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The BBC and the Public
by Barrie GunterThis book examines the relationship between the public and the BBC in terms of public use of the BBC and their attitudes towards it. These audience research measures are being used as metrics to assess the value of the BBC to the UK public. Some of the attitudinal measures address perceptions of the BBC’s outputs and some examine public views about the way the BBC is funded and managed. The book has been written at a time when the BBC reached its centenary and also the mid-point of its latest Royal Charter period. At the time of writing, the government had begun a mid-term review of its performance as judged by its attainment of objectives set out in that Charter. The Secretary of State for Digital, Culture, Media and Sport at the time of the mid-term review had spoken and written openly about abolishing the TV licence fee and the introduction of a new funding model for the BBC that would be implemented in its new Royal Charter due to be enacted in 2027. Against this backdrop, this book examines public opinion about the funding of the BBC and then looks at changing media consumption habits and how these have affected patronage of the BBC’s outputs. “Ultimately, a decision must be taken about the kind of national broadcaster the UK – both is government and its citizens – would like to keep in the future. Changing the funding model without first defining what the BBC should do and how it should be structured and resourced to do it could result in a messy solution that satisfies and benefits no one.”
The BBC Asian Network: The Cultural Production of Diversity
by Gurvinder Aujla-SidhuThis ground-breaking new book provides a unique, in-depth analysis of the BBC Asian Network, the BBC’s national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu offers an insight into the internal production culture at the radio station, revealing the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct 'community of listeners'. Besides the differences of opinion that emerged within the inter-generational British Asian staff over how to address the audience’s needs, the book also reveals the ways in which 'race' is managed by the BBC, and how the culture of managerialism permeates recruitment strategies, music playlists and mother tongue language programmes. In-depth interviews unveil how the BBC's 'gatekeeping' system limits the dissemination of original journalism about British Asian communities, through the marginalisation of the expertise of narratives created by the network's own minority ethnic journalists.
BBC Sport in Black and White (Palgrave Studies in the History of the Media)
by Richard HaynesThis book provides the first detailed account of the formative decades of BBC televised sport when it launched its flagship programmes Sportsview, Grandstand and Match of the Day. Based on extensive archival research in the BBC's written archives and interviews with leading producers, editors and commentators of the period, it provides a 'behind-the-scenes' narrative history of this major institution of British cultural life. In 2016 the BBC celebrated the fiftieth anniversary of its television coverage of England's World Cup victory. Their coverage produced one of the most oft-played moments in the history of television, Kenneth Wolstenholme's famous line: 'Some people are on the pitch, they think it's all over . . . it is now!' as Geoff Hurst scored England's fourth goal, securing England's 4-2 victory. It was a landmark in English football as well as a watershed in the BBC's highly professionalised approach to televised sport. How the BBC reached this peak of television expertise, and who was behind their success in developing the techniques of televised sport, is the focus of this book.
The BBC, The 'War on Terror' and the Discursive Construction of Terrorism: Representing Al-qaeda (New Security Challenges)
by Jared AhmadIn the years since the September 11th 2001 attacks, the al-Qaeda phenomenon has become one of the most written about, yet crucially misunderstood, threats of the 21st century. But despite the sheer volume of literature produced during the ‘war on terror’ period, few studies have sought to consider the way this entity has been represented within the news media. The BBC, the War on Terror and the Discursive Construction of Al-Qaeda addresses this significant gap in knowledge by providing an original and much needed assessment of the various strategies used to depict ‘al-Qaeda’, and thus make it meaningful for British television audiences. Drawing on the work of French philosopher Michel Foucault, and focusing on Britain’s most watched and trusted news programme, the BBC’s flagship ‘News at Ten’ bulletin, the book provides insight into both the visual and verbal nature of these representations and the way they have shifted over the course of a ten-year period, while also shedding light upon the broader political and social consequences of the BBC’s portrayals. In doing so, the book not only helps to develop a deeper understanding of the complexity of the BBC’s representations, and their various shifts and transformations, but also details the process through which ‘al-Qaeda’ has been pieced together from a range of cultural parts. And how, ultimately, the dominant mode of representation used to portray this entity is one that closely resembles Britain’s own, diverse multicultural ‘self’.
