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Read Me: 10 Lessons for Writing Great Copy
by Gyles Lingwood Roger HorberryIf you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
Read the Face: Face Reading for Success in Your Career, Relationships, and Health
by Elisa Petrini Eric StandopRelearn the intuitive language of face reading From birth, face is our first language. We are born face readers—knowing to seek out human features and faces from the moment our eyes open. We all have the intuitive ability to read and interpret the feelings and expressions of those around us. In Read the Face, master face reader Eric Standop unlocks the power of this innate human ability, sharing his own journey to become a face reading master, along with stories that illustrate the power of this unique language. Using a combination of three different schools of face reading, along with a scientific accuracy to detect the most fleeting microexpressions, Standop is able to read personality, character, emotions, and even the state of a person’s health—all from simply glancing at their face. The book is divided into sections focusing on specific ways that face reading can offer insight, such as Health, Love, Communication, Work and Success. The stories are accompanied by detailed black and white illustrations of faces, allowing readers to observe the same features that Standop interpreted. The final section of the book outlines the meanings of dozens of facial features and face shapes, so that readers can recognize their own innate intuitive powers and develop them. Read the Face is a guide to using the ancient art and science of face reading to go beyond the surface and create the boldest life possible.
Read This Before Our Next Meeting
by Al PittampalliFinally available in bookstores, an accessible guide on making meetings more effective, efficient, and worthy of attendingIf an operating room were as sloppily run as our meetings, patients would die. If a restaurant kitchen put as little planning into the meal as we put into our meetings, dinner would never be served. Worst of all, our meeting culture is changing how we focus, what we focus on, and what decisions we make. But there is an answer. A new kind of meeting--the Modern Meeting. Starting today, that's how we're going to do business. Culture change occurs when a transformational idea spreads to enough people. Like a virus that makes its way from person to person, spreading exponentially faster, so can the Modern Meeting and its seven critical principles of effective meeting management. Pittampalli shares examples of transforming workplaces by revamping the purpose of the meeting and a company's meeting culture. Simply put, he wants companies to stop wasting time. Read This Before Our Next Meeting is a call to action employees and their bosses need to create companies that do meaningful work. The status quo must go. Now. Before it's too late.
Read Up: Descriptions & Discussion Questions for More Than 30 Thoughtful Books
by Lorraine Caulton C. Christopher SmithRead Up, Volume 2.Read Up, Volume 2descriptions, discussion questions, author conversations or excerpts for more than 30 thoughtful books.Read UpRead Up
Readability: Text and Context
by Ann Grafstein Alan BailinThis book explores what makes a book readable by bringing together the relevant literature and theories, and situating them within a unified account. It provides a single resource that offers a principled discussion of the issues and their applications.
Reader-Friendly Reports: A No-Nonsense Guide To Effective Writing For MBAs, Consultants, And Other Professionals
by Carter A. DanielFor more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports. <P><P> Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to: <P><P> Target your audience <br>Determine your purpose <br>Develop your points <br>Organize your ideas <br>Make smooth transitions <br>Conduct research <br>Illustrate with clear graphs and charts <P><P>Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.
A Reader in Marketing Communications
by Philip J. KitchenCombining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
The Reader of Gentlemen's Mail: Herbert O. Yardley and American Intelligence
by David KahnOne of the most colorful and controversial figures in American intelligence, Herbert O. Yardley (1889-1958) gave America its best form of information, but his fame rests more on his indiscretions than on his achievements. In this highly readable biography, a premier historian of military intelligence tells Yardley's story and evaluates his impact on the American intelligence community.
Readers in a Revolution: Bibliographical Change in the Nineteenth Century
by David McKitterickThe mid-nineteenth century brought a revolution in popular and scholarly understandings of old and second-hand books. Manuals introduced new ideas and practices to increasing numbers of collectors, exhibitions offered opportunities previously unheard of, and scholars worked together to transform how the history of printing was understood. These dramatic changes would have profound consequences for bibliographical study and collecting, accompanied as they were by a proliferation in means of access. Many ideas arising during this time would even continue to exert their influence in the digitised arena of today. This book traces this revolution to its roots in commercial and personal ties between key players in England, France and beyond, illuminating how exhibitions, libraries, booksellers, scholars and popular writers all contributed to the modern world of book studies. For students and researchers, it offers an invaluable means of orientation in a field now once again undergoing deep and wide-ranging transformations.
