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The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success
by Roger DarnellThis volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: • The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional • Advanced PR practices including investor relations and strategic planning • Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
The Communications Facility Design Handbook (Electronics Handbook Series)
by Jerry C. WhitakerThe responsibilities of the system engineer are many and varied, especially as they relate to facility design and construction. Successful execution of these responsibilities requires an understanding of the underlying technologies, the applicable quality standards, and the proper methods for achieving them. The Communications Facility Design Handbook is dedicated to providing and supporting that understanding. It examines the tasks and functions of the system engineer and establishes a foundation for designing, installing, operating, and maintaining audio, video, computer, and radio frequency systems and facilities.Unique in its scope and its approach, The Communications Facility Design Handbook describes the important steps required to take a project from basic design to installation and completion. From the fundamental principles of electronics to details on wiring, from budget analysis to safety considerations, this is your one-stop reference for planning, building, renovating, and operating all types of electronics facilities.
The Communications Handbook
by Jerry D. GibsonFor more than six years, The Communications Handbook stood as the definitive, one-stop reference for the entire field. With new chapters and extensive revisions that reflect recent technological advances, the second edition is now poised to take its place on the desks of engineers, researchers, and students around the world.From fundamental theory to state-of-the-art applications, The Communications Handbook covers more areas of specialty with greater depth that any other handbook available. Telephony Communication networks Optical communications Satellite communications Wireless communications Source compression Data recording Expertly written, skillfully presented, and masterfully compiled, The Communications Handbook provides a perfect balance of essential information, background material, technical details, and international telecommunications standards. Whether you design, implement, buy, or sell communications systems, components, or services, you'll find this to be the one resource you can turn to for fast, reliable, answers.
The Communications Industries in the Era of Convergence (Routledge Studies In Global Competition Ser. #54)
by Catherine E. MulliganThis book provides a unique view of the evolution of these industries, drawing out how technology and economic forces have worked together to create platforms around which different companies interact. Through identifying the key aspects of this evolution over the past decades, the author is able to put forward a unique view of the emerging industrial structure of the communications industries – the formation of an Information-Driven Global Commodity Chain, one that holds both incredible promise and challenges for our world.
The Communicative Constitution of Organizations: The Four Flows Model (Foundations of Communication Theory Series)
by Robert D. McPhee Karen K. Myers Joel O. IversonDiscusses interrelations or confluences among communication flows as the Four Flows Model of organizational communication The Four Flows Model illustrates how communication makes an organization what it is, presenting in-depth information on the Communicative Constitution of Organizations (CCO). Written by a team of renowned experts in the field, this comprehensive resource is designed for all those involved in the study of organizations, particularly advanced students and researchers in Business, Sociology, Communication Studies, and the subdiscipline of Organizational Communication. Organized into eleven substantial chapters, the text clearly and thoroughly explains all key aspects of Four Flows Theory (4F) and provides a theoretical grounding in its parent, Structuration Theory (ST). The book draws upon original research and evidence to demonstrate that organizations are not constituted in merely one way, but rather by four analytically different yet interconnected characteristic flows: Membership Negotiation, Self-Structuring, Activity Coordination, and Institutional Positioning. Throughout the book, the authors describe their theoretical developments through discussion of other key schools of CCO thinking, as well as important issues such as critical perspectives on organizing. Articulating the significance of the Four Flows Theory for CCO scholarship, this innovative volume: Discusses interrelations or confluences among flows and explores relations of the Four Flows Model with alternate perspectives Emphasizes the need to ask broader questions in CCO theorizing regarding the ways socio-material things are constituted Lays out the context of 4F theory and identifies the key issues CCO theories should address Describes how conlocutions allow sensitive exploration of relations Introduces the concept of transtruction to Structuration Theory, explaining how communication produces and reproduces organizations Highlighting the importance of studying organizations as novel social entities that rule the world, The Four Flows Model: The Communicative Constitution of Organizations is an excellent textbook for upper-level undergraduate and graduate courses on Organizational Communication, Structuration Theory, Organizational Communication, Management, Organizational Studies, and Public Administration, as well as an invaluable reference work for researchers and practitioners in the field.
The Communicative Construction of Europe: Cultures of Political Discourse, Public Sphere, and the Euro Crisis (Transformations of the State)
by Andreas Hepp Johanna Möller Monika Elsler Swantje Lingenberg Anne Mollen Anke OfferhausBased on a 12-year long project, this book demonstrates the contested character of the communicative construction of Europe. It does so by combining an investigation of journalistic practices with content analysis of print media, an examination of citizens' online interactions and audience studies with European citizens.