BCOM Student Edition 6: Business Communication
by Carol M. Lehman Debbie D. DufreneBCOM6 provides expanded coverage on technology and social media, abundant real world examples, and model documents to guide students' writing practice.
BDS/GPS Dual-Mode Software Receiver: Principles and Implementation Technology (Navigation: Science and Technology #10)
by Yu LuThis book introduces readers to the algorithm of Compass & GPS dual-system software receivers, and to the software implementation. It provides detailed descriptions of key theories in the fields of signal processing, communication, control, and signal estimation. The book is based on the author’s extensive experience in GNSS receiver design. The MATLAB script developed for this book demonstrates most of the key theories and equips the reader with excellent tools for practicing them.
Be Data Literate: The Data Literacy Skills Everyone Needs To Succeed
by Jordan MorrowIn the fast moving world of the fourth industrial revolution not everyone needs to be a data scientist but everyone should be data literate, with the ability to read, analyze and communicate with data.It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without retraining as a data scientist or statistician. With learnings to show development and real-world examples from industries implementing data literacy skills, this book explains how to confidently read and speak the 'language of data' in the modern business environment and everyday life. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions. Written by a founding pioneer and worldwide leading expert on data literacy, this book empowers professionals with the skills they need to succeed in the digital world.
Be Data Literate: The Data Literacy Skills Everyone Needs to Succeed
by Jordan MorrowWINNER: International Book Awards 2023 - Business: Technology (1st edition) Not everyone needs to be a data scientist, but everyone should be data literate in a fast-moving world that brings new technological developments every day. It is not enough for a business to have the best data if those using it don't understand the right questions to ask or how to use the information generated to make decisions. Be Data Literate is the essential guide to developing the curiosity, creativity and critical thinking necessary to make anyone data literate, without needing a data science degree. With learnings to show development and real-world examples from industries implementing data literacy skills, this new edition includes groundbreaking insights into the future of data and AI. Be Data Literate is a practical guide to understanding the four levels of analytics, how to analyze data and the key steps to making smarter, data-informed decisions.
Be Heard Now!
by Lee GlicksteinAs followers of Lee Glickstein's popular seminars attest, effective public speaking isn't the result of being over-prepared or having a slick delivery. It's actually a creative, interactive process relying on the speaker's natural presence and willingness to be "in the moment." Now Glickstein shares his dramatically successful "transformational speaking" approach, showing that the key to successful public speaking lies in spiritual principles that emphasize self-realization and authenticity. Be Heard Now! teaches you how to:Heal your "inner speaker" and overcome your fear of exposureProject a genuine, personal presence to enhance your overall performanceDevelop a keen awareness of the audience and benefit from their responseUse humor and vulnerability to captivate your listenersApply four essential components to write a successful speechWith Glickstein's compassionate, realistic approach, Be Heard Now! can help anyone become a confident, jitter-free public speaker whose ideas flow freely and persuasively.From the Hardcover edition.
Be More Confident: Banish self-doubt, be more confident and stand out from the crowd
by Paul JennerSelf-confidence is a crucial ingredient in your personal skill-set; whether you need to demonstrate your aptitude at work or feel calmer and less anxious in social situations, being able to express yourself with confidence and appear at ease is well within your reach.Be More Confident brings the social networking strategies of the business and professional world to your personal life, helping you to overcome shyness, win friends and make an impact in every social situation. It uses proven techniques, interactive tools, case studies and motivational advice to help you communicate better, and relate to others in a natural way. If you've always been a little shy, it will give you practical help on everything from body language to great conversation openers. Covering work, home, relationships, social media and every other area of your daily routine, this practical, outcome-focused book will help you you feel better not only about yourself, but about the way in which you talk to people, make friends, and make an impression.ABOUT THE SERIESPeople have been learning with Teach Yourself since 1938. With a vast range of practical, how-to guides covering language learning, lifestyle, hobbies, business, psychology and self-help, there's a Teach Yourself book for whatever you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.
