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Reign of Appearances: The Misery And Splendor Of The Public Sphere
by Ari AdutThe public sphere, be it the Greek agora or the New York Times op-ed page, is the realm of appearances - not citizenship. Its central event is spectacle - not dialogue. <P><P>Public dialogue, the mantra of many intellectuals and political commentators, is but a contradiction in terms. Marked by an asymmetry between the few who act and the many who watch, the public sphere can undermine liberal democracy, law, and morality. Inauthenticity, superficiality, and objectification are the very essence of the public sphere. But the public sphere also liberates us from the bondages of private life and fosters an existentially vital aesthetic experience. <P>Reign of Appearances uses a variety of cases to reveal the logic of the public sphere, including homosexuality in Victorian England, the 2008 crash, antisemitism in Europe, confidence in American presidents, communications in social media, special prosecutor investigations, the visibility of African-Americans, violence during the French Revolution, the Islamic veil, and contemporary sexual politics. <P>This unconventional account of the public sphere is critical reading for anyone who wants to understand the effects of visibility in urban life, politics, and the media.<P>Challenges the common wisdom that the public sphere is always good for democracy.<P> Asserts that spectatorship - and not civic participation - is the essence of the public sphere.<P> Argues that spectatorship, which is a much-disdained stance, is an existentially vital aesthetic experience.
Reimagine Remote Working with Microsoft Teams: A practical guide to increasing your productivity and enhancing collaboration in the remote world
by Sathish Veerapandian Harsharanjeet Kaur Ashok Madhvarayan Sriram RajamanickamGet a 360-degree view of Teams as a secure collaboration tool with best practices and recommendations for using Teams efficientlyKey FeaturesMaster and manage virtual meetings easily using TeamsUnderstand the essential security and administration aspects of Microsoft TeamsCommunicate and collaborate effectively with your colleagues using Teams and M365 apps such as Sway, Yammer, and StreamBook DescriptionThe outbreak of the pandemic has forced the world to embrace remote working and the modern style of virtual business. However, end users may find it challenging to cope with this sudden change in working style, not aware of all the features and remote working tools available to make their life easy. Microsoft Teams is an exceptional platform, adopted by many organizations for unified communication and collaboration, and this book will help you to make the most of its capabilities. Complete with step-by-step explanations and screenshots, this book guides you through the topics that you'll find useful in your daily use of Teams. You'll learn how to manage your teams and projects with Microsoft Teams in a structured and organized way. The book provides hands-on information with a focus on the end user side to help corporate users to increase productivity and become a Microsoft Teams superuser. Finally, you'll explore the most effective ways of using the app with best practices and tips and tricks for making the most of the features available for your scenario. By the end of this Microsoft Teams book, you'll have mastered Microsoft Teams and be fully equipped as a modern collaboration end user to effectively increase your remote work productivity.What you will learnFind out how to secure your documents and data with Microsoft's securityImprove your organization's productivity and engagement with Microsoft TeamsIntegrate Teams with other Office 365 apps such as SharePoint, OneNote, and OneDriveAutomate your regular tasks with easy end-user automation optionsDiscover best practices and etiquettes for using Teams efficiently and effectivelyExplore tips and tricks from expert MVP and Microsoft Certified Trainer (MCT) authorsWho this book is forThis book for anyone who wants to improve their day-to-day productivity using Microsoft Teams. Anyone with access to Office 365 apps will find this book useful irrespective of their designations. Fundamental knowledge of Microsoft Office 365 Applications is required.
