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The Sell: The secrets of selling anything to anyone
by Fredrik Eklund Bruce Littlefield'With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands' Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a StrategyJust over a decade ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.
The Sell: The secrets of selling anything to anyone
by Fredrik Eklund Bruce LittlefieldTen years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell right, you can live your dream.Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.
Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits (Like a Creative Genius #1)
by Brainard CareyHow to sell art or anything else online without leaving your home. Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Designing a website or profile on an existing site Effective marketing strategies Creative ways to advertise your product Building your social media following Finding new customers Real examples of artists and entrepreneurs who succeeded in selling their work online And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
by Paul Smith Mike WeinbergDespite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:Select the right storyCraft a compelling and memorable narrativeIncorporate challenge, conflict, and resolutionUse stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and moreComplete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Selling Electronic Media
by Ed Shane"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer.Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting· qualifying· needs analysis· presentations· answering objections· closing· relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet.Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach.Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Selling Public Policy: Rhetoric, Heresthetic, Ethics and Evidence
by Joseph DrewProfessor Drew’s latest work makes the case that even great public policy needs to be deliberately and strategically sold in order for it to ultimately be considered a success. However, it seems that most people charged with the task of selling public policy simply do not have the requisite skills to do so.Selling public policy is an art that draws on disparate strands of scholarship spanning the political sciences, economics, sociology, ethics and the classics. To perform the art of selling public policy one must first master the lessons from the greats in the field. Following this, it is necessary to learn how to apply the knowledge to real-world complex scenarios in such a way that the policy is indeed sold and stays sold over the implied returns period.This book is unique in the corpus of scholarly literature because it provides both the knowledge and real-world case studies required for students, scholars, and policy practitioners to master the art of selling public policy.
Selling Rights
by Lynette OwenNow in its ninth edition, Selling Rights has firmly established itself as the leading guide to all aspects of rights sales and co-publications throughout the world.Covering the full range of potential rights, from English-language territorial rights through to serial rights, permissions, rights for the reading-impaired, translation rights, dramatization and documentary rights, electronic and multimedia rights, this book constitutes a comprehensive introduction and companion to the topic. Besides individual types of rights, topics covered also include book fairs, Open Access, the ongoing impact of new electronic hardware, and the rights implications of acquisitions, mergers, and disposals.This fully updated edition includes:• New IP legislation and proposed legislation in the UK and the USA, including changes regarding TDM and the post-Brexit implications of EU directives and exhaustion of rights.• The implications of artificial intelligence (AI) for author contracts and licensing contracts.• The impact of the pandemic and its aftermath on the promotion and sale of rights.• Coverage of censorship in countries around the world, especially in relation to LGBTQI+ content, as well as political situations which have impacted on rights trading.• The impact of streaming services on opportunities for licensing television and film rights.• Major revisions to the chapters on audio and video recording rights, the internet and publishing, and electronic publishing and digital licensing.Selling Rights is an essential reference tool and an accessible and illuminating guide to current and future issues for rights professionals and students of publishing.
Selling Shakespeare
by Adam G. HooksSelling Shakespeare tells a story of Shakespeare's life and career in print, a story centered on the people who created, bought, and sold books in the early modern period. The interests and investments of publishers and booksellers have defined our ideas of what is 'Shakespearean', and attending to their interests demonstrates how one version of Shakespearean authorship surpassed the rest. In this book, Adam G. Hooks identifies and examines four pivotal episodes in Shakespeare's life in print: the debut of his narrative poems, the appearance of a series of best-selling plays, the publication of collected editions of his works, and the cataloguing of those works. Hooks also offers a new kind of biographical investigation and historicist criticism, one based not on external life documents, nor on the texts of Shakespeare's works, but on the books that were printed, published, sold, circulated, collected, and catalogued under his name.
