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The Handbook of Public Sector Communication (Handbooks in Communication and Media #91)
by Vilma Luoma-Aho María‐José CanelA multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
The Handbook of Religion and Communication (Global Handbooks in Media and Communication Research)
by Yoel Cohen Paul A. SoukupProvides a contemporary view of the intertwined relationship of communication and religion The Handbook on Religion and Communication presents a detailed investigation of the complex interaction between media and religion, offering diverse perspectives on how both traditional and new media sources continue to impact religious belief and practice across multiple faiths around the globe. Contributions from leading international scholars address key themes such as the changing role of religious authority in the digital age, the role of media in cultural shifts away from religious institutions, and the ways modern technologies have transformed how religion is communicated and portrayed. Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and functional perspectives, theological and cultural approaches, and new approaches in digital technologies. The essays provide insight into a wide range of topics, including religious use of media, religious identity, audience gratification, religious broadcasting, religious content in entertainment, films and religion, news reporting about religion, race and gender, the sex-religion matrix, religious crisis communication, public relations and advertising, televangelism, pastoral ministry, death and the media, online religion, future directions in religious communication, and more. Explores the increasing role of media in creating religious identity and communicating religious experience Discusses the development and evolution of the communication practices of various religious bodies Covers all major media sources including radio, television, film, press, digital online content, and social media platforms Presents key empirical research, real-world case studies, and illustrative examples throughout Encompasses a variety of perspectives, including individual and institutional actors, academic and theoretical areas, and different forms of communication media Explores media and religion in Judeo-Christian traditions, Islam, Buddhism, Hinduism, religions of Africa, Atheism, and others The Handbook on Religion and Communication is an essential resource for scholars, academic researchers, practical theologians, seminarians, mass communication researchers, and undergraduate and graduate students taking courses on media and religion.
The Handbook of Spanish Language Media
by Alan AlbarranWith the rise of Spanish language media around the world, The Handbook of Spanish Language Media provides an overview of the field and its emerging issues. This Handbook will serve as the definitive source for scholars interested in this emerging field of study; not only to provide background knowledge of the various issues and topics relevant to Spanish language media, but also to establish directions for future research in this rapidly growing area. This volume draws on the expertise of authors and collaborators across the globe. The book is an essential reference work for graduate students, scholars, and media practitioners interested in Spanish language media, and is certain to influence the course of future research in this growing and increasingly influential area.
The Harcourt Brace Guide to Documentation and Writing in the Disciplines (4th edition)
by Laurie G. Kirszner Stephen R. MandellPreparing to write for research; developing an argument; writing in the humanities, social sciences, natural sciences, and business; overview of documentation styles for books and articles
The Harlan Ellison Hornbook: Essays
by Harlan EllisonA major collection of Harlan Ellison's incomparable, troublemaking, uncompromising, confrontational essays and newspaper columns, The Harlan Ellison Hornbook mines deep into the author's colorful past. Failed love affairs, departed pets, a defense of comic books--in lesser hands, these subjects would be pabulum or treacle. When Harlan Ellison is behind the typewriter, the mundane becomes an all-out intellectual brawl. Emotionally moving and verbally stimulating, these columns cannot be missed, especially Ellison's article on controversial comedian Lenny Bruce or the chilling account of the author's trip to visit a death row inmate in San Quentin State Prison.
