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The Content Analysis Guidebook
by Kimberly A. NeuendorfContent analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
The Content Analysis Guidebook
by Kimberly A. NeuendorfContent analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
The Content Trap: A Strategist's Guide to Digital Change
by Bharat Anand"As Bharat Anand shows in this eminently readable book, connections are now more important than content."--Daniel H. Pink, author of Drive and To Sell Is Human Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.Advance praise for The Content Trap"As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils."--Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human"A very smart book--creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear."--Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin"Bharat Anand has written the rarest of books, one that combines deep strategic insight with great practical impact. The Content Trap is both a delight to read and the essential book for understanding today's digital revolution. In the process, Anand debunks the conventional wisdom time and time again; his insights are sharp, perceptive, and strikingly original."--David Garvin, C. Roland Christensen Professor of Business Administration, Harvard Business School"'Content is king' may once have been true, but favoring content over connections will only get you dethroned today. In clear and compelling prose, Anand shows us how to lay the strategy groundwork to thrive in an increasingly connected world. Understanding the Content Trap is the true solution to your digital dilemma!"--Barry Nalebuff, Milton Steinbach Professor, Yale School of Management, co-author of Why Not? and Co-opetition, and co-founder of Honest TeaFrom the Hardcover edition.
The Contentious Public Sphere: Law, Media, and Authoritarian Rule in China
by Ya-Wen LeiSince the mid-2000s, public opinion and debate in China have become increasingly common and consequential, despite the ongoing censorship of speech and regulation of civil society. How did this happen? In The Contentious Public Sphere, Ya-Wen Lei shows how the Chinese state drew on law, the media, and the Internet to further an authoritarian project of modernization, but in so doing, inadvertently created a nationwide public sphere in China—one the state must now endeavor to control. Lei examines the influence this unruly sphere has had on Chinese politics and the ways that the state has responded.Using interviews, newspaper articles, online texts, official documents, and national surveys, Lei shows that the development of the public sphere in China has provided an unprecedented forum for citizens to influence the public agenda, demand accountability from the government, and organize around the concepts of law and rights. She demonstrates how citizens came to understand themselves as legal subjects, how legal and media professionals began to collaborate in unexpected ways, and how existing conditions of political and economic fragmentation created unintended opportunities for political critique, particularly with the rise of the Internet. The emergence of this public sphere—and its uncertain future—is a pressing issue with important implications for the political prospects of the Chinese people.Investigating how individuals learn to use public discourse to influence politics, The Contentious Public Sphere offers new possibilities for thinking about the transformation of state-society relations.
The Contest over National Security: FDR, Conservatives, and the Struggle to Claim the Most Powerful Phrase in American Politics
by Peter RoadyA new history shows how FDR developed a vision of national security focused not just on protecting Americans against physical attack but also on ensuring their economic well-being—and how the nascent conservative movement won the battle to narrow its meaning, durably reshaping US politics.Americans take for granted that national security comprises physical defense against attacks. But the concept of national security once meant something more. Franklin Roosevelt’s vision for national security, Peter Roady argues, promised an alternate path for the United States by devoting as much attention to economic want as to foreign threats. The Contest over National Security shows how a burgeoning conservative movement and power-hungry foreign policy establishment together defeated FDR’s plans for a comprehensive national security state and inaugurated the narrower approach to national security that has dominated ever since.In the 1930s, Roosevelt and his advisors, hoping to save the United States from fascism and communism, argued that national security entailed protection from both physical attack and economic want. Roosevelt’s opponents responded by promoting a more limited national security state privileging military defense over domestic economic policy. Conservatives brought numerous concerns to bear through an enormous public relations offensive, asserting not just that Roosevelt’s plans threatened individual freedom but also that the government was less competent than the private sector and incapable of delivering economic security.This contest to define the government’s national security responsibilities in law and in the public mind, Roady reveals, explains why the United States developed separate and imbalanced national security and welfare states, with far-reaching consequences. By recovering FDR’s forgotten vision, Roady restores a more expansive understanding of national security’s meanings as Americans today face the great challenges of their times.
