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The Times 50 Greatest Football Matches
by Richard WhiteheadFrom the earliest FA Cup finals in the 1870s between teams of former public schoolboys to the glittering world of 21st-century Champions League matches contested by squads of millionaires, The Times has been at pitchside to write the history of football as it has happened.It is story of great matches: Hungary’s historic victory over England at Wembley in 1953, Manchester United’s triumph over Benfica in the 1968 European Cup final, Brazil’s thrashing of Italy in the 1970 World Cup final, Liverpool’s remarkable recovery to win the Champions League in Istanbul in 2005. It is a story of dazzling individual performances: Stanley Matthews finally winning an FA Cup winners’ medal at Wembley in 1953, Bobby Moore giving a masterclass in the art of defending for England against Brazil in the 1970 World Cup, Cristiano Ronaldo’s virtuoso performance as Real Madrid won the 2017 Champions League. It is a story of national highs and lows, from Wembley in 1966 when England ruled the world after defeating West Germany to the humiliation of losing to Iceland in the 2016 European Championship.But above all it is a story of great players, great managers and great personalities in a sport that grips the attention of the world like no other.
Timing Channels in Cryptography
by Chester Rebeiro Debdeep Mukhopadhyay Sarani BhattacharyaThis book deals with timing attacks on cryptographic ciphers. It describes and analyzes various unintended covert timing channels that are formed when ciphers are executed in microprocessors. The book considers modern superscalar microprocessors which are enabled with features such as multi-threaded, pipelined, parallel, speculative, and out-of order execution. Various timing attack algorithms are described and analyzed for both block ciphers as well as public-key ciphers. The interplay between the cipher implementation, the system architecture, and the attack's success is analyzed. Further hardware and software countermeasures are discussed with the aim of illustrating methods to build systems that can protect against these attacks.
Tinderbox: HBO's Ruthless Pursuit of New Frontiers
by James Andrew MillerTinderbox tells the exclusive, explosive, uninhibited true story of HBO and how it burst onto the American scene and screen to detonate a revolution and transform our relationship with television forever. The Sopranos, Game of Thrones, Sex and the City, The Wire, Succession…HBO has long been the home of epic shows, as well as the source for brilliant new movies, news-making documentaries, and controversial sports journalism. By thinking big, trashing tired formulas, and killing off cliches long past their primes, HBO shook off the shackles of convention and led the way to a bolder world of content, opening the door to all that was new, original, and worthy of our attention. In Tinderbox, award-winning journalist James Andrew Miller uncovers a bottomless trove of secrets and surprises, revealing new conflicts, insights, and analysis. As he did to great acclaim with SNL in Live from New York; with ESPN in Those Guys Have All the Fun; and with talent agency CAA in Powerhouse, Miller continues his record of extraordinary access to the most important voices, this time speaking with talents ranging from Abrams (J. J.) to Zendaya, as well as every single living president of HBO—and hundreds of other major players.Over the course of more than 750 interviews with key sources, Miller reveals how fraught HBO’s journey has been, capturing the drama and the comedy off-camera and inside boardrooms as HBO created and mobilized a daring new content universe, and, in doing so, reshaped storytelling and upended our entertainment lives forever.
Un tipo con suerte
by Siro LópezLas memorias de una leyenda viva del periodismo deportivo. Con Prólogo de Ibai Llanos y epílogo de Manolo Lama. «No es obligado quererlo, pero no te queda más remedio».Antoni Daimiel Siro López es historia del periodismo deportivo de este país. A medio camino entre un Peter Pan que se resiste a crecer y un Rolling Stone que sigue en plena forma a los sesenta y siete años, ha conquistado el corazón de cuatro generaciones de españoles: las que van desde José María García hasta Ibai Llanos. «Una primera característica que le define es la sinceridad; la segunda, la ingenuidad, que tiene que ver con su bondad». José María GarcíaUn tipo con suerte son unas memorias divertidas y deslenguadas que dibujan un retrato del país desde los años sesenta hasta nuestros días. Un libro repleto de anécdotas que resumen más de cuatro décadas de profesión en las que Siro ha compartido estudios de radio y televisión con José María García o Pepe Domingo Castaño, ha salido de fiesta con Maradona o la selección española de baloncesto, ha dirigido la comunicación del Súper Dépor y se ha convertido por aclamación popular en el «abuelito de Twitch». Todo ello, sin perder jamás la sonrisa ni el buen humor. Ni su genuina forma de ser periodista. Dicen de él:«Siro nos demuestra que no hay edad para aprender».Ibai Llanos «Siro siempre en mi equipo».Manolo Lama «Cuando la vida trató de descabalgarlo, apareció el mejor Siro López, el rebelde, ese que mantiene los anillos puestos sin brillo, pero no permite que se le caigan. El Siro más mayor ha sido el más joven, el más cansado ha sido el más proactivo, el más despegado acabó siendo el más comprometido».Antoni Daimiel
Tips and Tools: The Art of Experiential Group Facilitation
by Jennifer StanchfieldThe book explores the facilitator's role in groups of all kinds and offers creative tools and activities to enhance group experience.
