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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
by Lisa Cron&“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.&”—Seth Godin, author of The Practice A step-by-step guide to using the brain&’s hardwired need for story to achieve any goal, from the author of Wired for Story Whether you&’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn&’t just one way to persuade. It&’s the way. It&’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.That is the power of story. Use it wisely.
Story Play: Building Language and Literacy One Story at a Time
by Mary Jo HuffWhen a story comes to "The End" it does not have to be the end of the story. Instead, teachers can continue the learning with activities and experiences to promote conversation about that story. Story Play encourages even the most inexperienced teacher, librarian, child care professional, or family member to become a storyteller with ideas for expanding stories into meaningful learning experiences. With stories, poems, songs, chants, and fingerplays, as well as ideas for working with puppets and props, Story Play brings all the fun of storytelling into the classroom in new ways. These easy-to-follow ideas focus on literacy skills and are perfect for engaged, active learning.
Story S-t-r-e-t-c-h-e-r-s for the Primary Grades, Revised: Activities to Expand Children's Books, Revised Edition
by Shirley Raines Brian Scott SmithThere is nothing that children love more than a good story. Story S-t-r-e-t-c-h-e-r-s for the Primary Grades, Revised connects 90 of the best children's books to early learning centers, stretching each story five ways with lively and entertaining activities that heighten reading readiness, sharpen comprehension skills, and expand the excitement of story time. Pulling the best stories from the original books, this new edition also features new children's books as well as old favorites, refreshed activities, and online references for expanding story experiences.
The Story So Far: What We Know About the Business of Digital Journalism (Columbia Journalism Review Books)
by Bill Grueskin Ava Seave Lucas GravesBill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations-some of which were founded over a century ago and others established only in the past year or two-and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.
Story Telling in Business: The Authentic and Fluent Organization
by Janis FormanStorytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
A Story to Save Your Life: Communication and Culture in Migrants' Search for Asylum
by Sarah BishopA young woman flees violence in Mexico and seeks protection in the United States—only to be trafficked as a domestic worker in the Bronx. A decorated immigration judge leaves his post when the policies he proudly upheld capsize in the wake of political turmoil. A Gambian translator who was granted asylum herself talks with other African women about how immigration officers expect victims of torture to behave. A border patrol officer begins to question the training that instructs him to treat the children he finds in the Arizona desert like criminals.Through these and other powerful firsthand accounts, A Story to Save Your Life offers new insight into the harrowing realities of seeking protection in the United States. Sarah C. Bishop argues that cultural differences in communication shape every stage of the asylum process, playing a major but unexamined role. Migrants fleeing persecution must reconstruct the details of their lives so governmental authorities can determine whether their experiences justify protection. However, Bishop shows, many factors influence whether an applicant is perceived as credible, from the effects of trauma on the ability to recount an experience chronologically to culturally rooted nonverbal behaviors and displays of emotion. For asylum seekers, harnessing the power of autobiographical storytelling can mean the difference between life and death. A Story to Save Your Life emphasizes how memory, communication, and culture intertwine in migrants’ search for safety.
Storycatcher: Making Sense of Our Lives Through the Power and Practice of Story
by Christina BaldwinStory is the heart of language. Story emotionally moves us to love and hate and can motivate us to change the whole course of our lives. Story can lift us beyond the borders of our individuality to imagine realities of other people, times, and places; to empathize with other beings; to extend our supposing far into the universe. Storytelling - both oral tradition and written word - is the foundation of being human. In her powerful new book, Christina Baldwin, one of the visionaries who started the personal writing movement, explores the vital necessity of re-creating a sacred common ground for each other's stories. Each chapter in Storycatcher is carried by a fascinating tale - about people, family, or community - intertwined with practical instruction about the nature of story, how it works and how we can practise it in our lives. The art of storycatching invites us to spend time speaking and listening, writing and reading, reclaiming the meaning missing from our lives. This book passionately calls for humanity to hang on to its voice, its love of reading and writing, and its understanding that story is our soul. Whether exploring the personal stories revealed in our private journals, the stories of family legacy, the underlying stories that drive our organizations, or the stories that define our broadest definitions of identity, Christina encourages us all to become storycatchers - people who value story and find ways in the midst of everyday life to practise storytelling. Baldwin shows us how new stories lay the framework for a new world.
Storycraft, Second Edition: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
by Jack HartJack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.
