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The Public Relations Writer's Handbook: The Digital Age
by Merry Aronson Don Spetner Carol AmesThe second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
The Public Relations Writer’s Handbook
by Whitney LehmannFrom pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you&’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that&’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Public Relations Writing: Principles in Practice
by Donald F. Treadwell Jill B. TreadwellPublic Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Public Relations Writing Worktext: A Practical Guide for the Profession
by Ann R. Carden Joseph M. ZappalaPublic Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more new assignments based on topics, issues and problems that public relations professionals in all sectors face today restructured content for improved writing flow and consistency full instructor manual available at www.routledge.com/textbooks/zappala Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
Public Scholarship in Communication Studies
by Thomas J. Billard Silvio Waisbord Amy Jordan Rachel Kuo Philip M Napoli Chad Raphael Paula Gardner Holley Wilkin Srividya Ramasubramanian Sue Robinson Yidong Wang Elaine Almeida Aymar Jean Christian Stacey L Connaughton Susan Mancino Daniel Kreiss Shannon C McGregor Danielle K Brown Todd P Newman Becca Beets Larry GrossPrometheus brought the gift of enlightenment to humanity and suffered for his benevolence. This collection takes on scholars’ Promethean view of themselves as selfless bringers of light and instead offers a new vision of public scholarship as service to society. Thomas J Billard and Silvio Waisbord curate essays from a wide range of specialties within the study of communication. Aimed at scholars and students alike, the contributors use approaches from critical meditations to case studies to how-to guides as they explore the possibilities of seeing shared knowledge not as a gift to be granted but as an imperative urging readers to address the problems of the world. Throughout the volume, the works show that a pivot to ideas of scholarship as public service is already underway in corners of communication studies across the country. Visionary and provocative, Public Scholarship in Communication Studies proposes a needed reconsideration of knowledge and a roadmap to its integration with community. Contributors: Elaine Almeida, Becca Beets, Thomas J Billard, Danielle K. Brown, Aymar Jean Christian, Stacey L. Connaughton, Paula Gardner, Larry Gross, Amy Jordan, Daniel Kreiss, Rachel Kuo, Susan Mancino, Shannon C. McGregor, Philip M. Napoli, Todd P. Newman, Srividya Ramasubramanian, Chad Raphael, Sue Robinson, Silvio Waisbord, Yidong Wang, and Holley Wilkin
Public Sector Communication: Closing Gaps Between Citizens and Public Organizations
by Maria Jose Canel Vilma Luoma-AhoA comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors—two experts in the field with experience from the public sector—explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.
Public Sentinel: News Media and Governance Reform
by Pippa NorrisWhat are the ideal roles the mass media should play as an institution to strengthen democratic governance and thus bolster human development? Under what conditions do media systems succeed or fail to meet these objectives? And what strategic reforms would close the gap between the democratic promise and performance of media systems? Working within the notion of the democratic public sphere, 'Public Sentinel: News Media and Governance Reform' emphasizes the institutional or collective roles of the news media as watchdogs over the powerful, as agenda setters calling attention to social needs in natural and human-caused disasters and humanitarian crises, and as gatekeepers incorporating a diverse and balanced range of political perspectives and social actors. Each is vital to making democratic governance work in an effective, transparent, inclusive, and accountable manner. The capacity of media systems-and thus individual reporters embedded within those institutions-to fulfill these roles is constrained by the broader context of the journalistic profession, the market, and ultimately the state. Successive chapters apply these arguments to countries and regions worldwide. This study brought together a wide range of international experts under the auspices of the Communication for Governance and Accountability Program (CommGAP) at the World Bank and the Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University. The book is designed for policy makers and media professionals working within the international development community, national governments, and grassroots organizations, and for journalists, democratic activists, and scholars engaged in understanding mass communications, democratic governance, and development.
Public Service Broadcasting Online
by Benedetta BreviniThis book investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. It examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers.
