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Reputationsmanagement: Banken (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Versicherungen (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Versicherungen, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen – zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Medical Care (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Banken, dass es sich auszahlt, in eine hohe Reputation zu investieren. Unternehmen mit einem guten Ansehen können höhere Preise verlangen, Kunden gewinnen und binden, die besten Mitarbeiter für sich gewinnen und insbesondere in Krisenzeiten von ihrer Reputation als immateriellem Wert als Wettbewerbsvorteil zehren. Voraussetzung hierfür ist ein systematisches, professionell begleitetes Reputationsmanagement, das gewährleistet, in Zukunft zu agieren statt nur zu reagieren. Gutes Reputationsmanagement erfordert einzelne, aufeinander abgestimmte Schritte, die sich gegenseitig perfekt ergänzen - zum Aufbau, zum Erhalt und zur Verbesserung einer positiven Unternehmensreputation.
Reputationsmanagement: Politik (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel Politik, dass es sich auszahlt, in eine hohe Reputation zu investieren. Gerade wer ein politisches Amt bekleidet, steht besonders im Fokus der öffentlichen Aufmerksamkeit. Jede Geste, jedes Wort kann von sozialen Netzwerken und Online-Medien aufgegriffen und in Windeseile verbreitet werden. Klassische Medien wie Tageszeitungen, Magazine und auch TV-Sendungen verbreiten die Nachricht zusätzlich weiter, und im Nu ist ein Skandal entstanden, dessen Folgen unabsehbar sind und oftmals das Ende der Karriere bedeuten. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite.
Reputationsmanagement: Online-Handel (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel des Online-Handels, dass es sich auszahlt, in eine hohe Reputation zu investieren. Räumliche Grenzen existieren in Zeiten von Social Media nicht mehr. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen – ob sie nun der Wahrheit entsprechen oder nicht. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade im Online-Handel ist es wichtig, stets den Überblick zu behalten, was „das Netz“ über das eigene Unternehmen sagt. Negative Kundenbewertungen und schlechte Presse können zu Umsatzeinbußen führen und den Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen – mit einem professionellen Partner an der Seite, der strategisch vorausplant.
Reputationsmanagement: Manager und Führungskräfte (essentials)
by Anabel Ternès Christopher RungeAnabel Ternès und Christopher Runge zeigen am Beispiel von Managern und Führungskräften, dass es sich auszahlt, in eine hohe Reputation zu investieren. Binnen Sekunden verbreiten sich schlechte Nachrichten und Bewertungen über soziale Netzwerke und Internetforen. Eine negative Information entwickelt auf diese Weise schnell ein unkontrollierbares Eigenleben – mit unabsehbaren Folgen. Gerade für Manager und Führungskräfte ist es wichtig, stets den Überblick zu haben, was „das Netz“ über die eigene Person oder das eigene Unternehmen sagt. Eine schlechte Reputation kann nicht nur zu Umsatzeinbußen führen, sondern den guten Ruf nachhaltig schädigen. Wichtig ist daher, proaktiv vorzubauen, um den guten Ruf im Netz zu schützen.
Requirements Engineering for Social Sector Software Applications: Innovating for a Diverse Set of User Needs
by Varun GuptaThis book presents interdisciplinary research in software engineering with applications for the social sector. The author focuses on software applications that are used for social good and that serve the needs of society. The author aims to bridge the knowledge gap between requirement engineers, industry, and users in order to help identify a diverse range of needs in the social sector (taking into account user crowd diversity in terms of technological competencies, geography, demographics, and behavioral and psychographic aspects). The book provides rigorous empirical studies and validates solutions that serve as a guide to the software engineering community, researchers, graduate students, and teachers.Provides interdisciplinary research in software engineering and the needs of the social sector, helping to increase success rates of society focused startups and applicationsIdeal for social entrepreneurs who can use the book for doing customer development with diverse usersEstablishes a new research line of social sector requirement engineering, taking into account user age, language, ability, and access
Requirements Engineering für Softwareanwendungen im sozialen Sektor: Innovationen für eine Vielzahl von Nutzerbedürfnissen
by Varun GuptaDieses Buch stellt interdisziplinäre Forschung im Bereich Software-Engineering von Anwendungen für den sozialen Sektor vor. Der Autor konzentriert sich auf Softwareanwendungen, die für soziale Zwecke eingesetzt werden und den Bedürfnissen der Gesellschaft dienen. Der Autor möchte die Wissenslücke zwischen den Requirements Engineers, der Industrie und den Nutzern schließen, um dazu beizutragen, ein breites Spektrum an Bedürfnissen im sozialen Sektor zu identifizieren (unter Berücksichtigung der Vielfalt der Nutzergruppen in Bezug auf technologische Kompetenzen, Geografie, Demografie sowie verhaltensbezogene und psychografische Aspekte). Das Buch bietet rigorose empirische Studien und validierte Lösungen, die als Leitfaden für die Software-Engineering-Gemeinschaft sowie Forscher, Doktoranden und Lehrer dienen. - Bietet interdisziplinäre Forschung im Bereich Software-Engineering sowie den Bedürfnissen des sozialen Sektors und trägt dazu bei, die Erfolgsquote von auf die Gesellschaft ausgerichteten Startups und Anwendungen zu erhöhen- Ideal für soziale Unternehmer, um das Buch für die Kundenentwicklung mit verschiedenen Nutzern nutzen zu können - Etabliert eine neue Forschungslinie für die Entwicklung von Anforderungen im sozialen Sektor, die Alter, Sprache, Fähigkeiten und Zugang der Nutzer berücksichtigt.
