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Social - Local - Mobile
by Gerrit Heinemann Christian Gaisern the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the 'SoLoMo synergies' that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA - a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
Social Chemistry: Decoding the Patterns of Human Connection
by Marissa King'full of wisdom and entertaining anecdotes' The Economist'fascinating' Financial Times Social Chemistry will utterly transform the way you think about 'networking.' Understanding the contours of your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . One of 2021's Most Highly Anticipated New Books--Newsweek One of The 20 New Leadership Books--Adam GrantOne The Best New Wellness Books Hitting Shelves In January--Shape.com A Next Big Idea Club Nominee__________Conventional wisdom would have us believe that it is the size of your network that matters: how many people do you know? We're told to mix, mingle, and connect.But social science research suggests otherwise. The quality and structure of our relationships have far greater impact on our personal and professional lives. our relationships with friends, family, co-workers, neighbours, and collaborators are by far our greatest asset. Yet, most people leave them to chance.In this ground-breaking study, Marissa King, Professor of Organizational Behavior at the Yale, argues that there are strategic ways in which we can alter our relationships for a happier and more fulfilling life. With new understanding, this book can help readers to see how they can harness the power of their networks in their personal relationships, at work, and to create a better world.
Social Chemistry: Decoding the Patterns of Human Connection
by Marissa KingSocial Chemistry will utterly transform the way you think about 'networking.' Understanding the contours of your social network can dramatically enhance personal relationships, work life, and even your global impact. Are you an Expansionist, a Broker, or a Convener? The answer matters more than you think. . . . Conventional wisdom would have us believe that it is the size of your network that matters: how many people do you know? We're told to mix, mingle, and connect.But social science research suggests otherwise. The quality and structure of our relationships have far greater impact on our personal and professional lives. our relationships with friends, family, co-workers, neighbours, and collaborators are by far our greatest asset. Yet, most people leave them to chance.In this ground-breaking study, Marissa King, Professor of Organizational Behavior at the Yale, argues that there are strategic ways in which we can alter our relationships for a happier and more fulfilling life. With new understanding, this book can help readers to see how they can harness the power of their networks in their personal relationships, at work, and to create a better world.(P)2021 Penguin Random House Audio
Social Class, the Nominal Group and Verbal Strategies (Routledge Revivals)
by P R HawkinsFirst published in 1977, Social Class, the Nominal Group and Verbal Strategies reports on the results of a grammatical analysis of the speech of a large sample (about 300) of five-year-old middle- and working-class children. The author is concerned in particular to answer the questions: What is the relationship, within certain restricted contexts, between the use of particular grammatical structures and factors such as social class, IQ and sex? How are any differences in the type or frequency of structures to be interpreted? The central part of the book presents the results of a set of correlations: the correlations of linguistic categories on the one hand, with sociological or ‘background’ categories on the other. The author then sets this study and its results in the perspective of related research and comments on some aspects of the ‘deficit-difference’ controversy. Finally, he presents his own conclusions in a detailed discussion. He argues that, instead of trying to ascertain the purely linguistic competence of children from different backgrounds, we must rather compare the different verbal strategies they use in a particular situation or context. The book will be of interest to students of language, linguistics, pedagogy and education.
Social Computing and Social Media
by Gabriele MeiselwitzThis book constitutes the refereed proceedings of the 7th International Conference on Social Computing and Social Media, SCSM 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, held in Los Angeles, CA, USA, in August 2015. The total of 1462 papers and 246 poster papers presented at the HCII 2015 conferences was carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 25 contributions included in the SCSM 2015 proceedings were organized in the following topical sections: designing social media; social network analysis; and individual and group behaviour in social media.
Social Computing in Digital Education
by Fernando Koch Andrew Koster Tiago PrimoThis book constitutes the refereed proceedings of the First International Workshop, SOCIALEDU 2015, held in Stanford, CA, USA, in August 2015. The workshop aimed to discuss computational models of social computing applied to Digital Education. The 9 revised full papers presented were carefully reviewed and selected from 12 submissions. The papers address issues such as novel data mining and machine learning for social intelligence in digital education. - Social modelling and simulation to investigate social behaviours, emotional intelligence, influence processes and other social aspects that may influence learning performance in an educational environment. - Smart environments and interactive systems of social computing in digital education. - Analysis of social media and media intelligence in digital education. - Mobile social gaming in digital education. - The utilization of mobile and wearable technology in social systems in digital education, and others.
