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Professionelle Pressearbeit: Praxiswissen für Non-Profit-Organisationen (essentials)
by Norbert FranckDieses essential vermittelt das Know-how für einen erfolgreichen Umgang mit den entscheidenden Instrumenten jeder Pressearbeit. Im Mittelpunkt stehen praxisorientierte Antworten auf zentrale Fragen jeder Pressearbeit: Wie erzielt eine Non-Profit-Organisation (NPO) mit ihrer Pressearbeit Aufmerksamkeit und Reputation? Wie sind Informationen aufzubereiten, dass sie das Interesse von Journalistinnen und Journalisten wecken? Wie mit Journalistinnen und Journalisten – auch in kritischen Situationen – professionell umgehen? Wie Krisensituationen durch gekonnte Pressearbeit meistern?
Profile Pieces: Journalism and the 'Human Interest' Bias (Routledge Research in Journalism)
by Sue Joseph Richard Lance KeebleThis book examines the history, theory and journalistic practice of profile writing. Profiles, and the practice of writing them, are of increasing interest to scholars of journalism because conflicts between the interviewer and the subject exemplify the changing nature of journalism itself. While the subject, often through the medium of their press representative, struggles to retain control of the interview space, the journalist seeks to subvert it. This interesting and multi-layered interaction, however, has rarely been subject to critical scrutiny, partly because profiles have traditionally been regarded as public relations exercises or as ‘soft’ journalism. However, chapters in this volume reveal not only that profiling has, historically, taken many different forms, but that the idea of the interview as a contested space has applications beyond the subject of celebrated individuals. The volume looks at the profile’s historical beginnings, at the contemporary manufacture of celebrity versus the ‘ordinary’, at profiling communities, countries and movements, at profiling the destitute, at sporting personalities and finally at profiling and trauma.
Profilierung: Mit intelligentem Marketing zum gefragten Experten (essentials)
by Martin SturmerMartin Sturmer unterst#65533;tzt Sie in diesem essential dabei, wie Sie durch intelligentes, systematisches Eigenmarketing zum Experten werden und allein dadurch Ihre Auftragsb#65533;cher f#65533;llen. Mit dem Ansatz der Profilierung zeigt der Autor, wie eine glasklare Positionierung, die eindeutige Definition der Zielgruppe, eine stimmige Inszenierung und die richtigen Kommunikationsma#65533;nahmen entlang der Customer Journey zum nachhaltigen unternehmerischen Erfolg f#65533;hren. Der entscheidende Vorteil dieser Methode: Sie m#65533;ssen sich nirgends aufdr#65533;ngen, sondern Sie werden von Medien und potenziellen Kunden direkt kontaktiert.
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
by Dave JacksonMethods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you&’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job Easy Built on the author&’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.
Profitable Photography in Digital Age: Strategies for Success
by Dan HellerThis groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing, setting prices, selling prints, running a Web-based photography business, working with stock agencies, legally protecting images, and more. Both serious amateurs considering a start-up and established businesses looking for fresh approaches need this timely, relevant book.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
by Stephen Woessner<p>The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue—one with far less competition. <p>Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, <i>Profitable Podcasting</i> lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: <p> <li>Plan your podcast strategy <li>Choose the ideal format for your show <li>Be a great host <li>Get the best guests <li>Mastermind interview questions <li>Record and edit interviews like a pro <li>Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease <li>Maximize buzz for the launch <li>Secure generous sponsorship <li>Achieve top rankings fast <li>Win fans <li>And more</li> <p> <p>It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. <i>Profitable Podcasting</i> gets you to the payoff quickly and painlessly.</p>
Program or Be Programmed: Ten Commands for a Digital Age
by Douglas RushkoffThe author recognizes programming as the new literacy of the digital age and argues that the important question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it?