The Public Services under Reconstruction: Client experiences, professional practices, managerial control (Routledge Studies in Management, Organizations and Society)
by Marja GastelaarsThis book examines the services in and around the public domain. The author analyses a number of socio-cultural changes that are generally considered relevant to these services, including the rationalising efforts of the New Public Management and the introduction of IT. The book particularly addresses the diversity of services. It focuses on the local complexities of their day to day processes of service delivery, and on the diversity of client experiences and professional roles associated with various client relationships. A practical objective of this book is to encourage its readers to ‘redefine’ the services they professionally deal with, and move beyond the standard requirements of the New Public Management that are so often taken for granted as a starting point. Professional managers are, for instance, invited to reconsider their currently quite dominant ‘technical’ managerial perspective. Service professionals are encouraged to make sense of the risks and responsibilities involved with their day to day negotiations, including the impact of the services on the lives of their clients. Gastelaars adopts and interpretive approach to her subject, combining discourse analysis and ethnographic research to concentrate on the actual practices associated with service delivery, rather than on theories and justifications.
The Public Space of Social Media: Connected Cultures of the Network Society (Routledge Studies in New Media and Cyberculture)
by Therese TierneySocial media is restructuring urban practices–through ad-hoc experimentation, commercial software development, and communities of participation. This book is the first to consider how practices contained within social media are situated within a larger genealogy of public space, including theories of communal identity, civitas and democracy, the fete, and self-expression. Through empirical research, the actual social practices of participants of networked publics are described and analyzed. Documenting how online counterpublics use the Internet to transmit classified photos, mobilize activists, and challenge the status quo, Tierney argues that online activities do not stop in online conversations; they are physically grounded through mobile GPS coordinates which are then transformed into activities in physical space—the street, the plaza, the places where people have traditionally gathered to demonstrate and express their opinions publicly.
Public Speaking: An Audience-Centered Approach (Ninth Edition)
by Steven A. Beebe Susan J. BeebeBrings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.
Public Speaking: An Audience-Centered Approach (10th Edition)
by Steven A. Beebe Susan J. BeebePublic Speaking: An Audience-Centered Approach outlines a comprehensive process for new public speakers to ensure they continually connect to their listeners. Authors Steven and Susan Beebe emphasize the importance of analyzing and considering the audience at every point in the speech-making process. By focusing student attention on the dynamics of diverse audiences, ethics, and communication apprehension, the text narrows the gap between the classroom and the real world. The Tenth Edition includes new speech examples that model effective public speaking, as well as updated content that helps students better understand contemporary communication opportunities and challenges. Public Speaking: An Audience-Centered Approach, Tenth Edition is also available via Revel(tm), an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Public Speaking: An Audience-Centered Approach (8th Edition)
by Steven A. Beebe Susan J. BeebeThe book brings theory and practice together and guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.
Public Speaking: An Audience-Centered Approach
by Steven A. Beebe Susan J. BeebeThe unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.
Public Speaking: A Meta-Communicative Approach
by Jerald GoldsteinPublic Speaking: A Meta-Communicative Approach provides an innovative approach to acquiring public speaking skills, stressing both the theoretical underpinnings as well as the practical tools one needs to structure and deliver meaningful, dynamic presentations. It offers alternative ways of looking at public speaking: the significance of passion; a prismatic-way-of-thinking; the pervasiveness of persuasion; the assumption that teaching is taking place in every presentation; the power of meta-messages; and overarching ways to look at the public speaking enterprise. This one-of-a-kind textbook also offers real-world scenarios to equip students for speaking engagements they may face in professional contexts.
Public Speaking: Concepts and Skills for a Diverse Society (5th Edition)
by Clella JaffeA guide to help you understand the concepts and develop the skills that will make you a successful public speaker, with practical information in every chapter to assist you effectively prepare for and make presentations in the many culturally diverse speaking situations you will encounter.
Public Speaking: Concepts and Skills for a Diverse Society (7th Edition)
by Clella JaffePUBLIC SPEAKING is a culturally informed book that never loses sight of its fundamental purpose: to train students to be effective public speakers and listeners in a world filled with monumental cultural, political, and technological changes. It applies 2,500-year-old principles with up-to-date research into concepts, skills, theories, applications, and critical thinking proficiencies essential for listening and speaking in today's world. Its discussions of classic public speaking topics are all grounded in an awareness of the impact of cultural nuances--ranging from gender differences to co-cultures within the United States to the traditions of other nations. This provides speakers with a heightened awareness of and sensitivity to the audience.
