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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
by Michael Casey Oliver Luckett"A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
Social Panics & Phantom Attackers: A Study of Imaginary Assailants
by Robert E. Bartholomew Paul WeatherheadThis book provides an accessible overview of one particular type of social panic: that of the phantom attacker. Such panics are characterised by outbreaks of sensational claims of attacks by mysterious figures that seem to emerge from nowhere, attack their innocent human and animal victims, only to vanish without a trace. Taking the recent wave of needle-spiking reports in Europe as a starting point, this book does more than just catalogue such outbreaks historically and geographically. It also ties the phenomenon of phantom assailants to the moral panics literature. Meticulously investigating archival sources, the authors examine the social construction of social panics and unearth the parallels between contemporary episodes and historical antecedents in Europe, North America, Asia and Africa. Focusing on the sociohistorical and -cultural context, they uncover the role of mass media in creating and perpetuating these panics, which respond to anxieties pervading societies at particular points in history. Written in a lively style, this book is not only of interest for scholars and students of sociology, criminology, social psychology, media studies and history but also appeals to a lay audience interested in urban legends and true crime.
Social Photography: Make All Your Smartphone Photos One in a Billion
by Daniela BowkerHot photo apps come and go, but the practice of shooting and sharing is universal and is now a fundamental part of the way that we communicate with each other. Photos aren't printed on paper anymore - they are displayed on screens; and everywhere they are shown, the viewer is invited to like or share. Social Photography will show you how to create photos that will be clicked on, liked, shared, and - if you want - go viral. A must-read for anyone who takes their online presence seriously, this book will show you how to give your photos a fresh look, give you hundreds of posing and shooting ideas, and let you share your life's most exciting moments wider than ever before.
Social, Political, and Economic Contexts in Public Relations: Theory and Cases (Routledge Communication Series)
by Hugh M. Culbertson Martin Terrell Dennis W. Jeffers Donna Besser StoneTwo commissions within the Public Relations Society of America have recently defined courses in case-study analysis, research methods, and behavioral-science theory as central to an acceptable public relations curriculum. To date, these three "streams" within PR education have run independently of each other. The authors produced this volume because they believe that there is a growing demand for an integrative "applied theory" approach to the study of public relations cases. The need for PR professionals to study the social, political, and economic contexts of public relations carefully had been apparent for some time as issues management and environment scanning emerged as focal points of modern public relations. Yet there was no systematic framework for such study. This volume, however, with its strong foundation in theory, provides just that framework and is highly suitable for graduate-level courses in public relations.
Social Practice Art in Turbulent Times: The Revolution Will Be Live (Routledge Research in Art and Politics)
by Eric J. Schruers Kristina OlsonThis volume is an anthology of current groundbreaking research on social practice art. Contributing scholars provide a variety of assessments of recent projects as well as earlier precedents, define approaches to art production, and provide crucial political context. The topics and art projects covered, many of which the authors have experienced firsthand, represent the work of innovative artists whose creative practice is utilized to engage audience members as active participants in effecting social and political change. Chapters are divided into four parts that cover history, specific examples, global perspectives, and critical analysis.
The Social Psychology of Nonverbal Communication
by Aleksandra Kostić Derek ChadeeThe Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.
Social Sector Communication: Concepts, Strategies and Case Studies
by Jaishri JethwaneyCommunication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust conceptual framework that is required to understand the demands of the sector and suggests strategies and tools for those engaged in social sector communication.This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India but also provides an understanding of various skills and approaches required in communication including social marketing, media advocacy, social mobilisation, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers suggestions on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental programme goals. This revised edition discusses the different perspectives of NGOs and programme implementers and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.This book will be useful to students of social work, business, and management preparing for roles in social enterprises. It will also be of use to working professionals in the social sector.