The Controversialist: Arguments with Everyone, Left Right and Center
by Martin PeretzFrom his deep involvement in the civil rights and anti-war movements of the 1960s to his almost forty years at the head of the New Republic, Martin Peretz traces his personal history alongside those of the cultural and political centers—Harvard, Wall Street, Washington—in which he was a key player for decades.From 1974 to 2012, during his years as publisher and editor-in-chief of the New Republic, Martin Peretz was a familiar presence on the political scene. In its time under his leadership, the magazine was always fresh, erudite, contrarian, and brave. Anyone interested in finding out the most distinctive expert takes on the issues that mattered—whether they be domestic or international, cultural or political—knew that the New Republic was required reading. The Controversialist begins in a vibrant but tragedy-stricken community of Yiddish Jews in his native Bronx and takes Peretz, blessed with that rare trait of always being in the right place at the right time, into the same rooms as some of the most prominent writers, thinkers, businessmen, activists, and politicians of the twentieth and twenty-first centuries. Peretz&’s insights into his relationships with these men and women—many of them his students, teachers, colleagues, friends, and, of course, enemies—are both original and illuminating. Through his examination of the personalities, not least his own, at the center of the events that have defined the postwar and neoliberal decades, Peretz makes a rich and compelling argument for the ideals that have been the focus of his life: liberalism, democracy, and Zionism. In revisiting this rich life, he considers, too, what will come next now that those ideals are no longer assured.
The Conversation Company: Boost Your Business Through Culture, People and Social Media
by Steven Van BelleghemResearch shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (The Middle Range Series)
by Catherine TurcoA fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace. Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.
The Conversations: 66 Reasons to Start Talking
by Olivia FaneWe've all known the heady thrill of a conversation that goes on all night. Once we had opinions on everything but as life becomes more humdrum we often lose that passion. Sometimes we can't remember what we really think at all.This brilliant book encourages us all to think anew. Olivia Fane provides the starting points for 66 conversations to be had with a partner, friend, stranger or simply with ourselves. These thought-provoking and stimulating short discussions on happiness, vanity, infidelity, education and more, ask you the questions that will help you get to know those with whom you share your life.Whether you agree or vehemently disagree, The Conversations provides endless food for thought and a surprising window onto some of the big subjects that define who we are and how we live.
The Cooper's Wife Is Missing
by Joan Hoff Marian YeatesIn 1895 twenty-six-year-old Bridget Cleary disappeared from her cottage in rural County Tipperary and remained missing for several days. At last her body was discovered, bent, broken, and badly burned in a shallow grave. Within a few days, her unimaginable story came to light: for almost a week before her death she had been confined, starved, threatened, physically and verbally abused, exorcised, and finally burned to death by her husband, father, aunt, cousins, and neighbors, who had collectively confused a simple flu with possession by the fairies. In The Cooper's Wife Is Missing, Joan Hoff and Marian Yeates try to make sense of this outlandish, unfathomable, medieval "trial" and murder. Drawing on firsthand accounts, contemporary newspaper reports, police records, trial testimony, and a rich wealth of folklore, they weave a mesmerizing fireside tale of magic, madness, and mystery. This is narrative history at its evocative best.
The Copyeditor's Handbook: A Guide For Book Publishing And Corporate Communications With Exercises And Answer Keys
by Amy EinsohnUnstuffy, hip, and often funny, The Copyeditor’s Handbook: A Guide for Book Publishing and Corporate Communications has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. <P><P>This third edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. <P><P>The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn’t make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. <P><P> The Copyeditor’s Workbook: Exercises and Tips for Honing Your Editorial Judgment—a new companion to the Handbook—offers comprehensive and practical training in the art of copyediting for both aspiring and experienced editors. More than forty exercises of increasing difficulty and length, covering a range of subject matter, enable you to advance in skill and confidence. <P><P>Detailed answer keys and explanations offer a grounding in editorial basics, appropriate usage choices for different contexts and audiences, and advice on communicating effectively and professionally with authors and clients. Whether the exercises are undertaken alone or alongside the new edition of The Copyeditor’s Handbook, they provide a thorough workout in the essential knowledge and skills required of contemporary editors.