Requirements Engineering: Laying a Firm Foundation
by James A. Crowder Curtis W. HoffThis textbook lays the foundations for System-of-Systems Requirements Engineering and Requirements Management practices, principles, technique, and processes. It provides a comprehensive treatment of requirements engineering, an integral part of Multidisciplinary Systems Engineering. The book takes the student/reader though the entire process of documenting, analyzing, tracing, prioritizing, and managing requirements, and then goes on the describe controlling and communicating requirement change throughout the system development lifecycle. The authors discuss the role of requirements management in support of other requirements engineering processes; describe the principal requirements engineering activities and their relationships; introduces techniques for requirements elicitation and analysis and describes requirements validation and the role of requirements reviews; and discusses the role of requirements management in support of other requirements engineering processes. A full suite of classroom material is provided including exercises, assignments, and PowerPoint slides.
Rereading Schleiermacher: Translation, Cognition and Culture
by José Miranda Justo Teresa SeruyaThis book celebrates the bicentenary of Schleiermacher's famous Berlin conference "On the Different Methods of Translating" (1813). It is the product of an international Call for Papers that welcomed scholars from many international universities, inviting them to discuss and illuminate the theoretical and practical reception of a text that is not only arguably canonical for the history and theory of translation, but which has moreover never ceased to be present both in theoretical and applied Translation Studies and remains a mandatory part of translator training. A further reason for initiating this project was the fact that the German philosopher and theologian Friedrich Schleiermacher, though often cited in Translation Studies up to the present day, was never studied in terms of his real impact on different domains of translation, literature and culture.
The Rescue of Miss Yaskell and Other Pipe Dreams
by Russell BakerHumorous essays by the Pulitzer Prize–winning “supreme satirist” (The Washington Post Book World). This collection of more than a hundred anecdotes and essays from the legendary journalist, New York Times columnist, and author of the bestselling memoir Growing Up offers wise and sharply witty reflections on an extraordinary array of topics, ranging from youth, wealth, the media, and the joy of anger to the difference between “dinner” and “supper.” “Russell Baker is the Alka-Seltzer of the American experience. . . . The most effective comic relief available for the agonizing absurdities we encounter every day.” —Houston Chronicle “When it comes to satire of a controlled but effervescent ferocity, nobody can touch Baker.” —The Washington Post Book World
Research Advances in Network Technologies
by Anshul Verma Pradeepika Verma Kiran Kumar Pattanaik Lalit GargIn current digital era, information is an important asset for our daily life as well as for small and large-scale businesses. The network technologies are the main enablers that connect the computing devices and resources together to collect, process and share vital information locally as well as globally. The network technologies provide efficient, flexible and seamless communication while maximizing productivity and resources for our day-to-day lives and business operations. For all its importance, this domain has evolved drastically, from the traditional wired networks to Bluetooth, infrared-waves, micro-waves, radio-waves and satellite networks. Nowadays, network technologies are not only restricted to computer laboratories, offices or homes; many other diverse areas have been witnessed where network technologies are being used based on the applications and needs, such as vehicular ad-hoc networks, underwater networks, and the Internet of Things. Along with the hardware-based and physical network technologies, a lot of research has been carried out by researchers from academia and industry to develop emerging software-based network technologies, such as network software architectures, middleware, and protocol stacks. The software-based network technologies become the main driving force behind the paradigm shift in this domain and have invented many new network technologies such as grid computing, cloud computing, fog computing, edge computing, software defined networks, content centric networks and so on. On the other hand, a lot of efforts have been made in cellular network technologies to improve the user experience and as a consequence, emerging cellular network technologies like LTE, VoLTE and 5G have been invented. Due to its demand and importance in present and future scenarios, numerous efforts have been done in the networking domain by the researchers, a lot of work is still ongoing, and many more possibilities have yet to be explored. Therefore, there is a need to keep track of advancements related to the network technologies and further investigate several ongoing research challenges for the ease of users. With this goal in mind, Research Advances in Network Technologies presents the most recent and notable research on network technologies.
