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Terrorismus als Kommunikation: Bestandsaufnahme, Erklärungen und Herausforderungen (Aktivismus- und Propagandaforschung)
by Liane RothenbergerKommunikationstheorien und Terrorismus – wie lässt sich hier eine Verbindung schaffen? Terrorismus ist ein in der heutigen Zeit dominantes Thema: Es bestimmt zuweilen die öffentliche politische Diskussion wie auch private Gespräche. Die Kommunikationswissenschaft kann dazu beitragen, das Phänomen Terrorismus weiter zu durchdringen, und wichtige Puzzlesteine liefern, es in seiner Gesamtheit zu erfassen. Die Entwicklung der Medienkompetenz mancher Terroristengruppen drängt es geradezu auf, das „Gesellschaftsproblem Terrorismus“ mithilfe einer „kommunikationswissenschaftlichen Brille“ anzugehen.
Terrorist Recruitment, Propaganda and Branding: Selling Terror Online (Political Violence)
by Anna KruglovaThis book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book’s central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group’s online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.
Tested Sentences that Sell: Why The Sizzle Sells The Steak
by Elmer WheelerThis book describes the simple but effective methods that Elmer Wheeler has used in making two sales grow where only one grew before.The author is sales consultant for scores of prominent firms. He has tested thousands of word-combinations and selling points on millions of customers at the point of sale.He knows the selling points and techniques that will achieve results. He knows the ones that will fail.The author shows you how the slight twist of a phrase may make a difference between success and failure in selling a product.He shows you how to go about building up your own selling sentences—your own sales presentations—and how to test them on the customer.You will find this book intensely interesting and practical, for the author has filled it with stories of actual sales campaigns that have been built upon the use of tested sentences.The ideas in this book are making money for some of the best-known concerns in the country. They should make money for you.
The Testimony
by Laura LondonA classic novel from acclaimed author Laura London, for fans of Julie Garwood, Jude Deveraux, Loretta Chase, Johanna Lindsey and Kathleen E. Woodiwiss. For vibrant Christine Ludan, the six months apart from her husband has been a dark time. But now dynamic Jesse Ludan, Milwaukee's controversial reporter, is coming home.Christine yearns for their lives to flow together once again, just as their bodies melt in passionate embrace. But she dares not speak of Jesse's painful experience...and he is reluctant to intrude into her gentle world. They are united by a thousand shared thoughts and feelings, yet sometimes they seem like strangers as they struggle to reaffirm the deeply felt joy that once bound them so intimately together.Fall in love with the richly romantic, classic love stories of Laura London, author of The Windflower, as her beloved novels are released in ebook for the first time.
Testing and Assessment of Interpreting: Recent Developments in China (New Frontiers in Translation Studies)
by Jing Chen Chao HanThis book highlights reliable, valid and practical testing and assessment of interpreting, presenting important developments in China, where testing and assessment have long been a major concern for interpreting educators and researchers, but have remained largely under-reported. The book not only offers theoretical insights into potential issues and problems undermining interpreting assessment, but also describes useful measurement models to address such concerns. Showcasing the latest Chinese research to create rubrics-referenced rating scales, enhance formative assessment practice, and explore (semi-)automated assessment, the book is a valuable resource for educators, trainers and researchers, enabling to gain a better understanding of interpreting testing and assessment as both a worthwhile endeavor and a promising research area.
Testing Software and Systems
by Nina Yevtushenko Ana Rosa Cavalli Hüsnü YenigünThis book constitutes the refereed proceedings of the 29th IFIP WG 6. 1 International Conference on Testing Software and Systems ICTSS 2017, held in St. Petersburg, Russia, in October 2017. The 18 full papers and 4 short papers presented were carefully reviewed and selected from 41 submissions. The topics of the volume cover model based testing; test derivation and monitoring; fault localization and system testing including real time systems.