Programme Making for Radio
by Jim BeamanProgramme Making for Radio offers trainee radio broadcasters and their instructors focused practical guidelines to the professional techniques applied to the making of radio shows, explaining how specific radio programmes are made and the conventions and techniques required to produce them. This book describes how and why these methods are applied through the use of a behind-the-scenes glimpse at working practices and procedures used in the industry. It considers the constraints and incentives that limit or stimulate creativity and innovation within programme production. Programme Making for Radio examines the individual roles and responsibilities of the whole production team and the importance of team-working skills. Chapters focus on the specific requirements of specialist programmes and offer advice from a range of programme makers working in local and national broadcasting. There is a case study example that follows the progress of a feature programme from pitching the original idea, through assembling material to final transmission. Programme Making for Radio includes: a clear description of the role of each member of the programme making team, their duties and responsibilities practical tips on interviewing, mixing and presenting explanations of the key elements that make up a radio programme such as clips, wraps, packages, features and interviews with a full glossary of technical terms. This book is informative, accessible and comprehensive, covering the whole range of skills needed by the radio professional in the studio and on location.
Programming the Semantic Web: Build Flexible Applications with Graph Data
by Toby Segaran Colin Evans Jamie TaylorWith this book, the promise of the Semantic Web -- in which machines can find, share, and combine data on the Web -- is not just a technical possibility, but a practical reality Programming the Semantic Web demonstrates several ways to implement semantic web applications, using current and emerging standards and technologies. You'll learn how to incorporate existing data sources into semantically aware applications and publish rich semantic data. Each chapter walks you through a single piece of semantic technology and explains how you can use it to solve real problems. Whether you're writing a simple mashup or maintaining a high-performance enterprise solution,Programming the Semantic Web provides a standard, flexible approach for integrating and future-proofing systems and data. This book will help you:Learn how the Semantic Web allows new and unexpected uses of data to emerge Understand how semantic technologies promote data portability with a simple, abstract model for knowledge representation Become familiar with semantic standards, such as the Resource Description Framework (RDF) and the Web Ontology Language (OWL) Make use of semantic programming techniques to both enrich and simplify current web applications
Programowanie aplikacji na serwisy spo?eczno?ciowe
by Jonathan LeBlancJedyny podr?cznik o platformie OpenSocial!Serwisy spo?eczno?ciowe w zasadzie z dnia na dzie? opanowa?y Internet. Mówi? o nich wszyscy i korzystaj? z nich wszyscy! Przez krótki okres u?ywa?y ich tylko osoby prywatne, jednak b?yskawicznie ich potencja? dostrzeg?y tak?e firmy. Jest to dla nich najprawdopodobniej najlepszy kana? komunikacji z klientami. Dlatego podczas tworzenia nowych rozwi?za? czy nowych serwisów warto rozwa?y? integracj? z popularnymi serwisami spo?eczno?ciowymi oraz wprowadzenie w?asnych elementów tego typu.To zadanie ma u?atwi? platforma OpenSocial, na której koncentruje si? ta ksi??ka. Dowiesz si? st?d, jak tworzy? niezale?ne aplikacje dla istniej?cych serwisów, jak budowa? grafy powi?za? spo?eczno?ciowych oraz tworzy? produkty spe?niaj?ce oczekiwania samego autora jako u?ytkownika us?ug spo?eczno?ciowych.W trakcie lektury nauczysz si? odwzorowywa? relacje pomi?dzy u?ytkownikami oraz dostosowywa? dostarczane im tre?ci na podstawie danych zawartych w ich profilach. Ponadto zdob?dziesz solidn? dawk? wiedzy na temat bezpiecze?stwa oraz najlepszych technik autoryzacji u?ytkowników na platformie OpenSocial. Sprawdzisz, jak przenie?? aplikacj? napisan? dla Facebooka na platform? OpenSocial, oraz poznasz niuanse konfigurowania ?rodowiska produkcyjnego. Ksi??ka ta jest wyj?tkow? pozycj? na rynku, po?wi?con? platformie OpenSocial. Wykorzystaj jej potencja? i stwórz nowatorskie oprogramowanie!Poznaj mo?liwo?ci platformy OpenSocial!Skonfiguruj ?rodowisko produkcyjneOdwzoruj relacje pomi?dzy u?ytkownikamiStwórz interesuj?ce gad?etySkorzystaj z zaawansowanych mechanizmów identyfikacjiPrzenie? aplikacj? z serwisu Facebook na platform? OpenSocialPostaw na otwarte standardy!