The Communicative Engineer: How to Ask, Listen, Write, Speak, and Use Visuals
by Stuart G. WaleshTHE COMMUNICATIVE ENGINEER Application-oriented communication guidebook designed for engineering students and practitioners to improve their asking, listening, writing, speaking, and use of visuals Practicing engineers spend about half their time communicating ideas, facts, and feelings but invest only a small part of their formal education learning how to communicate. The Communicative Engineer addresses this gap. When used as a textbook for students or resource for practitioners, this book shows engineers in all disciplines how to use five communication modes—asking, listening, writing, speaking, and visuals—to participate in or lead successful engineering projects and achieve professional success and significance. Written by a highly qualified author with six decades of relevant experience, The Communicative Engineer: Illustrates, using examples, the benefits of communication knowledge, skills, and attitudes (KSA) and the costs of poor communicationPresents communication fundamentals and goes well beyond theory by illustrating numerous applicationsDescribes the five modes of communication, including their pros and cons, and offers detailed advice on when and how to use themPrepares readers to use or participate in various communication forms such as interviews, letters, meeting minutes, memoranda, oral examinations, proposals, question and answer sessions, reports, resumes, speeches, and texts Profiles excellent engineer communicators to serve as exemplars and references memorable speeches from within and outside of engineering to provide examplesProvides thorough documentation of content for readers who want to dig deeper into selective aspects of communication Supplementing the scientific and technical education of engineers, The Communicative Engineer offers engineering students and practitioners in all disciplines the parallel communication KSA needed to fully realize their potential. Given technology’s ever-increasing role in society, the communicative engineer will be prepared to fill leadership roles.
The Communicator's Guide to Media Law and Ethics: A Handbook for Australian Professionals
by Mark PearsonThis book offers an introduction to the key legal and ethical topics confronting Australian journalists and strategic communicators both at home and internationally and offers a suite of reflective techniques for navigating them. It starts by positioning morals, ethics, and the law in their historical and philosophical frameworks by tracing the evolution of free expression and professional media ethics. Media law and ethics are then contextualized in their modern international human rights framework. Readers are equipped with a skill set for reflecting on the law and ethics of professional media dilemmas – including mindful reflection, the Potter Box, journaling, concept mapping, and discussion. Such approaches are then applied to key topic areas, including free expression; reputation; confidentiality; privacy; justice; intellectual property; national security; discrimination and harassment; and conflicted interests. Each is examined in terms of its philosophical underpinnings, relationship to human rights, professional ethical context, international examples, legal principles, key Australian laws, legal cases, and strategies for applying reflective practice techniques. It concludes on a confident note – imploring communicators to engage in constructive and mindful strategic communication with the authority and confidence that results from a working knowledge of media law and ethics. This handbook is for professional communicators and students in all fields, but particularly in journalism, public relations, corporate communication, media relations, and marketing.
The Community of Kindness: Reconnecting to Friends, Family and the World through the Power of Kindness
by The Editors The Editors of Random Acts of Kindness“An eloquent reminder of the great truth that life is with people and none of us can be truly human alone.” —Harold S. Kushner, author of When Bad Things Happen to Good PeopleThe world has changed in so many ways in recent decades—and as a result, meaningful connections are increasingly elusive. TheCommunity of Kindness encourages us to create new ways of building community through the practice of kindness. It is through that effort that we become most fully connected, alive, and integrated.From the people who brought us Random Acts of Kindness, this insightful book can not only lift your heart, but fill it with the happiness that comes from feeling a sense of connection with the world and people around us.
The Company and the Activist: Going Beyond PR
by Stuart ThomsonAddressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.Existing business books address only the communications challenges involved in the rise of these new communities, but this book goes beyond PR issues to the very real impact on business decisions – and acknowledges that businesses must understand activists, and vice versa, if progress is to be made. To lead this conversation, the book includes interviews and contributions from key players across activism and businesses to look at how both sides operate and what success looks like for them. It also features practical steps that businesses can take to build a network of supporters, drawing on global examples from the corporate sector, grassroots campaigns, and people and organisations taking up the mantle of activism.Leaders and professionals working in all aspects of business, across industries and firm types, will appreciate learning about what drives activists and how businesses can work with them to not only avoid reputational damage, but to create stronger connections and, perhaps, a better world.