Text Analysis for the Social Sciences: Methods for Drawing Statistical Inferences From Texts and Transcripts (Routledge Communication Series)
by Carl W. RobertsThis book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which statistical inferences are drawn from samples of texts. Although the book is accessible to readers having no experience with content analysis, the text analysis expert will find substantial new material in its pages. In particular, this collection describes developments in semantic and network text analysis methodologies that heretofore have been accessible only among a smattering of methodology journals. The book's international and cross-disciplinary content illustrates the breadth of quantitative text analysis applications. These applications demonstrate the methods' utility for international research, as well as for practitioners from the fields of sociology, political science, journalism/communication, computer science, marketing, education, and English. This is an "ecumenical" collection that contains applications not only of the most recent semantic and network text analysis methods, but also of the more traditional thematic method of text analysis. In fact, it is originally with this volume that these two "relational" approaches to text analysis are defined and contrasted with more traditional "thematic" text analysis methods. The emphasis here is on application. The book's chapters provide guidance regarding the sorts of inferences that each method affords, and up-to-date descriptions of the human and technological resources required to apply the methods. Its purpose is as a resource for making quantitative text analysis methods more accessible to social science researchers.
Text + Field: Innovations in Rhetorical Method
by Robert Glenn Howard Robert Asen Sara L. McKinnon Karma R. ChávezRhetorical critics have long had a troubled relationship with method, viewing it as at times opening up provocative avenues of inquiry, and at other times as closing off paths toward meaningful engagement with texts. Text + Field shifts scholarly attention from this conflicted history, looking instead to the growing number of scholars who are supplementing text-based scholarship by venturing out into the field, where rhetoric is produced, enacted, and consumed. These field-based practices involve observation, ethnographic interviews, and performance. They are not intended to displace text-based approaches; rather, they expand the idea of method by helping rhetorical scholars arrive at new and complementary answers to long-standing disciplinary questions about text, context, audience, judgment, and ethics. The first volume in rhetoric and communication to directly address the relevance, processes, and implications of using field methods to augment traditional scholarship, Text + Field provides a framework for adapting these new tools to traditional rhetorical inquiry.Aside from the editors, the contributors are Roberta Chevrette, Kathleen M. de Onís, Danielle Endres, Joshua P. Ewalt, Alina Haliliuc, Aaron Hess, Jamie Landau, Michael Middleton, Tiara R. Na’puti, Jessy J. Ohl, Phaedra C. Pezzullo, Damien Smith Pfister, Samantha Senda-Cook, Lisa Silvestri, and Valerie Thatcher.
Text Mining: Concepts, Implementation, and Big Data Challenge (Studies in Big Data #45)
by Taeho JoThis book discusses text mining and different ways this type of data mining can be used to find implicit knowledge from text collections. The author provides the guidelines for implementing text mining systems in Java, as well as concepts and approaches. The book starts by providing detailed text preprocessing techniques and then goes on to provide concepts, the techniques, the implementation, and the evaluation of text categorization. It then goes into more advanced topics including text summarization, text segmentation, topic mapping, and automatic text management.
Text Segmentation and Recognition for Enhanced Image Spam Detection: An Integrated Approach (EAI/Springer Innovations in Communication and Computing)
by Mallikka RajalingamThis book discusses email spam detection and its challenges such as text classification and categorization. The book proposes an efficient spam detection technique that is a combination of Character Segmentation and Recognition and Classification (CSRC). The author describes how this can detect whether an email (text and image based) is a spam mail or not. The book presents four solutions: first, to extract the text character from the image by segmentation process which includes a combination of Discrete Wavelet Transform (DWT) and skew detection. Second, text characters are via text recognition and visual feature extraction approach which relies on contour analysis with improved Local Binary Pattern (LBP). Third, extracted text features are classified using improvised K-Nearest Neighbor search (KNN) and Support Vector Machine (SVM). Fourth, the performance of the proposed method is validated by the measure of metric named as sensitivity, specificity, precision, recall, F-measure, accuracy, error rate and correct rate. Presents solutions to email spam detection and discusses its challenges such as text classification and categorization;Analyzes the proposed techniques’ performance using precision, F-measure, recall and accuracy;Evaluates the limitations of the proposed research thereby recommending future research.