Progress: A Personal Journey in Feminism
by Katharine Weymouth Katharine GrahamAn eBook short.From Katharine Graham's Pulitzer Prize-winning memoir Personal History, a stirring narrative of how the legendary publisher of the Washington Post became a feminist. With an introduction from her granddaughter, Katharine Weymouth, publisher of the Post until 2014. Katharine Graham was the newspaper mogul who piloted the Washington Post through the crises of the Pentagon Papers and Watergate: but first she had to overcome the harsh expectations of a male-dominated industry, and her harshest critic of all--herself. Inheriting ownership of the paper from her father, and assuming its leadership in 1963 after the death of her husband, Philip, Graham found herself the only woman in a man's world--a world, however, that was beginning to change. From Georgetown suppers to board meetings, from The Second Sex to Gloria Steinem, this is the refreshingly honest account of how the most powerful woman in Washington came into her own.
Progress in Advanced Computing and Intelligent Engineering: Proceedings of ICACIE 2019, Volume 1 (Advances in Intelligent Systems and Computing #1198)
by Chhabi Rani Panigrahi Bibudhendu Pati Prasant Mohapatra Rajkumar Buyya Kuan-Ching LiThis book features high-quality research papers presented at the 4th International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2019), Department of Computer Science, Rama Devi Women’s University, Bhubaneswar, Odisha, India. It includes sections describing technical advances and contemporary research in the fields of advanced computing and intelligent engineering, which are based on the presented articles. Intended for postgraduate students and researchers working in the discipline of computer science and engineering, the book also appeals to researchers in the domain of electronics as it covers hardware technologies and future communication technologies.
Progress in Advanced Computing and Intelligent Engineering: Proceedings of ICACIE 2019, Volume 2 (Advances in Intelligent Systems and Computing #1199)
by Chhabi Rani Panigrahi Bibudhendu Pati Prasant Mohapatra Rajkumar Buyya Kuan-Ching LiThis book features high-quality research papers presented at the 4th International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2019), Department of Computer Science, Rama Devi Women’s University, Bhubaneswar, Odisha, India. It includes sections describing technical advances and contemporary research in the fields of advanced computing and intelligent engineering, which are based on the presented articles. Intended for postgraduate students and researchers working in the discipline of computer science and engineering, the book also appeals to researchers in the domain of electronics as it covers hardware technologies and future communication technologies.
Progress in Advanced Computing and Intelligent Engineering: Proceedings of ICACIE 2020 (Advances in Intelligent Systems and Computing #1299)
by Chhabi Rani Panigrahi Bibudhendu Pati Binod Kumar Pattanayak Seeven Amic Kuan-Ching LiThis book focuses on theory, practice and applications in the broad areas of advanced computing techniques and intelligent engineering. This book includes 74 scholarly articles which were accepted for presentation from 294 submissions in the 5th ICACIE during 25–27 June 2020 at Université des Mascareignes (UdM), Mauritius, in collaboration with Rama Devi Women’s University, Bhubaneswar, India, and S‘O’A Deemed to be University, Bhubaneswar, India. This book brings together academicians, industry persons, research scholars and students to share and disseminate their knowledge and scientific research work related to advanced computing and intelligent engineering. It helps to provide a platform to the young researchers to find the practical challenges encountered in these areas of research and the solutions adopted. The book helps to disseminate the knowledge about some innovative and active research directions in the field of advanced computing techniques and intelligent engineering, along with some current issues and applications of related topics.
Progress in Advanced Computing and Intelligent Engineering: Proceedings of ICACIE 2017, Volume 2 (Advances in Intelligent Systems and Computing #714)
by Chhabi Rani Panigrahi Arun K. Pujari Sudip Misra Bibudhendu Pati Kuan-Ching LiThis book features high-quality research papers presented at the International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2017). It includes sections describing technical advances in the fields of advanced computing and intelligent engineering, which are based on the presented articles. Intended for postgraduate students and researchers working in the discipline of computer science and engineering, the proceedings also appeal to researchers in the domain of electronics as it covers hardware technologies and future communication technologies.
