citizen reporters, from the newsrooms of Washington to the film industry of Nigeria. Steven examines the continuously shifting communications landscape, with a focus on how the media is responding to declining advertising revenues, social media sites, portable devices, and Asia’s growing influence and power. With an emphasis on diverse small-scale media production that exist only through their contact with specific audiences, Steven invites us to question how the media reflects society, and he asks: are we passive recipients? Or do we play a part in constructing our world?
"No One Helped": Kitty Genovese, New York City, and the Myth of Urban Apathy
by Marcia M. GalloIn "No One Helped" Marcia M. Gallo examines one of America's most infamous true-crime stories: the 1964 rape and murder of Catherine "Kitty" Genovese in a middle-class neighborhood of Queens, New York. Front-page reports in the New York Times incorrectly identified thirty-eight indifferent witnesses to the crime, fueling fears of apathy and urban decay. Genovese's life, including her lesbian relationship, also was obscured in media accounts of the crime. Fifty years later, the story of Kitty Genovese continues to circulate in popular culture. Although it is now widely known that there were far fewer actual witnesses to the crime than was reported in 1964, the moral of the story continues to be urban apathy. "No One Helped" traces the Genovese story's development and resilience while challenging the myth it created. "No One Helped" places the conscious creation and promotion of the Genovese story within a changing urban environment. Gallo reviews New York's shifting racial and economic demographics and explores post-World War II examinations of conscience regarding the horrors of Nazism. These were important factors in the uncritical acceptance of the story by most media, political leaders, and the public despite repeated protests from Genovese's Kew Gardens neighbors at their inaccurate portrayal. The crime led to advances in criminal justice and psychology, such as the development of the 911 emergency system and numerous studies of bystander behaviors. Gallo emphasizes that the response to the crime also led to increased community organizing as well as feminist campaigns against sexual violence. Even though the particulars of the sad story of her death were distorted, Kitty Genovese left an enduring legacy of positive changes to the urban environment.
No One Understands You and What to Do About It
by Heidi Grant HalvorsonHave you ever felt you're not getting through to the person you're talking to, or not coming across the way you intend? You're not alone.That's the bad news. But there is something we can do about it. Heidi Grant Halvorson, social psychologist and bestselling author, explains why we're often misunderstood and how we can fix that.Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us-and also shape our perceptions of them.You can learn to clarify the message you're sending once you understand the lenses that shape perception: Trust. Are you friend or foe? Power. How much influence do you have over me? Ego. Do you make me feel insecure?Based on decades of research in psychology and social science, Halvorson explains how these lenses affect our interactions-and how to manage them.Once you understand the science of perception, you'll communicate more clearly, send the messages you intend to send, and improve your personal relationships. You'll also become a fairer and more accurate judge of others. Halvorson even offers an evidence-based action plan for repairing a damaged reputation.This book is not about making a good impression, although it will certainly help you do that. It's about coming across as you intend. It's about the authenticity we all strive for.
No Ordinary Assignment: A Memoir
by Jane Ferguson"A haunting memoir of disarming honesty. . . a remarkable testament to the anguish and the beauty of foreign correspondence.”—Roger Cohen, New York Times Paris bureau chief and author of An Affirming Flame From award-winning journalist Jane Ferguson, an unflinching memoir of ambition and war—from The Troubles to the fall of Kabul.Jane Ferguson has covered nearly every war front and humanitarian crisis of our time. She reported from Yemen as protests grew into the Arab Spring; she secured rare access to rebel-held Syria, where foreign journalists were banned, to cover its civil war. When the Taliban claimed Kabul in 2021, she was one of the last Western journalists to remain at the airport as thousands of Afghans, including some of her colleagues, struggled to evacuate. Living with sectarian violence was nothing new to Ferguson. As a child in Northern Ireland in the 1980s and ‘90s, The Troubles meant bomb threats and military checkpoints on the way to school were commonplace. Books by Dervla Murphy and Martha Gellhorn offered solace from her turbulent family, and an opportunity to study Arabic in Yemen came as a relief—and a ticket to the life in journalism she imagined. Without family wealth or connections, she began as a scrappy one-woman reporting team, a borrowed camera often her only equipment. Networks told her she had the wrong accent, the wrong appearance, not enough “bang-bang shoot-‘em-up.” Still, Ferguson threw herself into harm’s way time and again, determined to give voice to civilian experiences of war. In the face of grave violence and suffering, this seemed a small act of justice, no matter the risks.Ferguson’s bold debut chronicles her unlikely journey from bright, inquisitive child to intrepid war correspondent. With an open-hearted humanity we rarely see in conflict stories, No Ordinary Assignment shows what it means to build an authentic career against the odds.
