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Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
by Matthew DicksA five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something &“storyworthy&” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.
Straight Talk About Communication Research Methods
by Christine S Davis Kenneth A LachlanResearchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. Straight Talk about Communication Research Methods presents the foundations of research methods, the choices scholars make, and the methodological decisions driving communication scholarship to balance one’s desire to know and inquire into interesting communication questions while instilling an enthusiasm about the process! Featuring a student friendly writing style, Straight Talk about Communication Research Methods is built on adult learning theory – information is given in small chunks that build upon each other, repeating then expanding knowledge. Featuring updated information and examples, the new third edition of Straight Talk about Communication Research Methods: Is Modern! The text includes material on conducting research on, and involving, social and digital media. Is Practical! Examples of how students might use communication research methods in business and industry jobs after graduation are integrated throughout. Is Groundbreaking! The text features four chapters that summarize new qualitative research methods along with comprehensive instructions on how to conduct these research methods. Is Interactive! A seamlessly integrated enhanced learning package provides both students and instructors access to online content, interactive exercises and more.
Straight Talk from the Heartland: Tough Talk, Common Sense, and Hope from a Former Conservative
by Ed SchultzThe author transformed his political beliefs after a visit to a Salvation Army shelter and then became a popular liberal radio talk show host. Here he offers his views on international relations, freedom of the press, the federal deficit, struggling rural America, public education, trade policy, and more. He outlines what he calls the "Four Pillars of a Great Nation" as well as asserts that the current US government is run by and for the rich.
Straight Talk, No Chaser: How to Find, Keep, and Understand a Man
by Steve HarveyIn the instant number one New York Times bestseller Act Like a Lady, Think Like a Man, Steve Harvey gave millions of women around the globe insight into what men really think about love, intimacy, and commitment. In his new book he zeros in on what motivates men and provides tips on how women can use that knowledge to get more of what they need out of their relationships, whether it's more help around the house, more of the right kind of attention in the bedroom, more money in the joint bank account, or more truth when it comes to the hard questions, such as: Are you committed to building a future together? Does my success intimidate you? Have you cheated on me? In Straight Talk, No Chaser: How to Find, Keep, and Understand a Man, Steve Harvey shares information on: How to Get the Truth Out of Your Man * Tired of answers that are deceptive? Harvey lays out a three-tier, CIA-style of questioning that will leave your man no choice but to cut to the chase and deliver the truth. Dating Tips, Decade by Decade * Whether you're in your twenties and just starting to date seriously, in your thirties and feeling the tick of the biological clock, or in your forties and beyond, Steve provides insight into what a man, in each decade of his life, is looking for in a mate. How to Minimize Nagging and Maximize Harmony at Home * He said he'd cut the lawn on Saturday, and you may have been within reason to think that that meant Saturday before ten in the evening, but exploding at him is only going to ruin the mood for everyone, which means no romance. Steve shows you how to talk to your man in a way that moves him to action and keeps the peace. And there's much more, including Steve's candid answers to questions you've always wanted to ask men. Drawing on a lifetime of experience and the feedback women have shared with him in reaction to Act Like a Lady, Think Like a Man, Harvey offers wisdom on a wealth of topics relevant to both sexes today. He also gets more personal, sharing anecdotes from his own family history. Always direct, often funny, and incredibly perceptive, media personality, comedian, philanthropist, and (finally) happily married husband, Steve Harvey proves once again that he is the king of relationships.
Straight Talk: Influence Skills for Collaboration and Commitment
by Rick BrandonThe costs of faulty communication are enormous for companies. Each year, billions of dollars are lost, precious time is wasted, innovation is thwarted, and morale suffers. But sharpening influence skills can address these challenges and create huge payoffs. Collaborative and commitment-driven interaction is the key to overcoming the obstacles of ever-rising performance expectations, widespread stress, and remote work. Drawing from 35 years of performance-improvement experience, Rick Brandon, PhD, trains thousands of people to improve their results and work relationships by improving the clarity and persuasiveness of their communication. Straight Talk is his &“edu-taining&” workshop-in-a-book for anyone who wants to develop direct, empathetic, and positive communication skills that will benefit themselves, their teammates, and their companies. It&’s common sense but not always common practice to work on improving interpersonal skills in order to achieve accountability and a more productive and harmonious work climate. Straight Talk shows how thoughtful changes to communication can create a ripple effect across teams and organizations. Each chapter is packed with practical tips, simple how-to instruction, real-world examples, involvement exercises, and humor, to help readers build positive influence skills with competence and confidence. Straight Talk hones core Assertive Speaking and Empathic Listening skills, and then funnels them into step-by-step formats for six vital workplace situations: Gaining Commitments, Advising and Guiding, Recognizing, Reminding, Constructively Confronting, and Challenging Ideas. Straight Talk will empower you to make interpersonal expertise your competitive advantage.