Social Credit Rating: Reputation und Vertrauen beurteilen
by Oliver EverlingSocial Credit Ratings sind das Ergebnis von Sozialkreditsystemen. Diese umfassen auf verschiedene Datenbanken zugreifende, online betriebene Rating- oder Scoringsysteme, bei denen beispielsweise die Kreditwürdigkeit, das Strafregister und das soziale und gesellschaftliche Verhalten von Personen oder Organisationen wie Unternehmen oder Nichtregierungsorganisationen zur Klassifizierung ihrer Reputation verwendet werden. Das Fahreignungs-Bewertungssystem des Kraftfahrt-Bundesamtes, das für jedermann bestimmte Ordnungswidrigkeiten, Fahrverbote oder Straftaten mit Punkten bewertet und speichert, ist ebenso bekannt und anerkannt wie die SCHUFA-BonitätsAuskunft, der Creditreform-Bonitätsindex oder Noten von Ratingagenturen. Ähnliche Systeme wie Hotelsterne, Verkäuferbewertungen in Online-Shops, Likes, Zertifikate und Zeugniszensuren aller Art sind in Deutschland wie auch in vielen anderen Ländern und weltweit in Social Media verbreitet. Der vom chinesischen Staatsrat beschlossene Aufbau eines staatseigenen Sozialkreditsystems führt solche Ratings und Scorings aufgrund einzigartiger Verknüpfungen in eine neue Dimension, die erst durch die neuen Informations- und Kommunikationstechnologien ermöglicht wurde. Dieses Buch gibt einen tiefen Einblick in die verwendeten Daten, Verfahren, Methoden und Modelle sowie diskutiert Bedeutung, Nutzen, Funktionen, Anwendungsbereiche und auch Risiken und Gefahren von Social Credit Ratings.
Social Currency: Paying Attention to What Everyone is Paying Attention to
by Rebekah BuegeMost people waste years of their life, not because they don’t know their purpose, but because their attention is broken, scattered, and sold to the highest bidder without their knowledge.Imagine a day where you’re mentally present, fully focused, and at peace. Even though you’re more productive than usual, you don’t feel rushed or impatient with yourself. You’re protected from distractions, notifications, and thoughts that used to steal your attention away from the moment. Your day feels full, but manageable, because you enjoy most of what’s on your calendar. Days like this are only possible when you start paying attention.Social Currency is an examination of the value of one’s attention, how to protect and invest that attention, practical ways to create a joyful life, and why this matters now more than ever.
Social Data Analytics
by Amin Beheshti Samira Ghodratnama Mehdi Elahi Helia FarhoodThis book is an introduction to social data analytics along with its challenges and opportunities in the age of Big Data and Artificial Intelligence. It focuses primarily on concepts, techniques and methods for organizing, curating, processing, analyzing, and visualizing big social data: from text to image and video analytics. It provides novel techniques in storytelling with social data to facilitate the knowledge and fact discovery. The book covers a large body of knowledge that will help practitioners and researchers in understanding the underlying concepts, problems, methods, tools and techniques involved in modern social data analytics. It also provides real-world applications of social data analytics, including: Sales and Marketing, Influence Maximization, Situational Awareness, customer success and Segmentation, and performance analysis of the industry. It provides a deep knowledge in social data analytics by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate courses in data science to graduate courses in data analytics.
Social Identity and Discourses in Chinese Digital Communication (Routledge Studies in Sociolinguistics)
by Xinren Chen Hongqiang Zhu Debing FengExamining how diverse social identities are constructed in digital communication in China, this edited collection provides a multidimensional exploration of the diverse, discursive forms and practices used to construct and present the “self” online. Contributing authors provide analyses of China’s digital communication platforms, such as social media platforms, news websites and short video applications, drawing from a wealth of data to study daily practices of digital performance of identity and maintenance of social bonds.Comprised of nine chapters, this essential volume is divided into three distinct sections, taking a hierarchical approach to analysing social identities within Chinese digital communication at the micro, meso and macro levels. Diverse methodologies are applied throughout, incorporating insights from both linguistic theories and semiotic or textually oriented analyses, while also considering the wider societal contexts.Readers are encouraged to analyse the main features of this digital culture and to investigate how language and discourse are encountered through media. This book will be of value to a wide variety of scholars and students in sociolinguistics, communication studies and Asian studies.