The Healing Heart—Families: Storytelling to Encourage Caring and Healthy Families
by Allison M. Cox and David H. AlbertStories and narratives aimed at helping families work through an array of subjects like health, illness, grief, adoption, sexual identity, and school.The Healing Heart provides powerful examples of the use of stories and storytelling in encouraging resiliency, empathy, respect, and healing. These engaging books contain stories, and narratives about the use of the stories in activities with different populations (children, teens, those with disabilities, seniors, inmates, etc.) or which address specific social or community problems (addictions, poverty, violence, racism, environmental degradation, homelessness, abuse).The books are a collective effort containing the expertise of more than 60 storytellers and health professionals who illustrate the power of story in moving others to commitment and action, in building self-esteem and mutual respect.The Healing Heart ~ Families focuses on families, dealing specifically with healing through story, health promotion, disease prevention, early childhood intervention, children with medical problems, adopting families, schools, sexual identities, grief, and spiritual healing. The Healing Heart ~ Communities focuses on community-building, with sections on youth, violence prevention, poverty, domestic violence, substance abuse and addiction, racism, elders, culture, environmental protection, homelessness, and community development.Praise for The Healing Heart ~ Families“Both children and adults, sick or well, need the embrace of soulful storytelling. They need to witness and be witnessed, for it is in this state that healing occurs . . . . If newscasters were to read aloud each night to their listeners for 1,001 nights one of the stories from this treasury, we would all be healed and lose our fear, recapturing real security in our homeland.” —N. Michael Murphy, MD, author of The Wisdom of Dying“An extraordinary work . . . . Hit the bulls eye by providing both process and practice. Thought provoking and insightful theory is intertwined with appropriate stories for direct application. It makes clear that story can be a powerful catalyst for change, giving eloquent voice to what many of us have known for some time but have been unable to express. What a gift for those who work with families!” —Elizabeth Ellis, co-author of Inviting the Wolf In: Thinking about Difficult Stories
The Hearsts: Father and Son
by William Hearst<p>From San Juan Hill to San Simeon, from Patton's tanks to the Symbionese Liberation Army, the Hearst name has been at the forefront of American life for over a century. <p>As founder of the largest U.S. prewar media empire, William Randolph Hearst, Sr., forever changed the face of American journalism by using his newspapers to aid in forcing the outbreak of the Spanish-American War. As a public figure he was larger than life, first as ambitious congressman, then as reclusive yet active businessman in the famous castle that rises above the Pacific at San Simeon. The elder Hearst was known for his extravagance as well as his long affair with Marion Davies, images that were highly embellished in Orson Welles' reproach of the Hearst persona, Citizen Kane. <p>In The Hearsts: Father and Son, William Randolph Hearst, Jr., and co-author Jack Casserly tell the extraordinary story of an American family from the gold-diggings of California to the present Hearst media empire. They also profile a cavalcade of reporters and columnists who became the stars of the Hearst newspapers, and portray the colorful New York nightlife of the 1930s and 1940s.</p>
The Heart of Communication: How to really connect with an audience
by Rob ParsonsThe ability to connect with an audience is an essential element of public speaking. While an effective presentation can have all the elements of good pace, pitch and body language, it can still leave an audience unaffected or unmoved. Rob Parson believes even the most proficient speakers can enhance their public speaking by focusing on the heart of communication: connection.For the first time, Rob Parsons shares his insights from over fifty years of experience. He unpacks methods that will help any public speaker - from how to prepare well and utilise the power of story, to giving top tips on avoiding common distractions. Readers will come away with a better grasp on public speaking - not only how to speak to the head, but to the heart.Having spoken to over a million people around the world, from multinational organisations to church congregations, Rob has fine-tuned approaches that can help anyone wanting to grow in this area.
The Hello Girls: America's First Women Soldiers
by Elizabeth CobbsIn 1918 the U.S. Army Signal Corps sent 223 women to France to help win World War I. Elizabeth Cobbs reveals the challenges these patriotic young women faced in a war zone where male soldiers resented, wooed, mocked, saluted, and ultimately celebrated them. Back on the home front, they fought the army for veterans’ benefits and medals, and won.
The Hermes Complex: Philosophical Reflections on Translation (Perspectives on Translation)
by Charles Le BlancWhen Hermes handed over to Apollo his finest invention, the lyre, in exchange for promotion to the status of messenger of the gods, he relinquished the creativity that gave life to his words.The trade-off proved frustrating: Hermes chafed under the obligation to deliver the ideas and words of others and resorted to all manner of ruses in order to assert his presence in the messages he transmitted. His theorizing descendants, too, allow their pretentions to creatorship to interfere with the actual business of reinventing originals in another language.Just as the Hermes of old delighted in leading the traveller astray, so his descendants lead their acolytes, through thickets of jargon, into labyrinths of eloquence without substance.Charles Le Blanc possesses the philosophical tools to dismantle this empty eloquence: he exposes the inconsistencies, internal contradictions, misreadings, and misunderstandings rife in so much of the current academic discourse en translation, and traces the failings of this discourse back to its roots in the anguish of having traded authentic creativity for mere status.