Research and Professional Practice in Specialised Translation (Palgrave Studies in Translating and Interpreting)
by Federica ScarpaSpecialised translation has received very little attention from academic researchers, but in fact accounts for the bulk of professional translation on a global scale and is taught in a growing number of university-level translation programmes. This book aims to provide three things. Firstly, it offers a description of what makes the approach to specialised translation distinctive from wider-ranging approaches to Translation Studies adopted by translation scholars and applied linguists. Secondly, unlike the traditional approach to specialised translation, this book explores a perspective on specialised translation that is much less focused on terminology and more on the function and reception of specialised (translated) texts. Finally, the author outlines a professionally-oriented hands-on approach to the teaching of specialised translation resulting from many years of teaching it to MA students. The book will be of interest to Translation Studies students and scholars, as well as professional translators who are interested in the theory on which their activity is based.
Research Companion to Language and Country Branding (Routledge Studies in Language and Identity)
by Irene Theodoropoulou Johanna TovarResearch Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Research from the Inside Out: Lessons from Exemplary Studies in Communication
by Thomas Hugh FeeleyDesigned for advanced undergraduate and graduate courses, Research from the Inside Out is an insider's guide to conducting empirically-based research. Showcasing eight research projects resulting in academic and professional papers, this practical supplementary text is an indispensable resource for those intending to further their academic studies in communication or other related social science disciplines. In the text, Thomas Hugh Feeley guides students as he "looks under the hood" of the entire research process, including the writing skills needed to present research accurately and convincingly for different audiences. Feeley provides real conversations with communication researchers, often quoting directly from interviews he conducted with them. Showing students and future researchers in communication what they learned during each of the eight exemplary studies, the researchers candidly reveal the pitfalls, discoveries, and synchronicities that can happen when conducting research.
Research in Media Promotion (Routledge Communication Series)
by Susan Tyler EastmanEastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study. Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.
The Research Interview: Reflective Practice and Reflexivity in Research Processes
by Steve MannResearch and Qualitative Interviews brings into focus the decisions that the interviewer faces by taking a data-led approach in order to open up choices and decisions in the process of planning for, managing, analysing and representing interviews. The chapters concentrate on the real-time, moment-by-moment nature of interview management and interaction. A key feature of the book is the inclusion of reflexive vignettes that foreground the voices and experience of qualitative researchers (both novices and more expert practitioners). The vignettes demonstrate the importance of reflecting on and learning from interactional experience. In addition, the book provides an overview of different types of interviews, commenting on the orientation and make-up of each type. Overall, this book encourages reflective thinking about the use of research interviews. It distinguishes between reflection, reflective practice and reflexivity. All the chapters focus on recurring choices, dilemmas and puzzles; offering advice in opening out and engaging with these aspects of the research interview.
Research Into Translation and Training in Arab Academic Institutions
by Said M. ShiyabResearch Into Translation and Training in Arab Academic Institutions provides insights into the current issues and challenges facing in-service and trainee Arabic translators and interpreters, both professionally and academically. This book addresses translators’ status, roles, and structures. It also provides Arab perspectives on translation and translation training, written by scholars representing academic institutions across the Arab world. Themes in this collection include training terminologists on managing, promoting and marketing terms; corpora and translation teaching in the Arab world; use of translation technologies; translators training and translators’ methodologies and assessment of translators’ competence; research on translator training; and the status quo of undergraduate translation programs in a sample of five Arab universities. A valuable resource for students, professionals and scholars of Arabic translation and interpreting.
Research Methodology in Second-Language Acquisition (Second Language Acquisition Research Series)
by Elaine E. Tarone Susan M. Gass Andrew D. CohenThis volume addresses salient theoretical issues concerning the validity of research methods in second-language acquisition, and provides critical analysis of contextualized versus sentence-level production approaches. The contributors present their views of competence versus performance, the nature of language acquisition data, research design, the relevance of contextualized data collection and interpretation, and the desirability of a particularistic nomothetic theoretical paradigm versus more comprehensive consideration of multiple realities and complex influencing factors. This book presents varying and antithetical approaches to the issues, bringing together the thinking and approaches of leading researchers in language acquisition, language education, and sociolinguistics in an engaging debate of great currency in the field.