Text to Tradition: The Naisadhiyacarita and Literary Community in South Asia (South Asia Across the Disciplines)
by Deven M. PatelWritten in the twelfth century, the Naisadhiyacarita (The Adventures of Nala, King of Nisadha) is a seminal Sanskrit poem beloved by South Asian literary communities for nearly a millennium. This volume introduces readers to the poem's author, his reading communities, the modes through which the poem has been read and used, the contexts through which it became canonical, its literary offspring, and the emotional power it still holds for the culture that values it.Text to Tradition privileges the intellectual, affective, and social forms of cultural practice that inform a region's people and institutions. It also proposes a new way to conduct literary historiography, understanding literary texts as "traditions" in their own right and emphasizing the various players and critical genres involved in their reception. The book underscores the importance of the close study of individual works to building a history of literary cultures. In addition, it creates a groundbreaking model for approaching the study of other venerated South Asian texts.
Text und Konzeption im Content Marketing: Alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media (essentials)
by Sandro AbbateIn diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung f#65533;r eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten m#65533;ssen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, #65533;ber die strukturierte Konzeptentwicklung, bis hin zur optimalen Textarbeit f#65533;r Webtexte. Abgerundet wird dieser Band durch Interviews mit renommierten Experten und Erfolgsbeispielen aus der Praxis.
A Textbook on ATM Telecommunications: Principles and Implementation
by P. S. NeelakantaWith quantum leaps in science and technology occurring at breakneck speed, professionals in virtually every field face a daunting task-practicing their discipline while keeping abreast of new advances and applications in their filed. In no field is this more applicable than in the rapidly growing field of telecommunications engineering. Practicing engineers who work with ATM technology on a daily basis must not only keep their skill sharp in areas such as ATM network interfaces, protocols, and standards, but they must also stay informed, about new classes of ATM applications.A Textbook on ATM Telecommunications gives active telecommunications engineers the advantage they need to stay sharp in their field. From the very basics of ATM to state-of-the-art applications, it covers the gamut of topics related to this intriguing switching and multiplexing strategy. Starting with an introduction to telecommunications, this text combines the theory underlying broadband communications technology with applied practical instruction and lessons gleaned from industry. The author covers fundamental communications and network theory, followed by applied ATM networking. Each chapter includes design exercises as well as worked examples .A Textbook on ATM Telecommunications includes examples of design and implementation-making it an ideal took for both aspiring and practicing telecommunication professionals.Features
Texting, Suicide, and the Law: The case against punishing Michelle Carter
by Mark TunickIn 2014, Conrad Roy committed suicide following encouragement from his long-distance girlfriend, Michelle Carter, in what has become known as the Texting Suicide case. The case has attracted much attention, largely focusing on the First Amendment free speech issue. This book takes the view that the issue is intertwined with several others, some of which have received less attention but help explain why the case is so captivating and important, issues concerning privacy, accountability, coercion, punishment, and assisted suicide. The focus here is on how all of these issues are interconnected. By breaking the issue down into its complex layers, the work aids reasoned judgment, ensuring we aren’t guided solely by our gut reactions. The book is laid out as a case against punishing Ms. Carter, but it is less important that we agree with that conclusion than that we reach our conclusions not just through our instincts and intuitions but by thinking about these fundamental issues. The work will be of interest to scholars in law, political theory, and philosophy as an example of how theoretical issues apply to particular controversies. It will also appeal to readers interested in freedom of speech and the First Amendment, criminal justice and theories of punishment, suicide laws, and privacy.
Texts, Traditions, and Sacredness: Cultural Translation in Kristapurāṇa
by Annie Rachel RoysonThis book presents a critical reading of Kristapurāṇa, the first South Asian retelling of the Bible. In 1579, Thomas Stephens (1549–1619), a young Jesuit priest, arrived in Goa with the aim of preaching Christianity to the local subjects of the Portuguese colony. Kristapurāṇa (1616), a sweeping narrative with 10,962 verses, is his epic poetic retelling of the Christian Bible in the Marathi language. This fascinating text, which first appeared in Roman script, is also one of the earliest printed works in the subcontinent. Kristapurāṇa translated the entire biblical narrative into Marathi a century before Bible translation into South Asian languages began in earnest in Protestant missions. This book contributes to an understanding of translation as it was practiced in South Asia through its study of genre, landscapes, and cultural translation in Kristapurāṇa, while also retelling a history of sacred texts and biblical narratives in the region. It examines this understudied masterpiece of Christian writing from Goa in the early era of Catholic missions and examines themes such as the complexities of the colonial machinery, religious encounters, textual traditions, and multilingualism, providing insight into Portuguese Goa of the sixteenth and seventeenth centuries. The first of its kind, the book makes significant interventions into the current discourse on cultural translation and brings to the fore a hitherto understudied text. It will be an indispensable resource for students and researchers of translation studies, comparative literature, religious studies, biblical studies, English literature, cultural studies, literary history, postcolonial studies, and South Asian studies.
