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The Attention Complex
by Kenneth RogersOver the past two decades in the United States, a profound reorientation of human attention has taken shape. This book addresses the recent cultural anxiety about attention as a way of negotiating a crisis of the self that is increasingly managed, mediated, and controlled by technologies.
The Attention Economy and How Media Works: Simple Truths for Marketers
by Karen Nelson-FieldThis book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim WuFrom Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago.From the Hardcover edition.
The Attention Zone: A Parent's Guide To Attention Deficit/Hyperactivity
by Michael CohenFirst published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.
The Audacious Raconteur: Sovereignty and Storytelling in Colonial India
by Leela PrasadCan a subject be sovereign in a hegemony? Can creativity be reined in by forces of empire? Studying closely the oral narrations and writings of four Indian authors in colonial India, The Audacious Raconteur argues that even the most hegemonic circumstances cannot suppress "audacious raconteurs": skilled storytellers who fashion narrative spaces that allow themselves to remain sovereign and beyond subjugation. By drawing attention to the vigorous orality, maverick use of photography, literary ventriloquism, and bilingualism in the narratives of these raconteurs, Leela Prasad shows how the ideological bulwark of colonialism—formed by concepts of colonial modernity, history, science, and native knowledge—is dismantled. Audacious raconteurs wrest back meanings of religion, culture, and history that are closer to their lived understandings. The figure of the audacious raconteur does not only hover in an archive but suffuses everyday life. Underlying these ideas, Prasad's personal interactions with the narrators' descendants give weight to her innovative argument that the audacious raconteur is a necessary ethical and artistic figure in human experience.
The Audience in the News (Routledge Communication Series)
by Dwight DeWerth-PallmeyerIn recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.
The Austronesian Languages of Asia and Madagascar (Routledge Language Family Ser. #Vol. 7)
by Alexander Adelaar Nikolaus P. HimmelmannSome 800 Austronesian languages are spoken in the area extending from Madagascar to eastern Indonesia and to the north to Taiwan and the Philippines. They vary greatly in almost every possible respect, including the size and social make-up of the speech communities and their typological profiles. This book is designed to serve as a reference work a
The Authenticity Industries: Keeping it "Real" in Media, Culture, and Politics
by Michael SerazioIn recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.
The Authenticity of the Gospels
by Peter L SimpsonThat the Gospels are the writings of their traditional Apostolic authors was long held to be settled truth. It was also long held that Matthew was first and as early as the 40sAD, followed by Mark and Luke, and lastly by John, and that all were written before about 70AD. These views have been doubted or denied by New Testament scholars from about the end of the 18thCentury. The dominant view is that the Gospels were not written by eyewitnesses, though they depend on material that may go back to eyewitnesses. Mark is said to have been written first and not much before 70AD. Matthew and Luke are later and depend on Mark and some unknown sources. John is last, follows an independent tradition, and could be as late as 100AD.The reason for this change of views is the so-called historical critical method, which claims to be scientific and up to date in literary criticism and the detection of different temporal layers in written texts. The method also assumes that reports of miracles and other supernatural phenomena are not historical but later inventions added for religious purposes.This book shows that the historical critical method is not historical or critical or even a method. For the method assumes but cannot prove that supernatural happenings are unhistorical; it ignores the historical evidence about the origin and authorship of the Gospels; its literary criticism is unimaginative and its application of it to questions of dating arbitrary. There is no reason to accept its results as well founded or even believable. The traditional dating and authorship of the Gospels is the only account that makes sense.Nevertheless, elements of the historical critical method have a legitimate use if they are applied fairly and taken along with the historical evidence and the fact (well established by eyewitnesses) of supernatural realities. When these elements are so used they can be shown to give plausible and defensible accounts of the origin, in particular, of the Gospels of Mark and Luke, which, along with Matthew, show signs of dependence and overlap. If the historical evidence is taken seriously, and if literary criticism is applied fairly, a plausible account can be given of the origin in particular of the Gospel of Mark, of how it arose from the preaching of Peter relative to the older Gospel of Matthew and to the newer Gospel of Luke sponsored by the Apostle Paul.This alternative account of the origins of Mark and Luke is a fine example of how historical evidence and literary criticism can be used to explain otherwise puzzling phenomena. This account is perhaps not the only one to save all the phenomena. But it shows how the traditional authorship and dating of the Gospels, contrary to the historical critical method, make excellent sense of all the phenomena: literary, historical, and rational. The traditional view about the Gospels is the only sensible view to adopt.