Reimagining Communication: Action (Reimagining Communication)
by Michael FilimowiczAs a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Reimagining Communication: Experience (Reimagining Communication)
by Michael Filimowicz Veronika TzankovaReimagining Communication: Experience explores the embodied and experiential aspects of media forms across a variety of contemporary platforms, uses, content variations, audiences, and professional roles. A diverse body of contributions offer a broad range of perspectives on memory, embodiment, time, and more. The volume is organized to reflect a pedagogical approach of carefully laddered and sequenced topics, which supports meaningful, project-based learning in addition to a course’s traditional writing requirements. As the field of Communication Studies has been continuously growing and reaching new horizons, this volume presents a survey of the foundational theoretical and methodological approaches that continue to shape the discipline, synthesizing the complex relationship of communication to forms of experience in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students and scholars of communication, media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Reimagining Communication: Meaning (Reimagining Communication)
by Michael FilimowiczReimagining Communication: Meaning surveys the foundational theoretical and methodological approaches that continue to shape communication studies, synthesizing the complex relationship of communication to meaning making in a uniquely accessible and engaging way. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. Reimagining Communication: Meaning brings together international authors to provide contemporary perspectives on semiotics, hermeneutics, paralanguage, corpus analysis, critical theory, intercultural communication, global culture, cultural hybridity, postcolonialism, feminism, political economy, propaganda, cultural capital, media literacy, media ecology and media psychology. The volume is designed as a reader for scholars and a textbook for students, offering a new approach for comprehending the vast diversity of communications topics in today’s globally networked world. This will be an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Reimagining Communication: Mediation (Reimagining Communication)
by Michael Filimowicz Veronika TzankovaReimagining Communication: Mediation explores information and media technologies across a variety of contemporary platforms, uses, content variations, audiences, and professional roles. A diverse body of contributions in this unique interdisciplinary resource offers perspectives on digital games, social media, photography, and more. The volume is organized to reflect a pedagogical approach of carefully laddered and sequenced topics, which supports experiential, project-based learning in addition to a course’s traditional writing requirements. As the field of Communication Studies has been continuously growing and reaching new horizons, this volume synthesizes the complex relationship of communication to media technologies and its forms in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Reinforcement Learning for Optimal Feedback Control: A Lyapunov-based Approach (Communications and Control Engineering)
by Warren Dixon Joel Rosenfeld Patrick Walters Rushikesh KamalapurkarReinforcement Learning for Optimal Feedback Control develops model-based and data-driven reinforcement learning methods for solving optimal control problems in nonlinear deterministic dynamical systems. In order to achieve learning under uncertainty, data-driven methods for identifying system models in real-time are also developed. The book illustrates the advantages gained from the use of a model and the use of previous experience in the form of recorded data through simulations and experiments. The book’s focus on deterministic systems allows for an in-depth Lyapunov-based analysis of the performance of the methods described during the learning phase and during execution. To yield an approximate optimal controller, the authors focus on theories and methods that fall under the umbrella of actor–critic methods for machine learning. They concentrate on establishing stability during the learning phase and the execution phase, and adaptive model-based and data-driven reinforcement learning, to assist readers in the learning process, which typically relies on instantaneous input-output measurements. This monograph provides academic researchers with backgrounds in diverse disciplines from aerospace engineering to computer science, who are interested in optimal reinforcement learning functional analysis and functional approximation theory, with a good introduction to the use of model-based methods. The thorough treatment of an advanced treatment to control will also interest practitioners working in the chemical-process and power-supply industry.
Reinventing Discovery: The New Era of Networked Science
by Michael NielsenIn Reinventing Discovery, Michael Nielsen argues that we are living at the dawn of the most dramatic change in science in more than 300 years. This change is being driven by powerful new cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business or the workplace or government. But this is the first book about something much more fundamental: how the internet is transforming the nature of our collective intelligence and how we understand the world. Reinventing Discovery tells the exciting story of an unprecedented new era of networked science. We learn, for example, how mathematicians in the Polymath Project are spontaneously coming together to collaborate online, tackling and rapidly demolishing previously unsolved problems. We learn how 250,000 amateur astronomers are working together in a project called Galaxy Zoo to understand the large-scale structure of the Universe, and how they are making astonishing discoveries, including an entirely new kind of galaxy. These efforts are just a small part of the larger story told in this book--the story of how scientists are using the internet to dramatically expand our problem-solving ability and increase our combined brainpower. This is a book for anyone who wants to understand how the online world is revolutionizing scientific discovery today--and why the revolution is just beginning.
Reinventing Discovery: The New Era of Networked Science (Princeton Science Library #70)
by Michael NielsenHow the internet and powerful online tools are democratizing and accelerating scientific discoveryReinventing Discovery argues that we are living at the dawn of the most dramatic change in science in more than three hundred years. This change is being driven by powerful cognitive tools, enabled by the internet, which are greatly accelerating scientific discovery. There are many books about how the internet is changing business, the workplace, or government. But this is the first book about something much more fundamental: how the internet is transforming our collective intelligence and our understanding of the world. From the collaborative mathematicians of the Polymath Project to the amateur astronomers of Galaxy Zoo, Reinventing Discovery tells the exciting story of the unprecedented new era in networked science. It will interest anyone who wants to learn about how the online world is revolutionizing scientific discovery—and why the revolution is just beginning.
