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The Facebook Guide to Small Business Marketing

by Ramon Ray

The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook's many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook's staff Guides you through creating a profile for your business, taking advantage of Facebook's unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can't go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

The Faces of Televisual Media: Teaching, Violence, Selling To Children (Routledge Communication Series)

by EDWARD L.PALMER and BRIAN M.YOUNG

This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers with ready access to current televisual research, trends, and policymaking/political climate issues pertaining to children. This second edition provides a current summary of studies on content, viewing patterns, comprehension, effects, and individual differences in instructional and educational programming, televisual entertainment and violence programming, and televisual advertising to children. Editors Edward L. Palmer and Brian M. Young have structured the volume into three sections examining the "faces" of television: the Teaching (instructional/educational) Face, the Violent Face, and the Selling (advertising) Face. Chapters within each section identify and focus recurrent themes while integrating them topically into a coherent whole. Each area incorporates new technologies and considers their potentials, effects, and future. Subjects featured in the various chapters include: *cross-cultural and historical comparisons with an in-depth perspective on the BBC and other European/Asian televisual media roots, as well as America's formative televisual media roots; *an examination of key differences between developed and developing countries; *implications of emerging instructional/educational media for children's education--addressing both cognitive and multi-ethnic aspects; and * prominent, informed challenge to the prevailing popular view that children are unaffected and unharmed by exposure to media violence. This volume informs ongoing debates across a broad spectrum of current, critical issues, and suggests avenues for future research. It is pertinent and provocative for the most sophisticated scholar in the field, as well as for students in areas of developmental or social psychology, communication, education, sociology, marketing, broadcasting and film, public policy, advertising, and medicine/pediatrics. It is also appropriate for courses in children, media, and society.

The Facilitator's Fieldbook

by David W. Jamieson Tom Justice

An invaluable guide that provides you with the comprehensive tools and knowledge you need to help your teams--and, ultimately, your organization--succeed.The completely revised third edition of this longtime go-to resource for novice and experienced facilitators provides new team-building exercises as well as updated information on virtual meetings, mediation, strategic planning, and much more.Loaded with procedures, checklists, guidelines, samples, and templates, The Facilitator&’s Fieldbook covers all the key areas of successful team management, including:establishing ground rulesplanning meetings and agendas,brainstorming,resolving conflict,making decisions,and helping groups optimize their time.You&’ll also gain tips on maintaining the tone and flow of meetings, and will learn to determine when to delegate projects to individuals rather than assembling a group. Collaborative projects have become an increasingly prevalent feature of modern business strategies and workplace dynamics. But intentional, strategic facilitation is essential to making sure these groups and teams are effective.

The Fairytale and Plot Structure

by Terence Murphy

The Fall of Advertising and the Rise of PR

by Al Ries Laura Ries

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity.Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

The Fall of the House of Forbes: The Inside Story of the Collapse of a Media Empire

by Stewart Pinkerton

Forbes: the legendary name in finance journalism. Synonymous with wealth, grand excess, glamour, and fun as well as style, insight, gossip, and hard-nosed reporting, the media empire and the family behind it form a remarkable story that has never been told. Now, in The Fall of the House of Forbes, veteran journalist Stewart Pinkerton reveals the hidden machinations, disastrous decisions, and personal foibles of a century-old dynasty that rose to glittering heights and crashed just as spectacularly.Writing from an insider's perspective and first-hand sources developed over his twenty years as a writer and editor at Forbes, Pinkerton takes us to the ritualized formal lunches inside the mansion-like headquarters at 60 Fifth Avenue in Manhattan; the lavish advertiser parties on board the family yacht, The Highlander; the sybaritic private life of Malcolm Forbes and the family's increasing discomfort with its patriarch; and the glory days of the magazine, with its news-making stories, high-rolling expense accounts, and bar-setting standards for anyone who aspired to wealth and its trappings. But as the media business changed, Forbes was slow to react, and found itself burdened by Malcolm's immense personal expenses, Steve Forbes's bumbling, self-financed presidential campaigns, and the family's hubris and hesitation in the face of reality. A series of devastating business decisions and an internecine struggle for power forced the sale of the Faberge eggs, the vintage toy collection, the homes, the private island, the yacht, and finally the sale of 40% of the company itself to outside investors…a collapse of shocking speed after decades of unsurpassed success.A compelling narrative account of a powerful family's dysfunction, The Fall of the House of Forbes is a parable of capitalism at its best and worst, and a metaphor for the current state of digital turmoil in media.

