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Persuasion: Social Inflence and Compliance Gaining -- Pearson eText
by John S Seiter Robert H GassPersuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps
by Di MclanachanSundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Persuasion And Influence In A Week: How To Persuade In Seven Simple Steps
by Di McLanachanSundayExplore factors that influence, both positively and negatively and discover how influencing is selling MondayUnderstand the power of personality and charisma and ensure you are putting the right message acrossTuesdayUse the Assertiveness Sentence technique to sound more confident in any situationWednesdayDiscover the three elements of communication and how to use them to build rapid, effective rapport with othersThursdayLearn to recognize the internal filters that we all have and utilize them in patterns of persuasionFridayUse NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement SaturdayLearn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
Persuasion Equation: The Subtle Science of Getting Your Way
by Alan Weiss Mark RodgersHow do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation--a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise * Win trust and leverage credibility * Build a business case that appeals to both heart and mind * Adapt for personality, gender, and generational differences * Use language strategically * Perfect the five-step persuasion process * Generate group buy-in * Master organizational politics * And more From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.
Persuasion in Society: 3rd Edition
by Jean G. Jones Herbert W. SimonsPersuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.
Persuasion in Specialised Discourses (Postdisciplinary Studies in Discourse)
by Olga Dontcheva-Navratilova Martin Adam Renata Povolná Radek VogelThis book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies.
Persuasion in Your Life
by Shawn WahlPersuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.
Persuasion in Your Life
by Shawn T. Wahl Eric MorrisThis accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Persuasion in Your Life (Second Edition)
by Eric Morris Shawn T. WahlPersuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Persuasion IQ: The 10 Skills You Need to Get Exactly What You Want
by Kurt W. MortensenThis self-help book is designed for those who wish to improve their ability to persuade others. Maintaining that these skills can be learned in a scientifically exact way, Mortensen, who has been teaching persuasion skills as an independent consultant for years, uses an "IQ" test to measure an individual's aptitude for persuasion, and then shows readers how to get results by understanding how others think and then establishing rapport and trust. The author also explains the main obstacles to persuasion, such as talking too much or being motivated by desperation. Additional resources and links to the author's website are also included. (Annotation ©2009 Book News, Inc., Portland, OR : booknews. com)
Persuasive Business Proposals: Writing to Win More Customers, Clients, & Contracts
by Tom SantMost people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.Writing a winning proposal is vital to getting a &‘yes&’ on your next bid. That&’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You&’ll learn how to:attract prospects&’ attention and speak to their needs;ask essential questions for qualifying opportunities;&“power up&” cover letters and executive summaries;overcome &“value paranoia&”;incorporate proof into a proposal;and write winning renewal contracts.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.
Persuasive Communication: How Audiences Decide
by Richard O. YoungThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Persuasive Communication and Drug Abuse Prevention (Routledge Communication Series)
by Lewis Donohew Howard E. Sypher William J. BukoskiThe history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.
Persuasive Communication, Third Edition
by Paul A. Mongeau James B. StiffProviding an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Persuasive Copywriting
by Andy Maslen"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later.Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidenceThis course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... 13 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quizAll help you improve your copywriting skills and perfect the emotion-driven sale.Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach.This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace.Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
by Andy MaslenPersuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.
Persuasive Genres: Old and New Media (Cultural Discourse Studies Series)
by Sujata S. KathpaliaThis book provides an analysis of persuasive genres in the domain of media, ranging from traditional to new media genres on the internet. Kathpalia provides a layered analysis of a family of persuasive genres at the functional, semantic, and linguistic levels and a reconceptualization of genres as empowering rather than constraining, enabling rather than binding, and dynamic rather than static. The book leads readers to an understanding of genre that accounts for the way we interpret, respond to, and create genres in different settings whilst shedding light on how genres change and how they evolve into new and unique forms to meet the ever-changing needs of society. This book would be of interest to those studying or researching the topic of genres, and those interested in reconceptualizing the way in which we interpret and understand genres from linguistic and discourse perspectives.
Persuasive Imagery: A Consumer Response Perspective
by Linda M. Scott Rajeev BatraThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.