The Autism and Neurodiversity Self Advocacy Handbook: Developing the Skills to Determine Your Own Future
by Barb Cook Yenn PurkisBeing autistic, you might come across more challenges than others around you, such as dealing with ableism, discrimination in employment or difficulties in your relationships. Learning to successfully self-advocate will help you to build confidence, strengthen your relationships and ensure your needs are met.Written by two autistic activists, this book will give you the tools and strategies to advocate for yourself in any situation. It covers specific scenarios including work, school, and family and relationships, as well as looking at advocacy for the wider community, whether that's through social media, presentations or writing. Additionally, the book provides advice on building independence, developing your skills, standing up for others and resolving conflict.The authors also explore the overall impact of self-advocacy in all areas of your life, building a sense of confidence, resilience and control. Drawing on the authors' extensive experience, this book will help you to successfully prioritise your needs and rights, challenge what is unfair or unjust and make your voice heard.
The Autobiography: The Kindness of Strangers
by Kate AdieKate Adie's story is an unusual one. Raised in post-war Sunderland, where life was 'a sunny experience, full of meat-paste sandwiches and Sunday school', she has reported memorably and courageously from many of the world's trouble spots since she joined the BBC in 1969. THE KINDNESS OF STRANGERS encompasses Adie's reporting from, inter alia, Northern Ireland, the Middle East, Tiananmen Square and, of course, the Gulf War of 1991. It offers a compelling combination of vivid frontline reporting and evocative writing and reveals the extraordinarily demanding life of the woman who is always at the heart of the action. Although an intensely private person, Kate Adie also divulges what it's like to be a woman in a man's world - an inspiration to many working women.
The Autobiography: The Kindness of Strangers
by Kate AdieKate Adie's story is an unusual one. Raised in post-war Sunderland, where life was 'a sunny experience, full of meat-paste sandwiches and Sunday school', she has reported memorably and courageously from many of the world's trouble spots since she joined the BBC in 1969. THE KINDNESS OF STRANGERS encompasses Adie's reporting from, inter alia, Northern Ireland, the Middle East, Tiananmen Square and, of course, the Gulf War of 1991. It offers a compelling combination of vivid frontline reporting and evocative writing and reveals the extraordinarily demanding life of the woman who is always at the heart of the action. Although an intensely private person, Kate Adie also divulges what it's like to be a woman in a man's world - an inspiration to many working women.
The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric
by David M. Sheridan Jim Ridolfo Anthony J. MichelExploring the ways that public rhetoric has changed due to emerging technologies that enable people to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements, the authors argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured.
The Awful Truth: My adventures with Australia's most notorious tabloid
by Adrian TameBefore Fake News, there was the real Fake News. There was Truth. Hailed as &‘a fearless exposer of folly, vice and crime&’ when it first hit the streets in the 1890s, Truth was later condemned by a High Court Judge as &‘a wretched little paper, reeking of filth, injurious to the health of house servants and young girls&’. Much later it earned the nickname &‘The Old Whore of La Trobe Street&’. Truth was called many things but it was never boring. Adrian Tame knows that better than anyone as he worked for Truth for more than a decade as a reporter and news editor. In the years it was owned by the Murdoch family he worked alongside young Rupert as he cut his teeth on the shock horror scandals that graced the pages of Truth when it was selling a whopping 400,000 copies a week. Funny, often outrageous and always thoroughly entertaining, The Awful Truth is a rollercoaster ride through an colourful era of newspapers and larger-than-life reporters that we will never see the like of again.