The Fall: The End of Fox News and the Murdoch Dynasty

by Michael Wolff

New York Times Bestseller“All happy families are alike; each unhappy family is unhappy in its own way.”—Leo Tolstoy, Anna Karenina“Michael Wolff’s books were my foundation and port of entry for working on Succession.” —Jeremy Strong (“Kendall Roy”)Meet the Murdochs and the disastrously dysfunctional family of Fox News. Until recently, they formed the most powerful media and political force in the land, for better or worse. Now their empire is cracking up and crashing down.For almost three decades, Fox News has not only made political careers (see: President Donald J. Trump) but also fundamentally altered the political landscape of the United States. It is a truism: as Fox goes, so goes the nation—into further divisiveness and awash in fake news, a gleefully polarizing company. But just as Fox has pushed America apart, now it too is coming apart. As is the family dynasty behind it.In his irresistible trilogy on the chaotic presidency of Donald Trump—Fire and Fury, Siege, and Landslide—the gadfly journalist Michael Wolff led readers deep into the twisted corridors of the White House. Now, drawing on years of unprecedented access to the Murdoch family and key players in the world of Fox, he plunges us behind the scenes of another empire of influence, and the result is astonishing and unforgettable.Here is Rupert Murdoch, the ninety-two-year-old Australian billionaire—a fading titan, concerned about his legacy but more concerned about profits. Here are his contentious progeny, jockeying to take over when the old man is gone. Here is star anchor Tucker Carlson, hiding out in his island homes, considering a run for the presidency while his bosses have other plans for him. Sean Hannity, the richest man in television, has his own plans: to put the former POTUS back in office, against the bosses’ wishes. Meanwhile, Laura Ingraham is just trying to survive in the last man’s man’s world.Empires fall. Kingdoms come to an end. As lawsuits pummel the financial bedrock and reputation of the network, anchors scramble, and the battling Murdoch heirs make the Roys of TV’s Succession seem downright Brady Bunch, Michael Wolff documents, in riveting and revelatory real time, the final days of Fox News.

The Fall: The End of the Murdoch Empire

by Michael Wolff

THE BOOK THAT BROUGHT DOWN RUPERT MURDOCH - AND A NEW YORK TIMES BESTSELLERMeet the Murdochs and the disastrously dysfunctional family of Fox News. Until recently, they formed the most powerful media and political force in America. Now their empire is cracking up and crashing down. In his irresistible trilogy on the chaotic Trump presidency - Fire and Fury, Siege, and Landslide - the journalist Michael Wolff led readers deep into the twisted corridors of the White House. Drawing on years of unprecedented access to the Murdoch family and key players, he plunges us behind the scenes of another empire of influence, and the result is astonishing and unforgettable. Here is Rupert Murdoch, the ninety-two-year-old billionaire - concerned about his legacy, but more concerned about profits. Here are his contentious children, jockeying to take over when the old man is gone. Here is star anchor Tucker Carlson considering a run for the presidency while his bosses have other plans for him. Sean Hannity, the richest man in television, has his own plans: to put Trump back in office. While presenter Laura Ingraham is just trying to survive in a man's world. As the fallout from the 2020 election and the Dominion lawsuit pummels the reputation of the network, the battling Murdoch heirs position themselves for the final act in this riveting drama."Michael Wolff's books were my foundation and port of entry for working on Succession." Jeremy Strong ("Kendall Roy")Praise for Fire and Fury:#1 New York Times bestseller, a Book of the Year in the Guardian, Sunday Times, Observer, Financial Times'The pages of Wolff's book are littered with insults and intrigue, backstabbing and dysfunction' Washington Post'What makes the book significant is its sly, hilarious portrait of a hollow man, into the black hole of whose needy, greedy ego the whole world has virtually vanished' Guardian