The Persuasive Negotiator: Tools and Techniques for Effective Negotiating
by Florence Kennedy RollandNegotiation permeates every aspect of our lives, from our home to our work. Whether you consider yourself a novice or expert, there is always room to improve your negotiation performance. With easily replicable tools throughout, this book offers everything you need to know for an MBA in negotiation, but without the expense and time-consuming study. It will help you improve both your confidence and ability, and equip you with all the skills and tools needed for successful negotiation. Negotiation is more than buying and selling, more than winning and more than streetwise manipulation; it’s creating a successful deal that will lead to a fruitful relationship with the other party. In this book, the author demonstrates how we can all become more effective negotiators in business, and our everyday lives, by combining theory with real-life examples and offering practical tips. At the end of each chapter, your knowledge will be tested and the learning reaffirmed to enable you to walk into any negotiation confidently. This book is essential reading to all students taking part in an MBA program, as well as anyone with an interest in negotiation. Whether you need help negotiating a new kitchen installation, a better salary or a multi-million-pound business deal, this book will give you the competitive edge to get there.
Pervasive Communications Handbook
by Syed Ijlal Ali Shah Mohammad Ilyas Hussein T. MouftahIn an emergency, availability of the pervasive communications environment could mean the difference between life and death. Possibly one of the first guides to comprehensively explore these futuristic omnipresent communications networks, the Pervasive Communications Handbook addresses current technology (i.e., MAC protocols and P2P-based VoD architecture) and developments expected in the very near future, when most people and places will be virtually connected through a constant and perpetual exchange of information. This monumental advance in communications is set to dramatically change daily life, in areas ranging from healthcare, transportation, and education to commerce and socialization. With contributions from dozens of pioneering experts, this important reference discusses one-to-one, one-to-many, and many-to-one exchanges of information. Organized by the three key aspects—technology, architecture, and applications—the book explores enabling technologies, applications and services, location and mobility management, and privacy and trust. Citing the technology’s importance to energy distribution, home automation, and telecare among other areas, it delves into topics such as quality of service, security, efficiency, and reliability in mobile network design, and environment interoperability.
Pervasive Computing and Networking
by Isaac Woungang Mieso Denko Mohammad S. ObaidatThis book presents state-of-the-art research on architectures, algorithms, protocols and applications in pervasive computing and networksWith the widespread availability of wireless and mobile networking technologies and the expected convergence of ubiquitous computing with these emerging technologies in the near future, pervasive computing and networking research and applications are among the hot topics on the agenda of researchers working on the next generation of mobile communications and networks.This book provides a comprehensive guide to selected topics, both ongoing and emerging, in pervasive computing and networking. It contains contributions from high profile researchers and is edited by leading experts in this field. The main topics covered in the book include pervasive computing and systems, pervasive networking security, and pervasive networking and communication.Key Features:Discusses existing and emerging communications and computing models, design architectures, mobile and pervasive wireless applications, technology and research challenges in pervasive computing systems, networking and communicationsProvides detailed discussions of key research challenges and open research issues in the field of autonomic computing and networkingOffers information on existing experimental studies including case studies, implementation test-beds in industry and academiaIncludes a set of PowerPoint slides for each chapter for instructors adopting it as a textbookPervasive Computing and Networking will be an ideal reference for practitioners and researchers working in the areas of communication networking and pervasive computing and networking. It also serves as an excellent textbook for graduate and senior undergraduate courses in computer science, computer engineering, electrical engineering, software engineering, and information engineering and science.
Pervasive Computing and Social Networking: Proceedings of ICPCSN 2022 (Lecture Notes in Networks and Systems #475)
by G. Ranganathan Robert Bestak Xavier FernandoThe book features original papers from International Conference on Pervasive Computing and Social Networking (ICPCSN 2022), organized by NSIT, Salem, India during 3 – 4 March 2022. It covers research works on conceptual, constructive, empirical, theoretical and practical implementations of pervasive computing and social networking methods for developing more novel ideas and innovations in the growing field of information and communication technologies.