The Readers of Novyi Mir
by Denis KozlovIn the “Thaw” following Stalin’s death, probing conversations about the nation’s violent past took place in the literary journal Novyi mir (New World). Readers’ letters reveal that discussion of the Terror was central to intellectual and political life during the USSR’s last decades. Denis Kozlov shows how minds change, even in a closed society.
The Reading Aloud Resource Book: A Practical Guide for Developing Speech and Language Using Picture Books
by Katie Walsh Maria BrackenThis practical guide is the ideal tool for the busy practitioner or speech and language therapist to provide an effective, meaningful, and contextualised approach to language development using picture books. Drawing from up-to-date, evidence-based research, each chapter shows you how to get the most out of picture books to support language development, with a focus on the range of opportunities that reading aloud can bring. The guide offers a complete package to promote speech, language, and early literacy, and to enrich language comprehension, vocabulary, phonological awareness, and oral language – all by using books to provide a context for meaningful language learning. The resource also includes advice on how to develop intervention goals and outcome measures for reading aloud, with practical suggestions covering topics from creating a reading routine and book nooks, to encouraging reluctant readers and reading aloud challenges. Language skills are essential for academic, social and communication success and this reading aloud resource will be valuable reading for early year educators, primary teachers, and speech and language therapists working with young children aged 0-7.
Reading and Language Processing
by John M. Henderson Murray Singer Fernanda FerreiraThis volume was designed to identify the current limits of progress in the psychology of reading and language processing in an information processing framework. Leaders in their fields of interest, the chapter authors couple current theoretical analyses with new, formally presented experiments. The research -- cutting-edge and sometimes controversial -- reflects the prevailing analysis that language comprehension results in numerous levels of representation, including surface features, lexical properties, linguistic structures, and idea networks underlying a message as well as the situations to which a message refers. As a group, the chapters highlight the impact that input modality -- auditory or written -- has on comprehension. Finally, the studies also capture the evolution of new topic matter and ongoing debates concerning the competing paradigms, global proposals, and methods that form the foundation of the enterprise. The book presents current accounts of research on word-, sentence-, and text-processing. It will prove informative for experimental psychologists as well as investigators in cognitive science disciplines such as computer science, linguistics, and educational psychology. The book will also be very helpful to graduate students who wish to develop expertise in the psychology of language processes. For them, it collects, in a single volume, readings that are representative of progress concerning many central problems in the field. As such, it is distinct from the numerous collected volumes that concentrate on a single issue. Complete author and subject indexes facilitate effective use of the volume.
Reading and the Victorians (The Nineteenth Century Series)
by Juliet JohnWhat did reading mean to the Victorians? This question is the key point of departure for Reading and the Victorians, an examination of the era when reading underwent a swifter and more radical transformation than at any other moment in history. With book production handed over to the machines and mass education boosting literacy to unprecedented levels, the norms of modern reading were being established. Essays examine the impact of tallow candles on Victorian reading, the reading practices encouraged by Mudie's Select Library and feminist periodicals, the relationship between author and reader as reflected in manuscript revisions and corrections, the experience of reading women's diaries, models of literacy in Our Mutual Friend, the implications of reading marks in Victorian texts, how computer technology has assisted the study of nineteenth-century reading practices, how Gladstone read his personal library, and what contemporary non-academic readers might owe to Victorian ideals of reading and community. Reading forms a genuine meeting place for historians, literary scholars, theorists, librarians, and historians of the book, and this diverse collection examines nineteenth-century reading in all its personal, historical, literary, and material contexts, while also asking fundamental questions about how we read the Victorians' reading in the present day.
Reading and Writing About Contemporary Issues
by Kathleen T. McwhorterReading and Writing About Contemporary Issues offers an integrated approach to reading and writing using a handbook for reference and instruction followed by readings for analysis and writing.
