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Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
by Kara AlaimoThe third edition of Pitch, Tweet, or Engage on the Street is an updated guide to practicing global public relations and strategic communication, preparing professionals to craft and implement international and intercultural communications campaigns.Drawing on the global literature and informed by interviews with more than 75 top practitioners from around the world, this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures. Ethical principles are woven throughout the text and attention is given to communications practices for corporations, non-profit organizations, and governments. Key updates to this edition include new case studies highlighting best practices in countries around the globe as well as updated information on best practices in different countries.This third edition is an essential resource for graduate and upper-level undergraduate communication and public relations students as well as practitioners in intercultural markets.Online resources for this edition include video interviews with PR professionals, lecture slides, and a guide for instructors. Please visit www.routledge.com/9781032511221
Place, Craft and Neurodiversity: Re-imagining Potential through Education at Ruskin Mill
by Aonghus Gordon Laurence CoxFor over four decades, Ruskin Mill Trust has worked with young people with special educational needs and behavioural issues who learn traditional crafts and organic farming as part of an integrated curriculum of therapeutic education, overcoming barriers to learning and re-engaging with the wider world. This accessible and inspiring book showcases how an appreciation of place, traditional crafts, farming and transformative education offers a wider route to human well-being for all. The authors outline the different fields of the “Practical Skills Therapeutic Education” method, which includes developing practical skills, learning the ecology of the farm and understanding therapeutic education, holistic care, health and self-leadership. Taking the reader on a tour of Ruskin Mill’s many extraordinary provisions across Britain, and going deeper in conversation with its founder, Aonghus Gordon, this book is an outstanding story of creative thinking in an age of narrow focus on classrooms and written examinations, presenting a transformative perspective on education and care. Being grounded in work supporting young people with complex additional needs, it provides a rare insight into the work of one of the world’s leading charities working with neurodiversity. With its non-specialist language, Place, Craft and Neurodiversity offers ideas and resources for work in different areas of education and therapy. It will inspire parents, educators and care workers around the globe.
The Place to Be: Washington, CBS, and the Glory Days of Television News
by Roger MuddRoger Mudd joined CBS in 1961, and as the congressional correspondent, became a star covering the historic Senate filibuster debate over the 1964 Civil Right Act. Mudd was one of half a dozen major figures in the stable of CBS News broadcasters at time when the networkOCOs standing as a provider of news was at its peak. In "The Place to Be," Mudd tells of how the bureau worked: the rivalries, the egos, the pride, the competition, the ambitions and the gathering frustrations of conveying the world to a national television audience in thirty minutes minus commercials. It is the story of a unique TV news bureau, unmatched in its quality, dedication, and professionalism, that will highlight what TV journalism was once like and what itOCOs missing today.
The Place to Be: Washington, CBS, and the Glory Days of Television News
by Roger MuddFamed journalist and broadcast anchor Roger Mudd recounts his days with CBS and how that news bureau operated during its heady days as a global information leader. From the congressional debate during the passing of the 1964 Civil Rights Act to Mudd's departure from CBS in 1980, he offers an insider's glimpse into the political events of the last half of the twentieth century with an informative, episodic narrative structure. Mudd offers equal doses of humor and meaning with each story of this memoir, which should appeal to anyone who has followed his career through the decades. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Plain Chinglish
by Oliver Lutz RadtkePlain Chinglish offers an insightful look at misuses of the English language in Chinese street signs, products, and advertising. Menu translations such as “Chicken scratched in front of a peice of noodles,” safety notices such as “Prohibition against door,” and public education signs such as “Labor glorious, Lazy shamefull” will make readers laugh out loud. A long-standing favorite of English speaking tourists and visitors, you can enjoy 120+ brand-new examples of this unique cultural heritage from the comfort of your own home.
Plain Language and Ethical Action: A Dialogic Approach to Technical Content in the 21st Century (ATTW Series in Technical and Professional Communication)
by Russell WillertonPlain Language and Ethical Action examines and evaluates principles and practices of plain language that technical content producers can apply to meet their audiences’ needs in an ethical way. Applying the BUROC framework (Bureaucratic, Unfamiliar, Rights-Oriented, and Critical) to identify situations in which audiences will benefit from plain language, this work offers in-depth profiles show how six organizations produce effective plain-language content. The profiles show plain-language projects done by organizations ranging from grassroots volunteers on a shoe-string budget, to small nonprofits, to consultants completing significant federal contacts. End-of-chapter questions and exercises provide tools for students and practitioners to reflect on and apply insights from the book. Reflecting global commitments to plain language, this volume includes a case study of a European group based in Sweden along with results from interviews with plain-language experts around the world, including Canada, England, South Africa. Portugal, Australia, and New Zealand. This work is intended for use in courses in information design, technical and professional communication, health communication, and other areas producing plain language communication. It is also a crucial resource for practitioners developing plain-language technical content and content strategists in a variety of fields, including health literacy, technical communication, and information design.
