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Beyond Postprocess and Postmodernism: Essays on the Spaciousness of Rhetoric
by Theresa Enos Keith D. MillerIn this collection of original essays, editors Theresa Enos and Keith D. Miller join their contributors--a veritable "who's who" in composition scholarship--in seeking to illuminate and complicate many of the tensions present in the field of rhetoric and composition. The contributions included here emphasize key issues in past and present work, setting the stage for future thought and study. The book also honors the late Jim Corder, a major figure in the development of the rhetoric and composition discipline. In the spirit of Corder's unfinished work, the contributors to this volume absorb, probe, stretch, redefine, and interrogate classical, modern, and postmodern rhetorics--and challenge their limitations. Beyond Postprocess and Postmodernism: Essays on the Spaciousness of Rhetoric will be of interest to scholars, teachers, and students in rhetoric and composition, English, and communication studies. Offering a provocative discussion of postprocess composition theories and pedagogies and postmodern rhetorics, as well as the first thorough consideration of Jim Corder's contributions, this work is certain to influence the course of future study and research.
Beyond Powerful Radio: A Communicator's Guide To The Internet Age - News, Talk, Information And Personality
by Valerie GellerBeyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. <P><P> Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. <P><P> Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.
Beyond Reason: Using Emotions as You Negotiate
by Roger Fisher Daniel ShapiroWhether you are negotiating a business contract or curfew with your teenager, emotions can get you in trouble. They also can help you get what you want. This book shows you how. Telling a negotiator 'Don't get emotional' is nonsense. We all have emotions of some kind-all the time-and these emotions deeply inform both what we want and how we go about getting it. In Getting to Yes, master negotiator Roger Fisher helped readers understand the mechanics of everyday agreements and how to reach them while preserving respect and self-worth. Now, in Beyond Reason, he and psychologist Daniel Shapiro share their expertise in understanding how emotions affect negotiations and, more importantly, how they can be used as a tool. Beyond Reason sheds light on five core emotional concerns we all feel during any interaction, whether between business partners or spouses. Do you feel unappreciated? Alone? Put down? Trivialized? Your autonomy impinged? Awareness of these "core concerns" gives you power. Fisher and Shapiro show you how to use them to generate positive emotions in others and in yourself, allowing you to set the emotional tone and to get what you each want more easily. You will even know what matters most to people before meeting them. Fresh, insightful, and engaging, Beyond Reason is sure to be viewed as Fisher's most important work since Getting to Yes.
Beyond Self-Defense: How to Say No, Set Boundaries, and Reclaim Your Agency--An empowering guide to s afety, risk assessment, and personal protection
by Shihan MichelleA feminist-forward guide to setting boundaries, assessing safety, and defusing violence by a six-time karate world champion—tools and skills to build confidence, fight back, and live life on your own terms.Disclaimer: this is not your average self-defense book. As educator, martial artist, movement analyst, somatic therapist, and rape crisis advocate Shihan Michelle explains, &“Self-defense doesn&’t work to prevent assault; it&’s too late, you&’re in a fight.&” Instead, Michelle champions self-offense, a preventative personal protection strategy invested in defusing trouble before violence becomes necessary.Beyond Self-Defense empowers you to prevent and de-escalate violence without resorting to physical contact. Including personal stories, interactive practices, and reflective prompts, this practical, accessible, and timely handbook teaches you how to craft your own unique protection protocols. Topics include how to:Use your body weight to fend off attacksRecognize the emotional triggers of others before they escalateUnlearn common biases about safety and vulnerabilityUse space and time to get the upper hand and control situations before they become unsafeChallenge patriarchal social standards and claim your voice—and your spaceThe founder and lead instructor of Self Offense Services, Michelle is a sixth degree black belt in Full Contact karate who gives workshops in assault prevention, boundaries, listening, de-escalation, and bullying prevention.