Be More Confident: Banish self-doubt, be more confident and stand out from the crowd
by Paul JennerSelf-confidence is a crucial ingredient in your personal skill-set; whether you need to demonstrate your aptitude at work or feel calmer and less anxious in social situations, being able to express yourself with confidence and appear at ease is well within your reach.Be More Confident brings the social networking strategies of the business and professional world to your personal life, helping you to overcome shyness, win friends and make an impact in every social situation. It uses proven techniques, interactive tools, case studies and motivational advice to help you communicate better, and relate to others in a natural way. If you've always been a little shy, it will give you practical help on everything from body language to great conversation openers. Covering work, home, relationships, social media and every other area of your daily routine, this practical, outcome-focused book will help you you feel better not only about yourself, but about the way in which you talk to people, make friends, and make an impression.ABOUT THE SERIESPeople have been learning with Teach Yourself since 1938. With a vast range of practical, how-to guides covering language learning, lifestyle, hobbies, business, psychology and self-help, there's a Teach Yourself book for whatever you want to do. Join more than 60 million people who have reached their goals with Teach Yourself, and never stop learning.
BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream.
by Jen GottliebNATIONAL BESTSELLERFrom a leader whose business is all about creating connection: strategies to find your audience, hone your brand, and achieve your dreams by letting the world see the real you.Do you feel like you're hiding in the shadows and not living up to your true potential? Do you lack the confidence to show the world who you really are and build the business you really want? Do you want to stop comparing yourself to other people on social media and start feeling empowered in your own personal journey? If you answered yes to any of those questions, then BE SEEN: Find Your Voice, Build Your Brand, Live Your Dream is the guide you need to break free from your fears and step into your spotlight.BE SEEN is a roadmap for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.Divided into four parts, each with its own set of tactical strategies, BE SEEN helps you to:Be Courageous: This section focuses on mindset shifts and self-reflection exercises to break through the barriers holding you back and find the courage to take bold action.Be Creative: Here, you'll learn how to tap into your creativity and unlock the unique talents that make you stand out so you can build the future you dream of.Be Connected: Building meaningful relationships and cultivating a tribe of loyal supporters who align with your values and goals is the focus of this section. Jen provides networking tips and tricks to help you connect with others authentically.Be Visible: Finally, you'll learn how to step into your spotlight and showcase your talents to the world. Jen provides practical advice on content creation and marketing strategies to help you get your message out there.With a foreword from New York Times best-selling author Gabby Bernstein, BE SEEN is an inspiring guide filled with step-by-step methods, personal anecdotes, and all the tools you need to build your own personal brand.Whether you're an entrepreneur, a creative professional, or just someone who wants to build a life that reflects your true self, BE SEEN will help you unleash your full potential and finally be seen for the incredible, unique person you are.
Be the Best Bad Presenter Ever
by Karen HoughIf you're like most people, the phrase "You'll be giving a presentation" is on a par with "It looks like that molar will have to come out. " Well, let's be honest: you'd prefer the surgery, wouldn't you? One reason most people regard public speaking as a nightmare is that they have to be "perfect. " They drive themselves crazy trying to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. But Karen Hough knows that by throwing out those rules, relaxing, being yourself, and even making "mistakes," you'll connect with your audience much more effectively than the guy with the impeccable PowerPoint presentation. Hough has used her unique approach to take the anxiety out of one of the greatest fears in business. It's authenticity and passion that win people over, she says, not polish. It's why people trust vlogs more than commercials and user reviews more than ads. But you can't be authentic if you're following constraining rules that drain the life and personality out of your presentation. Hough debunks over a dozen myths about presenting to make it more fun and natural for everybody. She explains why mirrors are evil, why you should never end with questions, what the real purpose of any presentation should be, and much more. You'll discover how to embrace and develop your own style and communicate your message in a way that's all "wrong" according to the experts and that your audiences will find compellingly right. If presentations really didn't matter, we'd all just send memos. There are a million ways to share information out there, but the more we digitize, the more we long for human connection. By following Karen Hough's wise and witty advice, you'll avoid being forced to become one more robot behind a podium and be freed to be a living, breathing, occasionally clumsy real person whose passion is powerful and infectious.