Social Signal Processing
by Nadia Magnenat-Thalmann Judee K. Burgoon Alessandro Vinciarelli Maja Pantic"Social Signal Processing is the first book to cover all aspects of the modeling, automated detection, analysis, and synthesis of nonverbal behavior in human-human and human-machine interactions. Authoritative surveys address conceptual foundations, machine analysis and synthesis of social signal processing, and applications. Foundational topics include affect perception and interpersonal coordination in communication; later chapters cover technologies for automatic detection and understanding such as computational paralinguistics and facial expression analysis and for the generation of artificial social signals such as social robots and artificial agents. The final section covers a broad spectrum of applications based on social signal processing in healthcare, deception detection, and digital cities, including detection of developmental diseases and analysis of small groups. Each chapter offers a basic introduction to its topic, accessible to students and other newcomers, and then outlines challenges and future perspectives for the benefit of experienced researchers and practitioners in the field"--
Social Skills Games and Activities for Kids With Autism
by Wendy Ashcroft Angie Delloso Anne QuinnSocial Skills Games and Activities for Kids With Autism provides complete instructions for using fun, engaging games and activities to teach social skills to children with autism spectrum disorders. The games include directions for assessing skills such as asking for toys, getting the attention of others, reading nonverbal gestures, understanding perspectives, and cooperating to solve problems. Using the principles of Applied Behavior Analysis, the book takes teachers through motivating, prompting, shaping, modeling, and reinforcing social skills while playing the games and helping students learn to participate in other activities such as demonstrating the social skill in role plays and the natural environment. Perfect for teachers struggling to help their students with autism learn to interact socially with their peers, these games are sure to become a much-loved part of students' daily routines.
A Social Strategy: How We Profit from Social Media
by Mikolaj Jan PiskorskiWhat people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.
The Social Styles Handbook, Revised Edition
by Wilson Learning LibraryMore than two million people use Social Styles and Versatility skills to improve communication and relationships. Learn which Social Style you naturally prefer, how to read others' styles, and then adapt to them so you can build trust and influence more quickly. Proven, powerful life-changing tools for immediate impact at work and home.
Social Survival: A Manual for those with Autism and Other Logical Thinkers
by Amy EleftheriadesSocial Survival is a practical manual outlining what it means to be a logical thinker and how logical thinkers can make sense of the social world. Relevant for young logical thinkers including those with high-functioning autism and Asperger’s syndrome, this book clearly outlines how social confusion might arise and how this can be overcome. Written in a clear and unpatronising style, the book considers a range of different social scenarios and breaks these down into manageable components with helpful activities to be completed by the young person. Chapters discuss the nature and benefits of logical thinking, nuances of language and communication in social situtations, and the intricacies of social etiquette and peer interaction. Features include: appealing visual resources; practical activities around social situations that are relevant to young people; blank templates which can be photocopied and are available for download online; guidance for family members on how to encourage ongoing communication; an action plan which can be personalised for different scenarios. Social Survival will be essential reading for health, social care and education professionals and parents working with those who have high functioning autism or Asperger’s syndrome or those who are logical thinkers who do not have a diagnosis. In addition, this book can be used independently by the young person themselves.
Social Value in Construction
by Ani Raiden Martin Loosemore Andrew King Chris GorseWhile the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of the need to ensure construction projects provide social value, rather than simply economic value. Despite this growing recognition, literature and professional guidance on the subject is hard to find. This is the first book looking at social value in construction and it sets the agenda by asking and answering important questions like: How is the construction industry developing and supporting social enterprise and social value and for who? How and when is the industry recording and measuring social value and its effect? Which organisations are doing things well and what can we learn from their experiences? What can industry players do together to consolidate efforts and drive improvements? What are the key challenges in the field and what does the future look like? Drawing on a variety of professional and academic experiences and disciplines, the authors present global perspectives and lay the foundations for creating social value in the construction industry. This timely book makes use of real-life case studies and examples of best practice to demonstrate how innovative companies can utilise contemporary research to create social value through their projects. It is time the construction industry viewed community involvement and corporate social responsibility as an opportunity rather than a risk, and this is the book that shows the industry how. This is essential reading for all professionals in the construction, engineering, architecture and built environment sector. In particular, project managers, clients, contract managers, quantity surveyors, CSR and HR personnel will gain a lot from reading this book.