Reading and Writing for Civic Literacy: The Critical Citizen's Guide to Argumentative Rhetoric, Brief Edition (Cultural Politics and the Promise of Democracy)
by Donald Lazere Anne-Marie WomackThis rhetoric-and-reader textbook teaches college students to develop critical reading, writing, and thinking skills for self-defense in the contentious arena of American civic rhetoric. This edition is substantially updated for an era of renewed tensions over race, gender, and economic inequality—all compounded by the escalating decibel level and polarization of public rhetoric. Readings include civil rights advocate Michelle Alexander on "the new Jim Crow," recent reconsiderations of socialism versus capitalism, Naomi Wolf’s and Christine Hoff Sommers’ opposing views on "the beauty myth," a section on the rhetoric of war, and debates on identity politics, abortion, and student debt. Designed for first-year or more advanced composition and critical thinking courses, the book trains students in a wealth of techniques to locate fallacies and other weaknesses in argumentation in their prose and the writings of others. Exercises also help students understand the ideological positions and rhetorical patterns that underlie opposing views, from Ann Coulter to Bernie Sanders. Widely debated issues of whether objectivity is possible and whether there is a liberal or conservative bias in news and entertainment media, as well as in education itself, are foregrounded as topics for rhetorical analysis.
Reading Bestsellers: Recommendation Culture and the Multimodal Reader (Elements in Publishing and Book Culture)
by Danielle Fuller DeNel Rehberg SedoReaders are essential agents in the production of bestsellers but bestsellers are not essential to readers' leisure pursuits. The starting point in this Element is readers' opinions about and their uses of bestselling fiction in English. Readers' relationships with bestsellers bring into view their practices of book selection, and their navigation of book recommendation culture. Based on three years of original research (2019–2021), including a quantitative survey with readers, interviews with social media influencers, and qualitative work with international Gen Z readers in a private Instagram chat space, the authors highlight three core actions contemporary multimodal readers make– choosing, connecting, and responding– in a transmedia era where on- and offline media practices co-exist. The contemporary multimodal reader, or the MMR3, they argue, illustrates the pervasiveness of recommendation culture, reliance on trusted others, and an ethic of responsiveness.
Reading Between The Signs: Intercultural Communication for Sign Language Interpreters
by Anna Mindess Thomas K. Holcomb Daniel Langholtz Priscilla Moyers Sharon Neumann SolowIn Reading Between the Signs: Intercultural Communication for Sign Language Interpreters, Anna Mindess provides a new perspective on a unique culture that is not widely understood-American Deaf culture. With the collaboration of three distinguished deaf consultants, Mindess explores the implications of cultural differences at the intersection of the deaf and hearing worlds. The book takes a practical approach with many useful suggestions for the sign language interpreter. Mindess provides several helpful dialogues between hearing and deaf Americans in a variety of situations to illustrate the problems that can arise as a result of cultural differences. The compounded difficulty of communicating with a deaf person from another country is addressed as well, with suggestions for ameliorating possible areas of misunderstanding. It also provides helpful information about advances in technology and the multicultural communities within the Deaf world. Reading Between the Signs is an invaluable tool for those interested in training as a sign language interpreter, but further, for anyone wishing to understand American Deaf culture. . A dazzling application of the tools of intercultural communication to illuminating Deaf and hearing cultures and their differences. . This is a book for everyone interested in Deaf culture. -Harlan Lane, author of When the Mind Hears and The Mask of Benevolence Adds a necessary dimension to understanding what sign language interpretation really entails-not the exchange of words for signs and vice versa but the translation of one view of life and all its meanings into another equally valid yet different view -William C. Stokoe, Former Professor Emeritus, Gallaudet University BRAVO The book is outstanding - well written, informative, and desperately needed in our field . -Jan Humphrey, Ed. D. Certified Interpreter, Interpreter Educator and Author of So You Want to Be an Interpreter?A must-read An enlightening book. a defining document in the literature of Deaf culture. -Eileen Forestal, Professor, ASL Studies and Interpreting Training, Union County College Contents Foreword by Sharon Neumann So low Preface Acknowledgments Part One: Background 1 Introduction 2 The Study of Culture 3 Selected Topics in Intercultural Communication 4 Do Americans Really Have a Culture? 5 American Deaf Culture 6 Multicultural Deaf Culture 7 Culture, Change, and Technology Part Two: Practical Applications 8 The Impact of Cultural Differences on Interpreting Situations 9 Multicultural Interpreting Challenges 10 The Interpreter's Role and Responsibilities 11 Techniques for Cultural Adjustments12 Interpreting in a Virtual World 13 Cultural Sensitivity Shouldn't End at Five O'Clock Afterword by Dr. Thomas K. Holcomb Bibliography About the Author and Contributors Index.