Reinventing Evidence In Social Inquiry
by Richard BiernackiRevisiting the dominant scientific method, 'coding,' with which investigators from sociology to literary criticism have sampled texts and catalogued their cultural messages, the author demonstrates that the celebrated hard outputs rest on misleading samples and on unfeasible classifying of the texts' meanings.
Reinventing Virtual Events: How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance
by Justin Michael Julia NimchinskiMake your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
Relaciones que funcionan: Cómo entenderte hasta con tu peor enemigo
by Alex Galofré Ferran Ramón-CortesUna herramienta para conocer mejor a los demás, ajustar nuestra relación con ellos y, de esta forma, evitar malentendidos y conflictos. Las personas tenemos estilos diferentes, y esto hace que recibamos la comunicación de forma diferente. Adaptar nuestra comunicación al estilo de la persona a la que nos dirigimos hace que nos podamos entender mejor. Para conseguir una relación positiva entre distintos estilos, necesitamos tender puentes de comprensión y aceptación. Necesitamos entender qué necesita cada estilo y qué debemos evitar. Solo así podremos vencer malentendidos y conflictos. Relaciones que funcionan parte de la idea de que cada persona posee un estilo de relación con los otros diferente, y que esos estilos se pueden agrupar en cuatro grandes tipologías. A partir de estas tipologías, los autores proponen una metodología para conocer a nuestros interlocutores y adaptar nuestra comunicación a ellos, de forma que sea más persuasiva. El libro también introduce una reflexión sobre cómo nos podemos relacionar con personas que son aparentemente antagónicas a nosotros, dando explicación a incomprensiones y conflictos a los que a veces nos enfrentamos sin comprender cómo se han originado, y menos aún, cómo resolverlos.
relatable: How to Connect with Anyone, Anywhere (Even If It Scares You)
by Rachel DeAltoFrom media personality and communication expert Rachel DeAlto, learn how to connect with anyone, anywhere with this helpful guide for improving your social skills in every setting, including networking events, interviews, dates, and more.We all have the desire to belong, to connect. And in the age of social media, making personal connections has been more challenging than ever. Millennials and Zoomers tend to have high anxiety at the thought of meeting new people and often fumble during in-person relationships. They struggle to connect, don&’t know how to make friends, and subsequently flounder in workplace relationships. Sound familiar? But relationship expert and media personality Rachel DeAlto knows that it doesn&’t have to be that way. Everyone can be likable. Everyone can be confident. And anyone can achieve this authentically. With a fresh, fun, and humorous tone, relatable provides a step-by-step guide that will take you from socially awkward to awesome. You will finally feel more comfortable in social and professional settings so you can let your true character shine as you form lasting, authentic, and meaningful connections with everyone in the room.
Relating Difficulty: The Processes of Constructing and Managing Difficult Interaction (LEA's Series on Personal Relationships)
by Steve Duck D. Charles Kirkpatrick Megan K. FoleyRelating Difficulty offers insight into the nature of difficulty in relationships across a broad range of human experience. Whether dealing with in-laws or ex-spouses, long-distance relationships or power and status in the workplace, difficulty is an all too common feature of daily life. Relating Difficulty brings the academic understanding of relational processes to the everyday problems people face at home and at work. These essays represent a groundbreaking collection of the multidisciplinary conceptual and empirical work that currently exists on the topic. Along with issues such as chronic illness and money problems, contributors investigate contexts of relational difficulty ranging from everyday gossip, the workplace and shyness to more dangerous sexual “hookups” and partner abuse. Drawing on evidence presented in the volume, editors D. Charles Kirkpatrick, Steve Duck, and Megan K. Foley explain how relational problems do not emerge solely from individuals or even from the relationship itself. Instead, they arise from triangles of connection and negotiation between relational partners, contexts, and outsiders. The volume challenges the simple notion that relating difficulty is just about problems with "difficult people" and offers some genuinely novel insights into a familiar everyday experience. This exceptional volume is essential reading for practitioners, researchers and students of relationships across a wide range of disciplines as well as anyone wanting greater understanding of relational functioning in everyday life and at work.
