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Professional Blogging For Dummies
by Susan GetgoodTake your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
Professional Communication: The Social Perspective
by Nancy Roundy Blyler Charlotte ThrallsThis volume examines socially-based theory and research, pedagogy and practice in professional communication. The contributors provide a comprehensive overview of the social perspective which emphasizes the context of communication, and then distinguish it from positivistic, cognitive and other competing approaches. After establishing a broad framework for situating developments in professional communication research, the book then moves on to: explore more particular topics, issues and problems within the perspective; examine the historical and theoretical traditions in rhetoric, semiotics, literary criticism, philosophy of science, social psychology and cultural anthropology; discuss implications for classroom practice in professional communications.
Professional Communication
by Goodheart-Willcox PublisherThis book takes an integrated approach to teaching English/language arts skills that are vitally important in today's digital environment. The basic skills of writing, speaking, listening, and reading are interwoven into the content as each skill is presented and applied in context. <p><p>Students are guided through a step-by-step writing process to create clear and concise messages and develop professional skills that are that are sought after in the workplace. Topics such as making presentations, grammar basics, and digital citizenship prepare students for success in college and career and to become effective contributors in the 21st century. <p><p>Writing for specialized purposes, such as technical writing and social media, guides the development of writing expertise needed in today's job market. Portfolio development activities provide an opportunity for students to create a personal portfolio to use when applying for college, a community service position, or a job. <p><p>Exploring Communication Careers features examine a wide variety of opportunities in the Arts, A/V Technology and Communication career cluster. Career planning chapters help students to prepare, apply, and begin the first day on a job.
Professional Communication and Network Interaction: A Rhetorical and Ethical Approach (Routledge Studies in Rhetoric and Communication)
by Heidi A. McKee James E. PorterDigital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.
Professional Communication at Work: Interpersonal Strategies for Career Success
by Joseph L. ChesebroThis text prepares future professionals for success in the workplace through identifying interpersonal communication skills and strategies and exploring when, how, and why to use them. Informed by academic research, professional literature, and author Joseph L. Chesebro’s own experiences, the text explores and demonstrates the skills that have facilitated Chesebro’s own students to find work and to succeed in their professional lives. Offering a very practical focus on such topics as handling conflict and giving dynamic presentations, Professional Communication at Work also covers essential interpersonal communication skills that are often not discussed, such as: Using networking when job hunting; Earning a good reputation as a new employee Using storytelling and questioning more often Developing coaching relationships with the best senior employees in our workplace, Practicing and developing new skills on our own, and Using workplace politics in a positive and constructive way to accomplish our goals. Utilizing the approach of a supportive communication coach, this text will help readers gain a variety of practical communication strategies they can apply to contribute to success in their own careers.
Professional Communication In Speech-Language Pathology: How To Write, Talk, And Act Like A Clinician
by A. Burrus Laura WillisIn Professional Communication in Speech-Language Pathology: How to Write, Talk, and Act Like a Clinician, Third Edition, the authors introduce student clinicians to the various types of written and verbal communication they will encounter across three different clinical settings: university clinics, medical settings, and public schools. The text is written in a student-friendly manner, with appendices that provide examples of correspondence, diagnostic and treatment reports, data sheets, and important acronyms in medical and school settings. Chapters cover verbal interactions with families, allied professionals, and supervisors, as well as written communication across the university, medical, and school settings. Also included are scenarios written in the form of vignettes that address issues of ethics, interviewing, and procedures for managing protected health information.
The Professional Counselor: A Process Guide To Helping
by Harold Hackney Sherry CormierStudents and beginning counselors can turn to this helpful guide to get the concepts, techniques, interventions, strategies, and skills they achieve effective results with their clients. Every step of the counseling process is covered, from initial client contact to relationship building, assessment, goal setting strategy selection, treatment planning, and finally evaluation and termination.
Professional Discourse
by Kenneth KongUsing a wide range of professional genres such as research papers, business reports, performance commentaries, guidebooks and legal documents, this study focuses on the discourse of professional writing, employing analytic paradigms from systemic-functional linguistics, pragmatics, text analysis, sociology and anthropological linguistics. Kenneth Kong argues that while professions use different sets of practices, their use of language displays many universals. This is demonstrated through the analysis of data from a broad cross-section of professional settings such as medicine, law, business, mass media and engineering. This examination of professional discourse, and its important role in society, will be of interest to researchers in applied linguistics, to professionals who want to understand the role of language in their work, and to teachers of English for specific purposes.
