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Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)
by Mark KennedyToday, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders—shareholders, employees, and consumers—but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril.In Shapeholders: Business Success in the Age of Activism, former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable—and probable—collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward.
Shaping American Telecommunications: A History of Technology, Policy, and Economics (LEA Telecommunications Series)
by Christopher H. Sterling Phyllis W. Bernt Martin B.H. WeissShaping American Telecommunications examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the United States. Beginning with the introduction of the telegraph and continuing through to current developments in wireless and online services, authors Christopher H. Sterling, Phyllis W. Bernt, and Martin B.H. Weiss explain each stage of telecommunications development, examining the interplay among technical innovation, policy decisions, and regulatory developments.Offering an integrated treatment of the interplay among technology, policy, and economics as key factors defining the development of the telecommunications sector in the United States, this volume also provides:*background material to facilitate understanding of each sector;*contexts for many so-called "new" issues, problems, and trends, demonstrating origins from years or decades in the past; and*careful annotation, documentation, and reference tables to enable further research on the topics discussed.This unique multidisciplinary approach provides a balanced view of U.S. telecommunications history, in context with relevant economic, legal, social, and technical analyses. As such, it is essential reading for advanced students in telecommunications needing to understand how the telecommunications industry and service developed to its current form. The volume will also serve as a supplemental text in courses on telecommunications regulation, and it will be of value to professionals in the field seeking context and background for their daily work.
Shaping Dance Canons: Criticism, Aesthetics, and Equity
by Kate MattinglyExamining a century of dance criticism in the United States and its influence on aesthetics and inclusion Dance criticism has long been integral to dance as an art form, serving as documentation and validation of dance performances, yet few studies have taken a close look at the impact of key critics and approaches to criticism over time. The first book to examine dance criticism in the United States across 100 years, from the late 1920s to the early twenty-first century, Shaping Dance Canons argues that critics in the popular press have influenced how dance has been defined and valued, as well as which artists and dance forms have been taken most seriously. Kate Mattingly likens the effect of dance writing to that of a flashlight, illuminating certain aesthetics at the expense of others. Mattingly shows how criticism can preserve and reproduce criteria for what qualifies as high art through generations of writers and in dance history courses, textbooks, and curricular design. She examines the gatekeeping role of prominent critics such as John Martin and Yvonne Rainer while highlighting the often-overlooked perspectives of writers from minoritized backgrounds and dance traditions. The book also includes an analysis of digital platforms and current dance projects—On the Boards TV, thINKingDANCE, Black Dance Stories, and amara tabor-smith’s House/Full of BlackWomen—that challenge systemic exclusions. In doing so, the book calls for ongoing dialogue and action to make dance criticism more equitable and inclusive.
Shaping Future 6G Networks: Needs, Impacts, and Technologies (IEEE Press)
by Emmanuel Bertin Noel Crespi Thomas MagedanzShaping Future 6G Networks Discover the societal and technology drivers contributing to build the next generation of wireless telecommunication networks Shaping Future 6G Networks: Needs, Impacts, and Technologies is a holistic snapshot on the evolution of 5G technologies towards 6G. With contributions from international key players in industry and academia, the book presents the hype versus the realistic capabilities of 6G technologies, and delivers cutting-edge business and technological insights into the future wireless telecommunications landscape. You’ll learn about: Forthcoming demand for post 5G networks, including new requirements coming from small and large businesses, manufacturing, logistics, and automotive industry Societal implications of 6G, including digital sustainability, strategies for increasing energy efficiency, as well as future open networking ecosystems Impacts of integrating non-terrestrial networks to build the 6G architecture Opportunities for emerging THz radio access technologies in future integrated communications, positioning, and sensing capabilities in 6G Design of highly modular and distributed 6G core networks driven by the ongoing RAN-Core integration and the benefits of AI/ML-based control and management Disruptive architectural considerations influenced by the Post-Shannon Theory The insights in Shaping Future 6G Networks will greatly benefit IT engineers and managers focused on the future of networking, as well as undergraduate and graduate engineering students focusing on the design, implementation, and management of mobile networks and applications.