Social Influences on Romantic Relationships
by Christopher R. AgnewHow do we choose a partner to initiate a relationship with, and what makes us stay in a given relationship over time? These questions are most often pursued by scholars with an emphasis on the internal thoughts, feelings, and motivations of individual decision-makers. Conversely, this volume highlights the importance of considering external influences on individual decision-making in close relationships. Featuring contributions from internationally renowned scholars, the volume is divided into two interrelated sections. The first section considers global and societal influences on romantic relationships and the second focuses on social network and communicative influences on romantic relationships. Taken together, this collection helps us to better understand how external factors influence the internal machinations of those involved in intimate relationships.
Social Innovation in Long-Term Care Through Digitalization: Proceedings of the German-Italian Workshop LTC-2021 (Lecture Notes in Bioengineering)
by Simone Orcioni Massimo ContiThis book gathers extended contributions to the workshop on Long-Term Digital Care, LTC-2021, organized by the Università Politecnica delle Marche (UNIVPM), Ancona, Italy, and the Hochschule Konstanz (HTWG), Germany, in November 2021, and funded by the DAAD Joint Mobility Program. It covers innovative, practice-oriented approaches that are expected to foster digital health care, with a special focus on improving internationalization and accessibility. The book, which bridges between technological and social disciplines, reports on selected studies with the main goals of: establishing a comparison of Long-Term Digital Care approaches, with focus on exchange and networking processes; defining practical roadmaps for digital social innovation; establishing concepts and methods for process evaluation and sustainability. It offers a timely snapshot on technologies for patient monitoring and assistant systems, medical data analysis and image processing, digital platforms and advanced diagnostics techniques, and discusses important concepts relating to traceable process evaluation, networking and accessibility. It aims at informing, yet it is also intended to inspire and foster a stronger collaboration across disciplines, countries, as well as academic and professional institutions.
Social Intelligence and Nonverbal Communication
by Robert J. Sternberg Aleksandra KostićThis book offers a comprehensive overview of the latest developments in the social psychology of nonverbal communication. It explores topics including social skill, empathy, adaptive advantage, emotion-reading and emotion-hiding; and examines personal charisma, memory and communicating with robots. Together, the authors present diverse, cutting-edge research on nonverbal social intelligence as an adaptive strategy for survival and success. The collection provides an effective demonstration of the interdisciplinary nature of this topic, and it’s relevance to researchers across the social sciences and beyond.
Social Justice and Communication Scholarship (Routledge Communication Series)
by Omar SwartzSocial Justice and Communication Scholarship explores the role of communication in framing and contributing to issues of social justice. This collection, a first on the subject of communication and social justice, investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It analyzes ways in which to construct communities that protect individual freedom while ensuring equality and dignity to everyone. In this unique anthology, Swartz brings together both senior scholars and junior colleagues to represent diverse applications of communication to issues of social justice. He supports partisan scholarship in order to revitalize intellectual activity and social commitment toward creating a progressive society. As a result; the volume serves the heuristic function of posing new research questions. In addition to its relevance within the field of communication, Social Justice and Communication Scholarship will be of interest in many of the humanities and social sciences, as research on the theme of social justice transcends disciplinary boundaries. The volume is particularly well suited for use in undergraduate and graduate courses in communication, rhetoric and composition, journalism, American studies, and cultural studies.
Social Justice, Activism and Diversity in U.S. Media History
by Teri FinnemanThis book offers a diverse approach to journalism history told from a multimedia perspective, re-examining mainstream stories and highlighting contributions that are often overlooked. Bringing together a team of prominent journalism historians, the volume centers race and ethnicity, gender and sexuality, class, religion, disability, mental health and generations to tell forgotten stories of journalism’s historical influence. The book is designed to appeal to Generation Z college students, offering budding mass communicators a valuable tool that addresses gaps in historical pedagogy and fosters representation in the classroom. Each chapter contains access to video and podcast extras, chapter summaries, guides to further reading and suggested activities to bring these narratives alive and keep readers engaged. Interactive and accessible, Social Justice, Activism and Diversity in U.S. Media History is an indispensable resource for Generation Z, scholars in mass communication and American history, journalists and general readers.