Be the Best, Best Man and Make a Stunning Speech!
by Phillip Khan-PanniThe focus of this book is on that brief but terrifying prospect: the Best Man's speech. <P><P>The book includes techniques for using stories, jokes and quotations that will lift your speech well above the bare necessities, helping you not only to make the speech, but also to enjoy it. More than just a guide to the Best Man's speech, this book is a one-stop guide to being a really effective, all round, Best Man. <P>Above all its purpose is to help you enjoy your role as Best Man and to make it an occasion that honours the groom and his chosen bride.
Be the Best, Best Man & Make a Stunning Speech!
by Phillip Khan-PanniThe focus of this book is on that brief but terrifying prospect: the Best Man's speech. The book includes techniques for using stories, jokes and quotations that will lift your speech well above the bare necessities, helping you not only to make the speech, but also to enjoy it. More than just a guide to the Best Man's speech, this book is a one-stop guide to being a really effective, all round, Best Man. Above all its purpose is to help you enjoy your role as Best Man and to make it an occasion that honours the groom and his chosen bride.Contents: 1. Your complete guide to being best man 2. Myths and legends 3. Duties of the best man 4. Planning your speech 5. Preparation 6. Writing the speech in eight steps 7. Things to avoid 8. The big day 9. Delivery 10. Anecdotes 11. Jokes and quotes 12. Traditional and celebrity sayings 13. Sample toasts - beginnings, middles and endings 14. Mixed marriages Sample speeches
Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact (Insider Guides to Success in Academia)
by Inger Mewburn Simon ClewsThe world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible. ‘Publish or perish’ has been replaced by a new mantra, and the pressure is on. In this insightful book, Inger Mewburn and Simon Clews look at some of the most common presentation scenarios that researchers will face when talking about their work. Starting in academia with the deceptively simple art of writing a good email and working through lectures, conference presentations and lightning talks, the book then moves ‘off campus’ and explores talking to the media, making elevator pitches and creating an effective digital presence on social media. Offering detailed looks at 19 different presentation formats, Mewburn and Clews tap into their vast experience in the field to analyse the challenges and opportunities aligned with each case study and to map out the route to success. With a lightness of touch and an often humorous approach, Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact will show you what it takes to achieve that holy grail of modern academia… impact. This text will be invaluable for students, academics and researchers hoping to effectively communicate complex information in a way that can be understood and appreciated by their peers, colleagues and the wider world. The 'Insider Guides to Success in Academia' offers support and practical advice to doctoral students and early-career researchers. Covering the topics that really matter, but which often get overlooked, this indispensable series provides practical and realistic guidance to address many of the needs and challenges of trying to operate, and remain, in academia. These neat pocket guides fill specific and significant gaps in current literature. Each book offers insider perspectives on the often implicit rules of the game -- the things you need to know but usually aren't told by institutional postgraduate support, researcher development units, or supervisors -- and will address a practical topic that is key to career progression. They are essential reading for doctoral students, early-career researchers, supervisors, mentors, or anyone looking to launch or maintain their career in academia.