The BBC Asian Network: The Cultural Production of Diversity
by Gurvinder Aujla-SidhuThis ground-breaking new book provides a unique, in-depth analysis of the BBC Asian Network, the BBC’s national ethnic-specific digital radio station in the UK. Gurvinder Aujla-Sidhu offers an insight into the internal production culture at the radio station, revealing the challenges minority ethnic producers faced as they struggled to create a cohesive and distinct 'community of listeners'. Besides the differences of opinion that emerged within the inter-generational British Asian staff over how to address the audience’s needs, the book also reveals the ways in which 'race' is managed by the BBC, and how the culture of managerialism permeates recruitment strategies, music playlists and mother tongue language programmes. In-depth interviews unveil how the BBC's 'gatekeeping' system limits the dissemination of original journalism about British Asian communities, through the marginalisation of the expertise of narratives created by the network's own minority ethnic journalists.
The BBC and the Public
by Barrie GunterThis book examines the relationship between the public and the BBC in terms of public use of the BBC and their attitudes towards it. These audience research measures are being used as metrics to assess the value of the BBC to the UK public. Some of the attitudinal measures address perceptions of the BBC’s outputs and some examine public views about the way the BBC is funded and managed. The book has been written at a time when the BBC reached its centenary and also the mid-point of its latest Royal Charter period. At the time of writing, the government had begun a mid-term review of its performance as judged by its attainment of objectives set out in that Charter. The Secretary of State for Digital, Culture, Media and Sport at the time of the mid-term review had spoken and written openly about abolishing the TV licence fee and the introduction of a new funding model for the BBC that would be implemented in its new Royal Charter due to be enacted in 2027. Against this backdrop, this book examines public opinion about the funding of the BBC and then looks at changing media consumption habits and how these have affected patronage of the BBC’s outputs. “Ultimately, a decision must be taken about the kind of national broadcaster the UK – both is government and its citizens – would like to keep in the future. Changing the funding model without first defining what the BBC should do and how it should be structured and resourced to do it could result in a messy solution that satisfies and benefits no one.”
The BBC, The 'War on Terror' and the Discursive Construction of Terrorism: Representing Al-qaeda (New Security Challenges)
by Jared AhmadIn the years since the September 11th 2001 attacks, the al-Qaeda phenomenon has become one of the most written about, yet crucially misunderstood, threats of the 21st century. But despite the sheer volume of literature produced during the ‘war on terror’ period, few studies have sought to consider the way this entity has been represented within the news media. The BBC, the War on Terror and the Discursive Construction of Al-Qaeda addresses this significant gap in knowledge by providing an original and much needed assessment of the various strategies used to depict ‘al-Qaeda’, and thus make it meaningful for British television audiences. Drawing on the work of French philosopher Michel Foucault, and focusing on Britain’s most watched and trusted news programme, the BBC’s flagship ‘News at Ten’ bulletin, the book provides insight into both the visual and verbal nature of these representations and the way they have shifted over the course of a ten-year period, while also shedding light upon the broader political and social consequences of the BBC’s portrayals. In doing so, the book not only helps to develop a deeper understanding of the complexity of the BBC’s representations, and their various shifts and transformations, but also details the process through which ‘al-Qaeda’ has been pieced together from a range of cultural parts. And how, ultimately, the dominant mode of representation used to portray this entity is one that closely resembles Britain’s own, diverse multicultural ‘self’.
The BBC: Myth of a Public Service
by Tom MillsThe BBC: the mouthpiece of the Establishment?The BBC is one of the most important institutions in Britain; it is also one of the most misunderstood. Despite its claim to be independent and impartial, and the constant accusations of a liberal bias, the BBC has always sided with the elite. As Tom Mills demonstrates, we are only getting the news that the Establishment wants aired in public.Throughout its existence, the BBC has been in thrall to those in power. This was true in 1926 when it stood against the workers during the General Strike, and since then the Corporation has continued to mute the voices of those who oppose the status quo: miners in 1984; anti-war protesters in 2003; those who offer alternatives to austerity economics since 2008. From the outset much of its activity has been scrutinised by the secret services at the invitation of those in charge. Since the 1990s the BBC has been integrated into the market, while its independence from government and big business has been steadily eroded. The BBC is an important and timely examination of a crucial public institution that is constantly under threat.