The Heyday of Malcolm Margolin: The Damn Good Times of a Fiercely Independent Publisher
by Kim BancroftIn an age of big box stores and media conglomerates, how can an independent publishing house survive—and even thrive? Kim Bancroft takes us into Heyday, a small press that for forty years has spotlighted California's best stories. Drawing from the words of founder Malcolm Margolin, this compelling portrait recounts the making of Heyday, from its roots in the do-it-yourself/change-the-world clime of 1970s Berkeley to its present-day status as the “cultural linchpin for the state” (Northern California Book Booksellers Association). A chorus of friends, including Maxine Hong Kingston, Robert Hass, and Kevin Starr, enriches our understanding of a vibrant literary community and its one-of-a-kind leader. Funny and provocative, The Heyday of Malcolm Margolin reveals the workings of a courageously unconventional enterprise run on beauty, passion, friendship, and joy.
The Hidden Agenda: A Proven Way to Win Business and Create a Following
by Kevin AllenEach of us pitches ideas every day. Regardless of what idea we're selling--or who we're selling it to--it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to craft a story or message around it, creating a predictable and repeatable end result. Full of stories and examples, this entertaining book teaches you how to effectively find, connect, and finally speak to the Hidden Agenda to win business unfailingly, every time.
The Hidden Gifts of the Introverted Child: Helping Your Child Thrive in an Extroverted World
by Marti Olsen Laney Psy.D.Introverted children are often misunderstood, even by their parents, who worry about them. Engaged by their interior world, they’re often regarded as aloof. Easily overwhelmed by too much stimulation, they can be seen as unmotivated. Content with just one or two close friends, they may be perceived as unpopular. Parents fret that they are unhappy and maladjusted. <P><P>But the truth is quite different: Introverted children are creative problem solvers. Introverted children love to learn. Introverted children have a high EQ (emotional IQ) and are in touch with their feelings. They take time to stop and smell the roses, and they enjoy their own company. They are dependable, persistent, flexible, and lack vanity. How can parents help their introverted children discover and cultivate these wonderful gifts? Help is here. Written by Dr. Marti Olsen Laney, author of The Introvert Advantage with 74,000 copies in print, The Hidden Gifts of the Introverted Child fully explains introversion as a hardwired temperament, not a disability, and tells just what parents need to do to help their child become the person he or she is meant to be—and succeed in an extroverted world. <P>Beginning with a 30-question quiz that places a child on the introvert/extrovert continuum, The Hidden Gifts shows parents how to foster a climate that allows introverted kids to discover their inner strengths; schedule ways for a very young innie to recharge those batteries and teach an older child to do it for him- or herself; create a harmonious household with siblings, and parents, of different temperaments; help innies find success at school, sports, parties, and other group activities.
The Hidden History of Big Brother in America: How the Death of Privacy and the Rise of Surveillance Threaten Us and Our Democracy (The\thom Hartmann Hidden History Ser. #7)
by Thom HartmannThe radio host and New York Times–bestselling author reveals how government and corporations misuse our personal data and how we can reclaim our privacy. Many Americans worry about how companies like Facebook invade their privacy and harvest their data, but few fully understand the details of how their information is used—and misused. In this thought-provoking book, Thom Hartmann reveals exactly how the government and corporations are tracking our every online move and using our data for purposes ranging from buying elections to monetizing our lives. Hartmann uses extensive, vivid examples to highlight the consequences of Big Data on all aspects of our lives, and traces the history of surveillance. As he explains, the goal of those who violate privacy and use surveillance is almost always social control and behavior modification. Along with covering the history, Hartmann shows how we got to where we are today, how China—with its new Social Credit System—serves as a warning, and how we can and must avoid a similarly dystopian future. By delving into the Constitutional right to privacy, Hartmann reminds us of our civil right and shows how we can restore it. &“Expertly chronicles how Big Data coercively shapes our lives to profit off us . . . Hartmann&’s urgent warning about the rise of the corporate-police state couldn&’t be timelier.&” —Maya Schenwar, coauthor of Prison by Any Other Name Praise for Thom Hartmann &“Solid research.&” —Publishers Weekly &“Brilliant ideas and eloquent writing.&”—John Perkins, author of Confessions of an Economic Hit Man
The Hidden Persuaders
by Mark Crispin Miller Vance Packard"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
The Hidden Pleasures of Life: A New Way of Remembering the Past and Imagining the Future