Shaping Online News Performance: Political News in Six Western Democracies (Challenges to Democracy in the 21st Century)
by Edda HumprechtShaping Online News Performance.
Shaping the Game
by Michael WatkinsMichael D. Watkins' best-selling book The First 90 Days has become the business bible for accelerating leadership transitions. Now, Watkins zeroes in on the most critical skill leaders must master to secure new roles and accelerate their transitions: negotiation. In Shaping the Game: The New Leader's Guide to Effective Negotiating, Watkins draws from extensive research and practical consulting work to reveal four fundamental objectives that should guide new leaders' actions in every negotiation they undertake: create the most possible value, capture that value for yourself and your company, carefully tend to key relationships, and preserve your reputation. Watkins lays out hands-on strategies for becoming a world-class negotiator, including how to match your negotiation strategy to the situation, influence the perspectives of key counterparts, shape negotiation outcomes in your favor, and create the learning discipline necessary to become a world-class negotiator. Navigating the myriad complex, high-stakes negotiating challenges that confront new leaders, this book provides all the tools readers need to make the right moves up the career ladder-and succeed in those roles once they get there.
Shaping the Global Leader: Fundamentals in Culture and Behavior for Optimal Organizational Performance
by Henry Biggs Tom Bussen Lenny RamseyConsidering behavioral norms in their cultural contexts, this book arrives at a fully operational international leadership theory – and makes it accessible to academic and professional readers alike. Shaping the Global Leader fundamentally covers eight cultural dimensions gleaned from acclaimed international leadership scholars such as Geert Hofstede and the GLOBE study authors. Each cultural dimension is followed by interviews of renowned organizational leaders who relate their experiences in that area and each section underscores strategies for moving forward. The authors highlight critical lessons from classic behavioral psychology experiments and apply these findings to the international organizational context. This book serves as an eminently readable and enlightening handbook for those working, leading or studying interculturally. Both students and professionals in international leadership or business will be provided with clear and actionable organizational insights for an increasingly complex global landscape.
SharePoint Apps with LightSwitch: A Quickstart Guide to Programming Business Applications in VB.NET
by Paul FerrillBuild custom business applications for SharePoint with Visual Studio LightSwitch—including intuitive apps that don’t require a single line of code. This example-driven guide takes non-programmers step-by-step through the process of creating simple apps and utilities, and shows programmers familiar with C# or Visual Basic how to build customized applications with more functionality.Discover how to build and test your applications quickly without a lot of expensive server hardware. Once you get up to speed with LightSwitch, you’ll create quality line-of-business applications tailored to specific customer needs in no time, whether you work in-house or for a vendor.Learn how the LightSwitch Presentation, Logic, and Storage layers work behind the scenesConfigure your SharePoint server and workstation to work with this development environmentNavigate the graphical environment and its various user screensUse examples to build simple single-function applications for search and data entryExpand your app’s capabilities by using LightSwitch extensions and Silverlight controlsConnect your LightSwitch app to external data sources, such as Excel, SQL Server, SQLite, and cloud-based applications
SharePoint Office Pocket Guide: Document Collaboration in Action
by Jeff WebbSharePoint Office Pocket Guide is the quick path to sharing documents and building lists. Written specifically for users of Microsoft Word, Excel, and Outlook, it covers the ins and outs of SharePoint clearly and concisely. Within minutes, you'll understand how to:Create team sites, document libraries, and shared workspaces.Add web parts to create custom pages.Build searchable libraries of PDF files.Link local copies of Word and Excel files to SharePoint workspace copies.Reconcile changes from multiple authors.Review document history.Use the Explorer Views to drag-and-drop files into SharePoint quickly.Create data lists that look up values from other lists (look-up tables).Group, total, and filter list items using views.Use InfoPath form libraries to collect data.You get the how and why of the top tasks without the tedious menu-by-menu walkthroughs that take hundreds of pages but add little value. SharePoint Office Pocket Guide also includes a guide to online resources that expand your knowledge of specific topics.
