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Spielen ist unwahrscheinlich: Eine Theorie der ludischen Aktion
by Hans-Jürgen Arlt Fabian ArltBegründet und entfaltet wird ein Begriff des Spiels, der sich um Lockungen und Drohungen des Unerwarteten dreht. Das Autorenduo ordnet seine Theorie der ludischen Aktion in klassische Konzepte des Spiels ein sowie in den aktuellen Diskurs der Game Studies. Die phänomenale Mannigfaltigkeit des Spiels wird in historischer Perspektive skizziert und in systematischer Weise gegliedert. Die Autoren erläutern medientechnische und kommunikative Voraussetzungen des Booms der Computerspiele und reflektieren die Diskussion über Eskalationen ludischer Gewalt. Kritisch ausgeleuchtet werden Instrumentalisierungen des Spiels, die sich unter dem Stichwort Gamification wachsender Beliebtheit erfreuen. Die auffällige Inflation der Spielmetapher wird in Zusammenhang gebracht mit ludischen Anmutungen in den sozialen Strukturen der modernen und digitalen Gesellschaft.Fabian Arlt, M. A., hat Medienmanagement studiert und promoviert im Studiengang Gesellschafts- und Wirtschaftskommunikation der Universität der Künste (UdK) in Berlin.Prof. Dr. Hans-Jürgen Arlt ist Sozialwissenschaftler und Publizist, er lehrt am Institut für Theorie und Praxis der Kommunikation der Universität der Künste (UdK) in Berlin.
Spielraum: Teaching German through Theater
by Lisa ParkesSpielraum: Teaching German through Theater is a sourcebook and guide for teaching German language and culture, as well as social, cross-cultural, and multi-ethnic tensions, through dramatic texts. This book presents a range of theoretical and practical resources for the growing number of teachers who wish to integrate drama and theater into their foreign-language curriculum. As such, it may be adopted as a flexible tool for teachers seeking ways to reinvigorate their language classrooms through drama pedagogy; to connect language study to the study of literature and culture; to inspire curricular rejuvenation; or to embark on full-scale theater productions. Focusing on specific dramatic works from the rich German-speaking tradition, each chapter introduces unique approaches to a play, theme, and genre, while also taking into account practical issues of performance.
Spin Dictators: The Changing Face of Tyranny in the 21st Century
by Daniel Treisman Sergei GurievHow a new breed of dictators holds power by manipulating information and faking democracyHitler, Stalin, and Mao ruled through violence, fear, and ideology. But in recent decades a new breed of media-savvy strongmen has been redesigning authoritarian rule for a more sophisticated, globally connected world. In place of overt, mass repression, rulers such as Vladimir Putin, Recep Tayyip Erdogan, and Viktor Orbán control their citizens by distorting information and simulating democratic procedures. Like spin doctors in democracies, they spin the news to engineer support. Uncovering this new brand of authoritarianism, Sergei Guriev and Daniel Treisman explain the rise of such “spin dictators,” describing how they emerge and operate, the new threats they pose, and how democracies should respond.Spin Dictators traces how leaders such as Singapore’s Lee Kuan Yew and Peru’s Alberto Fujimori pioneered less violent, more covert, and more effective methods of monopolizing power. They cultivated an image of competence, concealed censorship, and used democratic institutions to undermine democracy, all while increasing international engagement for financial and reputational benefits. The book reveals why most of today’s authoritarians are spin dictators—and how they differ from the remaining “fear dictators” such as Kim Jong-un and Bashar al-Assad, as well as from masters of high-tech repression like Xi Jinping.Offering incisive portraits of today’s authoritarian leaders, Spin Dictators explains some of the great political puzzles of our time—from how dictators can survive in an age of growing modernity to the disturbing convergence and mutual sympathy between dictators and populists like Donald Trump.