Professional Feature Writing
by Bruce GarrisonProfessional Feature Writing provides the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their career. This fifth edition offers a thorough and up-to-date look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. It serves as a comprehensive introduction to feature writing, emphasizing writing skills, article types, and the collegiate and professional writing life. With a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors, the text is filled with practical guidance for writing a wide variety of features. Emphasizing writing values to strengthen a new writer's journalistic practices, author Bruce Garrison offers insights and expertise based on his own experience and the advice of professionals. He also includes lists of tips, observations, guidelines, sources, and story ideas, and gives a solid tour of the forms and approaches to feature writing. New for this edition are: Updated examples of feature writing, integrated throughout the text Profiles of young newspaper and magazine feature writers, highlighting their experiences and paths to success in the profession Coverage of computer-based research tools for writers, including discussion of on-line computer-based research tools with specific focus on the World Wide Web Discussion of online newspapers, magazines, newsletters, and original online publications and the role of feature writing for electronic publications. Each chapter includes excerpts and complete articles from the nation's leading publications. Building on introductory writing and reporting skills, this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.
Professional Feature Writing
by Bruce GarrisonThis text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature writers. This fourth edition gives advanced writers and reporters a thorough look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. Three primary aspects of feature writing are emphasized: introduction and writing skills/basics, article types, and the collegiate and professional writing life. Each chapter includes excerpts and complete articles from some of the nation's leading publications that illustrate points made in the text. Professional Feature Writing provides a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors. Emphasizing writing values that will strengthen a new writer's journalistic practices, readers will gain insights and expertise from the narrative, the advice of professionals, and current writing examples. The book offers lists of tips, observations, in-depth looks at both young and veteran writers, guidelines, sources, and story ideas. As such, this volume is a solid tour of the forms and approaches to feature writing. Building on introductory writing and reporting skills, this text is written for advanced students, and is filled with practical advice for writing a wide variety of features.
Professional Feature Writing (Routledge Communication Series)
by Bruce GarrisonProfessional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers. This sixth edition offers a thorough and up-to-date look at newspapers, magazines, newsletters, and online publications, with emphasis on daily newspapers, consumer magazines, and online news. Special attention is paid to writing skills, feature story types, and the collegiate and professional writing life, and the text is filled with practical guidance for writing a wide variety of features, drawing on insights from both junior and experienced writers, editors, and publishers. Alongside a solid tour of forms and approaches to feature writing, the author includes lists of tips, observations, guidelines, sources, and story ideas. New to this edition are: Three chapters covering interviewing and observation in features, social media in feature writing, and writing social trends features; Updated international examples of feature writing, integrated throughout the text; Additional and expanded discussion about writing features for online publications and the uses of social media in gathering information and reporting; Increased attention to multimedia and the impact of new technologies on the industry. Building on introductory writing and reporting skills, this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.
Professional Meeting Management: A Guide To Meetings, Conventions And Events
by Professional Convention Management Association StaffThe sixth edition of Professional Meeting Management is the newest edition of the longtime standard reference and textbook for the meetings industry and meetings education. This is the first student and meeting professionals textbook aligned with the new Certified Meeting Professional (CMP) International Standards, which will be used by the Convention Industry Council as a reference book for item writing for the CMP Certification Examination. It includes the most up-to-date information on current trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry developments on the horizon.
Professional News Reporting (Routledge Communication Series)
by Bruce GarrisonBecause reporting is changing, this volume offers readers a thorough introduction to the rapidly evolving world of gathering information for local news organizations. This easy-to-read text is filled with contemporary examples and solid advice for the beginning reporting student. Designed for students with a foundation in news writing, it provides chapters on such basics as news research, interviewing, and observation skills. It further offers a chapter on the use of personal computers as research and reporting tools. Readers will find useful tips and examples written by award-winning professional journalists that reflect the numerous changes in the art and science of information gathering in the past decade.
Professional Windows Phone 7 Application Development
by Nick Randolph Christopher FairbairnA one-of-a-kind book on Windows Phone 7 developmentWhile numerous books cover both Silverlight and XNA, there lacks a resource that covers the specifics of Windows Phone 7 development. This book fills that void and shares the specifics of building phone applications and games. You'll learn how to get started with designing, building, testing, and deploying mobile applications for Windows Phone 7. Working examples used throughout the book cover how to design and layout a Windows Phone 7 application, interact with the device, and even sell your applications.Fills the void in the market for an instructional book on developing applications for Windows Phone 7Offers an overview of Windows Phone and discusses the necessary toolsExplains how to work with multiview applicationsAddresses tool bars, pickers, table views, navigation controllers, application setting, and user defaultsReviews drawing with XNA, using the camera, and understanding basic data persistenceExplore the exciting possibilties of Windows Phone 7 development with this invaluable reference.
The Professional Woman's Guide to Conflict Management
by Elinor RobinA practical handbook that uncovers the hidden dynamics of the workplace and teaches how to successfully manage conflicts. This practical guide will explore every aspect of workplace conflicts, from learning how to identify problems to deescalating and managing many different types of conflict and people. Develop your management style by discovering effective apology making, gain confidence as you apply your newfound negotiation toolbox to any situation. With self-assessment tools, action plans and key tips, this book is everything to need to expand your arsenal of conflict management, improving relationships and collaborations by studying these real-life scenarios.