Shared Experiences in Human Communication
by Stewart L. TubbsA novel approach to traditional subjects, the wide variety of opinions, and the extensive introductory material lift this book out of the ordinary “readings" class, and will reward the reader with understanding and appreciation of a complex subject. This collection of 37 provocative selections on human communication shares with the reader the experience and insights of some of the best minds in the discipline. The selections for the most part deal with traditional communication topics in a novel way. For example, in the chapter on verbal communication, there is a selection on profane language; in the chapter on nonverbal communication, there is a section entitled “The Silent Language of Love”; in the chapter on small group communication, there’s the Parkinson article on laws in groups; and in the chapter on mass communication, there’s one on today’s interest in sexually oriented magazines. The entire spectrum of topics usually found in beginning courses in speech communication is here. An extensive Section Two includes discussion on the psychological and transactional analysis views of communication. A brief introduction precedes each section focusing on the key ideas of each reading. Sources include the Journal of Communication, Industry Week, Journalism Quarterly, Psychology Today, Supervisory Management, Journal of Social Issues, Harvard Business Review, and Today's Speech.
Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
by Robin Landa Greg BraunIn today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising. Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share. They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging. The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove. Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.
Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo
by Changzheng YangThis book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
Sharing Keynote Slideshows: The Mini Missing Manual
by Josh ClarkSlideshows have come a long way since overhead projectors were your only option. You can show share your ideas with the world via email, DVD, PDF, YouTube, iPhone, or kiosk. Once your show is polished to perfection, this thorough, accessible guide shows you how to export and deliver it all possible ways-even as a PowerPoint file, QuickTime movie, or web site. As a bonus, you'll find advice on setting up your equipment and delivering an effective presentation.
Sharing Publication-related Data And Materials: Responsibilities Of Authorship In The Life Sciences
by Committee on Responsibilities of Authorship in the Biological SciencesBiologists communicate to the research community and document their scientific accomplishments by publishing in scholarly journals. This report explores the responsibilities of authors to share data, software, and materials related to their publications. In addition to describing the principles that support community standards for sharing different kinds of data and materials, the report makes recommendations for ways to facilitate sharing in the future.
Sharing RF Spectrum with Commodity Wireless Technologies
by Jan Kruys Luke QianMuch energy has been spent on the subject of spectrum scarcity that would threaten to stunt the growth of wireless technologies and services. This concern comes on the heels of the great successes of both cellular communications and consumer oriented communications like Wi-Fi and Bluetooth that have changed the way people use computers and communications and that have led to the creation of large new markets for products and services. The response of many spectrum regulators throughout the world in addressing these concerns has been to consider releasing more spectrum for unlicensed or for shared use. An example is the spectrum that is released by the transition to digital TV: the frequencies freed up are destined, in part, to new applications that would be license exempt. A possible beneficiary of new spectrum releases would be "the smart grid", a networked application of digital sensor and control technology to the energy delivery segment of the energy utility industry. This policy has heightened the interests of all involved in spectrum sharing and many proposals are being considered or brought forward. However, theory in this area is scarce and practice proves resistive of quick solutions. A case in point is RLAN/radar spectrum sharing in the 5GHz range: six years after the ITU-R allocated this shared spectrum, the rules for sharing as well as the means to verify compliance with these rules are not fully mature. Another recent development is the interest in spectrum pricing and trading which tend to focus on the economic aspects of spectrum sharing at the expense understanding of the limitations as well as the technical possibilities of spectrum sharing.