Social Video Content Delivery
by Zhi Wang Jiangchuan Liu Wenwu ZhuThis brief presents new architecture and strategies for distribution of social video content. A primary framework for socially-aware video delivery and a thorough overview of the possible approaches is provided. The book identifies the unique characteristics of socially-aware video access and social content propagation, revealing the design and integration of individual modules that are aimed at enhancing user experience in the social network context. The change in video content generation, propagation, and consumption for online social networks, has significantly challenged the traditional video delivery paradigm. Given the massive amount of user-generated content shared in online social networks, users are now engaged as active participants in the social ecosystem rather than as passive receivers of media content. This revolution is being driven further by the deep penetration of 3G/4G wireless networks and smart mobile devices that are seamlessly integrated with online social networking and media-sharing services. Despite increasingly abundant bandwidth and computational resources, the ever-increasing volume of data created by user-generated video content--along with the boundless coverage of socialized sharing--presents unprecedented challenges.
Social Warming: The Dangerous and Polarising Effects of Social Media
by Charles ArthurNobody meant for this to happen. Facebook didn&’t mean to facilitate a genocide. Twitter didn&’t want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more &‘engagement&’. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually – as a by-product of our preposterously convenient digital existence. But the gradual deterioration of our attitudes and behaviour on- and offline – this vicious cycle of anger and outrage – is real. And it can be corrected. Here&’s how.
Social Work, the Media and Public Relations (Routledge Revivals)
by Bob Franklin Nigel PartonOver the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.
The “Socialist Transformation” of Memory: Reversing Chinese History through “Pernicious-Vestiges” Media Discourse (China Perspectives)
by Yusi Liu Ye MaThrough discourse analysis and historical comparison of "Pernicious Vestiges" (Yí Dú/遗毒) narrative in the news text of People’s Daily, this book is devoted to revealing its primary metaphors and political functions in China. "Pernicious Vestiges" (Yí Dú/遗毒) is one of the most frequently used words in contemporary Chinese historical narration, as well as a constantly changing rhetorical direction in new China's media discourse, whose function is to remold memory. Over the past 76 years, the "Pernicious Vestiges" narrative continuously constructed by People’s Daily, the official newspaper of the CPC Central Committee, reflects the views of China’s political elite and represents the ruling party's evaluation and re-evaluation of historical events. The findings of this book challenge the myth that memory is naturally superior to forgetting, reflect on the ethics of memory in "Pernicious Vestiges" narratives and the erasure of their own justice, and suggest that the critical space compressed by "Pernicious Vestiges" narratives should be returned to restore the order of memory and historical reflection. This book will be an excellent read for students and scholars of Chinese studies, media studies, and those who are interested in political communication and collective memory in general.
Socially Engaged Art in Contemporary China: Voices from Below (Routledge Research in Art and Politics)
by Meiqin WangThis book provides an in-depth and thematic analysis of socially engaged art in Mainland China, exploring its critical responses to and creative interventions in China’s top-down, pro-urban, and profit-oriented socioeconomic transformations. It focuses on the socially conscious practices of eight art professionals who assume the role of artist, critic, curator, educator, cultural entrepreneur, and social activist, among others, as they strive to expose the injustice and inequality many Chinese people have suffered, raise public awareness of pressing social and environmental problems, and invent new ways and infrastructures to support various underprivileged social groups.
Society 5.0: Industry of the Future, Technologies, Methods and Tools
by Bruno SalguesFollowing the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.
Society in Language, Language in Society: Essays in Honour of Ruqaiya Hasan
by Wendy L. Bowcher Jennifer Yameng LiangThis collection of original articles covers a range of research connecting with the work of the eminent linguist Ruqaiya Hasan. It contains contributions from M.A.K. Halliday, G. Williams, D. Butt, D. Miller and M. Berry among others, an interview with Ruqaiya Hasan, and notes from the contributors about their connection with Ruqaiya Hasan's work.