Public Speaking: Choice and Responsibility
by William Keith Christian O. LundbergPacked with hands-on applications, PUBLIC SPEAKING: CHOICES AND RESPONSIBILITY, 2e delivers a practical and up-to-date public speaking text based on rhetorical theory. It emphasizes the role of choices and civic engagement/responsibility throughout in narrative, features, and examples. It also describes the audience as a public to which the speaker belongs, rather than as a separate entity defined only by demographics. <P><P>The Second Edition includes new coverage of Monroe's Motivated Sequence, discussions of TED talks and PechaKucha, extended treatment of fallacies, and expanded emphasis on outlining. In addition, new Remix features apply the latest research in business and social science to public speaking skills.
Public Speaking: A Handbook For Christians
by Duane A. LitfinNewly updated, this guide to understanding and using principles of communication shows how to present ideas, opinions, and reports so that others will listen and respond.
Public Speaking
by Michael Osborn Suzanne Osborn Randall Osborn Kathleen J. TurnerPublic Speaking: Finding Your Voice helps students develop into effective speakers while emphasizing the ethical significance of public speaking and its importance in our increasingly diverse society. The text guides students to become better, more thoughtful consumers as well as producers of messages--all the more important in an age when we are daily bombarded with “fake news” and other forms of deceptive communication. The 11th Edition includes fully updated examples as well as revised learning outcomes that help keep students on track in the course.
Public Speaking: Strategies for Success
by David ZarefskyThe Eighth Edition builds on the idea that public speaking is a strategic practice. It allows readers to recognize that public speaking is an art dictated by the dynamics of an audience. By learning a set of norms and expectations and strategizing how to plan for any situation, readers are better able to achieve their public speaking goals. Students learn to prepare for any public speaking situation by assessing different strategies and developing habits of analysis and memory through examples, activities and sample speeches. Emphasis on underlying theory throughout helps readers understand how certain speakers and their audiences engage one another.
Public Speaking (8th edition)
by Michael Osborn Suzanne Osborn Randall OsbornCentered around three core objectives helping readers develop vital communication skills, encouraging speaker adaptability to diverse audiences, and sensitizing speakers to the ethical impact of their words Public Speaking offers both practical advice and an understanding of why such advice works.The eighth edition concentrates on greater simplicity, clarity, and accessibility. The book offers a functional approach to informative speaking and emphasizes the ethics of persuasive speaking. These ideas come to life through examples from real, student, and professional speeches, Exploration and Application exercises at the end of each chapter, and a variety of boxed features throughout the book.
Public Speaking And Civic Engagement
by Linda ManningPublic Speaking and Civic Engagement by Linda Manning
Public Speaking And Civic Engagement (Fourth Edition)
by J. Michael Hogan Patricia Hayes Andrews James R. Andrews Glen WilliamsPublic Speaking and Civic Engagement opens readers' eyes to the critical role debate plays in democracy through the context of real-world events. With an emphasis on the importance of communication, the text teaches readers to effectively share insights and ideas, listen to those of others, and debate opinions critically as part of their responsibility as democratic citizens. <P><P> By exploring relevant topics such as technological innovation, economic trends, and social media's impact on civic participation, the Fourth Edition stays up to date with the most current trends in our society and their effect on civic engagement. The authors continue to explore longstanding issues and their impact on civic engagement, such as the threat of terrorism in the Middle East, the European debt crisis, and domestic debates on healthcare, immigration, environmental policy, education, and other contentious issues. The text demonstrates the importance of public speaking with concrete examples in a concise and accessible format that readers can understand and enjoy.
Public Speaking and Presentations for Dummies
by Malcolm Kushner Rob YeungIncludes memorable ways to start and finish your speech with a flourishStraightforward advice on making your speeches sparkleWith the right preparation even the most nervous speaker can deliver a winning presentation. Public Speaking & Presentations For Dummies shows you how, from drafting your content to honing your tone for a perfect delivery. More confident speakers can find expert advice on getting visual aids right, impromptu speaking, dazzling in roundtables, and much more.Discover how toOrganise your speechConquer your fearsResearch content effectivelyGet your body language rightUse humour properlySpeak to a foreign audience