Title IX and the Protection of Pregnant and Parenting College Students: Realities and Challenges (Routledge Research in Higher Education)
by Catherine L. Riley Alexis Hutchinson Carley DixThis book explores the discrepancies among what protections Title IX provides to pregnant and parenting students, what colleges communicate, and what pregnant and parenting students actually experience. To actually protect pregnant and parenting students, the authors argue that a school must provide multifaceted support that is effectively communicated to an entire campus community, including students who are parenting, who are pregnant, and who may become pregnant. The first part of the book portrays the realities of pregnancy and parenting in college. The chapters illuminate related Title IX applications, population demographics, how unplanned pregnancies in college occur, and physical and mental health challenges that these students often experience. The authors then discuss what compliance with Title IX legally entails and why meeting it is often an afterthought. In the second half of the book, the authors use mixed-methods research to map the compliance landscapes of three schools in the southeast as examples: a large state school, a mid-size private university, and a small private college. Offering eye-opening interviews with pregnant and parenting students, interdisciplinary research, and proposals for multifaceted support and communication on college campuses, this volume will engage students, scholars, and activists with an interest in higher education administration, educational policy, reproductive health, bioethics, gender studies, and rhetoric.
To Dance the Dance: A Symbolic Interactional Exploration of Premarital Sexuality (LEA's Series on Personal Relationships)
by F. Scott ChristopherThis pioneering monograph integrates the major research findings of the past four decades and offers a new model for the study of human sexuality. The author examines the empirical literature on sexuality for the developmental stages of childhood, adolescence, and young adulthood and for experiences of sexual aggression. He then uses symbolic interactionism to develop a theoretical model which integrates the research across the developmental periods and for instances of sexual aggression, providing one of the most comprehensive views of sexuality development that has yet been offered. The work investigates the role of family, peers, romantic partners, and personality in the development of sexual expression and offers a unique vision of how symbolic interactionism can inform one's understanding of sexual beliefs and behaviors through the developmental stages. By acknowledging developmental differences and changes in individuals and their interpersonal relationship context, a more integrated understanding emerges of how sexuality develops. This volume is intended for students and scholars interested in the influences on the development of sexual expression of youth and young adults. It will be of great interest to readers in psychology, family studies, communication, sociology, adolescent studies, and specialized areas of sexuality research. It is appropriate for undergraduate seminars and graduate-level courses on human sexuality, close relationships, family theory, sociology, communication, social psychology, developmental psychology, and related areas.
To Experience Wonder: A Life
by Veronica RossCanada’s foremost cookbook author began her career, not as a cook, but as a journalist writing for Canadian magazines. She was 60 when she turned her attention to food. Food That Really Schmecks immediately became a best-seller, and continues to sell 35 years later. It’s more than a book of wonderful recipes - it also describes the Mennonite way of life. The success of that book led to two more Schmecks books and many other cookbooks. Edna has received the Order of Canada among many other awards. Over the years, Edna developed longstanding friendships with many of Canada’s greatest writers, including Margaret Laurence, W.O. Mitchell, Sheila Burnford, and Pierre Berton. In 1991 she established The Edna Staebler Award for Creative Non-fiction to recognize the first or second book of a Canadian writer. To Experience Wonder is the first book to explore behind the scenes of this successful writer’s life. At the age of 97, Edna leads an active life at her cottage on Sunfish Lake, where she writes, reads, and welcomes the many aspiring writers who come to visit.