Spin Dictators: The Changing Face of Tyranny in the 21st Century
by Daniel Treisman Sergei GurievHow a new breed of dictators holds power by manipulating information and faking democracyHitler, Stalin, and Mao ruled through violence, fear, and ideology. But in recent decades a new breed of media-savvy strongmen has been redesigning authoritarian rule for a more sophisticated, globally connected world. In place of overt, mass repression, rulers such as Vladimir Putin, Recep Tayyip Erdogan, and Viktor Orbán control their citizens by distorting information and simulating democratic procedures. Like spin doctors in democracies, they spin the news to engineer support. Uncovering this new brand of authoritarianism, Sergei Guriev and Daniel Treisman explain the rise of such “spin dictators,” describing how they emerge and operate, the new threats they pose, and how democracies should respond.Spin Dictators traces how leaders such as Singapore’s Lee Kuan Yew and Peru’s Alberto Fujimori pioneered less violent, more covert, and more effective methods of monopolizing power. They cultivated an image of competence, concealed censorship, and used democratic institutions to undermine democracy, all while increasing international engagement for financial and reputational benefits. The book reveals why most of today’s authoritarians are spin dictators—and how they differ from the remaining “fear dictators” such as Kim Jong-un and Bashar al-Assad, as well as from masters of high-tech repression like Xi Jinping.Offering incisive portraits of today’s authoritarian leaders, Spin Dictators explains some of the great political puzzles of our time—from how dictators can survive in an age of growing modernity to the disturbing convergence and mutual sympathy between dictators and populists like Donald Trump.
Spin: Politics and Marketing in a Divided Age
by Clive VeroniSpin has been updated with a new introduction reflecting on the current era of Brexit and Trump.Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.Spin focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.
Spinning History: Politics and Propaganda in World War II
by Nathaniel LandeAn “original and insightful” look at World War II through the lens of theater, propaganda, and the most important performances in human history (Richard Cole, PhD). In this fascinating book, more relevant than ever in today’s political climate of “fake news” and “alternative facts,” bestselling author and historian Nathaniel Lande presents WWII as a drama staged and overseen by four contrasting masters: Roosevelt, Churchill, Hitler, and Stalin. Each man had his own script for elaborately produced campaigns of deception, winning hearts and minds on the frontlines and the home front. Each leader used all the tools at his disposal to promote his own narrative of the Second World War. Brilliantly conceived oratory was applied to underscore each vision. Impression management—the art of political spin—was employed to drive the message home. Each side employed uniforms, meticulously staged events, and broadcast their messages via all media available—motion pictures, radio broadcasts, songs, posters, leaflets, and beyond. The result of Lande’s exploration is “an illuminating, readable, and still very relevant account of the ways in which theatrical staging, dramatic storytelling, and message manipulation were key to the efforts of both sides during those turbulent years” (Richard Zoglin, senior editor, Time).
Spirit Catches You and You Fall Down: A Hmong Child, Her American Doctors, and the Collision of Two Cultures (FSG Classics)
by Anne FadimanWith a new Afterword from the author…Winner of the National Book Critics Circle Award for Nonfiction. <p><p> This book explores the clash between a small county hospital in California and a refugee family from Laos over the care of Lia Lee, a Hmong child diagnosed with severe epilepsy. <p><p> Lia's parents and her doctors both wanted what was best for Lia, but the lack of understanding between them led to tragedy. Winner of the National Book Critics Circle Award for Nonfiction, the Los Angeles Times Book Prize for Current Interest, and the Salon Book Award, Anne Fadiman's compassionate account of this cultural impasse is literary journalism at its finest.
Spirit of Service: Your Daily Stimulus for Making a Difference
by HarperCollins PublishersInspired by President Obama’s call to national service, Spirit of Service is a daily devotional that will stir the soul and inspire every reader to meet the challenge of helping others with hope, energy, personal resources, and innovation. Offering 365 ways to serve, this self-help experience allows readers to look at all the ways that theycan get involved in service to others, from serving the person sitting next to them to their communities as a whole, from national service to actions that impact the world.
Spiritual Artificial Intelligence: Towards a New Horizon (Signals and Communication Technology)
by Muskan GargThis unique book delves into the convergence of artificial intelligence (AI) principles—rooted in scientific knowledge and technological advancements—with the concept of spiritual wellness, exploring their significance in our increasingly automated and digitized world. The author offers a synthesis of two domains often perceived as distinct, appealing to both technologists and spiritual thinkers. Beginning with an exploration of the definitions and scope of "spiritual AI," the book encourages the quantification of spiritual wellness, illustrated through examples from current literature. It sheds light on the evolution of the spiritual quotient, presenting it as an integration of intelligence quotient (IQ) and emotional quotient (EQ), enhanced by dimensions of spirituality. The discussion spans various application domains and delves into the mind's entanglement-like phenomena, raising critical questions: Can a machine truly attain consciousness? How do spiritual wellness and quantum mechanics intertwine? The author invites readers to ask their own questions, contemplate the boundless possibilities of spiritual AI, and challenge existing paradigms.