Storycraft, Second Edition: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
by Jack HartJack Hart, master writing coach and former managing editor of the Oregonian, has guided several Pulitzer Prize–winning narratives to publication. Since its publication in 2011, his book Storycraft has become the definitive guide to crafting narrative nonfiction. This is the book to read to learn the art of storytelling as embodied in the work of writers such as David Grann, Mary Roach, Tracy Kidder, and John McPhee. In this new edition, Hart has expanded the book’s range to delve into podcasting and has incorporated new insights from recent research into storytelling and the brain. He has also added dozens of new examples that illustrate effective narrative nonfiction. This edition of Storycraft is also paired with Wordcraft, a new incarnation of Hart’s earlier book A Writer’s Coach, now also available from Chicago.
StoryMaking: The Maker Movement Approach to Literacy for Early Learners
by Michelle Kay Compton Robin Chappele ThompsonAfter studying the current research on literacy learning for young children, delving into the beliefs and schools of Reggio Emilia, and discovering the Maker Movement, the authors created StoryMaking. With great success, they implemented it in their diverse and large public school district. StoryMaking shares the processes, first steps, next steps, use for materials, and lessons learned so teachers can implement their versions in their classrooms. The book shares practical suggestions, student samples, photographs, anchor charts, and other forms of documentation.
Storynomics: Story-Driven Marketing in the Post-Advertising World
by Robert Mckee Thomas GeraceBased on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success.Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.
Storyshowing: How to Stand Out from the Storytellers
by Sam CawthornTake your audience on a journey to leave a more lasting impact Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking. No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before. Share more powerful stories using a simple 5-step method Build confidence, influence others and make a deeper connection Be more persuasive in presentations, pitches, calls and talks Transform the way people think by inviting them inside your story The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.
Storytellers: Questions, Answers and the Craft of Journalism
by Leigh SalesHighly respected ABC anchor, bestselling author and hit podcaster Leigh Sales interviews the cream of Australian journalists about their craft – how (and why) they bring us the stories that inform our lives. Leigh Sales is one of Australia&’s most accomplished journalists, having anchored the ABC&’s flagship 7.30 program for twelve years. She has been a foreign correspondent, hosted Lateline and anchored numerous elections for the ABC. In this book, she turns her interviewing skills onto her own profession, those usually asking the questions: the journalists. In ten sections – from News Reporting to Editing, via Investigative, Commentary and of course Interviewing – Sales takes us on a tour of the profession, letting the leaders in their field talk direct to us about how they get their leads, survive in war zones, write a profile, tell a story with pictures, and keep the show on the road. A who&’s-who of Australian journalism – including Lisa Millar, Kate McClymont, Hedley Thomas, Trent Dalton, Benjamin Law, Tracy Grimshaw, Richard Fidler, David Speers, Stan Grant, Niki Savva, Waleed Aly, Annabel Crabb, Karl Stefanovic and Mia Freedman – talk candidly about their greatest lessons and their trade secrets. A fascinating insight into a vital and much-misunderstood profession, Storytellers is a book for anyone who&’s ever wanted to be a journalist, or even just wondered how the news gets made.
Storytelling
by Annika SchachDas Buch pr#65533;sentiert eine textlinguistische Analyse von Texten zur Unternehmensgeschichte und widmet sich dem vielzitierten Storytelling-Trend. Anhand von Textexemplaren der DAX30-Unternehmen werden die Textfunktion, Themenentfaltung und Formulierungsspezifika untersucht. Ein besonderer Schwerpunkt liegt in der Fragestellung, inwieweit Narration als Vertextungsstrategie verwendet wird und wie sich die Textexemplare in einer Typologie beschreiben lassen. Die Arbeit stellt zudem einen Bezug zum medienwissenschaftlichen Framing-Ansatz her.
Storytelling: Critical And Creative Approaches
by Jan Shaw Philippa Kelly L. E. SemlerThis collection uses the concept of 'story' to connect literary materials and methods of analysis to wider issues of social and political importance. Drawing on a range of texts, themes include post-colonial literatures, history in literature, old stories in contemporary contexts, and the relationship between creativity and criticism.