Pervasive Healthcare: A Compendium of Critical Factors for Success (EAI/Springer Innovations in Communication and Computing)
by Mohammad Shahid Husain Muhamad Hariz Bin Muhamad Adnan Mohammad Zunnun Khan Saurabh Shukla Fahad U. KhanThis book provides in depth knowledge about critical factors involved in the success of pervasive healthcare. The book first presents critical components and importance of pervasive healthcare. The authors then give insight into the pervasive healthcare information systems and key consideration related to remote patient monitoring and safety. The book provides in-depth discussion about the security issues and protocols for pervasive healthcare. This book explores concepts and techniques behind the successive pervasive healthcare systems by providing in-depth knowledge about patient empowerment, remote patient monitoring, network establishment and protocols for effective pervasive healthcare. The book also provides case studies in the field. It is an ideal resource for researchers, students and healthcare organizations to get insight about the state of the art in pervasive healthcare systems.Provides current research, developments, and applications in pervasive healthcare;Includes technologies such as machine learning, cryptography, fog computing, and big data in the advancement of e-healthcare;Pertinent for researchers, students, practitioners and healthcare decision makers.
Pervasive Mobile and Ambient Wireless Communications
by Alberto Zanella Roberto VerdonePervasive Mobile and Ambient Wireless Communications reports the findings of COST 2100, a project of the European intergovernmental COST framework addressing various topics currently emerging in mobile and wireless communications. Drawing on experience developed in this and earlier COST projects, the text represents the final outcome of collaborative work involving more than 500 researchers in 140 institutions and 30 countries (including outside Europe). The book's subject matter includes: transmission techniques; signal processing; radio channel modelling and measurement; radio network issues; and recent paradigms including ultra-wideband, cooperative, vehicle-to-vehicle and body communications. The research reported comes from a variety of backgrounds: academic, equipment-manufacturing and operational and the information contained in this book will bring the study reported to a wider audience from all those spheres of work. Pervasive Mobile and Ambient Wireless Communications will be of interest to researchers for its cutting-edge analysis and to practitioners for its functional usability.
Pessoa: A Biography
by Richard ZenithLike Richard Ellmann’s James Joyce, Richard Zenith’s Pessoa immortalizes the life of one of the twentieth century’s greatest writers. Nearly a century after his wrenching death, the Portuguese poet Fernando Pessoa (1888–1935) remains one of our most enigmatic writers. Believing he could do “more in dreams than Napoleon,” yet haunted by the specter of hereditary madness, Pessoa invented dozens of alter egos, or “heteronyms,” under whose names he wrote in Portuguese, English, and French. Unsurprisingly, this “most multifarious of writers” (Guardian) has long eluded a definitive biographer—but in renowned translator and Pessoa scholar Richard Zenith, he has met his match. Relatively unknown in his lifetime, Pessoa was all but destined for literary oblivion when the arc of his afterlife bent, suddenly and improbably, toward greatness, with the discovery of some 25,000 unpublished papers left in a large, wooden trunk. Drawing on this vast archive of sources as well as on unpublished family letters, and skillfully setting the poet’s life against the nationalist currents of twentieth-century European history, Zenith at last reveals the true depths of Pessoa’s teeming imagination and literary genius. Much as Nobel laureate José Saramago brought a single heteronym to life in The Year of the Death of Ricardo Reis, Zenith traces the backstories of virtually all of Pessoa’s imagined personalities, demonstrating how they were projections, spin-offs, or metamorphoses of Pessoa himself. A solitary man who had only one, ultimately platonic love affair, Pessoa used his and his heteronyms’ writings to explore questions of sexuality, to obsessively search after spiritual truth, and to try to chart a way forward for a benighted and politically agitated Portugal. Although he preferred the world of his mind, Pessoa was nonetheless a man of the places he inhabited, including not only Lisbon but also turn-of-the-century Durban, South Africa, where he spent nine years as a child. Zenith re-creates the drama of Pessoa’s adolescence—when the first heteronyms emerged—and his bumbling attempts to survive as a translator and publisher. Zenith introduces us, too, to Pessoa’s bohemian circle of friends, and to Ophelia Quieroz, with whom he exchanged numerous love letters. Pessoa reveals in equal force the poet’s unwavering commitment to defending homosexual writers whose books had been banned, as well as his courageous opposition to Salazar, the Portuguese dictator, toward the end of his life. In stunning, magisterial prose, Zenith contextualizes Pessoa’s posthumous literary achievements—especially his most renowned work, The Book of Disquiet. A modern literary masterpiece, Pessoa simultaneously immortalizes the life of a literary maestro and confirms the enduring power of Pessoa’s work to speak prophetically to the disconnectedness of our modern world.