Bearing Witness: How Writers Brought the Brutality of World War II to Light
by John R. CarpenterIt has been said that during times of war, the Muses fall silent. However, anyone who has read the major figures of mid-twentieth-century literature—Samuel Beckett, Richard Hillary, Norman Mailer, Albert Camus, Jean-Paul Sartre, and others—can attest that it was through writing that people first tried to communicate and process the horrors that they saw during one of the darkest times in human history even as it broke out and raged on around them.In Bearing Witness, John Carpenter explores how across the world those who experienced the war tried to make sense of it both during and in its immediate aftermath. Writers such as Alexander Solzhenitsyn and Theodore Plievier questioned the ruling parties of the time based on what they saw. Correspondents and writer-soldiers like John Hersey and James Jones revealed the chaotic and bloody reality of the front lines to the public. And civilians, many of who remain anonymous, lent voice to occupation and imprisonment so that those who didn’t survive would not be forgotten. The digestion of a cataclysmic event can take generations. But in this fascinating book, Carpenter brings together all those who did their best to communicate what they saw in the moment so that it could never be lost.
Beat Reporting and Editing: Journalism in the Digital Age
by Surbhi Dahiya Shambhu SahuFirst of its kind book to have extensive coverage of reporting, with a special focus on beat reporting. Beat Reporting and Editing: Journalism in the Digital Age offers an extensive and pioneering study of reporting for all the news beats, and news writing and editing. Besides having exclusive chapters on rural reporting, storytelling, photojournalism and cartooning, social media reporting, misinformation and fake news, and solution-based journalism, this coedited forty-eight-chapter textbook is an exhaustive resource filled with insights on traditional beats like defence, politics, court, crime, sports and entertainment. It covers all the emerging forms of journalism such as artificial intelligence (AI), blockchain and bots, podcast, mobile journalism (MOJO), drone journalism (DOJO) and data journalism in India. The book is structured to guide the students and teachers on the techniques of reporting on specific beats in the digital environment, role of AI and digital technologies in newsgathering and reportage as well as issues of identity, data, research and analysis in new-age journalism. Drawing on an enormous range of examples, case studies and first-hand experiences of eminent journalists and media educators, it encourages students to critically engage with all forms of journalistic writing in the digital era. Key Features: • First-of-its-kind textbook to include extensive coverage of reporting, with special focus on beat reporting • Not only limited to print media but also covers broadcast journalism as well as digital media • Contains chapters by highly experienced journalists who have worked in their specific beats for decades, and academicians teaching the subject in the classroom • One of the most future-ready textbooks on journalism featuring a whole section on innovations and emerging technologies in journalism
Beating the Workplace Bully: A Tactical Guide to Taking Charge
by Lynne CurryWhether you&’re the target of manipulation, intimidation, verbal abuse, or deliberate humiliation, Beating the Workplace Bully will show you how to fight back.Bullies aren&’t just limited to the playground. Now they roam around from the boardroom to the break room looking to manipulate, intimidate, and humiliate--and eventually ruin your career! This book is your ammunition for fighting back.Whether the bully is a boss or a coworker, this empowering guide will help you recognize what has been causing you to become a victim, then reveals how to:Avoid typical bully trapsRemain aware and in chargeMove past your fearCalm yourself in any confrontationKeep your dignity intacHandle sneak attacksCombat cyberbullyingComplete with exercises, assessments, and real-life examples, Beating the Workplace Bully will help you reclaim your power and defeat the office bully once and for all!