Storytelling and Market Research: A Practical User Guide
by C. Frederic JohnShowing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has mushroomed in recent years, there can be confusion about what decision-makers mean by "stories." Leading market research expert C. Frederic John eliminates this confusion by defining four specific types of story in the business arena, and providing a series of "how-to" guides for generating effective solutions when communicating learning and other information. This book is the first to emphasize the needs of the report reader or presentation audience. Drawing on examples from ancient and modern literature, drama, opera, and other arts, this book will help today’s (and tomorrow’s) market research professionals to thrive in a world demanding insights, real-world recommendations, and more relevant deliverables.
Storytelling and the Future of Organizations: An Antenarrative Handbook (Routledge Studies in Management, Organizations and Society)
by David M. BojeStorytelling is part of social action and interaction that actually shapes the future of organizations. Organization and management studies have overwhelmingly focused to date on rational narrative structures with beginnings, middles, and ends, where narrative has proved to be a handy concept in qualitative studies. Far less attention is given however to the more spontaneous and ‘non-staged’ storytelling that occurs in organizations. Storytelling and the Future of Organizations explores the science and practice of ‘antenarrative’ because that is how the future of organization is shaped. Antenarrative is a term invented by David M. Boje in 2001, and is defined as a ‘bet on the future,’ as ‘before’ narrative linearity, coherence, and stability sets in. Antenarrative is all about ’prospective sensemaking,’ betting on the future before narrative retrospection fossilizes the past. Antenarrative storytelling is therefore agential in ways that traditional narratology has yet to come to grips with. This handbook contribution is bringing together a decade of scholarship on ‘antenarrative.’ It is the first volume to offer such a varied but systematic examination of non-traditional narrative inquiry in the management realm, organizing and developing its approach, and providing new insights for management students and scholars.
The Storytelling Animal: How Stories Make Us Human
by Jonathan Gottschall&“Insightful...draws from disparate corners of history and science to celebrate our compulsion to storify everything around us.&”—The New York Times Book Review Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has remained an undiscovered and unmapped country. It&’s easy to say that humans are &“wired&” for story, but why? In this delightful, original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life&’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival. Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic? Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more &“truthy&” than true. National myths can also be terribly dangerous: Hitler&’s ambitions were partly fueled by a story. But as Gottschall shows, stories can also powerfully change the world for the better. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us. &“Lively.&”—San Francisco Chronicle &“Absorbing.&”—Minneapolis Star Tribune &“One of my favorite evolutionary psych writers—always insightful and witty.&”—Steven Pinker
The Storytelling Code: 10 Simple Rules to Shape and Tell a Brilliant Story
by Dana NorrisUnlock the tales within you—unleash the power of storytelling Everyone loves a good story—but how do you turn a fun anecdote into one for the books? Whether you're hoping to impress others during a job interview, trying out stand-up, or giving a hilarious wedding speech, The Storytelling Code provides step-by-step help on crafting your narrative, as well as simple exercises to put those public speaking skills into practice. Master the art of storytelling using 10 easy-to-follow rules to help you shape your story and share it confidently. Humorous advice will give you the courage to tell stories in your everyday life, and the unique exercises will demonstrate how to set a goal for each tale, gather the best materials, keep your audience engaged, and more. The Storytelling Code includes: Tell-tale heart—Release your inner storyteller using 10 easy-to-follow rules, including advice for identifying a narrative goal, shaping a plot, and more. Gift of gab—Find the confidence to go live through courage-building tips that make sure you're capturing and connecting with your audience. Pen to paper—Get those creative writing juices flowing with fill-in writing prompts and insightful checklists to prep you for everyday storytelling situations. Make every story mic drop-worthy with The Storytelling Code.
Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More
by Ross BergerWant to know what it’s like to write for a theme park attraction? Or an interactive toy? Or for a virtual reality game? Wait – those tell stories? And there are jobs for people to write them? Thanks to technology, interactive products and live experiences can now engage us with memorable characters and exciting adventures that were once only destined for the cinema. Storytelling for New Technologies and Platforms: A Writer’s Guide to Theme Parks, Virtual Reality, Board Games, Virtual Assistants, and More is a handbook for writers, students, producers, teachers, scholars, career changers, early tech adopters, and just about anyone who loves story and technology. As a collection of articles from some of the best creative writers in their medium, this book will prepare content creators of tomorrow to tackle some of today's most exhilarating creative challenges found on a screen ... or off! Key Features: Expert advice from several industry professionals who have worked for some of the world’s biggest tech and interactive companies. Best practices that not only guide writers on how to apply their craft to new fields, but also prepare them for the common ambiguity they will find in corporate and start-up environments. Breakdown of platforms that shows how tech capabilities can fulfill content expectations and how content can fulfill tech expectations. Basic storytelling mechanics customized to today’s popular technologies, live experiences, and traditional game platforms.