Straight Talk: Oral Communication for Career Success
by Paul R. Timm Sherron BienvenuStraight Talk: Oral Communication for Career Success has a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the speech communication skills essential for life and work success. Whether talking person to person, in a group, or in front of an audience, plenty of practical applications give hands on experience in: practicing effective speaking, handling conversations, participating in teams, and gaining confidence in delivering formal and informal presentations. This book also helps students prepare for competitive events and includes the Presents the 5 Step Strategic Communication tactics students can immediately apply and practice communications skills.
Straight Talk: Written Communication for Career Success
by Paul R. Timm Sherron BienvenuStraight Talk: Written Communication for Career Success is a fresh new approach that gives tools needed to communicate with confidence. This text provides a thorough overview and hands-on practice in the written communication skills essential for life and work success. Whether writing person to person, or to a group, plenty of practical applications give hands on experience in: practicing effective writing, handling professional memos, participating in teams, and gaining confidence in delivering formal and informal professional documents. This book also helps students prepare for competitive events and includes a 5-Step Strategic Communication tactic which students can immediately apply and practice.
Stranded Encyclopedias, 1700–2000: Exploring Unfinished, Unpublished, Unsuccessful Encyclopedic Projects (New Directions in Book History)
by Linn Holmberg Maria SimonsenIn Stranded Encyclopedias, 1700–2000: Exploring Unfinished, Unpublished, Unsuccessful Encyclopedic Projects, fourteen scholars turn to the archives to challenge the way the history of modern encyclopedism has long been told. Rather than emphasizing successful publications and famous compilers, they explore encyclopedic enterprises that somehow failed. With a combined attention to script, print, and digital cultures, the volume highlights the many challenges facing those who have pursued complete knowledge in the past three hundred years. By introducing the concepts of stranded and strandedness, it also provides an analytical framework for approaching aspects often overlooked in histories of encyclopedias, books, and learning: the unpublished, the unfinished, the incomplete, the unsuccessfully disseminated, and the no-longer-updated. By examining these aspects in a new and original way, this book will be of value to anyone interested in the history of encyclopedism and lexicography, the history of knowledge, language, and ideas, and the history of books, writing, translating, and publishing. Chapters 1 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Stranger (En espanol): El Desafio De Un Inmigrante Latino En La Era De Trump
by Jorge Ramos Ezra E. Fitz“Hay veces en que me siento como un extraño en el país donde he pasado más de la mitad de mi vida. No es por falta de oportunidades, ni una queja. Es, más bien, una especie de desilusión. Jamás me imaginé que después de 35 años en Estados Unidos iba a seguir siendo un stranger para muchos. Pero eso soy.” Jorge Ramos, periodista galardonado con premios Emmy, reconocido presentador del Noticiero Univisión y considerado “la voz de los sin voz” de la comunidad latina, fue expulsado de una rueda de prensa del candidato presidencial Donald Trump en Iowa en el año 2015 tras cuestionar sus planes sobre inmigración. En este manifiesto personal, Ramos explora qué significa ser un inmigrante latino, o simplemente un inmigrante, en los Estados Unidos de nuestros días. Mediante datos y estadísticas, su olfato para encontrar historias y su propia memoria personal, Ramos nos muestra el rostro cambiante de America y explora las razones por las que él, y muchos otros millones de inmigrantes, aún se sienten como strangers en este país. “Es precisamente su estilo de confrontación… el que le ha ganado a Ramos la confianza de tantos hispanos. Ellos saben que en muchos países al sur de Estados Unidos las preguntas directas pueden significar, no solo perder el acceso, sino también perder la vida”. --Marcela Valdes, The New York Times
Stranger: The Challenge of a Latino Immigrant in the Trump Era
by Jorge Ramos“There are times when I feel like a stranger in this country. I am not complaining and it’s not for lack of opportunity. But it is something of a disappointment. I never would have imagined that after having spent thirty five years in the United States I would still be a stranger to so many. But that’s how it is”. Jorge Ramos, an Emmy award-winning journalist, Univision’s longtime anchorman and widely considered the “voice of the voiceless” within the Latino community, was forcefully removed from an Iowa press conference in 2015 by then-candidate Donald Trump after trying to ask about his plans on immigration. In this personal manifesto, Ramos sets out to examine what it means to be a Latino immigrant, or just an immigrant, in present-day America. Using current research and statistics, with a journalist’s nose for a story, and interweaving his own personal experience, Ramos shows us the changing face of America while also trying to find an explanation for why he, and millions of others, still feel like strangers in this country. “It is precisely this pattern of confrontation… that has won Ramos the trust of so many Hispanics. They know that in many countries south of the United States, direct questions can provoke not simply a loss of access but also a loss of life.” --Marcela Valdes, The New York Times
Strangling Aunty: Perilous Times for the Australian Broadcasting Corporation
by Virginia SmallDrawing on a wealth of academic research, statistics and interviews with key Australian media people including present and former Australian Broadcasting Corporation staffers, this book explores the transitions of the ABC under various types of organisational re-strategising, governance and political shifts.The book provides the reader with an authoritative narrative as to how the ABC has lost its iconic status in Australian society, and unfolds how the ABC has strayed from its respected public charter which endowed the ABC with a distinctive and important role in informing, educating and entertaining the Australian public. Successive federal government funding cuts have shrunk staffing levels and services while it has pursued a corporatist model that mimics the trappings and practices of commercial media. In that process it has become politicised and trivialised, thereby threatening its demise. The book is a unique and timely contribution at a time of dwindling interest for the funding of public assets everywhere. There is no other book in the market that addresses the decline of the organisation (the ABC) and analyses the reasons for its demise within an organisational theoretical framework. The book is written for an educated general audience, with academics and media practitioners specifically in mind, and has everyday applications for business organisations operating in the public sector by bringing together important findings of public funding, budgets, management and organisational strategies and evolution.