To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
by Lawrence LevyAn insider's never-before-told story about how a struggling computer animation company called Pixar became one of the greatest entertainment organizations of all time. ¶“Part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies.”—Dan Lyons, best-selling author of Disrupted¶After he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar’s story offers profound lessons that can apply to many aspects of our professional and personal lives. ¶“[A] delightful book about finance, creative genius, workplace harmony, and luck.”—Fortune ¶“Enchanting.”—The New York Times ¶“I love this book! I think it is brilliant.”—Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestseller Creativity Inc. ¶“A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs.”—Success Magazine¶An Amazon Best Book of 2016 in Business & Leadership • A top pick on Fortune’s Favorite Books of 2016 • A 2017 Axiom Business Book Award winner in Memoir/Biography ¶
To The Point: Reading and Writing Short Argument
by Gilbert H. Muller Harvey S. WienerTo the Point helps readers construct arguments by thinking about their own experiences, reading brief, current essays, and doing writing assignments.
Toastmasters International Communication and Leadership Program
by Toastmasters InternationalIncluded here is the manual that you get upon first joining a Toastmasters club. Toastmasters is an organization which teaches its members how to speak effectively. Even if the reader is not a member of a Toastmasters club, it will be of some use to those who want to learn some good ways to prepare different types of speeches. Otherwise, this just might spur you to find and joina Toastmasters club and have fun. This has been specially edited to make navigation with braille or daisy through the manual an easy and enjoyable task.
Toasts: Over 1,500 of the Best Toasts, Sentiments, Blessings, and Graces
by Paul DicksonA list of speeches for any occasion.
Toda la verdad sobre el COVID-19: La historia detrás del gran reinicio, los pasaportes de vacunación y la nueva normalidad
by Doctor Joseph Mercola Ronnie CumminsUSA Today, Wall Street Journal, Bestseller Internacional “Una [crítica] elocuente, carismática e informada de un sistema corrupto.”—Robert F. Kennedy, Jr.,del prólogo “El Dr. Mercola es un visionario, pionero y líder.”—Del Bigtree, anfitrión de The Highwire El muchas veces ganador de libros más vendidos del New York Times, Dr. Mercola y Ronnie Cummins, fundador y director de la Asociación de Consumidores Orgánicos y Vía Orgánica, se unen para exponer la verdad - y terminar con la locura - sobre el COVID-19. Mediante una robusta investigación, más de 500 referencias de artículos de revistas científicas arbitradas, estadísticas oficiales gubernamentales y descubrimientos de investigación de salud pública de todo el mundo, los autores muestran la necesidad urgente de un despertar global. Es hora de unirnos, exigir la verdad y tomar el control de nuestra salud. La Verdad Sobre el COVID-19 es tu invitación a unirte al Dr. Mercola y Cummins mientras educan y organizan un futuro sano, equitativo, democrático y regenerativo. *Edición actualizada con un nuevo prólogo*
Today's Public Relations: An Introduction
by Robert L. Heath Timothy CoombsToday's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.
Todo por los votos
by Carlos Pacheco Gustavo OnoratoLa historia reciente y la comunicación política vistas a través de recordadas piezas publicitarias. Todo por los votos es una investigación periodística que combina la historia política reciente con las claves de la comunicación política y de la publicidad. "La publicidad es una poderosa herramienta de conocimiento antropológico de las sociedades", afirman los autores. Incluye la reflexión y el testimonio de publicistas, sociólogos y analistas políticos, como Francisco Vernazza, Óscar Bottinelli, Adolfo Garcé, Esteban Valenti, Álvaro Ahunchain, Claudio Invernizzi, José M. Busquets, José L. Costa, José M. Reyes y Gerardo Caetano. Piezas como "la paradoja" (1989), eslóganes como "Batlle le canta la justa" (1994-1999) y "fotos robadas" a José Mujica (2009) son transformadas en el libro en claves para comprender los desafíos a los que se enfrentaron los uruguayos en las últimas décadas. Todo por los votos comienza en 1980 y abarca en total seis elecciones nacionales y dos referéndums. Paso a paso, votación tras votación, el libro responde varias preguntas: ¿la publicidad puede crear un candidato o torcer una elección? ¿Cuál es el papel de los publicistas y cuál el de los candidatos? ¿Cuánto pesa un buen eslogan? ¿Qué rol desempeña la publicidad en una elección cabeza a cabeza? En los dos capítulos finales, los autores reflexionan sobre el perturbador papel de las redes sociales en las campañas políticas y respecto del perfil del votante uruguayo en el Uruguay de hoy, a la vez que se preguntan: ¿aumentó el riesgo de juego sucio? ¿Qué votan los uruguayos?