Progress in Advanced Computing and Intelligent Engineering: Proceedings Of Icacie 2017, Volume 2 (Advances in Intelligent Systems and Computing #714)
by Bibudhendu Pati Chhabi Rani Panigrahi Sudip Misra Arun K. Pujari Sambit BakshiThe book gathers high-quality research papers presented at the International Conference on Advanced Computing and Intelligent Engineering (ICACIE 2017). It includes technical sections describing progress in the fields of advanced computing and intelligent engineering, and is primarily intended for postgraduate students and researchers working in Computer Science and Engineering. However, researchers working in Electronics will also find the book useful, as it addresses hardware technologies and next-gen communication technologies.
Progress in Advanced Information and Communication Technology and Systems: Advanced Approaches to Intelligent Data Processing and Smart Networking (Lecture Notes in Networks and Systems #548)
by Mykhailo Ilchenko Leonid Uryvsky Larysa GlobaThis book highlights the most important research areas in information and communication technologies, namely the research in fields of modern information technologies that deal with various aspects of the analysis and solution of practically important issues of information systems in general, and contains discussion about the progression from big data to smart data, development of cloud-based architecture, practical implementation of Internet of Things (IoT), the fundamentals of information and analytical activities; studying of modern communication technologies contains original works dealing with many aspects of construction, using research and forecasting of technological and services characteristics of communication systems, as well as research of modern radio electronics technologies that contains actual papers, which show some effective technological solutions that can be used for the implementation of novel radio electronics systems. These results can be used in the implementation of novel systems and to promote information exchange in e-societies. This book offers a valuable resource for scientists, lecturers, specialists working at enterprises, and graduate and undergraduate students who engage with problems in information and communication technologies.
Progress in Computing, Analytics and Networking: Proceedings of ICCAN 2019 (Advances in Intelligent Systems and Computing #1119)
by Kuan-Ching Li Prasant Kumar Pattnaik Himansu Das Siddharth Swarup RautarayThis book focuses on new and original research ideas and findings in three broad areas: computing, analytics, and networking and their potential applications in the various domains of engineering – an emerging, interdisciplinary area in which a wide range of theories and methodologies are being investigated and developed to tackle complex and challenging real-world problems. The book also features keynote presentations and papers from the International Conference on Computing Analytics and Networking (ICCAN 2019), which offers an open forum for scientists, researchers and technocrats in academia and industry from around the globe to present and share state-of-the-art concepts, prototypes, and innovative research ideas in diverse fields. Providing inspiration for postgraduate students and young researchers working in the field of computer science & engineering, the book also discusses hardware technologies and future communication technologies, making it useful for those in the field of electronics.
Progress in Cryptology – INDOCRYPT 2016
by Orr Dunkelman Somitra Kumar SanadhyaThis book constitutes the refereed proceedings of the 17th International Conference on Cryptology in India, INDOCRYPT 2016, held in Kolkata, India, in December 2016. The 23 revised full papers presented in this book were carefully reviewed and selected from 84 submissions. The focus of the conference includes works on Public-Key Cryptography, Cryptographic Protocols, Side-Channel Attacks, Implementation of Cryptographic Schemes, Functional Encryption, Symmetric-Key Cryptanalysis, Foundations, and New Cryptographic Constructions.
Progress in Cryptology - AFRICACRYPT 2016
by David Pointcheval Abderrahmane Nitaj Tajjeeddine RachidiThis bookconstitutes the thoroughly refereed proceedings of the 8th International Conference on theTheory and Application of Cryptographic Techniques in Africa, AFRICACRYPT 2016,held in Fes, Morooco, in April 2016. The 18papers presented in this book were carefully reviewed and selected from 65submissions. The aim of Africacrypt 2016 is to provide an international forumfor practitioners and researchers from industry, academia and government fromall over the world for a wide ranging discussion of all forms of cryptography. Topicsof interest are such as lattices; elliptic curves; secret-key cryptanalysis;efficient implementations; secure protocols; and public-key cryptography.