The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications
by Amy Einsohn Marilyn SchwartzThe new, updated edition of the handbook that should be on every copyeditor's desk. Unstuffy, hip, and often funny , The Copyeditor's Handbook has become an indispensable resource both for new editors and for experienced hands who want to refresh their skills and broaden their understanding of the craft of copyediting. <p><p>This fourth edition incorporates the latest advice from language authorities, usage guides, and new editions of major style manuals, including The Chicago Manual of Style. It registers the tectonic shifts in twenty-first-century copyediting: preparing text for digital formats, using new technologies, addressing global audiences, complying with plain language mandates, ensuring accessibility, and serving self-publishing authors and authors writing in English as a second language. <p><P>The new edition also adds an extensive annotated list of editorial tools and references and includes a bit of light entertainment for language lovers, such as a brief history of punctuation marks that didn't make the grade, the strange case of razbliuto, and a few Easter eggs awaiting discovery by keen-eyed readers. The fourth edition features updates on - the transformation of editorial roles in today's publishing environment - new applications, processes, and protocols for on-screen editing - major changes in editorial resources, such as online dictionaries and language corpora, new grammar and usage authorities, online editorial communities, and web-based research tools. <p><p>When you're ready to test your mettle, pick up The Copyeditor's Workbook: Exercises and Tips for Honing Your Editorial Judgment, the essential new companion to the handbook.
The Copyright Handbook
by Stephen Fishman J. D.This must-have handbook for writers and artists provides every necessary form to protect written expression under U. S. and international copyright law. With step-by-step instructions, it illustrates how to: register a written work with the copyright office determine what works can be protected transfer copyright ownership define and avoid infringement maintain electronic publishing rights This edition is completely updated to provide the latest case law and copyright regulations, including updates on all the latest cases and changes to copyright law and on electronic ling.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
by Robert W. BlyThe classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
The Corporate Lattice
by Molly Anderson Cathleen BenkoWith roots planted firmly in the industrial age, the corporate ladder has been the metaphor used to describe the prevailing one-size-fits-all model for success. At its heart, the ladder is derived from inflexible, hierarchical, organization models in which prestige, individual rewards, information flow, power and influence are tied to the rung each employee occupies. Yet the workplace as we know it is in transition -- evolving away from the linear, one-size-fits-all model of the corporate ladder toward a multidimensional approach that Cathy Benko calls the corporate lattice.This book will serve to widen an organization's strategic lens, representing a fundamentally new way to work and run a company. It offers a framework to help senior leaders and HR directors harness the talent in their company in a way that provides a strategic advantage, not only for recruiting but also for achieving and maintain better individual performance.In the bestselling book Mass Career Customization (Harvard Business Press/2007), Cathy Benko and Deloitte provided the breakthrough MCC dashboard for understanding the important variables of individual employees' career-life profiles, but she also coined a new metaphor -- the corporate lattice -- as a way to think about the changed career landscape. This book delves much deeper into the power of the lattice for organizations, fully exploring its contours and applying it to real-life practice throughout a company.It explores how the corporate lattice model creates value by:1. Ensuring a flow of talent into and through the organization. 2. Increasing the efficiency of and return on organizational investments. 3. Improving financial and operating results through greater employee engagement.The three-part framework of the book presents specific ways managers and organizations can use The Corporate Lattice to manage talent, measure results, collaborate across teams, engage employees, and reor"
The Correspondence of Sir Walter Scott and Charles Robert Maturim (Routledge Revivals)
by Fannie E. Ratchford William H. McCarthyOriginally published in 1937, The Correspondence of Sir Walter Scott and Charles Robert Maturin contains twenty-two letters presenting a penetrating and vivid self-portrait of Sir Walter Scott. Scott's patronage of Maturin, this impecunious Irish author, giving him wise advice, lending encouragement in his work and at times badly needed financial assistance, extended over a period of twelve years to the time of Maturin's death, and his kind subsequent letters, written to Maturin's family, in the midst of his own great financial troubles, bring to a fitting close this single unit in Scott's rich social life. Since the two men never met, the whole relationship was built up through thier literary work and their letters to each other, displayed in this volume.