Beyond Straw Men: Plastic Pollution and Networked Cultures of Care (Environmental Communication, Power, and Culture #4)
by Phaedra C. PezzulloAddressing plastics can feel overwhelming. Guilt, shame, anger, hurt, fear, dismissiveness, and despair abound. Beyond Straw Men moves beyond "hot take" or straw man fallacies by illustrating how affective counterpublics mobilized around plastics reveal broader stories about environmental justice and social change. Inspired by on- and offline organizing in the Global South and the Global South of the North, Phaedra C. Pezzullo engages public controversies and policies through analysis of hashtag activism, campaign materials, and podcast interviews with headline-making advocates in Bangladesh, Kenya, the United States, and Vietnam. She argues that plastics have become an articulator of crisis and an entry point into the contested environmental politics of carbon-heavy masculinity, carceral policies, planetary fatalism, eco-ableism, greenwashing, marine life endangerment, pollution colonialism, and waste imperialism. Attuned to plastic attachments, Beyond Straw Men illustrates how everyday people resist unsustainable patterns of the plastics-industrial complex through imperfect but impactful networked cultures of care.
Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media
by Jessica Clark Tracy Van SlykeStrategies and success stories: “A must read for media practitioners, consumers, and progressives of all stripes.” —Chris Hayes In the twenty-first century, a new breed of networked progressive media—from Brave New Films to Talking Points Memo to Feministing and beyond—have informed and engaged millions, influencing political campaigns, public debates, and policymaking at unprecedented levels. In Beyond the Echo Chamber, media experts Jessica Clark and Tracy Van Slyke tell the story of the rise of progressive media and lay out a clear, hard-hitting theory of ongoing impact. A vital strategic guide based on years of research and extensive interviews with key media players and new media experts, Beyond the Echo Chamber will change the national conversation about progressive media and the future of journalism itself. For progressive journalists, bloggers, producers, activists, citizens, and policymakers committed to change, here is a roadmap to victory.
Beyond tribalism
by Celia De AncaIn the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.
Beyond Winning
by Robert H. Mnookin Scott R. Peppet Andrew S. TulumelloConflict is inevitable, in both deals and disputes. Yet when clients call in the lawyers to haggle over who gets how much of the pie, traditional hard-bargaining tactics can lead to ruin. Too often, deals blow up, cases donâe(tm)t settle, relationships fall apart, justice is delayed. Beyond Winning charts a way out of our current crisis of confidence in the legal system. It offers a fresh look at negotiation, aimed at helping lawyers turn disputes into deals, and deals into better deals, through practical, tough-minded problem-solving techniques. In this step-by-step guide to conflict resolution, the authors describe the many obstacles that can derail a legal negotiation, both behind the bargaining table with oneâe(tm)s own client and across the table with the other side. They offer clear, candid advice about ways lawyers can search for beneficial trades, enlarge the scope of interests, improve communication, minimize transaction costs, and leave both sides better off than before. But lawyers cannot do the job alone. People who hire lawyers must help change the game from conflict to collaboration. The entrepreneur structuring a joint venture, the plaintiff embroiled in a civil suit, the CEO negotiating an employment contract, the real estate developer concerned with environmental hazards, the parent considering a custody battleâe"clients who understand the pressures and incentives a lawyer faces can work more effectively within the legal system to promote their own best interests. Attorneys exhausted by the trench warfare of cases that drag on for years will find here a positive, proven approach to revitalizing their profession.
The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman
by Carmine GalloThe communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted.Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.
Bias: A CBS Insider Exposes How the Media Distort the News
by Bernard Goldberg Ed MorrisseyIn his nearly thirty years at CBS News, Emmy Award-winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left.For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued.In this classic number one New York Times bestseller, Goldberg blew the whistle on the news business, showing exactly how the media slant their coverage while insisting they're just reporting the facts.