The Compass of Friendship: Narratives, Identities, and Dialogues
by William K Rawlins2012 Recipient of the Gerald R. Miller Book Award from the Interpersonal Communication Division of the National Communication Association (NCA) <p><p> 2009 Recipient of the David R. Maines Narrative Research Award from the Ethnography Division of the National Communication Association (NCA) <p> Exploring how friends use dialogue and storytelling to construct identities, deal with differences, make choices, and build inclusive communities, The Compass of Friendship examines communication dialectically across private, personal friendships as well as public, political friendships. Author William K. Rawlins uses compelling examples and cases from literature, films, dialogue and storytelling between actual friends, student discussions of cross-sex friendships, and interviews with interracial friends. Throughout the book, he invites readers to consider such questions as: What are the possibilities for enduring, close friendships between men and women? How far can friendship's practices extend into public life to facilitate social justice? What are the predicaments and promises of friendships that bridge racial boundaries? How useful and realistic are the ideals and activities of friendship for serving the well-lived lives of individuals, groups, and larger collectives?
The Compassionate Connection: The Healing Power Of Empathy And Mindful Listening
by David Rakel“This book explains not only the healing power of compassionate human connection, but in the most accessible and practical ways, how to cultivate our capacity to create that connection and thereby empower others to find their best selves.”—John Makransky, author of Awakening through Love All of us have an innate capacity for compassion. We recognize when others are hurting, and we want to help, but we’re not always good at it. There is another way. In The Compassionate Connection, Dr. David Rakel explains how we can strengthen our bonds with others—all the while doing emotional and physical good for ourselves. As founder and director of the University of Wisconsin Integrative Medicine program, Dr. Rakel discovered that we become the most effective helpers when we use the tool of human connection. Drawing on his own research and practice, as well as thirty years of published studies in medicine, sociology, psychology, meditation, and neuroscience, Dr. Rakel "stacks the deck" in favor of healing and introduces the concept of bio-psycho-spiritual authentic awareness. Not only are our bodies and minds connected, but also it has been scientifically proven that our capacity to feel beauty, awe, and compassion enhances our health and wellbeing. In The Compassionate Connection, Dr. Rakel provides an innovative approach to enhancing health in others and strengthening relationships through the art of connecting. These tools guide us to improve our connections—whether between doctor and patient, husband and wife, parent and child, or boss and employee—and live with clarity, wisdom, and good health.
The Complete Book of Questions: 1001 Conversation Starters for Any Occasion
by Garry PooleThis book provides groups with 1,001 engaging and thought-provoking icebreaker questions to start and sustain meaningful conversations.
The Complete Company Policies: Documents and Guidance
by Ian LongThis book is about a much neglected but essential element of the success of any business: company policy. This is a comprehensive guide to determining what policies your company needs, and how to draft and approve the relevant documents and implement them throughout the organization. From anti-bribery laws to data privacy and health and safety, your business is faced with a range of legal and regulatory obligations that must be identified and documented properly. These obligations must be addressed for internal and external stakeholders. The task of identifying and documenting effective policies is an essential step in establishing good corporate governance and ultimately a culture of compliance. These policies in turn provide a solid foundation for the reputation and commercial success of the organization, and form an essential "bridge" between the company’s strategy and the various procedures needed to carry it out. With many useful templates and practical examples, this book will help you to ensure the accuracy and completeness of your policy documents. It covers all areas of your business, including financial reporting, anti-money laundering, anti-fraud, conflicts of interest, data privacy and security, remote working, social media, whistleblowing, and more.This book will be useful to company directors, company secretaries and senior managers, and their advisers, including consultants, auditors, and solicitors. It will be particularly relevant to any business that needs to create or review their policies in light of current regulations and standards.
The Complete Copywriter: The Definitive Guide to Marketing with Words
by Alan BarkerWriting good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.
The Complete Editor
by James Glen Stovall Edward MullinsFilled with abundant exercises, The Complete Editor provides readers with many resources actively learn about copyediting, headline writing, decision-making, relationships with writers, graphic presentations, photo editing and layout and design. It also contains a separate chapter on legal principles that an editor needs to understand. This efficient and well-written text gives readers basic information about the essential topics at hand.
The Complete Guide to Book Marketing
by David ColeCole, a longtime marketing consultant and previously marketing director of Nolo Press, explains why this is, and what authors, publishers, and self-publishers can do to make works stand out in the crowded marketplace. The revised edition includes low-risk strategies for book marketing in a tight economy (such as marketing reprints and backlist titles), discusses strategies for breaking into the education market, and looks at e-book marketing and print-on-demand.
The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book
by Marilyn Ross Sue CollierTake Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: Complete step-by-step guidance on publishing and marketing a book Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you Practical advice on making the decision between offset printing and print-on-demand How to leverage the Internet to create "buzz" and promote your book with killer PR The latest information on e-publishing A detailed marketing plan and timetable to keep you on track Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites Valuable case studies and examples of how other publishers excel An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.