Plain Language in Government Writing: A Step-by-Step Guide (Management Concepts)
by Judith Gillespie MyersA Plain-English Guide to Government Writing Whether you're in the public or private sector, good writing skills are critical to your success in the workplace. Plain Language in Government Writing: A Step-by-Step Guide shows you how to apply federal plain-language guidelines to every type of writing — from emails, memos, and letters to agency communications, technical procedures, and budget justification statements. Through numerous exercises as well as examples from a variety of federal and state agencies, this practical guide walks you step-by-step through every phase of the writing process, providing tips for improved clarity, conciseness, and completeness. This valuable reference will help you: Write for diverse audiences in reader-friendly, plain languageOvercome writer's blockGain confidence in your ability to write — and get resultsMake your writing visually appealingPrepare for briefings and presentationsRecognize successful writing and identify what makes it effectiveA Plain-English Guide to Government Writing will enable you to express yourself more clearly and concisely, produce documents more efficiently, and work more effectively with others throughout the writing process.
Plain Secrets: An Outsider among the Amish
by Joe MackallJoe Mackall has lived surrounded by the Swartzentruber Amish community of Ashland County, Ohio, for over sixteen years. They are the most traditional and insular of all the Amish sects: the Swartzentrubers live without gas, electricity, or indoor plumbing; without lights on their buggies or cushioned chairs in their homes; and without rumspringa, the recently popularized "running-around time" that some Amish sects allow their sixteen-year-olds. Over the years, Mackall has developed a steady relationship with the Shetler family (Samuel and Mary, their nine children, and their extended family). Plain Secrets tells the Shetlers' story over these years, using their lives to paint a portrait of Swartzentruber Amish life and mores. During this time, Samuel's nephew Jonas finally rejects the strictures of the Amish way of life for good, after two failed attempts to leave, and his bright young daughter reaches the end of school for Amish children: the eighth grade. But Plain Secrets is also the story of the unusual friendship between Samuel and Joe. Samuel is quietly bemused-and, one suspects, secretly delighted-at Joe's ignorance of crops and planting, carpentry and cattle. He knows Joe is planning to write a book about the family, and yet he allows him a glimpse of the tensions inside this intensely private community. These and other stories from the life of the family reveal the larger questions posed by the Amish way of life. If the continued existence of the Amish in the midst of modern society asks us to consider the appeal of traditional, highly restrictive, and gendered religious communities, it also asks how we romanticize or condemn these communities-and why. Mackall's attempt to parse these questions-to write as honestly as possible about what he has seen of Amish life-tests his relationship with Samuel and reveals the limits of a friendship between "English" and Amish.
Plain Style: Techniques for Simple, Concise, Emphatic Business Writing
by Richard LauchmanGood writing is good business. Simple, straightforward writing saves time, creates good relationships, and prevents expensive misunderstandings. But why is it so hard to achieve? This incisive guide suggests ways to think about writing -- what it should look and sound like, as well as what it should accomplish -- that can simplify how writers choose to express their ideas. It examines the reasons why many businesspeople with good skills tend to write strange, needlessly complicated sentences -- and shows them how to break the habit. Plain Style offers 35 practical techniques that foster simplicity, conciseness, and emphasis.
Planar Antennas: Design and Applications (Electrical Engineering Developments Ser.)
by Praveen Kumar MalikThis comprehensive reference text discusses fundamental concepts, applications, design techniques, and challenges in the field of planar antennas. The text focuses on recent advances in the field of planar antenna design and their applications in various fields of research, including space communication, mobile communication, wireless communication, and wearable applications. This resource presents planar antenna design concepts, methods, and techniques to enhance the performance parameters and applications for IoTs and device-to-device communication. The latest techniques used in antenna design, including their structures defected ground, MIMO, and fractal design, are discussed comprehensively. The text will be useful for senior undergraduate students, graduate students, and academic researchers in fields including electrical engineering, electronics, and communication engineering.