Relating Events in Narrative: A Crosslinguistic Developmental Study
by Dan Isaac Slobin Ruth A. BermanThis volume represents the culmination of an extensive research project that studied the development of linguistic form/function relations in narrative discourse. It is unique in the extent of data which it analyzes--more than 250 texts from children and adults speaking five different languages--and in its crosslinguistic, typological focus. It is the first book to address the issue of how the structural properties and rhetorical preferences of different native languages--English, German, Spanish, Hebrew, and Turkish--impinge on narrative abilities across different phases of development. The work of Berman and Slobin and their colleagues provides insight into the interplay between shared, possibly universal, patterns in the developing ability to create well-constructed, globally organized narratives among preschoolers from three years of age compared with school children and adults, contrasted against the impact of typological and rhetorical features of particular native languages on how speakers express these abilities in the process of "relating events in narrative." This volume also makes a special contribution to the field of language acquisition and development by providing detailed analyses of how linguistic forms come to be used in the service of narrative functions, such as the expression of temporal relations of simultaneity and retrospection, perspective-taking on events, and textual connectivity. To present this information, the authors prepared in-depth analyses of a wide range of linguistic systems, including tense-aspect marking, passive and middle voice, locative and directional predications, connectivity markers, null subjects, and relative clause constructions. In contrast to most work in the field of language acquisition, this book focuses on developments in the use of these early forms in extended discourse--beyond the initial phase of early language development. The book offers a pioneering approach to the interactions between form and function in the development and use of language, from a typological linguistic perspective. The study is based on a large crosslinguistic corpus of narratives, elicited from preschool, school-age, and adult subjects. All of the narratives were elicited by the same picture storybook,Frog, Where Are You?, by Mercer Mayer. (An appendix lists related studies using the same storybook in 50 languages.) The findings illuminate both universal and language-specific patterns of development, providing new insights into questions of language and thought.
Relational Communication: An Interactional Perspective To the Study of Process and Form (LEA's Series on Personal Relationships)
by L. Edna Rogers Valentin EscuderoRelational Communication: An Interactional Perspective to the Study of Process and Form brings together in one volume a full treatment of the relational communication perspective on the study of relationships. This perspective takes to heart the formative nature of communication by focusing on the codefined patterns of interaction by which members jointly create their relationship. This book provides a strong theoretical foundation to the research approach and also offers a step-by-step guide for carrying out the research procedures. It is a complete guide for the beginner or experienced researcher. The contributed chapters are written by researchers from psychology, clinical psychology, marital and family therapy, as well as marital, health, and organizational communication. Several of the studies on marital interaction are based on both American and Spanish research samples, offering a cross-disciplinary and cross-cultural application of the perspective. Part I opens with a discussion of the theoretical foundation and epistemological grounding of the perspective and then moves on to the observational research methods involved in applying the perspective's interactional approach. Part II presents a set of programmatic research exemplars that describe the application of the relational communication approach in different relational contexts, from marital to organizational settings. Part III offers a reflective overview of the research perspective. This book is appropriate for advanced undergraduate and graduate students, scholars, and researchers in communication. It will also be of interest to professionals, students, teachers and researchers in the fields of marital relations and family study, social and clinical psychology, family therapy, social work, and marital and family counseling programs.
A Relational Model of Public Discourse: The African Philosophy of Ubuntu (Routledge Focus on Communication Studies)
by Leyla Tavernaro-HaidarianContemporary democratic discourses are frequently, though not exclusively, characterized by an attitude of ‘pro and con' where the aim is to persuade others, a jury or an audience, of what is right and what is wrong. Challenging such procedures, this book teases out an alternative model of public discourse that is based in collaboration and deliberation. The African philosophy of ubuntu offers valuable insights in this regard as it implies relational notions of power that contrast and complement individualist facets. It provides the space to think and speak in ways that support harmonious and cohesive societal structures and practices. The book’s model of communication rests on the premise that the various interests of individuals and groups, while richly diverse, can be conceived of as profoundly bound-up rather than incompatible. In this way communication enables broader lines of action and a wider scope for achieving diversity and common ground.