The Correspondents: Six Women Writers on the Front Lines of World War II
by Judith MackrellThe riveting, untold history of a group of heroic women reporters who revolutionized the narrative of World War II—from Martha Gellhorn, who out-scooped her husband, Ernest Hemingway, to Lee Miller, a Vogue cover model turned war correspondent. "Thrilling from the first page to the last." —Mary Gabriel, author of Ninth Street WomenOn the front lines of the Second World War, a contingent of female journalists were bravely waging their own battle. Barred from combat zones and faced with entrenched prejudice and bureaucratic restrictions, these women were forced to fight for the right to work on equal terms with men. The Correspondents follows six remarkable women as their lives and careers intertwined: Martha Gellhorn, who got the scoop on Ernest Hemingway on D-Day by traveling to Normandy as a stowaway on a Red Cross ship; Lee Miller, who went from being a Vogue cover model to the magazine&’s official war correspondent; Sigrid Schultz, who hid her Jewish identity and risked her life by reporting on the Nazi regime; Virginia Cowles, a &“society girl columnist&” turned combat reporter; Clare Hollingworth, the first English journalist to break the news of World War II; and Helen Kirkpatrick, the first woman to report from an Allied war zone with equal privileges to men. From chasing down sources and narrowly dodging gunfire to conducting tumultuous love affairs and socializing with luminaries like Eleanor Roosevelt, Picasso, and Man Ray, these six women are captured in all their complexity. With her gripping, intimate, and nuanced portrait, Judith Mackrell celebrates these courageous reporters who risked their lives for the scoop.
The Counselor and the Law: A Guide to Legal and Ethical Practice (Seventh Edition)
by Anne Marie Wheeler Burt BertramIn this seventh edition of The Counselor and the Law, each chapter has been updated to reflect changes in the 2014 ACA Code of Ethics, findings of recent court cases, and new federal and state legislation. Attorney Nancy Wheeler and Burt Bertram, a private practitioner and counselor educator, provide a comprehensive overview of the law as it pertains to counseling practice; an in-depth look at counselors legal and ethical responsibilities; and an array of risk management strategies. Written in a clear and engaging style, this text is not only a widely used and respected resource for students, it also provides real answers for clinicians who are challenged daily to act in the best interest of their clients while minimizing the chances of becoming involved in an ethical or legal complaint. The issues surrounding civil malpractice liability, licensure board complaints, confidentiality, duty to warn, suicide and threats of harm to self, professional boundaries, records and documentation, and managing a counseling practice are addressed in detail.
The Country Formerly Known as Great Britain
by Ian JackIn this selection from over twenty years of reporting and writing, Ian Jack sets out to deal with contemporary Britain - from national disasters to football matches to obesity - but is always drawn back in time, vexed by the question of what came first. In 'Women and Children First', watching the film Titanic leads into an investigation into the legend of Wallace Henry Hartley, the famous band leader of the doomed liner, while 'The 12.10 to Leeds', a magnificent report on the Hatfield rail crash, begins its hunt for clues in the eighteenth century in the search for those responsible. Further afield, he finds vestiges of a vanished Britain in the Indian subcontinent, meeting characters like maverick English missionary and linguist William Carey, credited with importing India's first steam engine.Full of the style, knowledge and intimacy that makes his work so special, this collection is the perfect introduction to the work of one of the country's finest writers.
The Couple's Guide to Love and Understanding: Learn to Reconnect with Simple Exercises and Activities
by Sonya Jensen LMFTBuild stronger communication and a brighter future together with this guide to reconnecting as a couple.Every couple has trouble connecting sometimes. We all have our own personalities and experiences that affect how we communicate, which means finding the best way to stay on the same page just takes a little practice! This workbook is filled with advice and activities to help you have honest conversations, overcome conflicts, and become closer and happier than ever.How to talk to your partner — Learn what it means to communicate effectively—like understanding each other's communication style, listening attentively, and keeping an open mind.Ongoing relationship skills — Try out checklists, journal entries, and exercises (with space for both of you to respond) that put your new knowledge into practice.You're in this together — Find guidance that works for any couple, no matter their background or lifestyle, along with stories from other couples that have used these techniques with great success!Grow closer to your partner through this supportive couple's therapy workbook.
The Covid-19 Pandemic as a Challenge for Media and Communication Studies (Routledge Research in Cultural and Media Studies)
by Katarzyna Kopecka-PiechThis truly interdisciplinary volume brings together a diverse group of scholars to explore changes in the significance of media and communication in the era of pandemic. The book answers two interrelated questions: how media and communication reality changed during the first wave of the COVID-19 pandemic, and how media and communication were effectively studied during this time. The book presents changes in media and communication in three areas: media production, media content, and media usage contexts. It then describes the theoretical and practical, methodological, technical, organizational, and ethical challenges in conducting research in circumstances of sudden change in research conditions, emergency situations and developing crises. Drawing on various theoretical studies and empirical research, the volume illustrates the principles and results of applying diverse research methods to the changing role of media in a pandemic and offers good practices and guidance to address the problems in implementing research projects in a time of sudden difficulties and challenges. This diverse and interdisciplinary book will be of significance to scholars and researchers in media studies, communication studies, research methods, sociology, anthropology, and cultural studies.