Selling the Great War: The Making of American Propaganda
by Alan AxelrodThe riveting, untold story of George Creel and the Committee on Public Information -- the first and only propaganda initiative sanctioned by the U.S. government.When the people of the United States were reluctant to enter World War I, maverick journalist George Creel created a committee at President Woodrow Wilson's request to sway the tide of public opinion. The Committee on Public Information monopolized every medium and avenue of communication with the goal of creating a nation of enthusiastic warriors for democracy. Forging a path that would later be studied and retread by such characters as Adolf Hitler, the Committee revolutionized the techniques of governmental persuasion, changing the course of history. Selling the War is the story of George Creel and the epoch-making agency he built and led. It will tell how he came to build the and how he ran it, using the emerging industries of mass advertising and public relations to convince isolationist Americans to go to war. It was a force whose effects were felt throughout the twentieth century and continue to be felt, perhaps even more strongly, today. In this compelling and original account, Alan Axelrod offers a fascinating portrait of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results.
Selling the Sixties: The Pirates and Pop Music Radio
by Robert ChapmanWas it a non-stop psychedelic party or was there more to pirate radio in the sixties than hedonism and hip radicalism? From Kenny Everett's sacking to John Peel's legendary `Perfumed Garden' show, to the influence of the multi-national ad agencies, and the eventual assimilationof aspects of unofficial pop radio into Radio One, Selling the Sixties examines the boom of private broadcasting in Britain. Using two contrasting models of pop piracy, Radios Caroline and London, Robert Chapman sets pirate radio in its social and cultural context. In doing so he challenges the myths surrounding its maverick `Kings Road' image, separating populist consumerism from the economic and political machinations which were the flipside of the pirate phenomenon. Selling the Sixties includes previously unseen evidence from the pirates' archives, revealing interviews and an unrivalled selection of rare audio materials.
Selling to Win
by Richard DennyRichard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques into action. This 25th anniversary edition of Selling to Win has been fully revised and updated and is packed with even more unbeatable sales tips. You'll find tried and tested advice on how to: get a sale when you are not the cheapest; beat the competition; turn your customer into an ambassador; build a positive attitude that gets results; close a sale. Recognized worldwide as one of the most effective and powerful sales-improvement guides ever written, Selling to Win is the salesperson's bible.
Selling Your Value Proposition: How to Transform Your Business into a Selling Organization
by Cindy Barnes Helen Blake Tamara HowardA value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Semantic Interoperability Issues, Solutions, Challenges (River Publishers Series In Information Science And Technology Ser.)
by Salvatore F. Pileggi Carlos Fernandez-LlatasSemantic technologies are experimenting an increasing popularity in the context of different domains and applications. The understanding of any class of system can be significantly changed under the assumption any system is part of a global ecosystem known as Semantic Web.The Semantic Web would be an evolving extension of current Web model (normally referred as Syntactic Web) that introduces a semantic layer in which semantics, or meaning of information, are formally defined.So, semantics should integrate web-centric standard information infrastructures improving several aspects of interaction among heterogeneous systems. This is because common interoperability models are progressively becoming obsolete if compared with the intrinsic complexity and always more distributed focus that feature modern systems. For example, the basic interoperability model, that assumes the interchange of messages among systems without any interpretation, is simple but effective only in the context of close environments. Also more advanced models, such as the functional interoperability model that integrates basic interoperability model with the ability of intepretating data context under the assumption of a shared schema for data fields accessing, appears not able to provide a full sustainable technologic support for open systems.The Semantic Interoperability model would improve common interoperability models introducing the interpretation of means of data. Semantic interoperability is a concretely applicable interaction model under the assumption of adopting rich data models (commonly called Ontology) composed of concepts within a domain and the relationships among those concepts.In practice, semantic technologies are partially inverting the common view at actor intelligence: intelligence is not implemented (only) by actors but it is implicitly resident in the knowledge model. In other words, schemas contain information and the "code" to interpretate it.