The Complete Idiot's Guide to Book Proposals & Query Letters
by Marilyn Allen Coleen O'SheaInside information from publishing professionals. The Complete Idiot's Guide® to Book Proposals & Query Letters will help writers catch the attention of literary agents with step-by-step instructions on crafting effective queries and proposals for both fiction and non-fiction books that will put them on the road to publication. • The only book on book proposals that also targets a fiction audience • The most comprehensive information on query letters found in any book on writing
The Complete Idiot's Guide to Branding Yourself: Tips and Techniques for Showing Who You Are and What You Can Do
by Ray Paprocki Sherry Beck PaprockiA brand new look at a time-tested business practice Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: • An in-depth understanding of the principles of successful brand building-in any context • Practical tools to build and manage powerful relationships • Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both • Advanced techniques to continually refine your unique personal brand
The Complete Idiot's Guide to Closing the Sale: Close More Sales—Without the Pressure or Manipulation
by Keith RosenTraditional and gimmicky closing techniques are dead. Never be scared or reluctant to ask for the sale again and enjoy the confidence and peace of mind in knowing you have a process that works. Tap into Keith Rosen&’s unique, permission-based approach to having a selling conversation with your prospects that fits your style rather than having to &“pitch and close.&” This book gives you the edge over your competition by showing you, step-by-step, how to get to &“yes&” more often by aligning your selling approach with the prospect&’s preferred buying process and communication style without any pressure, manipulation, or confrontation. You&’ll also get exactly what to say in any selling situation, as well as the dialogue that the world&’s greatest salespeople use to defuse objections, ask for the sale, and close the deal. Plus, more than 100 case studies, templates, and scripts you can use with Keith&’s powerful process-driven selling approach. Discover:- The five steps that make your sales presentations objection-proof. - A step-by-step system that prevents cancellations, improves client retention, and boosts referrals. - Proven, permission-based closing strategies that get more prospects to &“yes.&”- The real reasons for price objections and why dropping your price will lose the sale. - Three steps to defuse every objection, especially the ones you create.- Questions you&’re not asking that turn more prospects into clients. - Effective negotiation strategies. - A proven method to boost your confidence and self-esteem—permanently.
The Complete Idiot's Guide to Coping With Difficult People
by Arlene UhlEasy ways of dealing with difficult people. Psychotherapist Arlene Matthews Uhl offers the most effective strategies for dealing with difficult people—from strangers and co-workers to friends and family—by characterizing the four major types and revealing specific methods to cope with them in every aspect of life. - Jargon-free, practical advice and strategies—for home and at work. - Unique approach based on behavioral patterns, not simply personality types. - Includes tactics on diffusing tense encounters in any situation. - Features tips for &“cutting the cord&” when personal relationships become too difficult.
The Complete Idiot's Guide to Creating a Social Network
by Angela CrockerGet connected The Complete Idiot's Guide® to Creating a Social Network takes reader through the technical aspects of creating a successful site-and addresses the responsibilities involved in running one. • Covers how to build and maintain a website through a white label service such as GroupSite or Ning, and by using customized software for creating one's own network • Addresses such issues as privacy, authenticity, fostering participation, quality versus quantity, moral and ethical guidelines, and much more • Americans now average more than six hours per month on social networks, with an active unique social network audience estimated to be from 149 million—up 29 percent from 2009 • Ad revenue taken in by social networking sites is growing rapidly, and many people and companies are looking for ways to get in on this growth
The Complete Idiot's Guide to Enhancing Self-Esteem
by Mark WarnerYou&’re no idiot, of course. You know there are moments when you have been creative, attractive, and even intelligent. But when it comes to sizing yourself up in the mirror, stepping onto a scale to get weighed, or socializing at a party full of extroverts, you feel like a wallflower that hasn&’t been watered in years. Don&’t just stand there with your head in the sand! The Complete Idiot&’s Guide® to Enhancing Self-Esteem shows you how to break through negativity, open yourself to risk and change, and move toward a richer and more integrated life. In this Complete Idiot&’s Guide®, you get: • Straightforward questions that will inspire you to look deeper within yourself. • Self-quizzes that will help you see the &“real you&” more clearly. • Inspirational thoughts and poems. • Insights drawn from the experiences of others. • Common-sense advice on what to do when feeling insecure.
The Complete Idiot's Guide to Enhancing Your Social IQ: Simple Strategies for Developing Your “Social Brain”
by Gregory P. KorgeskiSimple steps to connecting with others. Now readers can raise their social intelligence quotient with a little self-knowledge and practice. Beginning with a series of short quizzes that generate a personal social profile, this guide explains how readers can enhance their ability to create and sustain mutually enriching relationships, make friends, and build a rich social network. • &“Social intelligence&” is the new buzz word in the psychology of relationships. • Includes social personality quizzes. • Hot, new self-help topic. • Author Gregory Korgeski, PhD, has more than 30 years of experience as a licensed psychologist.