by Theodore ZeldinThe story of a search for a new art of living. How can one escape from work colleagues who are bores and from organisations that thrive on stress? What new priorities can people give to their private lives? When the romantic ideal is disappointing, how else can affections be cultivated? If only a few can become rich, what substitute is there for dropping out? If religions and nations disagree, what other outcomes are possible beyond strife or doubt? Where there is too little freedom, what is the alternative to rebellion? When so much is unpredictable, what can replace ambition? Questions include: What is the great adventure of our time? What is a wasted life? How can people lose their illusions about themselves? What alternatives are there to being a rebel? What can the poor tell the rich? What could the rich tell the poor? How many ways of committing suicide are there? How can an unbeliever understand a believer? How can a religion change? How can prejudices be overcome? How can one think about the future, without trying to predict it or worrying about it? Is ridicule the most effective form of non-violent protest? How does one acquire a sense of humour? What stops people feeling completely at home in their own country? How many nations can one love at the same time? Why do so many people feel unappreciated, unloved and not fully alive? How else might women and men treat one another? What can replace the shortage of soul-mates? Is another kind of sexual revolution achievable? What can artists aim for beyond self-expression? What is more interesting than becoming a leader? What is the point of working so hard? Are there more amusing ways of earning a living? What else can one do in a hotel? What more can the young ask of their elders? Is remaining young at heart enough to avoid becoming old? What is worth knowing? What does it mean to be alive? Where can one find nourishment for the mind?
The Hidden Rules of Successful Negotiation and Communication
by Marc O. OpresnikNegotiations in professional or private life often take an unsatisfactory course due to stress, confrontation with aggressive or unfair behavior, or because of overwhelming situations. Negotiations generally require a thorough preparation, strategy and a sophisticated tactic to make us feel safe in the presentation of our goals and arrive at a mutually satisfactory outcome. Conventional books about negotiations are usually limited to strategies and techniques, but leave out elements of psychological communication and emotional intelligence, which include non-verbal communication and empathy, which in turn are essential for successful negotiation. Therefore, this book on the one hand constitutes the essential techniques and strategies in the context of negotiation, but also considers "soft skills" without which negotiations cannot be successful. This book presents practical examples in dealing with situations such as salary, contract and sales negotiations. In particular on context and time appropriate negotiation techniques; analyzing negotiation partners and their motives; interpret group processes, and how to successfully implement negotiation psychology.
The High-Performing Preschool: Story Acting in Head Start Classrooms
by Gillian Dowley McnameeThe High-Performing Preschool takes readers into the lives of three- and four-year-old Head Start students during their first year of school and focuses on the centerpiece of their school day: story acting. In this activity, students act out stories from high-quality children’s literature as well as stories dictated by their peers. Drawing on a unique pair of thinkers--Russian psychologist Lev Vygotsky and renowned American teacher and educational writer Vivian G. Paley--Gillian Dowley McNamee elucidates the ways, and reasons, this activity is so successful. She shows how story acting offers a larger blueprint for curricula that helps ensure all preschools--not just those for society’s well-to-do--are excellent. McNamee outlines how story acting cultivates children’s oral and written language skills. She shows how it creates a crucial opportunity for teachers to guide children inside the interior logic and premises of an idea, and how it fosters the creation of a literary community. Starting with Vygotsky and Paley, McNamee paints a detailed portrait of high-quality preschool teaching, showing how educators can deliver on the promise of Head Start and provide a setting for all young children to become articulate, thoughtful, and literate learners.
The Highly Selective Dictionary for the Extraordinarily Literate (Highly Selective Reference)
by Eugene EhrlichBetween TV talk shows, radio call-in programs, email and the Internet, spontaneous-talk media has skyrocketed in the '90s. People are interacting more frequently and more fervently than ever before, turning the English language into an indecipherable mess. Now, this unique and concise compendium presents the most confused and misused words in the language today -- words misused by careless speakers and writers everywhere. It defines, discerns and distinguishes the finer points of sense and meaning. Was it fortuitous or only fortunate? Are you trying to remember, or more fully recollect? Is he uninterested or disinterested? Is it healthful or healthy, regretful or regrettable, notorious or infamous? The answers to these and many more fascinating etymological questions can be found within the pages of this invaluable (or is it valuable?) reference.