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
by Dan RoamSolving Problems and Selling Ideas with Pictures
The Bad News about the News
by Robert G. KaiserThe digital revolution has forever changed American journalism, and not for the better. Robert Kaiser, former managing editor of The Washington Post, writes in his new Brookings Essay that the changing media landscape is not only a threat to traditional news, but to the future of democracy. A news industry without a viable business model, distracted by the need to attract eyeballs and discover new revenue streams, could lose the ability to provide the balanced, comprehensive, and investigative journalism that is the lifeblood of a healthy democracy.THE BROOKINGS ESSAY: In the spirit of its commitment to high-quality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
The Bad News about the News
by Robert G. KaiserThe digital revolution has forever changed American journalism, and not for the better. Robert Kaiser, former managing editor of The Washington Post, writes in his new Brookings Essay that the changing media landscape is not only a threat to traditional news, but to the future of democracy. A news industry without a viable business model, distracted by the need to attract eyeballs and discover new revenue streams, could lose the ability to provide the balanced, comprehensive, and investigative journalism that is the lifeblood of a healthy democracy. THE BROOKINGS ESSAY: In the spirit of its commitment to high-quality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
The Bang-Bang Club: Snapshots From a Hidden War
by Greg Marinovich Joao Silva Archbishop Desmond TutuA gripping story of four remarkable young men—photographers, friends and rivals—who band together for protection in the final, violent days of white rule in South Africa.
The Bantu Languages (Routledge Language Family Series)
by Derek Nurse Koen Bostoen Mark Van De Velde Gérard PhilippsonWritten by an international team of experts, this comprehensive volume presents grammatical analyses of individual Bantu languages, comparative studies of their main phonetic, phonological and grammatical characteristics and overview chapters on their history and classification. It is estimated that some 300 to 350 million people, or one in three Africans, are Bantu speakers. Van de Velde and Bostoen bring together their linguistic expertise to produce a volume that builds on Nurse and Philippson’s first edition. The Bantu Languages, 2nd edition is divided into two parts; Part 1 contains 11 comparative chapters, and Part 2 provides grammar sketches of 12 individual Bantu languages, some of which were previously undescribed. The grammar sketches follow a general template that allows for easy comparison. Thoroughly revised and updated to include more language descriptions and the latest comparative insights. New to this edition: • new chapters on syntax, tone, reconstruction and language contact • 12 new sketch grammars • thoroughly updated chapters on phonetics, aspect-tense-mood and classification • exhaustive catalogue of known languages with essential references This unique resource remains the ideal reference for advanced undergraduate and postgraduate students of Bantu linguistics and languages. It will be of interest to researchers and anyone with an interest in historical linguistics, linguistic typology and grammatical analysis.
The Basel II Rating: Ensuring Access to Finance for Your Business
by Marc B. LambrechtIf you are seeking access to equity or finance from a bank or bank-related institution, your company will need a Basel II rating. How does the Basel II Rating differ from previous credit ratings? What specific information will your bankers require for the rating? What can you do to ensure the most favourable outcome? Unfortunately there is no mathematical or scientific solution to these questions. Approval of your request will largely depend on your ability to provide not simply the relevant information, but a tactically effective line of argument. If you under-represent your project, even if it does not fail the rating test outright, it is likely to get it assigned to a grade below its merit. The penalty is reflected in the conditions of the desired facility, especially, the rate of interest. Marc B. Lambrecht's The Basel II Rating shows you what information to assemble and exactly how to make your case in order to maximise your rating results. His book will help you argue the success potential of your business; accurately define the financial basis on which that success can be realised; and present your credentials convincingly. Follow the framework, use the advice and the techniques he suggests and you will make a convincing case for your business and the value and risk of the project for which you are seeking finance. This book can help you ensure continued access to business finance and equity on the best possible commercial terms.
The Basics of Communication Research
by Leslie A. Baxter; Earl BabbieCombining the time tested classical work of Earl Babbie with the insights of one of the most recognized and respected names in speech communication research, THE BASICS OF COMMUNICATION RESEARCH is the book for the Communication research methods course. With the authors' collective experience teaching research methods and as active researchers themselves you will find this text to be the authoritative text for your course. The authors frame research as a way of knowing, and provide balanced treatment to both quantitative and qualitative research traditions in communication research and present it in a student friendly and engaging format. It provides in-depth treatment of the role of reasoning in the research enterprise and how this reasoning process plays itself out in planning and writing a research proposal and report.