Reading Between the Lines Set Two: Inference skills for children aged 8 – 12
by Catherine Delamain Jill SpringReading Between the Lines Set Two is a sequel to the popular Reading Between the Lines. It is a resource book for teachers, teaching assistants, SENCOs and Speech and Language Therapists who need to support the development of inference skills in children aged 8–12. These unique guides offer accessible and easy-to-use material specifically targeted to improve inference, which is a crucial element in understanding spoken and written language. The book provides 370 engaging texts themed around different areas such as place and occupation, and includes short stories about everyday events, magic and adventure. Each short text is accompanied by guiding questions and is carefully graded to allow students to gradually progress from more simple texts with highlighted clues onto more challenging scenarios which will require higher level inferencing skills. Containing handy photocopiable material, this guide can be used with whole classes, small groups or individual children. It will be particularly valuable to professionals working with children who have Autism Spectrum Disorders or Speech, Language and Communication Needs, who need particular support with inference as they develop their broader social communication skills.
Reading Chinese Script: A Cognitive Analysis
by Jian Wang Albrecht W. Inhoff Hsuan-Chih ChenThis volume uses unique properties of Chinese script to focus on morphological analyses during the character and word recognition process, though some of the reported work also pertains to the use of phonological information. In addition, this volume contains work on syntactic and pragmatic processes during sentence reading and three chapters that examine on-line processes. A comprehensive appraisal of cognitive processes during the reading of Chinese script that includes studies conducted by leading researchers from within and outside the mainland, this volume will be of interest to all those studying reading and visual symbol processing.
Reading Computer-Generated Texts (Elements in Publishing and Book Culture)
by Leah HenricksonNatural language generation (NLG) is the process wherein computers produce output in readable human languages. Such output takes many forms, including news articles, sports reports, prose fiction, and poetry. These computer-generated texts are often indistinguishable from human-written texts, and they are increasingly prevalent. NLG is here, and it is everywhere. However, readers are often unaware that what they are reading has been computer-generated. This Element considers how NLG conforms to and confronts traditional understandings of authorship and what it means to be a reader. It argues that conventional conceptions of authorship, as well as of reader responsibility, change in instances of NLG. What is the social value of a computer-generated text? What does NLG mean for modern writing, publishing, and reading practices? Can an NLG system be considered an author? This Element explores such question, while presenting a theoretical basis for future studies.
Reading for Liberalism: The Overland Monthly and the Writing of the Modern American West
by Stephen J. MexalFounded in 1868, the Overland Monthly was a San Francisco–based literary magazine whose mix of humor, pathos, and romantic nostalgia for a lost frontier was an immediate sensation on the East Coast. Due in part to a regional desire to attract settlers and financial investment, the essays and short fiction published in the Overland Monthly often portrayed the American West as a civilized evolution of, and not a savage regression from, eastern bourgeois modernity and democracy.Stories about the American West have for centuries been integral to the way we imagine freedom, the individual, and the possibility for alternate political realities. Reading for Liberalism examines the shifting literary and narrative construction of liberal selfhood in California in the late nineteenth century through case studies of a number of western American writers who wrote for the Overland Monthly, including Noah Brooks, Ina Coolbrith, Bret Harte, Jack London, John Muir, and Frank Norris, among others. Reading for Liberalism argues that Harte, the magazine&’s founding editor, and the other members of the Overland group critiqued and reimagined the often invisible fabric of American freedom. Reading for Liberalism uncovers and examines in the text of the Overland Monthly the relationship between wilderness, literature, race, and the production of individual freedom in late nineteenth-century California.