The Socio-Cognitive Approach to Communication and Pragmatics (Perspectives in Pragmatics, Philosophy & Psychology #33)
by Istvan KecskesThe book aims to serve as a theoretical framework for the socio-cognitive approach (SCA) that is an alternative to the two main lines of pragmatics research: linguistic-philosophical pragmatics and sociocultural-interactional pragmatics. SCA broadens the scope of the field with an intent to incorporate not only L1 communication but also intercultural communication, and communication in a second language. The author integrates the pragmatic view of cooperation and the cognitive view of egocentrism and emphasizes that both cooperation and egocentrism are manifested in all phases of communication, albeit to varying extents. SCA places equal importance on the social and cognitive individual factors in pragmatics. The author claims that while (social) cooperation is an intention-directed practice that is governed by relevance, (individual) egocentrism is an attention-oriented trait dominated by salience.The book serves as a theoretical guide for researchers and students who would like to understand how we need to change first language-based theories to make sense of what happens not only in L1 but also in intercultural and multi-lingual interactions.
Sociolinguistic Approaches to Sibilant Variation in Spanish (Routledge Studies in Hispanic and Lusophone Linguistics)
by Eva Núñez-MéndezSocial processes and the nature of language variation have driven sibilant variation across the Spanish-speaking world. This book explores the current state of Spanish sibilants and their dialectal variations. Focusing on different processes undergone by sibilants in Spanish (e.g., voicing, devoicing, weakening, aspiration, elision) in various geographical areas and language contact situations, each chapter offers an analysis on a unique sociolinguistic case from different formal, experimental, and data-based approaches. The opening chapter orients the reader with an overview of sibilant system’s evolution, which serves as an anchor to the other chapters and facilitates understanding for readers new to the topic. The volume is organized around three thematic sections: part one, Spain; part two, United States; and part three, Central and South America. The collection includes research on dialects in both Peninsular and Trans-Atlantic Spanish such as Jerezano, Caribbean Spanish in Boston and New York City, Cuban Spanish in Miami, Colombia-Barranquilla Spanish, northern Buenos Aires Argentine Spanish, and USA heritage Spanish, among other case studies. This volume offers an original and concise approach to one of the most studied variables in Spanish phonetics, taking into account geographically-based phonetic variation, sociolinguistic factors, and various Spanish language contact situations. Written in English, this detailed synthesis of the wide-ranging geolinguistic features of Spanish sibilants provides a valuable resource for scholars in Hispanic studies, linguistics, Spanish dialectology and sociolinguistics.
Sociolinguistics and Business Talk: A Role-Playing Approach
by Yeonkwon JungThis book delivers essential skills in “spoken” professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned argument, the logical links that convince the audience of the coherence of the speaker’s argument and the necessary linguistics competencies. This book centers on a variety of situations that commonly take place in business organizations (such as relational talk; call center talk; job application talk) and addresses key skills such as conflict resolution and collaborative problem solving through communication, which are key for both students and practitioners. In addition it analyses spoken business discourse data with the four main sources of communicative competence: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to highlight how they are used in business speaking practices.
Sociolinguistics of the Korean Wave: Hallyu and Soft Power
by Nora Samosir Lionel WeeSamosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.
The Sociology of Journalism
by Brian McNairJournalism is a privileged cultural form. It is the main source of our knowledge about the world and our place in it, and the point at which the individual and the social worlds meet. Referring to cases from both the US and UK, including the White House sex scandals and the death of Diana, this book examines the various factors involved in the making of contemporary journalism, including economic and political pressures, changes in the technology of news gathering and production, and the growing role of sources and "source strategies." The text analyzes how such factors come to exert influence on the form, content, and style of journalism, and reviews current approaches to the sociological impact of journalism on individuals, groups, and organizations.