No Place Like Home: ‘A universal message … Warm, witty and delightful’ SATHNAM SANGHERA
by Charlene White'White, one of Britain's boldest journalists, has produced a warm, witty, delightful memoir which deserves to be widely read' Sathnam Sanghera, author of Empireland'I loved this book. A fascinating read written by a wonderful woman' Carol Vorderman'To feel as though you belong and knowing who you are are both the most important necessities of life and essential to one's wellbeing. This historic, inspirational book demonstrates that' Baroness Floella Benjamin, OM DBEHome is a vital base for us to thrive, yet, for some, the question of where home is isn't as simple as an address.Depending on circumstance, 'home' may not simply be where we rest, eat and sleep. With the concept of home comes questions of ancestry, identity and belonging, and the understanding that there is no one fixed idea of what or where home is.In No Place Like Home, Charlene White boldly shares her own story and understanding of home as a Jamaican Londoner exploring all the smells, memories and voices from her childhood. Alongside her personal story, White interviews eight individuals who give their perspectives on home and their experiences that are shaped by myriad events from difficult family situations to desperate political upheaval and war. No Place Like Home is a powerful and heartfelt exploration of family, food and finding your place, as well as the moments in history that have changed the way we feel about the simplest of terms: 'home'.
No Place Like Home: ‘A universal message … Warm, witty and delightful’ SATHNAM SANGHERA
by Charlene White'White, one of Britain's boldest journalists, has produced a warm, witty, delightful memoir which deserves to be widely read' Sathnam Sanghera, author of Empireland'I loved this book. A fascinating read written by a wonderful woman' Carol Vorderman'To feel as though you belong and knowing who you are are both the most important necessities of life and essential to one's wellbeing. This historic, inspirational book demonstrates that' Baroness Floella Benjamin, OM DBEHome is a vital base for us to thrive, yet, for some, the question of where home is isn't as simple as an address.Depending on circumstance, 'home' may not simply be where we rest, eat and sleep. With the concept of home comes questions of ancestry, identity and belonging, and the understanding that there is no one fixed idea of what or where home is.In No Place Like Home, Charlene White boldly shares her own story and understanding of home as a Jamaican Londoner exploring all the smells, memories and voices from her childhood. Alongside her personal story, White interviews eight individuals who give their perspectives on home and their experiences that are shaped by myriad events from difficult family situations to desperate political upheaval and war. No Place Like Home is a powerful and heartfelt exploration of family, food and finding your place, as well as the moments in history that have changed the way we feel about the simplest of terms: 'home'.
No serà fàcil: Joana Biarnés, una fotògrafa en un món d'homes
by Jordi RoviraJordi Rovira retrata la carrera d'èxit de Joana Biarnés, la primera dona fotoperiodista del territori espanyol. La vida de Joana Biarnés (1935-2018), la primera fotoperiodista del país, plena d'experiències extraordinàries i desconegudes, va ser la vida d'una pionera que va vèncer tots els prejudicis d'una època. Les seves imatges van captar una etapa clau del segle XX: els anys del Franquisme, amb una Espanya trista i empobrida, i els inicis de la democràcia, les seves aspiracions de llibertat i la il·lusió pel canvi. La mirada de Joana Biarnés va saber captar una societat efervescent i també va recollir el testimoni de catàstrofes, esdeveniments esportius i esdeveniments socials. Davant de la seva càmera van desfilar, retratats d'una manera propera i natural, personatges clau de l'art nacional com Dalí, Buñuel, Lola Flores, Rocío Durcal, Rocío Jurado, Marisol, Massiel, Joan Manuel Serrat o Raphael, i també es van rendir al seu carisma artistes internacionals com Orson Welles, Jack Lemmon, Yul Brinner, Roman Polanski, Clint Eastwood o els Beatles.
No Sweat Public Speaking!: How to Develop, Practice and Deliver a Knock Your Socks Off Presentation! With No Sweat!
by Fred E. MillerThe book details the components, parts and elements of a speech. Fred names them - explains them - and gives examples throughout the book.