Sharing Your Family History Online: A Guide for Family Historians (Tracing Your Ancestors)
by Chris PatonAn expert genealogist explains how to share your family history online and collaborate with distant relatives to build a richer ancestral story.For many enthusiasts pursuing their family history research, the online world offers a seemingly endless archive of digitized materials. In addition to hosting records, however, the internet also offers a unique platform on which we can host our research and potentially connect with distant relatives from around the world.In Sharing Your Family History Online, genealogist Chris Paton demonstrates the many ways we can present our research and encourage collaboration online. He details helpful organizations and social media applications, describes the software platforms on which we can collate our stories, and illustrates the variety of ways we can publish our stories online.Along the way, Paton also explores how we can make our research work for us, by connecting with experts and relatives who can help solve ancestral mysteries. This happens not only by sharing stories, but by accessing uniquely held documentation by family members around the world, including our shared DNA.
Sharp: The Women Who Made an Art of Having an Opinion
by Michelle DeanA “deeply researched and uncommonly engrossing” book profiling ten trailblazing literary women, including Dorothy Parker and Joan Didion (Paris Review).In Sharp, Michelle Dean explores the lives of ten women of vastly different backgrounds and points of view who all made a significant contribution to the cultural and intellectual history of America. These women—Dorothy Parker, Rebecca West, Hannah Arendt, Mary McCarthy, Susan Sontag, Pauline Kael, Joan Didion, Nora Ephron, Renata Adler, and Janet Malcolm—are united by what Dean calls “sharpness,” the ability to cut to the quick with precision of thought and wit.Sharp is a vibrant depiction of the intellectual beau monde of twentieth-century New York, where gossip-filled parties gave out to literary slugging-matches in the pages of the Partisan Review or the New York Review of Books. It is also a passionate portrayal of how these women asserted themselves through their writing despite the extreme condescension of the male-dominated cultural establishment.Mixing biography, literary criticism, and cultural history, Sharp is a celebration of this group of extraordinary women, an engaging introduction to their works, and a testament to how anyone who feels powerless can claim the mantle of writer, and, perhaps, change the world.
Shelf Life: Journalism 2000-2021
by Gideon HaighFew journalists exemplify the creed &‘without fear or favour&’ like Gideon Haigh. Shelf Life selects from twenty-one years of writing on myriad subjects by one of our clearest thinkers, sharpest stylists and most curious journalists. Architecture and airline food. Depression and doodling. Goya and Grossman. Weegee and Wire. When not wiring about cricket, Gideon Haigh has enjoyed taking journalism on unexpected journeys, where curiosity calls, into the past and future as well as the present. Edited by Russell Jackson, Shelf Life samples his work from the last two decades: essays, reportage, reviews, crisp analyses, deep dives into history, of no camp, and independent of the news cycle, from his shelves to yours.
Shelf Life: Romance, Mystery, Drama, and other Page-Turning Adventures from a Year in a Bookstore
by Suzanne Strempek SheaSUZANNE STREMPEK SHEA, after being diagnosed and going through the treatment from cancer, takes a job in a bookstore. As an author, she expects to be a spy in the store, learning how to better sell her books. what she finds is a family atmosphere and a place where books find a good home.
Shell-Shocked: Feminist Criticism after Trump
by Bonnie HonigA biting, funny, up-to-the-minute collection of essays by a major political thinker that gets to the heart of what feminist criticism can do in the face of everyday politics.Stormy Daniels offered a #metoo moment, and Anderson Cooper missed it. Conservatives don’t believe that gender is fluid, except when they’re feminizing James Comey. “Gaslighting” is our word for male domination but a gaslight also lights the way for a woman’s survival.Across two dozen trenchant, witty reflections, Bonnie Honig offers a biting feminist account of politics since Trump. In today’s shock politics, Honig traces the continuing work of patriarchy, as powerful, mediocre men gaslight their way across the landscape of democratic institutions.But amid the plundering and patriarchy, feminist criticism finds ways to demand justice. Shell-Shocked shows how women have talked back, acted out, and built anew, exposing the practices and policies of feminization that have historically been aimed not just at women but also at racial and ethnic minorities. The task of feminist criticism—and this is what makes it particularly well-suited to this moment—is to respond to shock politics by resensitizing us to its injustices and honing the empathy needed for living with others in the world as equals. Feminist criticism’s penchant for the particular and the idiosyncratic is part of its power. It is drawn to the loose threads of psychological and collective life, not to the well-worn fabrics with which communities and nations hide their shortcomings and deflect critical scrutiny of their injustices. Taking literary models such as Homer’s Penelope and Toni Morrison’s Cee, Honig draws out the loose threads from the fabric of shock politics’ domination and begins unraveling them. Honig’s damning, funny, and razor sharp essays take on popular culture, national politics, and political theory alike as texts for resensitizing through a feminist lens. Here are insightful readings of film and television, from Gaslight to Bombshell, Unbelievable to Stranger Things, Rambo to the Kavanaugh hearings. In seeking out the details that might break the spell of shock, this groundbreaking book illustrates alternative ways of living and writing in a time of public violence, plunder, and—hopefully—democratic renewal.