Together But Something Missing: How to create and sustain successful relationships
by Ben RenshawPower struggles - Lack of communication - Unconscious needs - Fear of rejection - Different interests - Out of date habits - Fear of intimacy - High expectations - Too busy.If even one of these issues causes problems in your relationships, then this book is for you. As Britain's top personal development guru - and married himself - Ben Renshaw is able to throw strong light on what we can all do to improve our relationships, no matter what the problem. In his view there are ten principles of a successful partnership or marriage: Letting go of the past. Knowing what you want to say 'Yes' to. Realising that Now is New. Deciding how you want to be. Fearing less, talking more. Sexual healing. The inevitability of change. Living a life of gratitude. Making love more important than the relationship. Remembering the spirit zone. Full of thoughtful, realistic advice, this is the book no caring, sharing person can afford not to read.
Tokyo Vice: An American Reporter on the Police Beat in Japan
by Jake AdelsteinA riveting true-life tale of newspaper noir and Japanese organized crime from an American investigative journalist. Jake Adelstein is the only American journalist ever to have been admitted to the insular Tokyo Metropolitan Police Press Club, where for twelve years he covered the dark side of Japan: extortion, murder, human trafficking, fiscal corruption, and of course, the yakuza. But when his final scoop exposed a scandal that reverberated all the way from the neon soaked streets of Tokyo to the polished Halls of the FBI and resulted in a death threat for him and his family, Adelstein decided to step down. Then, he fought back. In Tokyo Vice he delivers an unprecedented look at Japanese culture and searing memoir about his rise from cub reporter to seasoned journalist with a price on his head.From the Trade Paperback edition.
Tomorrow’s History: Selected Writings of Simon Zadek, 1993-2003
by Simon ZadekThe last ten years have seen an extraordinary transformation in how business has to account for itself. Today, the air is thick with the buzz of corporate responsibility (CR) leaders, innovators and practitioners. Conferences and publications on the topic are in abundance: the tip of an iceberg that has become a fast-growth industry. Many of those companies and service providers most vocal in distancing themselves from early experimentation have proved the strongest advocates of sustainability reporting, often winning applause and coveted awards in the process. Even companies from controversial sectors such as alcohol, cigarettes and gambling have joined the party – running up bills of tens of millions of dollars in demonstrating their new-found faith for CR. It has not always been like this. As one of the architects of the burgeoning CR movement, Simon Zadek has always been a prolific writer and contributor of ideas. The evolution of his thoughts on new economics, corporate accountability, stakeholder dialogue, social and ethical auditing and reporting have attracted consistent attention – never more than today. In this unique anthology, Zadek crystallises his key work from the last decade into a coherent and fascinating whole, which, read together, provide a context, lens and early history lesson on how CR has become one of the defining business issues of the 21st century. The writings reflect Zadek's involvement with organisations such as the New Economics Foundation, a pioneer in the development of social auditing, sustainability indicators, community finance and much more. They illustrate his contribution in setting up the Ethical Trading Initiative, and AccountAbility (where he is presently the CEO), in working with companies such as The Body Shop and Ben & Jerry's through to Nike, BT and many other civil-society organisations. The book contains 33 pieces, which are split into six sections: "The Economics of Utopia"; "Civil Society, Power and Accountability"; "Accounting for Change"; "The Civil Corporation"; "Partnership Alchemy"; and "Responsible Competitiveness". It will be an invaluable resource for anyone wishing develop an understanding of why corporate responsibility is where it is today and where it might end up tomorrow.
Tongue Pierced
by Nelson SearcyWords. They can seem tiny and insignificant, but they have tremendous power. They create our atmosphere, ignite psychological connections, shape our thinking, determine our actions, and ultimately construct our reality. Our words can strengthen relationships or tear people down, lead to success or ruin a lifetime's legacy. Words can truly change our world. It's up to you to determine whether that change will be for better or for worse. The words you allow to flow from your mouth will shape your circumstances. This practical guide will show you how to choose your words wisely in order to create the life you want.Includes the "30-Day No Cursing Challenge."