The Bias of Communication
by Alexander John Watson Harold A. InnisOne of the most influential books ever published in Canada, Harold A. Innis's The Bias of Communication has played a major part in reshaping our understanding of history, communication, and media theory. First published in 1951, this masterful collection of essays explores the relationship between a society's communication media and that community's ability to maintain control over its development. Innis considers political and economic forces in the context of social change and the role of communication in the creation of both ancient and modern empires. In an essay for this new edition, Innis biographer Alexander John Watson examines the reasons why Innis, at the height of his success as an economic historian, embarked on new research areas of communications and empire, as well as the ways in which Marshall McLuhan's interpretations of Innis changed and de-politicized Innis's work. As important today as it was when first published, The Bias of Communication is essential reading for historians and scholars of communication and media studies.
The Bible, Homer, and the Search for Meaning in Ancient Myths: Why We Would Be Better Off With Homer’s Gods (Routledge Monographs in Classical Studies)
by John HeathThe Bible, Homer, and the Search for Meaning in Ancient Myths explores and compares the most influential sets of divine myths in Western culture: the Homeric pantheon and Yahweh, the God of the Old Testament. Heath argues that not only does the God of the Old Testament bear a striking resemblance to the Olympians, but also that the Homeric system rejected by the Judeo-Christian tradition offers a better model for the human condition. The universe depicted by Homer and populated by his gods is one that creates a unique and powerful responsibility – almost directly counter to that evoked by the Bible—for humans to discover ethical norms, accept death as a necessary human limit, develop compassion to mitigate a tragic existence, appreciate frankly both the glory and dangers of sex, and embrace and respond courageously to an indifferent universe that was clearly not designed for human dominion. Heath builds on recent work in biblical and classical studies to examine the contemporary value of mythical deities. Judeo-Christian theologians over the millennia have tried to explain away Yahweh’s Olympian nature while dismissing the Homeric deities for the same reason Greek philosophers abandoned them: they don’t live up to preconceptions of what a deity should be. In particular, the Homeric gods are disappointingly plural, anthropomorphic, and amoral (at best). But Heath argues that Homer’s polytheistic apparatus challenges us to live meaningfully without any help from the divine. In other words, to live well in Homer’s tragic world – an insight gleaned by Achilles, the hero of the Iliad – one must live as if there were no gods at all. The Bible, Homer, and the Search for Meaning in Ancient Myths should change the conversation academics in classics, biblical studies, theology and philosophy have – especially between disciplines – about the gods of early Greek epic, while reframing on a more popular level the discussion of the role of ancient myth in shaping a thoughtful life.
La Biblia Godínez
by Álvaro GordoaImagen profesional para sobrevivir al apocalipsis de la oficina y triunfar en el cielo laboral. En el principio Dios creó los cielos y la tierra. Luego puso hierba verde y creó los monstruos marinos y demás especies; para crear finalmente al hombre, a su imagen y semejanza. Hembra y varón fueron creados, cayeron en pecado, se pusieron un traje gris y colgaron en sus cinturas un gafete como lastre... así es como nació el Godín. Ya sea que estés en el Génesis elaborando tu CV o renunciando en pleno Apocalipsis, La Biblia Godínez te llenará de útiles recomendaciones de imagen pública para hacer de tu entorno laboral un lugar de grandes oportunidades para tu crecimiento profesional. Pasando por Los 10 Mandamientos de la imagen profesional como #Santificarás las fiestas corporativas# y #No desearás a la mujer ni al hombre de tu cubículo# o Los 7 Pecados capitales de la oficina como #La gula# que provoca el Mal del puerco o #La avaricia# que te ayudará a pedir aumentos y ganar más; La Biblia Godínez es un texto indispensable para quien desea ascender a los cielos profesionales y convertirse en una deidad de la oficina. Entre otras cosas aprenderás a: - Prepararte exitosamente para una entrevista de trabajo. - Producirte físicamente para trabajar. - Ganarte a tus jefes para ascender en la organización. - Comportarte eficientemente en juntas y citas de negocios. - Lidiar con envidias, crisis y hasta romances de oficina. ¡Qué esperas, pasa de ser un Godín a un God-IN!