The Highly Selective Dictionary of Golden Adjectives: For the Extraordinarily Literate (Highly Selective Reference)
by Eugene EhrlichAdjectives have long suffered from bad press. For many years, English teachers have been fond of telling students that "adjectives are the enemy of nouns, and adverbs are the enemy of everything else."While it's still advisable to heed your English teacher's advice on most other matters, The Highly Selective Dictionary of Golden Adjectives for the Extraordinarily Literate proves that breaking certain rules can make written and spoken language that much livelier, adding much-needed color, style, and adornment. With this addition to the popular Highly Selective series, the "golden" adjective, at last, gets the star treatment it deserves. From adventitious to zaftig, renowned lexicographer Eugene Ehrlich has collected more than 850 of the most interesting and engaging adjectives in the English language and has provided concise definitions and instructive usage examples. Whether you're a writer, a speaker, or a word buff, this compendious, trenchant, laudable, and all-around fantabulous volume will help you put panache back into your prose.
The Highly Selective Thesaurus for the Extraordinarily Literate (Highly Selective Reference)
by Eugene EhrlichAnyone looking to improve his or her vocabulary and anyone who loves words will be enthralled by this unique and impressive thesaurus that provides only the most unusual -- or is it recondite? --words for each entry.
The Highly Sensitive Person's Toolkit: Everyday Strategies for Thriving in an Overstimulating World
by Allison LefkowitzUse your high sensitivity to your advantage with these practical strategiesAs a highly sensitive person (HSP), getting to know yourself can help you feel and function your best in a world that isn't often responsive to your needs. You'll find practical methods for approaching everyday life, social situations, relationships, and the workplace with confidence and calm. Constructive strategies and up-to-date information will help you identify your strengths, work through your challenges, and help your positive side shine.Understanding HSPs—Learn more about what it means to have a highly sensitive personality, the differences between HSP traits and trauma symptoms, and more.Core skills & competencies—Explore core skills, tools, and practices for all areas of life, like learning self-advocacy, setting boundaries, and reframing difficult situations.The happy, healthy HSP—Discover methods for maintaining balance and practicing self-care, including how to break the habit of perfectionism and connect with your intuition.Learn how to harness your HSP traits and begin to thrive with this practical toolkit.
The Highly Sensitive Person: How To Thrive When The World Overwhelms You
by Elaine N. AronAre You A Highly Sensitive Person?Do you have a keen imagination and vivid dreams? Is time alone each day as essential to you as food and water? Are you "too shy" or "too sensitive" according to others? Do noise and confusion quickly overwhelm you? If your answers are yes, you may be a Highly Sensitive Person (HSP). Most of us feel overstimulated every once in a while, but for the HSP, it's a way of life. In this groundbreaking book, Dr. Elaine Aron, a clinical psychologist, workshop leader, and an HSP herself, shows you how to identify this trait in yourself and make the most of it in everyday situations. Drawing on her many years of research and hundreds of interviews, she shows how you can better understand yourself and your trait to create a fuller, richer life. Updated with a new Author's Note, including the latest scientific research, and a fresh discussion of anti-depressants for HSPs, this edition of The Highly Sensitive Person also includes: Self-assessment tests to help you identify your particular sensitivitiesWays to reframe your past experiences in a positive light and gain greater self-esteem in the processInsight into how high sensitivity affects both work and personal relationshipsTips on how to deal with overarousalInformation on medications and when to seek helpTechniques to enrich the soul and spirit"Elaine Aron's perceptive analysis of this fundamental dimension of human nature is must reading. Her balanced presentation suggests new paths for making sensitivity a blessing, not a handicap." --Philip G. Zimbardo, author of Shyness"Enlightening and empowering, this book is a wonderful gift to us all." -Riane Ensler, author of The Chalice and the Blade
The History and Theory of Rhetoric: An Introduction
by James A. HerrickBy tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. The book’s expansive historical purview illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds, drawing on the ideas of some of history’s greatest thinkers and theorists. The seventh edition includes greater attention to non-Western rhetorics, feminist rhetorics, the rhetoric of science, and European and American critical theory. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students. This revised edition serves as a core textbook for rhetoric courses in both English and communication programs covering both the historical tradition of rhetoric and contemporary rhetoric studies. This edition includes an instructor’s manual and practice quizzes for students at www.routledge.com/cw/herrick
The History and Theory of Rhetoric: An Introduction (Subscription)
by James A. HerrickThe History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies-such as the rhetoric of science and feminist rhetoric-this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.