Social Marketing: Advances in Research and Theory (Springer Texts In Business And Economics Ser.)
by Walter W. Wymer Jr Debra BasilLearn what marketing practices can positively impact behaviorThe success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches. Chapters examine case studies and qualitative research to gain insight into the adoption of marketing practices to enable social change. This superb collection of top presentations from the SMART (Social Marketing Advances in Research and Theory) inaugural conference held in 2004 in Alberta, Canada provides examples of the latest commercial marketing practices to change behavior such as programs to encourage people to quit smoking or increase seat belt usage.Social Marketing: Advances in Research and Theory presents top experts who provide a wide variety of specific examples explaining ways to enable social marketing to positively impact behavior. This helpful resource provides a broad, useful understanding of this unique type of marketing and its goals. Chapters offer extensive references and detailed tables and figures to clearly present data.Topics in Social Marketing: Advances in Research and Theory include: a case study on approaches to anti-doping behavior in sports a case study reviewing the evolution of the Canadian Heritage anti-racism campaign applying social marketing concepts to increase capacity of programs in a state health department research into a recycling promotion technique using Internet technology to study the impact of anti-smoking messages issues involved in the voluntary change in behavior of automobile users charity support behaviorsSocial Marketing: Advances in Research and Theory is an insightful resource valuable to academics and practitioners interested in social marketing, or anyone working with nonprofits to change individual behavior and better society.
Social Media Archeology and Poetics
by Judy MalloyFocusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more.With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms that allowed artists and musicians to share and publish their work, community networking diversity, and the creation of footholds for the arts and humanities online. Anditinvites comparisons of social media in the past and present, asking: What can we learn from early social media that will inspire us to envision a greater cultural presence on contemporary social media?ContributorsMadeline Gonzalez Allen, James Blustein, Hank Bull, Annick Bureaud, J. R. Carpenter, Paul E. Ceruzzi, Anna Couey, Amanda McDonald Crowley, Steve Dietz, Judith Donath, Steven Durland, Lee Felsenstein, Susanne Gerber, Ann-Barbara Graff, Dene Grigar, Stacy Horn, Antoinette LaFarge, Deena Larsen, Gary O. Larson, Alan Liu, Geert Lovink, Richard Lowenberg, Judy Malloy, Scott McPhee, Julianne Nyhan, Howard Rheingold, Randy Ross, Wolfgang Staehle, Fred Truck, Rob Wittig, David R. Woolley
Social Media Archeology and Poetics (Leonardo)
by Judy MalloyFirst person accounts by pioneers in the field, classic essays, and new scholarship document the collaborative and creative practices of early social media.Focusing on early social media in the arts and humanities and on the core role of creative computer scientists, artists, and scholars in shaping the pre-Web social media landscape, Social Media Archeology and Poetics documents social media lineage, beginning in the 1970s with collaborative ARPANET research, Community Memory, PLATO, Minitel, and ARTEX and continuing into the 1980s and beyond with the Electronic Café, Art Com Electronic Network, Arts Wire, The THING, and many more.With first person accounts from pioneers in the field, as well as papers by artists, scholars, and curators, Social Media Archeology and Poetics documents how these platforms were vital components of early social networking and important in the development of new media and electronic literature. It describes platforms that allowed artists and musicians to share and publish their work, community networking diversity, and the creation of footholds for the arts and humanities online. And it invites comparisons of social media in the past and present, asking: What can we learn from early social media that will inspire us to envision a greater cultural presence on contemporary social media?ContributorsMadeline Gonzalez Allen, James Blustein, Hank Bull, Annick Bureaud, J. R. Carpenter, Paul E. Ceruzzi, Anna Couey, Amanda McDonald Crowley, Steve Dietz, Judith Donath, Steven Durland, Lee Felsenstein, Susanne Gerber, Ann-Barbara Graff, Dene Grigar, Stacy Horn, Antoinette LaFarge, Deena Larsen, Gary O. Larson, Alan Liu, Geert Lovink, Richard Lowenberg, Judy Malloy, Scott McPhee, Julianne Nyhan, Howard Rheingold, Randy Ross, Wolfgang Staehle, Fred Truck, Rob Wittig, David R. Woolley
Social Media Audit
by Urs E. GattikerSocial media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
Social Media Campaigns: Strategies for Public Relations and Marketing
by Carolyn Mae KimSocial media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?
Social Media Campaigns: Strategies for Public Relations and Marketing
by Carolyn Mae KimThis new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design,creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzIn Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzIn the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.
Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris LipschultzThis updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.