Shell-Shocked: On the Ground Under Israel's Gaza Assault
by Mohammed OmerOperation Protective Edge, launched in early July 2014, was the third major Israeli assault on the Gaza Strip in six years. It was also the most deadly. By the conclusion of hostilities some seven weeks later, 2,200 of Gaza’s population had been killed, and more than 10,000 injured. In these pages, journalist Mohammed Omer, a resident of Gaza who lived through the terror of those days with his wife and then three-month-old son, provides a first-hand account of life on-the-ground during Israel’s assault. The images he records in this extraordinary chronicle are a literary equivalent of Goya’s "Disasters of War”: children’s corpses stuffed into vegetable refrigerators, pointlessly because the electricity is off; a family rushing out of their home after a phone call from the Israeli military informs them that the building will be obliterated by an F-16 missile in three minutes; donkeys machine-gunned by Israeli soldiers under instructions to shoot anything that moves; graveyards targeted with shells so that mourners can no longer tell where their relatives are buried; fishing boats ablaze in the harbor. Throughout this carnage, Omer maintains the cool detachment of the professional journalist, determined to create a precise record of what is occurring in front of him. But between his lines the outrage boils, and we are left to wonder how a society such as Israel, widely-praised in the West as democratic and civilized, can visit such monstrosities on a trapped and helpless population.
Shepherding UxVs for Human-Swarm Teaming: An Artificial Intelligence Approach to Unmanned X Vehicles (Unmanned System Technologies)
by Hussein A. Abbass Robert A. HunjetThis book draws inspiration from natural shepherding, whereby a farmer utilizes sheepdogs to herd sheep, to inspire a scalable and inherently human friendly approach to swarm control. The book discusses advanced artificial intelligence (AI) approaches needed to design smart robotic shepherding agents capable of controlling biological swarms or robotic swarms of unmanned vehicles. These smart shepherding agents are described with the techniques applicable to the control of Unmanned X Vehicles (UxVs) including air (unmanned aerial vehicles or UAVs), ground (unmanned ground vehicles or UGVs), underwater (unmanned underwater vehicles or UUVs), and on the surface of water (unmanned surface vehicles or USVs). This book proposes how smart ‘shepherds’ could be designed and used to guide a swarm of UxVs to achieve a goal while ameliorating typical communication bandwidth issues that arise in the control of multi agent systems. The book covers a wide range of topics ranging from the design of deep reinforcement learning models for shepherding a swarm, transparency in swarm guidance, and ontology-guided learning, to the design of smart swarm guidance methods for shepherding with UGVs and UAVs. The book extends the discussion to human-swarm teaming by looking into the real-time analysis of human data during human-swarm interaction, the concept of trust for human-swarm teaming, and the design of activity recognition systems for shepherding.Presents a comprehensive look at human-swarm teaming;Tackles artificial intelligence techniques for swarm guidance;Provides artificial intelligence techniques for real-time human performance analysis.