Semantic Modeling and Enrichment of Mobile and WiFi Network Data (T-Labs Series in Telecommunication Services)
by Abdulbaki UzunThis book discusses the fusion of mobile and WiFi network data with semantic technologies and diverse context sources for offering semantically enriched context-aware services in the telecommunications domain.It presents the OpenMobileNetwork as a platform for providing estimated and semantically enriched mobile and WiFi network topology data using the principles of Linked Data. This platform is based on the OpenMobileNetwork Ontology consisting of a set of network context ontology facets that describe mobile network cells as well as WiFi access points from a topological perspective and geographically relate their coverage areas to other context sources.The book also introduces Linked Crowdsourced Data and its corresponding Context Data Cloud Ontology, which is a crowdsourced dataset combining static location data with dynamic context information. Linked Crowdsourced Data supports the OpenMobileNetwork by providing the necessary context data richness for more sophisticated semantically enriched context-aware services.Various application scenarios and proof of concept services as well as two separate evaluations are part of the book. As the usability of the provided services closely depends on the quality of the approximated network topologies, it compares the estimated positions for mobile network cells within the OpenMobileNetwork to a small set of real-world cell positions. The results prove that context-aware services based on the OpenMobileNetwork rely on a solid and accurate network topology dataset. The book also evaluates the performance of the exemplary Semantic Tracking as well as Semantic Geocoding services, verifying the applicability and added value of semantically enriched mobile and WiFi network data.
Semantic Under-Determinacy and Communication
by Delia BelleriCombining a fresh, previously unexplored view of the subject with a detailed overview of the past and ongoing philosophical discussion on the matter, this book investigates the phenomenon of semantic under-determinacy by seeking an answer to the questions of how it can be explained, and how communication is possible despite it.
Semántica: Una introducción al significado lingüístico en español
by Carmen CurcóSemántica: Una introducción al significado lingüístico en español es una introducción integral al estudio de la semántica con un enfoque especial en la lengua española. Sin asumir conocimientos lingüísticos previos, el libro conduce al lector por los principales temas del estudio del significado, logrando un equilibrio entre la teoría y la práctica. Los temas nocionales y las discusiones conceptuales se entrelazan con el desarrollo de herramientas analíticas. Las explicaciones se apoyan en abundantes ejemplos que ilustran los puntos tratados. Cada capítulo proporciona ejercicios y sugerencias para lecturas e investigaciones adicionales con el fin de guiar a los estudiantes de español en las complejidades de la semántica léxica y composicional. Escrito íntegramente en español en un estilo claro y atractivo, el libro es ideal para estudiantes avanzados de pregrado y posgrado de español y lingüística hispánica. Semántica: Una introducción al significado lingüístico en español is a comprehensive introduction to the study of semantics with a special focus on Spanish. Without assuming prior linguistic knowledge, the book leads the reader through the main topics in the study of meaning, striking a balance between theory and practice. In a clear and engaging style, notional issues and conceptual discussions are intertwined with the development of analytical tools. Explanations are supported by plentiful examples to reinforce each new point. Exercises and suggestions for further reading and research are provided throughout to guide students of Spanish seamlessly into the complexities of lexical and compositional semantics. Written entirely in Spanish, the book is ideal for advanced undergraduate and graduate students of Spanish and Spanish linguistics.
Semantics and Communication
by John C. Condon Jr.New to the third edition is an exploration of creativity and problem solving in terms of semantics.
Semantische Frames in interkultureller Markenkommunikation (Europäische Kulturen in der Wirtschaftskommunikation #38)
by Lisa HackingerUnter Anwendung der Frame-Theorie wird in diesem Buch die Rolle von nicht-verbalisiertem Vorwissen in der interkulturellen Markenkommunikation untersucht. Eine starke Marke ist ein sowohl komplexes als auch fiktionales Konstrukt, das sich neben verschiedenen Oberflächenmerkmalen auch aus Assoziationen, Empfindungen und Hintergrundwissen zur Marke zusammensetzt. Mit einer kognitiv-linguistischen Vorgehensweise wird anhand von vier Fallbeispielen analysiert, welche unterschiedlichen Kommunikationsstrategien etablierte Unternehmen zur interkulturellen Positionierung von Marken nutzen und inwieweit diese sich in der Wahrnehmung der Rezipienten widerspiegeln. Dabei wird von einem holistischen Denkansatz ausgegangen, bei dem Sprachwissen und Weltwissen eine untrennbare Einheit darstellen und der Fokus liegt darauf, zu verstehen, wie abstraktes und künstlich erzeugtes Wissen um eine Marke kommunikativ etabliert werden kann und welche Rolle die landeskulturelle Bedingtheit hierbei spielt.