The Craft of Criticism: Critical Media Studies in Practice
by Mary Celeste Kearney Michael KackmanWith contributions from 30 leading media scholars, this collection provides a comprehensive overview of the main methodologies of critical media studies. Chapters address various methods of textual analysis, as well as reception studies, policy, production studies, and contextual, multi-method approaches, like intertextuality and cultural geography. Film and television are at the heart of the collection, which also addresses emergent technologies and new research tools in such areas as software studies, gaming, and digital humanities. Each chapter includes an intellectual history of a particular method or approach, a discussion of why and how it was used to study a particular medium or media, relevant examples of influential work in the area, and an in-depth review of a case study drawn from the author's own research. Together, the chapters in this collection give media critics a complete toolbox of essential critical media studies methodologies.
The Craft of Science Writing: Selections from “The Open Notebook,” Expanded Edition (Chicago Guides to Writing, Editing, and Publishing)
by Siri CarpenterA deeply sourced, inclusive guide to all aspects of science writing with contributions from some of the most skilled and award-winning authors working today. Science writing has never been so critical to our world, and the demands on writers have never been greater. On any given day, a writer might need to explain the details of AI, analyze developments in climate change research, or serve as a watchdog helping to ensure the integrity of the scientific enterprise. At the same time, writers must spin tales that hook and keep readers, despite the endless other demands on their attention. How does one do it? The Craft of Science Writing is the authoritative guide. With pieces curated from the archives of science writers’ go-to online resource, The Open Notebook, this book explores strategies for finding and shaping story ideas, pitching editors, and building a specialty in science writing. It delves into fundamental skills that every science writer must learn, including planning their reporting; identifying, interviewing, and quoting sources; organizing interview notes; and crafting stories that engage and inform audiences. This expanded edition includes new introductory material and nine new essays focusing on such topics as how to establish a science beat, how to find and use quotes, how to critically evaluate scientific claims, how to use social media for reporting, and how to do data-driven reporting. In addition, there are essays on inclusivity in science writing, offering strategies for eradicating ableist language from stories, working with sensitivity readers, and breaking into English-language media for speakers of other languages. Through interviews with leading journalists offering behind-the-scenes inspiration as well as in-depth essays on the craft offering practical advice, readers will learn how the best science stories get made, from conception to completion. Contributors: Humberto Basilio, Siri Carpenter, Jeanne Erdmann, Dan Ferber, Tina Casagrand Foss, Geoffrey Giller, Laura Helmuth, Jane C. Hu, Alla Katsnelson, Roxanne Khamsi, Betsy Ladyzhets, Jyoti Madhusoodanan, Amanda Mascarelli, Robin Meadows, Kate Morgan, Tiên Nguyễn, Michelle Nijhuis, Aneri Pattani, Rodrigo Pérez Ortega, Mallory Pickett, Kendall Powell, Tasneem Raja, Sandeep Ravindran, Marion Renault, Julia Rosen, Megha Satyanarayana, Christina Selby, Knvul Sheikh, Abdullahi Tsanni, Alexandra Witze, Katherine J. Wu, Wudan Yan, Ed Yong, Rachel Zamzow, Sarah Zhang, and Carl Zimmer
The Creative Economy: How People Make Money from Ideas
by John HowkinsCreativity is the fastest growing business in the world.Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:Invent yourself. Be unique.Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa.Learn endlessly: borrow, reinvent and recycle.Know when to break the rules.Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
The Creative Person's Website Builder: How to Make a Pro Website Yourself Using Word Press and Other Easy Tools
by Alannah MooreYour website is the face that your creative endeavours show to the world, and you owe it to yourself to make it the most inviting and user-friendly site on the web. With The Creative Person's Website Builder, you'll learn how to create a site from scratch, or massively improve what you already have, quickly and economically.Tailor-made for creative professionals, artists and entrepreneurs, this book offers step-by-step solutions to constructing a site that looks great, works smoothly, and drives visitor numbers up.