La Biblia Godínez
by Álvaro GordoaImagen profesional para sobrevivir al apocalipsis de la oficina y triunfar en el cielo laboral. En el principio Dios creó los cielos y la tierra. Luego puso hierba verde y creó los monstruos marinos y demás especies; para crear finalmente al hombre, a su imagen y semejanza. Hembra y varón fueron creados, cayeron en pecado, se pusieron un traje gris y colgaron en sus cinturas un gafete como lastre... así es como nació el Godín. Ya sea que estés en el Génesis elaborando tu CV o renunciando en pleno Apocalipsis, La Biblia Godínez te llenará de útiles recomendaciones de imagen pública para hacer de tu entorno laboral un lugar de grandes oportunidades para tu crecimiento profesional. Pasando por Los 10 Mandamientos de la imagen profesional como #Santificarás las fiestas corporativas# y #No desearás a la mujer ni al hombre de tu cubículo# o Los 7 Pecados capitales de la oficina como #La gula# que provoca el Mal del puerco o #La avaricia# que te ayudará a pedir aumentos y ganar más; La Biblia Godínez es un texto indispensable para quien desea ascender a los cielos profesionales y convertirse en una deidad de la oficina. Entre otras cosas aprenderás a: - Prepararte exitosamente para una entrevista de trabajo. - Producirte físicamente para trabajar. - Ganarte a tus jefes para ascender en la organización. - Comportarte eficientemente en juntas y citas de negocios. - Lidiar con envidias, crisis y hasta romances de oficina. ¡Qué esperas, pasa de ser un Godín a un God-IN!
Bibliography and Modern Book Production: Notes and sources for student librarians, printers, booksellers, stationers, book-collectors
by Percy FreerBibliography and Modern Book Production is a fascinating historic journey through the fields of print history, librarianship and publishing. It covers key developments from 1494 to 1949 in bibliography and book production from the history of scripts and paper manufacture to the origins of typefaces and printing. Although not a textbook, the book was a guide for library students in the 1950s on the essential literature of librarianship.As the first librarian appointed to Wits University in 1929, Percy Freer’s near encyclopaedic knowledge of the subject of bibliography enabled him to develop a key resource for relevant library examinations in South Africa and abroad. Due to its immense value as a historic record, and to acknowledge Freer’s contributions as scholar, librarian and publisher, it is being reissued as part of the Wits University Press Re/Presents series to make it accessible to scholars in book histories, publishing studies and information science.
The Bid Manager's Handbook
by David NicksonThis title was first published in 2003. Winning significant business on the right terms is an increasingly complex, challenging and time-consuming task, and a successful bid is a vital part of any business offering its services or products to another. This book aims to help you to enhance the probability of success in winning bids at the desired margins and to set-up and run effectively a bid management team. Aimed at two main groups of readers (sales staff managing multi-disciplinary bid teams and project and technical managers who find themselves managing a bid to support a sales campaign) it's a resource for the battle to win new business. Taking an extremely practical approach and using real life examples David Nickson leads the reader through every stage of planning for, producing and delivering a bid: knowing what needs to be done; knowing how to present the information to the prospective client effectively; gaining the writing and editorial skills needed to put a sales case across; identifying the skills that are needed to manage a bid. It also shows how to save time - the most important commodity in any bid as it is always a scarce resource - without affecting quality.
Biden: The Obama Years and the Battle for the Soul of America
by David LienemannThe visual chronicle of Joe Biden's eight years as vice president to Barack Obama, revealing in intimate detail who the presumptive 2020 Democratic nominee is as a leader, father, friend, and future President This book captures the core of who Joe Biden is as a lifelong public servant, and who he would be as America's next President--featuring photographs from his eight years as one of America's most consequential vice presidents and partner to Barack Obama. These visually arresting photographs and behind-the-scenes stories show Biden stepping into his own as a leader ready to guide a nation in distress. They also reveal a new dimension to Biden's humanity--as a man whose decency and kindness shines through both tragedy and triumph, whose working-class roots inform his values, and whose candor and approachability enable him to connect with citizens of all kinds. This book traces Biden's vice presidency in unprecedented detail, shedding light on who he is as a political leader and patriot, and also as a father, husband, and friend. It will delight and fascinate readers who yearn for the return of honesty and ethics to the nation's highest offices. As we draw closer to the 2020 presidential elections, this portrait of one of the most influential names in American politics is more timely and important than ever.
Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era
by John Rossman Kevin McCaffreyThe Executive Playbook to Lead Business Growth, Innovation and Transformation.The first leadership book for the age of artificial intelligence, equipping leaders with principles and tactics to achieve audacious outcomes and solve complex problems, while smartly managing the inherent risks of bold moves. Applying this playbook will impact your business and, just as critically, propel and protect your career as a bold transformational executive. Co-authored by John Rossman, author of The Amazon Way and Think Like Amazon, and Kevin McCaffrey, seasoned executives from Amazon, Google, and T-Mobile. This fast-moving book melds their direct leadership experiences with comprehensive research and authentic stories. Actionable insights include: Pinpointing Growth Opportunities: Identify your customer's primary frustrations and unmet needs with standout features, forming the foundation for sustainable business growth. Mastering Strategic Communication: Develop skills to ensure alignment, clarity, and vital stakeholder involvement through effective strategic communication. Prioritizing through High-Impact Experimentation: Implement cost-effective, swift, and impactful experimentation methods, utilizing memos and debates for maximum effect. Redefining Cost Models for Winning Business Models: Learn to innovate cost structures alongside improving customer experiences for a transformative impact on your business. Overcoming Inertia and Analysis Paralysis: Discover tactics to break free from conventional pace and decision-making traps by creating focused teams and unique operational environments. Maximizing Return on Effort: Craft a governance approach that provides high quality, timely signals for your strategic endeavors without the usual bureaucratic overhead. With your book purchase you also get a trove of resources including practical frameworks, real-world examples, a Big Bet journal, generative AI prompts , and a Big Bet GPT. These tools are designed to drive active integration of the principles of Big Bet Leadership in your business.
The Big Book of Dashboards: Visualizing Your Data Using Real-world Business Scenarios
by Andy Cotgreave Jeffrey Shaffer Steve WexlerThe definitive reference book with real-world solutions you won't find anywhere else The Big Book of Dashboards presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards. Comprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) The Big Book of Dashboards is the only book that matches great dashboards with real-world business scenarios. By organizing the book based on these scenarios and offering practical and effective visualization examples, The Big Book of Dashboards will be the trusted resource that you open when you need to build an effective business dashboard. In addition to the scenarios there's an entire section of the book that is devoted to addressing many practical and psychological factors you will encounter in your work. It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts? The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world. A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.
The Big Book of Irony
by Jon WinokurJon Winokur defines and classifies irony and contrasts it with coincidence and cynicism, and other oft-confused concepts that many think are ironic.He looks at the different forms irony can take, from an irony deficiency to visual irony to an understatement, using photographs and relate-able examples from pop culture. * "Irony in Action" looks at irony in language, both verbal and visual, while "Bastions of Irony" and "Masters of Irony" look at institutions and individuals steeped in irony, though not always intentionally. PLUS:* The Annals of Irony looks at irony, and its lack thereof, throughout history. A delight for anyone with a smart, dark sense of humor.
The Big Book of Job-Hunting Hacks: How to Build a Résumé, Conquer the Interview, and Land Your Dream Job
by Editors of the American Library Association Brenda Bernstein John Henry WeissA helpful compendium of tips and tricks to land the perfect job! In The Big Book of Job-Hunting Hacks, experienced job-hunting professionals offer detailed advice on every step of the job-hunting process. From how to navigate the interview process, to how to create the perfect resume, this book will help you stand out from your competitors. With a new introduction by John Henry Weiss, president of a recruitment firm, that contextualizes the current economic state as a result of COVID-19, this book offers hundreds of practical tips for those laid-off, fired, or new to enter the workplace. Some of the information that this book will explain: Which questions you should be asking yourself while researching the marketHow to craft an effective cover letterThe importance of a simple resume formatHow to negotiate a job offerHow to build your own businessAnd so much more! Whether you're entry-level or nearing the peak of your career, The Big Book of Job-Hunting Hacks is the book for you!