Research Methods for Studying Groups and Teams: A Guide to Approaches, Tools, and Technologies (Routledge Communication Series)
by Andrea B. Hollingshead Marshall Scott PooleThis volume provides an overview of the methodological issues and challenges inherent in the study of small groups from the perspective of seasoned researchers in communication, psychology and other fields in the behavioral and social sciences. It summarizes the current state of group methods in a format that is readable, insightful, and useful for both new and experienced group researchers. This collection of essays will inspire new and established researchers alike to look beyond their current methodological approaches, covering both traditional and new methods for studying groups and exploring the full range of groups in face-to-face and online settings. The volume will be an important addition to graduate study on group research and will be a valuable reference for established group researchers, consultants and other practitioners. The essays in this volume when considered as a whole will be a contemporary interdisciplinary integration on group research methods.
Research Methods in Health Communication: Principles and Application
by Bryan B. WhaleyThis volume provides an essential roster of primary research methods as they apply to health communication inquiry. Editor Bryan B. Whaley brings together key health communication researchers to write about their primary methodological areas. Their chapters offer guidance and insights for a variety of approaches to answering research questions. The methods included here cover: Exploration and Description: interview/focus groups, case study, ethnography, and surveys; Examining Messages and Interpersonal Exchanges: narrative analysis, conversational analysis, analyzing physician-patient interactions, social network analysis, and content analysis; Causal Explication: experimental research, meta-analysis, and meta-synthesis; and Cultural, Population, and Critical Concerns: rhetorical methods and criticism, and methodological issues when investigating stigmatized populations, and groups with health disparities. Chapters cite or use examples from allied health areas -- nursing, public health, sociology, medicine -- to demonstrate the breadth of health communication studies. This work highlights the importance of methodology in health communication research in multiple contexts. Developed to provide a fundamental reference for investigating health communication, this volume will serve as an invaluable tool for researchers and students across the social science and health disciplines.
Research Methods in Legal Translation and Interpreting: Crossing Methodological Boundaries (Law, Language and Communication)
by Łucja Biel Vilelmini Sosoni Jan Engberg Rosario Martín RuanoThe field of legal translation and interpreting has strongly expanded over recent years. As it has developed into an independent branch of Translation Studies, this book advocates for a substantiated discussion of methods and methodology, as well as knowledge about the variety of approaches actually applied in the field. It is argued that, complex and multifaceted as it is, legal translation calls for research that might cross boundaries across research approaches and disciplines in order to shed light on the many facets of this social practice. The volume addresses the challenge of methodological consolidation, triangulation and refinement. The work presents examples of the variety of theoretical approaches which have been developed in the discipline and of the methodological sophistication which is currently being called for. In this regard, by combining different perspectives, they expand our understanding of the roles played by legal translators and interpreters, who emerge as linguistic and intercultural mediators dealing with a rich variety of legal texts; as knowledge communicators and as builders of specialised knowledge; as social agents performing a socially situated activity; as decision-makers and agents subject to and redefining power relations, and as political actors shaping legal cultures and negotiating cultural identities, as well as their own professional identity.
Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods and Empirical Analysis
by Guoming YuThis book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
Research on the Key Technologies in Narrowband Interference and Impulsive Noise Mitigation and Cancellation (Springer Theses)
by Sicong LiuThis book summarizes the authors’ latest research on narrowband interference and impulsive noise mitigation and cancelation, including (i) mitigating the impacts of NBI on synchronization; (ii) improving time-frequency interleaving performance under NBI and IN; (iii) accurately recovering and eliminating NBI and IN. The complicated, random and intensive narrowband interference and impulsive noise are a serious bottleneck of the next-generation wireless communications and Internet of things. This book also proposes effective and novel frameworks and algorithms, which will significantly improve the capability of mitigating and eliminating NBI and IN in the next-generation broadband communications systems.This book not only presents thorough theoretical models and algorithm design guidelines, but also provides adequate simulation and experimental engineering methods and results. The book is a valuable reference for those engaged in theoretical study, algorithm design and engineering practice in related fields, such as wireless communications, smart lighting, IoT and smart grid communications.
Research Outside The Academy: Professional Knowledge-making In The Digital Age
by Isto Huvila Lisa BörjessonThis book analyses the practical, information-related dimensions of professional knowledge making and communication in extra-academic organisations. It treats the sites where research takes place and where knowledge is created outside academia in the light, among other things, of new digital resources. It provides valuable insight into the practices through which extra-academic research data and results are produced and made available and the settings in which this takes place. With case studies of knowledge-making in government organizations and state research institutes, as well as in cultural and heritage institutions, this book broadens the perspective on knowledge sharing, communication and publication, and how knowing changes as a result of the professional knowledge-making practices in the digital age.Research outside the Academy is ideal for students at all levels looking for an introduction to the topic of research and knowledge-making in society. Moreover, researchers and professionals in the fields of library and information science and science and technology studies will find the book to be adding to previous understandings of scholarly documentation and communication.