Shifting the Dialog, Shifting the Culture: Pathways to Successful Postsecondary Outcomes for Deaf Individuals
by Stephanie W. Cawthon Carrie Lou GarberoglioIn this volume, Stephanie W. Cawthon and Carrie Lou Garberoglio discuss the individual and systemic factors that both facilitate and inhibit the attainment of postsecondary education, training, and career goals for deaf individuals. Real-life examples and current research are combined in this consideration of the interactions between individuals and the many layers of the overall system in which they navigate. In addition to using a systems theory approach, the authors employ resiliency models that emphasize how deaf individuals persist through the transition process amidst the barriers that reside within larger educational and social systems. Employment, independent living, and community involvement are a few of the postsecondary outcomes that are covered. Shifting the Dialog, Shifting the Culture addresses critical issues that influence how deaf individuals reach their postsecondary goals and is designed for a diverse audience that includes professionals who work (or are training to work) with deaf individuals, policy makers, as well as federal and state personnel.
Shitstorm-Prävention
by Jörg SikkengaDas Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden können. Die Sozialen Medien oder das Web 2.0 stellen eine besondere Herausforderung für das Marketing dar, da die Konsumentinnen und Konsumenten Rückmeldung zu den gekauften Produkten geben und damit reale sowie vermeintliche Missstände anprangern können. Darauf muss die Unternehmenskommunikation reagieren. Für Unternehmen wäre es ein Worst-Case-Szenario, wenn ein Shitstorm seinen Ruf nachhaltig schädigt und intensive Marketingbemühungen verpuffen lassen würde. Die Case Study behandelt das Thema Shitstorm-Attacken auf zwei Ebenen. So diskutiert sie auf der ersten Ebene die Möglichkeiten der Shitstorm-Prävention des Unternehmens, aus denen dann eine Präventionsstrategie erarbeitet wird. Auf der zweiten Ebene wird anhand eines Beispiels ein Plan entwickelt, mit dem ein Shitstorm beruhigt werden kann. Beide Strategien können von Unternehmen eingesetzt werden, um sowohl Shitstorms vorzubeugen als auch diese frühzeitig zu minimieren.Die Leuphana Case Studies sind ein Projekt, das in Zusammenarbeit mit kleinen und mittelständischen Unternehmen erstellt und entwickelt worden ist. Sie sind ein Lehrbuch, mit dessen Hilfe Unternehmen, die vor ähnlichen Herausforderungen stehen, selbige bewältigen können. Dafür ist keine Hilfe von Dritten notwendig. Auf Grundlage der einzelnen Case Studies werden den Bearbeiterinnen und Bearbeitern elementare Werkzeuge aus der wissenschaftlichen Theorie erklärt. Diese können sie anwenden, um mit den Insiderkenntnissen des eigenen Unternehmens Prozesse zu optimieren, Ziele entwickeln und erreichen oder schwierige Herausforderungen zu bewältigen.
Shocking the Conscience: A Reporter's Account of the Civil Rights Movement
by Simeon BookerWithin a few years of its first issue in 1951, Jet, a pocket-sized magazine, became the “bible” for news of the civil rights movement. It was said, only half-jokingly, “If it wasn’t in Jet, it didn't happen.” Writing for the magazine and its glossy, big sister Ebony, for fifty-three years, longer than any other journalist, Washington bureau chief Simeon Booker was on the front lines of virtually every major event of the revolution that transformed America. Rather than tracking the freedom struggle from the usually cited ignition points, Shocking the Conscience begins with a massive voting rights rally in the Mississippi Delta town of Mound Bayou in 1955. It’s the first rally since the Supreme Court’s Brown decision struck fear in the hearts of segregationists across the former Confederacy. It was also Booker’s first assignment in the Deep South, and before the next run of the weekly magazine, the killings would begin. Booker vowed that lynchings would no longer be ignored beyond the black press. Jet was reaching into households across America, and he was determined to cover the next murder like none before. He had only a few weeks to wait. A small item on the AP wire reported that a Chicago boy vacationing in Mississippi was missing. Booker was on it, and stayed on it, through one of the most infamous murder trials in US history. His coverage of Emmett Till’s death lit a fire that would galvanize the movement, while a succession of US presidents wished it would go away. This is the story of the century that changed everything about journalism, politics, and more in America, as only Simeon Booker, the dean of the black press, could tell it.