Planet Funny: How Comedy Took Over Our Culture
by Ken JenningsA Kirkus Reviews Best Book of the Year The witty and exuberant New York Times bestselling author and record-setting Jeopardy! champion Ken Jennings relays the history of humor in &“lively, insightful, and crawling with goofy factlings,&” (Maria Semple, author of Where&’d You Go Bernadette)—from fart jokes on clay Sumerian tablets to the latest Twitter gags and Facebook memes.Where once society&’s most coveted trait might have been strength or intelligence or honor, today, in a clear sign of evolution sliding off the trails, it is being funny. Yes, funniness. Consider: Super Bowl commercials don&’t try to sell you anymore; they try to make you laugh. Airline safety tutorials—those terrifying laminated cards about the possibilities of fire, explosion, depressurization, and drowning—have been replaced by joke-filled videos with multimillion-dollar budgets and dance routines. Thanks to social media, we now have a whole Twitterverse of amateur comedians riffing around the world at all hours of the day—and many of them even get popular enough online to go pro and take over TV. In his &“smartly structured, soundly argued, and yes—pretty darn funny&” (Booklist, starred review) Planet Funny, Ken Jennings explores this brave new comedic world and what it means—or doesn&’t—to be funny in it now. Tracing the evolution of humor from the caveman days to the bawdy middle-class antics of Chaucer to Monty Python&’s game-changing silliness to the fast-paced meta-humor of The Simpsons, Jennings explains how we built our humor-saturated modern age, where lots of us get our news from comedy shows and a comic figure can even be elected President of the United States purely on showmanship. &“Fascinating, entertaining and—I&’m being dead serious here—important&” (A.J. Jacobs, author of The Year of Living Biblically), Planet Funny is a full taxonomy of what spawned and defines the modern sense of humor.
Planning and Designing the IP Broadcast Facility: A New Puzzle to Solve
by Gary OlsonThe transition to computer-based technologies and file-based workflows is one of the most significant changes the broadcast and production industry has seen. Media is produced for multiple delivery platforms: Over the Air, Over the Top, large screen displays, cable, satellite, web, digital signage, tablets, and smartphones. These changes impact all aspects of creation, production, media management, technical operations, business processes, and distribution to end users. Of all the books and papers discussing storage mapping, packet transport, and compression algorithms, none puts all the pieces together and explains where these fit into the whole environment. Planning and Designing the IP Broadcast Facility is the first to provide a comprehensive understanding of the technology architecture, physical facility changes, and—most importantly—the new media management workflows and business processes to support the entire lifecycle of the IP broadcast facility from an engineering and workflow perspective. Key features: This beginning-to-end perspective gives you the necessary knowledge to make the decisions to implement a cost-effective file-based production and distribution system. The cohesive, big-picture viewpoint helps you identify the differences in a tape-based facility, then how to overcome the unique challenges of upgrading your plant. Case studies throughout the book serve as recommendations and examples of use, helping you weigh the pros and cons of various approaches.
Planning and Designing the IP Broadcast Facility: A New Puzzle to Solve
by Gary OlsonThis book provides a comprehensive understanding of the technology architecture, physical facility changes and – most importantly – the new media management workflows and business processes to support the entire lifecycle of the IP broadcast facility from an engineering and workflow perspective. Fully updated, this second edition covers the technological evolutions and changes in the media broadcast industry, including the new standards and specifications for live IP production, the SMPTE ST2110 suite of standards, the necessity of protecting against cyber threats and the expansion of cloud services in opening new possibilities. It provides users with the necessary information for planning, organizing, producing and distributing media for the modern broadcast facility. Key features of this text include: Strategies to implement a cost-effective live and file-based production and distribution system. A cohesive, big-picture viewpoint that helps you identify how to overcome the challenges of upgrading your plant. The impact live production is having on the evolution to IP. Case studies serve as recommendations and examples of use. New considerations in engineering and maintenance of IP and file-based systems. Those in the fields of TV, cable, IT engineering and broadcast engineering will find this book an invaluable resource, as will students learning how to set up modern broadcast facilities and the workflows of contemporary broadcasting.
Planning and Managing Public Relations Campaigns
by Anne GregoryGetting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
Planning and Managing Public Relations Campaigns: A Strategic Approach (Pr In Practice Ser.)
by Anne GregoryTaking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
Planning and Operation of Active Distribution Networks: Technical, Social and Environmental Aspects (Lecture Notes in Electrical Engineering #826)
by Antonio Carlos Zambroni de Souza Bala VenkateshThis book offers a broad and detailed view about how traditional distribution systems are evolving smart/active systems. The reader will be able to share the view of a number of researchers directly involved in this field. For this sake, philosophical discussions are enriched by the presentation of theoretical and computational tools. A senior reader may incorporate some concepts not available during his/her graduation process, whereas new Engineers may have contact with some material that may be essential to his/her practice as professionals.