Too Much Free Speech?
by Randall P. BezansonIn Too Much Free Speech?, Randall P. Bezanson takes up an essential and timely inquiry into the Constitutional limits of the Supreme Court's power to create, interpret, and enforce one of the essential rights of American citizens. Analyzing contemporary Supreme Court decisions from the past fifteen years, Bezanson argues that judicial interpretations have fundamentally and drastically expanded the meaning and understanding of "speech." Bezanson focuses on judgments such as the much-discussed Citizens United case, which granted the full measure of constitutional protection to speech by corporations, and the Doe vs. Reed case in Washington state, which recognized the signing of petitions and voting in elections as acts of free speech. In each case study, he questions whether the meaning of speech has been expanded too far and critically assesses the Supreme Court's methodology in reaching and explaining its expansive conclusions. Bezanson's measured approach and deep insights reveal the complexities of speech in the realms of human behavior and constitutional law. His wide-ranging analysis of relevant Supreme Court cases arms readers with the facts and perspectives necessary to reach independent conclusions about whether the Court's conduct befitted the independent judicial branch and to understand the consequences of its decisions for a representative democracy.
Too Smart: How Digital Capitalism is Extracting Data, Controlling Our Lives, and Taking Over the World (The\mit Press Ser.)
by Jathan SadowskiWho benefits from smart technology? Whose interests are served when we trade our personal data for convenience and connectivity?Smart technology is everywhere: smart umbrellas that light up when rain is in the forecast; smart cars that relieve drivers of the drudgery of driving; smart toothbrushes that send your dental hygiene details to the cloud. Nothing is safe from smartification. In Too Smart, Jathan Sadowski looks at the proliferation of smart stuff in our lives and asks whether the tradeoff—exchanging our personal data for convenience and connectivity—is worth it. Who benefits from smart technology?Sadowski explains how data, once the purview of researchers and policy wonks, has become a form of capital. Smart technology, he argues, is driven by the dual imperatives of digital capitalism: extracting data from, and expanding control over, everything and everybody. He looks at three domains colonized by smart technologies' collection and control systems: the smart self, the smart home, and the smart city. The smart self involves more than self-tracking of steps walked and calories burned; it raises questions about what others do with our data and how they direct our behavior—whether or not we want them to. The smart home collects data about our habits that offer business a window into our domestic spaces. And the smart city, where these systems have space to grow, offers military-grade surveillance capabilities to local authorities. Technology gets smart from our data. We may enjoy the conveniences we get in return (the refrigerator says we're out of milk!), but, Sadowski argues, smart technology advances the interests of corporate technocratic power—and will continue to do so unless we demand oversight and ownership of our data.
Too Soon to Say Goodbye (Thorndike Biography Ser.)
by Art BuchwaldWhen doctors told Art Buchwald that his kidneys were kaput, the renowned humorist declined dialysis and checked into a Washington, D.C., hospice to live out his final days. Months later, "The Man Who Wouldn't Die" was still there, feeling good, holding court in a nonstop "salon" for his family and dozens of famous friends, and confronting things you usually don't talk about before you die; he even jokes about them. Here Buchwald shares not only his remarkable experience--as dozens of old pals from Ethel Kennedy to John Glenn to the Queen of Swaziland join the party--but also his whole wonderful life: his first love, an early brush with death in a foxhole on Eniwetok Atoll, his fourteen champagne years in Paris, fame as a columnist syndicated in hundreds of newspapers, and his incarnation as hospice superstar. Buchwald also shares his sorrows: coping with an absent mother, childhood in a foster home, and separation from his wife, Ann. He plans his funeral (with a priest, a rabbi, and Billy Graham, to cover all the bases) and strategizes how to land a big obituary in The New York Times ("Make sure no head of state or Nobel Prize winner dies on the same day"). He describes how he and a few of his famous friends finagled cut-rate burial plots on Martha's Vineyard and how he acquired a Picasso drawing without really trying. What we have here is a national treasure, the complete Buchwald, uncertain of where the next days or weeks may take him but unfazed by the inevitable, living life to the fullest, with frankness, dignity, and humor. "[Art Buchwald] has given his friends, their families, and his audiences so many laughs and so much joy through the years that that alone would be an enduring legacy. But Art has never been just about the quick laugh. His humor is a road map to essential truths and insights that might otherwise have eluded us." -Tom Brokaw.