Reading from the South: African print cultures and oceanic turns in Isabel Hofmeyr’s work
by Charne Lavery Sarah Nuttall Sunil Amrith Gabeba Baderoon Karin Barber Rimli Bhattacharya Antoinette Burton Pumla Dineo Gqola Carolyn Hamilton Khwezi Mkhize Danai S Mupotsa James Ogude Christopher EW Ouma Ranka Primorac Madhumita Lahiri Meg Samuelson Lakshmi SubramanianThis set of essays analyses the work of Isabel Hofmeyr, globally recognised as one of South Africa’s foremost literary and Indian Ocean scholars. The essays elucidate Hofmeyr’s path-breaking studies of transnational histories of the book, African print cultures, and cultural circulations in the Indian Ocean world.This book draws together reflective and analytical essays by renowned intellectuals from around the world who critically engage with the work of one of the global South’s leading scholars of African print cultures and the oceanic humanities. Isabel Hofmeyr’s scholarship spans more than four decades, and its sustained and long-term influence on her discipline and beyond is formidable.While much of the history of print cultures has been written primarily from the North, Isabel Hofmeyr is one of the leading thinkers producing new knowledge in this area from Africa, the Indian Ocean world and the global South. Her major contribution encompasses the history of the book as well as shorter textual forms and abridged iterations of canonical works such as John Bunyan’s The Pilgrim’s Progress. She has done pioneering research on the ways in which such printed matter moves across the globe, focusing on intra-African trajectories and circulations as well as movements across land and sea, port and shore. The essays gathered here are written in a blend of intellectual and personal modes, and mostly by scholars of Indian and African descent. Via their engagement with Hofmeyr’s path-breaking work, the essays in turn elaborate and contribute to studies of print culture as well as critical oceanic studies, consolidating their findings from the point of view of global South historical contexts and textual practices.
Reading Images: The Grammar of Visual Design
by Gunther Kress Theo van LeeuwenThis third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Reading India in a Transnational Era: The Works of Raja Rao
by Rumina Sethi; Letizia AlternoThis anthology demonstrates the significance of Raja Rao’s writing in the broader spectrum of anti-colonial, postcolonial and diasporic writing in the 20th Century. In addition to highlighting Rao’s significant presence in Indian writing, the volume presents a range of previously unpublished material which contextualises Rao’s work within 20th-century modernist, postmodernist and postcolonial trends. Exploring both his fictional and non-fictional works, Reading India in a Transnational Era engages with issues of subaltern agency and national belonging, authenticity, subjectivity, internationalism, multicultural politics, postcolonialism and literary and cultural representation through language and translation. A literary volume that discusses gender and identity on both socio-political grounds, apart from dealing with Rao’s linguistic experimentations in a transnational era, this book will be of interest among scholars and researchers of English, postcolonial and world literature, cultural theory and Asian studies.
Reading Israel, Reading America: The Politics of Translation between Jews (Stanford Studies in Jewish History and Culture)
by Omri AsscherAmerican and Israeli Jews have historically clashed over the contours of Jewish identity, and their experience of modern Jewish life has been radically different. As Philip Roth put it, they are the "heirs jointly of a drastically bifurcated legacy." But what happens when the encounter between American and Israeli Jewishness takes place in literary form—when Jewish American novels make aliyah, or when Israeli novels are imported for consumption by the diaspora? Reading Israel, Reading America explores the politics of translation as it shapes the understandings and misunderstandings of Israeli literature in the United States and American Jewish literature in Israel. Engaging in close readings of translations of iconic novels by the likes of Philip Roth, Saul Bellow, Bernard Malamud, Amos Oz, A. B. Yehoshua, and Yoram Kaniuk—in particular, the ideologically motivated omissions and additions in the translations, and the works' reception by reviewers and public intellectuals—Asscher decodes the literary encounter between Israeli and American Jews. These discrepancies demarcate an ongoing cultural dialogue around representations of violence, ethics, Zionism, diaspora, and the boundaries between Jews and non-Jews. Navigating the disputes between these "rival siblings" of the Jewish world, Asscher provocatively untangles the cultural relations between Israeli and American Jews.