Strategic Action Planning Now Setting and Meeting Your Goals
by Cate GableFilling the need for a "how-to," step-by-step guide to strategic planning, Strategic Action Planning NOW! outlines team-based planning in four steps. Gate Gable's techniques provide detailed guidance into planning processes, strategic skills, recognition of challenges, consideration of goals, monitoring and measurement, and implementation tips to help the reader begin the planning process almost immediately.Written in three parts, the author provides exercises with each chapter. Part one covers the pre-planning stages, defining who and what your team is and what your teams' goals are. The second part goes over the actual planning, identifying the challenges and setting the goals for your team. The third and final part deals with post planning, implementation and evaluating your team's progress.
Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact (Future of Business and Finance)
by Jens Kröger Stefanie MarxThis book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges—such as the pandemic, economic shifts, and rapid technological advancements—the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today&’s fast-changing world.
Strategic Ambiguities: Essays on Communication, Organization, and Identity
by Eric M. Eisenberg"Eisenberg′s book is refreshing, in addition to its theoretical merits, for the presence of a distinctive human voice, unafraid to express passion, anger and hope. Readers will benefit enormously from the substance of his book, but also from its form."—HUMAN RELATIONSIn Strategic Ambiguities: Essays on Communication, Organization, and Identity, Eric M. Eisenberg, an internationally recognized leader in the theory and practice of organizational communication, collects and reflects upon more than two decades of his writing. Strategic Ambiguities is a provocative journey through the development of a new aesthetics of communication that rejects fundamentalisms and embraces a contingent, life-affirming worldview. Strategic Ambiguities: Explores the role of language and communication in the construction of social structures and personal identities. Provides a useful intellectual and historical context for students through framing chapters and head notes developed especially for this volume.Chronicles the historical development of an important argument about communicating and organizing through the sustained focus on a single theorist.Intended Audience:This text is designed for advanced undergraduate and graduate courses such as Organizational Communication, Communication Theory, and Organizational Behavior in the fields of Communication, Business & Management, and Educational Leadership."This collection of essays is insightful, thought-provoking, and forward-looking. Eric Eisenberg takes on challenging positions, writes in a cogent and accessible manner, and always stimulates new scholarship. This work will be an important teaching tool, not just for the innovative content of the writing, but also for the historical narrative of organizational communication embedded in it." —Steve May, University of North Carolina at Chapel Hill"Lay audiences will find the text rich with evocative narratives even as the theoretical moves will engage students and teacher-scholars. This edited compilation is likely to serve as a springboard for future inquiry and an invaluable resource for teaching and learning in undergraduate and graduate communication courses." —THE REVIEW OF COMMUNICATION
Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
by Roel StavorinusTranslated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects.Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching.Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.
Strategic Commercial Management (Management Practice Essentials)
by David LoweCommercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.
Strategic Communication Theory and Practice: The Cocreational Model
by Carl Botan<p>Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. <p>As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields.</p>
Strategic Communication Theory and Practice: The Cocreational Model
by Carl H. BotanA guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term "strategic communication" properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective
Strategic Communication and AI: Public Relations with Intelligent User Interfaces (Routledge Insights in Public Relations Research)
by Simon Moore Roland HübscherThis concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. Intelligent user interfaces are where users and technology meet - via computers, phones, robots, public displays etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare and entertainment to community relations, crisis management and activism. They also explore the implications for public relations of how technologies developing hyper-personalized persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students and practitioners in all areas of strategic communication, public relations and communications studies.
Strategic Communication and Deformative Transparency: Persuasion in Politics, Propaganda, and Public Health (Routledge Focus on Communication Studies)
by Isaac Nahon-SerfatyThis book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chávez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State’s escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.
Strategic Communication at Work: The Impact Paradigm
by Diane LennardStrategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
Strategic Communication for Organizations
by Sara LaBelle Jennifer H. WaldeckStrategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Strategic Communication for Startups and Entrepreneurs in China (Routledge Insights in Public Relations Research)
by Linjuan Rita Men Yi Grace Ji Zifei Fay ChenThis book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Strategic Communication for Sustainable Organizations
by Myria AllenThis is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.
Strategic Communication in a Global Crisis: National and International Responses to the COVID-19 Pandemic (Routledge New Directions in PR & Communication Research)
by Ralph Tench Ángeles Moreno Juan MengThis edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It’s widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has generated to many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. Therefore, this book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant success and failures of pandemic communication and specific learning from the 2020/21 crises. By emphasizing the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.