The Fall: The End of the Murdoch Empire

by Michael Wolff

THE BOOK THAT BROUGHT DOWN RUPERT MURDOCHMeet the Murdochs and the disastrously dysfunctional family of Fox News. Until recently, they formed the most powerful media and political force in America. Now their empire is cracking up and crashing down. In his irresistible trilogy on the chaotic Trump presidency - Fire and Fury, Siege, and Landslide - the journalist Michael Wolff led readers deep into the twisted corridors of the White House. Drawing on years of unprecedented access to the Murdoch family and key players, he plunges us behind the scenes of another empire of influence, and the result is astonishing and unforgettable. Here is Rupert Murdoch, the ninety-two-year-old billionaire - concerned about his legacy, but more concerned about profits. Here are his contentious children, jockeying to take over when the old man is gone. Here is star anchor Tucker Carlson considering a run for the presidency while his bosses have other plans for him. Sean Hannity, the richest man in television, has his own plans: to put Trump back in office. While presenter Laura Ingraham is just trying to survive in a man's world. As the fallout from the 2020 election and the Dominion lawsuit pummels the reputation of the network, the battling Murdoch heirs position themselves for the final act in this riveting drama."Michael Wolff's books were my foundation and port of entry for working on Succession." Jeremy Strong ("Kendall Roy")Praise for Fire and Fury:#1 New York Times bestseller, a Book of the Year in the Guardian, Sunday Times, Observer, Financial Times'The pages of Wolff's book are littered with insults and intrigue, backstabbing and dysfunction' Washington Post'What makes the book significant is its sly, hilarious portrait of a hollow man, into the black hole of whose needy, greedy ego the whole world has virtually vanished' Guardian

The Fame Game: A Superstar's Guide to Getting Rich and Famous

by Sergey Knazev

Hollywood is where even the wildest dreams can come true no matter who you are, where you come from, or even what you know. In Hollywood, everyone is a potential star and newsstands overflow with gossip about the latest celebrity mishaps, conflicts, and achievements so that millions can live vicariously through the lives of their favorite movie stars.

The Family Communication Sourcebook

by Richard L. West Lynn H Turner

The Family Communication Sourcebook provides an in-depth examination of contemporary theory and research in the area of family communication. This unique collection offers a state-of-the art approach by pairing conceptual pieces with original studies in the same general topic area. Editors Lynn H. Turner and Richard West present readers with a thoughtful and thorough exploration of the critical issues facing family communication researchers today.

The Fate of Bonté III (Literary Translation)

by Alain Poissant

Bonté III was five years old. A cow at that age is at her prime. Prime is an accounting term. A dairy farm is a business and must be managed as such. From this perspective, Bonté III’s days were numbered. Numbered is not an empty word. She had been a good representative of her breed. A cow, after all, has no need to try to be a cow. Her life is that of a cow: a predetermined cycle that is easily reflected on a balance sheet. She eats. She drinks. She ruminates. She urinates. She defecates. All this has a cost. She ovulates. She bears a calf. She gives birth. She produces milk. All this brings money. [...] Tit for tat. The only thing left to do for Bonté III was to call the butcher. The Fate of Bonté III is a story of love and loneliness with colourful characters, a reflection on life and the vital need to be useful to someone or to something.

The Father Of Spin: Edward L. Bernays And The Birth Of Public Relations

by Larry Tye

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

The Female Advantage

by Sally Helgesen

Now in Currency paperback -- Sally Helgesen's classic study of female leaders and how their strategies represent a highly successful revision of male leadership styles. Sixty thousand copies in print! In her bestselling 1990 book, Sally Helgesen discovered that men and women approach work in fundamentally different ways. Many of these differences hold distinct advantages for women, who excel at running organizations that foster creativity, cooperation, and intuitive decision-making power, necessities for companies of the twenty-first century. Helgesen's findings reveal that organizations run by women do not take the form of the traditional hierarchical pyranaid, but more closely resemble a web, where leaders reach out, not down, to form an interrelating matrix built around a central purpose. The strategy of the web concentrates power at the center by drawing others closer and by creating communities where information sharing is essential. She presents her findings through unique, closely detailed accounts of four successful women business leaders -- Frances Hesselbein of Girl Scouts USA, Barbara Grogan of Western Industrial Contractors, Nancy Badore of Ford Motor Company's Executive Development Center, and Dorothy Brunson of Brunson Communications. Helgesen observes their meetings, listens to their phone calls and conferences, and reads their correspondence. Her "diary studies" document how women leaders make decisions, schedule their days, gather and disperse information, motivate others, delegate tasks, structure their companies, hire, and fire. She chronicles how their experiences as women -- wives, mothers, friends, sisters, daughters -- contribute to their leadership style.From the Trade Paperback edition.