Textual Cacophony: Online Video and Anonymity in Japan
by Daniel JohnsonTextual Cacophony explores the behaviors and routines of communication within anonymous internet culture in Japan. Focusing on the video sharing website Niconico, social media aggregation sites, and the notorious 2channel message board, Daniel Johnson uncovers these sites' complex cultures of writing that obscure meaning through playful and opaque forms of deviant script and overwhelming waves of text. Those practices conflate language with images, meaning with play, and confound individual representation with aggregate forms of social identity. Johnson argues that online media cultures in and around Japan are entwined with a cultural logic and visual syntax of cacophony that expresses ambivalence toward representation, media form, and distinct experiences of time. This aesthetic of cacophony provides an alternative way of expressing social identity and belonging, with an unmarked sense of anonymity providing a counter-form to the dissolving institutions and relationships of neoliberal Japan. Textual Cacophony investigates what it means and feels like to participate in this influential online culture.
Textual Communication: A Print-Based Theory of the Novel (Routledge Revivals)
by Maurice CouturierFirst published in 1991, Textual Communication examines the character and development of the novel from Richardson to Nabokov in relation to the printing and publishing industry. The book blends literary theory with a historical analysis of communication, carrying the debate on the novel beyond the pioneering work of Booth and Genette, while responding to and taking issue with the writings of Foucault, Baudrillard, McLuhan, and Barthes. It analyses the structures of the industry which manufactured and marketed novels to show how novelists solved the communication problems that they faced in the eighteenth, nineteenth, and twentieth centuries. It also pinpoints critical moments in the history of the novel when new narrative strategies appeared, and places them in the context of the communication environment in which the texts were produced. Using Lacan’s theory of the divided subject, the book defines textual communication as a form of interaction in which two divided subjects, the author and the reader, try to communicate with each other under or against the law of the book market, censorship, literary conventions, and language.
Textual Dynamics of the Professions: Historical and Contemporary Studies of Writing in Professional Communities
by Charles Bazerman James ParadisTextual Dynamics of the Professions is a collection of fifteen essays examining the real effects of text on professional practices--in academic, scientific, and business settings. Charles Bazerman and James Paradis describe textual dynamics as an interaction in which professional texts and discourses are constructed by, and in turn construct, social practices. In the burgeoning field of discourse theory, this anthology stands apart in its treatment of a wide range of professional texts, including case studies, student papers, medieval letters, and product instructions, and in the inclusion of authors from a variety of disciplines. Invaluable to the new pedagogical field of "writing across the curriculum," Textual Dynamics of the Professions is also a significant intervention into the studies of rhetoric, writing theory, and the sociology of knowledge.
Textual Transformations in Children's Literature: Adaptations, Translations, Reconsiderations (Children's Literature and Culture #87)
by Benjamin LefebvreThis book offers new critical approaches for the study of adaptations, abridgments, translations, parodies, and mash-ups that occur internationally in contemporary children’s culture. It follows recent shifts in adaptation studies that call for a move beyond fidelity criticism, a paradigm that measures the success of an adaptation by the level of fidelity to the "original" text, toward a methodology that considers the adaptation to be always already in conversation with the adapted text. This book visits children’s literature and culture in order to consider the generic, pedagogical, and ideological underpinnings that drive both the process and the product. Focusing on novels as well as folktales, films, graphic novels, and anime, the authors consider the challenges inherent in transforming the work of authors such as William Shakespeare, Charles Perrault, L.M. Montgomery, Laura Ingalls Wilder, and A.A. Milne into new forms that are palatable for later audiences particularly when—for perceived ideological or political reasons—the textual transformation is not only unavoidable but entirely necessary. Contributors consider the challenges inherent in transforming stories and characters from one type of text to another, across genres, languages, and time, offering a range of new models that will inform future scholarship.