Spiritual Modalities: Prayer as Rhetoric and Performance
by William FitzGeraldA bold recasting of prayer as a rhetorical art, Spiritual Modalities investigates situations, strategies, and performative modes of discourse directed to divine audiences. Examining how prayer “works,” Spiritual Modalities reads prayer’s situations and strategies, its characteristic acts and attitudes, to advance an understanding of prayer as a basic expression of our rhetorical capacities for communication and communion. This groundbreaking analysis demonstrates how prayer draws on fundamental capacities to engage other beings rhetorically to argue that we are never more human than when we address the nonhuman. Spiritual Modalities is notable in its aim to articulate a critical rhetoric of prayer in a secular idiom. It draws on contributions to rhetorical theory from Kenneth Burke along with a broad range of classical and contemporary perspectives on audience, address, speech acts, and modes of performance. The book also takes a multicultural and multimodal approach to prayer as rhetorical performance. The texts and practices of prayer represented range across religious traditions and historical eras and include both verbal and physical modes of divine address. The book will be of interest to scholars researching religious language, Burkean approaches to discourse, practices of memory, and media studies.
Spiritual Modalities: Prayer as Rhetoric and Performance
by William FitzGeraldA bold recasting of prayer as a rhetorical art, Spiritual Modalities investigates situations, strategies, and performative modes of discourse directed to divine audiences. Examining how prayer “works,” Spiritual Modalities reads prayer’s situations and strategies, its characteristic acts and attitudes, to advance an understanding of prayer as a basic expression of our rhetorical capacities for communication and communion. This groundbreaking analysis demonstrates how prayer draws on fundamental capacities to engage other beings rhetorically to argue that we are never more human than when we address the nonhuman. Spiritual Modalities is notable in its aim to articulate a critical rhetoric of prayer in a secular idiom. It draws on contributions to rhetorical theory from Kenneth Burke along with a broad range of classical and contemporary perspectives on audience, address, speech acts, and modes of performance. The book also takes a multicultural and multimodal approach to prayer as rhetorical performance. The texts and practices of prayer represented range across religious traditions and historical eras and include both verbal and physical modes of divine address. The book will be of interest to scholars researching religious language, Burkean approaches to discourse, practices of memory, and media studies.
Split the Pie: A Radical New Way to Negotiate
by Barry NalebuffFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size. Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie—to have your pie and eat it too.
Spoken Language Difficulties: Practical Strategies and Activities for Teachers and Other Professionals
by Lynn Stuart Felicity Wright Sue Grigor Alison HoweyIntended as a practical approach to helping children who have spoken language difficulties because of general language delay or specific language impairment, this book contains ideas and activity sheets as well as structured guidance. Areas of language difficulty are identified, activities are suggested to meet these language needs and all this is supported by a developmental framework. This book also provides advice on classroom management and grouping, in addition to a bank of individual targets for IEPs which are linked to the activities and strategies suggested within the book. Suitable for non-specialists and specialists alike, many professionals find this book to be an invaluable resource, including mainstream teachers, teaching assistants, speech and language therapists working in schools, SENCOs, nursery nurses and special school teachers.
Spoken Language Understanding
by Renato De Mori Gokhan TurSpoken language understanding (SLU) is an emerging field in between speech and language processing, investigating human/ machine and human/ human communication by leveraging technologies from signal processing, pattern recognition, machine learning and artificial intelligence. SLU systems are designed to extract the meaning from speech utterances and its applications are vast, from voice search in mobile devices to meeting summarization, attracting interest from both commercial and academic sectors.Both human/machine and human/human communications can benefit from the application of SLU, using differing tasks and approaches to better understand and utilize such communications. This book covers the state-of-the-art approaches for the most popular SLU tasks with chapters written by well-known researchers in the respective fields. Key features include:Presents a fully integrated view of the two distinct disciplines of speech processing and language processing for SLU tasks.Defines what is possible today for SLU as an enabling technology for enterprise (e.g., customer care centers or company meetings), and consumer (e.g., entertainment, mobile, car, robot, or smart environments) applications and outlines the key research areas.Provides a unique source of distilled information on methods for computer modeling of semantic information in human/machine and human/human conversations.This book can be successfully used for graduate courses in electronics engineering, computer science or computational linguistics. Moreover, technologists interested in processing spoken communications will find it a useful source of collated information of the topic drawn from the two distinct disciplines of speech processing and language processing under the new area of SLU.