The Fiddler in the Subway

by Gene Weingarten

GENE WEINGARTEN IS THE O. HENRY OF AMERICAN JOURNALISM Simply the best storyteller around, Weingarten describes the world as you think it is before revealing how it actually is--in narratives that are by turns hilarious, heartwarming, and provocative, but always memorable. Millions of people know the title piece about violinist Joshua Bell, which originally began as a stunt: What would happen if you put a world-class musician outside a Washington, D.C., subway station to play for spare change? Would anyone even notice? The answer was no. Weingarten's story went viral, becoming a widely referenced lesson about life lived too quickly. Other classic stories--the one about "The Great Zucchini," a wildly popular but personally flawed children's entertainer; the search for the official "Armpit of America"; a profile of the typical American nonvoter--all of them reveal as much about their readers as they do their subjects.

The Fifth Discipline: The Art & Practice of The Learning Organization (A\fifth Discipline Resource Ser.)

by Peter M. Senge

Completely Updated and RevisedThis revised edition of Peter Senge's bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book's ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization's ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people's ways of seeing the world and their managerial practices. In The Fifth Discipline, Senge describes how companies can rid themselves of the learning "disabilities" that threaten their productivity and success by adopting the strategies of learning organizations--ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire. The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book's inception, as well as new chapters on Impetus (getting started), Strategies, Leaders' New Work, Systems Citizens, and Frontiers for the Future. Mastering the disciplines Senge outlines in the book will:* Reignite the spark of genuine learning driven by people focused on what truly matters to them* Bridge teamwork into macro-creativity* Free you of confining assumptions and mindsets* Teach you to see the forest and the trees* End the struggle between work and personal timeFrom the Trade Paperback edition.

The Fifth International Conference on Safety and Security with IoT: SaSeIoT 2021 (EAI/Springer Innovations in Communication and Computing)

by Sudeep Tanwar Anand Nayyar Anand Paul

This book presents the Fifth International Conference on Safety and Security with IoT (SaSeIoT 2021), which took place online. The conference aims to explore not only IoT and its related critical applications but also IoT towards Security and Safety. The conference solicits original and inspiring research contributions from experts, researchers, designers, and practitioners in academia, industry and related fields and provides a common platform to share knowledge, experience and best practices in various domains of IoT.

The Fight

by Norman Mailer

In 1974 in Kinshasa, Zaïre, two African American boxers were paid five million dollars apiece to fight each other. One was Muhammad Ali, the aging but irrepressible "professor of boxing." The other was George Foreman, who was as taciturn as Ali was voluble. Observing them was Norman Mailer, a commentator of unparalleled energy, acumen, and audacity. Whether he is analyzing the fighters' moves, interpreting their characters, or weighing their competing claims on the African and American souls, Mailer's grasp of the titanic battle's feints and stratagems--and his sensitivity to their deeper symbolism--makes this book a masterpiece of the literature of sport.

The Fight over Digital Rights

by Bill D. Herman

In the political fight over copyright, Internet advocacy has reshaped the playing field. This was shown in the 2012 'SOPA blackout', when the largest online protest in history stopped two copyright bills in their tracks. This protest was the culmination of an intellectual and political evolution more than a decade in the making. This book examines the debate over digital copyright, from the late 1980s through early 2012, and the new tools of political communication involved in the advocacy around the issue. Drawing on methods from legal studies, political science and communications, it explores the rise of a coalition seeking more limited copyright, as well as how these early-adopting, technology-savvy policy advocates used online communication to shock the world. It compares key bills, congressional debates, and offline and online media coverage using quantitative and qualitative methods to create a rigorous study for researchers that is also accessible to a general audience.