Semi-physical Verification Technology for Dynamic Performance of Internet of Things System
by Zhimin Zhao Donghua Wang Xiaolei YuThis book combines semi-physical simulation technology with an Internet of Things (IOT) application system based on novel mathematical methods such as the Fisher matrix, artificial neural networks, thermodynamic analysis, support vector machines, and image processing algorithms. The dynamic testing and semi-physical verification of the theory and application were conducted for typical IOT systems such as RFID systems, Internet of Vehicles systems, and two-dimensional barcode recognition systems. The findings presented are of great scientific significance and have wide application potential for solving bottlenecks in the development of RFID technology and IOT engineering. The book is a valuable resource for postgraduate students in fields such as computer science and technology, control science and engineering, and information science. Moreover, it is a useful reference resource for researchers in IOT and RFID-related industries, logistics practitioners, and system integrators.
Semiconductor Optics 2: Dynamics, High-Excitation Effects, and Basics of Applications (Graduate Texts in Physics)
by Heinz Kalt Claus F. KlingshirnThis book provides an introduction to and an overview of the multifaceted area of dynamics and nonlinearities related to optical excitations in semiconductors. It is a revised and significantly extended edition of the well-established book by C. Klingshirn split into two volumes and restructured to make it more concise. Inserts on important experimental techniques, reference to topical research and novel materials, as well as consideration of photonic applications support research-oriented teaching and learning. This book reviews nonlinear optical properties and many-body phenomena evoked by high densities of quasi-particles in semiconductors. Coherent dynamics and relaxation of optical excitations (carriers, excitons, electron–hole plasmas, etc.) as well as condensation phenomena are elucidated in these materials. A broad overview is provided of seminal research results augmented by detailed descriptions of the relevant experimental techniques, e.g., ultrafastspectroscopy, four-wave mixing, and the Hanbury-Brown and Twiss experiment. Offering a comprehensive introduction to hot topics in current research — polariton condensates, valley coherence, and single photons, to name a few, it also discusses applications of the described physical concepts in topical areas, such as quantum information, photonics, spintronics, and optoelectronics.Covering subjects ranging from physics to materials science and optoelectronics, the book provides a lively and comprehensive introduction to semiconductor optics beyond the linear regime.With many problems, chapter introductions, schematic depictions of physical phenomena, as well as boxed inserts and a detailed index, it is suitable for use in graduate courses in physics and neighboring sciences like material science and optical communication. It is also a valuable reference resource for doctoral and advanced researchers.
Semiotics and Communication: Signs, Codes, Cultures (Routledge Communication Ser.)
by Wendy Leeds-HurwitzCommunication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides
Semiotics: The Basics (The Basics)
by Daniel ChandlerThis fourth edition of the bestselling textbook, now available in print, eBook, and audiobook, has been fully updated, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: what are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? The fourth edition of Semiotics: The Basics focuses in particular on its application to communication and cultural studies. It has been extensively revised and extended, with an entirely new section on cognitive semiotics, many more illustrations, and a new glossary. With updates to theory, further examples, and suggestions for review and further reading, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media, and cultural studies.
Send
by David Shipley Will SchwalbeThe Essential Guide to Email for Office and Home bull; When should you email, and when should you call, fax, or just show up? bull; What is the crucial-and most often overlooked-line in an email? bull; What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative book that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age-wise, brimming with good humour, and filled with helpful lessons from the authors' own email experiences (and mistakes). In short: absolutely e-essential.
Send: The Essential Guide to Email for Office and Home
by David Shipley Will SchwalbeThe hows and whys of using email, and how to communicate effectively.
Seneca Selected Letters (Oxford World's Classics)
by Seneca Corporation Staff Elaine FanthamWe often speak of Seneca as the most distinguished of the many Spanish writers and poets of Rome's imperial age, starting from his own father of the same name, and his nephew Lucan, and including Columella, Martial, and Quintilian. But although all of these writers came from Spain, they were Roman (or Italian) in descent, culture, and tradition. Scipio Africanus had taken eastern and southern Spain from the Carthaginians during the Hannibalic war, and most of the Spanish peninsula had been Roman since the second century BCE.