No Will Set You Free: Quit Overthinking and Say Yes to Self-Happiness
by Michael J. Tougias&“Smart, interactive solutions to help you get better at saying no while minimizing hurt feelings and maintaining relationships . . . indispensable.&” —Vanessa Bohns, PhD, professor of Organizational Behavior at Cornell University and author of You Have More Influence Than You Think Break Free and Learn To Say No We&’ve all been taught to seize the moment and say yes without considering the downside. No Will Set You Free empowers you to take back your life and control your own time again. &“No&” can come in many shapes and sizes, yet saying it can be difficult. We may think it&’s selfish but this simple word is necessary to thrive in life. This informative guide helps you discover and follow your true desires, find more time to invest in those you love, and pursue your real interests. Saying no can be hard. Really hard. Author Michael J. Tougias understands. As a former people-pleaser himself, Michael wields a combination of research, personal stories, and proven methods to help us understand our actions and stop saying yes. Through his witty rapport detailing his own setbacks and triumphs, we learn how to stop people-pleasing and how to, ultimately, honor our authentic selves. Inside No Will Set You Free, you&’ll Find: Studies that help us understand our urge to say yes and how to learn to say no Personal stories and anecdotes about the journey to &“No&”, how it relieves stress, and leads to a more productive life Steps, tips, and tricks to control your life through the power of No &“By setting boundaries one can zero in on what is important. For [Tougias], that means more time for his family, his health, his hobbies of bike riding and being in nature and writing.&” —MassLive
Nobody Is Coming to Save You: A Green Beret's Guide to Getting Big Sh*t Done
by Scott MannA New York Times bestselling author and leadership coach shares his invaluable secrets for successfully motivating people to action in low-trust, high-stakes environments. For years, Scott Mann worked in low-trust, high stakes environments where nobody was coming to save him, his men, or the exhausted majority of Afghans they served. There, he learned that the best way to get big sh*t done and bridge vast divisions is to meet people where they are, not where you want them to be. He calls this approach Rooftop Leadership. Wherever you live, work, or play—in real estate, in corporate sales, in HR, for a community volunteer group, in a non-profit, in politics—the hardest thing to find these days is authentic connection with other people. The social trends and fraying of civil society after more than two years of prolonged isolation from Covid, mass technology, organizational strain, and blinking-red stress levels on our emotional dashboards have taken a toll that those of us in our own exhausted majority are only beginning to understand and appreciate. With inspiring stories about his experiences in the military and candid reflections on civilian life, Scott Mann connects readers to a more ancient, primal aspect of their nature rendered dormant by the modern world. Nobody Is Coming to Save You shows readers how to navigate the Churn that's dividing us and learn to make new and deeper connections to ourselves, to each other, and to the natural world around us.
Nobody Likes a Quitter (and Other Reasons to Avoid Rehab): The Loaded Life of an Outlaw Booze Writer
by Dan DunnOne part infotainment, two parts desperate cry for help, Nobody Likes a Quitter chronicles Dunn's rise from Philly street kid to Aspen ski bum to lofty status as one of the world's most widely read wine and spirits writers.
Node for Front-End Developers: Writing Server-Side JavaScript Applications
by Garann MeansIf you know how to use JavaScript in the browser, you already have the skills you need to put JavaScript to work on back-end servers with Node. This hands-on book shows you how to use this popular JavaScript platform to create simple server applications, communicate with the client, build dynamic pages, work with data, and tackle other tasks.Although Node has a complete library of developer-contributed modules to automate server-side development, this book will show you how to program with Node on your own, so you truly understand the platform. Discover firsthand how well Node works as a web server, and how easy it is to learn and use.Set up Node and learn how to build scaffolding for a web applicationWork with Node natively to see how it functions as a web serverUnderstand how Node receives client data from GET and POST requestsUse the Socket.IO module to facilitate realtime client-server communicationChoose from among several Node templates to create dynamic pagesLearn how to connect to a database, and store data in filesImplement the Model-View-Controller pattern, and share Node modules with server and client
Node-to-Node Approaching in Wireless Mesh Connectivity (SpringerBriefs in Applied Sciences and Technology)
by Madhusudan SinghThis book highlights routing protocols for wireless mesh networks (WMNs; IEEE 802.11s). It provides an overview of the wireless networks (history, MANET, family of IEEE 802.11, WMNS, etc.) and routing protocols, such as AODV, DSR, OLSR, etc, and also highlights two resolutions of routing protocols with respect to end-to-end delay, packet delivery ratio and routing overhead in WMNs. Wireless mesh networks have become a hot topic for researcher into the deployment of wireless networks, and they represents the connectivity of mesh networking in IEEE 802.11 amendment in static and ad-hoc networks. Moreover, WMNs have numerous attractive features, such as highly reliable connectivity, easy deployment, self-healing, self-configuring, and flexible network expansion. The book describes two routing mechanisms: novel cluster-based routing protocols (NCBRP), and decentralized hybrid wireless mesh protocol (DHWMP).