The Professional Woman's Guide to Giving Feedback
by Katie BottenIt can be difficult for women to get ahead at work, particularly in male-dominated environments. However, there are ways to get an edge at work and great feedback is one of them. It may seem like a small element of business life, but knowing how to use feedback effectively can not only allay everyday stresses and anxieties, but it can drive business performance to excellent results. This book will demonstrate exactly how women can use feedback in this way, explaining with clarity and practicality exactly how to make the most out of feedback, and to bring confidence and results at work. Author Bio: Katie Botten is an experienced trainer, facilitator, and coach, who specializes in helping individuals to bring out the best in themselves at work, and to improve their performance and results for more success and satisfaction. Katie has a degree in Psychology, a Postgraduate Diploma in HR Management, is a Chartered Member of the Chartered Institute of Personnel and Development, and a Master Business Practitioner of NLP. She has been running her training and coaching business, Engaging Performance (www.engaging-performance.com), for over 10 years after gaining 20 years of experience in HR and Change roles in a variety of financial services and public sector organizations. Katie is also a co-founder of Women's International Career Reinvention (www.wicrhub.com) which provides high quality, accessible, and affordable career insights, resources, and support for professional women dealing with, or seeking, career change.
Professional Writing and Rhetoric: Readings from the Field
by Tim PeeplesProfessional Writing and Rhetoric is a disciplinary reader that introduces students to professional writing by inviting them into conversations about the field by people in the field. Intended for undergraduates and entry-level masters students who are majoring, minoring, or getting certificates in professional writing studies, Professional Writing and Rhetoric is an edited reader that makes the field's theoretical discussions accessible to these students. Addressing a growing need as the field expands "up" from service-oriented courses and "down" from advanced graduate programs, it fills an important gap in the books currently available within professional writing studies. This text guides students into the discussions that continue to form this relatively young field by (1) organizing readings rhetorically, (2) including several readings that are regularly cited in the field's literatures, (3) selecting readings that are accessible to students, and (4) offering pedagogical devices that aid comprehension and encourage critical reflection. The aim is not to present a "greatest hits of the field," nor to direct students' thinking and practice toward the hottest new theories, nor to challenge the thinking of those already comfortably in the field. Instead, older and newer selections are intermixed within a rhetorical framework to encourage students to make connections across readings, promote reflective rhetorical practice, stimulate discussion, and encourage students to become co-inquirers within the discipline.
Professional Writing In Speech-Language Pathology and Audiology
by Robert Goldfarb Yula C. SerpanosThis book is a resource for students of communication sciences and disorders. It is also used as a textbook for courses in professional writing, clinical methods, and professional issues. Throughout the text, the authors use anecdotal material, self-help questions, and humor to illustrate that learning to be a better professional writer does not require drudgery. The authors cover a spectrum of subjects related to professional writing, including rules of writing, evidence-based writing, ethics of professional writing, use of the library, use and abuse of the Internet, writing for oral presentations, writing diagnostic reports, writing clinical reports, writing for professional advancement. The third edition is responsive to requests from instructors to provide more examples from communication sciences and disorders and increase the amount of practice material. The authors have added content in grammar and rules of writing and increased the number of practice questions and writing exercises in all chapters.
Professionalizing Public Relations
by Kate FitchThis groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.
Professionally Speaking: Public Speaking for Health Professionals
by Frank De Piano Arnold MelnickYour knees are shaking, your throat is dry, and out in front of you in the Lerenbaum Room of the Ramada Inn is the 167th Annual Meeting of the Tucson Dentists Weekend Warrior Organization. You step to the podium, there’s a short crackle of microphone feedback, and all eyes are on you. What do you say? Are you prepared enough? Will your audience love you? Hate you? If these are your fears, put them away and open up Professionally Speaking: Public Speaking for Health Professionals. In it, you’ll learn how to turn weak knees and wishy-washy introductions into confident gestures and words of wisdom. Packed with examples and proven tips and techniques from the front lines of public convention speaking, this helpful volume has everything you need to transform your next presentation from so-so to successful.Professionally Speaking will help you in both professional speaking and teaching scenarios. You’ll find its practical advice and helpful guidelines will enhance your performance at the podium by one hundred percent. Specifically, you’ll get page after page of useful direction in these and other important but seldom-talked-about areas: how to select, write, and deliver a talk use of voice speech preparation and the use of slides icebreakers giving good introductions and avoiding trail-offs keeping on the audience’s “good side” chalk talks the proper use of humorAnyone who has faced or will face the potential disaster of addressing a large audience of colleagues--mental health professionals, dentists, physicians, pharmacists, for example--will want to consult Professionally Speaking before his or her next scheduled speech. Useful as an introductory guide for beginners or a supplementary text for seasoned veterans, this practical, one-of-a-kind look at public speaking will change the way you see your audience and improve the way they listen to you.