Toolbox Innovationskommunikation: Zum Durchbruch mit gekonnter Kommunikation: Strategische Modelle und Methoden für Neues
by Florian HohenauerDieses Buch bietet eine Werkzeugkiste an Modellen und Methoden, die innovative Ideen erfolgreich machen. Innovation bringt Fortschritt, Wettbewerbsvorteile und steigert die Gewinne. Innovation bedeutet aber auch immer Unsicherheit und ruft Abwehrreaktionen hervor, weshalb starke Kommunikationskompetenzen gefragt sind, um interne und externe Hürden zu überwinden. Gelungene Innovationskommunikation schafft Aufmerksamkeit und baut notwendiges Wissen bei allen wichtigen Stakeholdern auf. Sie ist schnell, flexibel und pragmatisch, antizipiert Widerstände, adressiert mögliche negative Auswirkungen und baut Brücken in die Zukunft.Florian Hohenauers Buch richtet sich an Kommunikationsprofis und solche, die es werden wollen – vor allem an all diejenigen, die nachhaltige Kommunikationsstrategien entwickeln möchten und bereit sind, für deren starkes Fundament etwas mehr Zeit zu investieren. Die renommierten Expert:innen Christine Dingler, Gudrun Herrmann, Dr. Kerstin Hoffmann, Sascha Pallenberg, Christiane Schulz und Gerrit Gericke sowie Danijel Višević stellen in Gastbeiträgen und Interviews eigene strategische Ansätze vor. Praxisbeispiele illustrieren die Anwendung der vorgestellten Werkzeuge.
Toolbox Kommunikationsmanagement: Denkwerkzeuge und Methoden für die Steuerung der Unternehmenskommunikation
by Ansgar Zerfaß Sophia Charlotte VolkErfahren Sie in diesem Buch Wissenswertes rund um das Thema strategische Unternehmenskommunikation Dieses Buch gibt einen umfassenden Überblick zu bestehenden Ansätzen, Methoden und Instrumenten für das strategische Kommunikationsmanagement in Unternehmen. Es behandelt die folgenden Themenbereiche:Der Beitrag von Kommunikation zur WertschöpfungToolbox für das Kommunikationsmanagement: Analysetools, Planungstools, Umsetzungstools, EvaluationstoolsNeue Tools für das KommunikationsmanagementAnwendungsbeispiele für die ToolboxTop-Tools und ErfolgsfaktorenWeiterhin werden im Buch „Toolbox Kommunikationsmanagement - Denkwerkzeuge für die Steuerung der Unternehmenskommunikation“ aktuelle Erkenntnisse aus der internationalen Forschung neu systematisiert und mit empirischen Daten sowie Best-Practice-Beispielen aus der Kommunikationspraxis von Unternehmen in Deutschland verknüpft. Erfolgreiche Kommunikationschefs berichten darüber hinaus über ihre eigenen Erfahrungen und praktische Lösungsansätze. Ein optimaler Wegweiser für Unternehmensleitung und KommunikationsverantwortlicheAnsgar Zerfaß und Sophia Charlotte Volk stellen konkrete Tools zum Management der Kommunikation vor und wenden sich damit an alle, die den Beitrag der Unternehmenskommunikation zum Organisationserfolg ganzheitlich verstehen und steuern wollen. Die in diesem Buch erwähnten Tools sind zum Beispiel: Communication-Touchpoint-AnalyseZieleradar Sentiment-AnalyseCommunication Value Circle MaßnahmenportfolioIssue MapsCommunication ScrumMit dieser umfassenden Betrachtung des Kommunikationsmanagements richtet sich dieser praktische Wegweiser in erster Linie an die Unternehmensleitung und an Kommunikationsverantwortliche.
Tools and Weapons: The Promise and the Peril of the Digital Age
by Brad Smith Carol Browne<P><P>From Microsoft's president and one of the tech industry's broadest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitization of everything accelerates.Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. <P><P>This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon, and new approaches are needed to manage an era defined by even more powerful inventions like artificial intelligence. <P><P>Companies that create technology must accept greater responsibility for the future, and governments will need to regulate technology by moving faster and catching up with the pace of innovation. <P><P>In Tools and Weapons, Brad Smith and Carol Ann Browne bring us a captivating narrative from the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of artificial intelligence, big tech's relationship to inequality, and the challenges for democracy, far and near. <P><P>While in no way a self-glorifying "Microsoft memoir," the book pulls back the curtain remarkably wide onto some of the company's most crucial recent decision points as it strives to protect the hopes technology offers against the very real threats it also presents. There are huge ramifications for communities and countries, and Brad Smith provides a thoughtful and urgent contribution to that effort. <P><P><b>A New York Times Bestseller</b>