Planning Strategic Interaction: Attaining Goals Through Communicative Action (Routledge Communication Ser.)
by Charles R. BergerIn an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This more encompassing perspective does not deny the importance of studying message effects, but raises the additional question of how individuals generate messages in the first place. While the earlier era of communication research was dominated by studies that focused on attitude and behavior change as primary dependent variables, such variables as message comprehension have begun to emerge in this new era. The focus on communication and cognition has led, paradoxically, to a more intense focus on social interaction processes. The theory and research presented in this volume seeks to strike a balance between the internal workings of the individual cognitive system on the one hand and the outer world of social interaction on the other. Whether or not the theory and research stands the test of time, it is clear that complete cognitive accounts of social interaction cannot confine themselves to mere descriptions of the cognitive structures and processes that are responsible for message production and comprehension. Explicit links must be made between these cognitive structures and processes and the workings of social interaction. This work takes a modest step in that direction.
Plants in Place: A Phenomenology of the Vegetal (Critical Life Studies)
by Edward S. Casey Michael MarderPlants are commonly considered immobile, in contrast to humans and other animals. But vegetal existence involves many place-based forms of change: stems growing upward, roots spreading outward, fronds unfurling in response to sunlight, seeds traveling across wide distances, and other intricate relationships with the surrounding world. How do plants as sessile, growing, decaying, and metamorphosing beings shape the places they inhabit, and how are they shaped by them? How do human places interact with those of plants—in lived experience; in landscape painting; in cultivation and contemplation; in forests, fields, gardens, and cities?Examining these questions and many more, Plants in Place is a collaborative study of vegetal phenomenology at the intersection of Edward S. Casey’s phenomenology of place and Michael Marder’s plant-thinking. It focuses on both the microlevel of the dynamic constitution of plant edges or a child’s engagement with moss and the macrolevel of habitats that include the sociality of trees. This compelling portrait of plants and their places provides readers with new ways to appreciate the complexity and vitality of vegetal life. Eloquent, descriptively rich, and insightful, the book also shows how the worlds of plants can enhance our understanding and experience of place more broadly.
Platform Neutrality Rights: AI Censors and the Future of Freedom (Routledge Research in Information Technology and E-Commerce Law)
by Hannibal TravisThis book analyzes questions of platform bias, algorithmic filtering and ranking of Internet speech, and declining perceptions of online freedom.Courts have intervened against unfair platforms in important cases, but they have deferred to private sector decisions in many others, particularly in the United States. The First Amendment, human rights law, competition law, Section 230 of the Communications Decency Act, and an array of state and foreign laws address bad faith conduct by Internet platforms or other commercial actors. Arguing that the problem of platform neutrality is similar to the net neutrality problem, the book discusses the assault on freedom of speech that emerges from public-private partnerships. The book draws parallels between U.S. constitutional and statutory doctrines relating to shared spaces and the teachings of international human rights bodies relating to the responsibilities of private actors. It also connects the dots between new rights to appeal account or post removals under the Digital Services Act of the European Union and a variety of fair treatment obligations of platforms under American and European competition laws, “public accommodations” laws, and public utilities laws. Analyzing artificial intelligence (AI) regulation from the point of view of social-media and video-platform users, the book explores overlaps between European and U.S. efforts to limit algorithmic censorship or “shadow-banning”.The book will be of interest to students and scholars in the field of cyberlaw, the law of emerging technologies and AI law.
Platforms, Power, and Politics: An Introduction to Political Communication in the Digital Age
by Ulrike Klinger Daniel Kreiss Bruce MutsvairoPolitical communication has fundamentally transformed as digital technologies have become increasingly important in everyday life. Technology platforms have become powerful political instruments for world leaders, campaigns, social movements, journalists, and non-governmental organizations. Moreover, they are essential to how people communicate about politics, encounter and share political information, and take action to pursue their political goals. This is the first textbook to center digital platforms in understanding political communication. With global examples beyond the context of Western democracies, the text reveals how digital technologies such as social media and search engines are increasingly shaping political communication in countries around the world. It shows how the core processes of political communication are being reshaped by platforms, from how elections are contested to how issues make it onto policymaking agendas. Topics covered include public opinion, journalism, strategic communication, political parties, social movements, governance, disinformation, propaganda, populism, race, ethnicity, and democratic backsliding. Full of lively examples and pedagogical features, Platforms, Power, and Politics offers an exciting and innovative new approach to political communication. It is essential reading for students of political communication and an important resource for scholars, journalists, and policymakers.