Storytelling for Sustainability: Deepening the Case for Change
by Jeff LeinaweaverStorytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what’s my storyline?
The Storytelling Hero: Speaking for Powerful Communication
by Stewart Bewley"Full of practical steps that everyone can use to become a compelling storyteller."—Steve Pierce, Deputy Managing Director and Chief HR Oficer, Hitachi, Europe "Raw and actionable, but with a dreamer's heart, 'The Storytelling Hero' helps even the most reluctant presenter find their voice, while Stew Bewley weaves through his own story to help us think carefully about message and motivation, humanity and heroes."—Aimee Riordan, Senior Communications Manager and reader, writer, storyteller at Microsoft Make your next speech one to remember With expert guidance from veteran public speaking coach Stewart Bewley, you'll discover how to gain the confidence needed to become a phenomenal public speaker. Using simple tools and techniques you can apply every time you speak to a group or an individual, The Storytelling Hero will show you how to: Eliminate self-limiting beliefs that hold you back Find the confidence you need to command a room Establish a memorable and impressive presence Improve your cadence, rhythm and style Connect with your next audience Transform your ability to communicate your ideas, capture attention, and make a positive impression. The Storytelling Hero shows you how to hold an audience in the palm of your hand, one actionable step at a time.
Storytelling im Vertrieb: Eine Schritt-für-Schritt-Blaupause für gewinnende B2B-Verkaufs-Gespräche
by Oliver GrytzmannWie Sie als Vertriebler mit der richtigen Story und den passenden Bildern zum Vertragsabschluss kommen, erfahren Sie in diesem Praxis-Ratgeber. Für Vertriebler wie Sie hat Oliver Grytzmann diese Schritt-für-Schritt-Anleitung geschrieben. In „Storytelling im Vertrieb“ zeigt er Ihnen an zahlreichen Beispielen, wie Sie mit Storytelling klare mentale Bilder in die Köpfe der Entscheider setzen – bei Außendienst-Einsätzen, Entscheider- und Einkaufsgremien, Vorträgen vor Fachpublikum und bei einem Pitch. Mithilfe dieser mentalen Bilder verstehen Entscheider Ihr Produkt bzw. Ihre Dienstleistung schneller und besser, weil Bilder im Kopf hängen bleiben und Entscheider zu einer Story viel leichter eine emotionale Bindung aufbauen. Drei Vorteile, mit denen Sie als Vertriebler zum Vertragsabschluss kommen. Lernen und erleben Sie: Aus welchen Grundelementen ein mentales Bild besteht.Wie die Struktur einer guten Vertriebs-Story aussieht.Wie Sie diese Struktur in packende Worte fassen können.Welche alternativen Formen des Vertriebs-Storytelling es gibt.Konkrete Anleitungen, wie Sie bereits mit Ihrem Auftreten eine Story erzählen.
Storytelling in Opera and Musical Theater (Musical Meaning and Interpretation)
by Nina PennerStorytelling in Opera and Musical Theater is the first systematic exploration of how sung forms of drama tell stories. Through examples from opera's origins to contemporary musicals, Nina Penner examines the roles of character-narrators and how they differ from those in literary and cinematic works, how music can orient spectators to characters' points of view, how being privy to characters' inner thoughts and feelings may evoke feelings of sympathy or empathy, and how performers' choices affect not only who is telling the story but what story is being told. Unique about Penner's approach is her engagement with current work in analytic philosophy. Her study reveals not only the resources this philosophical tradition can bring to musicology but those which musicology can bring to philosophy, challenging and refining accounts of narrative, point of view, and the work-performance relationship within both disciplines. She also considers practical problems singers and directors confront on a daily basis, such as what to do about Wagner's Jewish caricatures and the racism of Orientalist operas. More generally, Penner reflects on how centuries-old works remain meaningful to contemporary audiences and have the power to attract new, more diverse audiences to opera and musical theater. By exploring how practitioners past and present have addressed these issues, Storytelling in Opera and Musical Theater offers suggestions for how opera and musical theater can continue to entertain and enrich the lives of 21st-century audiences.
Storytelling in Organizations
by Anna Linda Musacchio AdorisioStorytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.