The File: A Personal History

by Timothy Garton Ash

In 1978, fresh out of Oxford, Timothy Garton Ash set out for Berlin to see what he could learn from the divided city about freedom and despotism. As he moved from west to east - from Berlin glamour to Berlin danger - the East German secret police, the so-called Stasi, was compiling a secret file on his activities, monitoring his Berlin days and nights and tracking his growing involvement with the Solidarity movement in Poland. Fifteen years later, with the wall torn down and Berlin now unified, Garton Ash visited Stasi headquarters to find his file. The thick dossier he was given forms the basis for this real-life thriller in which he traces and confronts the German friends and acquaintances who informed on him, and the officers who hired them. Behind Stasi reports of suspicious meetings we discover the love affairs, friendships, and formative intellectual encounters that actually occurred. And behind a baffling web of lies, half-truths, and forgotten stories we find a forty-year-old man spying on his younger self.

The File: A Personal History

by Timothy Garton Ash

"Eloquent, aware and scrupulous . . . a rich and instructive examination of the Cold War past." --The New York TimesIn 1978 a romantic young Englishman took up residence in Berlin to see what that divided city could teach him about tyranny and freedom. Fifteen years later Timothy Garton Ash--who was by then famous for his reportage of the downfall of communism in Central Europe--returned. This time he had come to look at a file that bore the code-name "Romeo." The file had been compiled by the Stasi, the East German secret police, with the assistance of dozens of informers. And it contained a meticulous record of Garton Ash's earlier life in Berlin. In this memoir, Garton Ash describes what it was like to rediscover his younger self through the eyes of the Stasi, and then to go on to confront those who actually informed against him to the secret police. Moving from document to remembrance, from the offices of British intelligence to the living rooms of retired Stasi officers, The File is a personal narrative as gripping, as disquieting, and as morally provocative as any fiction by George Orwell or Graham Greene. And it is all true."In this painstaking, powerful unmasking of evil, the wretched face of tyranny is revealed." --Philadelphia Inquirer

The Film Experience: An Introduction

by Patricia White Timothy Corrigan

In our culture, watching movies is a universal experience - but understanding film may not be. The Film Experience reaches out to students, connecting their experiences watching movies with better understanding and knowledge of the medium's full scope. And with its game-changing new video program in LaunchPad Solo (see below), this thoroughly updated new edition makes it easier than ever to link each student's personal viewing to a greater overall understanding of film.Timothy Corrigan and Patricia White's classroom favorite is both authoritative and joyful about watching, analyzing, and understanding film. With clips from classic and contemporary films (Rear Window, Life of Pi, Moonrise Kingdom, Chinatown, and many others) plus hundreds of movie images and other graphics, the thoroughly revised new edition covers everything from editing to cinematography to narrative genres, all in a cultural context that reinforces why films and film study matter. The book's features--Form in Action, Film in Focus, and Concepts at Work --combine text, stills, and links to videos online to explore specific films, scenes, and trends in depth.

The Filter Bubble

by Eli Pariser

An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn. org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas. While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world. .

The Fine Art Of Small Talk: How to Start a Conversation, Keep It Going, Build Networking Skills – and Leave a Positive Impression!

by Debra Fine

In this bestselling guide to social success, communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk in any situation.Does striking up a conversation with a stranger make your stomach do flip-flops? Do you spend time hiding out in the bathroom at social gatherings? Do you dread the very thought of networking? Is scrolling your phone a crutch to avoid interacting?Help is on the way with The Fine Art of Small Talk, the classic guide that's now revised for the modern era. Small talk is more than just chitchat; it's a valuable tool to help you climb the corporate ladder, widen your business and social circles, and boost your self-confidence. With practical advice and simple conversation 'cheat sheets,' this book offers easy-to-learn techniques that will allow you to feel comfortable in any type of social situation-from a video meeting to a first date to a cocktail party where you don't know a soul. Communication expert Debra Fine will show you how to:- Learn to connect with others regardless of the occasion, event or situation- Come across as composed and self-assured when entertaining - Avoid awkward silences and 'foot in mouth' disease- Convey warmth and enthusiasm so that other people feel good about being near you - Make a positive, lasting impression from the minute you say hello. Once you master The Fine Art of Small Talk, you'll excel at making others feel included, valued and comfortable. Let Debra Fine turn you into a small-talk expert - and watch the contacts, business deals and social relationships multiply before your eyes!

The Fine Art of Copyediting (2nd Edition)

by Elsie Myers Stainton

Includes Advice To Editors On How To Get Along With Authors, And Tips On Style For Both.

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