The Big Book of Restorative Justice: Four Classic Justice & Peacebuilding Books in One Volume (Justice and Peacebuilding)
by Howard Zehr Allan MacRae Kay Pranis Lorraine Stutzman AmstutzThe four most popular restorative justice books in the Justice & Peacebuilding series—The Little Book of Restorative Justice: Revised and Updated, The Little Book of Victim Offender Conferencing, The Little Book of Family Group Conferences, and The Little Book of Circle Processes—in one affordable volume. And now with a new foreword from Howard Zehr, one of the founders of restorative justice!Restorative justice, with its emphasis on identifying the justice needs of everyone involved in a crime, is a worldwide movement of growing influence that is helping victims and communities heal while holding criminals accountable for their actions. This is not a soft-on-crime, feel-good philosophy, but rather a concrete effort to bring justice and healing to everyone involved in a crime. Circle processes draw from the Native American tradition of gathering in a circle to solve problems as a community. Peacemaking circles are used in neighborhoods, in schools, in the workplace, and in social services to support victims of all kinds, resolve behavior problems, and create positive climates.Each book is written by a scholar at the forefront of these movements, making this important reading for classrooms, community leaders, and anyone involved with conflict resolution.
The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
by Robert W. BlyThe language you need to sell and succeed, from America’s top copywriter.Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you:Grab the reader’s attention.Convey a sense of urgency.Communicate what’s special, different, and unique about your product.Boost response with proven time-tested offers.Arouse the reader’s curiosity.Overcome buyer objections.Announce something new.Move the reader emotionally.Create a perception of superior product value.Give the reader news.And much more.The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to:Sell any product or service.Get connections, followers, and friends on social media.Write social media posts and ads that generate more clicks and conversions.Optimize web pages for Google and other search engines.Write e-mails that get higher open and click-through rates.Become a more powerful and persuasive copywriter.Increase web site traffic and conversion.Generate better return from your Call to Actions (CTA).The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Big Crisis Data
by Carlos CastilloSocial media is an invaluable source of time-critical information during a crisis. However, emergency response and humanitarian relief organizations that would like to use this information struggle with an avalanche of social media messages that exceeds human capacity to process. Emergency managers, decision makers, and affected communities can make sense of social media through a combination of machine computation and human compassion - expressed by thousands of digital volunteers who publish, process, and summarize potentially life-saving information. This book brings together computational methods from many disciplines: natural language processing, semantic technologies, data mining, machine learning, network analysis, human-computer interaction, and information visualization, focusing on methods that are commonly used for processing social media messages under time-critical constraints, and offering more than 500 references to in-depth information.
Big Data Analyses, Services, and Smart Data (Advances in Intelligent Systems and Computing #899)
by Wookey Lee Carson K. Leung Aziz NasridinovThis book covers topics like big data analyses, services, and smart data. It contains (i) invited papers, (ii) selected papers from the Sixth International Conference on Big Data Applications and Services (BigDAS 2018), as well as (iii) extended papers from the Sixth IEEE International Conference on Big Data and Smart Computing (IEEE BigComp 2019). The aim of BigDAS is to present innovative results, encourage academic and industrial interaction, and promote collaborative research in the field of big data worldwide. BigDAS 2018 was held in Zhengzhou, China, on August 19–22, 2018, and organized by the Korea Big Data Service Society and TusStar. The goal of IEEE BigComp, initiated by Korean Institute of Information Scientists and Engineers (KIISE), is to provide an international forum for exchanging ideas and information on current studies, challenges, research results, system developments, and practical experiences in the emerging fields of big data and smart computing. IEEE BigComp 2019 was held in Kyoto, Japan, on February 27–March 02, 2019, and co-sponsored by IEEE and KIISE.