Platonic Coleridge
by James Vigus"The ambivalent curiosity of the young poet Samuel Taylor Coleridge (1772-1834) towards Plato - 'but I love Plato - his dear gorgeous nonsense!' - soon developed into a philosophical project, and the mature Coleridge proclaimed himself a reviver of Plato's unwritten or esoteric 'systems'. James Vigus's study traces Coleridge's discovery of a Plato marginalised in the universities, and examines his use of German sources on the 'divine philosopher', and his Platonic interpretation of Kant's epistemology. It compares Coleridge's figurations of poetic inspiration with models in the Platonic dialogues, and investigates whether Coleridge's esoteric 'system' of philosophy ultimately fulfilled the Republic's notorious banishment of poetry."
Platonism and Christian Thought in Late Antiquity (Studies in Philosophy and Theology in Late Antiquity)
by Panagiotis G. Pavlos Lars Fredrik Janby Eyjólfur Kjalar Emilsson Torstein Theodor TollefsenPlatonism and Christian Thought in Late Antiquity examines the various ways in which Christian intellectuals engaged with Platonism both as a pagan competitor and as a source of philosophical material useful to the Christian faith. The chapters are united in their goal to explore transformations that took place in the reception and interaction process between Platonism and Christianity in this period. The contributions in this volume explore the reception of Platonic material in Christian thought, showing that the transmission of cultural content is always mediated, and ought to be studied as a transformative process by way of selection and interpretation. Some chapters also deal with various aspects of the wider discussion on how Platonic, and Hellenic, philosophy and early Christian thought related to each other, examining the differences and common ground between these traditions. Platonism and Christian Thought in Late Antiquity offers an insightful and broad ranging study on the subject, which will be of interest to students of both philosophy and theology in the Late Antique period, as well as anyone working on the reception and history of Platonic thought, and the development of Christian thought.
Platypus and Fly: Targeting l Blends (Speech Bubbles 2)
by Melissa PalmerFly is sneaky and very cheeky. He likes to tease and annoy other creatures around him. Then he meets Platypus, who is ready for lunch. The race is on, but who will win? This picture book targets /l/ blends and is part of Speech Bubbles 2, a series of picture books that target specific speech sounds within the story. The series can be used for children receiving speech therapy, for children who have a speech sound delay/disorder, or simply as an activity for children’s speech sound development and/or phonological awareness. They are ideal for use by parents, teachers or caregivers. Bright pictures and a fun story create an engaging activity perfect for sound awareness. Picture books are sold individually, or in a pack. There are currently two packs available – Speech Bubbles 1 and Speech Bubbles 2. Please see further titles in the series for stories targeting other speech sounds.
Play It Again: An Amateur Against the Impossible
by Alan RusbridgerThe Guardian editor and amateur pianist’s account of a remarkable musical challenge during an extraordinary year for news.As editor of the Guardian, one of the world’s foremost newspapers, Alan Rusbridger lives by the relentless twenty-four-hour news cycle. But increasingly in midlife, he feels the gravitational pull of music—especially the piano. He sets himself a formidable challenge: within a year, to fluently learn Chopin’s magnificent Ballade No. 1 in G minor, arguably one of the most difficult Romantic compositions in the repertory. With pyrotechnic passages that require feats of memory, dexterity, and power, the piece is one that causes alarm even in battle-hardened concert pianists.Under ideal circumstances, this would have been a daunting task. But the particular year Rusbridger chooses turns out to be one of frenetic intensity, beginning with WikiLeaks’ massive dump of state secrets and ending with the Guardian’s revelations about widespread phone hacking at News of the World. “In between, there were the Japanese tsunami, the Arab Spring, the English riots . . . and the death of Osama Bin Laden,” writes Rusbridger. The test would be to “nibble out” twenty minutes per day to do something totally unrelated to these events.Rusbridger’s subject is larger than any one piece of music: Play It Again deals with focus, discipline, and desire but is, above all, about the sanctity of one’s inner life in a world dominated by deadlines and distractions.Praise for Play It Again“An absorbing, adroitly crafted tale of humility, discipline and the sheer love of music . . . [Alan Rusbridger’s] triumph is an inspiration.” —Katie Hafner, The New York Times Book Review“A unique mélange of political and musical reportage . . . [Alan Rusbridger] illuminates not only print media in this digital age but also the changing role of the music within.” —Iain Burnside, The Observer (London)
The Play of Political Culture, Emotion and Identity (Studies in the Psychosocial)
by Candida YatesOffering a uniquely 'psycho-cultural' take on the emotional dynamics of UK political culture this book uses theories and research in psychoanalysis, cultural and media studies and political sociology. It explores the cultural and emotional processes that shape our relationship to politics in a media age, referencing Joanna Lumley to Nigel Farage.