Spoken Soul: The Story of Black English
by John Russell Rickford Russell John Rickford"Spoken Soul brilliantly fills a huge gap... a delightfully readable introduction to the elegant interweave between the language and its culture."-Ralph W. Fasold, Georgetown University. "A lively, well-documented history of Black English... that will enlighten and inform not only educators, for whom it should be required reading, but all who value and question language." -Kirkus Reviews. "Spoken Soul is a must read for anyone who is interested in the connection between language and identity." -Chicago Defender Claude Brown called Black English "Spoken Soul." Toni Morrison said, "It's a love, a passion. Its function is like a preacher's: to make you stand out of your seat, make you lose yourself and hear yourself. The worst of all possible things that could happen would be to lose that language." Now renowned linguist John R. Rickford and journalist Russell J. Rickford provide the definitive guide to African American vernacular English from its origins and features to its powerful fascination for society at large.
Spoken Word in the UK
by Lucy EnglishSpoken Word in the UK is a comprehensive and in-depth introduction to spoken word performance in the UK – its origins and development, its performers and audiences, and the vast array of different styles and characteristics that make it unique. Drawing together a wide range of authors including scholars, critics, and practitioners, each chapter gives a new perspective on performance poetics. The six sections of the book cover the essential elements of understanding the form and discuss how this key aspect of contemporary performance can be analysed stylistically, how its development fits into the context of performance in the UK, the ways in which its performers reach and engage with their audiences, and its place in the education system. Each chapter is a case study of one key aspect, example, or context of spoken word performance, combining to make the most wide-ranging account of this form of performance currently available. This is a crucial and ground-breaking companion for those studying or teaching spoken word performance, as well as scholars and researchers across the fields of theatre and performance studies, literary studies, and cultural studies.
Spoken and Written Discourse in Online Interactions: A Multimodal Approach (Routledge Studies in Multimodality)
by Maria Grazia SindoniWinner of the AIA Book Prize for a research monograph in the field of English Language and Linguistics (2016) Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume’ s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.
Spooked!: How a Radio Broadcast and The War of the Worlds Sparked the 1938 Invasion of America
by Gail JarrowAcclaimed author Gail Jarrow explores in riveting detail the famous War of the Worlds radio broadcast from 1938, in this nonfiction title. <P><P>Jarrow highlights the artists behind the broadcast, the broadcast itself, the aftermath, and the repercussions which remain relevant today. <P><P>On the night of October 30, 1938, thousands of Americans panicked when they believed that Martians had invaded Earth. <P><P>What appeared to be breaking news about an alien invasion was, in fact, a radio drama based on H. G. Wells’s War of the Worlds, performed by Orson Welles and his Mercury Theatre players. <P><P>Some listeners became angry once they realized they had been tricked, and the reaction to the broadcast sparked a national discussion about fake news, propaganda, and the role of radio. <P><P>Archival photographs and images, as well as an author’s note, timeline, bibliography, and index round out this stellar nonfiction title.
Spooked: How the CIA Manipulates the Media and Hoodwinks Hollywood
by David Talbot Nicholas SchouA searing indictment of our time and “a concise and convincing essay on the nastiness of the CIA and the power it wields over American media” (Oliver Stone, Academy Award–winning screenwriter and director). The American people depend on a free press to keep a close and impartial watch on the national security operations that are carried out in our name. But as many are discovering, this trust is sadly misplaced as leading journalists are seduced and manipulated by the very secretive agencies they are supposed to be covering. Spooked exposes the sinister truth about our nation’s media, it’s corrupt relationship with the government, and those who control both entities. It reveals a truth that many have tried to bring to light, only to be dismissed as conspiracy theorists or paranoid extremists. Here, Nicholas Schou names those who have colluded to deceive the citizens of America. He shines a spotlight on flagrant examples of how respected reporters have sold out to the powerful agencies that control what you see, what you hear, and what you are supposed to believe.
Sport History in the Digital Era
by Murray G Phillips Gary OsmondFrom statistical databases to story archives, from fan sites to the real-time reactions of Twitter-empowered athletes, the digital communication revolution has changed the way fans relate to LeBron's latest triple double or Tom Brady's last second touchdown pass. In this volume, contributors from Australia, Ireland, New Zealand, the United Kingdom, and the United States analyze the parallel transformation in the field of sport history, showing the ways powerful digital tools raise vital philosophical, epistemological, ontological, methodological, and ethical questions for scholars and students alike. Chapters consider how philosophical and theoretical understandings of the meaning of history influence engagement with digital history, and conceptualize the relationship between history making and the digital era. As the writers show, digital media's mostly untapped potential for studying the recent past via media like blogs, chat rooms, and gambling sites forge a symbiosis between sports and the internet while offering historians new vistas to explore and utilize. In this new era, digital history becomes a dynamic site of enquiry and discussion where scholars enter into a give-and-take with individuals and invite their audience to grapple with, rather than passively absorb, evidence. Timely and provocative, Sport History in the Digital Era affirms how the information revolution has transformed sport and sport history--and shows the road ahead. Contributors include Douglas Booth, Mike Cronin, Martin Johnes, Matthew Klugman, Geoffery Z. Kohe, Tara Magdalinski, Fiona McLachlan, Bob Nicholson, Rebecca Olive, Gary Osmond, Murray G. Phillips, Stephen Robertson, Synthia Sydnor, Holly Thorpe, and Wayne Wilson.