Textual Travels: Theory and Practice of Translation in India
by Mini Chandran Suchitra MathurThis book presents a comprehensive account of the theory and practice of translation in India in combining both its functional and literary aspects. It explores how the cultural politics of globalization is played out most powerfully in the realm of popular culture, and especially the role of translation in its practical facets, ranging from the fields of literature and publishing to media and sports.
Textuality and Knowledge: Essays (Penn State Series in the History of the Book #27)
by Peter ShillingsburgIn literary investigation all evidence is textual, dependent on preservation in material copies. Copies, however, are vulnerable to inadvertent and purposeful change. In this volume, Peter Shillingsburg explores the implications of this central concept of textual scholarship.Through thirteen essays, Shillingsburg argues that literary study depends on documents, the preservation of works, and textual replication, and he traces how this proposition affects understanding. He explains the consequences of textual knowledge (and ignorance) in teaching, reading, and research—and in the generous impulses behind the digitization of cultural documents. He also examines the ways in which facile assumptions about a text can lead one astray, discusses how differing international and cultural understandings of the importance of documents and their preservation shape both knowledge about and replication of works, and assesses the dissemination of information in the context of ethics and social justice. In bringing these wide-ranging pieces together, Shillingsburg reveals how and why meaning changes with each successive rendering of a work, the value in viewing each subsequent copy of a text as an original entity, and the relationship between textuality and knowledge.Featuring case studies throughout, this erudite collection distills decades of Shillingsburg’s thought on literary history and criticism and appraises the place of textual studies and scholarly editing today.
Textuality and Knowledge: Essays (Penn State Series in the History of the Book)
by Peter ShillingsburgIn literary investigation all evidence is textual, dependent on preservation in material copies. Copies, however, are vulnerable to inadvertent and purposeful change. In this volume, Peter Shillingsburg explores the implications of this central concept of textual scholarship.Through thirteen essays, Shillingsburg argues that literary study depends on documents, the preservation of works, and textual replication, and he traces how this proposition affects understanding. He explains the consequences of textual knowledge (and ignorance) in teaching, reading, and research—and in the generous impulses behind the digitization of cultural documents. He also examines the ways in which facile assumptions about a text can lead one astray, discusses how differing international and cultural understandings of the importance of documents and their preservation shape both knowledge about and replication of works, and assesses the dissemination of information in the context of ethics and social justice. In bringing these wide-ranging pieces together, Shillingsburg reveals how and why meaning changes with each successive rendering of a work, the value in viewing each subsequent copy of a text as an original entity, and the relationship between textuality and knowledge.Featuring case studies throughout, this erudite collection distills decades of Shillingsburg’s thought on literary history and criticism and appraises the place of textual studies and scholarly editing today.
Texture: Human Expression in the Age of Communications Overload (The\mit Press Ser.)
by Richard H. HarperWhy we complain about communication overload even as we seek new ways to communicate.Our workdays are so filled with emails, instant messaging, and RSS feeds that we complain that there's not enough time to get our actual work done. At home, we are besieged by telephone calls on landlines and cell phones, the beeps that signal text messages, and work emails on our BlackBerrys. It's too much, we cry (or type) as we update our Facebook pages, compose a blog post, or check to see what Shaquille O'Neal has to say on Twitter. In Texture, Richard Harper asks why we seek out new ways of communicating even as we complain about communication overload.Harper describes the mistaken assumptions of developers that “more” is always better and argues that users prefer simpler technologies that allow them to create social bonds. Communication is not just the exchange of information. There is a texture to our communicative practices, manifest in the different means we choose to communicate (quick or slow, permanent or ephemeral).
The Thank You Economy
by Gary Vaynerchuk“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, TwitterGary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
Thank You for Arguing: What Aristotle, Eminem and Homer (Simpson) Can Teach Us About the Art of Persuasion
by Jay HeinrichsThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including: The Eddie Haskell Ploy; Eminem's Rules of Decorum; The Belushi Paradigm; Stalin's Timing Secret; The Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.