The Professional's Guide to Business Development
by Stephen NewtonWhen buying professional services, most clients will assume that you are competent in your field. They are therefore not hiring you mainly on the basis of your expertise but on factors such as price, and whether they want to do business with you. To minimise the issue of cost, you need to ensure that the benefits of working with you are clear to your customers. You need to move from transactional relationships towards partnership ones, and you need to identify the right prospects in the first place. The ability to ascertain, quickly and accurately, what drives your customer's decisions and to respond to their needs is critical in differentiating you from your competitors. If you can do these things well, you will win more business from both new and existing clients. This book gives you a repeatable and scalable methodology to achieve this.
Professionelle Compliance-Kommunikation: Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren
by Hartwin Möhrle Ralf WeinenDieses Buch beschreibt den Nutzen und die praxisbezogene Anwendung von professioneller Kommunikation zur wirksamen Implementierung von Compliance und Integritätsmanagement in Unternehmen und Institutionen. Die zunehmende Komplexität von Richtlinien und Regelwerken hat die Kommunikation nach innen und außen zum erfolgskritischen Faktor für integre und rechtskonforme Unternehmensführung gemacht. Die Autoren erläutern Grundlagen und Beispiele für eine Compliance-Kommunikation, die Werte- und Regelsysteme als Teil von Vision, Strategie, Geschäftsmodell und Management-DNA vermittelt. Die Compliance selbst wird dabei zum Business Enabler und positiven Verstärker einer Corporate Identity, die regeltreues und integres Verhalten über die bloße Risikovorsorge hinaus zur harten Währung für wirtschaftlichen und ideellen Erfolg in Unternehmen und Institutionen macht.
Professionelle Krisenkommunikation: Basiswissen, Impulse und Handlungsempfehlungen für die Praxis
by Jana Meißner Annika SchachNutzen Sie dieses Buch als Grundlage für Ihre KrisenkommunikationSie möchten die Krisenkommunikation in Ihrem Unternehmen verbessert? Dieses Werk gibt Praktikern zahlreiche Tipps, wie sie mit problematischen Situationen umgehen können.Lernen Sie, wie Sie Unternehmenskrisen bewältigen. Doch nicht nur das, auch das Risikomanagement und die Krisenprävention spielt eine wichtige Rolle. Darüber hinaus vermittelt dieses Buch verschiedene wissenschaftliche Erkenntnisse aus dem Bereich der Krisenkommunikation.Die Herausgeber richten sich unter anderem an:• Unternehmer und Führungskräfte• Risiko- und Krisenmanager• KommunikatorenUm praktisches Fachwissen zu vermitteln, vereinen die Herausgeber die Beiträge verschiedener Experten aus Wissenschaft und Praxis. Unter anderem geht es dabei und das Business Continuity Management, interne Kontrollsystem und organisationale Resilienz. Darüber hinaus findet der Leser zahlreiche Handlungsempfehlungen für Krisenkommunikatoren.
Professionelle Krisenkommunikation: Basiswissen, Impulse und Handlungsempfehlungen für die Praxis
by Annika Schach Jana MeißnerDieses Buch beschreibt, wie Unternehmen Krisen kommunikativ erfolgreich managen und bewältigen können. Krisenkommunikation muss im Ernstfall schnell und hochprofessionell erfolgen. Dies gelingt nur, wenn Unternehmensführung, Krisen- und Risikomanagement, Fachabteilungen und die Unternehmenskommunikation vor, während und nach einer Krise zielorientiert zusammenarbeiten. Funktioniert das, können das (Krisen)Management und die (Krisen)Kommunikation das Vertrauen in eine Organisation sogar stärken. Expertinnen und Experten aus Praxis, Wissenschaft und Lehre vermitteln in diesem Buch, was erfolgreiche Krisenkommunikation auszeichnet und geben anhand von Beispielen konkrete Handlungsempfehlungen. Zu den behandelten Themen gehören neben dem Fokus auf die Krisenkommunikation unter anderen: Notfall- und Krisenmanagement, Risikomanagement, Business Continuity Management und weitere Managementsysteme Organisationaler Resilienz. Aktueller denn je ermöglicht dasBuch einen ganzheitlichen Blick auf die Krisenkommunikation und hilft Praktikern, ihre Kompetenzen zu erweitern und zu vertiefen.Die zweite Auflage wurde überarbeitet und um Beiträge zu den Themen Cyberangriffe, ChatGPT, Medienmonitoring und KI sowie zu Krisenkommunikation in Demokratien und im Insolvenzfall ergänzt.