Sport Public Relations and Communication (Sports Marketing Ser.)
by James Skinner Maria Hopwood Paul KitchinAn increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughlyexploring the nuances of the field case studies used throughout the book to illustrate the practicalapplication of theory discussion questions to help formulate and articulate defensible argumentsin relation to public relations and communications strategies, forging stronglinks between theory and practice examples used to draw from the authors’ extensive experience in North America,the United Kingdom, Europe and Australia and New Zealand, providing a wellrounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Sport and Identity in Ancient Greece
by Zinon PapakonstantinouFrom the eighth century BCE to the late third century CE, Greeks trained in sport and competed in periodic contests that generated enormous popular interest. As a result, sport was an ideal vehicle for the construction of a plurality of identities along the lines of ethnic origin, civic affiliation, legal and social status as well as gender. Sport and Identity in Ancient Greece delves into the rich literary and epigraphic record on ancient Greek sport and examines, through a series of case studies, diverse aspects of the process of identity construction through sport. Chapters discuss elite identities and sport, sport spectatorship, the regulatory framework of Greek sport, sport and benefaction in the Hellenistic and Roman world, embodied and gendered identities in epigraphic commemoration, as well as the creation of a hybrid culture of Greco-Roman sport in the eastern Mediterranean during the Roman imperial period.
Sport and the Media: Recent Economic, Legal, and Technological Developments:a Special Double Issue of trends in Communication
by Raymond Boyle;Peter Flood;Deirdre KevinSport and the Media examines how reliable sportscasting is in the anchor role, reviews the development of sportscasting and specialized sporting services as a response to audience demand, and questions how well the sporting enthusiast--the fan--is being served by later, unanticipated developments. While sport has had a long symbiotic relationship with communication systems, the advent of a digital media age has intensified that relationship, giving evidence of both continuity and substantial change in this relationship as both media systems and popular culture have entered a new century. Collectively, the articles give an authentic flavor of the issues--real and incipient--surrounding sports broadcasting, the media, and the audience as the next round of media consolidation and investment appears to be starting. In particular, they pose questions as to whether sports as a 'killer application' has actually encountered some natural limit, and whether the audience at-large has been well served within the more recent developments.
Sportjournalistik
by Marcus BölzDer Band bereitet die systematisch und empirisch fundierten Ergebnisse der Sportjournalistik didaktisch auf: Wie die Arbeit der Sportjournalisten konkret aussieht, welche Rahmenbedingungen diese Arbeit prägen und wie Akteure und Rezipienten sportjournalistische Medientexte herstellen, distribuieren und rezipieren. In dem Buch werden dazu die wichtigsten Modelle, Theorien und wissenschaftlichen Befunde dargelegt, anhand von Beispielen der Transfer der Inhalte vom Theoretischen zum Anschaulich-Praktischen vollzogen und die Inhalte und Positionen kritisch reflektiert.
Sportkommunikation in digitalen Medien: Vielfalt, Inszenierung, Professionalisierung
by Christoph G. GrimmerUnter den Perspektiven Vielfalt, Inszenierung und Professionalisierung analysieren Wissenschaftler und Praxisexperten aktuelle Potentiale und Herausforderungen im Bereich digitaler Sportkommunikation. Die Autorinnen und Autoren werfen einen Blick auf verschiedene Sportarten, Nutzergruppen bzw. Kontexte. Nach einer Einführung zur Rolle Sozialer Medien im Sport widmen sich weitere Beiträge der Vielfalt des PR-Einsatzes im Basketball und österreichischen Profifußball. Der Schwerpunkt des Buches liegt auf der Perspektive Inszenierung und fokussiert die darstellerischen Möglichkeiten für u.a. Prominente, Olympioniken und Journalisten. Mit 360 Grad-Videos wird eine bislang in der Wissenschaft weitgehend ausgeblendete Innovation der Social Media-Kommunikation aufgegriffen. Im dritten Teil erhält der Leser vertiefende Einblicke in die durch Soziale Medien beeinflusste Öffentlichkeitsarbeit von Pressesprechern und Kommunikationsagenturen.