The Beautiful Ones
by PrinceThe brilliant coming-of-age-and-into-superstardom story of one of the greatest artists of all time, in his own words—featuring never-before-seen photos, original scrapbooks and lyric sheets, and the exquisite memoir he began writing before his tragic death Prince was a musical genius, one of the most beloved, accomplished, and acclaimed musicians of our time. He was a startlingly original visionary with an imagination deep enough to whip up whole worlds, from the sexy, gritty funk paradise of “Uptown” to the mythical landscape of Purple Rain to the psychedelia of “Paisley Park.” But his most ambitious creative act was turning Prince Rogers Nelson, born in Minnesota, into Prince, one of the greatest pop stars of any era. <P><P> The Beautiful Ones is the story of how Prince became Prince—a first-person account of a kid absorbing the world around him and then creating a persona, an artistic vision, and a life, before the hits and fame that would come to define him. The book is told in four parts. The first is the memoir Prince was writing before his tragic death, pages that bring us into his childhood world through his own lyrical prose. <P><P>The second part takes us through Prince’s early years as a musician, before his first album was released, via an evocative scrapbook of writing and photos. The third section shows us Prince’s evolution through candid images that go up to the cusp of his greatest achievement, which we see in the book’s fourth section: his original handwritten treatment for Purple Rain—the final stage in Prince’s self-creation, where he retells the autobiography of the first three parts as a heroic journey. <P><P>The book is framed by editor Dan Piepenbring’s riveting and moving introduction about his profound collaboration with Prince in his final months—a time when Prince was thinking deeply about how to reveal more of himself and his ideas to the world, while retaining the mystery and mystique he’d so carefully cultivated—and annotations that provide context to the book’s images. This work is not just a tribute to an icon, but an original and energizing literary work in its own right, full of Prince’s ideas and vision, his voice and image—his undying gift to the world. <P><P><b>A New York Times Bestseller</b>
The Beauty of Conflict for Couples: Igniting Passion, Intimacy, and Connection in Your Relationship
by CrisMarie Campbell Susan B. Clarke&“Genius . . . will teach you how to transform your conflict into closeness. A beautiful read for anyone in a relationship they want to take higher.&” —Regena Thomashauer, New York Times bestselling author If left unresolved, sources of disconnect—from bad breath to infidelity—can lead to major rifts and smother the spark in a relationship. Authors CrisMarie Campbell and Susan Clarke bring over twenty years of experience in family and marriage counseling and relationship coaching to this book. They cater their advice to romantic relationships and provide resolution strategies for women and men. While arguments with our partner can get tiring, looking at those disagreements as opportunities to strengthen the bond rather than weaken it can have a significant impact on their effect. With conflict comes the chance to communicate and solve problems together. This can restore a sense of intimacy and connection with our partner, both emotionally and physically. In The Beauty of Conflict for Couples, you will find: · Relatable stories that shed light on the common struggles of romantic relationships · Practical tools that offer guidance for addressing conflict · A source of hope for relationships that appear to be fated for failure &“The Beauty of Conflict for Couples is a knock-your-socks-off book for anyone who has ever struggled with intimacy, vulnerability, and the longing to make this relationship work even when it seems impossible . . . This book is readable (I couldn&’t put it down!), funny, warm, practical, and powerful.&” —Ann Weiser Cornell, author of The Radical Acceptance of Everything and The Power of Focusing
Because Internet: Understanding the New Rules of Language
by Gretchen McCullochA Wired Must-Read Book of Summer <P><P>“Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too <P><P>Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. <P><P>Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. <P><P>Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. <P><P><b> A New York Times Bestseller</b>
Becoming a Dangerous Woman: Embracing Risk to Change the World
by Pat MitchellAn intimate and inspiring memoir and call to action from Pat Mitchell -- groundbreaking media icon, global advocate for women's rights, and co-founder and curator of TEDWomen Pat Mitchell is a serial ceiling smasher. The first woman to own and host a nationally syndicated daily talk show, and the first female president of CNN productions and PBS, Mitchell has been lauded as a powerful changemaker and a relentless advocate for women and girls.In Becoming a Dangerous Woman, Mitchell shares her own path to power, from a childhood spent on a cotton farm in the South to her unprecedented rise in media and global affairs. Full of intimate, fascinating stories, such as an encounter with Fidel Castro while wearing a swimsuit, and traveling to war zones with Eve Ensler and Glenn, Becoming a Dangerous Woman is an inspiring call to arms for women who are ready to dismantle the barriers they see in their own lives.
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media
by Ronald D. SmithBecoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
by Ronald D. SmithBecoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.