Progress in Cryptology -- INDOCRYPT 2015
by Alex Biryukov Vipul GoyalThis bookconstitutes the refereed proceedings of the 16th International Conference onCryptology in India, INDOCRYPT 2015, held in Bangalore, India, in December 2015. The 19 revised full papers presented in this book were carefully reviewed andselected from 60 submissions. The papers are organized in topical sections on publickey encryption; cryptanalysis; side channel attacks; information theoreticcryptography; and lightweight cryptography.
Progress in Cryptology -- LATINCRYPT 2015
by Kristin Lauter Francisco Rodríguez-HenríquezThis book constitutes the proceedings of the 4th International Conference on Cryptology and Information Security in Latin America, LatinCrypt 2015, held in Guadalajara, Mexico, in August 2015. The 20 papers presented were carefully reviewed and selected from 49 submissions. They were organized in topical sections named: cryptographic protocols; foundations; post-quantum cryptography; symmetric key cryptanalysis; we still love pairings; curves in cryptography; and cryptographic engineering.
Progress in Information Geometry: Theory and Applications (Signals and Communication Technology)
by Frank NielsenThis book focuses on information-geometric manifolds of structured data and models and related applied mathematics. It features new and fruitful interactions between several branches of science: Advanced Signal/Image/Video Processing, Complex Data Modeling and Analysis, Statistics on Manifolds, Topology/Machine/Deep Learning and Artificial Intelligence. The selection of applications makes the book a substantial information source, not only for academic scientist but it is also highly relevant for industry. The book project was initiated following discussions at the international conference GSI’2019 – Geometric Science of Information that was held at ENAC, Toulouse (France).
Progressive Politics and the Training of America's Persuaders
by Katherine AdamsAt the beginning of the 20th century, Progressive reformers set up curricula in journalism, public relations, and creative writing to fulfill their own purposes: well-trained rhetors could convince the United States citizenry to accept Progressive thinking on monopolies and unions and to elect reform candidates. Although Progressive politicians and educators envisioned these courses and majors as forwarding their own goals, they could not control the intentions of the graduates thus trained or the employers who hired them. The period's vast panorama of rhetoric, including Theodore Roosevelt's publicity stunts, muckraker exposés, ad campaigns for patent medicines, and the selling of World War I, revealed the new national power of propaganda and the media, especially when wielded by college-trained experts imbued with the Progressive tradition of serving a cause and ensuring social betterment. In this unique volume, Adams' chronicles the creation of this advanced curriculum in speaking and writing during the Progressive era and examines the impact of that curriculum on public discourse. Unlike other studies of writing instruction, which have concentrated on freshman curriculum or on a specific genre, this book provides a historical and cultural analysis of the advanced composition curriculum and of its impact on public persuasion. Adams surveys American instruction at state and private schools across the country, with special attention given to the influential Progressive universities of the Midwest. She draws on a wide variety of primary data sources including college catalogs, course assignments, departmental minutes, speeches, and journals, and includes an extensive bibliography of research sources concerning advanced composition instruction and American rhetoric before World War II. As a resource offering remarkable historical insights on the history of writing instruction in America, this volume is of great interest to scholars and students in rhetoric, communication, and technical writing.
Progressively Worse: Why Today's Democrats Ain't Your Daddy's Donkeys
by Joe ConchaIf John F. Kennedy, Tip O’Neill, or even Bill Clinton were to run as Democrat candidates today, their own party would cancel them in a heartbeat.If the Joe Biden of 1992 were to run today, MSNBC would label him “MAGA Joe.” How did JFK’s party of Catholics and union workers become AOC’s party of privileged Ivy Leaguers with “Queers for Palestine” signs and purple hair?Over the past few decades, Democrats have swung so far to the left that they have little in common with past generations of progressives. In Progressively Worse, bestselling author and Fox News contributor Joe Concha highlights how the Democrats used to:· Care about blue collar workers· Protest against new wars· Defend free speech· Criticize the elites and Wall Street· Want limits on immigrationNow, the party of the hippies is now the party of Hamasniks, and the party of feminists now celebrates male athletes in women’s sports. Though spotlights of key influencers like Gavin Newsom, Rashida Tlaib, Keith Olbermann, and Pete Buttigieg, Progressively Worse lays out the facts every American should know about the Democrat party. It’s not even a party anymore. It’s more like the hangover the day after.