Relational Rituals and Communication: Ritual Interaction in Groups
by Dániel Z. KádárThis book provides a ground-breaking, interaction-based framework of rituals, drawing on multiple research disciplines. It examines ritual as a relational action constructed in interaction through pre-existing patterns and captures the features of ritual phenomena by analysing interactants' behaviour in culturally and socially diverse contexts.
Relationship Breakthrough: How to Create Outstanding Relationships in Every Area of Your Life
by Cloe Madanes<p>Everyone faces the challenges of making relationships work. Whether with spouses, family members, friends, lovers, or colleagues, relationships have the power to make one feel happy, frustrated, or miserable. <p>In Relationship Breakthrough, Cloe Madanes—an expert in creating healing, empowering relationships—gives readers vital tools to transform their relationships and their lives. Madanes's cutting-edge methods produce real results and create rewarding, sustainable relationships. <p>Using simple, step-by-step exercises and drawing on the examples of clients who have benefited from this technique, Relationship Breakthrough teaches readers how to: - overcome life's inevitable losses - resolve long-standing family conflicts - synchronize their needs with those of others - create outstanding relationships in every area of their lives This is the only book that ties the guiding principles of Tony Robbins's work with Cloe Madanes's revolutionary approach to relationship therapy. <p>Our connections with the people in our lives have the capacity to bring us great joy, if only we understood the fundamental needs we all have, but sometimes express differently. Drawing on her trademark wisdom, empathy, and extensive clinical experience, Madanes shows readers how to better understand their own needs and those of others, bringing clarity and insight into any relationship.
Relationship Building in Public Relations (Routledge Research in Public Relations)
by Petra Theunissen Helen SissonsThis book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success
by David NourFuel your growth through some of your most valuable and strategic contacts Building sustainable relationships, both professionally and personally, is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates emotional connections. In the newly revised and completely re-written third edition of Relationship Economics: Transform Your Most Valuable Business Contacts into Personal and Professional Success, renowned growth strategist, innovation consultant, and international speaker David Nour delivers an eye-opening discussion of how to prioritize and maximize your return on strategic relationships to fuel unprecedented professional and personal growth. Drawing on the author’s extensive experience consulting with leaders of Fortune 500 clients, the book demonstrates how to invest in people for extraordinary returns. You’ll gain a deeper understanding of how the global pandemic and its onslaught of disruptive forces are impacting every facet of digital, in-person, and global relationships. You’ll also find: Actionable tactics to employ in relationship management, like Relationship Currency® and Relationship Capital® Deep discussion of the fundamental measures of business relationships Impactful strategies for turning your contacts into better executions, performance, and resultsA must-read for executives, managers, and other business leaders, the third edition of Relationship Economics will also earn a place in the libraries of professionals seeking to improve their ability to attract, retain, and convert clients.
The Relationship Engine: Connecting with the People Who Power Your Business
by Ed WallaceRelationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.Whether working with employees or associates, vendors or customers, The Relationship Engine gives you the tools you need to become an intentional, masterful relationship-builder. The book helps you establish common ground, focus on collaboration instead of command, put people before process, demonstrate worthy intent, and make every interaction matter. This insightful and practical guide includes:A powerful RQ Assessment designed to measure and evaluate business relationshipsA Relational Agility Action PlannerLateral and vertical relationship strategy templatesAnd moreEven the best-laid strategic plans are worthless without caring, real-life connections. It's time to invest in the bonds that will drive sustainable success.
Relationship Essentials: Skills to Feel Heard, Fight Fair, and Set Boundaries in All Areas of Life
by Lauren Reitsema Joneen MackenzieBuild life-enhancing relationships, restore damaged ones, and prevent communication breakdowns before they happenUsing real-world examples, illustrations from their own lives, and a research-based approach, dynamic daughter-mother duo Lauren Reitsema and Joneen Mackenzie guide you through familiar relationship situations. Their suggestions can be used with your partner, coworkers, children, extended family members, and friends. Drawing from their experience teaching thousands through The Center for Relationship Education, they introduce practical, easy-to-use strategies that will help you communicate more effectively and work through relationship challenges with confidence. When applied in any area of your life, these tools can have seemingly miraculous love- and life-enhancing results.
Relationship Marketing
by Helen Peck Martin Christopher Moira Clark Adrian PayneArranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities (Palgrave Studies in Marketing, Organizations and Society)
by John E. Spillan Guido Grunwald Ali KaraThis book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.